{"id":25924,"date":"2022-07-24T10:21:59","date_gmt":"2022-07-24T10:21:59","guid":{"rendered":"https:\/\/savanta.com\/copy-of-data-collection-2\/"},"modified":"2022-11-02T17:04:08","modified_gmt":"2022-11-02T17:04:08","slug":"brand-tracker","status":"publish","type":"page","link":"https:\/\/savanta.com\/us\/our-products\/essentials\/brand-tracker\/","title":{"rendered":"Essentials Brand tracker"},"content":{"rendered":"<div id=\"pl-25924\"  class=\"panel-layout\" ><div id=\"pg-25924-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-25924-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-25924-0-0-0\" class=\"so-panel widget widget_one-page-navigation-widget panel-first-child\" data-index=\"0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-one-page-navigation-widget so-widget-one-page-navigation-widget-default-d75171398898-25924\"\n\t\t\t\n\t\t>\r\n  <div class=\"wrapper-vid-img  sec-space-bottom\">\r\n                    <div class=\"banner-video-img \">\r\n            \r\n            <figure class=\"bg-cover\">\r\n                <div class=\"bg slide-image-up slide-image-up-half\"\r\n                    style=\"background-image: url(https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/08\/essentials-1.jpg.webp);\">\r\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"600\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/08\/essentials-1.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" \/>                <\/div>\r\n                <div class=\"bg-ani\"><\/div>\r\n            <\/figure>\r\n             <button class=\"button-down-arrow\" >\r\n                <span class=\"txt-down\">Scroll<\/span>\r\n                <span class=\"txt-arrow\"><\/span>\r\n            <\/button>\r\n        <\/div>\r\n                \r\n           \r\n               <div class=\"cb-nav-bar-wrap\">\r\n        <nav class=\"cb-nav-bar\">\r\n            <div class=\"container\">\r\n                <ul>\r\n                                            \r\n\r\n                    <li class=\"active \" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#our-approach\">Our approach<\/a>\r\n                        \r\n                    <\/li>\r\n                                             \r\n\r\n                    <li class=\"\" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#benefits\">Benefits<\/a>\r\n                        \r\n                    <\/li>\r\n                                             \r\n\r\n                    <li class=\"\" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#our-essentials-range\">Our Essentials range<\/a>\r\n                        \r\n                    <\/li>\r\n                                             \r\n\r\n                    <li class=\"\" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#case-studies\">Case studies<\/a>\r\n                        \r\n                    <\/li>\r\n                                         \r\n                <\/ul>\r\n            <\/div>\r\n        <\/nav>\r\n        <\/div>\r\n    \r\n \r\n    <\/div>\r\n<\/div><\/div><div id=\"panel-25924-0-0-1\" class=\"so-panel widget widget_overview-second-widget\" data-index=\"1\" ><div id=\"our-approach\" class=\"panel-widget-style panel-widget-style-for-25924-0-0-1\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-overview-second-widget so-widget-overview-second-widget-default-d75171398898-25924\"\n\t\t\t\n\t\t>   <section class=\"make-better-wrap make-better-wrap-inner-page  sec-space-90 space-col\">\n            <div class=\"container\">\n\n                <div class=\"row\">\n                    <div class=\"col-lg-4\">\n                        <h2 data-aos=\"fade-up\"  >Our approach<\/h2>\n                    <\/div>\n                    <div class=\"col-lg-7 offset-lg-1\">\n                        <div class=\"common-content\" data-aos=\"fade-up\">\n                           <p>Essentials is a modular suite of research products offering a competitive alternative to traditional market research and insights. It provides the same quality and rigor you\u2019d expect, and is fuss-free, fast, and flexible.<\/p>\n<p>Our team of professionals has designed hundreds of brand trackers for leading global brands. Our experts handle full operational set up and delivery in our simple, data-led service that is efficient, valuable and sustainable.<\/p>\n<p>Our Essentials Brand Tracker will help you track performance across brand KPIs to measure a range of awareness, buzz and affinity. Across brand drivers, we\u2019ll investigate associations, and NPS and use audience profiling questions.<\/p>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/section>\n<\/div><\/div><\/div><div id=\"panel-25924-0-0-2\" class=\"so-panel widget widget_research-benefits-widget\" data-index=\"2\" ><div id=\"benefits\" class=\"panel-widget-style panel-widget-style-for-25924-0-0-2\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-research-benefits-widget so-widget-research-benefits-widget-default-d75171398898-25924\"\n\t\t\t\n\t\t><section class=\"research-benefits sec-space-90\">\r\n\t<div class=\"container\">\r\n\t\t<div class=\"row heading-row\">\r\n\t\t\t<div class=\"col-lg-6\">\r\n\t\t\t\t<h2 data-aos=\"fade-up\">Research benefits<\/h2>\r\n\t\t\t\t<p data-aos=\"fade-up\"><\/p>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t<div class=\"row benefits-row\">\r\n\t\t                \t\t\t<div class=\"col-lg-4 benefit-item\" data-aos=\"fade-up\">\r\n\t\t\t\t<div class=\"benefit-icon\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/06\/clock.png\" alt=\"\" \/>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<h3 class=\"h5\">Brand understanding<\/h3>\r\n\t\t\t    \t\t\t    \t\t\t\t<p><p>What does your competition look like? Identify key KPIs and drivers, as well as track performance, audiences, and the competition.