{"id":25377,"date":"2022-07-22T08:11:42","date_gmt":"2022-07-22T08:11:42","guid":{"rendered":"https:\/\/savanta.com\/copy-of-youth-centred-omnibuses-2\/"},"modified":"2024-07-18T15:08:20","modified_gmt":"2024-07-18T15:08:20","slug":"youth","status":"publish","type":"page","link":"https:\/\/savanta.com\/us\/audience-expertise\/youth\/","title":{"rendered":"Youth"},"content":{"rendered":"<div id=\"pl-25377\"  class=\"panel-layout\" ><div id=\"pg-25377-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-25377-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-25377-0-0-0\" class=\"so-panel widget widget_one-page-navigation-widget panel-first-child\" data-index=\"0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-one-page-navigation-widget so-widget-one-page-navigation-widget-default-d75171398898-25377\"\n\t\t\t\n\t\t>\r\n  <div class=\"wrapper-vid-img \">\r\n                    <div class=\"banner-video-img \">\r\n            \r\n            <figure class=\"bg-cover\">\r\n                <div class=\"bg slide-image-up slide-image-up-half\"\r\n                    style=\"background-image: url(https:\/\/savanta.com\/us\/wp-content\/uploads\/2022\/07\/SAV-Audience-Expertise-Youth.jpg.webp);\">\r\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"313\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/2022\/07\/SAV-Audience-Expertise-Youth.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" \/>                <\/div>\r\n                <div class=\"bg-ani\"><\/div>\r\n            <\/figure>\r\n             <button class=\"button-down-arrow\" >\r\n                <span class=\"txt-down\">Scroll<\/span>\r\n                <span class=\"txt-arrow\"><\/span>\r\n            <\/button>\r\n        <\/div>\r\n                \r\n           \r\n               <div class=\"cb-nav-bar-wrap\">\r\n        <nav class=\"cb-nav-bar\">\r\n            <div class=\"container\">\r\n                <ul>\r\n                                            \r\n\r\n                    <li class=\"active \" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#our-approach\">Our Approach<\/a>\r\n                        \r\n                    <\/li>\r\n                                             \r\n\r\n                    <li class=\"\" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#how-it-works\">How it works<\/a>\r\n                        \r\n                    <\/li>\r\n                                             \r\n\r\n                    <li class=\"\" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#benefits\">Benefits<\/a>\r\n                        \r\n                    <\/li>\r\n                                             \r\n\r\n                    <li class=\"\" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#research-methods\">Research methods<\/a>\r\n                        \r\n                    <\/li>\r\n                                             \r\n\r\n                    <li class=\"\" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#audience-expertise\">Audience expertise<\/a>\r\n                        \r\n                    <\/li>\r\n                                             \r\n\r\n                    <li class=\"\" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#case-studies\">Case studies<\/a>\r\n                        \r\n                    <\/li>\r\n                                             \r\n\r\n                    <li class=\"\" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#reports\">Reports<\/a>\r\n                        \r\n                    <\/li>\r\n                                         \r\n                <\/ul>\r\n            <\/div>\r\n        <\/nav>\r\n        <\/div>\r\n    \r\n \r\n    <\/div>\r\n<\/div><\/div><div id=\"panel-25377-0-0-1\" class=\"so-panel widget widget_overview-second-widget\" data-index=\"1\" ><div id=\"our-approach\" class=\"panel-widget-style panel-widget-style-for-25377-0-0-1\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-overview-second-widget so-widget-overview-second-widget-default-d75171398898-25377\"\n\t\t\t\n\t\t>   <section class=\"make-better-wrap make-better-wrap-inner-page  sec-space-90 space-col\">\n            <div class=\"container\">\n\n                <div class=\"row\">\n                    <div class=\"col-lg-4\">\n                        <h2 data-aos=\"fade-up\"  >Our approach<\/h2>\n                    <\/div>\n                    <div class=\"col-lg-7 offset-lg-1\">\n                        <div class=\"common-content\" data-aos=\"fade-up\">\n                           <p>Reaching Generation Y and Z can be tricky. We make it easy. Working hard to understand young people \u2013 learning the best times and methods to connect and engage with them \u2013 means our response rates remain high, while access is instant.<\/p>\n<p>Our OpinionPanel community is an unsurpassed research panel of Millennials and Gen Z. In fact, it\u2019s one of the highest quality youth, student, and young professionals audience market research resource. You won\u2019t find as many real 16 to 30-year-old research participants in one place anywhere else.<\/p>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/section>\n<\/div><\/div><\/div><div id=\"panel-25377-0-0-2\" class=\"so-panel widget widget_stats-widget\" data-index=\"2\" ><div id=\"stats\" class=\"panel-widget-style panel-widget-style-for-25377-0-0-2\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-stats-widget so-widget-stats-widget-default-d75171398898-25377\"\n\t\t\t\n\t\t>\n <section class=\"stats  sec-space-40\">\n            <div class=\"container\">\n                <div class=\"row\">\n                \t                    <div class=\"col-lg-3 col-md-3 col-sm-6\">\n                        <div class=\"counter-item\" data-aos=\"fade-up\">\n                        \t                            <div class=\"counter\">\n                            \t                                <span class=\"stats__number\" data-targetnum=\"150\" data-Speed=\"3000\">0<\/span>\n                                                                                        <span class=\"stats__text\">+<\/span>\n                                                            <\/div>\n                        \n                                                         <span class=\"stats__text\">panel size<\/span>\n                                                <\/div>\n                    <\/div>\n                                        <div class=\"col-lg-3 col-md-3 col-sm-6\">\n                        <div class=\"counter-item\" data-aos=\"fade-up\">\n                        \t                            <div class=\"counter\">\n                            \t                                <span class=\"stats__number\" data-targetnum=\"1000\" data-Speed=\"3000\">0<\/span>\n                                                                                        <span class=\"stats__text\">+<\/span>\n                                                            <\/div>\n                        \n                                                         <span class=\"stats__text\">data points collected<\/span>\n                                                <\/div>\n                    <\/div>\n                                        <div class=\"col-lg-3 col-md-3 col-sm-6\">\n                        <div class=\"counter-item\" data-aos=\"fade-up\">\n                        \t                            <div class=\"counter\">\n                            \t                                <span class=\"stats__number\" data-targetnum=\"15\" data-Speed=\"3000\">0<\/span>\n                                                                                        <span class=\"stats__text\">+<\/span>\n                                                            <\/div>\n                        \n                                                         <span class=\"stats__text\">years of trend data<\/span>\n                                                <\/div>\n                    <\/div>\n                                        \n                <\/div>\n            <\/div>\n        <\/section>\n\n<\/div><\/div><\/div><div id=\"panel-25377-0-0-3\" class=\"so-panel widget widget_video-widget\" data-index=\"3\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-video-widget so-widget-video-widget-default-d75171398898-25377\"\n\t\t\t\n\t\t>\n            <div class=\"custom-videos video-parent sec-space-90\" data-aos=\"fade-up\">\n                            <\/div>\n\t\t\n                                        <div class=\"two-custom-video sec-space-90 video-parent \">\n                                <div class=\"container\">\n                                    <div class=\"dflex\">\n                                                                                            <div class=\"col-left\">\n                                                        <!-- Single video loop -->\n                                                        \n                                                        <div class=\"embed-vimeo\" data-video-id=\"753284005\" data-aos=\"fade-up\">\n                                                            <button class=\"embed-vimeo-play\"><span class=\"sr-only\">Play Video<\/span><\/button>\n                                                            <img decoding=\"async\" data-vimeo-id=\"753284005\" src=\"\" alt=\"The most engaged youth research panel video\" \/>\n                                                        <\/div>\n\n                                                                                                                            <a href=\"#\" data-aos=\"fade-up\" class=\"btn-simple-arrow view-transcript\" data-transcript=\"0\">View transcript<\/a>\n                                                                                                                        \n                                                        <!-- Single video loop -->\n                                                    <\/div>\n                                                                                        \n                                                                                            <div class=\"col-right\" data-aos=\"fade-up\">\n\n                                                        <h2 class=\"h3\"> The most engaged youth research panel <\/h2>\n                                                                                                                             <p>Our panel members are ready for your quant and qual research projects \u2013 however niche. You place confidence in our panel to deliver exceptional quality at every touchpoint.\n\nOur members love our panel and have given us an exceptional rating on Feefo of 4.9*.<\/p>\n                                                                                                                    <\/div>\n                                                                                    <\/div>\n                                                                                    <br\/>\n                                                <div id=\"transcript_0\" class=\"transcript-content\" style=\"display: none;\">\n                                                    <h5 style=\"padding: 15px 15px 15px 0px;\">Video Transcript<\/h5>\n\n                                                    <div style=\"padding: 0px 20px 0px 40px;border-left: 1px dashed #F5AEB3;\">\n                                                        <p>00:00<br \/>\nYouth research panel<br \/>\nThe largest and most engaged Gen Z panel<\/p>\n<p>00:04<br \/>\nBecause researching 16-30s is hard, you need confidence your supplier can reach exactly the right respondents. Scores of companies with quant surveys, depths, focus groups, online communities, and trackers.