{"id":27022,"date":"2022-07-28T07:16:46","date_gmt":"2022-07-28T07:16:46","guid":{"rendered":"https:\/\/savanta.com\/copy-of-advanced-programming\/"},"modified":"2022-10-31T18:25:56","modified_gmt":"2022-10-31T18:25:56","slug":"advanced-analytics","status":"publish","type":"page","link":"https:\/\/savanta.com\/us\/data-collection-analytics\/analysis-visualization\/advanced-analytics\/","title":{"rendered":"Advanced analytics &amp; data science"},"content":{"rendered":"<div id=\"pl-27022\"  class=\"panel-layout\" ><div id=\"pg-27022-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-27022-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-27022-0-0-0\" class=\"so-panel widget widget_one-page-navigation-widget panel-first-child\" data-index=\"0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-one-page-navigation-widget so-widget-one-page-navigation-widget-default-d75171398898-27022\"\n\t\t\t\n\t\t>\r\n  <div class=\"wrapper-vid-img  sec-space-bottom\">\r\n                    <div class=\"banner-video-img \">\r\n            \r\n            <figure class=\"bg-cover\">\r\n                <div class=\"bg slide-image-up slide-image-up-half\"\r\n                    style=\"background-image: url(https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/09\/Advanced-analytics-1.jpg.webp);\">\r\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1094\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/09\/Advanced-analytics-1.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" srcset=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/09\/Advanced-analytics-1.jpg 1920w, https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/09\/Advanced-analytics-1-300x171.jpg 300w, https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/09\/Advanced-analytics-1-1024x583.jpg 1024w, https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/09\/Advanced-analytics-1-768x438.jpg 768w, https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/09\/Advanced-analytics-1-1536x875.jpg 1536w, https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/09\/Advanced-analytics-1-1568x893.jpg 1568w, https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/09\/Advanced-analytics-1-1440x820.jpg 1440w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>                <\/div>\r\n                <div class=\"bg-ani\"><\/div>\r\n            <\/figure>\r\n             <button class=\"button-down-arrow\" >\r\n                <span class=\"txt-down\">Scroll<\/span>\r\n                <span class=\"txt-arrow\"><\/span>\r\n            <\/button>\r\n        <\/div>\r\n                \r\n           \r\n               <div class=\"cb-nav-bar-wrap\">\r\n        <nav class=\"cb-nav-bar\">\r\n            <div class=\"container\">\r\n                <ul>\r\n                                            \r\n\r\n                    <li class=\"active \" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#our-approach\">Our approach<\/a>\r\n                        \r\n                    <\/li>\r\n                                             \r\n\r\n                    <li class=\"\" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#analytical-techniques\">Analytical techniques<\/a>\r\n                        \r\n                    <\/li>\r\n                                             \r\n\r\n                    <li class=\"\" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#research-methods\">Research methods<\/a>\r\n                        \r\n                    <\/li>\r\n                                         \r\n                <\/ul>\r\n            <\/div>\r\n        <\/nav>\r\n        <\/div>\r\n    \r\n \r\n    <\/div>\r\n<\/div><\/div><div id=\"panel-27022-0-0-1\" class=\"so-panel widget widget_overview-second-widget\" data-index=\"1\" ><div id=\"our-approach\" class=\"panel-widget-style panel-widget-style-for-27022-0-0-1\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-overview-second-widget so-widget-overview-second-widget-default-d75171398898-27022\"\n\t\t\t\n\t\t>   <section class=\"make-better-wrap make-better-wrap-inner-page  sec-space-90 space-col\">\n            <div class=\"container\">\n\n                <div class=\"row\">\n                    <div class=\"col-lg-4\">\n                        <h2 data-aos=\"fade-up\"  >Our approach<\/h2>\n                    <\/div>\n                    <div class=\"col-lg-7 offset-lg-1\">\n                        <div class=\"common-content\" data-aos=\"fade-up\">\n                           <p>We can give you the what, the how and the why. From sample and weighting, to data processing, to statistics, to management consulting and scripting, and everything in between. Our broad approach enables us to provide a well-rounded view to help you make better decisions.<\/p>\n<p>By bringing clarity to research findings, we add real value; covering the full spectrum of data management. Combining data sets from various internal and external sources, we create predictive models using R, Python and other software to better signal trends and their implications. Our range of analytical tools and technologies provide a full array of data outputs and complex analysis.