{"id":25223,"date":"2022-07-21T15:28:45","date_gmt":"2022-07-21T15:28:45","guid":{"rendered":"https:\/\/savanta.com\/copy-of-brand-development-strategy-2\/"},"modified":"2022-11-01T05:33:47","modified_gmt":"2022-11-01T05:33:47","slug":"market-understanding","status":"publish","type":"page","link":"https:\/\/savanta.com\/us\/research-consulting\/market-understanding\/","title":{"rendered":"Market understanding &#038; opportunity"},"content":{"rendered":"<div id=\"pl-25223\"  class=\"panel-layout\" ><div id=\"pg-25223-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-25223-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-25223-0-0-0\" class=\"so-panel widget widget_one-page-navigation-widget panel-first-child\" data-index=\"0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-one-page-navigation-widget so-widget-one-page-navigation-widget-default-d75171398898-25223\"\n\t\t\t\n\t\t>\r\n  <div class=\"wrapper-vid-img \">\r\n                    <div class=\"banner-video-img \">\r\n            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      <li class=\"active \" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#our-approach\">Our approach<\/a>\r\n                        \r\n                    <\/li>\r\n                                             \r\n\r\n                    <li class=\"\" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#benefits\">Benefits<\/a>\r\n                        \r\n                    <\/li>\r\n                                             \r\n\r\n                    <li class=\"\" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#research-methods\">Research methods<\/a>\r\n                        \r\n                    <\/li>\r\n                                             \r\n\r\n                    <li class=\"\" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#case-studies\">Case studies<\/a>\r\n                        \r\n                    <\/li>\r\n                                             \r\n\r\n                    <li class=\"\" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#reports\">Reports<\/a>\r\n                        \r\n                    <\/li>\r\n                                         \r\n                <\/ul>\r\n            <\/div>\r\n        <\/nav>\r\n        <\/div>\r\n    \r\n \r\n    <\/div>\r\n<\/div><\/div><div id=\"panel-25223-0-0-1\" class=\"so-panel widget widget_overview-second-widget\" data-index=\"1\" ><div id=\"our-approach\" class=\"panel-widget-style panel-widget-style-for-25223-0-0-1\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-overview-second-widget so-widget-overview-second-widget-default-d75171398898-25223\"\n\t\t\t\n\t\t>   <section class=\"make-better-wrap make-better-wrap-inner-page  sec-space-90 space-col\">\n            <div class=\"container\">\n\n                <div class=\"row\">\n                    <div class=\"col-lg-4\">\n                        <h2 data-aos=\"fade-up\"  >Our approach<\/h2>\n                    <\/div>\n                    <div class=\"col-lg-7 offset-lg-1\">\n                        <div class=\"common-content\" data-aos=\"fade-up\">\n                           <p>The social and economic insecurity we\u2019re experiencing today means you need to take decisive, evidence-based action. In a world defined by discontinuity, the winners and losers will be those able to make rapid transformation.<\/p>\n<p>Need insights to inform your strategy? Want to know how you compare to competitors? Unsure of your brand\u2019s direction? With our approach, you\u2019ll optimize your business and marketing strategies. We\u2019ll support your market understanding \u2013 helping you to assess audience reach, evaluate the competition, and better identify opportunities.<\/p>\n<p>Retain value, relevance, and consistency for your customers now \u2013 and in the long-term, by navigating transitional uncertainty and capitalizing on opportunities.<\/p>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/section>\n<\/div><\/div><\/div><div id=\"panel-25223-0-0-2\" class=\"so-panel widget widget_research-benefits-widget\" data-index=\"2\" ><div id=\"benefits\" class=\"panel-widget-style panel-widget-style-for-25223-0-0-2\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-research-benefits-widget so-widget-research-benefits-widget-default-d75171398898-25223\"\n\t\t\t\n\t\t><section class=\"research-benefits sec-space-90\">\r\n\t<div class=\"container\">\r\n\t\t<div class=\"row heading-row\">\r\n\t\t\t<div class=\"col-lg-6\">\r\n\t\t\t\t<h2 data-aos=\"fade-up\">Research benefits<\/h2>\r\n\t\t\t\t<p data-aos=\"fade-up\">We\u2019ll support your market understanding \u2013 helping you to assess audience reach, evaluate the competition, and better identify opportunities.<\/p>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t<div class=\"row benefits-row\">\r\n\t\t                \t\t\t<div class=\"col-lg-4 benefit-item\" data-aos=\"fade-up\">\r\n\t\t\t\t<div class=\"benefit-icon\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/11\/Market-understanding.svg\" alt=\"\" \/>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<h3 class=\"h5\">Calibrating product launches<\/h3>\r\n\t\t\t    \t\t\t    \t\t\t\t<p><p>Is there an appetite for new products or services? We'll quantify customer segments and potential sales.<\/p>\n<\/p>\r\n\t\t\t                       \t\t\t<\/div>\r\n\t\t   \t\t\t<div class=\"col-lg-4 benefit-item\" data-aos=\"fade-up\">\r\n\t\t\t\t<div class=\"benefit-icon\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/11\/Market-understanding.svg\" alt=\"\" \/>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<h3 class=\"h5\">Generating benchmarks<\/h3>\r\n\t\t\t    \t\t\t    \t\t\t\t<p>Develop a detailed understanding of your brand, its products, and its services compared to the competition.<\/p>\r\n\t\t\t                       \t\t\t<\/div>\r\n\t\t   \t\t\t<div class=\"col-lg-4 benefit-item\" data-aos=\"fade-up\">\r\n\t\t\t\t<div class=\"benefit-icon\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/11\/Market-understanding.svg\" alt=\"\" \/>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<h3 class=\"h5\">Mitigating risk <\/h3>\r\n\t\t\t    \t\t\t    \t\t\t\t<p><p>Does your brand resonate with its target audience? Should you shift its positioning? Understand brand\u2019s perceptions to optimize strategy.<\/p>\n<\/p>\r\n\t\t\t                       \t\t\t<\/div>\r\n\t\t   \t\t\t<div class=\"col-lg-4 benefit-item\" data-aos=\"fade-up\">\r\n\t\t\t\t<div class=\"benefit-icon\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/11\/Market-understanding.svg\" alt=\"\" \/>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<h3 class=\"h5\">Supporting business growth <\/h3>\r\n\t\t\t    \t\t\t    \t\t\t\t<p>How does powerful data underpin business growth? By creating marketing strategies that are optimized. Campaigns that drive advocacy. And compelling messages that convert action into sales.<\/p>\r\n\t\t\t                       \t\t\t<\/div>\r\n\t\t   \t\t\t<div class=\"col-lg-4 benefit-item\" data-aos=\"fade-up\">\r\n\t\t\t\t<div class=\"benefit-icon\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/11\/Market-understanding.svg\" alt=\"\" \/>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<h3 class=\"h5\">Understanding your market  <\/h3>\r\n\t\t\t    \t\t\t    \t\t\t\t<p>Recalibrate your understanding of customers and the market. Identify threats and opportunities \u2013 inform your future strategy.