<\/p>\n<p>00:19<br \/>\nWe\u2019ve built the UK\u2019s biggest youth research panel with over 135,000 16\u201330-year-old members and over 1,000 data points for profiling. Our 30% response rate means an even greater effective panel size, higher validity and more meaningful results.  There are very few subgroups we can\u2019t reach. We pay clear, decent incentives, treating panellists with respect, because we believe that real people deserve real rewards.<\/p>\n<p>00:48<br \/>\nBecause we\u2019re youth specialists, members find us engaging. 75% aren\u2019t on any other panels, so answers are fresher and less jaded. We\u2019ve a lively community website, where no holds barred, member-generated content gets published, peer-reviewed and rated every day.<\/p>\n<p>01:05<br \/>\nOur unique, award-winning, mobile-first interface means we enjoy industry-leading levels of smartphone response. <\/p>\n<p>01:12<br \/>\nWe pride ourselves on great customer service. We normally turn quotation requests around within the hour, and project managers will ensure studies always meet deadlines. Get in touch, see how.<\/p>\n                                                    <\/div>\n                                                <\/div>\n                                                                            <\/div>\n                            <\/div>\n    \t\t\t                \n        <\/div><\/div><div id=\"panel-25377-0-0-4\" class=\"so-panel widget widget_our-products-widget\" data-index=\"4\" ><div id=\"how-it-works\" class=\"panel-widget-style panel-widget-style-for-25377-0-0-4\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-our-products-widget so-widget-our-products-widget-default-d75171398898-25377\"\n\t\t\t\n\t\t>            <section class=\"our-products sec-space-90\" id=\"audience-access\">\r\n                <div class=\"container dflex\">\r\n                    <div class=\"sidebar\">\r\n                                                            <h2 data-aos=\"fade-up\">Audience access<\/h2>\r\n                                                        \r\n                        <div class=\"c-text\" data-aos=\"fade-up\" ><p>We\u2019ll help you to target the right audience market research swiftly and easily.<\/p>\n \r\n                                                    <\/div>\r\n                            \r\n                    <\/div>\r\n                    \r\n                                                    <div class=\"common-content\">\r\n                                    <script src=\"https:\/\/unpkg.com\/@lottiefiles\/lottie-player@latest\/dist\/lottie-player.js\"><\/script> \r\n                                    \r\n                                    <!-- Single item -->\r\n                                                                                    <article class=\"card\">\r\n\r\n                                                                                                                        <div class=\"number\">01<\/div> \r\n                                                                                                                                <div class=\"card-body\">\r\n                                                                                                                                                    <h3 class=\"h4\" data-aos=\"fade-up\">Panelist rewards<\/h3>\r\n                                                                                                                                                \r\n                                                                    <div class=\"c-text\" data-aos=\"fade-up\">\r\n                                                                        <p>Panel members remain engaged within the community by contributing to blogs, taking part in competitions and winning cash prizes.<\/p>\n   \r\n                                                                        \r\n                                                                                                                                            <\/div>\r\n                                     \r\n                                                                <\/div>\r\n                                                                                                            <\/article>\r\n                                                                                            <article class=\"card\">\r\n\r\n                                                                                                                        <div class=\"number\">02<\/div> \r\n                                                                                                                                <div class=\"card-body\">\r\n                                                                                                                                                    <h3 class=\"h4\" data-aos=\"fade-up\">Panel improvement sessions<\/h3>\r\n                                                                                                                                                \r\n                                                                    <div class=\"c-text\" data-aos=\"fade-up\">\r\n                                                                        <p>We invest in project managers and community leaders who know how and when to engage young people. Our regular internal panel improvement sessions and panelist focus groups ensure members have the best experience.<\/p>\n   \r\n                                                                        \r\n                                                                                                                                            <\/div>\r\n                                     \r\n                                                                <\/div>\r\n                                                                                                            <\/article>\r\n                                                                                            <article class=\"card\">\r\n\r\n                                                                                                                        <div class=\"number\">03<\/div> \r\n                                                                                                                                <div class=\"card-body\">\r\n                                                                                                                                                    <h3 class=\"h4\" data-aos=\"fade-up\">Great recruitment<\/h3>\r\n                                                                                                                                                \r\n                                                                    <div class=\"c-text\" data-aos=\"fade-up\">\r\n                                                                        <p>We analyze, assess, and set metrics around recruitment, so we can focus on attracting the highest quality panelists. Don\u2019t worry \u2013 we also screen rigorously for fraudulent members.<\/p>\n   \r\n                                                                        \r\n                                                                                                                                            <\/div>\r\n                                     \r\n                                                                <\/div>\r\n                                                                                                            <\/article>\r\n                                                                                            <article class=\"card\">\r\n\r\n                                                                                                                        <div class=\"number\">04<\/div> \r\n                                                                                                                                <div class=\"card-body\">\r\n                                                                                                                                                    <h3 class=\"h4\" data-aos=\"fade-up\">Community spirit<\/h3>\r\n                                                                                                                                                \r\n                                                                    <div class=\"c-text\" data-aos=\"fade-up\">\r\n                                                                        <p>We treat our members with the upmost respect. Our community management team take a holistic approach to panel care and our mission is to bring the voice of the Gen Y and Z consumer into the boardroom.<\/p>\n   \r\n                                                                        \r\n                                                                                                                                            <\/div>\r\n                                     \r\n                                                                <\/div>\r\n                                                                                                            <\/article>\r\n                                                                            <\/div>\r\n                                            <\/div>\r\n            <\/section>\r\n        <\/div><\/div><\/div><div id=\"panel-25377-0-0-5\" class=\"so-panel widget widget_research-benefits-widget\" data-index=\"5\" ><div id=\"benefits\" class=\"panel-widget-style panel-widget-style-for-25377-0-0-5\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-research-benefits-widget so-widget-research-benefits-widget-default-d75171398898-25377\"\n\t\t\t\n\t\t><section class=\"research-benefits sec-space-90\">\r\n\t<div class=\"container\">\r\n\t\t<div class=\"row heading-row\">\r\n\t\t\t<div class=\"col-lg-6\">\r\n\t\t\t\t<h2 data-aos=\"fade-up\">Research benefits<\/h2>\r\n\t\t\t\t<p data-aos=\"fade-up\">Our hassle-free methods allow you to engage with key youth audiences.<\/p>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t<div class=\"row benefits-row\">\r\n\t\t                \t\t\t<div class=\"col-lg-4 benefit-item\" data-aos=\"fade-up\">\r\n\t\t\t\t<div class=\"benefit-icon\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"\" alt=\"\" \/>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<h3 class=\"h5\">Speak to the right people<\/h3>\r\n\t\t\t    \t\t\t    \t\t\t\t<p>Our rigorous checks and validations ensure we\u2019re speaking to the right person, with the right experience and expertise.<\/p>\r\n\t\t\t                       \t\t\t<\/div>\r\n\t\t   \t\t\t<div class=\"col-lg-4 benefit-item\" data-aos=\"fade-up\">\r\n\t\t\t\t<div class=\"benefit-icon\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"\" alt=\"\" \/>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<h3 class=\"h5\">Engaged and active community<\/h3>\r\n\t\t\t    \t\t\t    \t\t\t\t<p>Our community members are highly engaged with an average response rate of 30%. An impressive 75% of our panellists are unique to the OpinionPanel Community, which prevents survey fatigue. You won\u2019t find as many young people in one place anywhere else in the UK.