{"id":27966,"date":"2022-07-29T13:33:40","date_gmt":"2022-07-29T13:33:40","guid":{"rendered":"https:\/\/savanta.com\/copy-of-wealth-management-2\/"},"modified":"2022-07-29T13:33:40","modified_gmt":"2022-07-29T13:33:40","slug":"travel","status":"publish","type":"page","link":"https:\/\/savanta.com\/us\/travel\/","title":{"rendered":"Travel"},"content":{"rendered":"<div id=\"pl-27966\"  class=\"panel-layout\" ><div id=\"pg-27966-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-27966-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-27966-0-0-0\" class=\"so-panel widget widget_one-page-navigation-widget panel-first-child\" data-index=\"0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-one-page-navigation-widget so-widget-one-page-navigation-widget-default-d75171398898-27966\"\n\t\t\t\n\t\t>\r\n  <div class=\"wrapper-vid-img \">\r\n         <div class=\"scroll-video \">\r\n            \r\n            <div class=\"video-wrap\">\r\n           \r\n\r\n                <video class=\"video\" autoplay muted playsinline  src=\"https:\/\/savanta.com\/wp-content\/uploads\/2022\/07\/1034188583-preview.mp4\">\r\n                    <source src=\"video\/video.mp4\" type=\"video\/mp4\"><\/source>\r\n                    <source src=\"video\/video.webm\" type=\"video\/webm\"><\/source>\r\n                    <source src=\"video\/video.mov\" type=\"video\/mov\"><\/source>\r\n                <\/video>\r\n\r\n\r\n            <\/div>\r\n         \r\n             <button class=\"button-down-arrow\" >\r\n                <span class=\"txt-down\">Scroll<\/span>\r\n                <span class=\"txt-arrow\"><\/span>\r\n            <\/button>\r\n        <\/div>\r\n\r\n        \r\n           \r\n               <div class=\"cb-nav-bar-wrap\">\r\n        <nav class=\"cb-nav-bar\">\r\n            <div class=\"container\">\r\n                <ul>\r\n                                            \r\n\r\n                    <li class=\"active \" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#our-approach\">Our Approach<\/a>\r\n                        \r\n                    <\/li>\r\n                                             \r\n\r\n                    <li class=\"\" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#research-benefits\">Research Benefits<\/a>\r\n                        \r\n                    <\/li>\r\n                                             \r\n\r\n                    <li class=\"\" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#research-methods\">Research Methods<\/a>\r\n                        \r\n                    <\/li>\r\n                                             \r\n\r\n                    <li class=\"\" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#how-we-help\">Get in touch<\/a>\r\n                        \r\n                    <\/li>\r\n                                             \r\n\r\n                    <li class=\"\" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#case-studies\">Case Studies<\/a>\r\n                        \r\n                    <\/li>\r\n                                             \r\n\r\n                    <li class=\"\" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#featured-report\">Featured Reports<\/a>\r\n                        \r\n                    <\/li>\r\n                                             \r\n\r\n                    <li class=\"\" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#knowledge-centre\">Knowledge Centre<\/a>\r\n                        \r\n                    <\/li>\r\n                                         \r\n                <\/ul>\r\n            <\/div>\r\n        <\/nav>\r\n        <\/div>\r\n    \r\n \r\n    <\/div>\r\n<\/div><\/div><div id=\"panel-27966-0-0-1\" class=\"so-panel widget widget_top-image-with-right-content-widget\" data-index=\"1\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-top-image-with-right-content-widget so-widget-top-image-with-right-content-widget-default-d75171398898-27966\"\n\t\t\t\n\t\t><section class=\"overview sec-space-90\">\n            <div class=\"container\">\n                <div class=\"row\">\n                    <div class=\"col-lg-4 offset-lg-1 col-md-4\">\n                        <div class=\"overview-avtar\" data-aos=\"fade-up\">\n                            <figure class=\"bg-cover\">\n                                <div class=\"bg\"                                     style=\"background-image: url(https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/07\/William-Blackett-scaled-1-768x768.jpg);\"  >\n                                    <img decoding=\"async\" src=\"https:\/\/savanta.com\/us\/wp-content\/themes\/savanta\/resources\/images\/dot-black.svg\" alt=\"Will Blackett profile\">\n                                <\/div>\n                            <\/figure>\n                        <\/div>\n                                                <div class=\"auhor-wrap\" data-aos=\"fade-up\">\n                                                                                                                 <a href=\"#\" class=\"btn-simple-arrow\">Learn more<\/a>\n                                                <\/div>\n                                        <\/div>\n                                        <div class=\"col-lg-7 col-md-8 overview-details\">\n                        \n                    <\/div>\n                                <\/div>\n            <\/div>\n        <\/section>\n        \n<\/div><\/div><div id=\"panel-27966-0-0-2\" class=\"so-panel widget widget_overview-second-widget\" data-index=\"2\" ><div id=\"our-approach\" class=\"panel-widget-style panel-widget-style-for-27966-0-0-2\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-overview-second-widget so-widget-overview-second-widget-default-d75171398898-27966\"\n\t\t\t\n\t\t>   <section class=\"make-better-wrap make-better-wrap-inner-page  sec-space-90 space-col\">\n            <div class=\"container\">\n\n                <div class=\"row\">\n                    <div class=\"col-lg-4\">\n                        <h2 data-aos=\"fade-up\"  >Our Approach<\/h2>\n                    <\/div>\n                    <div class=\"col-lg-7 offset-lg-1\">\n                        <div class=\"common-content\" data-aos=\"fade-up\">\n                           Understanding the audiences you need to evaluate is vital when devising a travel industry research or hospitality research brief. \n\nWe\u2019re fascinated by truly understanding why travel and hospitality companies often fail to receive the full benefit from the positive emotional impact of the end experience they provide. Why do people love holidays and meals out\u2026 but not necessarily the businesses that provide them? \n\nDrawing on robust knowledge and experience of the sector, we\u2019ve supported package holiday companies, airlines, hotel chains, restaurants and more. We have comprehensive experience in business and consumer travel and hospitality markets and access to representative user samples, travellers, guests and stakeholders. \n\nWhether you start with brand awareness tracking, proposition development and pricing, or customer experience, we unearth the secrets to what\u2019s driving choice in this highly competitive marketplace. \n\nThe end result? Actionable insight generation.                