May 6, 2021

How to engage in the thought leadership conversation

Author:
Marni Hirschorn, SVP, Account Management
To identify the marketplace for what it is, businesses need to listen to their audience; utilizing data-driven insight to provide the evidence to inform opinion and support conclusions.

Thought leadership has recently provided a space for anyone to become figureheads of their industry, using strategies and tools that provide unparalleled guidance and compelling solutions for the industries questions.


Thought leadership is a term thrown around everywhere these days. It is a way for companies to identify themselves as leaders in the industry, defining key tenants of best practice.

The reason why thought leadership is such a buzzword is that it is now something that defines good business. If a business is defined as a thought leader, it presents as something prestigious and knowledgeable. Being a thought leader is almost equivalent to saying “leading in one’s industry” in terms of innovation, resiliency, and quality of work and thought.

But to have others deem you as the thought leader requires you to prevail among a crowd of other individuals speaking their two cents about best practice. To be part of the few that are actually thought leaders requires you to have an unmatched and critical understanding of the market, a wary eye for the future, and an innovative mind for new and upcoming methodology.

To identify the marketplace for what it is, businesses need to listen to their audience; utilizing data-driven insight to provide the evidence to inform opinion and support conclusions. Companies need to develop an awareness of the industry climate, as well as what other topics and curiosities their audience has outside of the business confines.

A thought leader is not only recognized by customers, but by their peers. In an increasingly crowded market, a focused strategy that integrates meaningful and distinctive insight and guidance is key to setting your thought leadership apart from others. Creating content that does not just follow the dialogue, but is instead new and cerebral, will enhance your position. If you are solely trying to promote your business through thought leadership, then what you have to say can be taken as white noise. Poor thought leadership has the potential to have a dramatic effect on brand perception and brand health.

Savanta has created an outlined approach to help you succeed in thought leadership. Identifying key characteristics that will set you apart from others is one of the hardest steps to take. By allowing us to do the research, critically analyze the data, and craft a narrative that clearly articulates the suggested thought leadership stories, you can skip all the hard parts.

For more information about Savanta’s experience and expertise in thought leadership please download our overview: Thought Leadership on Thought Leadership


View

Pollwatch: Freedom Day Delay

Read more

View

Is the return of air travel on the horizon?

Read more

Share

See more

Get in Touch

Make a start by telling us a little about what you're looking for.

If you’d like to speak with one of our experts right now, please call: 020 7632 3434 (UK) or +1 917 768-2710 (US)