<\/p>\n<\/p>\r\n\t\t\t                       \t\t\t<\/div>\r\n\t\t   \t\t\t<div class=\"col-lg-4 benefit-item\" data-aos=\"fade-up\">\r\n\t\t\t\t<div class=\"benefit-icon\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/06\/clock-1.png\" alt=\"\" \/>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<h3 class=\"h5\">Benchmarked data<\/h3>\r\n\t\t\t    \t\t\t    \t\t\t\t<p><p>Compare your brand to 1,500 other brands, tracked using our BrandVue market intelligence platform.<\/p>\n<\/p>\r\n\t\t\t                       \t\t\t<\/div>\r\n\t\t   \t\t\t<div class=\"col-lg-4 benefit-item\" data-aos=\"fade-up\">\r\n\t\t\t\t<div class=\"benefit-icon\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/06\/clock-1.png\" alt=\"\" \/>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<h3 class=\"h5\">A cost effective, high value alternative<\/h3>\r\n\t\t\t    \t\t\t    \t\t\t\t<p><p>Essentials allows you to run your core projects at a low cost competitively in a post-pandemic and economically uncertain market.<\/p>\n<\/p>\r\n\t\t\t                       \t\t\t<\/div>\r\n\t\t   \t\t\t<div class=\"col-lg-4 benefit-item\" data-aos=\"fade-up\">\r\n\t\t\t\t<div class=\"benefit-icon\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/06\/clock-1.png\" alt=\"\" \/>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<h3 class=\"h5\">Speed of delivery <\/h3>\r\n\t\t\t    \t\t\t    \t\t\t\t<p><p>Working within consistent modules speeds up all elements of the process. Results can be turned around in as little at 24-hours!<\/p>\n<\/p>\r\n\t\t\t                       \t\t\t<\/div>\r\n\t\t   \t\t\t<div class=\"col-lg-4 benefit-item\" data-aos=\"fade-up\">\r\n\t\t\t\t<div class=\"benefit-icon\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/06\/clock-1.png\" alt=\"\" \/>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<h3 class=\"h5\">Visual outputs <\/h3>\r\n\t\t\t    \t\t\t    \t\t\t\t<p><p>Online dashboards with an easy-to-understand set of deliverables.<\/p>\n<\/p>\r\n\t\t\t                       \t\t\t<\/div>\r\n\t\t   \t\t\t<div class=\"col-lg-4 benefit-item\" data-aos=\"fade-up\">\r\n\t\t\t\t<div class=\"benefit-icon\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/06\/clock-1.png\" alt=\"\" \/>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<h3 class=\"h5\">Complete flexibility <\/h3>\r\n\t\t\t    \t\t\t    \t\t\t\t<p><p>Freedom to create and adapt trackers targeted to your audiences.<\/p>\n<\/p>\r\n\t\t\t                       \t\t\t<\/div>\r\n\t\t   \t\t<\/div>\r\n\t<\/div>\r\n<\/section>\r\n        \r\n<\/div><\/div><\/div><div id=\"panel-25924-0-0-3\" class=\"so-panel widget widget_research-methods-widget\" data-index=\"3\" ><div id=\"our-essentials-range\" class=\"panel-widget-style panel-widget-style-for-25924-0-0-3\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-research-methods-widget so-widget-research-methods-widget-default-d75171398898-25924\"\n\t\t\t\n\t\t>\t<section class=\"research-methods sec-space-90\">\r\n            <div class=\"container\">\r\n                      <div class=\"row heading-row\">\r\n                                        <div class=\"col-lg-6 col-md-9 col-sm-9\">\r\n                        <h2 data-aos=\"fade-up\">Our Essentials range <\/h2>\r\n                    <\/div>\r\n                                                 <\/div>\r\n                            <div class=\"row research-item-row\">\r\n\t\t\t\t \r\n                                    <div class=\"col-lg-6 col-md-12 research-item\">\r\n                        <div class=\"research-item-inner\" data-aos=\"fade-up\">\r\n                           \r\n                            <div class=\"research-image\"   style=\"background-image: url(https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/09\/BV-Essentials-2-768x768.jpg)\"  >\r\n                                                               <img decoding=\"async\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/09\/BV-Essentials-2-768x768.jpg\"\r\n                                    alt=\"\" \/>\r\n                                                            <\/div>\r\n                       \r\n                                                        <div class=\"research-name\">\r\n                                                                 <h3 class=\"h5\">BrandVue Essentials<\/h3>\r\n                                                                                                  <a href=\"\/us\/our-products\/essentials\/brandvue\/\" class=\"btn-simple-arrow\" aria-label=\"BrandVue Essentials\"><\/a>\r\n                                                            <\/div>\r\n                                                <\/div>\r\n                    <\/div>\r\n                                        <div class=\"col-lg-6 col-md-12 