<\/p>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/section>\n<\/div><\/div><\/div><div id=\"panel-27022-0-0-2\" class=\"so-panel widget widget_research-benefits-widget\" data-index=\"2\" ><div id=\"analytical-techniques\" class=\"panel-widget-style panel-widget-style-for-27022-0-0-2\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-research-benefits-widget so-widget-research-benefits-widget-default-d75171398898-27022\"\n\t\t\t\n\t\t><section class=\"research-benefits sec-space-90\">\r\n\t<div class=\"container\">\r\n\t\t<div class=\"row heading-row\">\r\n\t\t\t<div class=\"col-lg-6\">\r\n\t\t\t\t<h2 data-aos=\"fade-up\">Analytical techniques<\/h2>\r\n\t\t\t\t<p data-aos=\"fade-up\">Our in-house capabilities enable us to offer a broad range of techniques and benefits<\/p>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t<div class=\"row benefits-row\">\r\n\t\t                \t\t\t<div class=\"col-lg-4 benefit-item\" data-aos=\"fade-up\">\r\n\t\t\t\t<div class=\"benefit-icon\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"\" alt=\"\" \/>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<h3 class=\"h5\">Behavioural economics<\/h3>\r\n\t\t\t    \t\t\t    \t\t\t\t<p><p>Implicit bias testing and implicit preference testing will help you test emotional associations with a brand or concept to uncover potentially unknown biases.<\/p>\n<\/p>\r\n\t\t\t                       \t\t\t<\/div>\r\n\t\t   \t\t\t<div class=\"col-lg-4 benefit-item\" data-aos=\"fade-up\">\r\n\t\t\t\t<div class=\"benefit-icon\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"\" alt=\"\" \/>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<h3 class=\"h5\">Conjoint<\/h3>\r\n\t\t\t    \t\t\t    \t\t\t\t<p><p>Choice-based conjoint is a powerful tool to understand how consumer\u2019s choices are affected by product features and pricing.<\/p>\n<\/p>\r\n\t\t\t                       \t\t\t<\/div>\r\n\t\t   \t\t\t<div class=\"col-lg-4 benefit-item\" data-aos=\"fade-up\">\r\n\t\t\t\t<div class=\"benefit-icon\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"\" alt=\"\" \/>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<h3 class=\"h5\">Correspondence mapping<\/h3>\r\n\t\t\t    \t\t\t    \t\t\t\t<p><p>Need to show how closely brands and variables are related to each other? By providing a visual representation of brand territory, we help you visualize relationships between groups, objects, individuals, and variables.<\/p>\n<\/p>\r\n\t\t\t                       \t\t\t<\/div>\r\n\t\t   \t\t\t<div class=\"col-lg-4 benefit-item\" data-aos=\"fade-up\">\r\n\t\t\t\t<div class=\"benefit-icon\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"\" alt=\"\" \/>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<h3 class=\"h5\">Expectancy analysis<\/h3>\r\n\t\t\t    \t\t\t    \t\t\t\t<p><p>Create a level playing field by identifying where your brand under or over performs against competitors.<\/p>\n<\/p>\r\n\t\t\t                       \t\t\t<\/div>\r\n\t\t   \t\t\t<div class=\"col-lg-4 benefit-item\" data-aos=\"fade-up\">\r\n\t\t\t\t<div class=\"benefit-icon\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"\" alt=\"\" \/>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<h3 class=\"h5\">Forecasting<\/h3>\r\n\t\t\t    \t\t\t    \t\t\t\t<p><p>Forecast your sales volume in turbulent or opaque markets, facilitating your sales planning, resource allocation and purchase decision-making.<\/p>\n<\/p>\r\n\t\t\t                       \t\t\t<\/div>\r\n\t\t   \t\t\t<div class=\"col-lg-4 benefit-item\" data-aos=\"fade-up\">\r\n\t\t\t\t<div class=\"benefit-icon\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"\" alt=\"\" \/>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<h3 class=\"h5\">Key Driver analysis<\/h3>\r\n\t\t\t    \t\t\t    \t\t\t\t<p><p>Using a wide range of regression analyses, measure and understand the underlying reasons that drive KPIs, to improve processes and maximize performance.<\/p>\n<\/p>\r\n\t\t\t                       \t\t\t<\/div>\r\n\t\t   \t\t\t<div class=\"col-lg-4 benefit-item\" data-aos=\"fade-up\">\r\n\t\t\t\t<div class=\"benefit-icon\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"\" alt=\"\" \/>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<h3 class=\"h5\">Market modeling<\/h3>\r\n\t\t\t    \t\t\t    \t\t\t\t<p><p>Analyze key drivers for sales and market share performance. Model pricing scenarios. Estimate the size of adjacent industries and new opportunities.<\/p>\n<\/p>\r\n\t\t\t                       \t\t\t<\/div>\r\n\t\t   \t\t\t<div class=\"col-lg-4 benefit-item\" data-aos=\"fade-up\">\r\n\t\t\t\t<div class=\"benefit-icon\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"\" alt=\"\" \/>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<h3 class=\"h5\">Max-diff trade off<\/h3>\r\n\t\t\t    \t\t\t    \t\t\t\t<p><p>Choice modeling, opportunity sizing, cannibalization, and strategic game theory. Identify preference\/importance scores for multiple items from brand preferences and product features to advertizing claims.