<\/p>\r\n\t\t\t                       \t\t\t<\/div>\r\n\t\t   \t\t<\/div>\r\n\t<\/div>\r\n<\/section>\r\n        \r\n<\/div><\/div><\/div><div id=\"panel-25223-0-0-3\" class=\"so-panel widget widget_research-methods-widget\" data-index=\"3\" ><div id=\"research-methods\" class=\"panel-widget-style panel-widget-style-for-25223-0-0-3\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-research-methods-widget so-widget-research-methods-widget-default-d75171398898-25223\"\n\t\t\t\n\t\t>\t<section class=\"research-methods sec-space-90\">\r\n            <div class=\"container\">\r\n                      <div class=\"row heading-row\">\r\n                                        <div class=\"col-lg-6 col-md-9 col-sm-9\">\r\n                        <h2 data-aos=\"fade-up\">Research methods<\/h2>\r\n                    <\/div>\r\n                                                 <\/div>\r\n                            <div class=\"row research-item-row\">\r\n\t\t\t\t \r\n                                    <div class=\"col-lg-6 col-md-12 research-item\">\r\n                        <div class=\"research-item-inner\" data-aos=\"fade-up\">\r\n                           \r\n                            <div class=\"research-image\"   style=\"background-image: url(https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/09\/Market-sizing-trends-1-768x600.jpg)\"  >\r\n                                                               <img decoding=\"async\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/09\/Market-sizing-trends-1-768x600.jpg\"\r\n                                    alt=\"\" \/>\r\n                                                            <\/div>\r\n                       \r\n                                                        <div class=\"research-name\">\r\n                                                                 <h3 class=\"h5\">Market sizing &amp; trends<\/h3>\r\n                                                                                                  <a href=\"\/us\/research-consulting\/market-understanding\/market-sizing\" class=\"btn-simple-arrow\" aria-label=\"Market sizing &amp; trends\"><\/a>\r\n                                                            <\/div>\r\n                                                <\/div>\r\n                    <\/div>\r\n                                        <div class=\"col-lg-6 col-md-12 research-item\">\r\n                        <div class=\"research-item-inner\" data-aos=\"fade-up\">\r\n                           \r\n                            <div class=\"research-image\"   style=\"background-image: url(https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/09\/Usage-attitude-studies-1-768x600.jpg)\"  >\r\n                                                               <img decoding=\"async\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/09\/Usage-attitude-studies-1-768x600.jpg\"\r\n                                    alt=\"\" \/>\r\n                                                            <\/div>\r\n                       \r\n                                                        <div class=\"research-name\">\r\n                                                                 <h3 class=\"h5\">Attitudes &amp; usage<\/h3>\r\n                                                                                                  <a href=\"\/us\/research-consulting\/market-understanding\/attitudes-usage-studies\" class=\"btn-simple-arrow\" aria-label=\"Attitudes &amp; usage\"><\/a>\r\n                                                            <\/div>\r\n                                                <\/div>\r\n                    <\/div>\r\n                                        <div class=\"col-lg-6 col-md-12 research-item\">\r\n                        <div class=\"research-item-inner\" data-aos=\"fade-up\">\r\n                           \r\n                            <div class=\"research-image\"   style=\"background-image: url(https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/09\/Audience-Segmentation-1-768x600.jpg)\"  >\r\n                                                               <img decoding=\"async\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/09\/Audience-Segmentation-1-768x600.jpg\"\r\n                                    alt=\"\" \/>\r\n                                                            <\/div>\r\n                       \r\n                                                        <div class=\"research-name\">\r\n                                                                 <h3 class=\"h5\">Audience\/market segmentation<\/h3>\r\n                                                                                                  <a href=\"\/us\/research-consulting\/market-understanding\/segmentation\" class=\"btn-simple-arrow\" aria-label=\"Audience\/market segmentation\"><\/a>\r\n                                                            <\/div>\r\n                                                <\/div>\r\n                    <\/div>\r\n                                    <\/div>\r\n                        <\/div>\r\n        <\/section>\r\n        \r\n<\/div><\/div><\/div><div id=\"panel-25223-0-0-4\" class=\"so-panel widget widget_get-in-touch-widget\" data-index=\"4\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-get-in-touch-widget so-widget-get-in-touch-widget-default-d75171398898-25223\"\n\t\t\t\n\t\t><section class=\"subscribe-wrap sec-space-90\" id=\"want-to-discover-how-we-can-help-your-brand\">\r\n              <div class=\"container\">\r\n                <div class=\"subscribe-in\"  >\r\n                                      <div class=\"common-content\" data-aos=\"fade-up\"   >\r\n                           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class=\"item-left\">\n                                    <div class=\"item-wrap\">\n\n                                        <h2 data-swiper-parallax-y=\"-50\" data-swiper-parallax-duration=\"500\"\n                                        data-swiper-parallax-opacity=\"0\"> CDEI<strong> Understanding public attitudes towards data and AI<\/strong> <\/h2>\n                                    <p data-swiper-parallax-y=\"-20\" data-swiper-parallax-duration=\"700\"\n                                        data-swiper-parallax-opacity=\"0\"><\/p>\n                                    <a href=\"https:\/\/savanta.com\/us\/case-studies\/cdei-tracker-survey\/\" class=\"btn btn-arrow btn-white\" data-swiper-parallax-y=\"-30\"\n                                        data-swiper-parallax-duration=\"1000\" data-swiper-parallax-opacity=\"0\">\n                                        Learn More <\/a>\n                                    <\/div>\n                                <\/div>\n              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r=\"36\" fill=\"transparent\"\n                                                stroke=\"black\" stroke-width=\"9\"><\/circle>\n                                            <circle class=\"another-circle\" transform=\"rotate(-90 45 45)\" cx=\"45\" cy=\"45\"\n                                                r=\"36\" fill=\"transparent\" stroke=\"black\" stroke-width=\"9\"><\/circle>\n\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n                           \n                            <\/div>\n                        <\/div>\n                        <!-- single slide -->\n                         <!