{"id":25682,"date":"2022-07-23T07:14:28","date_gmt":"2022-07-23T07:14:28","guid":{"rendered":"https:\/\/savanta.com\/copy-of-analytics-2\/"},"modified":"2022-10-31T17:20:29","modified_gmt":"2022-10-31T17:20:29","slug":"behavioral","status":"publish","type":"page","link":"https:\/\/savanta.com\/us\/research-consulting\/research-methods\/behavioral\/","title":{"rendered":"Behavioral"},"content":{"rendered":"<div id=\"pl-25682\"  class=\"panel-layout\" ><div id=\"pg-25682-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-25682-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-25682-0-0-0\" class=\"so-panel widget widget_one-page-navigation-widget panel-first-child\" data-index=\"0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-one-page-navigation-widget so-widget-one-page-navigation-widget-default-d75171398898-25682\"\n\t\t\t\n\t\t>\r\n  <div class=\"wrapper-vid-img  sec-space-bottom\">\r\n                    <div class=\"banner-video-img \">\r\n            \r\n            <figure class=\"bg-cover\">\r\n                <div class=\"bg slide-image-up slide-image-up-half\"\r\n                    style=\"background-image: url(https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/09\/Behavioural-science-1.jpg.webp);\">\r\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"600\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/09\/Behavioural-science-1.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" srcset=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/09\/Behavioural-science-1.jpg 1920w, https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/09\/Behavioural-science-1-300x94.jpg 300w, https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/09\/Behavioural-science-1-1024x320.jpg 1024w, https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/09\/Behavioural-science-1-768x240.jpg 768w, https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/09\/Behavioural-science-1-1536x480.jpg 1536w, https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/09\/Behavioural-science-1-1568x490.jpg 1568w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>                <\/div>\r\n                <div class=\"bg-ani\"><\/div>\r\n            <\/figure>\r\n             <button class=\"button-down-arrow\" >\r\n                <span class=\"txt-down\">Scroll<\/span>\r\n                <span class=\"txt-arrow\"><\/span>\r\n            <\/button>\r\n        <\/div>\r\n                \r\n           \r\n               <div class=\"cb-nav-bar-wrap\">\r\n        <nav class=\"cb-nav-bar\">\r\n            <div class=\"container\">\r\n                <ul>\r\n                                            \r\n\r\n                    <li class=\"active \" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#our-approach\">Our approach<\/a>\r\n                        \r\n                    <\/li>\r\n                                             \r\n\r\n                    <li class=\"\" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#research-benefits\">Benefits<\/a>\r\n                        \r\n                    <\/li>\r\n                                             \r\n\r\n                    <li class=\"\" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#how-it-works\">How it works<\/a>\r\n                        \r\n                    <\/li>\r\n                                             \r\n\r\n                    <li class=\"\" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#research-methods\">Research methods<\/a>\r\n                        \r\n                    <\/li>\r\n                                             \r\n\r\n                    <li class=\"\" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#case-studies\">Case studies<\/a>\r\n                        \r\n                    <\/li>\r\n                                             \r\n\r\n                    <li class=\"\" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#reports\">Reports<\/a>\r\n                        \r\n                    <\/li>\r\n                                         \r\n                <\/ul>\r\n            <\/div>\r\n        <\/nav>\r\n        <\/div>\r\n    \r\n \r\n    <\/div>\r\n<\/div><\/div><div id=\"panel-25682-0-0-1\" class=\"so-panel widget widget_overview-second-widget\" data-index=\"1\" ><div id=\"our-approach\" class=\"panel-widget-style panel-widget-style-for-25682-0-0-1\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-overview-second-widget so-widget-overview-second-widget-default-d75171398898-25682\"\n\t\t\t\n\t\t>   <section class=\"make-better-wrap make-better-wrap-inner-page  sec-space-90 space-col\">\n            <div class=\"container\">\n\n                <div class=\"row\">\n                    <div class=\"col-lg-4\">\n                        <h2 data-aos=\"fade-up\"  >Our approach<\/h2>\n                    <\/div>\n                    <div class=\"col-lg-7 offset-lg-1\">\n                        <div class=\"common-content\" data-aos=\"fade-up\">\n                           <p>Humans are complicated. What we say and what we do are often at odds \u2013 our decisions and perceptions can be irrational.\u00a0But how can you increase awareness, satisfaction, conversions, and growth when customers\u2019 actions are so hard to predict?