{"id":25162,"date":"2022-07-21T13:11:34","date_gmt":"2022-07-21T13:11:34","guid":{"rendered":"https:\/\/savanta.com\/copy-of-campaign-evaluation-2\/"},"modified":"2022-11-15T14:11:36","modified_gmt":"2022-11-15T14:11:36","slug":"content-testing","status":"publish","type":"page","link":"https:\/\/savanta.com\/us\/research-consulting\/communication-effectiveness\/content-testing\/","title":{"rendered":"Content &#038; pilot testing"},"content":{"rendered":"<div id=\"pl-25162\"  class=\"panel-layout\" ><div id=\"pg-25162-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-25162-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-25162-0-0-0\" class=\"so-panel widget widget_one-page-navigation-widget panel-first-child\" data-index=\"0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-one-page-navigation-widget so-widget-one-page-navigation-widget-default-d75171398898-25162\"\n\t\t\t\n\t\t>\r\n  <div class=\"wrapper-vid-img  sec-space-bottom\">\r\n                    <div class=\"banner-video-img \">\r\n            \r\n            <figure class=\"bg-cover\">\r\n                <div class=\"bg slide-image-up slide-image-up-half\"\r\n                    style=\"background-image: url(https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/07\/Content_and_pilot_testing-1920x870px-1.jpg.webp);\">\r\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"870\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/07\/Content_and_pilot_testing-1920x870px-1.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" srcset=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/07\/Content_and_pilot_testing-1920x870px-1.jpg 1920w, https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/07\/Content_and_pilot_testing-1920x870px-1-300x136.jpg 300w, https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/07\/Content_and_pilot_testing-1920x870px-1-1024x464.jpg 1024w, https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/07\/Content_and_pilot_testing-1920x870px-1-768x348.jpg 768w, https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/07\/Content_and_pilot_testing-1920x870px-1-1536x696.jpg 1536w, https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/07\/Content_and_pilot_testing-1920x870px-1-1568x711.jpg 1568w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>                <\/div>\r\n                <div class=\"bg-ani\"><\/div>\r\n            <\/figure>\r\n             <button class=\"button-down-arrow\" >\r\n                <span class=\"txt-down\">Scroll<\/span>\r\n                <span class=\"txt-arrow\"><\/span>\r\n            <\/button>\r\n        <\/div>\r\n                \r\n           \r\n               <div class=\"cb-nav-bar-wrap\">\r\n        <nav class=\"cb-nav-bar\">\r\n            <div class=\"container\">\r\n                <ul>\r\n                                            \r\n\r\n                    <li class=\"active \" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#our-approach\">Our approach<\/a>\r\n                        \r\n                    <\/li>\r\n                                             \r\n\r\n                    <li class=\"\" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#how-it-works\">How it works<\/a>\r\n                        \r\n                    <\/li>\r\n                                             \r\n\r\n                    <li class=\"\" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#benefits\">Benefits<\/a>\r\n                        \r\n                    <\/li>\r\n                                             \r\n\r\n                    <li class=\"\" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#research-methods\">Research methods<\/a>\r\n                        \r\n                    <\/li>\r\n                                             \r\n\r\n                    <li class=\"\" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#case-studies\">Case studies<\/a>\r\n                        \r\n                    <\/li>\r\n                                             \r\n\r\n                    <li class=\"\" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#reports\">Reports<\/a>\r\n                        \r\n                    <\/li>\r\n                                         \r\n                <\/ul>\r\n            <\/div>\r\n        <\/nav>\r\n        <\/div>\r\n    \r\n \r\n    <\/div>\r\n<\/div><\/div><div id=\"panel-25162-0-0-1\" class=\"so-panel widget widget_overview-second-widget\" data-index=\"1\" ><div id=\"our-approach\" class=\"panel-widget-style panel-widget-style-for-25162-0-0-1\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-overview-second-widget so-widget-overview-second-widget-default-d75171398898-25162\"\n\t\t\t\n\t\t>   <section class=\"make-better-wrap make-better-wrap-inner-page  sec-space-90 space-col\">\n            <div class=\"container\">\n\n                <div class=\"row\">\n                    <div class=\"col-lg-4\">\n                        <h2 data-aos=\"fade-up\"  >Our approach<\/h2>\n                    <\/div>\n                    <div class=\"col-lg-7 offset-lg-1\">\n                        <div class=\"common-content\" data-aos=\"fade-up\">\n                           <p>Broadcasters and streaming networks are going head-to-head to give consumers the content they want. Whenever and wherever they want it. With an increasing number of streaming platforms fighting for attention, it\u2019s a growing challenge to create content that\u2019s both trusted and widely recognized as \u201cmust-see\u201d.<\/p>\n<p>TV content testing is vital to drive continued viewer engagement. The greater the engagement, the more viewers will come back. No longer is content measurement just about tracking who watched it. Our content testing market research has helped drive the launch of new TV channels across the world, by:<\/p>\n<ul>\n<li>Helping channels, content distributors, and broadcasters refine their content mix<\/li>\n<li>Providing insights to better engage audiences, driving your content value and brand strategy<\/li>\n<li>Capturing viewer engagement through an understanding of your content\u2019s emotional connection<\/li>\n<\/ul>\n<p>Hooked? Tune in to our next research program!<\/p>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/section>\n<\/div><\/div><\/div><div id=\"panel-25162-0-0-2\" class=\"so-panel widget widget_our-products-widget\" data-index=\"2\" ><div id=\"how-it-works\" class=\"panel-widget-style panel-widget-style-for-25162-0-0-2\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-our-products-widget so-widget-our-products-widget-default-d75171398898-25162\"\n\t\t\t\n\t\t>            <section class=\"our-products sec-space-90\" id=\"how-it-works\">\r\n                <div class=\"container dflex\">\r\n                    <div class=\"sidebar\">\r\n                                                            <h2 data-aos=\"fade-up\">How it works<\/h2>\r\n                                                        \r\n                        <div class=\"c-text\" data-aos=\"fade-up\" ><p>We work collaboratively with clients to develop a framework for capturing content value. At the same time, we bring our bespoke content testing research service to the mix.<\/p>\n<p>Step-by-step, here\u2019s how it\u2019s done:<\/p>\n \r\n                                                    <\/div>\r\n                            \r\n                    <\/div>\r\n                    \r\n                                                    <div class=\"common-content\">\r\n                                    <script src=\"https:\/\/unpkg.com\/@lottiefiles\/lottie-player@latest\/dist\/lottie-player.js\"><\/script> \r\n                                    \r\n                                    <!