{"id":56729,"date":"2024-08-21T15:37:30","date_gmt":"2024-08-21T15:37:30","guid":{"rendered":"https:\/\/savanta.com\/us\/charities\/"},"modified":"2024-08-21T15:51:38","modified_gmt":"2024-08-21T15:51:38","slug":"charities","status":"publish","type":"page","link":"https:\/\/savanta.com\/us\/our-products\/brandvue\/charities\/","title":{"rendered":"BrandVue Charities"},"content":{"rendered":"<div id=\"pl-56729\"  class=\"panel-layout\" ><div id=\"pg-56729-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-56729-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-56729-0-0-0\" class=\"so-panel widget widget_one-page-navigation-widget panel-first-child\" data-index=\"0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-one-page-navigation-widget so-widget-one-page-navigation-widget-default-d75171398898-56729\"\n\t\t\t\n\t\t>\r\n  <div class=\"wrapper-vid-img  sec-space-bottom\">\r\n                    <div class=\"banner-video-img \">\r\n            \r\n            <figure class=\"bg-cover\">\r\n                <div class=\"bg slide-image-up slide-image-up-half\"\r\n                    style=\"background-image: url(https:\/\/savanta.com\/us\/wp-content\/uploads\/2022\/09\/Charities-Square.jpg.webp);\">\r\n                    <img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"768\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/2022\/09\/Charities-Square.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" \/>                <\/div>\r\n                <div class=\"bg-ani\"><\/div>\r\n            <\/figure>\r\n             <button class=\"button-down-arrow\" >\r\n                <span class=\"txt-down\">Scroll<\/span>\r\n                <span class=\"txt-arrow\"><\/span>\r\n            <\/button>\r\n        <\/div>\r\n                \r\n           \r\n               <div class=\"cb-nav-bar-wrap\">\r\n        <nav class=\"cb-nav-bar\">\r\n            <div class=\"container\">\r\n                <ul>\r\n                                            \r\n\r\n                    <li class=\"active \" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#our-approach\">Our approach<\/a>\r\n                        \r\n                    <\/li>\r\n                                             \r\n\r\n                    <li class=\"\" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#how-it-works\">How it works<\/a>\r\n                        \r\n                    <\/li>\r\n                                             \r\n\r\n                    <li class=\"\" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#benefits\">Benefits<\/a>\r\n                        \r\n                    <\/li>\r\n                                             \r\n\r\n                    <li class=\"\" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#book-a-demo\">Book a demo<\/a>\r\n                        \r\n                    <\/li>\r\n                                             \r\n\r\n                    <li class=\"\" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#reports\">Reports<\/a>\r\n                        \r\n                    <\/li>\r\n                                         \r\n                <\/ul>\r\n            <\/div>\r\n        <\/nav>\r\n        <\/div>\r\n    \r\n \r\n    <\/div>\r\n<\/div><\/div><div id=\"panel-56729-0-0-1\" class=\"so-panel widget widget_overview-second-widget\" data-index=\"1\" ><div id=\"our-approach\" class=\"panel-widget-style panel-widget-style-for-56729-0-0-1\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-overview-second-widget so-widget-overview-second-widget-default-d75171398898-56729\"\n\t\t\t\n\t\t>   <section class=\"make-better-wrap make-better-wrap-inner-page  sec-space-90 space-col\">\n            <div class=\"container\">\n\n                <div class=\"row\">\n                    <div class=\"col-lg-4\">\n                        <h2 data-aos=\"fade-up\"  >Our approach<\/h2>\n                    <\/div>\n                    <div class=\"col-lg-7 offset-lg-1\">\n                        <div class=\"common-content\" data-aos=\"fade-up\">\n                           <p>BrandVue Charities is the largest and most comprehensive brand, audience and supporter tracking and monitoring engine in the market and can help provide beneficial insight to not-for-profit organisations looking to understand their audience and prospective supporters.<\/p>\n<p>The BrandVue Charities dashboard gives you key industry trend reports and offers clarity on exactly what drives non-profit organisation performance in the marketplace and how to improve it. It\u2019s a cost-effective way to access enormous sample sizes for your brand and competitors from a sector specific survey.