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/section>\n<\/div><\/div><\/div><div id=\"panel-27966-0-0-3\" class=\"so-panel widget widget_research-benefits-widget\" data-index=\"3\" ><div id=\"research-benefits\" class=\"panel-widget-style panel-widget-style-for-27966-0-0-3\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-research-benefits-widget so-widget-research-benefits-widget-default-d75171398898-27966\"\n\t\t\t\n\t\t><section class=\"research-benefits sec-space-90\">\r\n\t<div class=\"container\">\r\n\t\t<div class=\"row heading-row\">\r\n\t\t\t<div class=\"col-lg-6\">\r\n\t\t\t\t<h2 data-aos=\"fade-up\"><\/h2>\r\n\t\t\t\t<p data-aos=\"fade-up\"><\/p>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t<div class=\"row benefits-row\">\r\n\t\t                \t\t\t<div class=\"col-lg-4 benefit-item\" data-aos=\"fade-up\">\r\n\t\t\t\t<div class=\"benefit-icon\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"\" alt=\"\" \/>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<h3 class=\"h5\">Brand awareness<\/h3>\r\n\t\t\t    \t\t\t    \t\t\t\t<p><p>Huge competition and constant changes, combined with significant external influences and disruptors entering the market. To maintain and grow your marketing share, we help you understand this wide context and how it impacts your brand.<\/p>\n<\/p>\r\n\t\t\t                       \t\t\t<\/div>\r\n\t\t   \t\t\t<div class=\"col-lg-4 benefit-item\" data-aos=\"fade-up\">\r\n\t\t\t\t<div class=\"benefit-icon\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"\" alt=\"\" \/>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<h3 class=\"h5\">Customer experience<\/h3>\r\n\t\t\t    \t\t\t    \t\t\t\t<p>It really is all about the customer journey. To help you embed a customer centric culture based around insight, we regularly build and manage customer experience (CX) projects. These programmes are built around our core CX principles. This means we use the most appropriate methodology, to ask the most appropriate questions, of the most appropriate audience.<\/p>\r\n\t\t\t                       \t\t\t<\/div>\r\n\t\t   \t\t\t<div class=\"col-lg-4 benefit-item\" data-aos=\"fade-up\">\r\n\t\t\t\t<div class=\"benefit-icon\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"\" alt=\"\" \/>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<h3 class=\"h5\">Customer segmentation<\/h3>\r\n\t\t\t    \t\t\t    \t\t\t\t<p>Who are your customers? What are the external influences, trends and attitudinal developments? And how will they impact future travel or leisure decisions? Customers, users, passengers and guests are not a homogenous group. We work with you to segment your core audiences and better inform product, service design and marketing. <\/p>\r\n\t\t\t                       \t\t\t<\/div>\r\n\t\t   \t\t\t<div class=\"col-lg-4 benefit-item\" data-aos=\"fade-up\">\r\n\t\t\t\t<div class=\"benefit-icon\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"\" alt=\"\" \/>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<h3 class=\"h5\">Proposition development and pricing<\/h3>\r\n\t\t\t    \t\t\t    \t\t\t\t<p>Competitive and fast moving\u2026 it\u2019s hard to keep up with the direction of travel in this industry. Recent years have increased the pressure to evolve and develop propositions that meet the changing customer needs and priorities safely. Our range of development tools investigate how to optimise your product offer and structure, and the pricing strategies that will maximise revenue.<\/p>\r\n\t\t\t                       \t\t\t<\/div>\r\n\t\t   \t\t\t<div class=\"col-lg-4 benefit-item\" data-aos=\"fade-up\">\r\n\t\t\t\t<div class=\"benefit-icon\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"\" alt=\"\" \/>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<h3 class=\"h5\">Accessibility<\/h3>\r\n\t\t\t    \t\t\t    \t\t\t\t<p>Understanding the views of hard to reach, vulnerable and minority groups through travel market research and hospitality market research is vital. From conducting qualitative research through to targeted ad-hoc and \u201calways on\u201d research programmes, we\u2019re passionate about ensuring the travel industry is inclusive and meets needs of minority groups.<\/p>\r\n\t\t\t                       \t\t\t<\/div>\r\n\t\t   \t\t<\/div>\r\n\t<\/div>\r\n<\/section>\r\n        \r\n<\/div><\/div><\/div><div id=\"panel-27966-0-0-4\" class=\"so-panel widget widget_research-methods-widget\" data-index=\"4\" ><div id=\"research-methods\" class=\"panel-widget-style panel-widget-style-for-27966-0-0-4\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-research-methods-widget so-widget-research-methods-widget-default-d75171398898-27966\"\n\t\t\t\n\t\t><\/div><\/div><\/div>           \n                  <section class=\"feature-report is-rotating\" id=\"featured-report\">\n            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 40 40\" class=\"loader-progress\">\n            <circle class=\"fill-round\"   fill=\"none\" stroke-linecap=\"round\" cx=\"20\" cy=\"20\" r=\"15.915494309\" \/>\n            <circle class=\"progress\" fill=\"none\" stroke-linecap=\"round\" cx=\"20\" cy=\"20\" r=\"15.915494309\" \/>\n            <\/svg>\n            <div class=\"subheading\" >\n                <span data-aos=\"fade-up\">Repoart<\/span>\n            <\/div>\n            <div class=\"fr-cursor\"><\/div>\n            <div class=\"fr-cursor2\"><\/div> \n            <div class=\"swiper-container feature-report-slider\"  >\n                <div class=\"swiper-wrapper\">\n\n\n                                 <!-- Single item -->\n                    <div class=\"swiper-slide\">\n                      <figure class=\"slide-bgimg\"\n                            style=\"background-image:url()\"\n                            data-swiper-parallax-x=\"50%\">\n                                                    <\/figure>\n                                                <div class=\"content\">\n                            <div class=\"h2\" data-swiper-parallax-x=\"-80%\" data-swiper-parallax-opacity=\"0%\">AI Impact Report 2025 <\/div>\n                            <div class=\"caption\" data-swiper-parallax-x=\"-70%\" data-swiper-parallax-opacity=\"50%\">Discover the real state of AI in 2025 - who\u2019s using it, who\u2019s trusting it, and what it means for your brand.<\/div>\n                            <a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/report\/ai-impact-report-2025\/\" class=\"btn btn-white btn-arrow\" data-swiper-parallax-x=\"-280%\"\n                                data-swiper-parallax-opacity=\"20%\">Learn More<\/a>\n                        <\/div>\n                      \n                    <\/div>\n                    <!-- Single item -->\n                                 <!-- Single item -->\n                    <div class=\"swiper-slide\">\n                      <figure class=\"slide-bgimg\"\n                            style=\"background-image:url(https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/07\/BV-OVERALL-MOST-LOVED-2021-1-768x768.jpg.webp)\"\n                            data-swiper-parallax-x=\"50%\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1122\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/07\/BV-OVERALL-MOST-LOVED-2021-1-1920x1122.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" \/>                        <\/figure>\n                                                <div class=\"content\">\n                            <div class=\"h2\" data-swiper-parallax-x=\"-80%\" data-swiper-parallax-opacity=\"0%\">The UK&#8217;s Most Loved Brands 2021 <\/div>\n                            <div class=\"caption\" data-swiper-parallax-x=\"-70%\" data-swiper-parallax-opacity=\"50%\">We've canvassed more than 150,000 UK adults, asking them about more than 2,000 brands. We've used the results to bring together a list of the top 100 brands they love in 2021.