{"id":26488,"date":"2022-07-26T13:21:38","date_gmt":"2022-07-26T13:21:38","guid":{"rendered":"https:\/\/savanta.com\/copy-of-consumer-brands-3\/"},"modified":"2023-04-04T10:25:04","modified_gmt":"2023-04-04T10:25:04","slug":"b2b-brands","status":"publish","type":"page","link":"https:\/\/savanta.com\/us\/b2b-brands\/","title":{"rendered":"How we help: B2B Brands"},"content":{"rendered":"<div id=\"pl-26488\"  class=\"panel-layout\" ><div id=\"pg-26488-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-26488-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-26488-0-0-0\" class=\"so-panel widget widget_one-page-navigation-widget panel-first-child\" data-index=\"0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-one-page-navigation-widget so-widget-one-page-navigation-widget-default-d75171398898-26488\"\n\t\t\t\n\t\t>\r\n  <div class=\"wrapper-vid-img  sec-space-bottom\">\r\n                    <div class=\"banner-video-img \">\r\n            \r\n            <figure class=\"bg-cover\">\r\n                <div class=\"bg slide-image-up slide-image-up-half\"\r\n                    style=\"background-image: url(https:\/\/savanta.com\/us\/wp-content\/uploads\/2022\/09\/B2b-1920x1183.jpg.webp);\">\r\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1183\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/2022\/09\/B2b-1920x1183.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" \/>                <\/div>\r\n                <div class=\"bg-ani\"><\/div>\r\n            <\/figure>\r\n             <button class=\"button-down-arrow\" >\r\n                <span class=\"txt-down\">Scroll<\/span>\r\n                <span class=\"txt-arrow\"><\/span>\r\n            <\/button>\r\n        <\/div>\r\n                \r\n           \r\n               <div class=\"cb-nav-bar-wrap\">\r\n        <nav class=\"cb-nav-bar\">\r\n            <div class=\"container\">\r\n                <ul>\r\n                                            \r\n\r\n                    <li class=\"active \" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#our-approach\">Our approach<\/a>\r\n                        \r\n                    <\/li>\r\n                                             \r\n\r\n                    <li class=\"\" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#services\">Services<\/a>\r\n                        \r\n                    <\/li>\r\n                                             \r\n\r\n                    <li class=\"\" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#audience-expertise\">Audience expertise<\/a>\r\n                        \r\n                    <\/li>\r\n                                             \r\n\r\n                    <li class=\"\" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#case-studies\">Case studies<\/a>\r\n                        \r\n                    <\/li>\r\n                                             \r\n\r\n                    <li class=\"\" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#reports\">Reports<\/a>\r\n                        \r\n                    <\/li>\r\n                                         \r\n                <\/ul>\r\n            <\/div>\r\n        <\/nav>\r\n        <\/div>\r\n    \r\n \r\n    <\/div>\r\n<\/div><\/div><div id=\"panel-26488-0-0-1\" class=\"so-panel widget widget_overview-second-widget\" data-index=\"1\" ><div id=\"our-approach\" class=\"panel-widget-style panel-widget-style-for-26488-0-0-1\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-overview-second-widget so-widget-overview-second-widget-default-d75171398898-26488\"\n\t\t\t\n\t\t>   <section class=\"make-better-wrap make-better-wrap-inner-page  sec-space-90 space-col\">\n            <div class=\"container\">\n\n                <div class=\"row\">\n                    <div class=\"col-lg-4\">\n                        <h2 data-aos=\"fade-up\"  >Our approach<\/h2>\n                    <\/div>\n                    <div class=\"col-lg-7 offset-lg-1\">\n                        <div class=\"common-content\" data-aos=\"fade-up\">\n                           <p>Decision makers don\u2019t compile a list of providers, conduct extensive evaluations, and then select the one they deem will generate the best ROI. They are just as irrational, emotional and impulsive as any other human!<\/p>\n<p>Business to business market research opens the door to creating products, services and campaigns that truly propel growth.<\/p>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/section>\n<\/div><\/div><\/div><div id=\"panel-26488-0-0-2\" class=\"so-panel widget widget_consumer-services-widget\" data-index=\"2\" ><div id=\"services\" class=\"panel-widget-style panel-widget-style-for-26488-0-0-2\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-consumer-services-widget so-widget-consumer-services-widget-default-d75171398898-26488\"\n\t\t\t\n\t\t>     \r\n<div class=\"tabs-cb sec-space-90\" id=\"services-offered\">\r\n            <div class=\"container \">\r\n               \r\n                <div class=\"dflex\">\r\n                    <!-- Posts top \/\/-->\r\n                    <ul class=\"tabs-left\" role=\"tablist\" data-aos=\"fade-up\">\r\n                                                <li class=\"tab-b408827b-ff04-4c40-a424-60ef8e3996800 active \" rel=\"tab-b408827b-ff04-4c40-a424-60ef8e3996800\" tabindex=\"0\">Enhance your branding <\/li>\r\n                                            <li class=\"tab-b408827b-ff04-4c40-a424-60ef8e3996801 \" rel=\"tab-b408827b-ff04-4c40-a424-60ef8e3996801\" tabindex=\"0\">Optimize marketing communications<\/li>\r\n                                            <li class=\"tab-b408827b-ff04-4c40-a424-60ef8e3996802 \" rel=\"tab-b408827b-ff04-4c40-a424-60ef8e3996802\" tabindex=\"0\">Understand your target market<\/li>\r\n                                            <li class=\"tab-b408827b-ff04-4c40-a424-60ef8e3996803 \" rel=\"tab-b408827b-ff04-4c40-a424-60ef8e3996803\" tabindex=\"0\">Develop compelling products and services<\/li>\r\n                                            <li class=\"tab-b408827b-ff04-4c40-a424-60ef8e3996804 \" rel=\"tab-b408827b-ff04-4c40-a424-60ef8e3996804\" tabindex=\"0\">Enhance experiences<\/li>\r\n                                           \r\n                    <\/ul>\r\n                    <div class=\"tab-container\">\r\n                                                <button class=\"d_active  accordion-btn\" role=\"button\" aria-expanded=\"true\" rel=\"tab-b408827b-ff04-4c40-a424-60ef8e3996800\">Enhance your branding <\/button>\r\n                        <div class=\"tab_content tab-b408827b-ff04-4c40-a424-60ef8e3996800\" data-aos=\"fade-up\"    >\r\n                            <p>Where is your brand now and where do you want to take it? We help you align internal and external perceptions. Attractive, achievable and ownable. It\u2019s where you want your brand to be. Track progress, optimize initiatives, build business cases, and course correct.<\/p>\n                                <div class=\"accordion-section-cst\">\r\n                                    <!-- single items  -->\r\n\r\n                                                                       \r\n                                    <div class=\"single-acco\">\r\n                                        \r\n                                        <button class=\"btn-acco\" role=\"button\">Brand positioning<\/button>\r\n                                        \r\n                                        <div class=\"accodion-body\">\r\n                                           <p>If you\u2019re looking to build and maintain a strong brand, you need to identify your optimal brand positioning. A position that\u2019s compelling, differentiated and credible. Through our B2B market research, we offer comprehensive assessment of the market and existing brand equity. Track brand performance over time to monitor shifting brand perceptions and evolve your strategy. Uncover how your brand is currently perceived. Close the gap between your ideal brand positioning and your current reality.<\/p>\n                                        <\/div>\r\n                                    <\/div>\r\n\r\n                                   \r\n                                    <div class=\"single-acco\">\r\n                                        \r\n                                        <button class=\"btn-acco\" role=\"button\">Brand portfolio management<\/button>\r\n                                        \r\n                                        <div class=\"accodion-body\">\r\n                                           <p>Managing a portfolio of brands? With differing levels of awareness and perceptions, this can be challenging. Uncover and quantify how each of your brands are performing with our robust advice on the best way to maximize brand value.<\/p>\n                                        <\/div>\r\n                                    <\/div>\r\n\r\n                                   \r\n                                    <div class=\"single-acco\">\r\n                                        \r\n                                        <button class=\"btn-acco\" role=\"button\">Brand health<\/button>\r\n                                        \r\n                                        <div class=\"accodion-body\">\r\n                                           <p>A strong brand = growth and loyalty. Is your brand thriving or burning out? We help quantify every aspect of your brand\u2019s health \u2013 from awareness and consideration to performance and uniqueness in the market. Find out how your brand is perceived versus the competition with robust B2B research.