<\/p>\n<p>Our behavioral insights ensure that tactics and recommendations are effective and relevant. They\u2019re grounded in people\u2019s real lives and their underlying attitudes. Typical market research services will tell you <em>what<\/em> people think. To make better decisions, it\u2019s important to go a step further and understand <em>how<\/em> people think. In our behavioral toolkit, you\u2019ll find:<\/p>\n<ul>\n<li>Ethnography and unobtrusive observations<\/li>\n<li>Implicit brand associations<\/li>\n<li>Implicit conjoint and trade-off analysis<\/li>\n<li>Priming<\/li>\n<li>Psychometric and biometric analysis<\/li>\n<li>Web-alongs, shop-alongs, and much more<\/li>\n<\/ul>\n<p>We want you to increase ROI with effective communications and initiatives \u2013 informed by true user behavior and mindsets.<\/p>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/section>\n<\/div><\/div><\/div><div id=\"panel-25682-0-0-2\" class=\"so-panel widget widget_research-benefits-widget\" data-index=\"2\" ><div id=\"research-benefits\" class=\"panel-widget-style panel-widget-style-for-25682-0-0-2\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-research-benefits-widget so-widget-research-benefits-widget-default-d75171398898-25682\"\n\t\t\t\n\t\t><section class=\"research-benefits sec-space-90\">\r\n\t<div class=\"container\">\r\n\t\t<div class=\"row heading-row\">\r\n\t\t\t<div class=\"col-lg-6\">\r\n\t\t\t\t<h2 data-aos=\"fade-up\">Research benefits<\/h2>\r\n\t\t\t\t<p data-aos=\"fade-up\"><p>Applying a behavioral science lens shows you the full picture of how customers behave and the reasons why.<\/p>\n<\/p>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t<div class=\"row benefits-row\">\r\n\t\t                \t\t\t<div class=\"col-lg-4 benefit-item\" data-aos=\"fade-up\">\r\n\t\t\t\t<div class=\"benefit-icon\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/06\/clock-1.png\" alt=\"\" \/>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<h3 class=\"h5\">Addressing challenges <\/h3>\r\n\t\t\t    \t\t\t    \t\t\t\t<p><p>Our scientific style of behavioral thinking brings a refreshing and revitalizing perspective to your challenges.<\/p>\n<\/p>\r\n\t\t\t                       \t\t\t<\/div>\r\n\t\t   \t\t\t<div class=\"col-lg-4 benefit-item\" data-aos=\"fade-up\">\r\n\t\t\t\t<div class=\"benefit-icon\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/06\/clock-1.png\" alt=\"\" \/>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<h3 class=\"h5\">Changing behavior <\/h3>\r\n\t\t\t    \t\t\t    \t\t\t\t<p><p>If you can understand, predict and influence behavior, you're on the road to improving performance against key metrics.<\/p>\n<\/p>\r\n\t\t\t                       \t\t\t<\/div>\r\n\t\t   \t\t\t<div class=\"col-lg-4 benefit-item\" data-aos=\"fade-up\">\r\n\t\t\t\t<div class=\"benefit-icon\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/06\/clock-1.png\" alt=\"\" \/>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<h3 class=\"h5\">Increasing ROI <\/h3>\r\n\t\t\t    \t\t\t    \t\t\t\t<p><p>It's what we all want for our brands. Maximum awareness of key messages. Increased customer satisfaction. Improved conversions and growth.<\/p>\n<\/p>\r\n\t\t\t                       \t\t\t<\/div>\r\n\t\t   \t\t\t<div class=\"col-lg-4 benefit-item\" data-aos=\"fade-up\">\r\n\t\t\t\t<div class=\"benefit-icon\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/06\/clock-1.png\" alt=\"\" \/>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<h3 class=\"h5\">Finding new opportunities <\/h3>\r\n\t\t\t    \t\t\t    \t\t\t\t<p><p>Uncover new opportunities based on people\u2019s real lives, actions and decisions. Ensure your strategies are aligned to customer behaviour.<\/p>\n<\/p>\r\n\t\t\t                       \t\t\t<\/div>\r\n\t\t   \t\t<\/div>\r\n\t<\/div>\r\n<\/section>\r\n        \r\n<\/div><\/div><\/div><div id=\"panel-25682-0-0-3\" class=\"so-panel widget widget_our-products-widget\" data-index=\"3\" ><div id=\"how-it-works\" class=\"panel-widget-style panel-widget-style-for-25682-0-0-3\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-our-products-widget so-widget-our-products-widget-default-d75171398898-25682\"\n\t\t\t\n\t\t>            <section class=\"our-products sec-space-90\" id=\"how-it-works\">\r\n                <div class=\"container dflex\">\r\n                    <div class=\"sidebar\">\r\n                                                            <h2 data-aos=\"fade-up\">How it works<\/h2>\r\n                                                        \r\n                        <div class=\"c-text\" data-aos=\"fade-up\" ><p>We use a simple three-stage process for behavioral market research. Step-by-step, here\u2019s how we do it:<\/p>\n \r\n                                                    <\/div>\r\n                            \r\n                    <\/div>\r\n                    \r\n                                                    <div class=\"common-content\">\r\n                                    <script src=\"https:\/\/unpkg.com\/@lottiefiles\/lottie-player@latest\/dist\/lottie-player.js\"><\/script> \r\n                                    \r\n                                    <!