\r\n<br\/> \r\n<br\/> \r\nDownload the report below.<\/div>\n                            <a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/report\/the-uks-most-loved-brands-2021\/\" class=\"btn btn-white btn-arrow\" data-swiper-parallax-x=\"-280%\"\n                                data-swiper-parallax-opacity=\"20%\">Learn More<\/a>\n                        <\/div>\n                      \n                    <\/div>\n                    <!-- Single item -->\n                                 <!-- Single item -->\n                    <div class=\"swiper-slide\">\n                      <figure class=\"slide-bgimg\"\n                            style=\"background-image:url(https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/07\/BV-OVERALL-MOST-LOVED-2021-1-768x768.jpg.webp)\"\n                            data-swiper-parallax-x=\"50%\">\n                                                    <\/figure>\n                                                <div class=\"content\">\n                            <div class=\"h2\" data-swiper-parallax-x=\"-80%\" data-swiper-parallax-opacity=\"0%\">AI Impact Report 2024: Entertainment edition <\/div>\n                            <div class=\"caption\" data-swiper-parallax-x=\"-70%\" data-swiper-parallax-opacity=\"50%\">Building on our AI Impact Report 2024 with House 337, we're excited to share our Entertainment edition, part of a series of four sector-specific reports.<\/div>\n                            <a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/report\/ai-impact-report-2024-entertainment-edition-2\/\" class=\"btn btn-white btn-arrow\" data-swiper-parallax-x=\"-280%\"\n                                data-swiper-parallax-opacity=\"20%\">Learn More<\/a>\n                        <\/div>\n                      \n                    <\/div>\n                    <!-- Single item -->\n                                 <!-- Single item -->\n                    <div class=\"swiper-slide\">\n                      <figure class=\"slide-bgimg\"\n                            style=\"background-image:url(https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/08\/Brand-Dev-and-Strategy-768x768.jpg.webp)\"\n                            data-swiper-parallax-x=\"50%\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"1422\" height=\"800\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/08\/Brand-Dev-and-Strategy.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" srcset=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/08\/Brand-Dev-and-Strategy.jpg 1422w, https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/08\/Brand-Dev-and-Strategy-300x169.jpg 300w, https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/08\/Brand-Dev-and-Strategy-1024x576.jpg 1024w, https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/08\/Brand-Dev-and-Strategy-768x432.jpg 768w\" sizes=\"auto, (max-width: 1422px) 100vw, 1422px\" \/>                        <\/figure>\n                                                <div class=\"content\">\n                            <div class=\"h2\" data-swiper-parallax-x=\"-80%\" data-swiper-parallax-opacity=\"0%\">Brands in the metaverse: how big is the opportunity? <\/div>\n                            <div class=\"caption\" data-swiper-parallax-x=\"-70%\" data-swiper-parallax-opacity=\"50%\">Savanta's latest report is based on the findings from 2,000 UK consumers, revealing the world of opportunities brands have to get involved in the metaverse\r\n<br\/> \r\n<br\/> \r\nDownload the report below.<\/div>\n                            <a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/report\/brands-in-the-metaverse-how-big-is-the-opportunity\/\" class=\"btn btn-white btn-arrow\" data-swiper-parallax-x=\"-280%\"\n                                data-swiper-parallax-opacity=\"20%\">Learn More<\/a>\n                        <\/div>\n                      \n                    <\/div>\n                    <!-- Single item -->\n                                 <!-- Single item -->\n                    <div class=\"swiper-slide\">\n                      <figure class=\"slide-bgimg\"\n                            style=\"background-image:url(https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/06\/Screenshot-2022-07-04-at-14.11.07.png.webp)\"\n                            data-swiper-parallax-x=\"50%\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"310\" height=\"134\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/06\/Screenshot-2022-07-04-at-14.11.07.png\" class=\"attachment-bigsize size-bigsize\" alt=\"\" srcset=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/06\/Screenshot-2022-07-04-at-14.11.07.png 310w, https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/06\/Screenshot-2022-07-04-at-14.11.07-300x130.png 300w\" sizes=\"auto, (max-width: 310px) 100vw, 310px\" \/>                        <\/figure>\n                                                <div class=\"content\">\n                            <div class=\"h2\" data-swiper-parallax-x=\"-80%\" data-swiper-parallax-opacity=\"0%\">Grocery Eye &#8211; the end of the road for the plant-based category? We don\u2019t think so. <\/div>\n                            <div class=\"caption\" data-swiper-parallax-x=\"-70%\" data-swiper-parallax-opacity=\"50%\">As headlines focus on the demise of various plant-based brands, our latest Grocery Eye report explores the role of plant-based in today\u2019s UK diets, with one question in mind: after such a rapid initial growth, is it already the end of the road for the plant-based category?<\/div>\n                            <a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/report\/grocery-eye-the-end-of-the-road-for-the-plant-based-category-we-dont-think-so\/\" class=\"btn btn-white btn-arrow\" data-swiper-parallax-x=\"-280%\"\n                                data-swiper-parallax-opacity=\"20%\">Learn More<\/a>\n                        <\/div>\n                      \n                    <\/div>\n                    <!-- Single item -->\n                                 <!-- Single item -->\n                    <div class=\"swiper-slide\">\n                      <figure class=\"slide-bgimg\"\n                            style=\"background-image:url(https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/01\/Eurogroup-for-Animals-Cultivated-Meat-Research-February-2020_Italy-1-pdf-1-768x768.jpg.webp)\"\n                            data-swiper-parallax-x=\"50%\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"1497\" height=\"1058\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/01\/Eurogroup-for-Animals-Cultivated-Meat-Research-February-2020_Italy-1-pdf-1.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" srcset=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/01\/Eurogroup-for-Animals-Cultivated-Meat-Research-February-2020_Italy-1-pdf-1.jpg 1497w, https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/01\/Eurogroup-for-Animals-Cultivated-Meat-Research-February-2020_Italy-1-pdf-1-300x212.jpg 300w, https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/01\/Eurogroup-for-Animals-Cultivated-Meat-Research-February-2020_Italy-1-pdf-1-1024x724.jpg 1024w, https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/01\/Eurogroup-for-Animals-Cultivated-Meat-Research-February-2020_Italy-1-pdf-1-768x543.jpg 768w\" sizes=\"auto, (max-width: 1497px) 100vw, 1497px\" \/>                        <\/figure>\n                                                <div class=\"content\">\n                            <div class=\"h2\" data-swiper-parallax-x=\"-80%\" data-swiper-parallax-opacity=\"0%\">Research with vulnerable audiences <\/div>\n                            <div class=\"caption\" data-swiper-parallax-x=\"-70%\" data-swiper-parallax-opacity=\"50%\">Download our vulnerability proposition and discover our best practice advice on how to conduct research with this audience. <\/div>\n                            <a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/report\/research-with-vulnerable-audiences\/\" class=\"btn btn-white btn-arrow\" data-swiper-parallax-x=\"-280%\"\n                                data-swiper-parallax-opacity=\"20%\">Learn More<\/a>\n                        <\/div>\n                      \n                    <\/div>\n                    <!