<\/p>\n                                        <\/div>\r\n                                    <\/div>\r\n\r\n                                   \r\n                                    <div class=\"single-acco\">\r\n                                        \r\n                                        <button class=\"btn-acco\" role=\"button\">Brand tracking<\/button>\r\n                                        \r\n                                        <div class=\"accodion-body\">\r\n                                           <p>To stay one step ahead, it\u2019s vital to measure and monitor marketing strategy effectiveness and whether shifting brand perceptions align to long-term goals. It\u2019s all about improving targeting and cut-through. Brand tracking allows you to benchmark your brand\u2019s strength in a competitive context and set targets for brand growth.<\/p>\n                                        <\/div>\r\n                                    <\/div>\r\n\r\n                                                                      <!-- single items  -->\r\n                                   \r\n    \r\n                                <\/div>\r\n                        <\/div>\r\n                        <!-- #tab1 -->\r\n                                              <button class=\" accordion-btn\" role=\"button\"  rel=\"tab-b408827b-ff04-4c40-a424-60ef8e3996801\">Optimize marketing communications<\/button>\r\n                        <div class=\"tab_content tab-b408827b-ff04-4c40-a424-60ef8e3996801\" data-aos=\"fade-up\" >\r\n                            <p>Are you relevant to your audiences? Do your messages resonate? We can develop, test and optimize marketing communications to capture attention within your target market.<\/p>\n                                <div class=\"accordion-section-cst\">\r\n                                    <!-- single items  -->\r\n\r\n                                                                       \r\n                                    <div class=\"single-acco\">\r\n                                        \r\n                                        <button class=\"btn-acco\" role=\"button\">Thought leadership<\/button>\r\n                                        \r\n                                        <div class=\"accodion-body\">\r\n                                           <p>Craft compelling thought leadership material that prompts deep thinking by following Savanta\u2019s Seven Rs. We can help you develop compelling, engaging and channel-ready content, powered by strong research, evidence and storytelling.<\/p>\n                                        <\/div>\r\n                                    <\/div>\r\n\r\n                                   \r\n                                    <div class=\"single-acco\">\r\n                                        \r\n                                        <button class=\"btn-acco\" role=\"button\">Creative testing<\/button>\r\n                                        \r\n                                        <div class=\"accodion-body\">\r\n                                           <p>Test the exposure and attention given to your creative, as well as the appeal, understanding and credibility of your materials. Pre- and post-launch testing will identify you\u2019re the impact of your creative concepts.<\/p>\n                                        <\/div>\r\n                                    <\/div>\r\n\r\n                                   \r\n                                    <div class=\"single-acco\">\r\n                                        \r\n                                        <button class=\"btn-acco\" role=\"button\">Message and campaign development <\/button>\r\n                                        \r\n                                        <div class=\"accodion-body\">\r\n                                           <p>Identify the optimum marketing channels and messages for your products and service, from generating concepts through to prioritization and refinement of creative routes.<\/p>\n                                        <\/div>\r\n                                    <\/div>\r\n\r\n                                   \r\n                                    <div class=\"single-acco\">\r\n                                        \r\n                                        <button class=\"btn-acco\" role=\"button\">Campaign evaluation<\/button>\r\n                                        \r\n                                        <div class=\"accodion-body\">\r\n                                           <p>Measuring the impact of campaigns not only helps you understand how your campaigns are performing, but it also drives refinement and proves ongoing return on investment.<\/p>\n                                        <\/div>\r\n                                    <\/div>\r\n\r\n                                                                      <!-- single items  -->\r\n                                   \r\n    \r\n                                <\/div>\r\n                        <\/div>\r\n                        <!-- #tab1 -->\r\n                                              <button class=\" accordion-btn\" role=\"button\"  rel=\"tab-b408827b-ff04-4c40-a424-60ef8e3996802\">Understand your target market<\/button>\r\n                        <div class=\"tab_content tab-b408827b-ff04-4c40-a424-60ef8e3996802\" data-aos=\"fade-up\" >\r\n                            <p>Map-out how and why businesses buy solutions. What triggers the need? Who\u2019s involved? What matters to them? Where do they look? And who do they trust?<\/p>\n                                <div class=\"accordion-section-cst\">\r\n                                    <!-- single items  -->\r\n\r\n                                                                       \r\n                                    <div class=\"single-acco\">\r\n                                        \r\n                                        <button class=\"btn-acco\" role=\"button\">Market sizing and trends<\/button>\r\n                                        \r\n                                        <div class=\"accodion-body\">\r\n                                           <p>What is the profile of your key buyers? The size of the market? Key segments? Growth patterns? We can define all this \u2013 and calculate your market share relative to competitors. It\u2019s time to harness the biggest opportunities in the market.<\/p>\n                                        <\/div>\r\n                                    <\/div>\r\n\r\n                                   \r\n                                    <div class=\"single-acco\">\r\n                                        \r\n                                        <button class=\"btn-acco\" role=\"button\">Audience and market segmentation<\/button>\r\n                                        \r\n                                        <div class=\"accodion-body\">\r\n                                           <p>Looking to reveal the ideal go-to-market propositions for each of your segments and communicate them internally for maximum engagement? We identify customer or market segments based on behaviors, attitudes or needs, and size the opportunity with each segment.<\/p>\n                                        <\/div>\r\n                                    <\/div>\r\n\r\n                                   \r\n                                    <div class=\"single-acco\">\r\n                                        \r\n                                        <button class=\"btn-acco\" role=\"button\">Customer journey mapping<\/button>\r\n                                        \r\n                                        <div class=\"accodion-body\">\r\n                                           <p>All individuals, markets and businesses are unique. There is no single buying journey. Map the typical customer experience for your target audience, critical steps, influencers, channels and messages. Uncover the true drivers of choice.<\/p>\n                                        <\/div>\r\n                                    <\/div>\r\n\r\n                                   \r\n                                    <div class=\"single-acco\">\r\n                                        \r\n                                        <button class=\"btn-acco\" role=\"button\">Understand why you win or lose customers<\/button>\r\n                                        \r\n                                        <div class=\"accodion-body\">\r\n                                           <p>Based on B2B market research experience designing win\/loss audits, we\u2019ll help you dissect lost opportunities to see what went wrong. And explore won opportunities to identify key reasons for success. Our clear recommendations will increase your future win rate.<\/p>\n                                        <\/div>\r\n                                    <\/div>\r\n\r\n                                                                      <!-- single items  -->\r\n                                   \r\n    \r\n                                <\/div>\r\n                        <\/div>\r\n                        <!-- #tab1 -->\r\n                                              <button class=\" accordion-btn\" role=\"button\"  rel=\"tab-b408827b-ff04-4c40-a424-60ef8e3996803\">Develop compelling products and services<\/button>\r\n                        <div class=\"tab_content tab-b408827b-ff04-4c40-a424-60ef8e3996803\" data-aos=\"fade-up\" >\r\n                            <p>From identifying unmet needs and co-creating new solutions, to testing and refining existing late-stage concepts, we can supercharge the success of your next product or service.