-- single slide -->\n                         <div class=\"swiper-slide\">\n\n                            <div class=\"single-item\">\n                                <div class=\"item-left\">\n                                    <div class=\"item-wrap\">\n\n                                        <h2 data-swiper-parallax-y=\"-50\" data-swiper-parallax-duration=\"500\"\n                                        data-swiper-parallax-opacity=\"0\"> Nesta<strong>The public perception of innovation<\/strong> <\/h2>\n                                    <p data-swiper-parallax-y=\"-20\" data-swiper-parallax-duration=\"700\"\n                                        data-swiper-parallax-opacity=\"0\"><\/p>\n                                    <a href=\"https:\/\/savanta.com\/us\/case-studies\/nesta\/\" class=\"btn btn-arrow btn-white\" data-swiper-parallax-y=\"-30\"\n                                        data-swiper-parallax-duration=\"1000\" data-swiper-parallax-opacity=\"0\">\n                                        Learn More <\/a>\n                                    <\/div>\n                                <\/div>\n                                                                <div class=\"item-right\">\n                                    <figure data-swiper-parallax-x=\"-150\" data-swiper-parallax-duration=\"1000\">\n                                                                               \n                                        <img decoding=\"async\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2019\/10\/NESTA-isolated-1-e1664207395516-1.png.webp\" alt=\"\" >\n                                    <\/figure>\n\n                                    <div class=\"animate-img\">\n                                    <svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n                                            xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" width=\"180px\"\n                                            height=\"180px\" viewBox=\"0 0 90 90\" xml:space=\"preserve\">\n                                            <circle class=\"circle\" cx=\"45\" cy=\"45\" r=\"36\" fill=\"transparent\"\n                                                stroke=\"black\" stroke-width=\"9\"><\/circle>\n                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NHBC <\/h2>\n                                    <p data-swiper-parallax-y=\"-20\" data-swiper-parallax-duration=\"700\"\n                                        data-swiper-parallax-opacity=\"0\"><\/p>\n                                    <a href=\"https:\/\/savanta.com\/us\/case-studies\/nhbc\/\" class=\"btn btn-arrow btn-white\" data-swiper-parallax-y=\"-30\"\n                                        data-swiper-parallax-duration=\"1000\" data-swiper-parallax-opacity=\"0\">\n                                        Learn More <\/a>\n                                    <\/div>\n                                <\/div>\n                                                                <div class=\"item-right\">\n                                    <figure data-swiper-parallax-x=\"-150\" data-swiper-parallax-duration=\"1000\">\n                                                                               \n                                        <img decoding=\"async\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/07\/NHBC-isolated-e1664207640966-1.png.webp\" alt=\"\" >\n                                    <\/figure>\n\n                                    <div class=\"animate-img\">\n                                    <svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n                                            xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" width=\"180px\"\n                                            height=\"180px\" viewBox=\"0 0 90 90\" xml:space=\"preserve\">\n                                            <circle class=\"circle\" cx=\"45\" cy=\"45\" r=\"36\" fill=\"transparent\"\n                                                stroke=\"black\" stroke-width=\"9\"><\/circle>\n                                            <circle class=\"another-circle\" transform=\"rotate(-90 45 45)\" cx=\"45\" cy=\"45\"\n                                                r=\"36\" fill=\"transparent\" stroke=\"black\" stroke-width=\"9\"><\/circle>\n\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n                           \n                            <\/div>\n                        <\/div>\n                        <!-- single slide -->\n                         <!-- single slide -->\n                         <div class=\"swiper-slide\">\n\n                            <div class=\"single-item\">\n                                <div class=\"item-left\">\n                                    <div class=\"item-wrap\">\n\n                                        <h2 data-swiper-parallax-y=\"-50\" data-swiper-parallax-duration=\"500\"\n                                        data-swiper-parallax-opacity=\"0\"> UK Insurance Company <\/h2>\n                                    <p data-swiper-parallax-y=\"-20\" data-swiper-parallax-duration=\"700\"\n                                        data-swiper-parallax-opacity=\"0\"><\/p>\n                                    <a href=\"https:\/\/savanta.com\/us\/case-studies\/uk-insurance-company\/\" class=\"btn btn-arrow btn-white\" data-swiper-parallax-y=\"-30\"\n                                        data-swiper-parallax-duration=\"1000\" data-swiper-parallax-opacity=\"0\">\n                                        Learn More <\/a>\n                                    <\/div>\n                                <\/div>\n                                                                <div class=\"item-right\">\n                                    <figure data-swiper-parallax-x=\"-150\" data-swiper-parallax-duration=\"1000\">\n                                                                               \n                                        <img decoding=\"async\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/07\/Life-insurance-isolate-2.0-e1664274801862-1.png.webp\" alt=\"\" >\n                                    <\/figure>\n\n                                    <div class=\"animate-img\">\n                                    <svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n                                            xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" width=\"180px\"\n                                            height=\"180px\" viewBox=\"0 0 90 90\" xml:space=\"preserve\">\n                                            <circle class=\"circle\" cx=\"45\" cy=\"45\" r=\"36\" fill=\"transparent\"\n                                                stroke=\"black\" stroke-width=\"9\"><\/circle>\n                                            <circle class=\"another-circle\" transform=\"rotate(-90 45 45)\" cx=\"45\" cy=\"45\"\n                                                r=\"36\" fill=\"transparent\" stroke=\"black\" stroke-width=\"9\"><\/circle>\n\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n                           \n                            <\/div>\n                        <\/div>\n                        <!-- single slide -->\n                         <!