<\/p>\r\n\t\t\t                       \t\t\t<\/div>\r\n\t\t   \t\t\t<div class=\"col-lg-4 benefit-item\" data-aos=\"fade-up\">\r\n\t\t\t\t<div class=\"benefit-icon\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"\" alt=\"\" \/>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<h3 class=\"h5\">High quality insights<\/h3>\r\n\t\t\t    \t\t\t    \t\t\t\t<p>It\u2019s quite a skill knowing how to engage youth audiences \u2013 and cut through their feeds! Luckily, we\u2019ve got decades of youth audience research experience and are skilled at engaging and communicating with youth audiences. We have over 1,000 data points for you to deep-dive into hyper-segmentation.<\/p>\r\n\t\t\t                       \t\t\t<\/div>\r\n\t\t   \t\t<\/div>\r\n\t<\/div>\r\n<\/section>\r\n        \r\n<\/div><\/div><\/div><div id=\"panel-25377-0-0-6\" class=\"so-panel widget widget_video-widget\" data-index=\"6\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-video-widget so-widget-video-widget-default-d75171398898-25377\"\n\t\t\t\n\t\t>\n            <div class=\"custom-videos video-parent sec-space-90\" data-aos=\"fade-up\">\n                            <\/div>\n\t\t\n                                        <div class=\"two-custom-video sec-space-90 video-parent \">\n                                <div class=\"container\">\n                                    <div class=\"dflex\">\n                                                                                            <div class=\"col-left\">\n                                                        <!-- Single video loop -->\n                                                        \n                                                        <div class=\"embed-vimeo\" data-video-id=\"754167686\" data-aos=\"fade-up\">\n                                                            <button class=\"embed-vimeo-play\"><span class=\"sr-only\">Play Video<\/span><\/button>\n                                                            <img decoding=\"async\" data-vimeo-id=\"754167686\" src=\"\" alt=\"Meet the people behind the UK's largest youth research panel video\" \/>\n                                                        <\/div>\n\n                                                                                                                            <a href=\"#\" data-aos=\"fade-up\" class=\"btn-simple-arrow view-transcript\" data-transcript=\"0\">View transcript<\/a>\n                                                                                                                        \n                                                        <!-- Single video loop -->\n                                                    <\/div>\n                                                                                        \n                                                                                            <div class=\"col-right\" data-aos=\"fade-up\">\n\n                                                        <h2 class=\"h3\"> Meet the people behind the UK's largest youth research panel <\/h2>\n                                                                                                                             <p>Hear real stories from our real panel members.<\/p>\n                                                                                                                    <\/div>\n                                                                                    <\/div>\n                                                                                    <br\/>\n                                                <div id=\"transcript_0\" class=\"transcript-content\" style=\"display: none;\">\n                                                    <h5 style=\"padding: 15px 15px 15px 0px;\">Video Transcript<\/h5>\n\n                                                    <div style=\"padding: 0px 20px 0px 40px;border-left: 1px dashed #F5AEB3;\">\n                                                        <p>We often get asked what makes our youth panel so great.<br \/>\nWell, here\u2019s the truth\u2026<br \/>\nOur panelists keep it real.<br \/>\nIn fact, our panelists are\u2026<\/p>\n<p>00:10<br \/>\nReal embarrassing<br \/>\n<strong>Person A: <\/strong>When I was in secondary school and we were called out for a fire drill and we were queuing up waiting to go back in and I had a bird decimate my bag or my blazer and hair.<\/p>\n<p>00:25<br \/>\n<strong>Person B: <\/strong>My most embarrassing moment would be getting my leg stuck in a fence at a theme park.<\/p>\n<p>00:29<br \/>\n<strong>Person C:<\/strong> So, I ran over to dance and I ended up just slipping over, flat on my bum.<\/p>\n<p>00:34<br \/>\n<strong>Person D:<\/strong> I remember on the last step my mate trips, just the whole lecture theatre does the classic \u2018wheyy\u2019.<\/p>\n<p>00:40<br \/>\n<strong>Person E:<\/strong> I was writing an email to my history lecturer and, you know, just asking a question about something that had happened in the lesson and I signed it off with my usual sign-off thing that I do to friends which was, love you lots like jelly tots.<\/p>\n<p>00:52<br \/>\n<strong>Person F:<\/strong> When I was 11 years old and my mum had found a short story that I had written and let\u2019s just say it was not exactly age appropriate.<\/p>\n<p>01:03<br \/>\nReal funny<br \/>\n<strong>Person G:<\/strong> What is the most common owl in the UK?<br \/>\nA tea-towel.<\/p>\n<p>01:05<br \/>\n<strong>Person H:<\/strong> What\u2019s yellow and can\u2019t swim?<br \/>\nA bulldozer.<\/p>\n<p>01:10<br \/>\n<strong>Person I:<\/strong> How did the hipster burn his tongue?<br \/>\nHe drank his coffee before it was cool.<\/p>\n<p>01:15<br \/>\n<strong>Person D:<\/strong> Why did the Mexican push his wife off a cliff?<br \/>\nTequila.<\/p>\n<p>01:19<br \/>\n<strong>Person J:<\/strong> What do you call a man who\u2019s lost his car?<br \/>\nCarlos.<\/p>\n<p>01:26<br \/>\n<strong>Person C:<\/strong> Why did the lobster blush?<br \/>\nBecause the sea weed.<\/p>\n<p>01:29<br \/>\nReal impressive.<br \/>\n<strong>Person J: <\/strong>Being a finalist at the big ram fair in Birmingham. I was only twelve years old and it was just such an amazing experience for me.<\/p>\n<p>01:38<br \/>\n<strong>Person C:<\/strong> Managing to get into a top university and then graduating with a 2:1, still very proud, still going to go on about it for my whole life.<\/p>\n<p>01:44<br \/>\n<strong>Person K:<\/strong> I was playing football with my friends and I scored six goals.<\/p>\n<p>01:49<br \/>\n<strong>Person L:<\/strong> Proudest moment of my life so far was being accepted onto the foundation course at East 15 acting school.<\/p>\n<p>01:56<br \/>\n<strong>Person I:<\/strong> Being named player of the season for my first 15 rugby team.<\/p>\n<p>02:01<br \/>\n<strong>Person A:<\/strong> Just completing my degree, and it\u2019s proud because none of my family has ever gone to university before.<\/p>\n<p>02:11<br \/>\n<strong>Person M: <\/strong>100% in Assassins Creed 2 that was hard that took ages, that took so long \u2013 yeah that\u2019s gotta be it.<\/p>\n<p>02:20<br \/>\nReal engagement. Real people. Real insights.<br \/>\nKeep it real. Keep it Savanta.<\/p>\n                                                    <\/div>\n                                                <\/div>\n                                                                            <\/div>\n                            <\/div>\n    \t\t\t                \n        <\/div><\/div><div id=\"panel-25377-0-0-7\" class=\"so-panel widget widget_research-methods-widget\" data-index=\"7\" ><div id=\"research-methods\" class=\"panel-widget-style panel-widget-style-for-25377-0-0-7\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-research-methods-widget so-widget-research-methods-widget-default-d75171398898-25377\"\n\t\t\t\n\t\t>\t<section class=\"research-methods sec-space-90\">\r\n            <div class=\"container\">\r\n                      <div class=\"row heading-row\">\r\n                                        <div class=\"col-lg-6 col-md-9 col-sm-9\">\r\n                        <h2 data-aos=\"fade-up\">Research methods<\/h2>\r\n                    <\/div>\r\n                                                 <\/div>\r\n                            <div class=\"row research-item-row\">\r\n\t\t\t\t \r\n                                    <div class=\"col-lg-6 col-md-12 research-item\">\r\n                        <div class=\"research-item-inner\" data-aos=\"fade-up\">\r\n                           \r\n                            <div class=\"research-image\"   style=\"background-image: url(https:\/\/savanta.com\/us\/wp-content\/uploads\/2022\/09\/Qualitative-768x600.jpg)\"  >\r\n                                                               <img decoding=\"async\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/2022\/09\/Qualitative-768x600.jpg\"\r\n                                    alt=\"\" \/>\r\n                                                            <\/div>\r\n                       \r\n                                                        <div class=\"research-name\">\r\n                                                                 <h3 class=\"h5\">Qualitative<\/h3>\r\n                                                                                                  <a href=\"\/us\/research-consulting\/research-methods\/qualitative\" class=\"btn-simple-arrow\" aria-label=\"Qualitative\"><\/a>\r\n                                                            <\/div>\r\n                                                <\/div>\r\n                    <\/div>\r\n                                        <div class=\"col-lg-6 col-md-12 research-item\">\r\n                        <div class=\"research-item-inner\" data-aos=\"fade-up\">\r\n                           \r\n                            <div class=\"research-image\"   style=\"background-image: url(https:\/\/savanta.com\/us\/wp-content\/uploads\/2022\/09\/Quantitative-768x600.jpg)\"  >\r\n                                                               <img decoding=\"async\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/2022\/09\/Quantitative-768x600.jpg\"\r\n                                    alt=\"\" \/>\r\n                                                            <\/div>\r\n                       \r\n                                                        <div class=\"research-name\">\r\n                                                                 <h3 class=\"h5\">Quantitative<\/h3>\r\n                                                                                                  <a href=\"\/us\/research-consulting\/research-methods\/quantitative\" class=\"btn-simple-arrow\" aria-label=\"Quantitative\"><\/a>\r\n                                                            <\/div>\r\n                                                <\/div>\r\n                    <\/div>\r\n                                        <div class=\"col-lg-6 col-md-12 research-item\">\r\n                        <div class=\"research-item-inner\" data-aos=\"fade-up\">\r\n                           \r\n                            <div class=\"research-image\"   style=\"background-image: url(https:\/\/savanta.com\/us\/wp-content\/uploads\/2022\/09\/Advanced-analytics-768x768.jpg)\"  >\r\n                                                               <img decoding=\"async\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/2022\/09\/Advanced-analytics-768x768.jpg\"\r\n                                    alt=\"\" \/>\r\n                                                            <\/div>\r\n                       \r\n                                                        <div class=\"research-name\">\r\n                                                                 <h3 class=\"h5\">Analytics<\/h3>\r\n                                                                                                  <a