{"id":25953,"date":"2022-07-24T18:50:49","date_gmt":"2022-07-24T18:50:49","guid":{"rendered":"https:\/\/savanta.com\/copy-of-essentials-brand-tracker-2\/"},"modified":"2022-11-02T17:34:19","modified_gmt":"2022-11-02T17:34:19","slug":"brandvue","status":"publish","type":"page","link":"https:\/\/savanta.com\/us\/our-products\/essentials\/brandvue\/","title":{"rendered":"BrandVue Essentials"},"content":{"rendered":"<div id=\"pl-25953\"  class=\"panel-layout\" ><div id=\"pg-25953-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-25953-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-25953-0-0-0\" class=\"so-panel widget widget_one-page-navigation-widget panel-first-child\" data-index=\"0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-one-page-navigation-widget so-widget-one-page-navigation-widget-default-d75171398898-25953\"\n\t\t\t\n\t\t>\r\n  <div class=\"wrapper-vid-img  sec-space-bottom\">\r\n                    <div class=\"banner-video-img \">\r\n            \r\n            <figure class=\"bg-cover\">\r\n                <div class=\"bg slide-image-up slide-image-up-half\"\r\n                    style=\"background-image: url(https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/08\/essentials-1.jpg.webp);\">\r\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"600\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/08\/essentials-1.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" \/>                <\/div>\r\n                <div class=\"bg-ani\"><\/div>\r\n            <\/figure>\r\n             <button class=\"button-down-arrow\" >\r\n                <span class=\"txt-down\">Scroll<\/span>\r\n                <span class=\"txt-arrow\"><\/span>\r\n            <\/button>\r\n        <\/div>\r\n                \r\n           \r\n               <div class=\"cb-nav-bar-wrap\">\r\n        <nav class=\"cb-nav-bar\">\r\n            <div class=\"container\">\r\n                <ul>\r\n                                            \r\n\r\n                    <li class=\"active \" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#our-approach\">Our approach<\/a>\r\n                        \r\n                    <\/li>\r\n                                             \r\n\r\n                    <li class=\"\" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#benefits\">Benefits<\/a>\r\n                        \r\n                    <\/li>\r\n                                             \r\n\r\n                    <li class=\"\" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#essentials-products\">Our Essentials range<\/a>\r\n                        \r\n                    <\/li>\r\n                                             \r\n\r\n                    <li class=\"\" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#case-studies\">Case studies<\/a>\r\n                        \r\n                    <\/li>\r\n                                             \r\n\r\n                    <li class=\"\" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#reports\">Reports<\/a>\r\n                        \r\n                    <\/li>\r\n                                         \r\n                <\/ul>\r\n            <\/div>\r\n        <\/nav>\r\n        <\/div>\r\n    \r\n \r\n    <\/div>\r\n<\/div><\/div><div id=\"panel-25953-0-0-1\" class=\"so-panel widget widget_overview-second-widget\" data-index=\"1\" ><div id=\"our-approach\" class=\"panel-widget-style panel-widget-style-for-25953-0-0-1\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-overview-second-widget so-widget-overview-second-widget-default-d75171398898-25953\"\n\t\t\t\n\t\t>   <section class=\"make-better-wrap make-better-wrap-inner-page  sec-space-90 space-col\">\n            <div class=\"container\">\n\n                <div class=\"row\">\n                    <div class=\"col-lg-4\">\n                        <h2 data-aos=\"fade-up\"  >Our approach<\/h2>\n                    <\/div>\n                    <div class=\"col-lg-7 offset-lg-1\">\n                        <div class=\"common-content\" data-aos=\"fade-up\">\n                           <p>BrandVue Essentials is a fast and simple market intelligence program allowing access to up to six months of consumer trend data, across key industry sectors.<\/p>\n<p>We\u2019ll help you to track performance across the following metrics within each package:<\/p>\n<p>&nbsp;<\/p>\n<table>\n<tbody>\n<tr>\n<td width=\"202\"><strong>Pitch Pack<\/strong>\n<p>Metrics include:<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Awareness<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Familiarity<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Consideration<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Penetration<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Advertizing awareness<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Image associations.<\/p>\n<p>&nbsp;<\/p><\/td>\n<td width=\"202\"><strong>Brand Health Pack<\/strong>\n<p>Metrics include:<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Awareness<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Brand advantage<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Brand affinity<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Familiarity<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Brand love<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Net buzz.