{"id":24134,"date":"2022-07-15T13:53:07","date_gmt":"2022-07-15T13:53:07","guid":{"rendered":"https:\/\/savanta.com\/?page_id=24134"},"modified":"2023-06-13T16:20:03","modified_gmt":"2023-06-13T16:20:03","slug":"automotive","status":"publish","type":"page","link":"https:\/\/savanta.com\/us\/industries\/automotive\/","title":{"rendered":"Automotive industry"},"content":{"rendered":"<div id=\"pl-24134\"  class=\"panel-layout\" ><div id=\"pg-24134-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-24134-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-24134-0-0-0\" class=\"so-panel widget widget_one-page-navigation-widget panel-first-child\" data-index=\"0\" ><div class=\"how-we-help panel-widget-style panel-widget-style-for-24134-0-0-0\" id=\"How-we-can-help\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-one-page-navigation-widget so-widget-one-page-navigation-widget-default-d75171398898-24134\"\n\t\t\t\n\t\t>\r\n  <div class=\"wrapper-vid-img \">\r\n         <div class=\"scroll-video \">\r\n            \r\n            <div class=\"video-wrap\">\r\n           \r\n\r\n                <video class=\"video\" autoplay muted playsinline  src=\"https:\/\/savanta.com\/wp-content\/uploads\/2022\/09\/Automotive-New-1.mp4\">\r\n                    <source src=\"video\/video.mp4\" type=\"video\/mp4\"><\/source>\r\n                    <source src=\"video\/video.webm\" type=\"video\/webm\"><\/source>\r\n                    <source src=\"video\/video.mov\" type=\"video\/mov\"><\/source>\r\n                <\/video>\r\n\r\n\r\n            <\/div>\r\n         \r\n             <button class=\"button-down-arrow\" >\r\n                <span class=\"txt-down\">Scroll<\/span>\r\n                <span class=\"txt-arrow\"><\/span>\r\n            <\/button>\r\n        <\/div>\r\n\r\n        \r\n           \r\n               <div class=\"cb-nav-bar-wrap\">\r\n        <nav class=\"cb-nav-bar\">\r\n            <div class=\"container\">\r\n                <ul>\r\n                                            \r\n\r\n                    <li class=\"active \" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#our-approach\">Our approach<\/a>\r\n                        \r\n                    <\/li>\r\n                                             \r\n\r\n                    <li class=\"\" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#how-we-help\">How we help<\/a>\r\n                        \r\n                    <\/li>\r\n                                             \r\n\r\n                    <li class=\"\" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#case-studies\">Case studies<\/a>\r\n                        \r\n                    <\/li>\r\n                                             \r\n\r\n                    <li class=\"\" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#reports\">Reports<\/a>\r\n                        \r\n                    <\/li>\r\n                                         \r\n                <\/ul>\r\n            <\/div>\r\n        <\/nav>\r\n        <\/div>\r\n    \r\n \r\n    <\/div>\r\n<\/div><\/div><\/div><div id=\"panel-24134-0-0-1\" class=\"so-panel widget widget_overview-second-widget\" data-index=\"1\" ><div id=\"our-approach\" class=\"panel-widget-style panel-widget-style-for-24134-0-0-1\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-overview-second-widget so-widget-overview-second-widget-default-d75171398898-24134\"\n\t\t\t\n\t\t>   <section class=\"make-better-wrap make-better-wrap-inner-page  sec-space-90 space-col\">\n            <div class=\"container\">\n\n                <div class=\"row\">\n                    <div class=\"col-lg-4\">\n                        <h2 data-aos=\"fade-up\"  >Our approach<\/h2>\n                    <\/div>\n                    <div class=\"col-lg-7 offset-lg-1\">\n                        <div class=\"common-content\" data-aos=\"fade-up\">\n                           <p>For leading brands, innovation and profitability are delicately balanced against the changing landscape of societal, political, and environmental conditions.<\/p>\n<p>Want to truly make a difference in ensuring the future of automotive is profitable and sustainable? Then it\u2019s essential to understand changes in consumer needs and accelerate opportunities across manufacturers, dealers, and other automotive stakeholders. We have broad experience within the automotive industry, grounded in customer experience tracking for manufacturers and dealerships.<\/p>\n<p>Sustainability is at the heart of what drives our ethos; striving towards this with a clear direction is something we passionately support through our automotive market analysis.<\/p>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/section>\n<\/div><\/div><\/div><div id=\"panel-24134-0-0-2\" class=\"so-panel widget widget_research-benefits-widget\" data-index=\"2\" ><div id=\"how-we-help\" class=\"panel-widget-style panel-widget-style-for-24134-0-0-2\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-research-benefits-widget so-widget-research-benefits-widget-default-d75171398898-24134\"\n\t\t\t\n\t\t><section class=\"research-benefits sec-space-90\">\r\n\t<div class=\"container\">\r\n\t\t<div class=\"row heading-row\">\r\n\t\t\t<div class=\"col-lg-6\">\r\n\t\t\t\t<h2 data-aos=\"fade-up\">How we help <\/h2>\r\n\t\t\t\t<p data-aos=\"fade-up\">We have the right tools at our fingertips to conduct automotive market research \u2013 whether your focus is personal or commercial drivers, fleet managers, legislative decision makers or external stakeholders.