-- single slide -->\n                         <div class=\"swiper-slide\">\n\n                            <div class=\"single-item\">\n                                <div class=\"item-left\">\n                                    <div class=\"item-wrap\">\n\n                                        <h2 data-swiper-parallax-y=\"-50\" data-swiper-parallax-duration=\"500\"\n                                        data-swiper-parallax-opacity=\"0\"> NATS<strong>Fuelling a change <\/strong> <\/h2>\n                                    <p data-swiper-parallax-y=\"-20\" data-swiper-parallax-duration=\"700\"\n                                        data-swiper-parallax-opacity=\"0\"><\/p>\n                                    <a href=\"https:\/\/savanta.com\/us\/case-studies\/nats\/\" class=\"btn btn-arrow btn-white\" data-swiper-parallax-y=\"-30\"\n                                        data-swiper-parallax-duration=\"1000\" data-swiper-parallax-opacity=\"0\">\n                                        Learn More <\/a>\n                                    <\/div>\n                                <\/div>\n                                                                <div class=\"item-right\">\n                                    <figure data-swiper-parallax-x=\"-150\" data-swiper-parallax-duration=\"1000\">\n                                                                               \n                                        <img decoding=\"async\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2019\/10\/NESTA-isolated-e1664207451828-1.png.webp\" alt=\"\" >\n                                    <\/figure>\n\n                                    <div class=\"animate-img\">\n                                    <svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n                                            xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" width=\"180px\"\n                                            height=\"180px\" viewBox=\"0 0 90 90\" xml:space=\"preserve\">\n                                            <circle class=\"circle\" cx=\"45\" cy=\"45\" r=\"36\" fill=\"transparent\"\n                                                stroke=\"black\" stroke-width=\"9\"><\/circle>\n                                            <circle class=\"another-circle\" transform=\"rotate(-90 45 45)\" cx=\"45\" cy=\"45\"\n                                                r=\"36\" fill=\"transparent\" stroke=\"black\" stroke-width=\"9\"><\/circle>\n\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n                           \n                            <\/div>\n                        <\/div>\n                        <!-- single slide -->\n                      \n                    <\/div>\n\n                <\/div>\n                            <div class=\"arrow-custom\">\n                    <div class=\"swiper-button-prev\"><\/div>\n                    <div class=\"swiper-button-next\"><\/div>\n                <\/div>\n            <\/div>\n        <\/section>\n  \n\n         <div id=\"panel-25223-0-0-6\" class=\"so-panel widget widget_quotes-widget\" data-index=\"6\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-quotes-widget so-widget-quotes-widget-default-d75171398898-25223\"\n\t\t\t\n\t\t>\r\n<div class=\"testimonial-quote sec-space-90\" id=\"3\" data-aos=\"fade-up\">\r\n            <div class=\"container\">\r\n                <div class=\"testimonial-slider swiper\"  >\r\n                    <div class=\"swiper-wrapper\">\r\n                                                 <!-- Single item -->\r\n                        <div class=\"swiper-slide\">\r\n                            <div class=\"single-item\" >\r\n                                                                <div class=\"h4\">\r\n                                   <p>\"The survey showed us that our clients were true advocates for us and would be very willing to refer us to industry colleagues, but that we needed to formalise this process more. The research programme has definitely provided additional tools to help us communicate our strengths, as well as enhancing relationships with existing clients.\u201d<\/p>\n                                <\/div>\r\n                                                                                         <div class=\"single-meta\">\r\n                                                                                                           <em>JLT<\/em>\r\n                                                                     <\/div>\r\n                                                        <\/div>\r\n                        <\/div>\r\n                                                <!-- Single item -->\r\n                        <div class=\"swiper-slide\">\r\n                            <div class=\"single-item\" >\r\n                                                                <div class=\"h4\">\r\n                                   <p>\"The Savanta team were a pleasure to work with on this project: creative, collaborative and enthusiastic. The deliverables were excellent \u2013 both in their ease of understanding but also the quality of analysis and presentation and therefore the usability by the business. The findings continue to be used which is the ultimate testament.\"<\/p>\n                                <\/div>\r\n                                                                                         <div class=\"single-meta\">\r\n                                                                                                           <em>NHBC<\/em>\r\n                                                                     <\/div>\r\n                                                        <\/div>\r\n                        <\/div>\r\n                                                <!-- Single item -->\r\n                        <div class=\"swiper-slide\">\r\n                            <div class=\"single-item\" >\r\n                                                                <div class=\"h4\">\r\n                                   <p>\"Any business needs to outpace its competitors and accelerate delivery of insights which can be used to grow performance and value. Virtually all customer-facing initiatives have been formed using this unique approach to customer tracking and subsequent performance analysis. The member trackers have given us an invaluable tool for assessing what our customers actually want, not what we think they want.\u201d<\/p>\n                                <\/div>\r\n                                                                                         <div class=\"single-meta\">\r\n                                                                                                           <em>Fitness First<\/em>\r\n                                                                     <\/div>\r\n                                                        <\/div>\r\n                        <\/div>\r\n                                                <!-- Single item -->\r\n                        \r\n                    <\/div>\r\n                    <div class=\"testimonial-arrows\">\r\n                        <div class=\"swiper-button-prev\"><\/div>\r\n                        <div class=\"swiper-button-next\"><\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n\r\n  \r\n<\/div><\/div>           \n                  <section class=\"feature-report is-rotating\" id=\"reports\">\n            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 40 40\" class=\"loader-progress\">\n            <circle class=\"fill-round\"   fill=\"none\" stroke-linecap=\"round\" cx=\"20\" cy=\"20\" r=\"15.915494309\" \/>\n            <circle class=\"progress\" fill=\"none\" stroke-linecap=\"round\" cx=\"20\" cy=\"20\" r=\"15.915494309\" \/>\n            <\/svg>\n            <div class=\"subheading\" >\n                <span data-aos=\"fade-up\">Featured Report<\/span>\n            <\/div>\n            <div class=\"fr-cursor\"><\/div>\n            <div class=\"fr-cursor2\"><\/div> \n            <div class=\"swiper-container feature-report-slider\"  >\n                <div class=\"swiper-wrapper\">\n\n\n                                 <!