<\/p>\n                                <div class=\"accordion-section-cst\">\r\n                                    <!-- single items  -->\r\n\r\n                                                                       \r\n                                    <div class=\"single-acco\">\r\n                                        \r\n                                        <button class=\"btn-acco\" role=\"button\">Ideation and concept development<\/button>\r\n                                        \r\n                                        <div class=\"accodion-body\">\r\n                                           <p>Bring new ideas to market! But not just any idea\u2026 the ones that put customer insight at the heart of your product and concept development. Enhance your current portfolio and identify unmet needs or facilitate co-creation with customers or prospects.<\/p>\n                                        <\/div>\r\n                                    <\/div>\r\n\r\n                                   \r\n                                    <div class=\"single-acco\">\r\n                                        \r\n                                        <button class=\"btn-acco\" role=\"button\">Concept testing<\/button>\r\n                                        \r\n                                        <div class=\"accodion-body\">\r\n                                           <p>Want to ensure your next product or service flies? No problem. We can help by identifying unmet needs, co-creating new solutions, and testing and refining existing late-stage concepts. We\u2019ll recommend changes, enhancements, and guide your marketing communications strategy.<\/p>\n                                        <\/div>\r\n                                    <\/div>\r\n\r\n                                   \r\n                                    <div class=\"single-acco\">\r\n                                        \r\n                                        <button class=\"btn-acco\" role=\"button\">Pricing strategy<\/button>\r\n                                        \r\n                                        <div class=\"accodion-body\">\r\n                                           <p>Identify the optimal pricing model for your customers and prospects, the level of price sensitivity, and how adoption will change in response to pricing shifts. Find out what drives a price premium? And pinpoint the specific price-point to maximize returns.<\/p>\n                                        <\/div>\r\n                                    <\/div>\r\n\r\n                                                                      <!-- single items  -->\r\n                                   \r\n    \r\n                                <\/div>\r\n                        <\/div>\r\n                        <!-- #tab1 -->\r\n                                              <button class=\" accordion-btn\" role=\"button\"  rel=\"tab-b408827b-ff04-4c40-a424-60ef8e3996804\">Enhance experiences<\/button>\r\n                        <div class=\"tab_content tab-b408827b-ff04-4c40-a424-60ef8e3996804\" data-aos=\"fade-up\" >\r\n                            <p>What are your current levels of loyalty and advocacy? And what can do to improve your position? We\u2019ll identify what a positive, engaging experience looks like for your customers, employees and stakeholders.<\/p>\n                                <div class=\"accordion-section-cst\">\r\n                                    <!-- single items  -->\r\n\r\n                                                                       \r\n                                    <div class=\"single-acco\">\r\n                                        \r\n                                        <button class=\"btn-acco\" role=\"button\">Customer satisfaction and NPS<\/button>\r\n                                        \r\n                                        <div class=\"accodion-body\">\r\n                                           <p>Net promoter score is not just an arbitrary figure. Satisfied customers both continue to buy and recommend you to others. Let\u2019s delve into the current levels of loyalty in your customer base. Find out how you perform against the competition. And unearth the key drivers of customer satisfaction, loyalty and retention.<\/p>\n                                        <\/div>\r\n                                    <\/div>\r\n\r\n                                   \r\n                                    <div class=\"single-acco\">\r\n                                        \r\n                                        <button class=\"btn-acco\" role=\"button\">Stakeholder engagement<\/button>\r\n                                        \r\n                                        <div class=\"accodion-body\">\r\n                                           <p>Delivering value to diverse groups of stakeholders is challenging. We can help you understand your reputation across a breadth of stakeholder audiences, and guide communications, policy and positioning for each one.<\/p>\n                                        <\/div>\r\n                                    <\/div>\r\n\r\n                                   \r\n                                    <div class=\"single-acco\">\r\n                                        \r\n                                        <button class=\"btn-acco\" role=\"button\">Employee research<\/button>\r\n                                        \r\n                                        <div class=\"accodion-body\">\r\n                                           <p>Employees are the lifeblood of any business. At best, happy employees deliver performance, innovation and customer delight. At worse, unhappy employees can stifle growth, block progress and lose business. Uncover the key drivers of employee satisfaction for your business, and measure engagement, motivation and loyalty. We\u2019ll share recommendations on how to boost retention and increase employee advocacy.<\/p>\n                                        <\/div>\r\n                                    <\/div>\r\n\r\n                                                                      <!-- single items  -->\r\n                                   \r\n    \r\n                                <\/div>\r\n                        <\/div>\r\n                        <!-- #tab1 -->\r\n                      \r\n                        \r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n\r\n\r\n\r\n  \r\n<\/div><\/div><\/div><div id=\"panel-26488-0-0-3\" class=\"so-panel widget widget_audience-expertise-widget\" data-index=\"3\" ><div id=\"audience-expertise\" class=\"panel-widget-style panel-widget-style-for-26488-0-0-3\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-audience-expertise-widget so-widget-audience-expertise-widget-default-d75171398898-26488\"\n\t\t\t\n\t\t><section class=\"four-column-text sec-space-90\" id=\"audience-expertise\">\r\n            <div class=\"container\">\r\n                <div class=\"dflex\">\r\n                                      <div class=\"col-left\" data-aos=\"fade-up\">\r\n                        <h2>Audience expertise<\/h2>\r\n                    <\/div>\r\n                                                        <div class=\"col-right\">\r\n                        <!-- Single Item -->\r\n                                                <div class=\"col-three-one\" data-aos=\"fade-up\">\r\n                                                                                  <h3 class=\"h5\"><a href=\"\/us\/audience-panels\/consumer\">Consumer<\/a><\/h3>\r\n                                                                                <p>High quality data is at the heart of great decision making. We ensure you\u2019re researching the consumer market in a way that\u2019s on-brand and engaging.<\/p>\n                            \r\n                        <\/div>\r\n                                              <div class=\"col-three-one\" data-aos=\"fade-up\">\r\n                                                                                  <h3 class=\"h5\"><a href=\"\/us\/audience-panels\/b2b\/\">B2B<\/a><\/h3>\r\n                                                                                <p>Engage with decision makers. Key to the success of business to business (B2B) engagement is high quality target audience research.<\/p>\n                            \r\n                        <\/div>\r\n                                              <div class=\"col-three-one\" data-aos=\"fade-up\">\r\n                                                                                  <h3 class=\"h5\"><a href=\"\/us\/audience-expertise\/high-net-worth-individuals\/\">HNWIs<\/a><\/h3>\r\n                                                                                <p>Considering their spend and potential, the High-net-worth individuals (HNWIs) audience is vital to understand for luxury, high-end brands. Access precious insights into this small but diverse group.<\/p>\n                            \r\n                        <\/div>\r\n                                              <div class=\"col-three-one\" data-aos=\"fade-up\">\r\n                                                                                  <h3 class=\"h5\"><a href=\"\/us\/audience-expertise\/youth\/\">Youth<\/a><\/h3>\r\n                                                                                <p>It\u2019s easy to homogenize the youth of today. Diverse, culturally aware and tech savvy, we help you expose the diverse interests and opinions of the younger generation.