-- Single item -->\r\n                                                                                    <article class=\"card\">\r\n\r\n                                                                                                                        <div class=\"number\">01<\/div> \r\n                                                                                                                                <div class=\"card-body\">\r\n                                                                                                                                                    <h3 class=\"h4\" data-aos=\"fade-up\">Inform <\/h3>\r\n                                                                                                                                                \r\n                                                                    <div class=\"c-text\" data-aos=\"fade-up\">\r\n                                                                        <p>We evaluate the role of context and how it influences decision-making, actions, and the customer experience. We use tried-and-tested quantitative and qualitative research to explore the stated, implicit, and ethnographic.<\/p>\n   \r\n                                                                        \r\n                                                                                                                                            <\/div>\r\n                                     \r\n                                                                <\/div>\r\n                                                                                                            <\/article>\r\n                                                                                            <article class=\"card\">\r\n\r\n                                                                                                                        <div class=\"number\">02<\/div> \r\n                                                                                                                                <div class=\"card-body\">\r\n                                                                                                                                                    <h3 class=\"h4\" data-aos=\"fade-up\">Apply a behavioral science lens <\/h3>\r\n                                                                                                                                                \r\n                                                                    <div class=\"c-text\" data-aos=\"fade-up\">\r\n                                                                        <p>Understand, predict, and influence behaviour. Our team of behavioral experts use specialized, collateral knowledge to explain the findings.<\/p>\n   \r\n                                                                        \r\n                                                                                                                                            <\/div>\r\n                                     \r\n                                                                <\/div>\r\n                                                                                                            <\/article>\r\n                                                                                            <article class=\"card\">\r\n\r\n                                                                                                                        <div class=\"number\">03<\/div> \r\n                                                                                                                                <div class=\"card-body\">\r\n                                                                                                                                                    <h3 class=\"h4\" data-aos=\"fade-up\">Inspire<\/h3>\r\n                                                                                                                                                \r\n                                                                    <div class=\"c-text\" data-aos=\"fade-up\">\r\n                                                                        <p>Get practical, relevant tactics and strategic recommendations - grounded in insights - to initiate the desired behavior changes effectively.<\/p>\n   \r\n                                                                        \r\n                                                                                                                                            <\/div>\r\n                                     \r\n                                                                <\/div>\r\n                                                                                                            <\/article>\r\n                                                                            <\/div>\r\n                                            <\/div>\r\n            <\/section>\r\n        <\/div><\/div><\/div><div id=\"panel-25682-0-0-4\" class=\"so-panel widget widget_research-methods-widget\" data-index=\"4\" ><div id=\"research-methods\" class=\"panel-widget-style panel-widget-style-for-25682-0-0-4\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-research-methods-widget so-widget-research-methods-widget-default-d75171398898-25682\"\n\t\t\t\n\t\t>\t<section class=\"research-methods sec-space-90\">\r\n            <div class=\"container\">\r\n                      <div class=\"row heading-row\">\r\n                                        <div class=\"col-lg-6 col-md-9 col-sm-9\">\r\n                        <h2 data-aos=\"fade-up\">Research