-- Single item -->\n                    <div class=\"swiper-slide\">\n                      <figure class=\"slide-bgimg\"\n                            style=\"background-image:url()\"\n                            data-swiper-parallax-x=\"50%\">\n                                                    <\/figure>\n                                                <div class=\"content\">\n                            <div class=\"h2\" data-swiper-parallax-x=\"-80%\" data-swiper-parallax-opacity=\"0%\">AI Impact Report 2025 <\/div>\n                            <div class=\"caption\" data-swiper-parallax-x=\"-70%\" data-swiper-parallax-opacity=\"50%\">Discover the real state of AI in 2025 - who\u2019s using it, who\u2019s trusting it, and what it means for your brand.<\/div>\n                            <a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/report\/ai-impact-report-2025\/\" class=\"btn btn-white btn-arrow\" data-swiper-parallax-x=\"-280%\"\n                                data-swiper-parallax-opacity=\"20%\">Learn More<\/a>\n                        <\/div>\n                      \n                    <\/div>\n                    <!-- Single item -->\n                                 <!-- Single item -->\n                    <div class=\"swiper-slide\">\n                      <figure class=\"slide-bgimg\"\n                            style=\"background-image:url(https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/07\/BV-OVERALL-MOST-LOVED-2021-1-768x768.jpg.webp)\"\n                            data-swiper-parallax-x=\"50%\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1122\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/07\/BV-OVERALL-MOST-LOVED-2021-1-1920x1122.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" \/>                        <\/figure>\n                                                <div class=\"content\">\n                            <div class=\"h2\" data-swiper-parallax-x=\"-80%\" data-swiper-parallax-opacity=\"0%\">The UK&#8217;s Most Loved Brands 2021 <\/div>\n                            <div class=\"caption\" data-swiper-parallax-x=\"-70%\" data-swiper-parallax-opacity=\"50%\">We've canvassed more than 150,000 UK adults, asking them about more than 2,000 brands. We've used the results to bring together a list of the top 100 brands they love in 2021.\r\n<br\/> \r\n<br\/> \r\nDownload the report below.<\/div>\n                            <a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/report\/the-uks-most-loved-brands-2021\/\" class=\"btn btn-white btn-arrow\" data-swiper-parallax-x=\"-280%\"\n                                data-swiper-parallax-opacity=\"20%\">Learn More<\/a>\n                        <\/div>\n                      \n                    <\/div>\n                    <!-- Single item -->\n                                 <!-- Single item -->\n                    <div class=\"swiper-slide\">\n                      <figure class=\"slide-bgimg\"\n                            style=\"background-image:url(https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/07\/BV-OVERALL-MOST-LOVED-2021-1-768x768.jpg.webp)\"\n                            data-swiper-parallax-x=\"50%\">\n                                                    <\/figure>\n                                                <div class=\"content\">\n                            <div class=\"h2\" data-swiper-parallax-x=\"-80%\" data-swiper-parallax-opacity=\"0%\">AI Impact Report 2024: Entertainment edition <\/div>\n                            <div class=\"caption\" data-swiper-parallax-x=\"-70%\" data-swiper-parallax-opacity=\"50%\">Building on our AI Impact Report 2024 with House 337, we're excited to share our Entertainment edition, part of a series of four sector-specific reports.<\/div>\n                            <a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/report\/ai-impact-report-2024-entertainment-edition-2\/\" class=\"btn btn-white btn-arrow\" data-swiper-parallax-x=\"-280%\"\n                                data-swiper-parallax-opacity=\"20%\">Learn More<\/a>\n                        <\/div>\n                      \n                    <\/div>\n                    <!-- Single item -->\n                                 <!-- Single item -->\n                    <div class=\"swiper-slide\">\n                      <figure class=\"slide-bgimg\"\n                            style=\"background-image:url(https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/08\/Brand-Dev-and-Strategy-768x768.jpg.webp)\"\n                            data-swiper-parallax-x=\"50%\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"1422\" height=\"800\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/08\/Brand-Dev-and-Strategy.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" srcset=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/08\/Brand-Dev-and-Strategy.jpg 1422w, https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/08\/Brand-Dev-and-Strategy-300x169.jpg 300w, https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/08\/Brand-Dev-and-Strategy-1024x576.jpg 1024w, https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/08\/Brand-Dev-and-Strategy-768x432.jpg 768w\" sizes=\"auto, (max-width: 1422px) 100vw, 1422px\" \/>                        <\/figure>\n                                                <div class=\"content\">\n                            <div class=\"h2\" data-swiper-parallax-x=\"-80%\" data-swiper-parallax-opacity=\"0%\">Brands in the metaverse: how big is the opportunity? <\/div>\n                            <div class=\"caption\" data-swiper-parallax-x=\"-70%\" data-swiper-parallax-opacity=\"50%\">Savanta's latest report is based on the findings from 2,000 UK consumers, revealing the world of opportunities brands have to get involved in the metaverse\r\n<br\/> \r\n<br\/> \r\nDownload the report below.<\/div>\n                            <a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/report\/brands-in-the-metaverse-how-big-is-the-opportunity\/\" class=\"btn btn-white btn-arrow\" data-swiper-parallax-x=\"-280%\"\n                                data-swiper-parallax-opacity=\"20%\">Learn More<\/a>\n                        <\/div>\n                      \n                    <\/div>\n                    <!-- Single item -->\n                                 <!-- Single item -->\n                    <div class=\"swiper-slide\">\n                      <figure class=\"slide-bgimg\"\n                            style=\"background-image:url(https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/06\/Screenshot-2022-07-04-at-14.11.07.png.webp)\"\n                            data-swiper-parallax-x=\"50%\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"310\" height=\"134\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/06\/Screenshot-2022-07-04-at-14.11.07.png\" class=\"attachment-bigsize size-bigsize\" alt=\"\" srcset=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/06\/Screenshot-2022-07-04-at-14.11.07.png 310w, https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/06\/Screenshot-2022-07-04-at-14.11.07-300x130.png 300w\" sizes=\"auto, (max-width: 310px) 100vw, 310px\" \/>                        <\/figure>\n                                                <div class=\"content\">\n                            <div class=\"h2\" data-swiper-parallax-x=\"-80%\" data-swiper-parallax-opacity=\"0%\">Grocery Eye &#8211; the end of the road for the plant-based category? We don\u2019t think so. <\/div>\n                            <div class=\"caption\" data-swiper-parallax-x=\"-70%\" data-swiper-parallax-opacity=\"50%\">As headlines focus on the demise of various plant-based brands, our latest Grocery Eye report explores the role of plant-based in today\u2019s UK diets, with one question in mind: after such a rapid initial growth, is it already the end of the road for the plant-based category?