<\/p>\n<p>&nbsp;<\/p><\/td>\n<td width=\"203\"><strong>Customer Retention Pack<\/strong>\n<p>Metrics include:<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 NPS<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Products considered<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Penetration L12M<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Lapsed customer<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Annual frequency<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Reasons for choosing.<\/p>\n<p>&nbsp;<\/p><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/section>\n<\/div><\/div><\/div><div id=\"panel-25953-0-0-2\" class=\"so-panel widget widget_research-benefits-widget\" data-index=\"2\" ><div id=\"benefits\" class=\"panel-widget-style panel-widget-style-for-25953-0-0-2\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-research-benefits-widget so-widget-research-benefits-widget-default-d75171398898-25953\"\n\t\t\t\n\t\t><section class=\"research-benefits sec-space-90\">\r\n\t<div class=\"container\">\r\n\t\t<div class=\"row heading-row\">\r\n\t\t\t<div class=\"col-lg-6\">\r\n\t\t\t\t<h2 data-aos=\"fade-up\">Research benefits<\/h2>\r\n\t\t\t\t<p data-aos=\"fade-up\"><\/p>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t<div class=\"row benefits-row\">\r\n\t\t                \t\t\t<div class=\"col-lg-4 benefit-item\" data-aos=\"fade-up\">\r\n\t\t\t\t<div class=\"benefit-icon\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/06\/clock.png\" alt=\"\" \/>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<h3 class=\"h5\">Tailored to your needs<\/h3>\r\n\t\t\t    \t\t\t    \t\t\t\t<p><p>With our Pitch Pack, Brand Health Pack and Customer Retention Pack, you should have everything you need. But for anything else in between, simply add your own bespoke data set.<\/p>\n<\/p>\r\n\t\t\t                       \t\t\t<\/div>\r\n\t\t   \t\t\t<div class=\"col-lg-4 benefit-item\" data-aos=\"fade-up\">\r\n\t\t\t\t<div class=\"benefit-icon\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/06\/clock-1.png\" alt=\"\" \/>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<h3 class=\"h5\">Fast and flexible insights<\/h3>\r\n\t\t\t    \t\t\t    \t\t\t\t<p><p>Build your own custom data set or purchase an expertly crafted pack to answer specific business issues. Ideal if you need data in a flash.<\/p>\n<\/p>\r\n\t\t\t                       \t\t\t<\/div>\r\n\t\t   \t\t\t<div class=\"col-lg-4 benefit-item\" data-aos=\"fade-up\">\r\n\t\t\t\t<div class=\"benefit-icon\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/06\/clock.png\" alt=\"\" \/>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<h3 class=\"h5\">Empowering data<\/h3>\r\n\t\t\t    \t\t\t    \t\t\t\t<p><p>Our market intelligence program offers access to client-defined data sets to reach your goals.<\/p>\n<\/p>\r\n\t\t\t                       \t\t\t<\/div>\r\n\t\t   \t\t<\/div>\r\n\t<\/div>\r\n<\/section>\r\n        \r\n<\/div><\/div><\/div><div id=\"panel-25953-0-0-3\" class=\"so-panel widget widget_research-methods-widget\" data-index=\"3\" ><div id=\"essentials-products\" class=\"panel-widget-style panel-widget-style-for-25953-0-0-3\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-research-methods-widget so-widget-research-methods-widget-default-d75171398898-25953\"\n\t\t\t\n\t\t>\t<section class=\"research-methods sec-space-90\">\r\n            <div class=\"container\">\r\n                      <div class=\"row heading-row\">\r\n                                        <div class=\"col-lg-6 col-md-9 col-sm-9\">\r\n                        <h2 data-aos=\"fade-up\">Our Essentials range <\/h2>\r\n                    <\/div>\r\n                                                 <\/div>\r\n                            <div class=\"row research-item-row\">\r\n\t\t\t\t \r\n                                    <div class=\"col-lg-6 col-md-12 research-item\">\r\n                        <div class=\"research-item-inner\" data-aos=\"fade-up\">\r\n                           \r\n                            <div class=\"research-image\"   style=\"background-image: url(https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/09\/BV-Essentials-2-768x768.jpg)\"  >\r\n                                                               <img decoding=\"async\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/09\/BV-Essentials-2-768x768.jpg\"\r\n                                    alt=\"\" \/>\r\n                                                            <\/div>\r\n                       \r\n                                                        <div class=\"research-name\">\r\n                                                                 <h3 class=\"h5\">Brand tracker<\/h3>\r\n                                                                                                  <a href=\"\/our-products\/essentials\/brand-tracker\" class=\"btn-simple-arrow\" aria-label=\"Brand tracker\"><\/a>\r\n                                                            <\/div>\r\n                                                <\/div>\r\n                    <\/div>\r\n                                        <div class=\"col-lg-6 col-md-12 research-item\">\r\n                        <div class=\"research-item-inner\" data-aos=\"fade-up\">\r\n                           \r\n                            <div class=\"research-image\"   style=\"background-image: url(https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/09\/BV-Essentials-2-768x768.jpg)\"  >\r\n                                                               <img decoding=\"async\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/09\/BV-Essentials-2-768x768.jpg\"\r\n                                    alt=\"\" \/>\r\n                                                            <\/div>\r\n                       \r\n                                                        <div class=\"research-name\">\r\n                                                                 <h3 class=\"h5\">Campaign evaluation <\/h3>\r\n                                                                                                  <a href=\"\/our-products\/essentials\/campaign-evaluation\" class=\"btn-simple-arrow\" aria-label=\"Campaign evaluation \"><\/a>\r\n                                                            <\/div>\r\n                                                <\/div>\r\n                    <\/div>\r\n                                        <div class=\"col-lg-6 col-md-12 research-item\">\r\n                        <div class=\"research-item-inner\" data-aos=\"fade-up\">\r\n                           \r\n                            <div class=\"research-image\"   style=\"background-image: url(https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/09\/BV-Essentials-2-768x768.jpg)\"  >\r\n                                                               <img decoding=\"async\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/09\/BV-Essentials-2-768x768.jpg\"\r\n                                    alt=\"\" \/>\r\n                                                            <\/div>\r\n                       \r\n                                                        <div class=\"research-name\">\r\n                                                                 <h3 class=\"h5\">Concept test <\/h3>\r\n                                                                                                  <a href=\"\/our-products\/essentials\/concept-test\" class=\"btn-simple-arrow\" aria-label=\"Concept test \"><\/a>\r\n                                                            <\/div>\r\n                                                <\/div>\r\n                    <\/div>\r\n                                        <div class=\"col-lg-6 col-md-12 research-item\">\r\n                        <div class=\"research-item-inner\" data-aos=\"fade-up\">\r\n                           \r\n                            <div class=\"research-image\"   style=\"background-image: url(https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/09\/BV-Essentials-2-768x768.jpg)\"  >\r\n                                                               <img decoding=\"async\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/09\/BV-Essentials-2-768x768.jpg\"\r\n                                    alt=\"\" \/>\r\n                                                            <\/div>\r\n                       \r\n                                                        <div class=\"research-name\">\r\n                                                                 <h3 class=\"h5\">Creative test<\/h3>\r\n                                                                                                  <a href=\"\/our-products\/essentials\/creative-test\" class=\"btn-simple-arrow\" aria-label=\"Creative test\"><\/a>\r\n                                                            <\/div>\r\n                                                <\/div>\r\n                    <\/div>\r\n                                        <div class=\"col-lg-6 col-md-12 research-item\">\r\n                        <div class=\"research-item-inner\" data-aos=\"fade-up\">\r\n                           \r\n                            <div class=\"research-image\"   style=\"background-image: url(https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/09\/BV-Essentials-2-768x768.jpg)\"  >\r\n                                                               <img decoding=\"async\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/09\/BV-Essentials-2-768x768.jpg\"\r\n                                    alt=\"\" \/>\r\n                                                            <\/div>\r\n                       \r\n                                                        <div class=\"research-name\">\r\n                                                                 <h3 class=\"h5\">Employee experience<\/h3>\r\n                                                                                                  <a href=\"\/our-products\/essentials\/employee-experience\" class=\"btn-simple-arrow\" aria-label=\"Employee experience\"><\/a>\r\n                                                            <\/div>\r\n                                                <\/div>\r\n                    <\/div>\r\n                                        <div class=\"col-lg-6 col-md-12 