methods<\/h2>\r\n                    <\/div>\r\n                                                 <\/div>\r\n                            <div class=\"row research-item-row\">\r\n\t\t\t\t \r\n                                    <div class=\"col-lg-6 col-md-12 research-item\">\r\n                        <div class=\"research-item-inner\" data-aos=\"fade-up\">\r\n                           \r\n                            <div class=\"research-image\"   style=\"background-image: url(https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/08\/Data-Collection-Analysis-1-768x768.jpg)\"  >\r\n                                                               <img decoding=\"async\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/08\/Data-Collection-Analysis-1-768x768.jpg\"\r\n                                    alt=\"\" \/>\r\n                                                            <\/div>\r\n                       \r\n                                                        <div class=\"research-name\">\r\n                                                                 <h3 class=\"h5\">Data analysis &amp; visualization<\/h3>\r\n                                                                                                  <a href=\"\/us\/data-collection-analysis\/analysis-visualization\/\" class=\"btn-simple-arrow\" aria-label=\"Data analysis &amp; visualization\"><\/a>\r\n                                                            <\/div>\r\n                                                <\/div>\r\n                    <\/div>\r\n                                        <div class=\"col-lg-6 col-md-12 research-item\">\r\n                        <div class=\"research-item-inner\" data-aos=\"fade-up\">\r\n                           \r\n                            <div class=\"research-image\"   style=\"background-image: url(https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/09\/Qualitative-1-768x600.jpg)\"  >\r\n                                                               <img decoding=\"async\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/09\/Qualitative-1-768x600.jpg\"\r\n                                    alt=\"\" \/>\r\n                                                            <\/div>\r\n                       \r\n                                                        <div class=\"research-name\">\r\n                                                                 <h3 class=\"h5\">Qualitative<\/h3>\r\n                                                                                                  <a href=\"\/us\/research-consulting\/research-methods\/qualitative\" class=\"btn-simple-arrow\" aria-label=\"Qualitative\"><\/a>\r\n                                                            <\/div>\r\n                                                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                                                                                     <a href=\"\/us\/research-consulting\/research-methods\/quantitative\" class=\"btn-simple-arrow\" aria-label=\"Quantitative research\"><\/a>\r\n                                                            <\/div>\r\n                                                <\/div>\r\n                    <\/div>\r\n                                        <div class=\"col-lg-6 col-md-12 research-item\">\r\n                        <div class=\"research-item-inner\" data-aos=\"fade-up\">\r\n                           \r\n                            <div class=\"research-image\"   style=\"background-image: url(https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/09\/Research-methods-1-1-768x600.jpg)\"  >\r\n                                                               <img decoding=\"async\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/09\/Research-methods-1-1-768x600.jpg\"\r\n                                    alt=\"\" \/>\r\n                                                            <\/div>\r\n                       \r\n                                                        <div class=\"research-name\">\r\n                                                                 <h3 class=\"h5\">Research methods<\/h3>\r\n                                                                                                  <a href=\"\/us\/research-consulting\/research-methods\/\" class=\"btn-simple-arrow\" aria-label=\"Research methods\"><\/a>\r\n                                                            <\/div>\r\n                                                <\/div>\r\n                    <\/div>\r\n                                    <\/div>\r\n                        <\/div>\r\n        <\/section>\r\n        \r\n<\/div><\/div><\/div>           \n         \n        <section class=\"case-study-widget sec-space-90 is-visible\" id=\"case-studies\">\n            <div class=\"container\">\n                            <div class=\"title-wrap\">\n                    <h2 data-aos=\"fade-up\">Case studies<\/h2>\n                                        <a href=\"\/us\/case-studies\/\" class=\"btn btn-arrow btn-white\" data-aos=\"fade-up\">View all <\/a>\n                                  <\/div>\n              \n                                <div class=\"case-study-slider\"  >\n                    <div class=\"swiper-wrapper\">\n                             <!