href=\"\/us\/research-consulting\/research-methods\/analytics\" class=\"btn-simple-arrow\" aria-label=\"Analytics\"><\/a>\r\n                                                            <\/div>\r\n                                                <\/div>\r\n                    <\/div>\r\n                                        <div class=\"col-lg-6 col-md-12 research-item\">\r\n                        <div class=\"research-item-inner\" data-aos=\"fade-up\">\r\n                           \r\n                            <div class=\"research-image\"   style=\"background-image: url(https:\/\/savanta.com\/us\/wp-content\/uploads\/2022\/09\/Behavioural-science-768x600.jpg)\"  >\r\n                                                               <img decoding=\"async\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/2022\/09\/Behavioural-science-768x600.jpg\"\r\n                                    alt=\"\" \/>\r\n                                                            <\/div>\r\n                       \r\n                                                        <div class=\"research-name\">\r\n                                                                 <h3 class=\"h5\">Behavioral<\/h3>\r\n                                                                                                  <a href=\"\/us\/research-consulting\/research-methods\/behavioral\" class=\"btn-simple-arrow\" aria-label=\"Behavioral\"><\/a>\r\n                                                            <\/div>\r\n                                                <\/div>\r\n                    <\/div>\r\n                                    <\/div>\r\n                        <\/div>\r\n        <\/section>\r\n        \r\n<\/div><\/div><\/div><div id=\"panel-25377-0-0-8\" class=\"so-panel widget widget_book-demo-widget\" data-index=\"8\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-book-demo-widget so-widget-book-demo-widget-default-d75171398898-25377\"\n\t\t\t\n\t\t>\n   <section class=\"book-demo sec-space-90\">\n            <div class=\"container\">\n                <h2 data-aos=\"fade-up\">Download a brochure<\/h2>\n                <p data-aos=\"fade-up\">Get near instant access to the UK's largest and most engaged youth research panel. Download our panel book to find out more.<\/p>\n                <a href=\"https:\/\/info.savanta.com\/download-the-youth-panel-book\" class=\"btn btn-arrow btn-white\"  data-aos=\"fade-up\">Download brochure<\/a>\n            <\/div>\n        <\/section>\n<\/div><\/div><div id=\"panel-25377-0-0-9\" class=\"so-panel widget widget_audience-expertise-widget\" data-index=\"9\" ><div id=\"audience-expertise\" class=\"panel-widget-style panel-widget-style-for-25377-0-0-9\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-audience-expertise-widget so-widget-audience-expertise-widget-default-d75171398898-25377\"\n\t\t\t\n\t\t><section class=\"four-column-text sec-space-90\" id=\"audience-expertise\">\r\n            <div class=\"container\">\r\n                <div class=\"dflex\">\r\n                                      <div class=\"col-left\" data-aos=\"fade-up\">\r\n                        <h2>Audience expertise<\/h2>\r\n                    <\/div>\r\n                                                        <div class=\"col-right\">\r\n                        <!-- Single Item -->\r\n                                                <div class=\"col-three-one\" data-aos=\"fade-up\">\r\n                                                                                  <h3 class=\"h5\"><a href=\"\/us\/audience-expertise\/b2b\/ \">B2B<\/a><\/h3>\r\n                                                                                <p>Engage with decision makers. Key to the success of business to business (B2B) engagement is high quality target audience research.<\/p>\n                            \r\n                        <\/div>\r\n                                              <div class=\"col-three-one\" data-aos=\"fade-up\">\r\n                                                                                  <h3 class=\"h5\"><a href=\"\/us\/audience-expertise\/consumer\">Consumer<\/a><\/h3>\r\n                                                                                <p>High quality data is at the heart of great decision making. We ensure you\u2019re researching the consumer market in a way that\u2019s on-brand and engaging.<\/p>\n                            \r\n                        <\/div>\r\n                                              <div class=\"col-three-one\" data-aos=\"fade-up\">\r\n                                                                                  <h3 class=\"h5\"><a href=\"\/us\/audience-expertise\/high-net-worth-individuals\">HNWI<\/a><\/h3>\r\n                                                                                <p>Considering their spend and potential, the High-net-worth individuals (HNWIs) audience is vital to understand for luxury, high-end brands. Access precious insights into this small but diverse group.<\/p>\n                            \r\n                        <\/div>\r\n                                              <div class=\"col-three-one\" data-aos=\"fade-up\">\r\n                                                                                  <h3 class=\"h5\"><a href=\"\/us\/audience-expertise\/students\/\">Higher education<\/a><\/h3>\r\n                                                                                <p>From applicants to students and graduates and an unsurpassed youth and student research panel, we provide target audience research for further and higher education specialist audiences.<\/p>\n                            \r\n                        <\/div>\r\n                                              <div class=\"col-three-one\" data-aos=\"fade-up\">\r\n                                                                                  <h3 class=\"h5\"><a href=\"\/us\/audience-expertise\/youth\/ \">Youth<\/a><\/h3>\r\n                                                                                <p>Brands targeting the youth market need target audience research that offers instant access to the UK\u2019s largest, most engaged youth research panel \u2013 ours! With 150,000 under-30s and over 1,000 data points, we can expose the diverse interests and opinions of the younger generation.<\/p>\n                            \r\n                        <\/div>\r\n                                              <!-- Single Item -->\r\n                        \r\n                    <\/div>\r\n                                  <\/div>\r\n            <\/div>\r\n        <\/section>\r\n        <\/div><\/div><\/div><div id=\"panel-25377-0-0-10\" class=\"so-panel widget widget_get-in-touch-widget\" data-index=\"10\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-get-in-touch-widget so-widget-get-in-touch-widget-default-d75171398898-25377\"\n\t\t\t\n\t\t><section class=\"subscribe-wrap sec-space-90\" id=\"want-to-discover-how-we-can-help-your-brand\">\r\n              <div class=\"container\">\r\n                <div class=\"subscribe-in\"  >\r\n                                      <div class=\"common-content\" data-aos=\"fade-up\"   >\r\n                                               <h2 class=\"h3\">Want to discover how we can help your brand?<\/h2>\r\n                                                                      <\/div>\r\n                                     \r\n                    <a href=\"\/us\/contact-us\/\" class=\"btn btn-black btn-arrow hover-dark\" data-aos=\"fade-up\"    data-aos-delay=\"200\">Find out more<\/a>\r\n                                  <\/div>\r\n            <\/div>\r\n                     <\/section>\r\n<\/div><\/div>           \n         \n        <section class=\"case-study-widget sec-space-90 is-visible\" id=\"case-studies\">\n            <div class=\"container\">\n                            <div class=\"title-wrap\">\n                    <h2 data-aos=\"fade-up\">Case Studies<\/h2>\n                                        <a href=\"\/case-studies\/\" class=\"btn btn-arrow btn-white\" data-aos=\"fade-up\">View all <\/a>\n                                  <\/div>\n              \n                                <div class=\"case-study-slider\"  >\n                    <div class=\"swiper-wrapper\">\n                             <!-- single slide -->\n                         <div class=\"swiper-slide\">\n\n                            <div class=\"single-item\">\n                                <div class=\"item-left\">\n                                    <div class=\"item-wrap\">\n\n                                        <h2 data-swiper-parallax-y=\"-50\" data-swiper-parallax-duration=\"500\"\n                                        data-swiper-parallax-opacity=\"0\"> The Guardian<strong>Understanding youth issues<\/strong> <\/h2>\n                                    <p data-swiper-parallax-y=\"-20\" data-swiper-parallax-duration=\"700\"\n                                        data-swiper-parallax-opacity=\"0\"><\/p>\n                                    <a href=\"https:\/\/savanta.com\/us\/case-studies\/the-guardian-2\/\" class=\"btn btn-arrow btn-white\" data-swiper-parallax-y=\"-30\"\n                                        data-swiper-parallax-duration=\"1000\" data-swiper-parallax-opacity=\"0\">\n                                        Learn More <\/a>\n                                    <\/div>\n                                <\/div>\n                                                                <div class=\"item-right\">\n                                    <figure data-swiper-parallax-x=\"-150\" data-swiper-parallax-duration=\"1000\">\n                                                                               \n                                        <img decoding=\"async\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/2022\/07\/Guardian-1.0-isolated.png.webp\" alt=\"\" >\n                                    <\/figure>\n\n                                    <div class=\"animate-img\">\n                                    <svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n                                            xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" width=\"180px\"\n                                            height=\"180px\" viewBox=\"0 0 90 90\" xml:space=\"preserve\">\n                                            <circle class=\"circle\" cx=\"45\" cy=\"45\" r=\"36\" fill=\"transparent\"\n                                                stroke=\"black\" stroke-width=\"9\"><\/circle>\n                                            <circle class=\"another-circle\" transform=\"rotate(-90 45 45)\" cx=\"45\" cy=\"45\"\n                                                r=\"36\" fill=\"transparent\" stroke=\"black\" stroke-width=\"9\"><\/circle>\n\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n                           \n                            <\/div>\n                        <\/div>\n                        <!-- single slide -->\n                         <!