-- Single item -->\r\n                                                                                    <article class=\"card\">\r\n\r\n                                                                                                                        <div class=\"number\">01<\/div> \r\n                                                                                                                                <div class=\"card-body\">\r\n                                                                                                                                        \r\n                                                                    <div class=\"c-text\" data-aos=\"fade-up\">\r\n                                                                        <p>We\u2019ll immerse ourselves in your world to design a research program that addresses your goals and challenges. Also, we\u2019ll explore viewing behaviour, need states, and reach \u2013 to understand the context your content will be seen in.<\/p>\n   \r\n                                                                        \r\n                                                                                                                                            <\/div>\r\n                                     \r\n                                                                <\/div>\r\n                                                                                                            <\/article>\r\n                                                                                            <article class=\"card\">\r\n\r\n                                                                                                                        <div class=\"number\">02<\/div> \r\n                                                                                                                                <div class=\"card-body\">\r\n                                                                                                                                        \r\n                                                                    <div class=\"c-text\" data-aos=\"fade-up\">\r\n                                                                        <p>Get valuable content testing data. We can measure brand metrics for channels or platforms, satisfaction, advocacy, and much more.<\/p>\n   \r\n                                                                        \r\n                                                                                                                                            <\/div>\r\n                                     \r\n                                                                <\/div>\r\n                                                                                                            <\/article>\r\n                                                                                            <article class=\"card\">\r\n\r\n                                                                                                                        <div class=\"number\">03<\/div> \r\n                                                                                                                                <div class=\"card-body\">\r\n                                                                                                                                        \r\n                                                                    <div class=\"c-text\" data-aos=\"fade-up\">\r\n                                                                        <p>We pinpoint which specific content your audiences have viewed the most, to highlight their unique reach.<\/p>\n   \r\n                                                                        \r\n                                                                                                                                            <\/div>\r\n                                     \r\n                                                                <\/div>\r\n                                                                                                            <\/article>\r\n                                                                                            <article class=\"card\">\r\n\r\n                                                                                                                        <div class=\"number\">04<\/div> \r\n                                                                                                                                <div class=\"card-body\">\r\n                                                                                                                                        \r\n                                                                    <div class=\"c-text\" data-aos=\"fade-up\">\r\n                                                                        <p>Discover what audiences think of your content. Our insights and recommendations are designed for sharing with your key stakeholders, to inform your content mix and strategy.<\/p>\n   \r\n                                                                        \r\n                                                                                                                                            <\/div>\r\n                                     \r\n                                                                <\/div>\r\n                                                                                                            <\/article>\r\n                                                                            <\/div>\r\n                                            <\/div>\r\n            <\/section>\r\n        <\/div><\/div><\/div><div id=\"panel-25162-0-0-3\" class=\"so-panel widget widget_research-benefits-widget\" data-index=\"3\" ><div id=\"benefits\" class=\"panel-widget-style panel-widget-style-for-25162-0-0-3\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-research-benefits-widget so-widget-research-benefits-widget-default-d75171398898-25162\"\n\t\t\t\n\t\t><section class=\"research-benefits sec-space-90\">\r\n\t<div class=\"container\">\r\n\t\t<div class=\"row heading-row\">\r\n\t\t\t<div class=\"col-lg-6\">\r\n\t\t\t\t<h2 data-aos=\"fade-up\">Research benefits<\/h2>\r\n\t\t\t\t<p data-aos=\"fade-up\"><\/p>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t<div class=\"row benefits-row\">\r\n\t\t                \t\t\t<div class=\"col-lg-4 benefit-item\" data-aos=\"fade-up\">\r\n\t\t\t\t<div class=\"benefit-icon\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/11\/Communication-effectiveness.svg\" alt=\"\" \/>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<h3 class=\"h5\">Understanding program value<\/h3>\r\n\t\t\t    \t\t\t    \t\t\t\t<p><p>Determine the value of specific programs to support carriage negotiations, sponsorship, and advertising sale opportunities.<\/p>\n<\/p>\r\n\t\t\t                       \t\t\t<\/div>\r\n\t\t   \t\t\t<div class=\"col-lg-4 benefit-item\" data-aos=\"fade-up\">\r\n\t\t\t\t<div class=\"benefit-icon\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/11\/Communication-effectiveness.svg\" alt=\"\" \/>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<h3 class=\"h5\">Identifying high-performing content <\/h3>\r\n\t\t\t    \t\t\t    \t\t\t\t<p><p>Isolate the individual impact of different types of content against a wide range of metrics and KPIs.<\/p>\n<\/p>\r\n\t\t\t                       \t\t\t<\/div>\r\n\t\t   \t\t\t<div class=\"col-lg-4 benefit-item\" data-aos=\"fade-up\">\r\n\t\t\t\t<div class=\"benefit-icon\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/11\/Communication-effectiveness.svg\" alt=\"\" \/>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<h3 class=\"h5\">Driving brand value<\/h3>\r\n\t\t\t    \t\t\t    \t\t\t\t<p><p>Identify content that enhances a channel\u2019s brand to connect with viewers and fulfil their needs.