<\/p>\n                            \r\n                        <\/div>\r\n                                              <!-- Single Item -->\r\n                        \r\n                    <\/div>\r\n                                  <\/div>\r\n            <\/div>\r\n        <\/section>\r\n        <\/div><\/div><\/div>           \n         \n        <section class=\"case-study-widget sec-space-90 is-visible\" id=\"case-studies\">\n            <div class=\"container\">\n                            <div class=\"title-wrap\">\n                    <h2 data-aos=\"fade-up\">Case studies<\/h2>\n                                        <a href=\"\/case-studies\/\" class=\"btn btn-arrow btn-white\" data-aos=\"fade-up\">View all <\/a>\n                                  <\/div>\n              \n                                <div class=\"case-study-slider\"  >\n                    <div class=\"swiper-wrapper\">\n                             <!-- single slide -->\n                         <div class=\"swiper-slide\">\n\n                            <div class=\"single-item\">\n                                <div class=\"item-left\">\n                                    <div class=\"item-wrap\">\n\n                                        <h2 data-swiper-parallax-y=\"-50\" data-swiper-parallax-duration=\"500\"\n                                        data-swiper-parallax-opacity=\"0\"> Digital advertising software<strong>B2B brand tracking<\/strong> <\/h2>\n                                    <p data-swiper-parallax-y=\"-20\" data-swiper-parallax-duration=\"700\"\n                                        data-swiper-parallax-opacity=\"0\"><\/p>\n                                    <a href=\"https:\/\/savanta.com\/us\/case-studies\/digital-advertising-software-and-media-buying\/\" class=\"btn btn-arrow btn-white\" data-swiper-parallax-y=\"-30\"\n                                        data-swiper-parallax-duration=\"1000\" data-swiper-parallax-opacity=\"0\">\n                                        Learn More <\/a>\n                                    <\/div>\n                                <\/div>\n                                                                <div class=\"item-right\">\n                                    <figure data-swiper-parallax-x=\"-150\" data-swiper-parallax-duration=\"1000\">\n                                                                               \n                                        <img decoding=\"async\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/2022\/09\/TradeDesk-2.0.png.webp\" alt=\"\" >\n                                    <\/figure>\n\n                                    <div class=\"animate-img\">\n                                    <svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n                                            xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" width=\"180px\"\n                                            height=\"180px\" viewBox=\"0 0 90 90\" xml:space=\"preserve\">\n                                            <circle class=\"circle\" cx=\"45\" cy=\"45\" r=\"36\" fill=\"transparent\"\n                                                stroke=\"black\" stroke-width=\"9\"><\/circle>\n                                            <circle class=\"another-circle\" transform=\"rotate(-90 45 45)\" cx=\"45\" cy=\"45\"\n                                                r=\"36\" fill=\"transparent\" stroke=\"black\" stroke-width=\"9\"><\/circle>\n\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n                           \n                            <\/div>\n                        <\/div>\n                        <!-- single slide -->\n                         <!-- single slide -->\n                         <div class=\"swiper-slide\">\n\n                            <div class=\"single-item\">\n                                <div class=\"item-left\">\n                                    <div class=\"item-wrap\">\n\n                                        <h2 data-swiper-parallax-y=\"-50\" data-swiper-parallax-duration=\"500\"\n                                        data-swiper-parallax-opacity=\"0\"> Life science company<strong>Amplifying the corporate voice via the scientific community <\/strong> <\/h2>\n                                    <p data-swiper-parallax-y=\"-20\" data-swiper-parallax-duration=\"700\"\n                                        data-swiper-parallax-opacity=\"0\"><\/p>\n                                    <a href=\"https:\/\/savanta.com\/us\/case-studies\/leading-life-sciences-corporation\/\" class=\"btn btn-arrow btn-white\" data-swiper-parallax-y=\"-30\"\n                                        data-swiper-parallax-duration=\"1000\" data-swiper-parallax-opacity=\"0\">\n                                        Learn More <\/a>\n                                    <\/div>\n                                <\/div>\n                                                                <div class=\"item-right\">\n                                    <figure data-swiper-parallax-x=\"-150\" data-swiper-parallax-duration=\"1000\">\n                                                                               \n                                        <img decoding=\"async\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/2022\/09\/ThermoFisher-2.0.png.webp\" alt=\"\" >\n                                    <\/figure>\n\n                                    <div class=\"animate-img\">\n                                    <svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n                                            xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" width=\"180px\"\n                                            height=\"180px\" viewBox=\"0 0 90 90\" xml:space=\"preserve\">\n                                            <circle class=\"circle\" cx=\"45\" cy=\"45\" r=\"36\" fill=\"transparent\"\n                                                stroke=\"black\" stroke-width=\"9\"><\/circle>\n                                            <circle class=\"another-circle\" transform=\"rotate(-90 45 45)\" cx=\"45\" cy=\"45\"\n                                                r=\"36\" fill=\"transparent\" stroke=\"black\" stroke-width=\"9\"><\/circle>\n\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n                           \n                            <\/div>\n                        <\/div>\n                        <!-- single slide -->\n                         <!-- single slide -->\n                         <div class=\"swiper-slide\">\n\n                            <div class=\"single-item\">\n                                <div class=\"item-left\">\n                                    <div class=\"item-wrap\">\n\n                                        <h2 data-swiper-parallax-y=\"-50\" data-swiper-parallax-duration=\"500\"\n                                        data-swiper-parallax-opacity=\"0\"> Leading payment processing company<strong>Addressing unmet needs<\/strong> <\/h2>\n                                    <p data-swiper-parallax-y=\"-20\" data-swiper-parallax-duration=\"700\"\n                                        data-swiper-parallax-opacity=\"0\">The client is among the top payment processing companies in America.<\/p>\n                                    <a href=\"https:\/\/savanta.com\/us\/case-studies\/payment-processing-company\/\" class=\"btn btn-arrow btn-white\" data-swiper-parallax-y=\"-30\"\n                                        data-swiper-parallax-duration=\"1000\" data-swiper-parallax-opacity=\"0\">\n                                        Learn More <\/a>\n                                    <\/div>\n                                <\/div>\n                                                                <div class=\"item-right\">\n                                    <figure data-swiper-parallax-x=\"-150\" data-swiper-parallax-duration=\"1000\">\n                                                                               \n                                        <img decoding=\"async\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/2022\/09\/Stripe-2.0.png.webp\" alt=\"\" >\n                                    <\/figure>\n\n                                    <div class=\"animate-img\">\n                                    <svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n                                            xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" width=\"180px\"\n                                            height=\"180px\" viewBox=\"0 0 90 90\" xml:space=\"preserve\">\n                                            <circle class=\"circle\" cx=\"45\" cy=\"45\" r=\"36\" fill=\"transparent\"\n                                                stroke=\"black\" stroke-width=\"9\"><\/circle>\n                                            <circle class=\"another-circle\" transform=\"rotate(-90 45 45)\" cx=\"45\" cy=\"45\"\n                                                r=\"36\" fill=\"transparent\" stroke=\"black\" stroke-width=\"9\"><\/circle>\n\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n                           \n                            <\/div>\n                        <\/div>\n                        <!-- single slide -->\n                         <!