{"id":27929,"date":"2022-07-29T12:02:36","date_gmt":"2022-07-29T12:02:36","guid":{"rendered":"https:\/\/savanta.com\/copy-of-fashion-beauty\/"},"modified":"2024-07-30T19:52:29","modified_gmt":"2024-07-30T19:52:29","slug":"product-development","status":"publish","type":"page","link":"https:\/\/savanta.com\/us\/research-consulting\/product-development\/","title":{"rendered":"Product &#038; service development"},"content":{"rendered":"<div id=\"pl-27929\"  class=\"panel-layout\" ><div id=\"pg-27929-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-27929-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-27929-0-0-0\" class=\"so-panel widget widget_one-page-navigation-widget panel-first-child\" data-index=\"0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-one-page-navigation-widget so-widget-one-page-navigation-widget-default-d75171398898-27929\"\n\t\t\t\n\t\t>\r\n  <div class=\"wrapper-vid-img  sec-space-bottom\">\r\n                    <div class=\"banner-video-img \">\r\n            \r\n            <figure class=\"bg-cover\">\r\n                <div class=\"bg slide-image-up slide-image-up-half\"\r\n                    style=\"background-image: url(https:\/\/savanta.com\/us\/wp-content\/uploads\/2022\/08\/Product-Service-Development.jpg.webp);\">\r\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"313\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/2022\/08\/Product-Service-Development.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" \/>                <\/div>\r\n                <div class=\"bg-ani\"><\/div>\r\n            <\/figure>\r\n             <button class=\"button-down-arrow\" >\r\n                <span class=\"txt-down\">Scroll<\/span>\r\n                <span class=\"txt-arrow\"><\/span>\r\n            <\/button>\r\n        <\/div>\r\n                \r\n           \r\n               <div class=\"cb-nav-bar-wrap\">\r\n        <nav class=\"cb-nav-bar\">\r\n            <div class=\"container\">\r\n                <ul>\r\n                                            \r\n\r\n                    <li class=\"active \" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#our-approach\">Our approach<\/a>\r\n                        \r\n                    <\/li>\r\n                                             \r\n\r\n                    <li class=\"\" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#benefits\">Benefits<\/a>\r\n                        \r\n                    <\/li>\r\n                                             \r\n\r\n                    <li class=\"\" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#research-methods\">Research methods<\/a>\r\n                        \r\n                    <\/li>\r\n                                             \r\n\r\n                    <li class=\"\" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#case-studies\">Case studies<\/a>\r\n                        \r\n                    <\/li>\r\n                                             \r\n\r\n                    <li class=\"\" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#reports\">Reports<\/a>\r\n                        \r\n                    <\/li>\r\n                                         \r\n                <\/ul>\r\n            <\/div>\r\n        <\/nav>\r\n        <\/div>\r\n    \r\n \r\n    <\/div>\r\n<\/div><\/div><div id=\"panel-27929-0-0-1\" class=\"so-panel widget widget_overview-second-widget\" data-index=\"1\" ><div id=\"our-approach\" class=\"panel-widget-style panel-widget-style-for-27929-0-0-1\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-overview-second-widget so-widget-overview-second-widget-default-d75171398898-27929\"\n\t\t\t\n\t\t>   <section class=\"make-better-wrap make-better-wrap-inner-page  sec-space-90 space-col\">\n            <div class=\"container\">\n\n                <div class=\"row\">\n                    <div class=\"col-lg-4\">\n                        <h2 data-aos=\"fade-up\"  >Our approach<\/h2>\n                    <\/div>\n                    <div class=\"col-lg-7 offset-lg-1\">\n                        <div class=\"common-content\" data-aos=\"fade-up\">\n                           <p>Around 80% of new products fail. Why? Because companies don\u2019t apply a rigorous framework of product research to their development and implementation.<\/p>\n<p>An innovation product planning and development process is often lengthy, costly, or both. Yet without the necessary rigour and discipline, innovation can also be wasteful \u2013 potentially leading to brand damage, plus disengaged consumers and retail partners. That\u2019s why we\u2019ve developed a five-step research framework towards product optimization, to move products through the stage gate process. It includes:<\/p>\n<ol>\n<li>Consumer opportunity scoping and ideation<\/li>\n<li>Concept development and range optimisation<\/li>\n<li>Product testing<\/li>\n<li>Commercial validation with volume forecasting<\/li>\n<li>Post-launch performance monitoring<\/li>\n<\/ol>\n<p>We\u2019ve supported leading brands for decades with their product and service development research, to help launch innovations that last and create incremental value. Our product and service development research helps create products based on actionable, true consumer needs and wants.