<\/p>\n<\/p>\r\n\t\t\t                       \t\t\t<\/div>\r\n\t\t   \t\t\t<div class=\"col-lg-4 benefit-item\" data-aos=\"fade-up\">\r\n\t\t\t\t<div class=\"benefit-icon\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"\" alt=\"\" \/>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<h3 class=\"h5\">Pricing analysis<\/h3>\r\n\t\t\t    \t\t\t    \t\t\t\t<p><p>Quantify and understand price elasticity and price optimization to determine the optimum combination of customer perceived value and price. Complement with views on competitive and substitute pricing models and positions.<\/p>\n<\/p>\r\n\t\t\t                       \t\t\t<\/div>\r\n\t\t   \t\t\t<div class=\"col-lg-4 benefit-item\" data-aos=\"fade-up\">\r\n\t\t\t\t<div class=\"benefit-icon\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"\" alt=\"\" \/>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<h3 class=\"h5\">Purchase decision making<\/h3>\r\n\t\t\t    \t\t\t    \t\t\t\t<p><p>Map and prioritize decision makers, influencers and purchase drivers in complex purchase funnels. Enable sales teams to target the right stakeholders with the right messages and propositions.<\/p>\n<\/p>\r\n\t\t\t                       \t\t\t<\/div>\r\n\t\t   \t\t\t<div class=\"col-lg-4 benefit-item\" data-aos=\"fade-up\">\r\n\t\t\t\t<div class=\"benefit-icon\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"\" alt=\"\" \/>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<h3 class=\"h5\">Range Optimisation (TURF)<\/h3>\r\n\t\t\t    \t\t\t    \t\t\t\t<p><p>Assess which combination of products or services will enable you to optimize appeal amongst customers.<\/p>\n<\/p>\r\n\t\t\t                       \t\t\t<\/div>\r\n\t\t   \t\t\t<div class=\"col-lg-4 benefit-item\" data-aos=\"fade-up\">\r\n\t\t\t\t<div class=\"benefit-icon\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"\" alt=\"\" \/>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<h3 class=\"h5\">Retention\/churn<\/h3>\r\n\t\t\t    \t\t\t    \t\t\t\t<p><p>Improve customer value in service-based industries (telecoms, insurance, banking and non-banking financial institutions).<\/p>\n<\/p>\r\n\t\t\t                       \t\t\t<\/div>\r\n\t\t   \t\t\t<div class=\"col-lg-4 benefit-item\" data-aos=\"fade-up\">\r\n\t\t\t\t<div class=\"benefit-icon\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"\" alt=\"\" \/>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<h3 class=\"h5\">Segmentation<\/h3>\r\n\t\t\t    \t\t\t    \t\t\t\t<p><p>Improve sales processes and customer satisfaction by better understanding customer groups and corresponding differences in customer needs.<\/p>\n<\/p>\r\n\t\t\t                       \t\t\t<\/div>\r\n\t\t   \t\t<\/div>\r\n\t<\/div>\r\n<\/section>\r\n        \r\n<\/div><\/div><\/div><div id=\"panel-27022-0-0-3\" class=\"so-panel widget widget_research-methods-widget\" data-index=\"3\" ><div id=\"research-methods\" class=\"panel-widget-style panel-widget-style-for-27022-0-0-3\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-research-methods-widget so-widget-research-methods-widget-default-d75171398898-27022\"\n\t\t\t\n\t\t>\t<section class=\"research-methods sec-space-90\">\r\n            <div class=\"container\">\r\n                      <div class=\"row heading-row\">\r\n                                        <div class=\"col-lg-6 col-md-9 col-sm-9\">\r\n                        <h2 data-aos=\"fade-up\">Research methods<\/h2>\r\n                    <\/div>\r\n                                                 <\/div>\r\n                            <div class=\"row research-item-row\">\r\n\t\t\t\t \r\n                                    <div class=\"col-lg-6 col-md-12 research-item\">\r\n                        <div class=\"research-item-inner\" data-aos=\"fade-up\">\r\n                           \r\n                            <div class=\"research-image\"   style=\"background-image: url(https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/08\/Data-Collection-Analysis-1-768x768.jpg)\"  >\r\n                                                               <img decoding=\"async\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/08\/Data-Collection-Analysis-1-768x768.jpg\"\r\n                                    alt=\"\" \/>\r\n                                                            <\/div>\r\n                       \r\n                                                        <div class=\"research-name\">\r\n                                                                 <h3 class=\"h5\">Data collection <\/h3>\r\n                                                                                                  <a href=\"\/us\/data-collection-analytics\/data-collection\/\" class=\"btn-simple-arrow\" aria-label=\"Data collection \"><\/a>\r\n                                                            <\/div>\r\n                                                <\/div>\r\n                    <\/div>\r\n                                        <div class=\"col-lg-6 col-md-12 research-item\">\r\n                        <div