<\/p>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/section>\n<\/div><\/div><\/div><div id=\"panel-56729-0-0-2\" class=\"so-panel widget widget_stats-widget\" data-index=\"2\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-stats-widget so-widget-stats-widget-default-d75171398898-56729\"\n\t\t\t\n\t\t>\n <section class=\"stats  sec-space-40\">\n            <div class=\"container\">\n                <div class=\"row\">\n                \t                    <div class=\"col-lg-3 col-md-3 col-sm-6\">\n                        <div class=\"counter-item\" data-aos=\"fade-up\">\n                        \t                            <div class=\"counter\">\n                            \t                                <span class=\"stats__number\" data-targetnum=\"60\" data-Speed=\"3000\">0<\/span>\n                                                                                        <span class=\"stats__text\">k<\/span>\n                                                            <\/div>\n                        \n                                                         <span class=\"stats__text\">People interviewed annually<\/span>\n                                                <\/div>\n                    <\/div>\n                                        <div class=\"col-lg-3 col-md-3 col-sm-6\">\n                        <div class=\"counter-item\" data-aos=\"fade-up\">\n                        \t                            <div class=\"counter\">\n                            \t                                <span class=\"stats__number\" data-targetnum=\"120\" data-Speed=\"3000\">0<\/span>\n                                                                                    <\/div>\n                        \n                                                         <span class=\"stats__text\">brands surveyed<\/span>\n                                                <\/div>\n                    <\/div>\n                                        <div class=\"col-lg-3 col-md-3 col-sm-6\">\n                        <div class=\"counter-item\" data-aos=\"fade-up\">\n                        \t                            <div class=\"counter\">\n                            \t                                <span class=\"stats__number\" data-targetnum=\"15\" data-Speed=\"3000\">0<\/span>\n                                                                                    <\/div>\n                        \n                                                         <span class=\"stats__text\">category metrics<\/span>\n                                                <\/div>\n                    <\/div>\n                                        <div class=\"col-lg-3 col-md-3 col-sm-6\">\n                        <div class=\"counter-item\" data-aos=\"fade-up\">\n                        \t                            <div class=\"counter\">\n                            \t                                <span class=\"stats__number\" data-targetnum=\"50\" data-Speed=\"3000\">0<\/span>\n                                                                                    <\/div>\n                        \n                                                         <span class=\"stats__text\">brand metrics<\/span>\n                                                <\/div>\n                    <\/div>\n                                        \n                <\/div>\n            <\/div>\n        <\/section>\n\n<\/div><\/div><div id=\"panel-56729-0-0-3\" class=\"so-panel widget widget_consumer-services-widget\" data-index=\"3\" ><div id=\"how-it-works\" class=\"panel-widget-style panel-widget-style-for-56729-0-0-3\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-consumer-services-widget so-widget-consumer-services-widget-default-d75171398898-56729\"\n\t\t\t\n\t\t>     \r\n<div class=\"tabs-cb sec-space-90\" id=\"brandvue-charities-will-help-provide-you-with\">\r\n            <div class=\"container \">\r\n               \r\n                <div class=\"dflex\">\r\n                    <!-- Posts top \/\/-->\r\n                    <ul class=\"tabs-left\" role=\"tablist\" data-aos=\"fade-up\">\r\n                                                <li class=\"tab-b3c340e6-8c44-49fa-8f57-dfe5f219ac2c0 active \" rel=\"tab-b3c340e6-8c44-49fa-8f57-dfe5f219ac2c0\" tabindex=\"0\">BrandVue Charities will help provide you with:<\/li>\r\n                                           \r\n                    <\/ul>\r\n                    <div class=\"tab-container\">\r\n                                                <button class=\"d_active  accordion-btn\" role=\"button\" aria-expanded=\"true\" rel=\"tab-b3c340e6-8c44-49fa-8f57-dfe5f219ac2c0\">BrandVue Charities will help provide you with:<\/button>\r\n                        <div class=\"tab_content tab-b3c340e6-8c44-49fa-8f57-dfe5f219ac2c0\" data-aos=\"fade-up\"    >\r\n                                                            <div class=\"accordion-section-cst\">\r\n                                    <!