<\/p>\n<p>We\u2019ll support you in developing proposition bundles that appeal, while delivering the product promised. This will enable you to sell according to expectations, avoid cannibalization and evaluate the launch. Create outstanding products that deliver ROI and stand the test of time, supported by robust product development market research. Are you ready to innovate?<\/p>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/section>\n<\/div><\/div><\/div><div id=\"panel-27929-0-0-2\" class=\"so-panel widget widget_research-benefits-widget\" data-index=\"2\" ><div id=\"benefits\" class=\"panel-widget-style panel-widget-style-for-27929-0-0-2\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-research-benefits-widget so-widget-research-benefits-widget-default-d75171398898-27929\"\n\t\t\t\n\t\t><section class=\"research-benefits sec-space-90\">\r\n\t<div class=\"container\">\r\n\t\t<div class=\"row heading-row\">\r\n\t\t\t<div class=\"col-lg-6\">\r\n\t\t\t\t<h2 data-aos=\"fade-up\">Research benefits<\/h2>\r\n\t\t\t\t<p data-aos=\"fade-up\"><\/p>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t<div class=\"row benefits-row\">\r\n\t\t                \t\t\t<div class=\"col-lg-4 benefit-item\" data-aos=\"fade-up\">\r\n\t\t\t\t<div class=\"benefit-icon\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"\" alt=\"\" \/>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<h3 class=\"h5\">Aligning with global manufacturers<\/h3>\r\n\t\t\t    \t\t\t    \t\t\t\t<p><p>Our five-step framework is consistent with the stage gate processes employed by consumer packaged goods (CPG) powerhouses. This robust approach will help you develop and launch successful innovations to build category growth.<\/p>\n<\/p>\r\n\t\t\t                       \t\t\t<\/div>\r\n\t\t   \t\t\t<div class=\"col-lg-4 benefit-item\" data-aos=\"fade-up\">\r\n\t\t\t\t<div class=\"benefit-icon\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"\" alt=\"\" \/>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<h3 class=\"h5\">Growing product and category performance<\/h3>\r\n\t\t\t    \t\t\t    \t\t\t\t<p>If you're going to meet consumer needs, you must grow your product and improve category performance. We work with manufacturers and retailers to build relationships and deliver winning solutions.<\/p>\r\n\t\t\t                       \t\t\t<\/div>\r\n\t\t   \t\t\t<div class=\"col-lg-4 benefit-item\" data-aos=\"fade-up\">\r\n\t\t\t\t<div class=\"benefit-icon\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"\" alt=\"\" \/>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<h3 class=\"h5\">Applying a global and local lens to innovation<\/h3>\r\n\t\t\t    \t\t\t    \t\t\t\t<p>For innovation to fly, you need a global and local lens to bring a true perspective to each project. Luckily, we've got the worldwide experience you need.<\/p>\r\n\t\t\t                       \t\t\t<\/div>\r\n\t\t   \t\t\t<div class=\"col-lg-4 benefit-item\" data-aos=\"fade-up\">\r\n\t\t\t\t<div class=\"benefit-icon\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"\" alt=\"\" \/>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<h3 class=\"h5\">Mastering and leveraging purchase dynamics<\/h3>\r\n\t\t\t    \t\t\t    \t\t\t\t<p>What should you do next? Our insight and implication-led reporting provides the data you need to answer this question. We understand innovation processes \u2013 from ideation to market launch \u2013 and our experience spans categories and markets.<\/p>\r\n\t\t\t                       \t\t\t<\/div>\r\n\t\t   \t\t<\/div>\r\n\t<\/div>\r\n<\/section>\r\n        \r\n<\/div><\/div><\/div><div id=\"panel-27929-0-0-3\" class=\"so-panel widget widget_research-methods-widget\" data-index=\"3\" ><div id=\"research-methods\" class=\"panel-widget-style panel-widget-style-for-27929-0-0-3\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-research-methods-widget so-widget-research-methods-widget-default-d75171398898-27929\"\n\t\t\t\n\t\t>\t<section class=\"research-methods sec-space-90\">\r\n            <div class=\"container\">\r\n                      <div class=\"row heading-row\">\r\n                                        <div class=\"col-lg-6 col-md-9 col-sm-9\">\r\n                        <h2 data-aos=\"fade-up\">Research methods<\/h2>\r\n                    <\/div>\r\n                                                 <\/div>\r\n                            <div class=\"row research-item-row\">\r\n\t\t\t\t \r\n                                    <div class=\"col-lg-6 col-md-12 research-item\">\r\n                        <div class=\"research-item-inner\" data-aos=\"fade-up\">\r\n                           \r\n                            <div class=\"research-image\"   style=\"background-image: url(https:\/\/savanta.com\/us\/wp-content\/uploads\/2022\/08\/Product-Service-Development-768x600.jpg)\"  >\r\n                                                               <img decoding=\"async\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/2022\/08\/Product-Service-Development-768x600.jpg\"\r\n                                    