-- Single item -->\n                                 <!-- Single item -->\n                    <div class=\"swiper-slide\">\n                      <figure class=\"slide-bgimg\"\n                            style=\"background-image:url(https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/01\/Eurogroup-for-Animals-Cultivated-Meat-Research-February-2020_Italy-1-pdf-1-768x768.jpg.webp)\"\n                            data-swiper-parallax-x=\"50%\">\n                                                    <\/figure>\n                                                <div class=\"content\">\n                            <div class=\"h2\" data-swiper-parallax-x=\"-80%\" data-swiper-parallax-opacity=\"0%\">Global Beauty Path to Purchase 2025 <\/div>\n                            <div class=\"caption\" data-swiper-parallax-x=\"-70%\" data-swiper-parallax-opacity=\"50%\">In our latest report we navigate the beauty path-to-purchase from a generational and global perspective drawing insights from adults across four core markets; Canada, Netherlands, UK, and USA.<\/div>\n                            <a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/report\/global-beauty-path-to-purchase\/\" class=\"btn btn-white btn-arrow\" data-swiper-parallax-x=\"-280%\"\n                                data-swiper-parallax-opacity=\"20%\">Learn More<\/a>\n                        <\/div>\n                      \n                    <\/div>\n                    <!-- Single item -->\n                                 <!-- Single item -->\n                    <div class=\"swiper-slide\">\n                      <figure class=\"slide-bgimg\"\n                            style=\"background-image:url(https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/01\/Eurogroup-for-Animals-Cultivated-Meat-Research-February-2020_Italy-1-pdf-1-768x768.jpg.webp)\"\n                            data-swiper-parallax-x=\"50%\">\n                                                    <\/figure>\n                                                <div class=\"content\">\n                            <div class=\"h2\" data-swiper-parallax-x=\"-80%\" data-swiper-parallax-opacity=\"0%\">AI Impact Report: Financial Services edition <\/div>\n                            <div class=\"caption\" data-swiper-parallax-x=\"-70%\" data-swiper-parallax-opacity=\"50%\">Building on our AI Impact Report with House 337, we're excited to share our Financial Services edition, part of a series of four sector-specific reports.<\/div>\n                            <a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/report\/ai-impact-report-financial-services-edition\/\" class=\"btn btn-white btn-arrow\" data-swiper-parallax-x=\"-280%\"\n                                data-swiper-parallax-opacity=\"20%\">Learn More<\/a>\n                        <\/div>\n                      \n                    <\/div>\n                    <!-- Single item -->\n                                 <!-- Single item -->\n                    <div class=\"swiper-slide\">\n                      <figure class=\"slide-bgimg\"\n                            style=\"background-image:url(https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/01\/Eurogroup-for-Animals-Cultivated-Meat-Research-February-2020_Italy-1-pdf-1-768x768.jpg.webp)\"\n                            data-swiper-parallax-x=\"50%\">\n                                                    <\/figure>\n                                                <div class=\"content\">\n                            <div class=\"h2\" data-swiper-parallax-x=\"-80%\" data-swiper-parallax-opacity=\"0%\">AI Impact Report: Retail edition <\/div>\n                            <div class=\"caption\" data-swiper-parallax-x=\"-70%\" data-swiper-parallax-opacity=\"50%\">Building on our AI Impact Report with House 337, we're excited to share our Retail edition, part of a series of four sector-specific reports.<\/div>\n                            <a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/report\/ai-impact-report-retail-edition\/\" class=\"btn btn-white btn-arrow\" data-swiper-parallax-x=\"-280%\"\n                                data-swiper-parallax-opacity=\"20%\">Learn More<\/a>\n                        <\/div>\n                      \n                    <\/div>\n                    <!-- Single item -->\n                                 <!-- Single item -->\n                    <div class=\"swiper-slide\">\n                      <figure class=\"slide-bgimg\"\n                            style=\"background-image:url(https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/01\/Eurogroup-for-Animals-Cultivated-Meat-Research-February-2020_Italy-1-pdf-1-768x768.jpg.webp)\"\n                            data-swiper-parallax-x=\"50%\">\n                                                    <\/figure>\n                                                <div class=\"content\">\n                            <div class=\"h2\" data-swiper-parallax-x=\"-80%\" data-swiper-parallax-opacity=\"0%\">AI Impact Report: CPG edition <\/div>\n                            <div class=\"caption\" data-swiper-parallax-x=\"-70%\" data-swiper-parallax-opacity=\"50%\">Building on our AI Impact Report with House 337, we're excited to share our CPG edition, part of a series of four sector-specific reports.<\/div>\n                            <a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/report\/ai-impact-report-cpg-edition\/\" class=\"btn btn-white btn-arrow\" data-swiper-parallax-x=\"-280%\"\n                                data-swiper-parallax-opacity=\"20%\">Learn More<\/a>\n                        <\/div>\n                      \n                    <\/div>\n                    <!-- Single item -->\n                   \n                <\/div>\n                                <!-- If we need navigation buttons -->\n                <div class=\"swiper-button-prev  \"><\/div>\n                <div class=\"swiper-button-next  \"><\/div>\n            <\/div>\n        <\/section>\n   \n          <div id=\"panel-27966-0-0-6\" class=\"so-panel widget widget_featured-case-studies-widget\" data-index=\"6\" ><div id=\"case-studies\" class=\"panel-widget-style panel-widget-style-for-27966-0-0-6\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-featured-case-studies-widget so-widget-featured-case-studies-widget-default-d75171398898-27966\"\n\t\t\t\n\t\t><section class=\"case-study-widget sec-space-90 is-visible\" id=\"featured-case\">\r\n            <div class=\"container\">\r\n                              <div class=\"title-wrap\">\r\n                                      <h2 data-aos=\"fade-up\">Featured Case<\/h2>\r\n                                                        <a href=\"#\" class=\"btn-arrow-white\" data-aos=\"fade-up\">Learn More <\/a>\r\n                                  <\/div>\r\n                                            <div class=\"case-study-slider\"  >\r\n                    <div class=\"swiper-wrapper\">\r\n\r\n                                         <!