-- single slide -->\n                         <div class=\"swiper-slide\">\n\n                            <div class=\"single-item\">\n                                <div class=\"item-left\">\n                                    <div class=\"item-wrap\">\n\n                                        <h2 data-swiper-parallax-y=\"-50\" data-swiper-parallax-duration=\"500\"\n                                        data-swiper-parallax-opacity=\"0\"> Ribbon Communications<strong>Brand health tracker<\/strong> <\/h2>\n                                    <p data-swiper-parallax-y=\"-20\" data-swiper-parallax-duration=\"700\"\n                                        data-swiper-parallax-opacity=\"0\"><\/p>\n                                    <a href=\"https:\/\/savanta.com\/us\/case-studies\/ribbon-communications\/\" class=\"btn btn-arrow btn-white\" data-swiper-parallax-y=\"-30\"\n                                        data-swiper-parallax-duration=\"1000\" data-swiper-parallax-opacity=\"0\">\n                                        Learn More <\/a>\n                                    <\/div>\n                                <\/div>\n                                                                <div class=\"item-right\">\n                                    <figure data-swiper-parallax-x=\"-150\" data-swiper-parallax-duration=\"1000\">\n                                                                               \n                                        <img decoding=\"async\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/2022\/09\/Ribbon-2.0.png.webp\" alt=\"\" >\n                                    <\/figure>\n\n                                    <div class=\"animate-img\">\n                                    <svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n                                            xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" width=\"180px\"\n                                            height=\"180px\" viewBox=\"0 0 90 90\" xml:space=\"preserve\">\n                                            <circle class=\"circle\" cx=\"45\" cy=\"45\" r=\"36\" fill=\"transparent\"\n                                                stroke=\"black\" stroke-width=\"9\"><\/circle>\n                                            <circle class=\"another-circle\" transform=\"rotate(-90 45 45)\" cx=\"45\" cy=\"45\"\n                                                r=\"36\" fill=\"transparent\" stroke=\"black\" stroke-width=\"9\"><\/circle>\n\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n                           \n                            <\/div>\n                        <\/div>\n                        <!-- single slide -->\n                         <!-- single slide -->\n                         <div class=\"swiper-slide\">\n\n                            <div class=\"single-item\">\n                                <div class=\"item-left\">\n                                    <div class=\"item-wrap\">\n\n                                        <h2 data-swiper-parallax-y=\"-50\" data-swiper-parallax-duration=\"500\"\n                                        data-swiper-parallax-opacity=\"0\"> Outdoor power equipment giant<strong>Brand Tracking<\/strong> <\/h2>\n                                    <p data-swiper-parallax-y=\"-20\" data-swiper-parallax-duration=\"700\"\n                                        data-swiper-parallax-opacity=\"0\">With a reported $500+ revenue in 2021, our client has established themselves as a giant in the competitive space.<\/p>\n                                    <a href=\"https:\/\/savanta.com\/us\/case-studies\/outdoor-power-equipment-giant\/\" class=\"btn btn-arrow btn-white\" data-swiper-parallax-y=\"-30\"\n                                        data-swiper-parallax-duration=\"1000\" data-swiper-parallax-opacity=\"0\">\n                                        Learn More <\/a>\n                                    <\/div>\n                                <\/div>\n                                                                <div class=\"item-right\">\n                                    <figure data-swiper-parallax-x=\"-150\" data-swiper-parallax-duration=\"1000\">\n                                                                               \n                                        <img decoding=\"async\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/2022\/09\/Kubota-isolate-2.0.png.webp\" alt=\"\" >\n                                    <\/figure>\n\n                                    <div class=\"animate-img\">\n                                    <svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n                                            xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" width=\"180px\"\n                                            height=\"180px\" viewBox=\"0 0 90 90\" xml:space=\"preserve\">\n                                            <circle class=\"circle\" cx=\"45\" cy=\"45\" r=\"36\" fill=\"transparent\"\n                                                stroke=\"black\" stroke-width=\"9\"><\/circle>\n                                            <circle class=\"another-circle\" transform=\"rotate(-90 45 45)\" cx=\"45\" cy=\"45\"\n                                                r=\"36\" fill=\"transparent\" stroke=\"black\" stroke-width=\"9\"><\/circle>\n\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n                           \n                            <\/div>\n                        <\/div>\n                        <!-- single slide -->\n                      \n                    <\/div>\n\n                <\/div>\n                            <div class=\"arrow-custom\">\n                    <div class=\"swiper-button-prev\"><\/div>\n                    <div class=\"swiper-button-next\"><\/div>\n                <\/div>\n            <\/div>\n        <\/section>\n  \n\n         <div id=\"panel-26488-0-0-5\" class=\"so-panel widget widget_quotes-widget\" data-index=\"5\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-quotes-widget so-widget-quotes-widget-default-d75171398898-26488\"\n\t\t\t\n\t\t>\r\n<div class=\"testimonial-quote sec-space-90\" id=\"3\" data-aos=\"fade-up\">\r\n            <div class=\"container\">\r\n                <div class=\"testimonial-slider swiper\"  >\r\n                    <div class=\"swiper-wrapper\">\r\n                                                 <!-- Single item -->\r\n                        <div class=\"swiper-slide\">\r\n                            <div class=\"single-item\" >\r\n                                                                <div class=\"h4\">\r\n                                   <p>\"Savanta have been a valued research partner to Heathrow since 2015, delivering research among a wide range of public and stakeholder audiences. We greatly value the flexibility and agility they bring, which allows us to respond to fast-changing organisational requirements. Savanta\u2019s insights inform our organisational strategy and help us to plan for the future with confidence.\"<\/p>\n                                <\/div>\r\n                                                                                         <div class=\"single-meta\">\r\n                                                                        <strong> Senior Research &amp; Insights Manager<\/strong>\r\n                                                                                                          <em>Heathrow<\/em>\r\n                                                                     <\/div>\r\n                                                        <\/div>\r\n                        <\/div>\r\n                                                <!-- Single item -->\r\n                        <div class=\"swiper-slide\">\r\n                            <div class=\"single-item\" >\r\n                                                                <div class=\"h4\">\r\n                                   <p>\u201cSavanta designed and executed a listening process for Nominet that allowed us to understand in detail the views and concerns of our member organisations. This was a considerable challenge due to the diversity of members and the desire to ensure everybody had an opportunity to feed into the process even though we have varying levels of member engagement and do not hold contact details and permissions for all members. Most importantly, Savanta delivered the independence and professionalism required to ensure views were represented fairly and accurately and that the leadership team at Nominet were able to engage with the process and understand the feedback received. I would not hesitate to recommend Savanta for stakeholder and membership research.\u201d<\/p>\n                                <\/div>\r\n                                                                                         <div class=\"single-meta\">\r\n                                                                        <strong> Market Analyst<\/strong>\r\n                                                                                                          <em>Nominet<\/em>\r\n                                                                     <\/div>\r\n                                                        <\/div>\r\n                        <\/div>\r\n                                                <!-- Single item -->\r\n                        <div class=\"swiper-slide\">\r\n                            <div class=\"single-item\" >\r\n                                                                <div class=\"h4\">\r\n                                   <p>\"We\u2019ve partnered with Savanta to ideate, design and conduct thought leadership studies exploring topics from the Future of Work to the technologies driving Customer Experience revolutions. I know I can rely on Savanta to constructively challenge our thinking, design and deliver great research, and extract powerful, hard-hitting insights from the data. The results have been impactful with one report alone delivering 13X more than our average long-form content downloads. I have no hesitation in recommending Savanta.