June 27, 2021

How to maximise media campaign effectiveness

Author:
Shaun Austin, Head of Media
Media owners need to prove the effectiveness of ads while brands must justify every pound spent

Maximizing the ROI of the marketing mix through creative testing and campaign evaluation


Understanding media effectiveness is critical for brands and media companies alike. Media owners need to prove the effectiveness of ads while brands must justify every pound spent.

With more media channels to consider, getting the optimal marketing mix is challenging. This means that creatives have to work harder, hit home quicker and campaigns need to have the optimal marketing mix to justify every pound spent.

Download our free guide to understanding media effectiveness.


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