<\/p>\n<\/p>\r\n\t\t\t                       \t\t\t<\/div>\r\n\t\t   \t\t\t<div class=\"col-lg-4 benefit-item\" data-aos=\"fade-up\">\r\n\t\t\t\t<div class=\"benefit-icon\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/11\/Communication-effectiveness.svg\" alt=\"\" \/>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<h3 class=\"h5\">Maximizing audience interest and reach<\/h3>\r\n\t\t\t    \t\t\t    \t\t\t\t<p><p>Ensure your content stands out. It's about achieving the optimal mix of talkability and channel affinity. And understanding how to distribute content across the right platforms to drive reach and consumer engagement.<\/p>\n<\/p>\r\n\t\t\t                       \t\t\t<\/div>\r\n\t\t   \t\t<\/div>\r\n\t<\/div>\r\n<\/section>\r\n        \r\n<\/div><\/div><\/div><div id=\"panel-25162-0-0-4\" class=\"so-panel widget widget_research-methods-widget\" data-index=\"4\" ><div id=\"research-methods\" class=\"panel-widget-style panel-widget-style-for-25162-0-0-4\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-research-methods-widget so-widget-research-methods-widget-default-d75171398898-25162\"\n\t\t\t\n\t\t>\t<section class=\"research-methods sec-space-90\">\r\n            <div class=\"container\">\r\n                      <div class=\"row heading-row\">\r\n                                        <div class=\"col-lg-6 col-md-9 col-sm-9\">\r\n                        <h2 data-aos=\"fade-up\">Research methods<\/h2>\r\n                    <\/div>\r\n                                                 <\/div>\r\n                            <div class=\"row research-item-row\">\r\n\t\t\t\t \r\n                                    <div class=\"col-lg-6 col-md-12 research-item\">\r\n                        <div class=\"research-item-inner\" data-aos=\"fade-up\">\r\n                           \r\n                            <div class=\"research-image\"   style=\"background-image: url(https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/07\/Creative_Development_Testing-1920x870px-1-768x768.jpg)\"  >\r\n                                                               <img decoding=\"async\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/07\/Creative_Development_Testing-1920x870px-1-768x768.jpg\"\r\n                                    alt=\"\" \/>\r\n                                                            <\/div>\r\n                       \r\n                                                        <div class=\"research-name\">\r\n                                                                 <h3 class=\"h5\">Creative development &amp; testing<\/h3>\r\n                                                                                                  <a href=\"\/us\/communication-effectiveness\/creative-development\" class=\"btn-simple-arrow\" aria-label=\"Creative development &amp; testing\"><\/a>\r\n                                                            <\/div>\r\n                                                <\/div>\r\n                    <\/div>\r\n                                        <div class=\"col-lg-6 col-md-12 research-item\">\r\n                        <div class=\"research-item-inner\" data-aos=\"fade-up\">\r\n                           \r\n                            <div class=\"research-image\"   style=\"background-image: url(https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/09\/Sponsorship-1-768x600.jpg)\"  >\r\n                                                               <img decoding=\"async\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/09\/Sponsorship-1-768x600.jpg\"\r\n                                    alt=\"\" \/>\r\n                                                            <\/div>\r\n                       \r\n                                                        <div class=\"research-name\">\r\n                                                                 <h3 class=\"h5\">Sponsorship evaluation<\/h3>\r\n                                                                                                  <a href=\"\/us\/communication-effectiveness\/sponsorship-evaluation\" class=\"btn-simple-arrow\" aria-label=\"Sponsorship evaluation\"><\/a>\r\n                                                            <\/div>\r\n                                                <\/div>\r\n                    <\/div>\r\n                                        <div class=\"col-lg-6 col-md-12 research-item\">\r\n                        <div class=\"research-item-inner\" data-aos=\"fade-up\">\r\n                           \r\n                            <div class=\"research-image\"   style=\"background-image: url(https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/09\/Campaign-evaluation-research-1-768x600.jpg)\"  >\r\n                                                               <img decoding=\"async\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/09\/Campaign-evaluation-research-1-768x600.jpg\"\r\n                                    alt=\"\" \/>\r\n                                                            <\/div>\r\n                       \r\n                                                        <div class=\"research-name\">\r\n                                                                 <h3 class=\"h5\">Campaign evaluation<\/h3>\r\n                                                                                                  <a href=\"\/us\/communication-effectiveness\/campaign-evaluation\" class=\"btn-simple-arrow\" aria-label=\"Campaign evaluation\"><\/a>\r\n                                                            <\/div>\r\n                                                <\/div>\r\n                    <\/div>\r\n                                        <div class=\"col-lg-6 col-md-12 research-item\">\r\n                        <div class=\"research-item-inner\" data-aos=\"fade-up\">\r\n                           \r\n                            <div class=\"research-image\"   style=\"background-image: url(https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/07\/Digital_Ad_Performance_2-1920x870px-1-1.jpg)\"  >\r\n                                                               <img decoding=\"async\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/07\/Digital_Ad_Performance_2-1920x870px-1-1.jpg\"\r\n                                    alt=\"\" \/>\r\n                                                            <\/div>\r\n                       \r\n                                                        <div class=\"research-name\">\r\n                                                                 <h3 class=\"h5\">Digital Ad Performance (DAP)<\/h3>\r\n                                                                                                  <a href=\"\/us\/communication-effectiveness\/digital-ad-performance\" class=\"btn-simple-arrow\" aria-label=\"Digital Ad Performance (DAP)\"><\/a>\r\n                                                            <\/div>\r\n                                                <\/div>\r\n                    <\/div>\r\n                                        <div class=\"col-lg-6 col-md-12 research-item\">\r\n                        <div class=\"research-item-inner\" data-aos=\"fade-up\">\r\n                           \r\n                            <div class=\"research-image\"   style=\"background-image: url(https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/09\/Media-strategy-research-1-768x600.jpg)\"  >\r\n                                                               <img decoding=\"async\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/09\/Media-strategy-research-1-768x600.jpg\"\r\n                                    alt=\"\" \/>\r\n                                                            <\/div>\r\n                       \r\n                                                        <div class=\"research-name\">\r\n                                                                 <h3 class=\"h5\">Media strategy <\/h3>\r\n                                                                                                  <a href=\"\/us\/communication-effectiveness\/media-strategy\" class=\"btn-simple-arrow\" aria-label=\"Media strategy \"><\/a>\r\n                                                            <\/div>\r\n                                                <\/div>\r\n                    <\/div>\r\n                                        <div class=\"col-lg-6 col-md-12 research-item\">\r\n                        <div class=\"research-item-inner\" data-aos=\"fade-up\">\r\n                           \r\n                            <div class=\"research-image\"   style=\"background-image: url(https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/08\/Communication-effectiveness-and-optimisation-1-768x768.jpg)\"  >\r\n                                                               <img decoding=\"async\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/08\/Communication-effectiveness-and-optimisation-1-768x768.jpg\"\r\n                                    alt=\"\" \/>\r\n                                                            <\/div>\r\n                       \r\n                                                        <div class=\"research-name\">\r\n                                                                 <h3 class=\"h5\">Communication effectiveness<\/h3>\r\n                                                                                                  <a href=\"\/us\/communication-effectiveness\/\" class=\"btn-simple-arrow\" aria-label=\"Communication effectiveness\"><\/a>\r\n                                                            <\/div>\r\n                                                <\/div>\r\n                    <\/div>\r\n                                    <\/div>\r\n                        <\/div>\r\n        <\/section>\r\n        \r\n<\/div><\/div><\/div><div id=\"panel-25162-0-0-5\" class=\"so-panel widget widget_get-in-touch-widget\" data-index=\"5\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-get-in-touch-widget so-widget-get-in-touch-widget-default-d75171398898-25162\"\n\t\t\t\n\t\t><section class=\"subscribe-wrap sec-space-90\" id=\"want-to-discover-how-we-can-help-your-brand\">\r\n              <div class=\"container\">\r\n                <div class=\"subscribe-in\"  >\r\n                                      <div class=\"common-content\" data-aos=\"fade-up\"   >\r\n                                               <h2 class=\"h3\">Want to discover how we can help your brand?<\/h2>\r\n                                                                      <\/div>\r\n                                     \r\n                    <a href=\"\/us\/contact-us\/\" class=\"btn btn-black btn-arrow hover-dark\" data-aos=\"fade-up\"    data-aos-delay=\"200\">Contact us<\/a>\r\n                                  <\/div>\r\n            <\/div>\r\n                     <\/section>\r\n<\/div><\/div>           \n         \n        <section class=\"case-study-widget sec-space-90 is-visible\" id=\"case-studies\">\n            <div class=\"container\">\n                            <div class=\"title-wrap\">\n                    <h2 data-aos=\"fade-up\">Case studies<\/h2>\n                                    <\/div>\n              \n                                <div class=\"case-study-slider\"  >\n                    <div class=\"swiper-wrapper\">\n                             <!-- single slide -->\n                         <div class=\"swiper-slide\">\n\n                            <div class=\"single-item\">\n                                <div class=\"item-left\">\n                                    <div class=\"item-wrap\">\n\n                                        <h2 data-swiper-parallax-y=\"-50\" data-swiper-parallax-duration=\"500\"\n                                        data-swiper-parallax-opacity=\"0\"> Sky Media<strong>Optimising advertisement engagement<\/strong> <\/h2>\n                                    <p data-swiper-parallax-y=\"-20\" data-swiper-parallax-duration=\"700\"\n                                        data-swiper-parallax-opacity=\"0\"><\/p>\n                                    <a href=\"https:\/\/savanta.com\/us\/case-studies\/sky-media\/\" class=\"btn btn-arrow btn-white\" data-swiper-parallax-y=\"-30\"\n                                        data-swiper-parallax-duration=\"1000\" data-swiper-parallax-opacity=\"0\">\n                                        Learn More <\/a>\n                                    <\/div>\n                                <\/div>\n                                                                <div class=\"item-right\">\n                                    <figure data-swiper-parallax-x=\"-150\" data-swiper-parallax-duration=\"1000\">\n                                                                               \n                                        <img decoding=\"async\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2020\/04\/Sky-Media-isolated-1-e1664207344799-1.png.webp\" alt=\"\" >\n                                    <\/figure>\n\n                                    <div class=\"animate-img\">\n                                    <svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n                                            xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" width=\"180px\"\n                                            height=\"180px\" viewBox=\"0 0 90 90\" xml:space=\"preserve\">\n                                            <circle class=\"circle\" cx=\"45\" cy=\"45\" r=\"36\" fill=\"transparent\"\n                                                stroke=\"black\" stroke-width=\"9\"><\/circle>\n                                            <circle class=\"another-circle\" transform=\"rotate(-90 45 45)\" cx=\"45\" cy=\"45\"\n                                                r=\"36\" fill=\"transparent\" stroke=\"black\" stroke-width=\"9\"><\/circle>\n\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n                           \n                            <\/div>\n                        <\/div>\n                        <!-- single slide -->\n                         <!-- single slide -->\n                         <div class=\"swiper-slide\">\n\n                            <div class=\"single-item\">\n                                <div class=\"item-left\">\n                                    <div class=\"item-wrap\">\n\n                                        <h2 data-swiper-parallax-y=\"-50\" data-swiper-parallax-duration=\"500\"\n                                        data-swiper-parallax-opacity=\"0\"> AOL<strong>Compelling visual content<\/strong> <\/h2>\n                                    <p data-swiper-parallax-y=\"-20\" data-swiper-parallax-duration=\"700\"\n                                        data-swiper-parallax-opacity=\"0\"><\/p>\n                                    <a href=\"https:\/\/savanta.com\/us\/case-studies\/aol\/\" class=\"btn btn-arrow btn-white\" data-swiper-parallax-y=\"-30\"\n                                        data-swiper-parallax-duration=\"1000\" data-swiper-parallax-opacity=\"0\">\n                                        Learn More <\/a>\n                                    <\/div>\n                                <\/div>\n                                                                <div class=\"item-right\">\n                                    <figure data-swiper-parallax-x=\"-150\" data-swiper-parallax-duration=\"1000\">\n                                                                               \n                                        <img decoding=\"async\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2020\/04\/AOL-isolated-e1664207505765-1.png.webp\" alt=\"\" >\n                                    <\/figure>\n\n                                    <div class=\"animate-img\">\n                                    <svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n                                            xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" width=\"180px\"\n                                            height=\"180px\" viewBox=\"0 0 90 90\" xml:space=\"preserve\">\n                                            <circle class=\"circle\" cx=\"45\" cy=\"45\" r=\"36\" fill=\"transparent\"\n                                                stroke=\"black\" stroke-width=\"9\"><\/circle>\n                                            <circle class=\"another-circle\" transform=\"rotate(-90 45 45)\" cx=\"45\" cy=\"45\"\n                                                r=\"36\" fill=\"transparent\" stroke=\"black\" stroke-width=\"9\"><\/circle>\n\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n                           \n                            <\/div>\n                        <\/div>\n                        <!