October 16, 2019

Which eating out brand is the most loved?

Find out in our latest report...

Author:
Oli Fenton, Consultant
For a 7% increase in brand love, there’s an extra visit per customer

In a climate where many casual dining restaurants are struggling or have even disappeared altogether it’s imperative for brands to form an emotional connection with customers.


Savanta’s new report The Top 100 Most Loved Eating Out Brands 2019 reveals a firm link between brand love and commercial success – but what are the secrets to building brand affinity?

The research shows that many factors are at play and, of course, it depends on the type of dining establishment. However, some clear threads run through the success of the most-loved dining brands.

The drivers of brand love are quite different from other, more familiar, KPIs such as Net Promoter Score which tends to measure more rational factors such as the deliciousness of the food and freshness of ingredients.

Love is more emotionally charged and relates to a customer’s experience. Brands wanting to win customers’ hearts should consider experiential factors such as friendliness of staff and the speed and quality of service.

Almost a quarter (23%) of eating out visits absolutely depend upon brand love

Why is love so commercially important?

  • The greater the love, the greater the dining frequency; for a 7% increase in brand love, there’s an extra visit per customer
  • Almost a quarter (23%) of eating out visits absolutely depend upon brand love
  • A single point increase in brand love equates to a 4.6% uplift in eating out footfall

The  Top 100 Most Loved Eating Out Brands 2019 report explores which brands are most loved, provides insights across dining sub-sectors and cuisines, as well as looking at the link between frequency of visits and love for a brand.

Find out which brand takes the number one spot and download the full report 

 


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