-- single slide -->\n                         <div class=\"swiper-slide\">\n\n                            <div class=\"single-item\">\n                                <div class=\"item-left\">\n                                    <div class=\"item-wrap\">\n\n                                        <h2 data-swiper-parallax-y=\"-50\" data-swiper-parallax-duration=\"500\"\n                                        data-swiper-parallax-opacity=\"0\"> Puma<strong>Promoting celebrity brand ambassadors <\/strong> <\/h2>\n                                    <p data-swiper-parallax-y=\"-20\" data-swiper-parallax-duration=\"700\"\n                                        data-swiper-parallax-opacity=\"0\"><\/p>\n                                    <a href=\"https:\/\/savanta.com\/us\/case-studies\/puma-2\/\" class=\"btn btn-arrow btn-white\" data-swiper-parallax-y=\"-30\"\n                                        data-swiper-parallax-duration=\"1000\" data-swiper-parallax-opacity=\"0\">\n                                        Learn More <\/a>\n                                    <\/div>\n                                <\/div>\n                                                                <div class=\"item-right\">\n                                    <figure data-swiper-parallax-x=\"-150\" data-swiper-parallax-duration=\"1000\">\n                                                                               \n                                        <img decoding=\"async\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/2022\/07\/Puma-Isolated.png.webp\" alt=\"\" >\n                                    <\/figure>\n\n                                    <div class=\"animate-img\">\n                                    <svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n                                            xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" width=\"180px\"\n                                            height=\"180px\" viewBox=\"0 0 90 90\" xml:space=\"preserve\">\n                                            <circle class=\"circle\" cx=\"45\" cy=\"45\" r=\"36\" fill=\"transparent\"\n                                                stroke=\"black\" stroke-width=\"9\"><\/circle>\n                                            <circle class=\"another-circle\" transform=\"rotate(-90 45 45)\" cx=\"45\" cy=\"45\"\n                                                r=\"36\" fill=\"transparent\" stroke=\"black\" stroke-width=\"9\"><\/circle>\n\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n                           \n                            <\/div>\n                        <\/div>\n                        <!-- single slide -->\n                         <!-- single slide -->\n                         <div class=\"swiper-slide\">\n\n                            <div class=\"single-item\">\n                                <div class=\"item-left\">\n                                    <div class=\"item-wrap\">\n\n                                        <h2 data-swiper-parallax-y=\"-50\" data-swiper-parallax-duration=\"500\"\n                                        data-swiper-parallax-opacity=\"0\"> Sport England<strong>Getting young people active<\/strong> <\/h2>\n                                    <p data-swiper-parallax-y=\"-20\" data-swiper-parallax-duration=\"700\"\n                                        data-swiper-parallax-opacity=\"0\"><\/p>\n                                    <a href=\"https:\/\/savanta.com\/us\/case-studies\/sport-england-3\/\" class=\"btn btn-arrow btn-white\" data-swiper-parallax-y=\"-30\"\n                                        data-swiper-parallax-duration=\"1000\" data-swiper-parallax-opacity=\"0\">\n                                        Learn More <\/a>\n                                    <\/div>\n                                <\/div>\n                                                                <div class=\"item-right\">\n                                    <figure data-swiper-parallax-x=\"-150\" data-swiper-parallax-duration=\"1000\">\n                                                                               \n                                        <img decoding=\"async\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/2022\/07\/Sport-England-isolated.png.webp\" alt=\"\" >\n                                    <\/figure>\n\n                                    <div class=\"animate-img\">\n                                    <svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n                                            xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" width=\"180px\"\n                                            height=\"180px\" viewBox=\"0 0 90 90\" xml:space=\"preserve\">\n                                            <circle class=\"circle\" cx=\"45\" cy=\"45\" r=\"36\" fill=\"transparent\"\n                                                stroke=\"black\" stroke-width=\"9\"><\/circle>\n                                            <circle class=\"another-circle\" transform=\"rotate(-90 45 45)\" cx=\"45\" cy=\"45\"\n                                                r=\"36\" fill=\"transparent\" stroke=\"black\" stroke-width=\"9\"><\/circle>\n\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n                           \n                            <\/div>\n                        <\/div>\n                        <!-- single slide -->\n                         <!-- single slide -->\n                         <div class=\"swiper-slide\">\n\n                            <div class=\"single-item\">\n                                <div class=\"item-left\">\n                                    <div class=\"item-wrap\">\n\n                                        <h2 data-swiper-parallax-y=\"-50\" data-swiper-parallax-duration=\"500\"\n                                        data-swiper-parallax-opacity=\"0\"> Art Fund <\/h2>\n                                    <p data-swiper-parallax-y=\"-20\" data-swiper-parallax-duration=\"700\"\n                                        data-swiper-parallax-opacity=\"0\"><\/p>\n                                    <a href=\"https:\/\/savanta.com\/us\/case-studies\/art-fund\/\" class=\"btn btn-arrow btn-white\" data-swiper-parallax-y=\"-30\"\n                                        data-swiper-parallax-duration=\"1000\" data-swiper-parallax-opacity=\"0\">\n                                        Learn More <\/a>\n                                    <\/div>\n                                <\/div>\n                                \n                            <\/div>\n                        <\/div>\n                        <!-- single slide -->\n                      \n                    <\/div>\n\n                <\/div>\n                            <div class=\"arrow-custom\">\n                    <div class=\"swiper-button-prev\"><\/div>\n                    <div class=\"swiper-button-next\"><\/div>\n                <\/div>\n            <\/div>\n        <\/section>\n  \n\n         <div id=\"panel-25377-0-0-12\" class=\"so-panel widget widget_quotes-widget\" data-index=\"12\" ><div id=\"client-testimonials\" class=\"panel-widget-style panel-widget-style-for-25377-0-0-12\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-quotes-widget so-widget-quotes-widget-default-d75171398898-25377\"\n\t\t\t\n\t\t>\r\n<div class=\"testimonial-quote sec-space-90\" id=\"3\" data-aos=\"fade-up\">\r\n            <div class=\"container\">\r\n                <div class=\"testimonial-slider swiper\"  >\r\n                    <div class=\"swiper-wrapper\">\r\n                                                 <!-- Single item -->\r\n                        <div class=\"swiper-slide\">\r\n                            <div class=\"single-item\" >\r\n                                                                <div class=\"h4\">\r\n                                   <p>\"YouthSight (now Savanta) have always been highly reliable when it comes to delivering on time and to a very high quality. Beyond this, their project managers have been genuinely enjoyable to work with.\"<\/p>\n                                <\/div>\r\n                                                                                         <div class=\"single-meta\">\r\n                                                                        <strong> APCO Insight<\/strong>\r\n                                                                                                      <\/div>\r\n                                                        <\/div>\r\n                        <\/div>\r\n                                                <!-- Single item -->\r\n                        <div class=\"swiper-slide\">\r\n                            <div class=\"single-item\" >\r\n                                                                <div class=\"h4\">\r\n                                   <p>\"The quality of respondents provided by YouthSight (now savanta) is second to none, especially considering young adults and teenagers can be very tricky to engage.\"<\/p>\n                                <\/div>\r\n                                                                                         <div class=\"single-meta\">\r\n                                                                        <strong> C_Space<\/strong>\r\n                                                                                                      <\/div>\r\n                                                        <\/div>\r\n                        <\/div>\r\n                                                <!-- Single item -->\r\n                        <div class=\"swiper-slide\">\r\n                            <div class=\"single-item\" >\r\n                                                                <div class=\"h4\">\r\n                                   <p>\"YouthSight (now Savanta) has become our go-to supplier for youth sample. The team are professional and polite - a joy to work with. They take the hassle out of project management and are always a safe pair of hands.\"<\/p>\n                                <\/div>\r\n                                                                                         <div class=\"single-meta\">\r\n                                                                        <strong> Populus Data Solutions <\/strong>\r\n                                                                                                      <\/div>\r\n                                                        <\/div>\r\n                        <\/div>\r\n                                                <!-- Single item -->\r\n                        \r\n                    <\/div>\r\n                    <div class=\"testimonial-arrows\">\r\n                        <div class=\"swiper-button-prev\"><\/div>\r\n                        <div class=\"swiper-button-next\"><\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n\r\n  \r\n<\/div><\/div><\/div>           \n                  <section class=\"feature-report is-rotating\" id=\"reports\">\n            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 40 40\" class=\"loader-progress\">\n            <circle class=\"fill-round\"   fill=\"none\" stroke-linecap=\"round\" cx=\"20\" cy=\"20\" r=\"15.915494309\" \/>\n            <circle class=\"progress\" fill=\"none\" stroke-linecap=\"round\" cx=\"20\" cy=\"20\" r=\"15.915494309\" \/>\n            <\/svg>\n            <div class=\"subheading\" >\n                <span data-aos=\"fade-up\">Featured Reports<\/span>\n            <\/div>\n            <div class=\"fr-cursor\"><\/div>\n            <div class=\"fr-cursor2\"><\/div> \n            <div class=\"swiper-container feature-report-slider\"  >\n                <div class=\"swiper-wrapper\">\n\n\n                                 <!-- Single item -->\n                    <div class=\"swiper-slide\">\n                      <figure class=\"slide-bgimg\"\n                            style=\"background-image:url(https:\/\/savanta.com\/us\/wp-content\/uploads\/2025\/12\/Web-Banner.jpg.webp)\"\n                            data-swiper-parallax-x=\"50%\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"1215\" height=\"304\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/2025\/12\/Web-Banner.