-- single items  -->\r\n\r\n                                                                       \r\n                                    <div class=\"single-acco\">\r\n                                        \r\n                                        <button class=\"btn-acco\" role=\"button\">Highly reliable data<\/button>\r\n                                        \r\n                                        <div class=\"accodion-body\">\r\n                                           <p>With 60,000 interviews every year, daily quotas are set to ensure nationally representative research samples, and provide an accurate, weekly representation of large and niche charity brands. Our online surveys are delivered using award-winning technology.<\/p>\n                                        <\/div>\r\n                                    <\/div>\r\n\r\n                                   \r\n                                    <div class=\"single-acco\">\r\n                                        \r\n                                        <button class=\"btn-acco\" role=\"button\">Detailed insights<\/button>\r\n                                        \r\n                                        <div class=\"accodion-body\">\r\n                                           <p>The 15-minute questionnaire is accessible to respondents on all digital devices and has a built-in facility to include ad-hoc trigger questions, helping to provide charity industry trend reports in record time. No more waiting for your next report or giant workbooks.<\/p>\n                                        <\/div>\r\n                                    <\/div>\r\n\r\n                                   \r\n                                    <div class=\"single-acco\">\r\n                                        \r\n                                        <button class=\"btn-acco\" role=\"button\">User-friendly dashboard<\/button>\r\n                                        \r\n                                        <div class=\"accodion-body\">\r\n                                           <p>The BrandVue online dashboard compiles all survey data in real-time to deliver accurate, up-to-date information in an easy-to-use format.<\/p>\n                                        <\/div>\r\n                                    <\/div>\r\n\r\n                                   \r\n                                    <div class=\"single-acco\">\r\n                                        \r\n                                        <button class=\"btn-acco\" role=\"button\">Bespoke reporting<\/button>\r\n                                        \r\n                                        <div class=\"accodion-body\">\r\n                                           <p>The BrandVue dashboard can be customised to your needs, including key demographic group focus, non-competitor brand exclusion, peer spotlighting, and bespoke break inclusion.<\/p>\n                                        <\/div>\r\n                                    <\/div>\r\n\r\n                                                                      <!-- single items  -->\r\n                                   \r\n    \r\n                                <\/div>\r\n                        <\/div>\r\n                        <!-- #tab1 -->\r\n                      \r\n                        \r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n\r\n\r\n\r\n  \r\n<\/div><\/div><\/div><div id=\"panel-56729-0-0-4\" class=\"so-panel widget widget_research-benefits-widget\" data-index=\"4\" ><div id=\"benefits\" class=\"panel-widget-style panel-widget-style-for-56729-0-0-4\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-research-benefits-widget so-widget-research-benefits-widget-default-d75171398898-56729\"\n\t\t\t\n\t\t><section class=\"research-benefits sec-space-90\">\r\n\t<div class=\"container\">\r\n\t\t<div class=\"row heading-row\">\r\n\t\t\t<div class=\"col-lg-6\">\r\n\t\t\t\t<h2 data-aos=\"fade-up\">BrandVue Charities benefits<\/h2>\r\n\t\t\t\t<p data-aos=\"fade-up\"><\/p>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t<div class=\"row benefits-row\">\r\n\t\t                \t\t\t<div class=\"col-lg-4 benefit-item\" data-aos=\"fade-up\">\r\n\t\t\t\t<div class=\"benefit-icon\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/2022\/08\/Market-understanding.svg\" alt=\"\" \/>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<h3 class=\"h5\">Build market intelligence<\/h3>\r\n\t\t\t    \t\t\t    \t\t\t\t<p>Track and share your great work. Understand your sector, beyond your brand. Who\u2019s in growth or decline? What are the key trends? Where are your opportunities and threats?<\/p>\r\n\t\t\t                       \t\t\t<\/div>\r\n\t\t   \t\t\t<div class=\"col-lg-4 benefit-item\" data-aos=\"fade-up\">\r\n\t\t\t\t<div class=\"benefit-icon\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/2022\/08\/Market-understanding.svg\" alt=\"\" \/>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<h3 class=\"h5\">Improve audience understanding<\/h3>\r\n\t\t\t    \t\t\t    \t\t\t\t<p>Win more share of spend from your competitors. What makes your customers unique? Identify top line demographics, media consumption, content types, social media usage, hobbies and interests.