class=\"research-item-inner\" data-aos=\"fade-up\">\r\n                           \r\n                            <div class=\"research-image\"   style=\"background-image: url(https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/09\/Data-analysios-and-visualisation-1-1-768x768.jpg)\"  >\r\n                                                               <img decoding=\"async\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/09\/Data-analysios-and-visualisation-1-1-768x768.jpg\"\r\n                                    alt=\"\" \/>\r\n                                                            <\/div>\r\n                       \r\n                                                        <div class=\"research-name\">\r\n                                                                 <h3 class=\"h5\">Dashboards &amp; data visualization <\/h3>\r\n                                                                                                  <a href=\"\/us\/data-collection-analytics\/analysis-visualization\/dashboards\/\" class=\"btn-simple-arrow\" aria-label=\"Dashboards &amp; data visualization \"><\/a>\r\n                                                            <\/div>\r\n                                                <\/div>\r\n                    <\/div>\r\n                                        <div class=\"col-lg-6 col-md-12 research-item\">\r\n                        <div class=\"research-item-inner\" data-aos=\"fade-up\">\r\n                           \r\n                            <div class=\"research-image\"   style=\"background-image: url(https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/09\/Technology-1-768x768.jpg)\"  >\r\n                                                               <img decoding=\"async\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/09\/Technology-1-768x768.jpg\"\r\n                                    alt=\"\" \/>\r\n                                                            <\/div>\r\n                       \r\n                                                        <div class=\"research-name\">\r\n                                                                 <h3 class=\"h5\">Technology<\/h3>\r\n                                                                                                  <a href=\"\/us\/services-capabilities\/technology\" class=\"btn-simple-arrow\" aria-label=\"Technology\"><\/a>\r\n                                                            <\/div>\r\n                                                <\/div>\r\n                    <\/div>\r\n                                        <div class=\"col-lg-6 col-md-12 research-item\">\r\n                        <div class=\"research-item-inner\" data-aos=\"fade-up\">\r\n                           \r\n                            <div class=\"research-image\"   style=\"background-image: url(https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/09\/Client-sample-surveys-1-1-768x768.jpg)\"  >\r\n                                                               <img decoding=\"async\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/09\/Client-sample-surveys-1-1-768x768.jpg\"\r\n                                    alt=\"\" \/>\r\n                                                            <\/div>\r\n                       \r\n                                                        <div class=\"research-name\">\r\n                                                                 <h3 class=\"h5\">Survey design<\/h3>\r\n                                                                                                  <a href=\"\/us\/data-collection-analytics\/survey-design\/\" class=\"btn-simple-arrow\" aria-label=\"Survey design\"><\/a>\r\n                                                            <\/div>\r\n                                       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-->\n                      <\/div>\n          <div class=\"right-col\">\n            <div class=\"right-row\">\n              \n                      <!-- Single item -->\n              <article class=\"single-card\">\n                \n                                    <figure class=\"bg-cover\">\n                    <div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(.webp);\">\n                                          <\/div>\n                    <div class=\"bg-ani\"><\/div>\n                  <\/figure>\n                                <div class=\"card-body\">\n                                      <span class=\"small\">Data collection &amp; analysis<\/span>\n                  \n                  <h3 class=\"h5\"><a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/view\/patriotism-and-practicality-4th-july-2025\/\">Patriotism and practicality<\/a>\n                  <\/h3>\n                  <div class=\"meta\">\n                                        <em> 07\/01\/2025 <\/em>  - by <a href=\"https:\/\/savanta.com\/us\/author\/mahima-yadav\">Mahima Yadav<\/a>                   <\/div>\n                <\/div>\n              <\/article>\n                      <!