research-item\">\r\n                        <div class=\"research-item-inner\" data-aos=\"fade-up\">\r\n                           \r\n                            <div class=\"research-image\"   style=\"background-image: url(https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/09\/BV-Essentials-2-768x768.jpg)\"  >\r\n                                                               <img decoding=\"async\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/09\/BV-Essentials-2-768x768.jpg\"\r\n                                    alt=\"\" \/>\r\n                                                            <\/div>\r\n                       \r\n                                                        <div class=\"research-name\">\r\n                                                                 <h3 class=\"h5\">Campaign evaluation <\/h3>\r\n                                                                                                  <a href=\"\/us\/our-products\/essentials\/campaign-evaluation\" class=\"btn-simple-arrow\" aria-label=\"Campaign evaluation \"><\/a>\r\n                                                            <\/div>\r\n                                                <\/div>\r\n                    <\/div>\r\n                                        <div class=\"col-lg-6 col-md-12 research-item\">\r\n                        <div class=\"research-item-inner\" data-aos=\"fade-up\">\r\n                           \r\n                            <div class=\"research-image\"   style=\"background-image: url(https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/09\/BV-Essentials-2-768x768.jpg)\"  >\r\n                                                               <img decoding=\"async\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/09\/BV-Essentials-2-768x768.jpg\"\r\n                                    alt=\"\" \/>\r\n                                                            <\/div>\r\n                       \r\n                                                        <div class=\"research-name\">\r\n                                                                 <h3 class=\"h5\">Concept test<\/h3>\r\n                                                                                                  <a href=\"\/us\/our-products\/essentials\/concept-test\" class=\"btn-simple-arrow\" aria-label=\"Concept test\"><\/a>\r\n                                                            <\/div>\r\n                                                <\/div>\r\n                    <\/div>\r\n                                        <div class=\"col-lg-6 col-md-12 research-item\">\r\n                        <div class=\"research-item-inner\" data-aos=\"fade-up\">\r\n                           \r\n                            <div class=\"research-image\"   style=\"background-image: url(https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/09\/BV-Essentials-2-768x768.jpg)\"  >\r\n                                                               <img decoding=\"async\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/09\/BV-Essentials-2-768x768.jpg\"\r\n                                    alt=\"\" \/>\r\n                                                            <\/div>\r\n                       \r\n                                                        <div class=\"research-name\">\r\n                                                                 <h3 class=\"h5\">Creative test<\/h3>\r\n                                                                                                  <a href=\"\/us\/our-products\/essentials\/creative-test\" class=\"btn-simple-arrow\" aria-label=\"Creative test\"><\/a>\r\n                                                            <\/div>\r\n                                                <\/div>\r\n                    <\/div>\r\n                                        <div class=\"col-lg-6 col-md-12 research-item\">\r\n                        <div class=\"research-item-inner\" data-aos=\"fade-up\">\r\n                           \r\n                            <div class=\"research-image\"   style=\"background-image: url(https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/09\/BV-Essentials-2-768x768.jpg)\"  >\r\n                                                               <img decoding=\"async\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/09\/BV-Essentials-2-768x768.jpg\"\r\n                                    alt=\"\" \/>\r\n                                                            <\/div>\r\n                       \r\n                                                        <div class=\"research-name\">\r\n                                                                 <h3 class=\"h5\">Employee experience<\/h3>\r\n                                                                                                  <a href=\"\/us\/our-products\/essentials\/employee-experience\" class=\"btn-simple-arrow\" aria-label=\"Employee experience\"><\/a>\r\n                                                            <\/div>\r\n                                                <\/div>\r\n                    <\/div>\r\n                                        <div class=\"col-lg-6 col-md-12 research-item\">\r\n                        <div class=\"research-item-inner\" data-aos=\"fade-up\">\r\n                           \r\n                            <div class=\"research-image\"   style=\"background-image: url(https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/09\/BV-Essentials-2-768x768.jpg)\"  >\r\n                                                               <img decoding=\"async\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/09\/BV-Essentials-2-768x768.jpg\"\r\n                                    alt=\"\" \/>\r\n                                                            <\/div>\r\n                       \r\n                                                        <div class=\"research-name\">\r\n                                                                 <h3 class=\"h5\">Pitch Winner<\/h3>\r\n                                                                                                  <a href=\"\/us\/our-products\/essentials\/pitch-winner\" class=\"btn-simple-arrow\" aria-label=\"Pitch Winner\"><\/a>\r\n                                                            <\/div>\r\n                                                <\/div>\r\n                    <\/div>\r\n                                        <div class=\"col-lg-6 col-md-12 research-item\">\r\n                        <div class=\"research-item-inner\" data-aos=\"fade-up\">\r\n                           \r\n                            <div class=\"research-image\"   style=\"background-image: url(https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/09\/BV-Essentials-2-768x768.jpg)\"  >\r\n                                                               <img decoding=\"async\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/09\/BV-Essentials-2-768x768.jpg\"\r\n                                    alt=\"\" \/>\r\n                                                            <\/div>\r\n                       \r\n                                                        <div class=\"research-name\">\r\n                                                                 <h3 class=\"h5\">Stakeholder perceptions<\/h3>\r\n                                                                                                  <a href=\"\/us\/our-products\/essentials\/stakeholder-perceptions\" class=\"btn-simple-arrow\" aria-label=\"Stakeholder perceptions\"><\/a>\r\n                                                            <\/div>\r\n                                                <\/div>\r\n                    <\/div>\r\n                                    <\/div>\r\n                        <\/div>\r\n        <\/section>\r\n        \r\n<\/div><\/div><\/div><div id=\"panel-25924-0-0-4\" class=\"so-panel widget widget_book-demo-widget\" data-index=\"4\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-book-demo-widget so-widget-book-demo-widget-default-d75171398898-25924\"\n\t\t\t\n\t\t>\n   <section class=\"book-demo sec-space-90\">\n            <div class=\"container\">\n                <h2 data-aos=\"fade-up\">Find out more<\/h2>\n                <p data-aos=\"fade-up\"><p>Prove your genius with our research and insight tools you need to win the pitch and deliver successful campaigns.<\/p>\n<\/p>\n                <a href=\"https:\/\/info.savanta.com\/savanta-essentials\" class=\"btn btn-arrow btn-white\"  data-aos=\"fade-up\">Contact us<\/a>\n            <\/div>\n        <\/section>\n<\/div><\/div><div id=\"panel-25924-0-0-5\" class=\"so-panel widget widget_get-in-touch-widget\" data-index=\"5\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-get-in-touch-widget so-widget-get-in-touch-widget-default-d75171398898-25924\"\n\t\t\t\n\t\t><section class=\"subscribe-wrap sec-space-90\" id=\"want-to-discover-how-we-can-help-your-brand\">\r\n              <div class=\"container\">\r\n                <div class=\"subscribe-in\"  >\r\n                                      <div class=\"common-content\" data-aos=\"fade-up\"   >\r\n                                               <h2 class=\"h3\">Want to discover how we can help your brand?<\/h2>\r\n                                                                      <\/div>\r\n                                     \r\n                    <a href=\"\/us\/contact-us\/\" class=\"btn btn-black btn-arrow hover-dark\" data-aos=\"fade-up\"    data-aos-delay=\"200\">Contact us<\/a>\r\n                                  <\/div>\r\n            <\/div>\r\n                     <\/section>\r\n<\/div><\/div>           \n         \n        <section class=\"case-study-widget sec-space-90 is-visible\" id=\"case-studies\">\n            <div class=\"container\">\n                            <div class=\"title-wrap\">\n                    <h2 data-aos=\"fade-up\">Case studies<\/h2>\n                                        <a href=\"\/us\/case-studies\/\" class=\"btn btn-arrow btn-white\" data-aos=\"fade-up\">View all <\/a>\n                                  <\/div>\n              \n                                <div class=\"case-study-slider\"  >\n                    <div class=\"swiper-wrapper\">\n                             <!