<\/p>\r\n\t\t\t                       \t\t\t<\/div>\r\n\t\t   \t\t\t<div class=\"col-lg-4 benefit-item\" data-aos=\"fade-up\">\r\n\t\t\t\t<div class=\"benefit-icon\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/2022\/08\/Market-understanding.svg\" alt=\"\" \/>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<h3 class=\"h5\">Improve brand performance<\/h3>\r\n\t\t\t    \t\t\t    \t\t\t\t<p><p>Prove business value to internal and external stakeholders. Plot where you and your competitors are positioned in the market. Measure brand perceptions, awareness, familiarity, advantage, and brand affinity.<\/p>\n<\/p>\r\n\t\t\t                       \t\t\t<\/div>\r\n\t\t   \t\t\t<div class=\"col-lg-4 benefit-item\" data-aos=\"fade-up\">\r\n\t\t\t\t<div class=\"benefit-icon\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/2022\/08\/Market-understanding.svg\" alt=\"\" \/>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<h3 class=\"h5\">Drive marketing performance<\/h3>\r\n\t\t\t    \t\t\t    \t\t\t\t<p>Track saliency measures in-line with activity. If and how is your brand being heard or seen? How are brand perceptions shifting? Demonstrate value of media spend by tracking positive (and negative) buzz, advertising awareness, and spontaneous awareness.<\/p>\r\n\t\t\t                       \t\t\t<\/div>\r\n\t\t   \t\t\t<div class=\"col-lg-4 benefit-item\" data-aos=\"fade-up\">\r\n\t\t\t\t<div class=\"benefit-icon\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/2022\/08\/Market-understanding.svg\" alt=\"\" \/>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<h3 class=\"h5\">Improve customer acquisition<\/h3>\r\n\t\t\t    \t\t\t    \t\t\t\t<p>Unearth what prospective customers want and where they\u2019re shopping. Identify opportunities to drive efficiency in your customer journey through adoption funnel analysis, brand mapping and spontaneous awareness positioning.<\/p>\r\n\t\t\t                       \t\t\t<\/div>\r\n\t\t   \t\t\t<div class=\"col-lg-4 benefit-item\" data-aos=\"fade-up\">\r\n\t\t\t\t<div class=\"benefit-icon\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/2022\/08\/Market-understanding.svg\" alt=\"\" \/>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<h3 class=\"h5\">Maximise customer retention<\/h3>\r\n\t\t\t    \t\t\t    \t\t\t\t<p>How often are your customers returning to you? And how can you get them to do it more often? We help you understand your brand perception and where you stand out by analysing your customer experience, customer satisfaction (online and in-store), net promoter score (NPS) and lapsed customers.<\/p>\r\n\t\t\t                       \t\t\t<\/div>\r\n\t\t   \t\t<\/div>\r\n\t<\/div>\r\n<\/section>\r\n        \r\n<\/div><\/div><\/div><div id=\"panel-56729-0-0-5\" class=\"so-panel widget widget_book-demo-widget\" data-index=\"5\" ><div id=\"book-a-demo\" class=\"panel-widget-style panel-widget-style-for-56729-0-0-5\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-book-demo-widget so-widget-book-demo-widget-default-d75171398898-56729\"\n\t\t\t\n\t\t>\n   <section class=\"book-demo sec-space-90\">\n            <div class=\"container\">\n                <h2 data-aos=\"fade-up\">Book a demo<\/h2>\n                <p data-aos=\"fade-up\"><p><strong>BrandVue:<\/strong> <em>data at your fingertips<\/em><\/p>\n<p>A brand intelligence platform for strategy, marketing and insight teams.<\/p>\n<\/p>\n                <a href=\"https:\/\/hubs.ly\/Q01hbDnV0\" class=\"btn btn-arrow btn-white\"  data-aos=\"fade-up\">Book a demo!<\/a>\n            <\/div>\n        <\/section>\n<\/div><\/div><\/div><div id=\"panel-56729-0-0-6\" class=\"so-panel widget widget_quotes-widget\" data-index=\"6\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-quotes-widget so-widget-quotes-widget-default-d75171398898-56729\"\n\t\t\t\n\t\t>\r\n<div class=\"testimonial-quote sec-space-90\" id=\"3\" data-aos=\"fade-up\">\r\n            <div class=\"container\">\r\n                <div class=\"testimonial-slider swiper\"  >\r\n                    <div class=\"swiper-wrapper\">\r\n                                                 <!-- Single item -->\r\n                        <div class=\"swiper-slide\">\r\n                            <div class=\"single-item\" >\r\n                                                                <div class=\"h4\">\r\n                                   <p>BrandVue Charities remains the leader in brand tracking within the charities sector and is an instrumental source of data to help us track our performance and the impact of our activities. The tool is incredibly intuitive to use, and doesn\u2019t require much training to get the most out of it. BrandVue are always open to suggestions for improvements and continue to improve the tool and are always happy to provide support and training sessions.