\"<\/p>\n                                <\/div>\r\n                                                                                         <div class=\"single-meta\">\r\n                                                                        <strong> Director, Global Brand Marketing<\/strong>\r\n                                                                                                          <em>PEGA<\/em>\r\n                                                                     <\/div>\r\n                                                        <\/div>\r\n                        <\/div>\r\n                                                <!-- Single item -->\r\n                        <div class=\"swiper-slide\">\r\n                            <div class=\"single-item\" >\r\n                                                                <div class=\"h4\">\r\n                                   <p>\"Savanta did a great job. They engaged our hard-to-reach target market and generated insights which helped us to optimise the logo design and confidently push ahead with radical change.\u201d<\/p>\n                                <\/div>\r\n                                                                                         <div class=\"single-meta\">\r\n                                                                                                           <em>PA Consulting<\/em>\r\n                                                                     <\/div>\r\n                                                        <\/div>\r\n                        <\/div>\r\n                                                <!-- Single item -->\r\n                        \r\n                    <\/div>\r\n                    <div class=\"testimonial-arrows\">\r\n                        <div class=\"swiper-button-prev\"><\/div>\r\n                        <div class=\"swiper-button-next\"><\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n\r\n  \r\n<\/div><\/div>           \n                  <section class=\"feature-report is-rotating\" id=\"reports\">\n            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 40 40\" class=\"loader-progress\">\n            <circle class=\"fill-round\"   fill=\"none\" stroke-linecap=\"round\" cx=\"20\" cy=\"20\" r=\"15.915494309\" \/>\n            <circle class=\"progress\" fill=\"none\" stroke-linecap=\"round\" cx=\"20\" cy=\"20\" r=\"15.915494309\" \/>\n            <\/svg>\n            <div class=\"subheading\" >\n                <span data-aos=\"fade-up\">Featured reports<\/span>\n            <\/div>\n            <div class=\"fr-cursor\"><\/div>\n            <div class=\"fr-cursor2\"><\/div> \n            <div class=\"swiper-container feature-report-slider\"  >\n                <div class=\"swiper-wrapper\">\n\n\n                                 <!-- Single item -->\n                    <div class=\"swiper-slide\">\n                      <figure class=\"slide-bgimg\"\n                            style=\"background-image:url(https:\/\/savanta.com\/us\/wp-content\/uploads\/2023\/08\/Thought-Leadership-Campaign-Landing-Page.jpg.webp)\"\n                            data-swiper-parallax-x=\"50%\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"979\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/2023\/08\/Thought-Leadership-Campaign-Landing-Page.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" \/>                        <\/figure>\n                                                <div class=\"content\">\n                            <div class=\"h2\" data-swiper-parallax-x=\"-80%\" data-swiper-parallax-opacity=\"0%\">Delivering successful thought leadership <\/div>\n                            <div class=\"caption\" data-swiper-parallax-x=\"-70%\" data-swiper-parallax-opacity=\"50%\">In an increasingly crowded marketplace, a successful thought leadership programme is a powerful tool to increase the profile of your brand.\r\n<br \/> \r\n<br \/> \r\nDownload our report now.<\/div>\n                            <a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/report\/delivering-successful-thought-leadership-programs-americas\/\" class=\"btn btn-white btn-arrow\" data-swiper-parallax-x=\"-280%\"\n                                data-swiper-parallax-opacity=\"20%\">Learn More<\/a>\n                        <\/div>\n                      \n                    <\/div>\n                    <!-- Single item -->\n                                 <!-- Single item -->\n                    <div class=\"swiper-slide\">\n                      <figure class=\"slide-bgimg\"\n                            style=\"background-image:url(https:\/\/savanta.com\/us\/wp-content\/uploads\/2022\/07\/BLM-Americas-2021-768x768.jpg.webp)\"\n                            data-swiper-parallax-x=\"50%\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1920\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/2022\/07\/BLM-Americas-2021-1920x1920.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" \/>                        <\/figure>\n                                                <div class=\"content\">\n                            <div class=\"h2\" data-swiper-parallax-x=\"-80%\" data-swiper-parallax-opacity=\"0%\">Black Lives Matter Americas 2022: Re-energizing the conversation <\/div>\n                            <div class=\"caption\" data-swiper-parallax-x=\"-70%\" data-swiper-parallax-opacity=\"50%\">Re-energizing the conversation... Our study hears from Black employees and employees of color across different industries to see what brands, employers, and just people in general, can do to help.\r\n\r\nDownload the report now.<\/div>\n                            <a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/report\/black-lives-matter-americas-2022-re-energizing-the-conversation\/\" class=\"btn btn-white btn-arrow\" data-swiper-parallax-x=\"-280%\"\n                                data-swiper-parallax-opacity=\"20%\">Learn More<\/a>\n                        <\/div>\n                      \n                    <\/div>\n                    <!-- Single item -->\n                                 <!-- Single item -->\n                    <div class=\"swiper-slide\">\n                      <figure class=\"slide-bgimg\"\n                            style=\"background-image:url(https:\/\/savanta.com\/us\/wp-content\/uploads\/2022\/08\/do-businesses-care-about-sustainability-768x768.jpg.webp)\"\n                            data-swiper-parallax-x=\"50%\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"714\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/2022\/08\/do-businesses-care-about-sustainability.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" \/>                        <\/figure>\n                                                <div class=\"content\">\n                            <div class=\"h2\" data-swiper-parallax-x=\"-80%\" data-swiper-parallax-opacity=\"0%\">Do Businesses Care About Sustainability? <\/div>\n                            <div class=\"caption\" data-swiper-parallax-x=\"-70%\" data-swiper-parallax-opacity=\"50%\">Are businesses still working towards a more sustainable future?\r\n<br \/> \r\n<br \/>\r\nDownload our free guide below.<\/div>\n                            <a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/report\/do-businesses-care-about-sustainability\/\" class=\"btn btn-white btn-arrow\" data-swiper-parallax-x=\"-280%\"\n                                data-swiper-parallax-opacity=\"20%\">Learn More<\/a>\n                        <\/div>\n                      \n                    <\/div>\n                    <!-- Single item -->\n                   \n                <\/div>\n                                <!-- If we need navigation buttons -->\n                <div class=\"swiper-button-prev  \"><\/div>\n                <div class=\"swiper-button-next  \"><\/div>\n            <\/div>\n        <\/section>\n   \n          <div id=\"panel-26488-0-0-7\" class=\"so-panel widget widget_get-in-touch-widget\" data-index=\"7\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-get-in-touch-widget so-widget-get-in-touch-widget-default-d75171398898-26488\"\n\t\t\t\n\t\t><section class=\"subscribe-wrap sec-space-90\" id=\"want-to-discover-how-we-can-help-your-brand\">\r\n              <div class=\"container\">\r\n                <div class=\"subscribe-in\"  >\r\n                                      <div class=\"common-content\" data-aos=\"fade-up\"   >\r\n                                               <h2 class=\"h3\">Want to discover how we can help your brand?<\/h2>\r\n                                                                      <\/div>\r\n                                     \r\n                    <a href=\"\/contact-us\" class=\"btn btn-black btn-arrow hover-dark\" data-aos=\"fade-up\"    data-aos-delay=\"200\">Contact us<\/a>\r\n                                  <\/div>\r\n            <\/div>\r\n                     <\/section>\r\n<\/div><\/div>    \n    \n    <section class=\"knowledge-centre sec-space-90\" id=\"\">\n      <div class=\"container\">\n                  <div class=\"title-wrap\">\n            <h2 data-aos=\"fade-up\">Knowledge Centre<\/h2>\n                          <a href=\"\/knowledge-centre\/\" class=\"btn btn-arrow btn-white\" data-aos=\"fade-up\">View all <\/a>\n                      <\/div>\n        \n        <div class=\"knowledge-centre-inner\">\n          <div class=\"left-col\">\n            <div class=\"kc-cursor\">\n              Explore\n            <\/div>\n                            <!