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" \/>                        <\/figure>\n                                                <div class=\"content\">\n                            <div class=\"h2\" data-swiper-parallax-x=\"-80%\" data-swiper-parallax-opacity=\"0%\">AI Impact Report 2025 <\/div>\n                            <div class=\"caption\" data-swiper-parallax-x=\"-70%\" data-swiper-parallax-opacity=\"50%\">Discover the real state of AI in 2025 - who\u2019s using it, who\u2019s trusting it, and what it means for your brand.<\/div>\n                            <a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/report\/ai-impact-report-2025\/\" class=\"btn btn-white btn-arrow\" data-swiper-parallax-x=\"-280%\"\n                                data-swiper-parallax-opacity=\"20%\">Learn More<\/a>\n                        <\/div>\n                      \n                    <\/div>\n                    <!-- Single item -->\n                                 <!-- Single item -->\n                    <div class=\"swiper-slide\">\n                      <figure class=\"slide-bgimg\"\n                            style=\"background-image:url(https:\/\/savanta.com\/us\/wp-content\/uploads\/2022\/07\/BV-OVERALL-MOST-LOVED-2021-768x768.jpg.webp)\"\n                            data-swiper-parallax-x=\"50%\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1122\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/2022\/07\/BV-OVERALL-MOST-LOVED-2021-1920x1122.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" \/>                        <\/figure>\n                                                <div class=\"content\">\n                            <div class=\"h2\" data-swiper-parallax-x=\"-80%\" data-swiper-parallax-opacity=\"0%\">The UK&#8217;s Most Loved Brands 2021 <\/div>\n                            <div class=\"caption\" data-swiper-parallax-x=\"-70%\" data-swiper-parallax-opacity=\"50%\">We've canvassed more than 150,000 UK adults, asking them about more than 2,000 brands. We've used the results to bring together a list of the top 100 brands they love in 2021.\r\n<br\/> \r\n<br\/> \r\nDownload the report below.<\/div>\n                            <a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/report\/the-uks-most-loved-brands-2021\/\" class=\"btn btn-white btn-arrow\" data-swiper-parallax-x=\"-280%\"\n                                data-swiper-parallax-opacity=\"20%\">Learn More<\/a>\n                        <\/div>\n                      \n                    <\/div>\n                    <!-- Single item -->\n                                 <!-- Single item -->\n                    <div class=\"swiper-slide\">\n                      <figure class=\"slide-bgimg\"\n                            style=\"background-image:url(https:\/\/savanta.com\/us\/wp-content\/uploads\/2024\/11\/AI-Impact-Entertainment-LP-Banner.jpg.webp)\"\n                            data-swiper-parallax-x=\"50%\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"1900\" height=\"750\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/2024\/11\/AI-Impact-Entertainment-LP-Banner.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" \/>                        <\/figure>\n                                                <div class=\"content\">\n                            <div class=\"h2\" data-swiper-parallax-x=\"-80%\" data-swiper-parallax-opacity=\"0%\">AI Impact Report 2024: Entertainment edition <\/div>\n                            <div class=\"caption\" data-swiper-parallax-x=\"-70%\" data-swiper-parallax-opacity=\"50%\">Building on our AI Impact Report 2024 with House 337, we're excited to share our Entertainment edition, part of a series of four sector-specific reports.<\/div>\n                            <a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/report\/ai-impact-report-2024-entertainment-edition-2\/\" class=\"btn btn-white btn-arrow\" data-swiper-parallax-x=\"-280%\"\n                                data-swiper-parallax-opacity=\"20%\">Learn More<\/a>\n                        <\/div>\n                      \n                    <\/div>\n                    <!-- Single item -->\n                                 <!-- Single item -->\n                    <div class=\"swiper-slide\">\n                      <figure class=\"slide-bgimg\"\n                            style=\"background-image:url(https:\/\/savanta.com\/us\/wp-content\/uploads\/2023\/03\/Hubspot-banner-Metaverse.jpg.webp)\"\n                            data-swiper-parallax-x=\"50%\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"393\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/2023\/03\/Hubspot-banner-Metaverse.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" \/>                        <\/figure>\n                                                <div class=\"content\">\n                            <div class=\"h2\" data-swiper-parallax-x=\"-80%\" data-swiper-parallax-opacity=\"0%\">Brands in the metaverse: how big is the opportunity? <\/div>\n                            <div class=\"caption\" data-swiper-parallax-x=\"-70%\" data-swiper-parallax-opacity=\"50%\">Savanta's latest report is based on the findings from 2,000 UK consumers, revealing the world of opportunities brands have to get involved in the metaverse\r\n<br\/> \r\n<br\/> \r\nDownload the report below.<\/div>\n                            <a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/report\/brands-in-the-metaverse-how-big-is-the-opportunity\/\" class=\"btn btn-white btn-arrow\" data-swiper-parallax-x=\"-280%\"\n                                data-swiper-parallax-opacity=\"20%\">Learn More<\/a>\n                        <\/div>\n                      \n                    <\/div>\n                    <!-- Single item -->\n                                 <!-- Single item -->\n                    <div class=\"swiper-slide\">\n                      <figure class=\"slide-bgimg\"\n                            style=\"background-image:url(https:\/\/savanta.com\/us\/wp-content\/uploads\/2023\/07\/Blog-images-32.jpg.webp)\"\n                            data-swiper-parallax-x=\"50%\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"760\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/2023\/07\/Blog-images-32.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" \/>                        <\/figure>\n                                                <div class=\"content\">\n                            <div class=\"h2\" data-swiper-parallax-x=\"-80%\" data-swiper-parallax-opacity=\"0%\">Grocery Eye &#8211; the end of the road for the plant-based category? We don\u2019t think so. <\/div>\n                            <div class=\"caption\" data-swiper-parallax-x=\"-70%\" data-swiper-parallax-opacity=\"50%\">As headlines focus on the demise of various plant-based brands, our latest Grocery Eye report explores the role of plant-based in today\u2019s UK diets, with one question in mind: after such a rapid initial growth, is it already the end of the road for the plant-based category?<\/div>\n                            <a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/report\/grocery-eye-the-end-of-the-road-for-the-plant-based-category-we-dont-think-so\/\" class=\"btn btn-white btn-arrow\" data-swiper-parallax-x=\"-280%\"\n                                data-swiper-parallax-opacity=\"20%\">Learn More<\/a>\n                        <\/div>\n                      \n                    <\/div>\n                    <!-- Single item -->\n                                 <!-- Single item -->\n                    <div class=\"swiper-slide\">\n                      <figure class=\"slide-bgimg\"\n                            style=\"background-image:url(https:\/\/savanta.com\/us\/wp-content\/uploads\/2023\/09\/Blog-images-43.jpg.webp)\"\n                            data-swiper-parallax-x=\"50%\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"760\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/2023\/09\/Blog-images-43.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" \/>                        <\/figure>\n                                                <div class=\"content\">\n                            <div class=\"h2\" data-swiper-parallax-x=\"-80%\" data-swiper-parallax-opacity=\"0%\">Research with vulnerable audiences <\/div>\n                            <div class=\"caption\" data-swiper-parallax-x=\"-70%\" data-swiper-parallax-opacity=\"50%\">Download our vulnerability proposition and discover our best practice advice on how to conduct research with this audience. <\/div>\n                            <a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/report\/research-with-vulnerable-audiences\/\" class=\"btn btn-white btn-arrow\" data-swiper-parallax-x=\"-280%\"\n                                data-swiper-parallax-opacity=\"20%\">Learn More<\/a>\n                        <\/div>\n                      \n                    <\/div>\n                    <!-- Single item -->\n                                 <!-- Single item -->\n                    <div class=\"swiper-slide\">\n                      <figure class=\"slide-bgimg\"\n                            style=\"background-image:url(https:\/\/savanta.com\/us\/wp-content\/uploads\/2025\/02\/Beauty-shop-695177036.jpg.webp)\"\n                            data-swiper-parallax-x=\"50%\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1246\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/2025\/02\/Beauty-shop-695177036.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" \/>                        <\/figure>\n                                                <div class=\"content\">\n                            <div class=\"h2\" data-swiper-parallax-x=\"-80%\" data-swiper-parallax-opacity=\"0%\">Global Beauty Path to Purchase 2025 <\/div>\n                            <div class=\"caption\" data-swiper-parallax-x=\"-70%\" data-swiper-parallax-opacity=\"50%\">In our latest report we navigate the beauty path-to-purchase from a generational and global perspective drawing insights from adults across four core markets; Canada, Netherlands, UK, and USA.<\/div>\n                            <a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/report\/global-beauty-path-to-purchase\/\" class=\"btn btn-white btn-arrow\" data-swiper-parallax-x=\"-280%\"\n                                data-swiper-parallax-opacity=\"20%\">Learn More<\/a>\n                        <\/div>\n                      \n                    <\/div>\n                    <!-- Single item -->\n                                 <!-- Single item -->\n                    <div class=\"swiper-slide\">\n                      <figure class=\"slide-bgimg\"\n                            style=\"background-image:url(https:\/\/savanta.com\/us\/wp-content\/uploads\/2024\/11\/AI-Impact-FS-LP-Banner.jpg.webp)\"\n                            data-swiper-parallax-x=\"50%\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"1900\" height=\"750\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/2024\/11\/AI-Impact-FS-LP-Banner.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" \/>                        <\/figure>\n                                                <div class=\"content\">\n                            <div class=\"h2\" data-swiper-parallax-x=\"-80%\" data-swiper-parallax-opacity=\"0%\">AI Impact Report: Financial Services edition <\/div>\n                            <div class=\"caption\" data-swiper-parallax-x=\"-70%\" data-swiper-parallax-opacity=\"50%\">Building on our AI Impact Report with House 337, we're excited to share our Financial Services edition, part of a series of four sector-specific reports.<\/div>\n                            <a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/report\/ai-impact-report-financial-services-edition\/\" class=\"btn btn-white btn-arrow\" data-swiper-parallax-x=\"-280%\"\n                                data-swiper-parallax-opacity=\"20%\">Learn More<\/a>\n                        <\/div>\n                      \n                    <\/div>\n                    <!