<\/p>\n                                <\/div>\r\n                                                                                         <div class=\"single-meta\">\r\n                                                                        <strong> The Children's Society<\/strong>\r\n                                                                                                          <em>Head of Supporter Insight<\/em>\r\n                                                                     <\/div>\r\n                                                        <\/div>\r\n                        <\/div>\r\n                                                <!-- Single item -->\r\n                        <div class=\"swiper-slide\">\r\n                            <div class=\"single-item\" >\r\n                                                                <div class=\"h4\">\r\n                                   <p>As a not for profit organisation, it\u2019s absolutely vital we get the most out of our ads to maximise their impact, with the media budget available. We already had a strong ad, but what I found really useful about the approach was knowing which elements were working harder for us and why, and which parts less so \u2013 all of which helped inform what changes were required to really cut-through.<\/p>\n                                <\/div>\r\n                                                                                         <div class=\"single-meta\">\r\n                                                                        <strong> Nuffield Health<\/strong>\r\n                                                                                                      <\/div>\r\n                                                        <\/div>\r\n                        <\/div>\r\n                                                <!-- Single item -->\r\n                        \r\n                    <\/div>\r\n                    <div class=\"testimonial-arrows\">\r\n                        <div class=\"swiper-button-prev\"><\/div>\r\n                        <div class=\"swiper-button-next\"><\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n\r\n  \r\n<\/div><\/div>           \n                  <section class=\"feature-report is-rotating\" id=\"reports\">\n            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 40 40\" class=\"loader-progress\">\n            <circle class=\"fill-round\"   fill=\"none\" stroke-linecap=\"round\" cx=\"20\" cy=\"20\" r=\"15.915494309\" \/>\n            <circle class=\"progress\" fill=\"none\" stroke-linecap=\"round\" cx=\"20\" cy=\"20\" r=\"15.915494309\" \/>\n            <\/svg>\n            <div class=\"subheading\" >\n                <span data-aos=\"fade-up\">Featured reports<\/span>\n            <\/div>\n            <div class=\"fr-cursor\"><\/div>\n            <div class=\"fr-cursor2\"><\/div> \n            <div class=\"swiper-container feature-report-slider\"  >\n                <div class=\"swiper-wrapper\">\n\n\n                                 <!-- Single item -->\n                    <div class=\"swiper-slide\">\n                      <figure class=\"slide-bgimg\"\n                            style=\"background-image:url(https:\/\/savanta.com\/us\/wp-content\/uploads\/2022\/07\/BV-CHARITIES-2022-768x768.jpg.webp)\"\n                            data-swiper-parallax-x=\"50%\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1688\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/2022\/07\/BV-CHARITIES-2022-1920x1688.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" \/>                        <\/figure>\n                                                <div class=\"content\">\n                            <div class=\"h2\" data-swiper-parallax-x=\"-80%\" data-swiper-parallax-opacity=\"0%\">BrandVue\u2019s Most Loved Charity Brands 2022 <\/div>\n                            <div class=\"caption\" data-swiper-parallax-x=\"-70%\" data-swiper-parallax-opacity=\"50%\">Savanta's latest BrandVue Charities report reveals the UK\u2019s most loved charity brands - with performance rankings from across all major categories.\r\n<br \/> \r\n<br \/> \r\nDownload the report below.<\/div>\n                            <a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/report\/brandvues-most-loved-charity-brands-2022\/\" class=\"btn btn-white btn-arrow\" data-swiper-parallax-x=\"-280%\"\n                                data-swiper-parallax-opacity=\"20%\">Learn More<\/a>\n                        <\/div>\n                      \n                    <\/div>\n                    <!-- Single item -->\n                                 <!-- Single item -->\n                    <div class=\"swiper-slide\">\n                      <figure class=\"slide-bgimg\"\n                            style=\"background-image:url(https:\/\/savanta.com\/us\/wp-content\/uploads\/2022\/07\/BV-CHARITIES-2021-768x768.jpg.webp)\"\n                            data-swiper-parallax-x=\"50%\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1920\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/2022\/07\/BV-CHARITIES-2021-1920x1920.