-- single slide -->\n                         <div class=\"swiper-slide\">\n\n                            <div class=\"single-item\">\n                                <div class=\"item-left\">\n                                    <div class=\"item-wrap\">\n\n                                        <h2 data-swiper-parallax-y=\"-50\" data-swiper-parallax-duration=\"500\"\n                                        data-swiper-parallax-opacity=\"0\"> Elvis Communications<strong>A global activation concept<\/strong> <\/h2>\n                                    <p data-swiper-parallax-y=\"-20\" data-swiper-parallax-duration=\"700\"\n                                        data-swiper-parallax-opacity=\"0\"><\/p>\n                                    <a href=\"https:\/\/savanta.com\/us\/case-studies\/elvis-communications\/\" class=\"btn btn-arrow btn-white\" data-swiper-parallax-y=\"-30\"\n                                        data-swiper-parallax-duration=\"1000\" data-swiper-parallax-opacity=\"0\">\n                                        Learn More <\/a>\n                                    <\/div>\n                                <\/div>\n                                                                <div class=\"item-right\">\n                                    <figure data-swiper-parallax-x=\"-150\" data-swiper-parallax-duration=\"1000\">\n                                                                               \n                                        <img decoding=\"async\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/07\/Elvis-communications-1.0-isolate-e1664270267242-1.png.webp\" alt=\"\" >\n                                    <\/figure>\n\n                                    <div class=\"animate-img\">\n                                    <svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n                                            xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" width=\"180px\"\n                                            height=\"180px\" viewBox=\"0 0 90 90\" xml:space=\"preserve\">\n                                            <circle class=\"circle\" cx=\"45\" cy=\"45\" r=\"36\" fill=\"transparent\"\n                                                stroke=\"black\" stroke-width=\"9\"><\/circle>\n                                            <circle class=\"another-circle\" transform=\"rotate(-90 45 45)\" cx=\"45\" cy=\"45\"\n                                                r=\"36\" fill=\"transparent\" stroke=\"black\" stroke-width=\"9\"><\/circle>\n\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n                           \n                            <\/div>\n                        <\/div>\n                        <!-- single slide -->\n                         <!-- single slide -->\n                         <div class=\"swiper-slide\">\n\n                            <div class=\"single-item\">\n                                <div class=\"item-left\">\n                                    <div class=\"item-wrap\">\n\n                                        <h2 data-swiper-parallax-y=\"-50\" data-swiper-parallax-duration=\"500\"\n                                        data-swiper-parallax-opacity=\"0\"> FREE NOW<strong>Optimising ad campaigns<\/strong> <\/h2>\n                                    <p data-swiper-parallax-y=\"-20\" data-swiper-parallax-duration=\"700\"\n                                        data-swiper-parallax-opacity=\"0\"><\/p>\n                                    <a href=\"https:\/\/savanta.com\/us\/case-studies\/free-now\/\" class=\"btn btn-arrow btn-white\" data-swiper-parallax-y=\"-30\"\n                                        data-swiper-parallax-duration=\"1000\" data-swiper-parallax-opacity=\"0\">\n                                        Learn More <\/a>\n                                    <\/div>\n                             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class=\"bg-ani\"><\/div>\n                    <\/figure>\n                                    <div class=\"card-body\">\n                                                              <span class=\"small\">Brand tracking <\/span>\n                    \n                    <h3 class=\"h4\"><a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/view\/savanta-sustainability-segmentation-how-marketers-can-turn-good-intentions-into-green-buying-behaviours\/\">Sustainability Segmentation: how marketers can turn good intentions into green buying behaviours<\/a>\n                    <\/h3>\n                    <div class=\"meta\">\n                                            <em> 03\/19\/2025 <\/em>                     <\/div>\n                  <\/div>\n                <\/article>\n                <!-- Single item -->\n                      <\/div>\n          <div class=\"right-col\">\n            <div class=\"right-row\">\n              \n                      <!-- Single item -->\n           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does brand tracking measure?<\/a>\n                  <\/h3>\n                  <div class=\"meta\">\n                                        <em> 10\/27\/2024 <\/em>  - by <a href=\"https:\/\/savanta.com\/us\/author\/nick-baker\">Dr Nick Baker<\/a>                   <\/div>\n                <\/div>\n              <\/article>\n                      <!