alt=\"\" \/>\r\n                                                            <\/div>\r\n                       \r\n                                                        <div class=\"research-name\">\r\n                                                                 <h3 class=\"h5\">Ideation &amp; concept development<\/h3>\r\n                                                                                                  <a href=\"\/us\/product-development\/ideation\" class=\"btn-simple-arrow\" aria-label=\"Ideation &amp; concept development\"><\/a>\r\n                                                            <\/div>\r\n                                                <\/div>\r\n                    <\/div>\r\n                                        <div class=\"col-lg-6 col-md-12 research-item\">\r\n                        <div class=\"research-item-inner\" data-aos=\"fade-up\">\r\n                           \r\n                            <div class=\"research-image\"   style=\"background-image: url(https:\/\/savanta.com\/us\/wp-content\/uploads\/2022\/08\/Product-Service-Development-768x600.jpg)\"  >\r\n                                                               <img decoding=\"async\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/2022\/08\/Product-Service-Development-768x600.jpg\"\r\n                                    alt=\"\" \/>\r\n                                                            <\/div>\r\n                       \r\n                                                        <div class=\"research-name\">\r\n                                                                 <h3 class=\"h5\">Concept testing<\/h3>\r\n                                                                                                  <a href=\"\/us\/product-development\/concept-testing\" class=\"btn-simple-arrow\" aria-label=\"Concept testing\"><\/a>\r\n                                                            <\/div>\r\n                                                <\/div>\r\n                    <\/div>\r\n                                        <div class=\"col-lg-6 col-md-12 research-item\">\r\n                        <div class=\"research-item-inner\" data-aos=\"fade-up\">\r\n                           \r\n                            <div class=\"research-image\"   style=\"background-image: url(https:\/\/savanta.com\/us\/wp-content\/uploads\/2022\/08\/Product-Service-Development-768x600.jpg)\"  >\r\n                                                               <img decoding=\"async\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/2022\/08\/Product-Service-Development-768x600.jpg\"\r\n                                    alt=\"\" \/>\r\n                                                            <\/div>\r\n                       \r\n                                                        <div class=\"research-name\">\r\n                                                                 <h3 class=\"h5\">Pack optimisation <\/h3>\r\n                                                                                                  <a href=\"\/us\/product-development\/pack-optimization\" class=\"btn-simple-arrow\" aria-label=\"Pack optimisation \"><\/a>\r\n                                                            <\/div>\r\n                                                <\/div>\r\n                    <\/div>\r\n                                        <div class=\"col-lg-6 col-md-12 research-item\">\r\n                        <div class=\"research-item-inner\" data-aos=\"fade-up\">\r\n                           \r\n                            <div class=\"research-image\"   style=\"background-image: url(https:\/\/savanta.com\/us\/wp-content\/uploads\/2022\/08\/Product-Service-Development-768x600.jpg)\"  >\r\n                                                               <img decoding=\"async\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/2022\/08\/Product-Service-Development-768x600.jpg\"\r\n                                    alt=\"\" \/>\r\n                                                            <\/div>\r\n                       \r\n                                                        <div class=\"research-name\">\r\n                                                                 <h3 class=\"h5\">Product testing <\/h3>\r\n                                                                                                  <a href=\"\/us\/product-development\/product-testing\" class=\"btn-simple-arrow\" aria-label=\"Product testing \"><\/a>\r\n                                                            <\/div>\r\n                                                <\/div>\r\n                    <\/div>\r\n                                        <div class=\"col-lg-6 col-md-12 research-item\">\r\n                        <div class=\"research-item-inner\" data-aos=\"fade-up\">\r\n                           \r\n                            <div class=\"research-image\"   style=\"background-image: url(https:\/\/savanta.com\/us\/wp-content\/uploads\/2022\/08\/Product-Service-Development-768x600.jpg)\"  >\r\n                                                               <img decoding=\"async\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/2022\/08\/Product-Service-Development-768x600.jpg\"\r\n                                    alt=\"\" \/>\r\n                                                            <\/div>\r\n                       \r\n                                                        <div class=\"research-name\">\r\n                                                                 <h3 class=\"h5\">Pricing strategy <\/h3>\r\n                                                                                                  <a href=\"\/us\/product-development\/pricing-strategy\" class=\"btn-simple-arrow\" aria-label=\"Pricing strategy \"><\/a>\r\n                                                            <\/div>\r\n                                                <\/div>\r\n                    <\/div>\r\n                                        <div class=\"col-lg-6 col-md-12 research-item\">\r\n                        <div class=\"research-item-inner\" data-aos=\"fade-up\">\r\n                           \r\n                            <div class=\"research-image\"   style=\"background-image: url(https:\/\/savanta.com\/us\/wp-content\/uploads\/2022\/08\/Product-Service-Development-768x600.jpg)\"  >\r\n                                                               <img decoding=\"async\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/2022\/08\/Product-Service-Development-768x600.jpg\"\r\n                                    alt=\"\" \/>\r\n                                                            <\/div>\r\n                       \r\n                                                        <div class=\"research-name\">\r\n                                                                 <h3 class=\"h5\">Range optimization<\/h3>\r\n                                                                                                  <a href=\"\/us\/product-development\/range-optimization\" class=\"btn-simple-arrow\" aria-label=\"Range optimization\"><\/a>\r\n                                                            <\/div>\r\n                                                <\/div>\r\n                    <\/div>\r\n                                    <\/div>\r\n                        <\/div>\r\n        <\/section>\r\n        \r\n<\/div><\/div><\/div><div id=\"panel-27929-0-0-4\" class=\"so-panel widget widget_get-in-touch-widget\" data-index=\"4\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-get-in-touch-widget so-widget-get-in-touch-widget-default-d75171398898-27929\"\n\t\t\t\n\t\t><section class=\"subscribe-wrap sec-space-90\" id=\"want-to-discover-how-we-can-help-your-brand\">\r\n              <div class=\"container\">\r\n                <div class=\"subscribe-in\"  >\r\n                                      <div class=\"common-content\" data-aos=\"fade-up\"   >\r\n                                               <h2 class=\"h3\">Want to discover how we can help your brand?<\/h2>\r\n                                                                      <\/div>\r\n                                     \r\n                    <a href=\"\/us\/contact-us\/\" class=\"btn btn-black btn-arrow hover-dark\" data-aos=\"fade-up\"    data-aos-delay=\"200\">Contact us<\/a>\r\n                                  <\/div>\r\n            <\/div>\r\n                     <\/section>\r\n<\/div><\/div>           \n         \n        <section class=\"case-study-widget sec-space-90 is-visible\" id=\"case-studies\">\n            <div class=\"container\">\n                            <div class=\"title-wrap\">\n                    <h2 data-aos=\"fade-up\">Case studies<\/h2>\n                                    <\/div>\n              \n                                <div class=\"case-study-slider\"  >\n                    <div class=\"swiper-wrapper\">\n                             <!-- single slide -->\n                         <div class=\"swiper-slide\">\n\n                            <div class=\"single-item\">\n                                <div class=\"item-left\">\n                                    <div class=\"item-wrap\">\n\n                                        <h2 data-swiper-parallax-y=\"-50\" data-swiper-parallax-duration=\"500\"\n                                        data-swiper-parallax-opacity=\"0\"> Fast-food restaurant<strong>Optimising in-store execution<\/strong> <\/h2>\n                                    <p data-swiper-parallax-y=\"-20\" data-swiper-parallax-duration=\"700\"\n                                        data-swiper-parallax-opacity=\"0\"><\/p>\n                                    <a href=\"https:\/\/savanta.com\/us\/case-studies\/fast-food-restaurant\/\" class=\"btn btn-arrow btn-white\" data-swiper-parallax-y=\"-30\"\n                                        data-swiper-parallax-duration=\"1000\" data-swiper-parallax-opacity=\"0\">\n                                        Learn More <\/a>\n                                    <\/div>\n                                <\/div>\n                                                                <div class=\"item-right\">\n                                    <figure data-swiper-parallax-x=\"-150\" data-swiper-parallax-duration=\"1000\">\n                                                                               \n                                        <img decoding=\"async\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/2022\/07\/Fast-food-restaurant-1.0-e1664267247413.png.webp\" alt=\"\" >\n                                    <\/figure>\n\n                                    <div class=\"animate-img\">\n                                    <svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n                                            xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" width=\"180px\"\n                                            height=\"180px\" viewBox=\"0 0 90 90\" xml:space=\"preserve\">\n                                            <circle class=\"circle\" cx=\"45\" cy=\"45\" r=\"36\" fill=\"transparent\"\n                                                stroke=\"black\" stroke-width=\"9\"><\/circle>\n                                            <circle class=\"another-circle\" transform=\"rotate(-90 45 45)\" cx=\"45\" cy=\"45\"\n                                                r=\"36\" fill=\"transparent\" stroke=\"black\" stroke-width=\"9\"><\/circle>\n\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n                           \n                            <\/div>\n                        <\/div>\n                        <!-- single slide -->\n                         <!-- single slide -->\n                         <div class=\"swiper-slide\">\n\n                            <div class=\"single-item\">\n                                <div class=\"item-left\">\n                                    <div class=\"item-wrap\">\n\n                                        <h2 data-swiper-parallax-y=\"-50\" data-swiper-parallax-duration=\"500\"\n                                        data-swiper-parallax-opacity=\"0\"> Soft drinks manufacturer<strong>Delivering a sustainable future<\/strong> <\/h2>\n                                    <p data-swiper-parallax-y=\"-20\" data-swiper-parallax-duration=\"700\"\n                                        data-swiper-parallax-opacity=\"0\"><\/p>\n                                    <a href=\"https:\/\/savanta.com\/us\/case-studies\/soft-drinks-manufacturer\/\" class=\"btn btn-arrow btn-white\" data-swiper-parallax-y=\"-30\"\n                                        data-swiper-parallax-duration=\"1000\" data-swiper-parallax-opacity=\"0\">\n                                        Learn More <\/a>\n                                    <\/div>\n                                <\/div>\n                                                                <div class=\"item-right\">\n                                    <figure data-swiper-parallax-x=\"-150\" data-swiper-parallax-duration=\"1000\">\n                                                                               \n                                        <img decoding=\"async\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/2022\/07\/Soft-Drink-isolated-e1664207727599.png.webp\" alt=\"\" >\n                                    <\/figure>\n\n                                    <div class=\"animate-img\">\n                                    <svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n                                            xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" width=\"180px\"\n                                            height=\"180px\" viewBox=\"0 0 90 90\" xml:space=\"preserve\">\n                                            <circle class=\"circle\" cx=\"45\" cy=\"45\" r=\"36\" fill=\"transparent\"\n                                                stroke=\"black\" stroke-width=\"9\"><\/circle>\n                                            <circle class=\"another-circle\" transform=\"rotate(-90 45 45)\" cx=\"45\" cy=\"45\"\n                                                r=\"36\" fill=\"transparent\" stroke=\"black\" stroke-width=\"9\"><\/circle>\n\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n                           \n                            <\/div>\n                        <\/div>\n                        <!-- single slide -->\n                      \n                    <\/div>\n\n                <\/div>\n                            <div class=\"arrow-custom\">\n                    <div class=\"swiper-button-prev\"><\/div>\n                    <div class=\"swiper-button-next\"><\/div>\n                <\/div>\n            <\/div>\n        <\/section>\n  \n\n                    \n                  <section class=\"feature-report is-rotating\" id=\"reports\">\n            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 40 40\" class=\"loader-progress\">\n            <circle class=\"fill-round\"   fill=\"none\" stroke-linecap=\"round\" cx=\"20\" cy=\"20\" r=\"15.915494309\" \/>\n            <circle class=\"progress\" fill=\"none\" stroke-linecap=\"round\" cx=\"20\" cy=\"20\" r=\"15.915494309\" \/>\n            <\/svg>\n            <div class=\"subheading\" >\n                <span data-aos=\"fade-up\">Featured report<\/span>\n            <\/div>\n            <div class=\"fr-cursor\"><\/div>\n            <div class=\"fr-cursor2\"><\/div> \n            <div class=\"swiper-container feature-report-slider\"  >\n                <div class=\"swiper-wrapper\">\n\n\n                                 <!