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" \/>                        <\/figure>\n                                                <div class=\"content\">\n                            <div class=\"h2\" data-swiper-parallax-x=\"-80%\" data-swiper-parallax-opacity=\"0%\">The Top 100 Most Loved Charity Brands 2021 <\/div>\n                            <div class=\"caption\" data-swiper-parallax-x=\"-70%\" data-swiper-parallax-opacity=\"50%\">Savanta's BrandVue Charities report reveals the UK\u2019s most loved charity brands of 2021 - with performance rankings from across all major categories.\r\n<br \/> \r\n<br \/> \r\nDownload the report below.<\/div>\n                            <a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/report\/the-top-100-most-loved-charity-brands-2021\/\" class=\"btn btn-white btn-arrow\" data-swiper-parallax-x=\"-280%\"\n                                data-swiper-parallax-opacity=\"20%\">Learn More<\/a>\n                        <\/div>\n                      \n                    <\/div>\n                    <!-- Single item -->\n                   \n                <\/div>\n                                <!-- If we need navigation buttons -->\n                <div class=\"swiper-button-prev  \"><\/div>\n                <div class=\"swiper-button-next  \"><\/div>\n            <\/div>\n        <\/section>\n   \n              \n    \n    <section class=\"knowledge-centre sec-space-90\" id=\"\">\n      <div class=\"container\">\n                  <div class=\"title-wrap\">\n            <h2 data-aos=\"fade-up\">Knowledge centre<\/h2>\n                          <a href=\"\/knowledge-centre\/\" class=\"btn btn-arrow btn-white\" data-aos=\"fade-up\">View all <\/a>\n                      <\/div>\n        \n        <div class=\"knowledge-centre-inner\">\n          <div class=\"left-col\">\n            <div class=\"kc-cursor\">\n              Explore\n            <\/div>\n                            <!-- Single item -->\n                <article class=\"single-card\">\n                  \n                                        <figure class=\"bg-cover\">\n                      <div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(https:\/\/savanta.com\/us\/wp-content\/uploads\/2022\/11\/Eco-segmentation-wind.jpg.webp);\">\n                        <img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"453\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/2022\/11\/Eco-segmentation-wind.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" \/>                      <\/div>\n                      <div class=\"bg-ani\"><\/div>\n                    <\/figure>\n                                    <div class=\"card-body\">\n                                                              <span class=\"small\">Brand tracking <\/span>\n                    \n                    <h3 class=\"h4\"><a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/view\/savanta-sustainability-segmentation-how-marketers-can-turn-good-intentions-into-green-buying-behaviours\/\">Sustainability Segmentation: how marketers can turn good intentions into green buying behaviours<\/a>\n                    <\/h3>\n                    <div class=\"meta\">\n                                            <em> 03\/19\/2025 <\/em>                     <\/div>\n                  <\/div>\n                <\/article>\n                <!-- Single item -->\n                      <\/div>\n          <div class=\"right-col\">\n            <div class=\"right-row\">\n              \n                      <!-- Single item -->\n              <article class=\"single-card\">\n                \n                                    <figure class=\"bg-cover\">\n                    <div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(https:\/\/savanta.com\/us\/wp-content\/uploads\/2022\/08\/business-tracker-1024x1024.jpg.webp);\">\n                      <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/2022\/08\/business-tracker-1024x1024.jpg\" class=\"attachment-big size-big\" alt=\"\" \/>                    <\/div>\n                    <div class=\"bg-ani\"><\/div>\n                  <\/figure>\n                                <div class=\"card-body\">\n                                      <span class=\"small\">Brand tracking<\/span>\n                  \n                  <h3 class=\"h5\"><a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/view\/the-crucial-role-of-brand-tracking-in-b2b-markets\/\">The crucial role of Brand Tracking in B2B markets<\/a>\n                  <\/h3>\n                  <div class=\"meta\">\n                                        <em> 11\/13\/2024 <\/em>  - by <a href=\"https:\/\/savanta.com\/us\/author\/zoe-taylor\">Zoe Taylor<\/a>                   <\/div>\n                <\/div>\n              <\/article>\n                      <!