-- single slide -->\n                         <div class=\"swiper-slide\">\n\n                            <div class=\"single-item\">\n                                <div class=\"item-left\">\n                                    <div class=\"item-wrap\">\n\n                                        <h2 data-swiper-parallax-y=\"-50\" data-swiper-parallax-duration=\"500\"\n                                        data-swiper-parallax-opacity=\"0\"> Sky Media<strong>Optimising advertisement 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      <div class=\"caption\" data-swiper-parallax-x=\"-70%\" data-swiper-parallax-opacity=\"50%\">Our guide to measuring market potential and help understand how developed a behaviour is, to inform NPD and category investment decision-making\r\n<br \/> \r\n<br \/>\r\nDownload it free below.<\/div>\n                            <a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/report\/category-development-risk-index-informing-investment-decisions-minimising-risk\/\" class=\"btn btn-white btn-arrow\" data-swiper-parallax-x=\"-280%\"\n                                data-swiper-parallax-opacity=\"20%\">Learn More<\/a>\n                        <\/div>\n                      \n                    <\/div>\n                    <!-- Single item -->\n                   \n                <\/div>\n                                <!-- If we need navigation buttons -->\n                <div class=\"swiper-button-prev  \"><\/div>\n                <div class=\"swiper-button-next  \"><\/div>\n     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class=\"bg-ani\"><\/div>\n                    <\/figure>\n                                    <div class=\"card-body\">\n                                                              <span class=\"small\">Research Methods <\/span>\n                    \n                    <h3 class=\"h4\"><a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/view\/tariffs-and-tight-wallets\/\">Tariffs and tight wallets<\/a>\n                    <\/h3>\n                    <div class=\"meta\">\n                                            <em> 07\/21\/2025 <\/em>  - by <a href=\"https:\/\/savanta.com\/us\/author\/jennifer-kim\">Jeongeun (Jennifer) Kim<\/a>                     <\/div>\n                  <\/div>\n                <\/article>\n                <!-- Single item -->\n                      <\/div>\n          <div class=\"right-col\">\n            <div class=\"right-row\">\n              \n                      <!-- Single item -->\n              <article class=\"single-card\">\n                \n                                    <figure class=\"bg-cover\">\n                    <div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(.webp);\">\n                                          <\/div>\n                    <div class=\"bg-ani\"><\/div>\n                  <\/figure>\n                                <div class=\"card-body\">\n                                      <span class=\"small\">Research Methods<\/span>\n                  \n                  <h3 class=\"h5\"><a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/view\/patriotism-and-practicality-4th-july-2025\/\">Patriotism and practicality<\/a>\n                  <\/h3>\n                  <div class=\"meta\">\n                                        <em> 07\/01\/2025 <\/em>  - by <a href=\"https:\/\/savanta.com\/us\/author\/mahima-yadav\">Mahima Yadav<\/a>                   <\/div>\n                <\/div>\n              <\/article>\n                      <!-- Single item -->\n        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<\/article>\n                      <!-- Single item -->\n              <article class=\"single-card\">\n                \n                                    <figure class=\"bg-cover\">\n                    <div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/08\/Pharma-1.jpg.webp);\">\n                      <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/08\/Pharma-1.jpg\" class=\"attachment-big size-big\" alt=\"\" \/>                    <\/div>\n                    <div class=\"bg-ani\"><\/div>\n                  <\/figure>\n                                <div class=\"card-body\">\n                                      <span class=\"small\">Research Methods<\/span>\n                  \n                  <h3 class=\"h5\"><a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/view\/how-do-pharmaceutical-companies-use-market-research\/\">How do pharmaceutical companies use market research?<\/a>\n                  <\/h3>\n                  <div class=\"meta\">\n                                        <em> 03\/19\/2025 <\/em>                   <\/div>\n                <\/div>\n              <\/article>\n                      <!-- Single item -->\n              <article class=\"single-card\">\n                \n                                    <figure class=\"bg-cover\">\n                    <div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2021\/01\/Digital-Healthcare3-1-1024x1024.jpg.webp);\">\n                      <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2021\/01\/Digital-Healthcare3-1-1024x1024.jpg\" class=\"attachment-big size-big\" alt=\"\" srcset=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2021\/01\/Digital-Healthcare3-1-1024x1024.jpg 1024w, https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2021\/01\/Digital-Healthcare3-1-768x768.jpg 768w, https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2021\/01\/Digital-Healthcare3-1-300x300.jpg 300w, https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2021\/01\/Digital-Healthcare3-1-102x102.jpg 102w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>                    <\/div>\n                    <div class=\"bg-ani\"><\/div>\n                  <\/figure>\n                                <div class=\"card-body\">\n                                      <span class=\"small\">Research Methods<\/span>\n                  \n                  <h3 class=\"h5\"><a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/view\/what-is-the-meaning-of-healthcare-market-research\/\">What is the meaning of healthcare market research?