-- single slide -->\r\n                        <div class=\"swiper-slide\">\r\n\r\n                            <div class=\"single-item\">\r\n                                                                <div class=\"item-left\">\r\n                                    <div class=\"item-wrap\">\r\n                                                                               <h3 data-swiper-parallax-y=\"-150\" data-swiper-parallax-duration=\"500\"\r\n                                            data-swiper-parallax-opacity=\"0\"> Name  <strong>Project title<\/strong><\/h3>\r\n                                        \r\n                                                                                    <p data-swiper-parallax-y=\"-70\" data-swiper-parallax-duration=\"700\"\r\n                                            data-swiper-parallax-opacity=\"0\">At magnum periculum adiit in oculis quidem exercitus quid ex eo ortum, tam. Sed ut dolore suo sanciret militaris imperii disciplinam exercitumque.<\/p>\r\n                                                                                                                         <a href=\"#\" class=\"btn btn-arrow btn-white\" data-swiper-parallax-y=\"-200\"\r\n                                            data-swiper-parallax-duration=\"1000\" data-swiper-parallax-opacity=\"0\">Lorem Ispum<\/a>\r\n                                                                            <\/div>\r\n                                <\/div>\r\n                                                                                                                      <div class=\"item-right\">\r\n                                    <figure data-swiper-parallax-x=\"-350\" data-swiper-parallax-duration=\"500\">\r\n                                        <img loading=\"lazy\" decoding=\"async\" width=\"1721\" height=\"1430\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/06\/Fitness-First-1.png\" class=\"attachment-bigsize size-bigsize\" alt=\"\" srcset=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/06\/Fitness-First-1.png 1721w, https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/06\/Fitness-First-1-300x249.png 300w, https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/06\/Fitness-First-1-1024x851.png 1024w, https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/06\/Fitness-First-1-768x638.png 768w, https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/06\/Fitness-First-1-1536x1276.png 1536w, https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/06\/Fitness-First-1-1568x1303.png 1568w\" sizes=\"auto, (max-width: 1721px) 100vw, 1721px\" \/>                                    <\/figure>\r\n                                    <div class=\"animate-img\">\r\n                                    <svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\r\n                                            xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" width=\"180px\"\r\n                                            height=\"180px\" viewBox=\"0 0 90 90\" xml:space=\"preserve\">\r\n                                            <circle class=\"circle\" cx=\"45\" cy=\"45\" r=\"36\" fill=\"transparent\"\r\n                                                stroke=\"black\" stroke-width=\"9\"><\/circle>\r\n                                            <circle class=\"another-circle\" transform=\"rotate(-90 45 45)\" cx=\"45\" cy=\"45\"\r\n                                                r=\"36\" fill=\"transparent\" stroke=\"black\" stroke-width=\"9\"><\/circle>\r\n\r\n                                        <\/svg>\r\n                                    <\/div>\r\n                                <\/div>\r\n                                                        <\/div>\r\n                        <\/div>\r\n                        <!-- single slide -->\r\n                                                 <!-- single slide -->\r\n                        <div class=\"swiper-slide\">\r\n\r\n                            <div class=\"single-item\">\r\n                                                                <div class=\"item-left\">\r\n                                    <div class=\"item-wrap\">\r\n                                                                               <h3 data-swiper-parallax-y=\"-150\" data-swiper-parallax-duration=\"500\"\r\n                                            data-swiper-parallax-opacity=\"0\"> Name  <strong>Project title<\/strong><\/h3>\r\n                                        \r\n                                                                                    <p data-swiper-parallax-y=\"-70\" data-swiper-parallax-duration=\"700\"\r\n                                            data-swiper-parallax-opacity=\"0\">At magnum periculum adiit in oculis quidem exercitus quid ex eo ortum, tam. Sed ut dolore suo sanciret militaris imperii disciplinam exercitumque.<\/p>\r\n                                                                                                                         <a href=\"#\" class=\"btn btn-arrow btn-white\" data-swiper-parallax-y=\"-200\"\r\n                                            data-swiper-parallax-duration=\"1000\" data-swiper-parallax-opacity=\"0\">Lorem Ispum<\/a>\r\n                                                                            <\/div>\r\n                                <\/div>\r\n                                                                                                                      <div class=\"item-right\">\r\n                                    <figure data-swiper-parallax-x=\"-350\" data-swiper-parallax-duration=\"500\">\r\n                                        <img loading=\"lazy\" decoding=\"async\" width=\"1366\" height=\"1204\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/05\/temp-1.png\" class=\"attachment-bigsize size-bigsize\" alt=\"\" srcset=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/05\/temp-1.png 1366w, https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/05\/temp-1-300x264.png 300w, https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/05\/temp-1-1024x903.png 1024w, https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/05\/temp-1-768x677.png 768w\" sizes=\"auto, (max-width: 1366px) 100vw, 1366px\" \/>                                    <\/figure>\r\n                                    <div class=\"animate-img\">\r\n                                    <svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\r\n                                            xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" width=\"180px\"\r\n                                            height=\"180px\" viewBox=\"0 0 90 90\" xml:space=\"preserve\">\r\n                                            <circle class=\"circle\" cx=\"45\" cy=\"45\" r=\"36\" fill=\"transparent\"\r\n                                                stroke=\"black\" stroke-width=\"9\"><\/circle>\r\n                                            <circle class=\"another-circle\" transform=\"rotate(-90 45 45)\" cx=\"45\" cy=\"45\"\r\n                                                r=\"36\" fill=\"transparent\" stroke=\"black\" stroke-width=\"9\"><\/circle>\r\n\r\n                                        <\/svg>\r\n                                    <\/div>\r\n                                <\/div>\r\n                                                        <\/div>\r\n                        <\/div>\r\n                        <!