-- Single item -->\n              <article class=\"single-card\">\n                \n                                    <figure class=\"bg-cover\">\n                    <div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(.webp);\">\n                                          <\/div>\n                    <div class=\"bg-ani\"><\/div>\n                  <\/figure>\n                                <div class=\"card-body\">\n                                      <span class=\"small\">Brand tracking<\/span>\n                  \n                  <h3 class=\"h5\"><a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/view\/the-evolution-of-gen-z-from-fast-fashion-to-authentic-luxury\/\">The Evolution of Gen Z: From fast fashion to authentic luxury<\/a>\n                  <\/h3>\n                  <div class=\"meta\">\n                                        <em> 10\/25\/2024 <\/em>  - by <a href=\"https:\/\/savanta.com\/us\/author\/kyle-gollins\">Kyle Gollins<\/a>                   <\/div>\n                <\/div>\n              <\/article>\n                      <!-- Single item -->\n              <article class=\"single-card\">\n                \n                                    <figure class=\"bg-cover\">\n                    <div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/09\/Brand-performance-research-1-1024x600.jpg.webp);\">\n                      <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"600\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/09\/Brand-performance-research-1-1024x600.jpg\" class=\"attachment-big size-big\" alt=\"\" \/>                    <\/div>\n                    <div class=\"bg-ani\"><\/div>\n                  <\/figure>\n                                <div class=\"card-body\">\n                                      <span class=\"small\">Brand tracking<\/span>\n                  \n                  <h3 class=\"h5\"><a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/view\/what-is-brand-equity-market-research\/\">What is brand equity market research?<\/a>\n                  <\/h3>\n                  <div class=\"meta\">\n                                        <em> 09\/27\/2024 <\/em>  - by <a href=\"https:\/\/savanta.com\/us\/author\/nick-baker\">Dr Nick Baker<\/a>                   <\/div>\n                <\/div>\n              <\/article>\n        \n            <\/div>\n          <\/div>\n        <\/div>\n\n              <\/div>\n    <\/section>\n\n\n  <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Scroll Our approach Benefits Our Essentials range Case studies Our approach Essentials is a modular suite of research products offering a competitive alternative to traditional market research and insights. It provides the same quality and rigor you\u2019d expect, and is fuss-free, fast, and flexible. Our team of professionals has designed hundreds of brand trackers for leading global brands. Our experts handle full operational set up and delivery in our simple, data-led service that is efficient, valuable and sustainable. Our Essentials Brand Tracker will help you track performance across brand KPIs to measure a range of awareness, buzz and affinity. Across brand drivers, we\u2019ll investigate associations, and NPS and use audience profiling questions. Research benefits Brand understanding What does your competition look like? Identify key KPIs and drivers, as well as track performance, audiences, and the competition. Benchmarked data Compare your brand to 1,500 other brands, tracked using our BrandVue market intelligence platform. A cost effective, high value alternative Essentials allows you to run your core projects at a low cost competitively in a post-pandemic and economically uncertain market. Speed of delivery Working within consistent modules speeds up all elements of the process. Results can be turned around in as little at 24-hours! Visual outputs Online dashboards with an easy-to-understand set of deliverables. Complete flexibility Freedom to create and adapt trackers targeted to your audiences. Our Essentials range BrandVue Essentials Campaign evaluation Concept test Creative test Employee experience Pitch Winner Stakeholder perceptions Find out more Prove your genius with our research and insight tools you need to win the pitch and deliver successful campaigns. Contact us Want to discover how we can help your brand? Contact us Case studies View all Elvis CommunicationsA global activation concept Learn More FREE NOWOptimising ad campaigns Learn More Knowledge center View more Explore Brand tracking Sustainability Segmentation: how marketers can turn good intentions into green buying behaviours 03\/19\/2025 Brand tracking The crucial role of Brand Tracking in B2B markets 11\/13\/2024 &#8211; by Zoe Taylor Brand tracking What does brand tracking measure? 10\/27\/2024 &#8211; by Dr Nick Baker Brand tracking The Evolution of Gen Z: From fast fashion to authentic luxury 10\/25\/2024 &#8211; by Kyle Gollins Brand tracking What is brand equity market research? 09\/27\/2024 &#8211; by Dr Nick Baker<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":23054,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-25924","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/pages\/25924","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/comments?post=25924"}],"version-history":[{"count":0,"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/pages\/25924\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/pages\/23054"}],"wp:attachment":[{"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/media?parent=25924"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}