-- Single item -->\n              <article class=\"single-card\">\n                \n                                    <figure class=\"bg-cover\">\n                    <div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(.webp);\">\n                                          <\/div>\n                    <div class=\"bg-ani\"><\/div>\n                  <\/figure>\n                                <div class=\"card-body\">\n                                      <span class=\"small\">Data collection &amp; analysis<\/span>\n                  \n                  <h3 class=\"h5\"><a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/view\/memorial-days-meaning\/\">Americans sound off on Memorial Day\u2019s meaning<\/a>\n                  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the why. From sample and weighting, to data processing, to statistics, to management consulting and scripting, and everything in between. Our broad approach enables us to provide a well-rounded view to help you make better decisions. By bringing clarity to research findings, we add real value; covering the full spectrum of data management. Combining data sets from various internal and external sources, we create predictive models using R, Python and other software to better signal trends and their implications. Our range of analytical tools and technologies provide a full array of data outputs and complex analysis. Analytical techniques Our in-house capabilities enable us to offer a broad range of techniques and benefits Behavioural economics Implicit bias testing and implicit preference testing will help you test emotional associations with a brand or concept to uncover potentially unknown biases. Conjoint Choice-based conjoint is a powerful tool to understand how consumer\u2019s choices are affected by product features and pricing. Correspondence mapping Need to show how closely brands and variables are related to each other? By providing a visual representation of brand territory, we help you visualize relationships between groups, objects, individuals, and variables. Expectancy analysis Create a level playing field by identifying where your brand under or over performs against competitors. Forecasting Forecast your sales volume in turbulent or opaque markets, facilitating your sales planning, resource allocation and purchase decision-making. Key Driver analysis Using a wide range of regression analyses, measure and understand the underlying reasons that drive KPIs, to improve processes and maximize performance. Market modeling Analyze key drivers for sales and market share performance. Model pricing scenarios. Estimate the size of adjacent industries and new opportunities. Max-diff trade off Choice modeling, opportunity sizing, cannibalization, and strategic game theory. Identify preference\/importance scores for multiple items from brand preferences and product features to advertizing claims. Pricing analysis Quantify and understand price elasticity and price optimization to determine the optimum combination of customer perceived value and price. Complement with views on competitive and substitute pricing models and positions. Purchase decision making Map and prioritize decision makers, influencers and purchase drivers in complex purchase funnels. Enable sales teams to target the right stakeholders with the right messages and propositions. Range Optimisation (TURF) Assess which combination of products or services will enable you to optimize appeal amongst customers. Retention\/churn Improve customer value in service-based industries (telecoms, insurance, banking and non-banking financial institutions). Segmentation Improve sales processes and customer satisfaction by better understanding customer groups and corresponding differences in customer needs. Research methods Data collection Dashboards &amp; data visualization Technology Survey design Want to discover how we can help your brand? Contact us Knowledge center View all Explore Data collection &amp; analysis Tariffs and tight wallets 07\/21\/2025 &#8211; by Jeongeun (Jennifer) Kim Data collection &amp; analysis Patriotism and practicality 07\/01\/2025 &#8211; by Mahima Yadav Data collection &amp; analysis Americans sound off on Memorial Day\u2019s meaning 05\/19\/2025 &#8211; by Mahima Yadav Data collection &amp; analysis How do pharmaceutical companies use market research? 03\/19\/2025 Data collection &amp; analysis YourVue: Nurturing the next generation for market research 03\/05\/2025 &#8211; by Shaun Austin<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":26975,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-27022","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/pages\/27022","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/comments?post=27022"}],"version-history":[{"count":0,"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/pages\/27022\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/pages\/26975"}],"wp:attachment":[{"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/media?parent=27022"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}