<\/a>\n                  <\/h3>\n                  <div class=\"meta\">\n                                        <em> 03\/19\/2025 <\/em>                   <\/div>\n                <\/div>\n              <\/article>\n        \n            <\/div>\n          <\/div>\n        <\/div>\n\n              <\/div>\n    <\/section>\n\n\n  <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Scroll Our approach Benefits How it works Research methods Case studies Reports Our approach Humans are complicated. What we say and what we do are often at odds \u2013 our decisions and perceptions can be irrational.\u00a0But how can you increase awareness, satisfaction, conversions, and growth when customers\u2019 actions are so hard to predict? Our behavioral insights ensure that tactics and recommendations are effective and relevant. They\u2019re grounded in people\u2019s real lives and their underlying attitudes. Typical market research services will tell you what people think. To make better decisions, it\u2019s important to go a step further and understand how people think. In our behavioral toolkit, you\u2019ll find: Ethnography and unobtrusive observations Implicit brand associations Implicit conjoint and trade-off analysis Priming Psychometric and biometric analysis Web-alongs, shop-alongs, and much more We want you to increase ROI with effective communications and initiatives \u2013 informed by true user behavior and mindsets. Research benefits Applying a behavioral science lens shows you the full picture of how customers behave and the reasons why. Addressing challenges Our scientific style of behavioral thinking brings a refreshing and revitalizing perspective to your challenges. Changing behavior If you can understand, predict and influence behavior, you&#8217;re on the road to improving performance against key metrics. Increasing ROI It&#8217;s what we all want for our brands. Maximum awareness of key messages. Increased customer satisfaction. Improved conversions and growth. Finding new opportunities Uncover new opportunities based on people\u2019s real lives, actions and decisions. Ensure your strategies are aligned to customer behaviour. How it works We use a simple three-stage process for behavioral market research. Step-by-step, here\u2019s how we do it: 01 Inform We evaluate the role of context and how it influences decision-making, actions, and the customer experience. We use tried-and-tested quantitative and qualitative research to explore the stated, implicit, and ethnographic. 02 Apply a behavioral science lens Understand, predict, and influence behaviour. Our team of behavioral experts use specialized, collateral knowledge to explain the findings. 03 Inspire Get practical, relevant tactics and strategic recommendations &#8211; grounded in insights &#8211; to initiate the desired behavior changes effectively. Research methods Data analysis &amp; visualization Qualitative Quantitative research Research methods Case studies View all Sky MediaOptimising advertisement engagement Learn More UK Bank Learn More Want to discover how we can help your brand? Contact us Featured report Predicting innovation trends through Behaviour Change Modelling (BCM) How do you build knowledge to identify, define and prioritise innovation to maximise commercial potential? Download our guide to Behavior Change Modelling that can give you that direction. Learn More Category Development &amp; Risk Index: Informing investment decisions &amp; minimising risk Our guide to measuring market potential and help understand how developed a behaviour is, to inform NPD and category investment decision-making Download it free below. Learn More Knowledge center View all Explore Research Methods Tariffs and tight wallets 07\/21\/2025 &#8211; by Jeongeun (Jennifer) Kim Research Methods Patriotism and practicality 07\/01\/2025 &#8211; by Mahima Yadav Research Methods Americans sound off on Memorial Day\u2019s meaning 05\/19\/2025 &#8211; by Mahima Yadav Research Methods How do pharmaceutical companies use market research? 03\/19\/2025 Research Methods What is the meaning of healthcare market research? 03\/19\/2025<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":25610,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-25682","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/pages\/25682","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/comments?post=25682"}],"version-history":[{"count":0,"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/pages\/25682\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/pages\/25610"}],"wp:attachment":[{"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/media?parent=25682"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}