-- Single item -->\n                <article class=\"single-card\">\n                  \n                                        <figure class=\"bg-cover\">\n                      <div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(https:\/\/savanta.com\/us\/wp-content\/uploads\/2025\/11\/Budget-Blog-3.jpg.webp);\">\n                        <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"608\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/2025\/11\/Budget-Blog-3.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" \/>                      <\/div>\n                      <div class=\"bg-ani\"><\/div>\n                    <\/figure>\n                                    <div class=\"card-body\">\n                                                              <span class=\"small\">B2B Brands <\/span>\n                    \n                    <h3 class=\"h4\"><a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/view\/4-shifts-shaping-research-and-marketing-in-2026\/\">The 4 shifts shaping research and marketing in 2026<\/a>\n                    <\/h3>\n                    <div class=\"meta\">\n                                            <em> 11\/11\/2025 <\/em>  - by <a href=\"https:\/\/savanta.com\/us\/author\/caroline-hawkings\">Caroline Hawkings<\/a>                     <\/div>\n                  <\/div>\n                <\/article>\n                <!-- Single item -->\n                      <\/div>\n          <div class=\"right-col\">\n            <div class=\"right-row\">\n              \n                      <!-- Single item -->\n              <article class=\"single-card\">\n                \n                                    <figure class=\"bg-cover\">\n                    <div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(https:\/\/savanta.com\/us\/wp-content\/uploads\/2025\/11\/Piggy-Bank.jpg.webp);\">\n                      <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"373\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/2025\/11\/Piggy-Bank.jpg\" class=\"attachment-big size-big\" alt=\"\" \/>                    <\/div>\n                    <div class=\"bg-ani\"><\/div>\n                  <\/figure>\n                                <div class=\"card-body\">\n                                      <span class=\"small\">B2B Brands<\/span>\n                  \n                  <h3 class=\"h5\"><a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/view\/4-quick-turn-research-ideas-to-spend-leftover-budget\/\">4 quick-turn research ideas to spend your leftover budget wisely<\/a>\n                  <\/h3>\n                  <div class=\"meta\">\n                                        <em> 11\/04\/2025 <\/em>  - by <a href=\"https:\/\/savanta.com\/us\/author\/caroline-hawkings\">Caroline Hawkings<\/a>                   <\/div>\n                <\/div>\n              <\/article>\n                      <!-- Single item -->\n              <article class=\"single-card\">\n                \n                                    <figure class=\"bg-cover\">\n                    <div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(https:\/\/savanta.com\/us\/wp-content\/uploads\/2024\/08\/Economic-Money.jpg.webp);\">\n                      <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"404\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/2024\/08\/Economic-Money.jpg\" class=\"attachment-big size-big\" alt=\"\" \/>                    <\/div>\n                    <div class=\"bg-ani\"><\/div>\n                  <\/figure>\n                                <div class=\"card-body\">\n                                      <span class=\"small\">B2B Brands<\/span>\n                  \n                  <h3 class=\"h5\"><a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/view\/remaining-budget-2025\/\">Get set for 2026: make your remaining budget work harder<\/a>\n                  <\/h3>\n                  <div class=\"meta\">\n                                        <em> 10\/24\/2025 <\/em>  - by <a href=\"https:\/\/savanta.com\/us\/author\/caroline-hawkings\">Caroline Hawkings<\/a>                   <\/div>\n                <\/div>\n              <\/article>\n                      <!-- Single item -->\n              <article class=\"single-card\">\n                \n                                    <figure class=\"bg-cover\">\n                    <div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(https:\/\/savanta.com\/us\/wp-content\/uploads\/2023\/04\/Untitled-design-31.jpg.webp);\">\n                      <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"405\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/2023\/04\/Untitled-design-31.jpg\" class=\"attachment-big size-big\" alt=\"\" \/>                    <\/div>\n                    <div class=\"bg-ani\"><\/div>\n                  <\/figure>\n                                <div class=\"card-body\">\n                                      <span class=\"small\">B2B Brands<\/span>\n                  \n                  <h3 class=\"h5\"><a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/view\/developing-successful-customer-satisfaction-loyalty-programmes\/\">Developing successful B2B customer satisfaction &#038; loyalty programmes<\/a>\n                  <\/h3>\n                  <div class=\"meta\">\n                                        <em> 03\/19\/2025 <\/em>  - by <a href=\"https:\/\/savanta.com\/us\/author\/matthew-mann\">Matthew Mann<\/a>                   <\/div>\n                <\/div>\n              <\/article>\n                      <!-- Single item -->\n              <article class=\"single-card\">\n                \n                                    <figure class=\"bg-cover\">\n                    <div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(https:\/\/savanta.com\/us\/wp-content\/uploads\/2022\/11\/Eco-segmentation-wind.jpg.webp);\">\n                      <img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"453\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/2022\/11\/Eco-segmentation-wind.jpg\" class=\"attachment-big size-big\" alt=\"\" \/>                    <\/div>\n                    <div class=\"bg-ani\"><\/div>\n                  <\/figure>\n                                <div class=\"card-body\">\n                                      <span class=\"small\">B2B Brands<\/span>\n                  \n                  <h3 class=\"h5\"><a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/view\/savanta-sustainability-segmentation-how-marketers-can-turn-good-intentions-into-green-buying-behaviours\/\">Sustainability Segmentation: how marketers can turn good intentions into green buying behaviours<\/a>\n                  <\/h3>\n                  <div class=\"meta\">\n                                        <em> 03\/19\/2025 <\/em>                   <\/div>\n                <\/div>\n              <\/article>\n        \n            <\/div>\n          <\/div>\n        <\/div>\n\n              <\/div>\n    <\/section>\n\n\n  <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Scroll Our approach Services Audience expertise Case studies Reports Our approach Decision makers don\u2019t compile a list of providers, conduct extensive evaluations, and then select the one they deem will generate the best ROI. They are just as irrational, emotional and impulsive as any other human! Business to business market research opens the door to creating products, services and campaigns that truly propel growth. Enhance your branding Optimize marketing communications Understand your target market Develop compelling products and services Enhance experiences Enhance your branding Where is your brand now and where do you want to take it? We help you align internal and external perceptions. Attractive, achievable and ownable. It\u2019s where you want your brand to be. Track progress, optimize initiatives, build business cases, and course correct. Brand positioning If you\u2019re looking to build and maintain a strong brand, you need to identify your optimal brand positioning. A position that\u2019s compelling, differentiated and credible. Through our B2B market research, we offer comprehensive assessment of the market and existing brand equity. Track brand performance over time to monitor shifting brand perceptions and evolve your strategy. Uncover how your brand is currently perceived. Close the gap between your ideal brand positioning and your current reality. Brand portfolio management Managing a portfolio of brands? With differing levels of awareness and perceptions, this can be challenging. Uncover and quantify how each of your brands are performing with our robust advice on the best way to maximize brand value. Brand health A strong brand = growth and loyalty. Is your brand thriving or burning out? We help quantify every aspect of your brand\u2019s health \u2013 from awareness and consideration to performance and uniqueness in the market. Find out how your brand is perceived versus the competition with robust B2B research. Brand tracking To stay one step ahead, it\u2019s vital to measure and monitor marketing strategy effectiveness and whether shifting brand perceptions align to long-term goals. It\u2019s all about improving targeting and cut-through. Brand tracking allows you to benchmark your brand\u2019s strength in a competitive context and set targets for brand growth. Optimize marketing communications Are you relevant to your audiences? Do your messages resonate? We can develop, test and