-- single slide -->\n                         <!-- single slide -->\n                         <div class=\"swiper-slide\">\n\n                            <div class=\"single-item\">\n                                <div class=\"item-left\">\n                                    <div class=\"item-wrap\">\n\n                                        <h2 data-swiper-parallax-y=\"-50\" data-swiper-parallax-duration=\"500\"\n                                        data-swiper-parallax-opacity=\"0\"> FREE NOW<strong>Optimising ad campaigns<\/strong> <\/h2>\n                                    <p data-swiper-parallax-y=\"-20\" data-swiper-parallax-duration=\"700\"\n                                        data-swiper-parallax-opacity=\"0\"><\/p>\n                                    <a href=\"https:\/\/savanta.com\/us\/case-studies\/free-now\/\" class=\"btn btn-arrow btn-white\" data-swiper-parallax-y=\"-30\"\n                                        data-swiper-parallax-duration=\"1000\" data-swiper-parallax-opacity=\"0\">\n                                        Learn More <\/a>\n                                    <\/div>\n                                <\/div>\n                                                                <div class=\"item-right\">\n                                    <figure data-swiper-parallax-x=\"-150\" data-swiper-parallax-duration=\"1000\">\n                                                                               \n                                        <img decoding=\"async\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/07\/Free-Now-isolate-2.0-e1664267105259-1.png.webp\" alt=\"\" >\n                                    <\/figure>\n\n                                    <div class=\"animate-img\">\n                                    <svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n                                            xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" width=\"180px\"\n                                            height=\"180px\" viewBox=\"0 0 90 90\" xml:space=\"preserve\">\n                                            <circle class=\"circle\" cx=\"45\" cy=\"45\" r=\"36\" fill=\"transparent\"\n                                                stroke=\"black\" stroke-width=\"9\"><\/circle>\n                                            <circle class=\"another-circle\" transform=\"rotate(-90 45 45)\" cx=\"45\" cy=\"45\"\n                                                r=\"36\" fill=\"transparent\" stroke=\"black\" stroke-width=\"9\"><\/circle>\n\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n                           \n                            <\/div>\n                        <\/div>\n                        <!-- single slide -->\n                      \n                    <\/div>\n\n                <\/div>\n                            <div class=\"arrow-custom\">\n                    <div class=\"swiper-button-prev\"><\/div>\n                    <div class=\"swiper-button-next\"><\/div>\n                <\/div>\n            <\/div>\n        <\/section>\n  \n\n         <div id=\"panel-25162-0-0-7\" class=\"so-panel widget widget_quotes-widget\" data-index=\"7\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-quotes-widget so-widget-quotes-widget-default-d75171398898-25162\"\n\t\t\t\n\t\t>\r\n<div class=\"testimonial-quote sec-space-90\" id=\"3\" data-aos=\"fade-up\">\r\n            <div class=\"container\">\r\n                <div class=\"testimonial-slider swiper\"  >\r\n                    <div class=\"swiper-wrapper\">\r\n                                                 <!-- Single item -->\r\n                        <div class=\"swiper-slide\">\r\n                            <div class=\"single-item\" >\r\n                                                                <div class=\"h4\">\r\n                                   <p>\u201cThe biometric research allowed us to go beyond scene-by-scene engagement to truly uncover key differences in relevancy and effectiveness of the two films to measure emotional connection and deeper engagement. We were delighted to be a partner in this UK \u201cfirst\u201d in advertising research.\u201d<\/p>\n                                <\/div>\r\n                                                                                         <div class=\"single-meta\">\r\n                                                                        <strong> Volvo<\/strong>\r\n                                                                                                          <em>Georgina Williams, Head of Marketing<\/em>\r\n                                                                     <\/div>\r\n                                                        <\/div>\r\n                        <\/div>\r\n                                                <!-- Single item -->\r\n                        <div class=\"swiper-slide\">\r\n                            <div class=\"single-item\" >\r\n                                                                <div class=\"h4\">\r\n                                   <p>\u201cSavanta were a joy to work with on an important evaluation project for one of our sponsorship properties. Through a clear and compelling debrief, they demonstrated how the partnership was working to drive improvements in brand perceptions. Most importantly, they were able to separate this impact from an above-the-line campaign which was running at the same time.\u201d<\/p>\n                                <\/div>\r\n                                                                                         <div class=\"single-meta\">\r\n                                                                        <strong> EE<\/strong>\r\n                                                                                                      <\/div>\r\n                                                        <\/div>\r\n                        <\/div>\r\n                                                <!-- Single item -->\r\n                        \r\n                    <\/div>\r\n                    <div class=\"testimonial-arrows\">\r\n                        <div class=\"swiper-button-prev\"><\/div>\r\n                        <div class=\"swiper-button-next\"><\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n\r\n  \r\n<\/div><\/div>           \n                  <section class=\"feature-report is-rotating\" id=\"reports\">\n            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 40 40\" class=\"loader-progress\">\n            <circle class=\"fill-round\"   fill=\"none\" stroke-linecap=\"round\" cx=\"20\" cy=\"20\" r=\"15.915494309\" \/>\n            <circle class=\"progress\" fill=\"none\" stroke-linecap=\"round\" cx=\"20\" cy=\"20\" r=\"15.915494309\" \/>\n            <\/svg>\n            <div class=\"subheading\" >\n                <span data-aos=\"fade-up\">Featured report<\/span>\n            <\/div>\n            <div class=\"fr-cursor\"><\/div>\n            <div class=\"fr-cursor2\"><\/div> \n            <div class=\"swiper-container feature-report-slider\"  >\n                <div class=\"swiper-wrapper\">\n\n\n                                 <!