-- Single item -->\n                    <div class=\"swiper-slide\">\n                      <figure class=\"slide-bgimg\"\n                            style=\"background-image:url(https:\/\/savanta.com\/us\/wp-content\/uploads\/2022\/07\/BV-FMCG-2022-768x768.jpg.webp)\"\n                            data-swiper-parallax-x=\"50%\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1920\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/2022\/07\/BV-FMCG-2022-1920x1920.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" \/>                        <\/figure>\n                                                <div class=\"content\">\n                            <div class=\"h2\" data-swiper-parallax-x=\"-80%\" data-swiper-parallax-opacity=\"0%\">BrandVue\u2019s Most Loved FMCG Brands 2022 <\/div>\n                            <div class=\"caption\" data-swiper-parallax-x=\"-70%\" data-swiper-parallax-opacity=\"50%\">Savanta's latest report reveals the UK\u2019s most loved FMCG brands of 2022 - with performance rankings from across all major categories.\r\n<br \/> \r\n<br \/> \r\nDownload the report below.<\/div>\n                            <a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/report\/brandvues-most-loved-fmcg-brands-2022\/\" class=\"btn btn-white btn-arrow\" data-swiper-parallax-x=\"-280%\"\n                                data-swiper-parallax-opacity=\"20%\">Learn More<\/a>\n                        <\/div>\n                      \n                    <\/div>\n                    <!-- Single item -->\n                                 <!-- Single item -->\n                    <div class=\"swiper-slide\">\n                      <figure class=\"slide-bgimg\"\n                            style=\"background-image:url(https:\/\/savanta.com\/us\/wp-content\/uploads\/2022\/07\/Media_Campaign_Effectiveness-1920x870px-768x768.jpg.webp)\"\n                            data-swiper-parallax-x=\"50%\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"453\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/2022\/07\/Media_Campaign_Effectiveness-1920x870px.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" \/>                        <\/figure>\n                                                <div class=\"content\">\n                            <div class=\"h2\" data-swiper-parallax-x=\"-80%\" data-swiper-parallax-opacity=\"0%\">Media campaign effectiveness <\/div>\n                            <div class=\"caption\" data-swiper-parallax-x=\"-70%\" data-swiper-parallax-opacity=\"50%\">Helping you to maximize the ROI of the marketing mix through creative testing and campaign evaluation.\r\n<br \/> \r\n<br \/>\r\nDownload our free guide below.\r\n<\/div>\n                            <a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/report\/media-campaign-effectiveness\/\" class=\"btn btn-white btn-arrow\" data-swiper-parallax-x=\"-280%\"\n                                data-swiper-parallax-opacity=\"20%\">Learn More<\/a>\n                        <\/div>\n                      \n                    <\/div>\n                    <!-- Single item -->\n                   \n                <\/div>\n                                <!-- If we need navigation buttons -->\n                <div class=\"swiper-button-prev  \"><\/div>\n                <div class=\"swiper-button-next  \"><\/div>\n            <\/div>\n        <\/section>\n   \n              \n    \n    <section class=\"knowledge-centre sec-space-90\" id=\"knowledge-centre\">\n      <div class=\"container\">\n                  <div class=\"title-wrap\">\n            <h2 data-aos=\"fade-up\">Knowledge center<\/h2>\n                          <a href=\"\/us\/knowledge-centre\/\" class=\"btn btn-arrow btn-white\" data-aos=\"fade-up\">View all <\/a>\n                      <\/div>\n        \n        <div class=\"knowledge-centre-inner\">\n          <div class=\"left-col\">\n            <div class=\"kc-cursor\">\n              Explore\n            <\/div>\n                            <!-- Single item -->\n                <article class=\"single-card\">\n                  \n                                        <figure class=\"bg-cover\">\n                      <div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(https:\/\/savanta.com\/us\/wp-content\/uploads\/2022\/08\/Pharma-1920x1238.jpg.webp);\">\n                        <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1238\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/2022\/08\/Pharma-1920x1238.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" \/>                      <\/div>\n                      <div class=\"bg-ani\"><\/div>\n                    <\/figure>\n                                    <div class=\"card-body\">\n                                                              <span class=\"small\">Product &amp; service development <\/span>\n                    \n                    <h3 class=\"h4\"><a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/view\/how-do-pharmaceutical-companies-use-market-research\/\">How do pharmaceutical companies use market research?