<\/div>\n                            <a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/report\/grocery-eye-the-end-of-the-road-for-the-plant-based-category-we-dont-think-so\/\" class=\"btn btn-white btn-arrow\" data-swiper-parallax-x=\"-280%\"\n                                data-swiper-parallax-opacity=\"20%\">Learn More<\/a>\n                        <\/div>\n                      \n                    <\/div>\n                    <!-- Single item -->\n                                 <!-- Single item -->\n                    <div class=\"swiper-slide\">\n                      <figure class=\"slide-bgimg\"\n                            style=\"background-image:url(https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/01\/Eurogroup-for-Animals-Cultivated-Meat-Research-February-2020_Italy-1-pdf-1-768x768.jpg.webp)\"\n                            data-swiper-parallax-x=\"50%\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"1497\" height=\"1058\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/01\/Eurogroup-for-Animals-Cultivated-Meat-Research-February-2020_Italy-1-pdf-1.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" srcset=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/01\/Eurogroup-for-Animals-Cultivated-Meat-Research-February-2020_Italy-1-pdf-1.jpg 1497w, https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/01\/Eurogroup-for-Animals-Cultivated-Meat-Research-February-2020_Italy-1-pdf-1-300x212.jpg 300w, https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/01\/Eurogroup-for-Animals-Cultivated-Meat-Research-February-2020_Italy-1-pdf-1-1024x724.jpg 1024w, https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/01\/Eurogroup-for-Animals-Cultivated-Meat-Research-February-2020_Italy-1-pdf-1-768x543.jpg 768w\" sizes=\"auto, (max-width: 1497px) 100vw, 1497px\" \/>                        <\/figure>\n                                                <div class=\"content\">\n                            <div class=\"h2\" data-swiper-parallax-x=\"-80%\" data-swiper-parallax-opacity=\"0%\">Research with vulnerable audiences <\/div>\n                            <div class=\"caption\" data-swiper-parallax-x=\"-70%\" data-swiper-parallax-opacity=\"50%\">Download our vulnerability proposition and discover our best practice advice on how to conduct research with this audience. <\/div>\n                            <a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/report\/research-with-vulnerable-audiences\/\" class=\"btn btn-white btn-arrow\" data-swiper-parallax-x=\"-280%\"\n                                data-swiper-parallax-opacity=\"20%\">Learn More<\/a>\n                        <\/div>\n                      \n                    <\/div>\n                    <!-- Single item -->\n                                 <!-- Single item -->\n                    <div class=\"swiper-slide\">\n                      <figure class=\"slide-bgimg\"\n                            style=\"background-image:url(https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/01\/Eurogroup-for-Animals-Cultivated-Meat-Research-February-2020_Italy-1-pdf-1-768x768.jpg.webp)\"\n                            data-swiper-parallax-x=\"50%\">\n                                                    <\/figure>\n                                                <div class=\"content\">\n                            <div class=\"h2\" data-swiper-parallax-x=\"-80%\" data-swiper-parallax-opacity=\"0%\">Global Beauty Path to Purchase 2025 <\/div>\n                            <div class=\"caption\" data-swiper-parallax-x=\"-70%\" data-swiper-parallax-opacity=\"50%\">In our latest report we navigate the beauty path-to-purchase from a generational and global perspective drawing insights from adults across four core markets; Canada, Netherlands, UK, and USA.<\/div>\n                            <a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/report\/global-beauty-path-to-purchase\/\" class=\"btn btn-white btn-arrow\" data-swiper-parallax-x=\"-280%\"\n                                data-swiper-parallax-opacity=\"20%\">Learn More<\/a>\n                        <\/div>\n                      \n                    <\/div>\n                    <!-- Single item -->\n                                 <!-- Single item -->\n                    <div class=\"swiper-slide\">\n                      <figure class=\"slide-bgimg\"\n                            style=\"background-image:url(https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/01\/Eurogroup-for-Animals-Cultivated-Meat-Research-February-2020_Italy-1-pdf-1-768x768.jpg.webp)\"\n                            data-swiper-parallax-x=\"50%\">\n                                                    <\/figure>\n                                                <div class=\"content\">\n                            <div class=\"h2\" data-swiper-parallax-x=\"-80%\" data-swiper-parallax-opacity=\"0%\">AI Impact Report: Financial Services edition <\/div>\n                            <div class=\"caption\" data-swiper-parallax-x=\"-70%\" data-swiper-parallax-opacity=\"50%\">Building on our AI Impact Report with House 337, we're excited to share our Financial Services edition, part of a series of four sector-specific reports.<\/div>\n                            <a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/report\/ai-impact-report-financial-services-edition\/\" class=\"btn btn-white btn-arrow\" data-swiper-parallax-x=\"-280%\"\n                                data-swiper-parallax-opacity=\"20%\">Learn More<\/a>\n                        <\/div>\n                      \n                    <\/div>\n                    <!-- Single item -->\n                                 <!-- Single item -->\n                    <div class=\"swiper-slide\">\n                      <figure class=\"slide-bgimg\"\n                            style=\"background-image:url(https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/01\/Eurogroup-for-Animals-Cultivated-Meat-Research-February-2020_Italy-1-pdf-1-768x768.jpg.webp)\"\n                            data-swiper-parallax-x=\"50%\">\n                                                    <\/figure>\n                                                <div class=\"content\">\n                            <div class=\"h2\" data-swiper-parallax-x=\"-80%\" data-swiper-parallax-opacity=\"0%\">AI Impact Report: Retail edition <\/div>\n                            <div class=\"caption\" data-swiper-parallax-x=\"-70%\" data-swiper-parallax-opacity=\"50%\">Building on our AI Impact Report with House 337, we're excited to share our Retail edition, part of a series of four sector-specific reports.<\/div>\n                            <a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/report\/ai-impact-report-retail-edition\/\" class=\"btn btn-white btn-arrow\" data-swiper-parallax-x=\"-280%\"\n                                data-swiper-parallax-opacity=\"20%\">Learn More<\/a>\n                        <\/div>\n                      \n                    <\/div>\n                    <!-- Single item -->\n                                 <!