-- Single item -->\n                    <div class=\"swiper-slide\">\n                      <figure class=\"slide-bgimg\"\n                            style=\"background-image:url(https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/08\/pexels-negative-space-34639-scaled-1-768x768.jpg.webp)\"\n                            data-swiper-parallax-x=\"50%\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1707\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/08\/pexels-negative-space-34639-scaled-1-1920x1707.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" \/>                        <\/figure>\n                                                <div class=\"content\">\n                            <div class=\"h2\" data-swiper-parallax-x=\"-80%\" data-swiper-parallax-opacity=\"0%\">Define and measure channel content and value <\/div>\n                            <div class=\"caption\" data-swiper-parallax-x=\"-70%\" data-swiper-parallax-opacity=\"50%\">Channels now have to work harder than ever before to give viewers the content they want. We highlight the key benefits of measuring content value in our latest guide.\r\n<br \/> \r\n<br \/>\r\nDownload it free below.<\/div>\n                            <a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/report\/maximise-your-investment\/\" class=\"btn btn-white btn-arrow\" data-swiper-parallax-x=\"-280%\"\n                                data-swiper-parallax-opacity=\"20%\">Learn More<\/a>\n                        <\/div>\n                      \n                    <\/div>\n                    <!-- Single item -->\n                                 <!-- Single item -->\n                    <div class=\"swiper-slide\">\n                      <figure class=\"slide-bgimg\"\n                            style=\"background-image:url(https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/07\/BV-MEDIA-2022-scaled-1-768x768.jpg.webp)\"\n                            data-swiper-parallax-x=\"50%\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1707\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/07\/BV-MEDIA-2022-scaled-1-1920x1707.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" \/>                        <\/figure>\n                                                <div class=\"content\">\n                            <div class=\"h2\" data-swiper-parallax-x=\"-80%\" data-swiper-parallax-opacity=\"0%\">BrandVue\u2019s Most Loved Media Brands 2022 <\/div>\n                            <div class=\"caption\" data-swiper-parallax-x=\"-70%\" data-swiper-parallax-opacity=\"50%\">Savanta's latest BrandVue Media report reveals the UK\u2019s most loved media brands - with performance rankings from across all major categories.\r\n<br \/> \r\n<br \/> \r\nDownload the report below.<\/div>\n                            <a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/report\/brandvues-most-loved-media-brands-2022\/\" class=\"btn btn-white btn-arrow\" data-swiper-parallax-x=\"-280%\"\n                                data-swiper-parallax-opacity=\"20%\">Learn More<\/a>\n                        <\/div>\n                      \n                    <\/div>\n                    <!-- Single item -->\n                                 <!-- Single item -->\n                    <div class=\"swiper-slide\">\n                      <figure class=\"slide-bgimg\"\n                            style=\"background-image:url(https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/07\/Tracking_your_ad_campaign_to_maximise_sales_and_ROI-1920x870px-1-1.jpg.webp)\"\n                            data-swiper-parallax-x=\"50%\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"870\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/07\/Tracking_your_ad_campaign_to_maximise_sales_and_ROI-1920x870px-1-1.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" \/>                        <\/figure>\n                                                <div class=\"content\">\n                            <div class=\"h2\" data-swiper-parallax-x=\"-80%\" data-swiper-parallax-opacity=\"0%\">Tracking your ad campaign to maximise sales and ROI <\/div>\n                            <div class=\"caption\" data-swiper-parallax-x=\"-70%\" data-swiper-parallax-opacity=\"50%\">With consumers spoilt for choice in-store and bombarded with messaging across marketing channels, we show you how to monitor how your latest ad campaign is driving your brand?\r\n<br \/> \r\n<br \/>\r\nDownload our free guide below.\r\n<\/div>\n                            <a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/report\/tracking-your-ad-campaign-to-maximise-sales-and-roi\/\" class=\"btn btn-white btn-arrow\" data-swiper-parallax-x=\"-280%\"\n                                data-swiper-parallax-opacity=\"20%\">Learn More<\/a>\n                        <\/div>\n                      \n                    <\/div>\n                    <!-- Single item -->\n                                 <!-- Single item -->\n                    <div class=\"swiper-slide\">\n                      <figure class=\"slide-bgimg\"\n                            style=\"background-image:url(https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/07\/Creative_Development_Testing-1920x870px-1-768x768.jpg.webp)\"\n                            data-swiper-parallax-x=\"50%\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"870\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/07\/Creative_Development_Testing-1920x870px-1.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" srcset=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/07\/Creative_Development_Testing-1920x870px-1.jpg 1920w, https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/07\/Creative_Development_Testing-1920x870px-1-300x136.jpg 300w, https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/07\/Creative_Development_Testing-1920x870px-1-1024x464.jpg 1024w, https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/07\/Creative_Development_Testing-1920x870px-1-768x348.jpg 768w, https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/07\/Creative_Development_Testing-1920x870px-1-1536x696.jpg 1536w, https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/07\/Creative_Development_Testing-1920x870px-1-1568x711.jpg 1568w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>                        <\/figure>\n                                                <div class=\"content\">\n                            <div class=\"h2\" data-swiper-parallax-x=\"-80%\" data-swiper-parallax-opacity=\"0%\">The Power of Emotion Creative TV ads <\/div>\n                            <div class=\"caption\" data-swiper-parallax-x=\"-70%\" data-swiper-parallax-opacity=\"50%\">Creative execution is the biggest factor driving advertising profitability that marketers can influence. We show how optimising your creative can multiply your brand\u2019s profits. \r\n<br \/> \r\n<br \/>\r\nDownload our free guide now.\r\n\r\n<\/div>\n                            <a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/report\/the-power-of-emotion-creative-tv-ads\/\" class=\"btn btn-white btn-arrow\" data-swiper-parallax-x=\"-280%\"\n                                data-swiper-parallax-opacity=\"20%\">Learn More<\/a>\n                        <\/div>\n                      \n                    <\/div>\n                    <!