<\/p>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t<div class=\"row benefits-row\">\r\n\t\t                \t\t\t<div class=\"col-lg-4 benefit-item\" data-aos=\"fade-up\">\r\n\t\t\t\t<div class=\"benefit-icon\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"\" alt=\"\" \/>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<h3 class=\"h5\">Customer experience<\/h3>\r\n\t\t\t    \t\t\t    \t\t\t\t<p>Looking to embed a customer centric culture based around insight? Our teams conduct a range of customer experience projects. From SMS-led short-form surveys to more in-depth qualitative or quantitative surveys. With our car market research you\u2019ll truly understand the customer\u2019s experience, ensure repeat purchases and optimise word of mouth recommendations.<\/p>\r\n\t\t\t                       \t\t\t<\/div>\r\n\t\t   \t\t\t<div class=\"col-lg-4 benefit-item\" data-aos=\"fade-up\">\r\n\t\t\t\t<div class=\"benefit-icon\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"\" alt=\"\" \/>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<h3 class=\"h5\">Customer segmentation<\/h3>\r\n\t\t\t    \t\t\t    \t\t\t\t<p>When an industry is changing so quickly it\u2019s a struggle to keep up. Understanding the attitudes and behaviors of customers \u2013 now and in the future is vital. Segmentation is a central starting point. It helps you better understand user groups, where they sit in terms of moving to new types of vehicles, ownership, usage models, and how these are changing over time.<\/p>\r\n\t\t\t                       \t\t\t<\/div>\r\n\t\t   \t\t\t<div class=\"col-lg-4 benefit-item\" data-aos=\"fade-up\">\r\n\t\t\t\t<div class=\"benefit-icon\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"\" alt=\"\" \/>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<h3 class=\"h5\">Product development and pricing<\/h3>\r\n\t\t\t    \t\t\t    \t\t\t\t<p>Need to understand the appeal of new features, functionality, and benefits, as well as the price customers are willing to pay? We\u2019ve developed product optimisation and pricing models across the industry to ensure development budgets are guided to yield optimum revenue benefit.<\/p>\r\n\t\t\t                       \t\t\t<\/div>\r\n\t\t   \t\t<\/div>\r\n\t<\/div>\r\n<\/section>\r\n        \r\n<\/div><\/div><\/div>           \n         \n        <section class=\"case-study-widget sec-space-90 is-visible\" id=\"case-studies\">\n            <div class=\"container\">\n                            <div class=\"title-wrap\">\n                    <h2 data-aos=\"fade-up\">Case Studies<\/h2>\n                                        <a href=\"\/case-studies\/\" class=\"btn btn-arrow btn-white\" data-aos=\"fade-up\">View all <\/a>\n                                  <\/div>\n              \n                                <div class=\"case-study-slider\"  >\n                    <div class=\"swiper-wrapper\">\n                             <!-- single slide -->\n                         <div class=\"swiper-slide\">\n\n                            <div class=\"single-item\">\n                                <div class=\"item-left\">\n                                    <div class=\"item-wrap\">\n\n                                        <h2 data-swiper-parallax-y=\"-50\" data-swiper-parallax-duration=\"500\"\n                                        data-swiper-parallax-opacity=\"0\"> Toyota \u2013 The&amp;Partnership<strong>Brand and model development <\/strong> <\/h2>\n                                    <p data-swiper-parallax-y=\"-20\" data-swiper-parallax-duration=\"700\"\n                                        data-swiper-parallax-opacity=\"0\"><\/p>\n                                    <a href=\"https:\/\/savanta.com\/us\/case-studies\/toyota-thepartnership\/\" class=\"btn btn-arrow btn-white\" data-swiper-parallax-y=\"-30\"\n                                        data-swiper-parallax-duration=\"1000\" data-swiper-parallax-opacity=\"0\">\n                                        Learn More <\/a>\n                                    <\/div>\n                                <\/div>\n                                                                <div class=\"item-right\">\n                                    <figure data-swiper-parallax-x=\"-150\" data-swiper-parallax-duration=\"1000\">\n                                                                               \n                                        <img decoding=\"async\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/2022\/07\/Toyota-Case-study-template-e1664266679695.png.webp\" alt=\"\" >\n                                    <\/figure>\n\n                                    <div class=\"animate-img\">\n                                    <svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n                                            xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" width=\"180px\"\n                                            height=\"180px\" viewBox=\"0 0 90 90\" xml:space=\"preserve\">\n                                            <circle class=\"circle\" cx=\"45\" cy=\"45\" r=\"36\" fill=\"transparent\"\n                                                stroke=\"black\" stroke-width=\"9\"><\/circle>\n                                            <circle class=\"another-circle\" transform=\"rotate(-90 45 45)\" cx=\"45\" cy=\"45\"\n                                                r=\"36\" fill=\"transparent\" stroke=\"black\" stroke-width=\"9\"><\/circle>\n\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n                           \n                            <\/div>\n                        <\/div>\n                        <!