optimize marketing communications to capture attention within your target market. Thought leadership Craft compelling thought leadership material that prompts deep thinking by following Savanta\u2019s Seven Rs. We can help you develop compelling, engaging and channel-ready content, powered by strong research, evidence and storytelling. Creative testing Test the exposure and attention given to your creative, as well as the appeal, understanding and credibility of your materials. Pre- and post-launch testing will identify you\u2019re the impact of your creative concepts. Message and campaign development Identify the optimum marketing channels and messages for your products and service, from generating concepts through to prioritization and refinement of creative routes. Campaign evaluation Measuring the impact of campaigns not only helps you understand how your campaigns are performing, but it also drives refinement and proves ongoing return on investment. Understand your target market Map-out how and why businesses buy solutions. What triggers the need? Who\u2019s involved? What matters to them? Where do they look? And who do they trust? Market sizing and trends What is the profile of your key buyers? The size of the market? Key segments? Growth patterns? We can define all this \u2013 and calculate your market share relative to competitors. It\u2019s time to harness the biggest opportunities in the market. Audience and market segmentation Looking to reveal the ideal go-to-market propositions for each of your segments and communicate them internally for maximum engagement? We identify customer or market segments based on behaviors, attitudes or needs, and size the opportunity with each segment. Customer journey mapping All individuals, markets and businesses are unique. There is no single buying journey. Map the typical customer experience for your target audience, critical steps, influencers, channels and messages. Uncover the true drivers of choice. Understand why you win or lose customers Based on B2B market research experience designing win\/loss audits, we\u2019ll help you dissect lost opportunities to see what went wrong. And explore won opportunities to identify key reasons for success. Our clear recommendations will increase your future win rate. Develop compelling products and services From identifying unmet needs and co-creating new solutions, to testing and refining existing late-stage concepts, we can supercharge the success of your next product or service. Ideation and concept development Bring new ideas to market! But not just any idea\u2026 the ones that put customer insight at the heart of your product and concept development. Enhance your current portfolio and identify unmet needs or facilitate co-creation with customers or prospects. Concept testing Want to ensure your next product or service flies? No problem. We can help by identifying unmet needs, co-creating new solutions, and testing and refining existing late-stage concepts. We\u2019ll recommend changes, enhancements, and guide your marketing communications strategy. Pricing strategy Identify the optimal pricing model for your customers and prospects, the level of price sensitivity, and how adoption will change in response to pricing shifts. Find out what drives a price premium? And pinpoint the specific price-point to maximize returns. Enhance experiences What are your current levels of loyalty and advocacy? And what can do to improve your position? We\u2019ll identify what a positive, engaging experience looks like for your customers, employees and stakeholders. Customer satisfaction and NPS Net promoter score is not just an arbitrary figure. Satisfied customers both continue to buy and recommend you to others. Let\u2019s delve into the current levels of loyalty in your customer base. Find out how you perform against the competition. And unearth the key drivers of customer satisfaction, loyalty and retention. Stakeholder engagement Delivering value to diverse groups of stakeholders is challenging. We can help you understand your reputation across a breadth of stakeholder audiences, and guide communications, policy and positioning for each one. Employee research Employees are the lifeblood of any business. At best, happy employees deliver performance, innovation and customer delight. At worse, unhappy employees can stifle growth, block progress and lose business. Uncover the key drivers of employee satisfaction for your business, and measure engagement, motivation and loyalty. We\u2019ll share recommendations on how to boost retention and increase employee advocacy. Audience expertise Consumer High quality data is at the heart of great decision making. We ensure you\u2019re researching the consumer market in a way that\u2019s on-brand and engaging. B2B Engage with decision makers. Key to the success of business to business (B2B) engagement is high quality target audience research. HNWIs Considering their spend and potential, the High-net-worth individuals (HNWIs) audience is vital to understand for luxury, high-end brands. Access precious insights into this small but diverse group. Youth It\u2019s easy to homogenize the youth of today. Diverse, culturally aware and tech savvy, we help you expose the diverse interests and opinions of the younger generation. Case studies View all Digital advertising softwareB2B brand tracking Learn More Life science companyAmplifying the corporate voice via the scientific community Learn More Leading payment processing companyAddressing unmet needs The client is among the top payment processing companies in America. Learn More Ribbon CommunicationsBrand health tracker Learn More Outdoor power equipment giantBrand Tracking With a reported $500+ revenue in 2021, our client has established themselves as a giant in the competitive space. Learn More &#8220;Savanta have been a valued research partner to Heathrow since 2015, delivering research among a wide range of public and stakeholder audiences. We greatly value the flexibility and agility they bring, which allows us to respond to fast-changing organisational requirements. Savanta\u2019s insights inform our organisational strategy and help us to plan for the future with confidence.&#8221; Senior Research &amp; Insights Manager Heathrow \u201cSavanta designed and executed a listening process for Nominet that allowed us to understand in detail the views and concerns of our member organisations. This was a considerable challenge due to the diversity of members and the desire to ensure everybody had an opportunity to feed into the process even though we have varying levels of member engagement and do not hold contact details and permissions for all members. Most importantly, Savanta delivered the independence and professionalism required to ensure views were represented fairly and accurately and that the leadership team at Nominet were able to engage with the process and understand the feedback received. I would not hesitate to recommend Savanta for stakeholder and membership research.\u201d Market Analyst Nominet &#8220;We\u2019ve partnered with Savanta to ideate, design and conduct thought leadership studies exploring topics from the Future of Work to the technologies driving Customer Experience revolutions. I know I can rely on Savanta to constructively challenge our thinking, design and deliver great research, and extract powerful, hard-hitting insights from the data. The results have been impactful with one report alone delivering 13X more than our average long-form content downloads. I have no hesitation in recommending Savanta.&#8221; Director, Global Brand Marketing PEGA &#8220;Savanta did a great job. They engaged our hard-to-reach target market and generated insights which helped us to optimise the logo design and confidently push ahead with radical change.\u201d PA Consulting Featured reports Delivering successful thought leadership In an increasingly crowded marketplace, a successful thought leadership programme is a powerful tool to increase the profile of your brand. Download our report now. Learn More Black Lives Matter Americas 2022: Re-energizing the conversation Re-energizing the conversation&#8230; Our study hears from Black employees and employees of color across different industries to see what brands, employers, and just people in general, can do to help. Download the report now. Learn More Do Businesses Care About Sustainability? Are businesses still working towards a more sustainable future? Download our free guide below. Learn More Want to discover how we can help your brand? Contact us Knowledge Centre View all Explore B2B Brands The 4 shifts shaping research and marketing in 2026 11\/11\/2025 &#8211; by Caroline Hawkings B2B Brands 4 quick-turn research ideas to spend your leftover budget wisely 11\/04\/2025 &#8211; by Caroline Hawkings B2B Brands Get set for 2026: make your remaining budget work harder 10\/24\/2025 &#8211; by Caroline Hawkings B2B Brands Developing successful B2B customer satisfaction &#038; loyalty programmes 03\/19\/2025 &#8211; by Matthew Mann B2B Brands Sustainability Segmentation: how marketers can turn good intentions into green buying behaviours 03\/19\/2025<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-26488","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/pages\/26488","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/comments?post=26488"}],"version-history":[{"count":0,"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/pages\/26488\/revisions"}],"wp:attachment":[{"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/media?parent=26488"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}