April 28, 2022

Savanta reveals the Top 100 Most Loved Charity Brands of 2022

BrandVue's Most Loved Charity Brands 2022

Author:
Nicola Archer, Director
The relationship between supporters and charities is like a bridge. It requires thoughtful design, sturdy construction and regular maintenance.

Our latest BrandVue report reveals the UK’s most loved charity brands.

The report includes performance rankings from across all major categories – animal welfare, armed forces, children & families, disability, environmental protection, healthcare, humanitarian aid & relief, mental health, and social justice.


BrandVue’s Most Loved Charity Brands 2022  is a recognition and celebration of the most emotively connected brands within the third sector.

We know that people’s most deeply held relationships with charities are emotional by default. Whether based on a connection to a specific cause or driven by a desire to help others, relationships with charities are full of personal meaning.

However, the relationship between supporters and charities is like a bridge. It requires thoughtful design, sturdy construction and regular maintenance.

The potential result is an emotional connection between a charity and its supporters that is highly personal, valued and can last for decades.

Within this report we reveal the UK’s most loved charity brands, and the leaders within nine categories: animal welfare, healthcare, children & family, social justice, humanitarian & international aid, environmental protection, disability, armed forces and mental health.

These rankings are based on 60,000 interviews collected over the past year, through Savanta’s market intelligence platform BrandVue Charities: the largest and most comprehensive brand, audience and supporter tracking engine in the market.

Download the report here to see the full list of the Top 100 Most Loved Charity Brands and find out what it means for a supporter to be ‘in love’ with your brand.


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