-- Single item -->\n                                 <!-- Single item -->\n                    <div class=\"swiper-slide\">\n                      <figure class=\"slide-bgimg\"\n                            style=\"background-image:url(https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/07\/Media_Campaign_Effectiveness-1920x870px-1-768x768.jpg.webp)\"\n                            data-swiper-parallax-x=\"50%\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"870\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/07\/Media_Campaign_Effectiveness-1920x870px-1.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" srcset=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/07\/Media_Campaign_Effectiveness-1920x870px-1.jpg 1920w, https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/07\/Media_Campaign_Effectiveness-1920x870px-1-300x136.jpg 300w, https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/07\/Media_Campaign_Effectiveness-1920x870px-1-1024x464.jpg 1024w, https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/07\/Media_Campaign_Effectiveness-1920x870px-1-768x348.jpg 768w, https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/07\/Media_Campaign_Effectiveness-1920x870px-1-1536x696.jpg 1536w, https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/07\/Media_Campaign_Effectiveness-1920x870px-1-1568x711.jpg 1568w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>                        <\/figure>\n                                                <div class=\"content\">\n                            <div class=\"h2\" data-swiper-parallax-x=\"-80%\" data-swiper-parallax-opacity=\"0%\">Media campaign effectiveness <\/div>\n                            <div class=\"caption\" data-swiper-parallax-x=\"-70%\" data-swiper-parallax-opacity=\"50%\">Helping you to maximize the ROI of the marketing mix through creative testing and campaign evaluation.\r\n<br \/> \r\n<br \/>\r\nDownload our free guide below.\r\n<\/div>\n                            <a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/report\/media-campaign-effectiveness\/\" class=\"btn btn-white btn-arrow\" data-swiper-parallax-x=\"-280%\"\n                                data-swiper-parallax-opacity=\"20%\">Learn More<\/a>\n                        <\/div>\n                      \n                    <\/div>\n                    <!-- Single item -->\n                   \n                <\/div>\n                                <!-- If we need navigation buttons -->\n                <div class=\"swiper-button-prev  \"><\/div>\n                <div class=\"swiper-button-next  \"><\/div>\n            <\/div>\n        <\/section>\n   \n              \n    \n    <section class=\"knowledge-centre sec-space-90\" id=\"\">\n      <div class=\"container\">\n                  <div class=\"title-wrap\">\n            <h2 data-aos=\"fade-up\">Knowledge center<\/h2>\n                          <a href=\"\/knowledge-centre\" class=\"btn btn-arrow btn-white\" data-aos=\"fade-up\">View all <\/a>\n                      <\/div>\n        \n        <div class=\"knowledge-centre-inner\">\n          <div class=\"left-col\">\n            <div class=\"kc-cursor\">\n              Explore\n            <\/div>\n                            <!-- Single item -->\n                <article class=\"single-card\">\n                  \n                                        <figure class=\"bg-cover\">\n                      <div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(.webp);\">\n                                              <\/div>\n                      <div class=\"bg-ani\"><\/div>\n                    <\/figure>\n                                    <div class=\"card-body\">\n                                                              <span class=\"small\">Communication Effectiveness &amp; Optimisation <\/span>\n                    \n                    <h3 class=\"h4\"><a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/view\/tariffs-and-tight-wallets\/\">Tariffs and tight wallets<\/a>\n                    <\/h3>\n                    <div class=\"meta\">\n                                            <em> 07\/21\/2025 <\/em>  - by <a href=\"https:\/\/savanta.com\/us\/author\/jennifer-kim\">Jeongeun (Jennifer) Kim<\/a>                     <\/div>\n                  <\/div>\n                <\/article>\n                <!-- Single item -->\n                      <\/div>\n          <div class=\"right-col\">\n            <div class=\"right-row\">\n              \n                      <!-- Single item -->\n              <article class=\"single-card\">\n                \n                                    <figure class=\"bg-cover\">\n                    <div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(.webp);\">\n                                          <\/div>\n                    <div class=\"bg-ani\"><\/div>\n                  <\/figure>\n                                <div class=\"card-body\">\n                                      <span class=\"small\">Communication Effectiveness &amp; Optimisation<\/span>\n                  \n                  <h3 class=\"h5\"><a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/view\/patriotism-and-practicality-4th-july-2025\/\">Patriotism and practicality<\/a>\n                  <\/h3>\n                  <div class=\"meta\">\n                                        <em> 07\/01\/2025 <\/em>  - by <a href=\"https:\/\/savanta.com\/us\/author\/mahima-yadav\">Mahima Yadav<\/a>                   <\/div>\n                <\/div>\n              <\/article>\n                      <!-- Single item -->\n              <article class=\"single-card\">\n                \n                                    <figure class=\"bg-cover\">\n                    <div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(.webp);\">\n                                          <\/div>\n                    <div class=\"bg-ani\"><\/div>\n                  <\/figure>\n                                <div class=\"card-body\">\n                                      <span class=\"small\">Communication Effectiveness &amp; Optimisation<\/span>\n                  \n                  <h3 class=\"h5\"><a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/view\/memorial-days-meaning\/\">Americans sound off on Memorial Day\u2019s meaning<\/a>\n                  <\/h3>\n                  <div class=\"meta\">\n                                        <em> 05\/19\/2025 <\/em>  - by <a href=\"https:\/\/savanta.com\/us\/author\/mahima-yadav\">Mahima Yadav<\/a>                   <\/div>\n                <\/div>\n              <\/article>\n                      <!-- Single item -->\n              <article class=\"single-card\">\n                \n                                    <figure class=\"bg-cover\">\n                    <div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/08\/Pharma-1.jpg.webp);\">\n                      <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/08\/Pharma-1.jpg\" class=\"attachment-big size-big\" alt=\"\" \/>                    <\/div>\n                    <div class=\"bg-ani\"><\/div>\n                  <\/figure>\n                                <div class=\"card-body\">\n                                      <span class=\"small\">Communication Effectiveness &amp; Optimisation<\/span>\n                  \n                  <h3 class=\"h5\"><a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/view\/how-do-pharmaceutical-companies-use-market-research\/\">How do pharmaceutical companies use market research?<\/a>\n                  <\/h3>\n                  <div class=\"meta\">\n                                        <em> 03\/19\/2025 <\/em>                   <\/div>\n                <\/div>\n              <\/article>\n                      <!