June 9, 2022

Be pitch-perfect, with Pitch Winner

From Savanta Essentials

Author:
Adam Goddard, EVP, Agencies
Essentials Pitch Winner will enable you to gain confidence and credibility for your pitch with same-day validation from consumers.

Pitching in a pandemic was difficult for many; the virtual barrier presented challenges when establishing a rapport with potential clients and conveying a passionate and captivating message.

However, the future looks bright for the boardroom; as the nation returns to face-to-face working environments, opportunities to capitalise on the advantages of in-person pitches should be seized.


But is the setting enough?
Whilst the right environment can certainly help alleviate some of the difficulties encountered when pitching virtually, there are a number of factors at play that should be addressed in order to deliver a winning pitch, including:

Audience validation
Communicating with your client’s target audience prior to pitching is highly beneficial, as you can validate your ideas, and ultimately deliver a more impactful and trustworthy pitch.

Know not only who you are presenting to, but who the subject of your pitch is aimed at. Understanding how a target audience engages with your client’s brand can reveal audience insights the client may not have otherwise identified.

Data
Quality over quantity is key; irrelevant or overly broad data will significantly diminish the standard of your pitch, but specific, relevant statistics will make your presentation sing.

However, obtaining such information can present a host of logistical challenges, be that the timeframe in which you must conduct the research or your ability to access the target audience. This can be particularly challenging when dealing with hard-to-reach audiences such as business professionals, the wealthy, and Generation Z.

Providing a deep understanding of your client’s brand is crucial to winning their trust. Knowledge is king, and being able to present creativity fueled by data and insight will give you the competitive advantage you need.

Introducing Pitch Winner
Whilst desk research may assist you in the process of understanding your audience, or nailing the specifics of a brief, we know there is no one-size-fits-all guideline for a proposal.

Whether you’re trying to understand audiences, hone down key messaging, test a hypothesis or simply justify your gut feeling, it’s almost impossible for a single source of information to help solve these problems.

But a specifically tailored product can. From Savanta Essentials, Pitch Winner provides you with the necessary tools and insights to deliver a pitch that hits the mark, giving your presentation the competitive edge that sets it apart from the rest.

A simple 4-step process

  • Validate: speak with a specific audience to test ideas, support your hypothesis, and build a winning proposal that stands out from the rest.
  • Understand: easily capture the views of your target audience by asking up to 10 questions including one video and open-ended response to uncover in-depth emotions.
  • Inform: seamlessly obtain crucial facts and figures to finalise your creative journey in as little as 24 hours or less.
  • Increase: expand your portfolio by winning more pitches and further establishing your agency.

Essentials Pitch Winner will enable you to gain confidence and credibility for your pitch with same-day validation from consumers. To read more, click here.

For more information on how our Essentials range can help you, please get in touch.


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