research-item\">\r\n                        <div class=\"research-item-inner\" data-aos=\"fade-up\">\r\n                           \r\n                            <div class=\"research-image\"   style=\"background-image: url(https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/09\/BV-Essentials-2-768x768.jpg)\"  >\r\n                                                               <img decoding=\"async\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/09\/BV-Essentials-2-768x768.jpg\"\r\n                                    alt=\"\" \/>\r\n                                                            <\/div>\r\n                       \r\n                                                        <div class=\"research-name\">\r\n                                                                 <h3 class=\"h5\">Pitch winner<\/h3>\r\n                                                                                                  <a href=\"\/our-products\/essentials\/pitch-winner\" class=\"btn-simple-arrow\" aria-label=\"Pitch winner\"><\/a>\r\n                                                            <\/div>\r\n                                                <\/div>\r\n                    <\/div>\r\n                                        <div class=\"col-lg-6 col-md-12 research-item\">\r\n                        <div class=\"research-item-inner\" data-aos=\"fade-up\">\r\n                           \r\n                            <div class=\"research-image\"   style=\"background-image: url(https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/09\/BV-Essentials-2-768x768.jpg)\"  >\r\n                                                               <img decoding=\"async\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/09\/BV-Essentials-2-768x768.jpg\"\r\n                                    alt=\"\" \/>\r\n                                                            <\/div>\r\n                       \r\n                                                        <div class=\"research-name\">\r\n                                                                 <h3 class=\"h5\">Stakeholder perceptions<\/h3>\r\n                                                                                                  <a href=\"\/our-products\/essentials\/stakeholder-perceptions\" class=\"btn-simple-arrow\" aria-label=\"Stakeholder perceptions\"><\/a>\r\n                                                            <\/div>\r\n                                                <\/div>\r\n                    <\/div>\r\n                                    <\/div>\r\n                        <\/div>\r\n        <\/section>\r\n        \r\n<\/div><\/div><\/div><div id=\"panel-25953-0-0-4\" class=\"so-panel widget widget_book-demo-widget\" data-index=\"4\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-book-demo-widget so-widget-book-demo-widget-default-d75171398898-25953\"\n\t\t\t\n\t\t>\n   <section class=\"book-demo sec-space-90\">\n            <div class=\"container\">\n                <h2 data-aos=\"fade-up\">Find out more<\/h2>\n                <p data-aos=\"fade-up\">Prove your genius with our research and insight tools you need to win the pitch and deliver successful campaigns.<\/p>\n                <a href=\"https:\/\/info.savanta.com\/savanta-essentials\" class=\"btn btn-arrow btn-white\"  data-aos=\"fade-up\">Contact us <\/a>\n            <\/div>\n        <\/section>\n<\/div><\/div>           \n         \n        <section class=\"case-study-widget sec-space-90 is-visible\" id=\"case-studies\">\n            <div class=\"container\">\n                            <div class=\"title-wrap\">\n                    <h2 data-aos=\"fade-up\">Case studies<\/h2>\n                                        <a href=\"\/us\/knowledge-centre\/case-studies\/\" class=\"btn btn-arrow btn-white\" data-aos=\"fade-up\">View all <\/a>\n                                  <\/div>\n              \n                                <div class=\"case-study-slider\"  >\n                    <div class=\"swiper-wrapper\">\n                             <!-- single slide -->\n                         <div class=\"swiper-slide\">\n\n                            <div class=\"single-item\">\n                                <div class=\"item-left\">\n                                    <div class=\"item-wrap\">\n\n                                        <h2 data-swiper-parallax-y=\"-50\" data-swiper-parallax-duration=\"500\"\n                                        data-swiper-parallax-opacity=\"0\"> Elvis Communications<strong>A global activation concept<\/strong> <\/h2>\n                                    <p data-swiper-parallax-y=\"-20\" data-swiper-parallax-duration=\"700\"\n                                        data-swiper-parallax-opacity=\"0\"><\/p>\n                                    <a href=\"https:\/\/savanta.com\/us\/case-studies\/elvis-communications\/\" class=\"btn btn-arrow btn-white\" data-swiper-parallax-y=\"-30\"\n                                        data-swiper-parallax-duration=\"1000\" data-swiper-parallax-opacity=\"0\">\n                                        Learn More <\/a>\n                                    <\/div>\n                                <\/div>\n                                                                <div class=\"item-right\">\n                                    <figure data-swiper-parallax-x=\"-150\" data-swiper-parallax-duration=\"1000\">\n                                                                               \n                                        <img decoding=\"async\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/07\/Elvis-communications-1.0-isolate-e1664270267242-1.png.webp\" alt=\"\" >\n                                    <\/figure>\n\n                                    <div class=\"animate-img\">\n                                    <svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n                                            xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" width=\"180px\"\n                                            height=\"180px\" viewBox=\"0 0 90 90\" xml:space=\"preserve\">\n                                            <circle class=\"circle\" cx=\"45\" cy=\"45\" r=\"36\" fill=\"transparent\"\n                                                stroke=\"black\" stroke-width=\"9\"><\/circle>\n                                            <circle class=\"another-circle\" transform=\"rotate(-90 45 45)\" cx=\"45\" cy=\"45\"\n                                                r=\"36\" fill=\"transparent\" stroke=\"black\" stroke-width=\"9\"><\/circle>\n\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n                           \n                            <\/div>\n                        <\/div>\n                        <!-- single slide -->\n                         <!-- single slide -->\n                         <div class=\"swiper-slide\">\n\n                            <div class=\"single-item\">\n                                <div class=\"item-left\">\n                                    <div class=\"item-wrap\">\n\n                                        <h2 data-swiper-parallax-y=\"-50\" data-swiper-parallax-duration=\"500\"\n                                        data-swiper-parallax-opacity=\"0\"> FREE NOW<strong>Optimising ad campaigns<\/strong> <\/h2>\n                                    <p data-swiper-parallax-y=\"-20\" data-swiper-parallax-duration=\"700\"\n                                        data-swiper-parallax-opacity=\"0\"><\/p>\n                                    <a href=\"https:\/\/savanta.com\/us\/case-studies\/free-now\/\" class=\"btn btn-arrow btn-white\" data-swiper-parallax-y=\"-30\"\n                                        data-swiper-parallax-duration=\"1000\" data-swiper-parallax-opacity=\"0\">\n                                        Learn More <\/a>\n                                    <\/div>\n                                <\/div>\n                                                                <div class=\"item-right\">\n                                    <figure data-swiper-parallax-x=\"-150\" data-swiper-parallax-duration=\"1000\">\n                                                                               \n                                        <img decoding=\"async\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/07\/Free-Now-isolate-2.0-e1664267105259-1.png.webp\" alt=\"\" >\n                                    <\/figure>\n\n                                    <div class=\"animate-img\">\n                                    <svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n                                            xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" width=\"180px\"\n                                            height=\"180px\" viewBox=\"0 0 90 90\" xml:space=\"preserve\">\n                                            <circle class=\"circle\" cx=\"45\" cy=\"45\" r=\"36\" fill=\"transparent\"\n                                                stroke=\"black\" stroke-width=\"9\"><\/circle>\n                                            <circle class=\"another-circle\" transform=\"rotate(-90 45 45)\" cx=\"45\" cy=\"45\"\n                                                r=\"36\" 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href=\"https:\/\/savanta.com\/us\/knowledge-centre\/view\/virtual-personas-savanta-new-product\/\">Virtual Personas by Savanta<\/a>\n                    <\/h3>\n                    <div class=\"meta\">\n                                            <em> 03\/26\/2026 <\/em>  - by <a href=\"https:\/\/savanta.com\/us\/author\/nick-baker\">Dr Nick Baker<\/a>                     <\/div>\n                  <\/div>\n                <\/article>\n                <!-- Single item -->\n                      <\/div>\n          <div class=\"right-col\">\n            <div class=\"right-row\">\n              \n                      <!