-- Single item -->\n                    <div class=\"swiper-slide\">\n                      <figure class=\"slide-bgimg\"\n                            style=\"background-image:url(https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/01\/Eurogroup-for-Animals-Cultivated-Meat-Research-February-2020_Italy-1-pdf-1-768x768.jpg.webp)\"\n                            data-swiper-parallax-x=\"50%\">\n                                                    <\/figure>\n                                                <div class=\"content\">\n                            <div class=\"h2\" data-swiper-parallax-x=\"-80%\" data-swiper-parallax-opacity=\"0%\">AI Impact Report: CPG edition <\/div>\n                            <div class=\"caption\" data-swiper-parallax-x=\"-70%\" data-swiper-parallax-opacity=\"50%\">Building on our AI Impact Report with House 337, we're excited to share our CPG edition, part of a series of four sector-specific reports.<\/div>\n                            <a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/report\/ai-impact-report-cpg-edition\/\" class=\"btn btn-white btn-arrow\" data-swiper-parallax-x=\"-280%\"\n                                data-swiper-parallax-opacity=\"20%\">Learn More<\/a>\n                        <\/div>\n                      \n                    <\/div>\n                    <!-- Single item -->\n                   \n                <\/div>\n                                <!-- If we need navigation buttons -->\n                <div class=\"swiper-button-prev  \"><\/div>\n                <div class=\"swiper-button-next  \"><\/div>\n            <\/div>\n        <\/section>\n   \n              \n    \n    <section class=\"knowledge-centre sec-space-90\" id=\"\">\n      <div class=\"container\">\n                  <div class=\"title-wrap\">\n            <h2 data-aos=\"fade-up\">Knowledge center<\/h2>\n                          <a href=\"\/us\/knowledge-centre\/\" class=\"btn btn-arrow btn-white\" data-aos=\"fade-up\">View all <\/a>\n                      <\/div>\n        \n        <div class=\"knowledge-centre-inner\">\n          <div class=\"left-col\">\n            <div class=\"kc-cursor\">\n              Explore\n            <\/div>\n                            <!-- Single item -->\n                <article class=\"single-card\">\n                  \n                                        <figure class=\"bg-cover\">\n                      <div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(.webp);\">\n                                              <\/div>\n                      <div class=\"bg-ani\"><\/div>\n                    <\/figure>\n                                    <div class=\"card-body\">\n                                                              <span class=\"small\">Market understanding &amp; opportunity <\/span>\n                    \n                    <h3 class=\"h4\"><a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/view\/tariffs-and-tight-wallets\/\">Tariffs and tight wallets<\/a>\n                    <\/h3>\n                    <div class=\"meta\">\n                                            <em> 07\/21\/2025 <\/em>  - by <a href=\"https:\/\/savanta.com\/us\/author\/jennifer-kim\">Jeongeun (Jennifer) Kim<\/a>                     <\/div>\n                  <\/div>\n                <\/article>\n                <!-- Single item -->\n                      <\/div>\n          <div class=\"right-col\">\n            <div class=\"right-row\">\n              \n                      <!-- Single item -->\n              <article class=\"single-card\">\n                \n                                    <figure class=\"bg-cover\">\n                    <div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(.webp);\">\n                                          <\/div>\n                    <div class=\"bg-ani\"><\/div>\n                  <\/figure>\n                                <div class=\"card-body\">\n                                      <span class=\"small\">Market understanding &amp; opportunity<\/span>\n                  \n                  <h3 class=\"h5\"><a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/view\/patriotism-and-practicality-4th-july-2025\/\">Patriotism and practicality<\/a>\n                  <\/h3>\n                  <div class=\"meta\">\n                                        <em> 07\/01\/2025 <\/em>  - by <a href=\"https:\/\/savanta.com\/us\/author\/mahima-yadav\">Mahima Yadav<\/a>                   <\/div>\n                <\/div>\n              <\/article>\n                      <!-- Single item -->\n              <article class=\"single-card\">\n                \n                                    <figure class=\"bg-cover\">\n                    <div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(.webp);\">\n                                          <\/div>\n                    <div class=\"bg-ani\"><\/div>\n                  <\/figure>\n                                <div class=\"card-body\">\n                                      <span class=\"small\">Market understanding &amp; opportunity<\/span>\n                  \n                  <h3 class=\"h5\"><a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/view\/memorial-days-meaning\/\">Americans sound off on Memorial Day\u2019s meaning<\/a>\n                  <\/h3>\n                  <div class=\"meta\">\n                                        <em> 05\/19\/2025 <\/em>  - by <a href=\"https:\/\/savanta.com\/us\/author\/mahima-yadav\">Mahima Yadav<\/a>                   <\/div>\n                <\/div>\n              <\/article>\n                      <!-- Single item -->\n              <article class=\"single-card\">\n                \n                                    <figure class=\"bg-cover\">\n                    <div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/08\/Pharma-1.jpg.webp);\">\n                      <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/08\/Pharma-1.jpg\" class=\"attachment-big size-big\" alt=\"\" \/>                    <\/div>\n                    <div class=\"bg-ani\"><\/div>\n                  <\/figure>\n                                <div class=\"card-body\">\n                                      <span class=\"small\">Market understanding &amp; opportunity<\/span>\n                  \n                  <h3 class=\"h5\"><a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/view\/how-do-pharmaceutical-companies-use-market-research\/\">How do pharmaceutical companies use market research?<\/a>\n                  <\/h3>\n                  <div class=\"meta\">\n                                        <em> 03\/19\/2025 <\/em>                   <\/div>\n                <\/div>\n              <\/article>\n                      <!-- Single item -->\n              <article class=\"single-card\">\n                \n                                    <figure class=\"bg-cover\">\n                    <div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2021\/01\/Digital-Healthcare3-1-1024x1024.jpg.webp);\">\n                      <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2021\/01\/Digital-Healthcare3-1-1024x1024.jpg\" class=\"attachment-big size-big\" alt=\"\" srcset=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2021\/01\/Digital-Healthcare3-1-1024x1024.jpg 1024w, https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2021\/01\/Digital-Healthcare3-1-768x768.jpg 768w, https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2021\/01\/Digital-Healthcare3-1-300x300.jpg 300w, https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2021\/01\/Digital-Healthcare3-1-102x102.jpg 102w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>                    <\/div>\n                    <div class=\"bg-ani\"><\/div>\n                  <\/figure>\n                                <div class=\"card-body\">\n                                      <span class=\"small\">Market understanding &amp; opportunity<\/span>\n                  \n                  <h3 class=\"h5\"><a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/view\/what-is-the-meaning-of-healthcare-market-research\/\">What is the meaning of healthcare market research?