<\/a>\n                    <\/h3>\n                    <div class=\"meta\">\n                                            <em> 03\/19\/2025 <\/em>                     <\/div>\n                  <\/div>\n                <\/article>\n                <!-- Single item -->\n                      <\/div>\n          <div class=\"right-col\">\n            <div class=\"right-row\">\n              \n                      <!-- Single item -->\n              <article class=\"single-card\">\n                \n                                    <figure class=\"bg-cover\">\n                    <div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(https:\/\/savanta.com\/us\/wp-content\/uploads\/2021\/01\/Digital-Healthcare3-1024x1024.jpg.webp);\">\n                      <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/2021\/01\/Digital-Healthcare3-1024x1024.jpg\" class=\"attachment-big size-big\" alt=\"\" \/>                    <\/div>\n                    <div class=\"bg-ani\"><\/div>\n                  <\/figure>\n                                <div class=\"card-body\">\n                                      <span class=\"small\">Product &amp; service development<\/span>\n                  \n                  <h3 class=\"h5\"><a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/view\/what-is-the-meaning-of-healthcare-market-research\/\">What is the meaning of healthcare market research?<\/a>\n                  <\/h3>\n                  <div class=\"meta\">\n                                        <em> 03\/19\/2025 <\/em>                   <\/div>\n                <\/div>\n              <\/article>\n                      <!-- Single item -->\n              <article class=\"single-card\">\n                \n                                    <figure class=\"bg-cover\">\n                    <div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(https:\/\/savanta.com\/us\/wp-content\/uploads\/2022\/09\/Travel-square.jpg.webp);\">\n                      <img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"768\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/2022\/09\/Travel-square.jpg\" class=\"attachment-big size-big\" alt=\"\" \/>                    <\/div>\n                    <div class=\"bg-ani\"><\/div>\n                  <\/figure>\n                                <div class=\"card-body\">\n                                      <span class=\"small\">Product &amp; service development<\/span>\n                  \n                  <h3 class=\"h5\"><a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/view\/what-is-travel-tourism-industry-market-research\/\">What is travel & tourism industry market research?<\/a>\n                  <\/h3>\n                  <div class=\"meta\">\n                                        <em> 11\/21\/2024 <\/em>  - by <a href=\"https:\/\/savanta.com\/us\/author\/christian-wright\">Christian Wright<\/a>                   <\/div>\n                <\/div>\n              <\/article>\n                      <!-- Single item -->\n              <article class=\"single-card\">\n                \n                                    <figure class=\"bg-cover\">\n                    <div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(https:\/\/savanta.com\/us\/wp-content\/uploads\/2022\/08\/Technology-and-Telecoms-1024x1024.jpg.webp);\">\n                      <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/2022\/08\/Technology-and-Telecoms-1024x1024.jpg\" class=\"attachment-big size-big\" alt=\"\" \/>                    <\/div>\n                    <div class=\"bg-ani\"><\/div>\n                  <\/figure>\n                                <div class=\"card-body\">\n                                      <span class=\"small\">Product &amp; service development<\/span>\n                  \n                  <h3 class=\"h5\"><a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/view\/what-is-technology-market-research\/\">What is technology market research?<\/a>\n                  <\/h3>\n                  <div class=\"meta\">\n                                        <em> 10\/15\/2024 <\/em>  - by <a href=\"https:\/\/savanta.com\/us\/author\/meredith-may-fishering\">Meredith May Fishering<\/a>                   <\/div>\n                <\/div>\n              <\/article>\n                      <!-- Single item -->\n              <article class=\"single-card\">\n                \n                                    <figure class=\"bg-cover\">\n                    <div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(https:\/\/savanta.com\/us\/wp-content\/uploads\/2022\/09\/Transport-1024x1024.jpg.webp);\">\n                      <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/2022\/09\/Transport-1024x1024.jpg\" class=\"attachment-big size-big\" alt=\"\" \/>                    <\/div>\n                    <div class=\"bg-ani\"><\/div>\n                  <\/figure>\n                                <div class=\"card-body\">\n                                      <span class=\"small\">Product &amp; service development<\/span>\n                  \n                  <h3 class=\"h5\"><a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/view\/what-is-transport-market-research\/\">What is transport market research?