-- Single item -->\n              <article class=\"single-card\">\n                \n                                    <figure class=\"bg-cover\">\n                    <div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(.webp);\">\n                                          <\/div>\n                    <div class=\"bg-ani\"><\/div>\n         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class=\"bg-cover\">\n                    <div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(.webp);\">\n                                          <\/div>\n                    <div class=\"bg-ani\"><\/div>\n                  <\/figure>\n                                <div class=\"card-body\">\n                                      <span class=\"small\"><em class='pink-ln'> |<\/em> <\/span>\n\n                  \n                  <h3 class=\"h5\"><a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/view\/remaining-budget-2025\/\">Get set for 2026: make your remaining budget work harder<\/a>\n                  <\/h3>\n                  <div class=\"meta\">\n                                        <em> 10\/24\/2025 <\/em>  - by <a href=\"https:\/\/savanta.com\/us\/author\/caroline-hawkings\">Caroline Hawkings<\/a>                   <\/div>\n                <\/div>\n              <\/article>\n                      <!-- Single item -->\n              <article class=\"single-card\">\n                \n                                    <figure class=\"bg-cover\">\n                    <div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(.webp);\">\n                                          <\/div>\n                    <div class=\"bg-ani\"><\/div>\n                  <\/figure>\n                                <div class=\"card-body\">\n                                      <span class=\"small\"><em class='pink-ln'> |<\/em> <\/span>\n\n                  \n                  <h3 class=\"h5\"><a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/view\/new-trends-driving-luxury-travel-for-uk-millionaires-3\/\">Beyond possessions: the new trends driving luxury travel for UK millionaires<\/a>\n                  <\/h3>\n                  <div class=\"meta\">\n                                        <em> 10\/02\/2025 <\/em>                   <\/div>\n                <\/div>\n              <\/article>\n        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We\u2019ll help you to track performance across the following metrics within each package: &nbsp; Pitch Pack Metrics include: \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Awareness \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Familiarity \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Consideration \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Penetration \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Advertizing awareness \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Image associations. &nbsp; Brand Health Pack Metrics include: \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Awareness \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Brand advantage \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Brand affinity \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Familiarity \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Brand love \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Net buzz. &nbsp; Customer Retention Pack Metrics include: \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 NPS \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Products considered \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Penetration L12M \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Lapsed customer \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Annual frequency \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Reasons for choosing. &nbsp; &nbsp; Research benefits Tailored to your needs With our Pitch Pack, Brand Health Pack and Customer Retention Pack, you should have everything you need. But for anything else in between, simply add your own bespoke data set. Fast and flexible insights Build your own custom data set or purchase an expertly crafted pack to answer specific business issues. Ideal if you need data in a flash. Empowering data Our market intelligence program offers access to client-defined data sets to reach your goals. Our Essentials range Brand tracker Campaign evaluation Concept test Creative test Employee experience Pitch winner Stakeholder perceptions Find out more Prove your genius with our research and insight tools you need to win the pitch and deliver successful campaigns. Contact us Case studies View all Elvis CommunicationsA global activation concept Learn More FREE NOWOptimising ad campaigns Learn More Knowledge center View more Explore | Virtual Personas by Savanta 03\/26\/2026 &#8211; by Dr Nick Baker | The 4 shifts shaping research and marketing in 2026 11\/11\/2025 &#8211; by Caroline Hawkings | 4 quick-turn research ideas to spend your leftover budget wisely 11\/04\/2025 &#8211; by Caroline Hawkings | Get set for 2026: make your remaining budget work harder 10\/24\/2025 &#8211; by Caroline Hawkings | Beyond possessions: the new trends driving luxury travel for UK millionaires 10\/02\/2025<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":23054,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-25953","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/pages\/25953","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/comments?post=25953"}],"version-history":[{"count":0,"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/pages\/25953\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/pages\/23054"}],"wp:attachment":[{"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/media?parent=25953"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}