-- Single item -->\n              <article class=\"single-card\">\n                \n                                    <figure class=\"bg-cover\">\n                    <div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2021\/01\/Digital-Healthcare3-1-1024x1024.jpg.webp);\">\n                      <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2021\/01\/Digital-Healthcare3-1-1024x1024.jpg\" class=\"attachment-big size-big\" alt=\"\" srcset=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2021\/01\/Digital-Healthcare3-1-1024x1024.jpg 1024w, https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2021\/01\/Digital-Healthcare3-1-768x768.jpg 768w, https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2021\/01\/Digital-Healthcare3-1-300x300.jpg 300w, https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2021\/01\/Digital-Healthcare3-1-102x102.jpg 102w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>                    <\/div>\n                    <div class=\"bg-ani\"><\/div>\n                  <\/figure>\n                                <div class=\"card-body\">\n                                      <span class=\"small\">Communication Effectiveness &amp; Optimisation<\/span>\n                  \n                  <h3 class=\"h5\"><a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/view\/what-is-the-meaning-of-healthcare-market-research\/\">What is the meaning of healthcare market research?<\/a>\n                  <\/h3>\n                  <div class=\"meta\">\n                                        <em> 03\/19\/2025 <\/em>                   <\/div>\n                <\/div>\n              <\/article>\n        \n            <\/div>\n          <\/div>\n        <\/div>\n\n              <\/div>\n    <\/section>\n\n\n  <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Scroll Our approach How it works Benefits Research methods Case studies Reports Our approach Broadcasters and streaming networks are going head-to-head to give consumers the content they want. Whenever and wherever they want it. With an increasing number of streaming platforms fighting for attention, it\u2019s a growing challenge to create content that\u2019s both trusted and widely recognized as \u201cmust-see\u201d. TV content testing is vital to drive continued viewer engagement. The greater the engagement, the more viewers will come back. No longer is content measurement just about tracking who watched it. Our content testing market research has helped drive the launch of new TV channels across the world, by: Helping channels, content distributors, and broadcasters refine their content mix Providing insights to better engage audiences, driving your content value and brand strategy Capturing viewer engagement through an understanding of your content\u2019s emotional connection Hooked? Tune in to our next research program! How it works We work collaboratively with clients to develop a framework for capturing content value. At the same time, we bring our bespoke content testing research service to the mix. Step-by-step, here\u2019s how it\u2019s done: 01 We\u2019ll immerse ourselves in your world to design a research program that addresses your goals and challenges. Also, we\u2019ll explore viewing behaviour, need states, and reach \u2013 to understand the context your content will be seen in. 02 Get valuable content testing data. We can measure brand metrics for channels or platforms, satisfaction, advocacy, and much more. 03 We pinpoint which specific content your audiences have viewed the most, to highlight their unique reach. 04 Discover what audiences think of your content. Our insights and recommendations are designed for sharing with your key stakeholders, to inform your content mix and strategy. Research benefits Understanding program value Determine the value of specific programs to support carriage negotiations, sponsorship, and advertising sale opportunities. Identifying high-performing content Isolate the individual impact of different types of content against a wide range of metrics and KPIs. Driving brand value Identify content that enhances a channel\u2019s brand to connect with viewers and fulfil their needs. Maximizing audience interest and reach Ensure your content stands out. It&#8217;s about achieving the optimal mix of talkability and channel affinity. And understanding how to distribute content across the right platforms to drive reach and consumer engagement. Research methods Creative development &amp; testing Sponsorship evaluation Campaign evaluation Digital Ad Performance (DAP) Media strategy Communication effectiveness Want to discover how we can help your brand? Contact us Case studies Sky MediaOptimising advertisement engagement Learn More AOLCompelling visual content Learn More FREE NOWOptimising ad campaigns Learn More \u201cThe biometric research allowed us to go beyond scene-by-scene engagement to truly uncover key differences in relevancy and effectiveness of the two films to measure emotional connection and deeper engagement. We were delighted to be a partner in this UK \u201cfirst\u201d in advertising research.\u201d Volvo Georgina Williams, Head of Marketing \u201cSavanta were a joy to work with on an important evaluation project for one of our sponsorship properties. Through a clear and compelling debrief, they demonstrated how the partnership was working to drive improvements in brand perceptions. Most importantly, they were able to separate this impact from an above-the-line campaign which was running at the same time.\u201d EE Featured report Define and measure channel content and value Channels now have to work harder than ever before to give viewers the content they want. We highlight the key benefits of measuring content value in our latest guide. Download it free below. Learn More BrandVue\u2019s Most Loved Media Brands 2022 Savanta&#8217;s latest BrandVue Media report reveals the UK\u2019s most loved media brands &#8211; with performance rankings from across all major categories. Download the report below. Learn More Tracking your ad campaign to maximise sales and ROI With consumers spoilt for choice in-store and bombarded with messaging across marketing channels, we show you how to monitor how your latest ad campaign is driving your brand? Download our free guide below. Learn More The Power of Emotion Creative TV ads Creative execution is the biggest factor driving advertising profitability that marketers can influence. We show how optimising your creative can multiply your brand\u2019s profits. Download our free guide now. Learn More Media campaign effectiveness Helping you to maximize the ROI of the marketing mix through creative testing and campaign evaluation. Download our free guide below. Learn More Knowledge center View all Explore Communication Effectiveness &amp; Optimisation Tariffs and tight wallets 07\/21\/2025 &#8211; by Jeongeun (Jennifer) Kim Communication Effectiveness &amp; Optimisation Patriotism and practicality 07\/01\/2025 &#8211; by Mahima Yadav Communication Effectiveness &amp; Optimisation Americans sound off on Memorial Day\u2019s meaning 05\/19\/2025 &#8211; by Mahima Yadav Communication Effectiveness &amp; Optimisation How do pharmaceutical companies use market research? 03\/19\/2025 Communication Effectiveness &amp; Optimisation What is the meaning of healthcare market research? 03\/19\/2025<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":25061,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-25162","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/pages\/25162","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/comments?post=25162"}],"version-history":[{"count":0,"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/pages\/25162\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/pages\/25061"}],"wp:attachment":[{"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/media?parent=25162"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}