-- Single item -->\n                                 <!-- Single item -->\n                    <div class=\"swiper-slide\">\n                      <figure class=\"slide-bgimg\"\n                            style=\"background-image:url(https:\/\/savanta.com\/us\/wp-content\/uploads\/2024\/12\/AI-Impact-Retail-LP-Banner.jpg.webp)\"\n                            data-swiper-parallax-x=\"50%\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"1900\" height=\"750\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/2024\/12\/AI-Impact-Retail-LP-Banner.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" \/>                        <\/figure>\n                                                <div class=\"content\">\n                            <div class=\"h2\" data-swiper-parallax-x=\"-80%\" data-swiper-parallax-opacity=\"0%\">AI Impact Report: Retail edition <\/div>\n                            <div class=\"caption\" data-swiper-parallax-x=\"-70%\" data-swiper-parallax-opacity=\"50%\">Building on our AI Impact Report with House 337, we're excited to share our Retail edition, part of a series of four sector-specific reports.<\/div>\n                            <a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/report\/ai-impact-report-retail-edition\/\" class=\"btn btn-white btn-arrow\" data-swiper-parallax-x=\"-280%\"\n                                data-swiper-parallax-opacity=\"20%\">Learn More<\/a>\n                        <\/div>\n                      \n                    <\/div>\n                    <!-- Single item -->\n                                 <!-- Single item -->\n                    <div class=\"swiper-slide\">\n                      <figure class=\"slide-bgimg\"\n                            style=\"background-image:url(https:\/\/savanta.com\/us\/wp-content\/uploads\/2024\/11\/AI-Impact-CPG-LP-Banner.jpg.webp)\"\n                            data-swiper-parallax-x=\"50%\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"1900\" height=\"750\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/2024\/11\/AI-Impact-CPG-LP-Banner.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" \/>                        <\/figure>\n                                                <div class=\"content\">\n                            <div class=\"h2\" data-swiper-parallax-x=\"-80%\" data-swiper-parallax-opacity=\"0%\">AI Impact Report: CPG edition <\/div>\n                            <div class=\"caption\" data-swiper-parallax-x=\"-70%\" data-swiper-parallax-opacity=\"50%\">Building on our AI Impact Report with House 337, we're excited to share our CPG edition, part of a series of four sector-specific reports.<\/div>\n                            <a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/report\/ai-impact-report-cpg-edition\/\" class=\"btn btn-white btn-arrow\" data-swiper-parallax-x=\"-280%\"\n                                data-swiper-parallax-opacity=\"20%\">Learn More<\/a>\n                        <\/div>\n                      \n                    <\/div>\n                    <!-- Single item -->\n                   \n                <\/div>\n                                <!-- If we need navigation buttons -->\n                <div class=\"swiper-button-prev  \"><\/div>\n                <div class=\"swiper-button-next  \"><\/div>\n            <\/div>\n        <\/section>\n   \n              \n    \n    <section class=\"knowledge-centre sec-space-90\" id=\"\">\n      <div class=\"container\">\n                  <div class=\"title-wrap\">\n            <h2 data-aos=\"fade-up\">Knowledge Center<\/h2>\n                          <a href=\"\/us\/knowledge-centre\/\" class=\"btn btn-arrow btn-white\" data-aos=\"fade-up\">View all <\/a>\n                      <\/div>\n        \n        <div class=\"knowledge-centre-inner\">\n          <div class=\"left-col\">\n            <div class=\"kc-cursor\">\n              Explore\n            <\/div>\n                            <!-- Single item -->\n                <article class=\"single-card\">\n                  \n                                        <figure class=\"bg-cover\">\n                      <div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(https:\/\/savanta.com\/us\/wp-content\/uploads\/2025\/11\/Budget-Blog-3.jpg.webp);\">\n                        <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"608\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/2025\/11\/Budget-Blog-3.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" \/>                      <\/div>\n                      <div class=\"bg-ani\"><\/div>\n                    <\/figure>\n                                    <div class=\"card-body\">\n                                                              <span class=\"small\">Youth <\/span>\n                    \n                    <h3 class=\"h4\"><a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/view\/4-shifts-shaping-research-and-marketing-in-2026\/\">The 4 shifts shaping research and marketing in 2026<\/a>\n                    <\/h3>\n                    <div class=\"meta\">\n                                            <em> 11\/11\/2025 <\/em>  - by <a href=\"https:\/\/savanta.com\/us\/author\/caroline-hawkings\">Caroline Hawkings<\/a>                     <\/div>\n                  <\/div>\n                <\/article>\n                <!-- Single item -->\n                      <\/div>\n          <div class=\"right-col\">\n            <div class=\"right-row\">\n              \n                      <!-- Single item -->\n              <article class=\"single-card\">\n                \n                                    <figure class=\"bg-cover\">\n                    <div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(https:\/\/savanta.com\/us\/wp-content\/uploads\/2025\/11\/Piggy-Bank.jpg.webp);\">\n                      <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"373\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/2025\/11\/Piggy-Bank.jpg\" class=\"attachment-big size-big\" alt=\"\" \/>                    <\/div>\n                    <div class=\"bg-ani\"><\/div>\n                  <\/figure>\n                                <div class=\"card-body\">\n                                      <span class=\"small\">Youth<\/span>\n                  \n                  <h3 class=\"h5\"><a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/view\/4-quick-turn-research-ideas-to-spend-leftover-budget\/\">4 quick-turn research ideas to spend your leftover budget wisely<\/a>\n                  <\/h3>\n                  <div class=\"meta\">\n                                        <em> 11\/04\/2025 <\/em>  - by <a href=\"https:\/\/savanta.com\/us\/author\/caroline-hawkings\">Caroline Hawkings<\/a>                   <\/div>\n                <\/div>\n              <\/article>\n                      <!-- Single item -->\n              <article class=\"single-card\">\n                \n                                    <figure class=\"bg-cover\">\n                    <div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(https:\/\/savanta.com\/us\/wp-content\/uploads\/2024\/08\/Economic-Money.jpg.webp);\">\n                      <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"404\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/2024\/08\/Economic-Money.jpg\" class=\"attachment-big size-big\" alt=\"\" \/>                    <\/div>\n                    <div class=\"bg-ani\"><\/div>\n                  <\/figure>\n                                <div class=\"card-body\">\n                                      <span class=\"small\">Youth<\/span>\n                  \n                  <h3 class=\"h5\"><a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/view\/remaining-budget-2025\/\">Get set for 2026: make your remaining budget work harder<\/a>\n                  <\/h3>\n                  <div class=\"meta\">\n                                        <em> 10\/24\/2025 <\/em>  - by <a href=\"https:\/\/savanta.com\/us\/author\/caroline-hawkings\">Caroline Hawkings<\/a>                   <\/div>\n                <\/div>\n              <\/article>\n                      <!-- Single item -->\n              <article class=\"single-card\">\n                \n                                    <figure class=\"bg-cover\">\n                    <div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(https:\/\/savanta.com\/us\/wp-content\/uploads\/2022\/11\/Eco-segmentation-wind.jpg.webp);\">\n                      <img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"453\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/2022\/11\/Eco-segmentation-wind.jpg\" class=\"attachment-big size-big\" alt=\"\" \/>                    <\/div>\n                    <div class=\"bg-ani\"><\/div>\n                  <\/figure>\n                                <div class=\"card-body\">\n                                      <span class=\"small\">Youth<\/span>\n                  \n                  <h3 class=\"h5\"><a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/view\/savanta-sustainability-segmentation-how-marketers-can-turn-good-intentions-into-green-buying-behaviours\/\">Sustainability Segmentation: how marketers can turn good intentions into green buying behaviours<\/a>\n                  <\/h3>\n                  <div class=\"meta\">\n                                        <em> 03\/19\/2025 <\/em>                   <\/div>\n                <\/div>\n              <\/article>\n                      <!-- Single item -->\n              <article class=\"single-card\">\n                \n                                    <figure class=\"bg-cover\">\n                    <div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(https:\/\/savanta.com\/us\/wp-content\/uploads\/2024\/10\/youth.jpg.webp);\">\n                      <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/2024\/10\/youth.jpg\" class=\"attachment-big size-big\" alt=\"\" \/>                    <\/div>\n                    <div class=\"bg-ani\"><\/div>\n                  <\/figure>\n                                <div class=\"card-body\">\n                                      <span class=\"small\">Youth<\/span>\n                  \n                  <h3 class=\"h5\"><a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/view\/yourvue-nurturing-the-next-generation-for-market-research\/\">YourVue: Nurturing the next generation for market research<\/a>\n                  <\/h3>\n                  <div class=\"meta\">\n                                        <em> 03\/05\/2025 <\/em>  - by <a href=\"https:\/\/savanta.com\/us\/author\/shaun-austin\">Shaun Austin<\/a>                   <\/div>\n                <\/div>\n              <\/article>\n        \n            <\/div>\n          <\/div>\n        <\/div>\n\n              <\/div>\n    <\/section>\n\n\n  <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Scroll Our Approach How it works Benefits Research methods Audience expertise Case studies Reports Our approach Reaching Generation Y and Z can be tricky. We make it easy. Working hard to understand young people \u2013 learning the best times and methods to connect and engage with them \u2013 means our response rates remain high, while access is instant. Our OpinionPanel community is an unsurpassed research panel of Millennials and Gen Z. In fact, it\u2019s one of the highest quality youth, student, and young professionals audience market research resource. You won\u2019t find as many real 16 to 30-year-old research participants in one place anywhere else. 0 + panel size 0 + data points collected 0 + years of trend data Play Video View transcript The most engaged youth research panel Our panel members are ready for your quant and qual research projects \u2013 however niche. You place confidence in our panel to deliver exceptional quality at every touchpoint. Our members love our panel and have given us an exceptional rating on Feefo of 4.9*. Video Transcript 00:00 Youth research panel The largest and most engaged Gen Z panel 00:04 Because researching 16-30s is hard, you need confidence your supplier can reach exactly the right respondents. Scores of companies with quant surveys, depths, focus groups, online communities, and trackers. 