-- Single item -->\n              <article class=\"single-card\">\n                \n                                    <figure class=\"bg-cover\">\n                    <div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(https:\/\/savanta.com\/us\/wp-content\/uploads\/2022\/09\/Brand-performance-research-1024x600.jpg.webp);\">\n                      <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"600\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/2022\/09\/Brand-performance-research-1024x600.jpg\" class=\"attachment-big size-big\" alt=\"\" \/>                    <\/div>\n                    <div class=\"bg-ani\"><\/div>\n                  <\/figure>\n                                <div class=\"card-body\">\n                                      <span class=\"small\">Brand tracking<\/span>\n                  \n                  <h3 class=\"h5\"><a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/view\/what-does-brand-tracking-measure\/\">What does brand tracking measure?<\/a>\n                  <\/h3>\n                  <div class=\"meta\">\n                                        <em> 10\/27\/2024 <\/em>  - by <a href=\"https:\/\/savanta.com\/us\/author\/nick-baker\">Dr Nick Baker<\/a>                   <\/div>\n                <\/div>\n              <\/article>\n                      <!-- Single item -->\n              <article class=\"single-card\">\n                \n                                    <figure class=\"bg-cover\">\n                    <div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(https:\/\/savanta.com\/us\/wp-content\/uploads\/2024\/10\/Fast-fashion.jpg.webp);\">\n                      <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/2024\/10\/Fast-fashion.jpg\" class=\"attachment-big size-big\" alt=\"\" \/>                    <\/div>\n                    <div class=\"bg-ani\"><\/div>\n                  <\/figure>\n                                <div class=\"card-body\">\n                                      <span class=\"small\">Brand tracking<\/span>\n                  \n                  <h3 class=\"h5\"><a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/view\/the-evolution-of-gen-z-from-fast-fashion-to-authentic-luxury\/\">The Evolution of Gen Z: From fast fashion to authentic luxury<\/a>\n                  <\/h3>\n                  <div class=\"meta\">\n                                        <em> 10\/25\/2024 <\/em>  - by <a href=\"https:\/\/savanta.com\/us\/author\/kyle-gollins\">Kyle Gollins<\/a>                   <\/div>\n                <\/div>\n              <\/article>\n                      <!-- Single item -->\n              <article class=\"single-card\">\n                \n                                    <figure class=\"bg-cover\">\n                    <div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(https:\/\/savanta.com\/us\/wp-content\/uploads\/2022\/09\/Brand-performance-research-1024x600.jpg.webp);\">\n                      <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"600\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/2022\/09\/Brand-performance-research-1024x600.jpg\" class=\"attachment-big size-big\" alt=\"\" \/>                    <\/div>\n                    <div class=\"bg-ani\"><\/div>\n                  <\/figure>\n                                <div class=\"card-body\">\n                                      <span class=\"small\">Brand tracking<\/span>\n                  \n                  <h3 class=\"h5\"><a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/view\/what-is-brand-equity-market-research\/\">What is brand equity market research?<\/a>\n                  <\/h3>\n                  <div class=\"meta\">\n                                        <em> 09\/27\/2024 <\/em>  - by <a href=\"https:\/\/savanta.com\/us\/author\/nick-baker\">Dr Nick Baker<\/a>                   <\/div>\n                <\/div>\n              <\/article>\n        \n            <\/div>\n          <\/div>\n        <\/div>\n\n              <\/div>\n    <\/section>\n\n\n  <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Scroll Our approach How it works Benefits Book a demo Reports Our approach BrandVue Charities is the largest and most comprehensive brand, audience and supporter tracking and monitoring engine in the market and can help provide beneficial insight to not-for-profit organisations looking to understand their audience and prospective supporters. The BrandVue Charities dashboard gives you key industry trend reports and offers clarity on exactly what drives non-profit organisation performance in the marketplace and how to improve it. It\u2019s a cost-effective way to access enormous sample sizes for your brand and competitors from a sector specific survey. 