<\/a>\n                  <\/h3>\n                  <div class=\"meta\">\n                                        <em> 10\/15\/2024 <\/em>  - by <a href=\"https:\/\/savanta.com\/us\/author\/andrew-trudeau\">Andrew Trudeau<\/a>                   <\/div>\n                <\/div>\n              <\/article>\n        \n            <\/div>\n          <\/div>\n        <\/div>\n\n              <\/div>\n    <\/section>\n\n\n  <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Scroll Our approach Benefits Research methods Case studies Reports Our approach Around 80% of new products fail. Why? Because companies don\u2019t apply a rigorous framework of product research to their development and implementation. An innovation product planning and development process is often lengthy, costly, or both. Yet without the necessary rigour and discipline, innovation can also be wasteful \u2013 potentially leading to brand damage, plus disengaged consumers and retail partners. That\u2019s why we\u2019ve developed a five-step research framework towards product optimization, to move products through the stage gate process. It includes: Consumer opportunity scoping and ideation Concept development and range optimisation Product testing Commercial validation with volume forecasting Post-launch performance monitoring We\u2019ve supported leading brands for decades with their product and service development research, to help launch innovations that last and create incremental value. Our product and service development research helps create products based on actionable, true consumer needs and wants. We\u2019ll support you in developing proposition bundles that appeal, while delivering the product promised. This will enable you to sell according to expectations, avoid cannibalization and evaluate the launch. Create outstanding products that deliver ROI and stand the test of time, supported by robust product development market research. Are you ready to innovate? Research benefits Aligning with global manufacturers Our five-step framework is consistent with the stage gate processes employed by consumer packaged goods (CPG) powerhouses. This robust approach will help you develop and launch successful innovations to build category growth. Growing product and category performance If you&#8217;re going to meet consumer needs, you must grow your product and improve category performance. We work with manufacturers and retailers to build relationships and deliver winning solutions. Applying a global and local lens to innovation For innovation to fly, you need a global and local lens to bring a true perspective to each project. Luckily, we&#8217;ve got the worldwide experience you need. Mastering and leveraging purchase dynamics What should you do next? Our insight and implication-led reporting provides the data you need to answer this question. We understand innovation processes \u2013 from ideation to market launch \u2013 and our experience spans categories and markets. Research methods Ideation &amp; concept development Concept testing Pack optimisation Product testing Pricing strategy Range optimization Want to discover how we can help your brand? Contact us Case studies Fast-food restaurantOptimising in-store execution Learn More Soft drinks manufacturerDelivering a sustainable future Learn More Featured report BrandVue\u2019s Most Loved FMCG Brands 2022 Savanta&#8217;s latest report reveals the UK\u2019s most loved FMCG brands of 2022 &#8211; with performance rankings from across all major categories. Download the report below. Learn More Media campaign effectiveness Helping you to maximize the ROI of the marketing mix through creative testing and campaign evaluation. Download our free guide below. Learn More Knowledge center View all Explore Product &amp; service development How do pharmaceutical companies use market research? 03\/19\/2025 Product &amp; service development What is the meaning of healthcare market research? 03\/19\/2025 Product &amp; service development What is travel &#038; tourism industry market research? 11\/21\/2024 &#8211; by Christian Wright Product &amp; service development What is technology market research? 10\/15\/2024 &#8211; by Meredith May Fishering Product &amp; service development What is transport market research? 10\/15\/2024 &#8211; by Andrew Trudeau<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":22805,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-27929","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/pages\/27929","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/comments?post=27929"}],"version-history":[{"count":0,"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/pages\/27929\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/pages\/22805"}],"wp:attachment":[{"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/media?parent=27929"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}