00:19 We\u2019ve built the UK\u2019s biggest youth research panel with over 135,000 16\u201330-year-old members and over 1,000 data points for profiling. Our 30% response rate means an even greater effective panel size, higher validity and more meaningful results. There are very few subgroups we can\u2019t reach. We pay clear, decent incentives, treating panellists with respect, because we believe that real people deserve real rewards. 00:48 Because we\u2019re youth specialists, members find us engaging. 75% aren\u2019t on any other panels, so answers are fresher and less jaded. We\u2019ve a lively community website, where no holds barred, member-generated content gets published, peer-reviewed and rated every day. 01:05 Our unique, award-winning, mobile-first interface means we enjoy industry-leading levels of smartphone response. 01:12 We pride ourselves on great customer service. We normally turn quotation requests around within the hour, and project managers will ensure studies always meet deadlines. Get in touch, see how. Audience access We\u2019ll help you to target the right audience market research swiftly and easily. 01 Panelist rewards Panel members remain engaged within the community by contributing to blogs, taking part in competitions and winning cash prizes. 02 Panel improvement sessions We invest in project managers and community leaders who know how and when to engage young people. Our regular internal panel improvement sessions and panelist focus groups ensure members have the best experience. 03 Great recruitment We analyze, assess, and set metrics around recruitment, so we can focus on attracting the highest quality panelists. Don\u2019t worry \u2013 we also screen rigorously for fraudulent members. 04 Community spirit We treat our members with the upmost respect. Our community management team take a holistic approach to panel care and our mission is to bring the voice of the Gen Y and Z consumer into the boardroom. Research benefits Our hassle-free methods allow you to engage with key youth audiences. Speak to the right people Our rigorous checks and validations ensure we\u2019re speaking to the right person, with the right experience and expertise. Engaged and active community Our community members are highly engaged with an average response rate of 30%. An impressive 75% of our panellists are unique to the OpinionPanel Community, which prevents survey fatigue. You won\u2019t find as many young people in one place anywhere else in the UK. High quality insights It\u2019s quite a skill knowing how to engage youth audiences \u2013 and cut through their feeds! Luckily, we\u2019ve got decades of youth audience research experience and are skilled at engaging and communicating with youth audiences. We have over 1,000 data points for you to deep-dive into hyper-segmentation. Play Video View transcript Meet the people behind the UK&#8217;s largest youth research panel Hear real stories from our real panel members. Video Transcript We often get asked what makes our youth panel so great. Well, here\u2019s the truth\u2026 Our panelists keep it real. In fact, our panelists are\u2026 00:10 Real embarrassing Person A: When I was in secondary school and we were called out for a fire drill and we were queuing up waiting to go back in and I had a bird decimate my bag or my blazer and hair. 00:25 Person B: My most embarrassing moment would be getting my leg stuck in a fence at a theme park. 00:29 Person C: So, I ran over to dance and I ended up just slipping over, flat on my bum. 00:34 Person D: I remember on the last step my mate trips, just the whole lecture theatre does the classic \u2018wheyy\u2019. 00:40 Person E: I was writing an email to my history lecturer and, you know, just asking a question about something that had happened in the lesson and I signed it off with my usual sign-off thing that I do to friends which was, love you lots like jelly tots. 00:52 Person F: When I was 11 years old and my mum had found a short story that I had written and let\u2019s just say it was not exactly age appropriate. 01:03 Real funny Person G: What is the most common owl in the UK? A tea-towel. 01:05 Person H: What\u2019s yellow and can\u2019t swim? A bulldozer. 01:10 Person I: How did the hipster burn his tongue? He drank his coffee before it was cool. 01:15 Person D: Why did the Mexican push his wife off a cliff? Tequila. 01:19 Person J: What do you call a man who\u2019s lost his car? Carlos. 01:26 Person C: Why did the lobster blush? Because the sea weed. 01:29 Real impressive. Person J: Being a finalist at the big ram fair in Birmingham. I was only twelve years old and it was just such an amazing experience for me. 01:38 Person C: Managing to get into a top university and then graduating with a 2:1, still very proud, still going to go on about it for my whole life. 01:44 Person K: I was playing football with my friends and I scored six goals. 01:49 Person L: Proudest moment of my life so far was being accepted onto the foundation course at East 15 acting school. 01:56 Person I: Being named player of the season for my first 15 rugby team. 02:01 Person A: Just completing my degree, and it\u2019s proud because none of my family has ever gone to university before. 02:11 Person M: 100% in Assassins Creed 2 that was hard that took ages, that took so long \u2013 yeah that\u2019s gotta be it. 02:20 Real engagement. Real people. Real insights. Keep it real. Keep it Savanta. Research methods Qualitative Quantitative Analytics Behavioral Download a brochure Get near instant access to the UK&#8217;s largest and most engaged youth research panel. Download our panel book to find out more. Download brochure Audience expertise B2B Engage with decision makers. Key to the success of business to business (B2B) engagement is high quality target audience research. Consumer High quality data is at the heart of great decision making. We ensure you\u2019re researching the consumer market in a way that\u2019s on-brand and engaging. HNWI Considering their spend and potential, the High-net-worth individuals (HNWIs) audience is vital to understand for luxury, high-end brands. Access precious insights into this small but diverse group. Higher education From applicants to students and graduates and an unsurpassed youth and student research panel, we provide target audience research for further and higher education specialist audiences. Youth Brands targeting the youth market need target audience research that offers instant access to the UK\u2019s largest, most engaged youth research panel \u2013 ours! With 150,000 under-30s and over 1,000 data points, we can expose the diverse interests and opinions of the younger generation. Want to discover how we can help your brand? Find out more Case Studies View all The GuardianUnderstanding youth issues Learn More PumaPromoting celebrity brand ambassadors Learn More Sport EnglandGetting young people active Learn More Art Fund Learn More &#8220;YouthSight (now Savanta) have always been highly reliable when it comes to delivering on time and to a very high quality. Beyond this, their project managers have been genuinely enjoyable to work with.&#8221; APCO Insight &#8220;The quality of respondents provided by YouthSight (now savanta) is second to none, especially considering young adults and teenagers can be very tricky to engage.&#8221; C_Space &#8220;YouthSight (now Savanta) has become our go-to supplier for youth sample. The team are professional and polite &#8211; a joy to work with. They take the hassle out of project management and are always a safe pair of hands.&#8221; Populus Data Solutions Featured Reports AI Impact Report 2025 Discover the real state of AI in 2025 &#8211; who\u2019s using it, who\u2019s trusting it, and what it means for your brand. Learn More The UK&#8217;s Most Loved Brands 2021 We&#8217;ve canvassed more than 150,000 UK adults, asking them about more than 2,000 brands. We&#8217;ve used the results to bring together a list of the top 100 brands they love in 2021. Download the report below. Learn More AI Impact Report 2024: Entertainment edition Building on our AI Impact Report 2024 with House 337, we&#8217;re excited to share our Entertainment edition, part of a series of four sector-specific reports. Learn More Brands in the metaverse: how big is the opportunity? Savanta&#8217;s latest report is based on the findings from 2,000 UK consumers, revealing the world of opportunities brands have to get involved in the metaverse Download the report below. Learn More Grocery Eye &#8211; the end of the road for the plant-based category? We don\u2019t think so. As headlines focus on the demise of various plant-based brands, our latest Grocery Eye report explores the role of plant-based in today\u2019s UK diets, with one question in mind: after such a rapid initial growth, is it already the end of the road for the plant-based category? Learn More Research with vulnerable audiences Download our vulnerability proposition and discover our best practice advice on how to conduct research with this audience. Learn More Global Beauty Path to Purchase 2025 In our latest report we navigate the beauty path-to-purchase from a generational and global perspective drawing insights from adults across four core markets; Canada, Netherlands, UK, and USA. Learn More AI Impact Report: Financial Services edition Building on our AI Impact Report with House 337, we&#8217;re excited to share our Financial Services edition, part of a series of four sector-specific reports. Learn More AI Impact Report: Retail edition Building on our AI Impact Report with House 337, we&#8217;re excited to share our Retail edition, part of a series of four sector-specific reports. Learn More AI Impact Report: CPG edition Building on our AI Impact Report with House 337, we&#8217;re excited to share our CPG edition, part of a series of four sector-specific reports. Learn More Knowledge Center View all Explore Youth The 4 shifts shaping research and marketing in 2026 11\/11\/2025 &#8211; by Caroline Hawkings Youth 4 quick-turn research ideas to spend your leftover budget wisely 11\/04\/2025 &#8211; by Caroline Hawkings Youth Get set for 2026: make your remaining budget work harder 10\/24\/2025 &#8211; by Caroline Hawkings Youth Sustainability Segmentation: how marketers can turn good intentions into green buying behaviours 03\/19\/2025 Youth YourVue: Nurturing the next generation for market research 03\/05\/2025 &#8211; by Shaun Austin<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":185,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-25377","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/pages\/25377","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/comments?post=25377"}],"version-history":[{"count":0,"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/pages\/25377\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/pages\/185"}],"wp:attachment":[{"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/media?parent=25377"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}