-- single slide -->\r\n                         \r\n                       \r\n                        \r\n                    <\/div>\r\n\r\n                <\/div>\r\n              \r\n                <div class=\"arrow-custom\">\r\n                    <div class=\"swiper-button-prev\"><\/div>\r\n                    <div class=\"swiper-button-next\"><\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/section>\r\n  \r\n<\/div><\/div><\/div><div id=\"panel-27966-0-0-7\" class=\"so-panel widget widget_quotes-widget\" data-index=\"7\" ><div id=\"quotes\" class=\"panel-widget-style panel-widget-style-for-27966-0-0-7\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-quotes-widget so-widget-quotes-widget-default-d75171398898-27966\"\n\t\t\t\n\t\t>\r\n<div class=\"testimonial-quote sec-space-90\" id=\"3\" data-aos=\"fade-up\">\r\n            <div class=\"container\">\r\n                <div class=\"testimonial-slider swiper\"  >\r\n                    <div class=\"swiper-wrapper\">\r\n                                                 <!-- Single item -->\r\n                        <div class=\"swiper-slide\">\r\n                            <div class=\"single-item\" >\r\n                                                                <div class=\"h4\">\r\n                                   <p>\"I wouldn't hesitate to recommend the team at Savanta. They combine professionalism and proactivity with an ongoing desire to learn about and add value to Sainsbury's via a wide range of research projects and programmes \"<\/p>\n                                <\/div>\r\n                                                                                         <div class=\"single-meta\">\r\n                                                                        <strong> Sainsburys<\/strong>\r\n                                                                                                          <em>Head of Insight<\/em>\r\n                                                                     <\/div>\r\n                                                        <\/div>\r\n                        <\/div>\r\n                                                <!-- Single item -->\r\n                        <div class=\"swiper-slide\">\r\n                            <div class=\"single-item\" >\r\n                                                                <div class=\"h4\">\r\n                                   <p>\"I wouldn't hesitate to recommend the team at Savanta. They combine professionalism and proactivity with an ongoing desire to learn about and add value to Sainsbury's via a wide range of research projects and programmes \"<\/p>\n                                <\/div>\r\n                                                                                         <div class=\"single-meta\">\r\n                                                                        <strong> Sainsburys<\/strong>\r\n                                                                                                          <em>Head of Insight<\/em>\r\n                                                                     <\/div>\r\n                                                        <\/div>\r\n                        <\/div>\r\n                                                <!-- Single item -->\r\n                        <div class=\"swiper-slide\">\r\n                            <div class=\"single-item\" >\r\n                                                                <div class=\"h4\">\r\n                                   <p>\"I wouldn't hesitate to recommend the team at Savanta. They combine professionalism and proactivity with an ongoing desire to learn about and add value to Sainsbury's via a wide range of research projects and programmes \"<\/p>\n                                <\/div>\r\n                                                                                         <div class=\"single-meta\">\r\n                                                                        <strong> Sainsburys<\/strong>\r\n                                                                                                          <em>Head of Insight<\/em>\r\n                                                                     <\/div>\r\n                                                        <\/div>\r\n                        <\/div>\r\n                                                <!-- Single item -->\r\n                        \r\n                    <\/div>\r\n                    <div class=\"testimonial-arrows\">\r\n                        <div class=\"swiper-button-prev\"><\/div>\r\n                        <div class=\"swiper-button-next\"><\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n\r\n  \r\n<\/div><\/div><\/div>    \n    \n    <section class=\"knowledge-centre sec-space-90\" id=\"knowledge-centre\">\n      <div class=\"container\">\n                  <div class=\"title-wrap\">\n            <h2 data-aos=\"fade-up\">Knowledge<\/h2>\n                      <\/div>\n        \n        <div class=\"knowledge-centre-inner\">\n          <div class=\"left-col\">\n            <div class=\"kc-cursor\">\n              Explore\n            <\/div>\n                            <!-- Single item -->\n                <article class=\"single-card\">\n                  \n                                        <figure class=\"bg-cover\">\n                      <div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(.webp);\">\n                                              <\/div>\n                      <div class=\"bg-ani\"><\/div>\n                    <\/figure>\n                                    <div class=\"card-body\">\n                                        \n                      <span class=\"small\"><em class='pink-ln'> |<\/em> <\/span>\n\n                    \n                    <h3 class=\"h4\"><a href=\"https:\/\/savanta.com\/us\/case-studies\/supporting-the-strategic-repositioning-of-a-major-international-art-brand\/\">Supporting the strategic repositioning of a major international art brand<\/a>\n                    <\/h3>\n                    <div class=\"meta\">\n                                            <em> 09\/30\/2025 <\/em>                     <\/div>\n                  <\/div>\n                <\/article>\n                <!-- Single item -->\n                      <\/div>\n          <div class=\"right-col\">\n            <div class=\"right-row\">\n              \n                      <!-- Single item -->\n              <article class=\"single-card\">\n                \n                                    <figure class=\"bg-cover\">\n                    <div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/06\/Screenshot-2022-07-04-at-18.03.44-1.png.webp);\">\n                      <img loading=\"lazy\" decoding=\"async\" width=\"634\" height=\"226\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/06\/Screenshot-2022-07-04-at-18.03.44-1.png\" class=\"attachment-big size-big\" alt=\"\" srcset=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/06\/Screenshot-2022-07-04-at-18.03.44-1.png 634w, https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/06\/Screenshot-2022-07-04-at-18.03.44-1-300x107.png 300w\" sizes=\"auto, (max-width: 634px) 100vw, 634px\" \/>                    <\/div>\n                    <div class=\"bg-ani\"><\/div>\n                  <\/figure>\n                                <div class=\"card-body\">\n                                      <span class=\"small\"><em class='pink-ln'> |<\/em> <\/span>\n\n                  \n                  <h3 class=\"h5\"><a href=\"https:\/\/savanta.com\/us\/case-studies\/internet-watch-foundation-iwf\/\">Internet Watch Foundation (IWF)<\/a>\n                  <\/h3>\n                  <div class=\"meta\">\n                                        <em> 03\/19\/2025 <\/em>                   <\/div>\n                <\/div>\n              <\/article>\n                      <!