<\/a>\n                  <\/h3>\n                  <div class=\"meta\">\n                                        <em> 03\/19\/2025 <\/em>                   <\/div>\n                <\/div>\n              <\/article>\n        \n            <\/div>\n          <\/div>\n        <\/div>\n\n              <\/div>\n    <\/section>\n\n\n  <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Scroll Our approach Benefits Research methods Case studies Reports Our approach The social and economic insecurity we\u2019re experiencing today means you need to take decisive, evidence-based action. In a world defined by discontinuity, the winners and losers will be those able to make rapid transformation. Need insights to inform your strategy? Want to know how you compare to competitors? Unsure of your brand\u2019s direction? With our approach, you\u2019ll optimize your business and marketing strategies. We\u2019ll support your market understanding \u2013 helping you to assess audience reach, evaluate the competition, and better identify opportunities. Retain value, relevance, and consistency for your customers now \u2013 and in the long-term, by navigating transitional uncertainty and capitalizing on opportunities. Research benefits We\u2019ll support your market understanding \u2013 helping you to assess audience reach, evaluate the competition, and better identify opportunities. Calibrating product launches Is there an appetite for new products or services? We&#8217;ll quantify customer segments and potential sales. Generating benchmarks Develop a detailed understanding of your brand, its products, and its services compared to the competition. Mitigating risk Does your brand resonate with its target audience? Should you shift its positioning? Understand brand\u2019s perceptions to optimize strategy. Supporting business growth How does powerful data underpin business growth? By creating marketing strategies that are optimized. Campaigns that drive advocacy. And compelling messages that convert action into sales. Understanding your market Recalibrate your understanding of customers and the market. Identify threats and opportunities \u2013 inform your future strategy. Research methods Market sizing &amp; trends Attitudes &amp; usage Audience\/market segmentation Want to discover how we can help your brand? Contact Us CDEI Understanding public attitudes towards data and AI Learn More NestaThe public perception of innovation Learn More NHBC Learn More UK Insurance Company Learn More NATSFuelling a change Learn More &#8220;The survey showed us that our clients were true advocates for us and would be very willing to refer us to industry colleagues, but that we needed to formalise this process more. The research programme has definitely provided additional tools to help us communicate our strengths, as well as enhancing relationships with existing clients.\u201d JLT &#8220;The Savanta team were a pleasure to work with on this project: creative, collaborative and enthusiastic. The deliverables were excellent \u2013 both in their ease of understanding but also the quality of analysis and presentation and therefore the usability by the business. The findings continue to be used which is the ultimate testament.&#8221; NHBC &#8220;Any business needs to outpace its competitors and accelerate delivery of insights which can be used to grow performance and value. Virtually all customer-facing initiatives have been formed using this unique approach to customer tracking and subsequent performance analysis. The member trackers have given us an invaluable tool for assessing what our customers actually want, not what we think they want.\u201d Fitness First Featured Report AI Impact Report 2025 Discover the real state of AI in 2025 &#8211; who\u2019s using it, who\u2019s trusting it, and what it means for your brand. Learn More The UK&#8217;s Most Loved Brands 2021 We&#8217;ve canvassed more than 150,000 UK adults, asking them about more than 2,000 brands. We&#8217;ve used the results to bring together a list of the top 100 brands they love in 2021. Download the report below. Learn More AI Impact Report 2024: Entertainment edition Building on our AI Impact Report 2024 with House 337, we&#8217;re excited to share our Entertainment edition, part of a series of four sector-specific reports. Learn More Brands in the metaverse: how big is the opportunity? Savanta&#8217;s latest report is based on the findings from 2,000 UK consumers, revealing the world of opportunities brands have to get involved in the metaverse Download the report below. Learn More Grocery Eye &#8211; the end of the road for the plant-based category? We don\u2019t think so. As headlines focus on the demise of various plant-based brands, our latest Grocery Eye report explores the role of plant-based in today\u2019s UK diets, with one question in mind: after such a rapid initial growth, is it already the end of the road for the plant-based category? Learn More Research with vulnerable audiences Download our vulnerability proposition and discover our best practice advice on how to conduct research with this audience. Learn More Global Beauty Path to Purchase 2025 In our latest report we navigate the beauty path-to-purchase from a generational and global perspective drawing insights from adults across four core markets; Canada, Netherlands, UK, and USA. Learn More AI Impact Report: Financial Services edition Building on our AI Impact Report with House 337, we&#8217;re excited to share our Financial Services edition, part of a series of four sector-specific reports. Learn More AI Impact Report: Retail edition Building on our AI Impact Report with House 337, we&#8217;re excited to share our Retail edition, part of a series of four sector-specific reports. Learn More AI Impact Report: CPG edition Building on our AI Impact Report with House 337, we&#8217;re excited to share our CPG edition, part of a series of four sector-specific reports. Learn More Knowledge center View all Explore Market understanding &amp; opportunity Tariffs and tight wallets 07\/21\/2025 &#8211; by Jeongeun (Jennifer) Kim Market understanding &amp; opportunity Patriotism and practicality 07\/01\/2025 &#8211; by Mahima Yadav Market understanding &amp; opportunity Americans sound off on Memorial Day\u2019s meaning 05\/19\/2025 &#8211; by Mahima Yadav Market understanding &amp; opportunity How do pharmaceutical companies use market research? 03\/19\/2025 Market understanding &amp; opportunity What is the meaning of healthcare market research? 03\/19\/2025<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":22805,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-25223","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/pages\/25223","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/comments?post=25223"}],"version-history":[{"count":0,"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/pages\/25223\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/pages\/22805"}],"wp:attachment":[{"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/media?parent=25223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}