0 k People interviewed annually 0 brands surveyed 0 category metrics 0 brand metrics BrandVue Charities will help provide you with: BrandVue Charities will help provide you with: Highly reliable data With 60,000 interviews every year, daily quotas are set to ensure nationally representative research samples, and provide an accurate, weekly representation of large and niche charity brands. Our online surveys are delivered using award-winning technology. Detailed insights The 15-minute questionnaire is accessible to respondents on all digital devices and has a built-in facility to include ad-hoc trigger questions, helping to provide charity industry trend reports in record time. No more waiting for your next report or giant workbooks. User-friendly dashboard The BrandVue online dashboard compiles all survey data in real-time to deliver accurate, up-to-date information in an easy-to-use format. Bespoke reporting The BrandVue dashboard can be customised to your needs, including key demographic group focus, non-competitor brand exclusion, peer spotlighting, and bespoke break inclusion. BrandVue Charities benefits Build market intelligence Track and share your great work. Understand your sector, beyond your brand. Who\u2019s in growth or decline? What are the key trends? Where are your opportunities and threats? Improve audience understanding Win more share of spend from your competitors. What makes your customers unique? Identify top line demographics, media consumption, content types, social media usage, hobbies and interests. Improve brand performance Prove business value to internal and external stakeholders. Plot where you and your competitors are positioned in the market. Measure brand perceptions, awareness, familiarity, advantage, and brand affinity. Drive marketing performance Track saliency measures in-line with activity. If and how is your brand being heard or seen? How are brand perceptions shifting? Demonstrate value of media spend by tracking positive (and negative) buzz, advertising awareness, and spontaneous awareness. Improve customer acquisition Unearth what prospective customers want and where they\u2019re shopping. Identify opportunities to drive efficiency in your customer journey through adoption funnel analysis, brand mapping and spontaneous awareness positioning. Maximise customer retention How often are your customers returning to you? And how can you get them to do it more often? We help you understand your brand perception and where you stand out by analysing your customer experience, customer satisfaction (online and in-store), net promoter score (NPS) and lapsed customers. Book a demo BrandVue: data at your fingertips A brand intelligence platform for strategy, marketing and insight teams. Book a demo! BrandVue Charities remains the leader in brand tracking within the charities sector and is an instrumental source of data to help us track our performance and the impact of our activities. The tool is incredibly intuitive to use, and doesn\u2019t require much training to get the most out of it. BrandVue are always open to suggestions for improvements and continue to improve the tool and are always happy to provide support and training sessions. The Children&#8217;s Society Head of Supporter Insight As a not for profit organisation, it\u2019s absolutely vital we get the most out of our ads to maximise their impact, with the media budget available. We already had a strong ad, but what I found really useful about the approach was knowing which elements were working harder for us and why, and which parts less so \u2013 all of which helped inform what changes were required to really cut-through. Nuffield Health Featured reports BrandVue\u2019s Most Loved Charity Brands 2022 Savanta&#8217;s latest BrandVue Charities report reveals the UK\u2019s most loved charity brands &#8211; with performance rankings from across all major categories. Download the report below. Learn More The Top 100 Most Loved Charity Brands 2021 Savanta&#8217;s BrandVue Charities report reveals the UK\u2019s most loved charity brands of 2021 &#8211; with performance rankings from across all major categories. Download the report below. Learn More Knowledge centre View all Explore Brand tracking Sustainability Segmentation: how marketers can turn good intentions into green buying behaviours 03\/19\/2025 Brand tracking The crucial role of Brand Tracking in B2B markets 11\/13\/2024 &#8211; by Zoe Taylor Brand tracking What does brand tracking measure? 10\/27\/2024 &#8211; by Dr Nick Baker Brand tracking The Evolution of Gen Z: From fast fashion to authentic luxury 10\/25\/2024 &#8211; by Kyle Gollins Brand tracking What is brand equity market research? 09\/27\/2024 &#8211; by Dr Nick Baker<\/p>\n","protected":false},"author":17,"featured_media":0,"parent":56703,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-56729","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/pages\/56729","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/comments?post=56729"}],"version-history":[{"count":0,"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/pages\/56729\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/pages\/56703"}],"wp:attachment":[{"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/media?parent=56729"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}