-- Single item -->\n              <article class=\"single-card\">\n                \n                                    <figure class=\"bg-cover\">\n                    <div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(.webp);\">\n                                          <\/div>\n                    <div class=\"bg-ani\"><\/div>\n                  <\/figure>\n                                <div class=\"card-body\">\n                                      <span class=\"small\"><em class='pink-ln'> |<\/em> <\/span>\n\n                  \n                  <h3 class=\"h5\"><a href=\"https:\/\/savanta.com\/us\/case-studies\/santa-fe-relocation\/\">Santa Fe Relocation<\/a>\n                  <\/h3>\n                  <div class=\"meta\">\n                                        <em> 03\/19\/2025 <\/em>                   <\/div>\n                <\/div>\n              <\/article>\n                      <!-- Single item -->\n              <article class=\"single-card\">\n                \n                                    <figure class=\"bg-cover\">\n                    <div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/09\/Media-Square.jpg.webp);\">\n                      <img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"768\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/09\/Media-Square.jpg\" class=\"attachment-big size-big\" alt=\"\" srcset=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/09\/Media-Square.jpg 768w, https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/09\/Media-Square-300x300.jpg 300w, https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/09\/Media-Square-102x102.jpg 102w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>                    <\/div>\n                    <div class=\"bg-ani\"><\/div>\n                  <\/figure>\n                                <div class=\"card-body\">\n                                      <span class=\"small\"><em class='pink-ln'> |<\/em> <\/span>\n\n                  \n                  <h3 class=\"h5\"><a href=\"https:\/\/savanta.com\/us\/case-studies\/ofwat\/\">Ofwat<\/a>\n                  <\/h3>\n                  <div class=\"meta\">\n                                        <em> 03\/19\/2025 <\/em>                   <\/div>\n                <\/div>\n              <\/article>\n                      <!-- Single item -->\n              <article class=\"single-card\">\n                \n                                    <figure class=\"bg-cover\">\n                    <div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/06\/Screenshot-2022-07-04-at-18.05.11-1.png.webp);\">\n                      <img loading=\"lazy\" decoding=\"async\" width=\"476\" height=\"130\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/06\/Screenshot-2022-07-04-at-18.05.11-1.png\" class=\"attachment-big size-big\" alt=\"\" srcset=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/06\/Screenshot-2022-07-04-at-18.05.11-1.png 476w, https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/06\/Screenshot-2022-07-04-at-18.05.11-1-300x82.png 300w\" sizes=\"auto, (max-width: 476px) 100vw, 476px\" \/>                    <\/div>\n                    <div class=\"bg-ani\"><\/div>\n                  <\/figure>\n                                <div class=\"card-body\">\n                                      <span class=\"small\"><em class='pink-ln'> |<\/em> <\/span>\n\n                  \n                  <h3 class=\"h5\"><a href=\"https:\/\/savanta.com\/us\/case-studies\/defining-the-target-audience-for-a-fashion-brand\/\">Defining the target audience for a fashion brand<\/a>\n                  <\/h3>\n                  <div class=\"meta\">\n                                        <em> 03\/19\/2025 <\/em>                   <\/div>\n                <\/div>\n              <\/article>\n        \n            <\/div>\n          <\/div>\n        <\/div>\n\n              <\/div>\n    <\/section>\n\n\n  <div id=\"panel-27966-0-0-9\" class=\"so-panel widget widget_we-can-help-widget panel-last-child\" data-index=\"9\" ><div id=\"how-we-help\" class=\"panel-widget-style panel-widget-style-for-27966-0-0-9\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-we-can-help-widget so-widget-we-can-help-widget-base\"\n\t\t\t\n\t\t>\r\n<section class=\"how-we-can-help sec-space-90\">\r\n            <div class=\"container\">\r\n                                <div class=\"row\">\r\n                    \r\n                    <div class=\"col-lg-6\" data-aos=\"fade-up\">                        \r\n                  <h2>Not sure? See how we can help<\/h2>           \r\n                    <\/div>\r\n                \r\n                <\/div>\r\n                                                <div class=\"row help-items-block\">\r\n                                        <div class=\"col-lg-3 col-md-6\">\r\n                        <div class=\"help-item\" data-aos=\"fade-up\">\r\n                                                         <h3 class=\"h5\">Consumer Brands<\/h3>\r\n                                                     <p>A full range of fieldwork and audience access solutions<\/p>\n                                                        <a href=\"#\" class=\"btn-simple-arrow\">Learn More<\/a>\r\n                                                     <\/div>\r\n                    <\/div>\r\n                                         <div class=\"col-lg-3 col-md-6\">\r\n                        <div class=\"help-item\" data-aos=\"fade-up\">\r\n                                                         <h3 class=\"h5\">B2B Brands<\/h3>\r\n                                                     <p>A full range of fieldwork and audience access solutions<\/p>\n                                                        <a href=\"#\" class=\"btn-simple-arrow\">Learn More<\/a>\r\n                                                     <\/div>\r\n                    <\/div>\r\n                                         <div class=\"col-lg-3 col-md-6\">\r\n                        <div class=\"help-item\" data-aos=\"fade-up\">\r\n                                                         <h3 class=\"h5\">Public &amp; Social<\/h3>\r\n                                                     <p>A full range of fieldwork and audience access solutions<\/p>\n                                                        <a href=\"#\" class=\"btn-simple-arrow\">Learn More<\/a>\r\n                                                     <\/div>\r\n                    <\/div>\r\n                                         <div class=\"col-lg-3 col-md-6\">\r\n                        <div class=\"help-item\" data-aos=\"fade-up\">\r\n                                                         <h3 class=\"h5\">Agencies &amp; Consultancies<\/h3>\r\n                                                     <p>A full range of fieldwork and audience access solutions<\/p>\n                                                        <a href=\"#\" class=\"btn-simple-arrow\">Learn More<\/a>\r\n                                                     <\/div>\r\n                    <\/div>\r\n                                         \r\n                <\/div>\r\n                <\/div>\r\n        <\/section>\r\n\r\n\r\n\r\n  \r\n<\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Scroll Our Approach Research Benefits Research Methods Get in touch Case Studies Featured Reports Knowledge Centre Learn more Our Approach Understanding the audiences you need to evaluate is vital when devising a travel industry research or hospitality research brief. We\u2019re fascinated by truly understanding why travel and hospitality companies often fail to receive the full benefit from the positive emotional impact of the end experience they provide. Why do people love holidays and meals out\u2026 but not necessarily the businesses that provide them? Drawing on robust knowledge and experience of the sector, we\u2019ve supported package holiday companies, airlines, hotel chains, restaurants and more. We have comprehensive experience in business and consumer travel and hospitality markets and access to representative user samples, travellers, guests and stakeholders. Whether you start with brand awareness tracking, proposition development and pricing, or customer experience, we unearth the secrets to what\u2019s driving choice in this highly competitive marketplace. The end result? Actionable insight generation. Brand awareness Huge competition and constant changes, combined with significant external influences and disruptors entering the market. To maintain and grow your marketing share, we help you understand this wide context and how it impacts your brand. Customer experience It really is all about the customer journey. To help you embed a customer centric culture based around insight, we regularly build and manage customer experience (CX) projects. These programmes are built around our core CX principles. This means we use the most appropriate methodology, to ask the most appropriate questions, of the most appropriate audience. Customer segmentation Who are your customers? What are the external influences, trends and attitudinal developments? And how will they impact future travel or leisure decisions? Customers, users, passengers and guests are not a homogenous group. We work with you to segment your core audiences and better inform product, service design and marketing. Proposition development and pricing Competitive and fast moving\u2026 it\u2019s hard to keep up with the direction of travel in this industry. Recent years have increased the pressure to evolve and develop propositions that meet the changing customer needs and priorities safely. Our range of development tools investigate how to optimise your product offer and structure, and the pricing strategies that will maximise revenue. Accessibility Understanding the views of hard to reach, vulnerable and minority groups through travel market research and hospitality market research is vital. From conducting qualitative research through to targeted ad-hoc and \u201calways on\u201d research programmes, we\u2019re passionate about ensuring the travel industry is inclusive and meets needs of minority groups. Repoart AI Impact Report 2025 Discover the real state of AI in 2025 &#8211; who\u2019s using it, who\u2019s trusting it, and what it means for your brand. Learn More The UK&#8217;s Most Loved Brands 2021 We&#8217;ve canvassed more than 150,000 UK adults, asking them about more than 2,000 brands. We&#8217;ve used the results to bring together a list of the top 100 brands they love in 2021. Download the report below. Learn More AI Impact Report 2024: Entertainment edition Building on our AI Impact Report 2024 with House 337, we&#8217;re excited to share our Entertainment edition, part of a series of four sector-specific reports. Learn More Brands in the metaverse: how big is the opportunity? Savanta&#8217;s latest report is based on the findings from 2,000 UK consumers, revealing the world of opportunities brands have to get involved in the metaverse Download the report below. Learn More Grocery Eye &#8211; the end of the road for the plant-based category? We don\u2019t think so. As headlines focus on the demise of various plant-based brands, our latest Grocery Eye report explores the role of plant-based in today\u2019s UK diets, with one question in mind: after such a rapid initial growth, is it already the end of the road for the plant-based category? Learn More Research with vulnerable audiences Download our vulnerability proposition and discover our best practice advice on how to conduct research with this audience. Learn More Global Beauty Path to Purchase 2025 In our latest report we navigate the beauty path-to-purchase from a generational and global perspective drawing insights from adults across four core markets; Canada, Netherlands, UK, and USA. Learn More AI Impact Report: Financial Services edition Building on our AI Impact Report with House 337, we&#8217;re excited to share our Financial Services edition, part of a series of four sector-specific reports. Learn More AI Impact Report: Retail edition Building on our AI Impact Report with House 337, we&#8217;re excited to share our Retail edition, part of a series of four sector-specific reports. Learn More AI Impact Report: CPG edition Building on our AI Impact Report with House 337, we&#8217;re excited to share our CPG edition, part of a series of four sector-specific reports. Learn More Featured Case Learn More Name Project title At magnum periculum adiit in oculis quidem exercitus quid ex eo ortum, tam. Sed ut dolore suo sanciret militaris imperii disciplinam exercitumque. Lorem Ispum Name Project title At magnum periculum adiit in oculis quidem exercitus quid ex eo ortum, tam. Sed ut dolore suo sanciret militaris imperii disciplinam exercitumque. Lorem Ispum &#8220;I wouldn&#8217;t hesitate to recommend the team at Savanta. They combine professionalism and proactivity with an ongoing desire to learn about and add value to Sainsbury&#8217;s via a wide range of research projects and programmes &#8221; Sainsburys Head of Insight &#8220;I wouldn&#8217;t hesitate to recommend the team at Savanta. They combine professionalism and proactivity with an ongoing desire to learn about and add value to Sainsbury&#8217;s via a wide range of research projects and programmes &#8221; Sainsburys Head of Insight &#8220;I wouldn&#8217;t hesitate to recommend the team at Savanta. They combine professionalism and proactivity with an ongoing desire to learn about and add value to Sainsbury&#8217;s via a wide range of research projects and programmes &#8221; Sainsburys Head of Insight Knowledge Explore | Supporting the strategic repositioning of a major international art brand 09\/30\/2025 | Internet Watch Foundation (IWF) 03\/19\/2025 | Santa Fe Relocation 03\/19\/2025 | Ofwat 03\/19\/2025 | Defining the target audience for a fashion brand 03\/19\/2025 Not sure? See how we can help Consumer Brands A full range of fieldwork and audience access solutions Learn More B2B Brands A full range of fieldwork and audience access solutions Learn More Public &amp; Social A full range of fieldwork and audience access solutions Learn More Agencies &amp; Consultancies A full range of fieldwork and audience access solutions Learn More<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-27966","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/pages\/27966","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/comments?post=27966"}],"version-history":[{"count":0,"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/pages\/27966\/revisions"}],"wp:attachment":[{"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/media?parent=27966"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}