-- single slide -->\n                         <!-- single slide -->\n                         <div class=\"swiper-slide\">\n\n                            <div class=\"single-item\">\n                                <div class=\"item-left\">\n                                    <div class=\"item-wrap\">\n\n                                        <h2 data-swiper-parallax-y=\"-50\" data-swiper-parallax-duration=\"500\"\n                                        data-swiper-parallax-opacity=\"0\"> Automotive manufacturer<strong>Understanding the customer journey for electric vehicles<\/strong> <\/h2>\n                                    <p data-swiper-parallax-y=\"-20\" data-swiper-parallax-duration=\"700\"\n                                        data-swiper-parallax-opacity=\"0\"><\/p>\n                                    <a href=\"https:\/\/savanta.com\/us\/case-studies\/automotive-manufacturer\/\" class=\"btn btn-arrow btn-white\" data-swiper-parallax-y=\"-30\"\n                                        data-swiper-parallax-duration=\"1000\" data-swiper-parallax-opacity=\"0\">\n                                        Learn More <\/a>\n                                    <\/div>\n                                <\/div>\n                                                                <div class=\"item-right\">\n                                    <figure data-swiper-parallax-x=\"-150\" data-swiper-parallax-duration=\"1000\">\n                                                                               \n                                        <img decoding=\"async\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/2022\/07\/Deliveroo-2.0-Isolate-e1664274371415.png.webp\" alt=\"\" >\n                                    <\/figure>\n\n                                    <div class=\"animate-img\">\n                                    <svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n                                            xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" width=\"180px\"\n                                            height=\"180px\" viewBox=\"0 0 90 90\" xml:space=\"preserve\">\n                                            <circle class=\"circle\" cx=\"45\" cy=\"45\" r=\"36\" fill=\"transparent\"\n                                                stroke=\"black\" stroke-width=\"9\"><\/circle>\n                                            <circle class=\"another-circle\" transform=\"rotate(-90 45 45)\" cx=\"45\" cy=\"45\"\n                                                r=\"36\" fill=\"transparent\" stroke=\"black\" stroke-width=\"9\"><\/circle>\n\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n                           \n                            <\/div>\n                        <\/div>\n                        <!-- single slide -->\n                      \n                    <\/div>\n\n                <\/div>\n                            <div class=\"arrow-custom\">\n                    <div class=\"swiper-button-prev\"><\/div>\n                    <div class=\"swiper-button-next\"><\/div>\n                <\/div>\n            <\/div>\n        <\/section>\n  \n\n         <div id=\"panel-24134-0-0-4\" class=\"so-panel widget widget_quotes-widget\" data-index=\"4\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-quotes-widget so-widget-quotes-widget-default-d75171398898-24134\"\n\t\t\t\n\t\t>\r\n<div class=\"testimonial-quote sec-space-90\" id=\"3\" data-aos=\"fade-up\">\r\n            <div class=\"container\">\r\n                <div class=\"testimonial-slider swiper\"  >\r\n                    <div class=\"swiper-wrapper\">\r\n                                                 <!-- Single item -->\r\n                        <div class=\"swiper-slide\">\r\n                            <div class=\"single-item\" >\r\n                                                                <div class=\"h4\">\r\n                                   <p>\u201cThe biometric research allowed us to go beyond scene-by-scene engagement to truly uncover key differences in relevancy and effectiveness of the two films to measure emotional connection and deeper engagement. We were delighted to be a partner in this UK \u201cfirst\u201d in advertising research.\u201d<\/p>\n                                <\/div>\r\n                                                                                         <div class=\"single-meta\">\r\n                                                                        <strong> Volvo<\/strong>\r\n                                                                                                          <em>Head of Marketing<\/em>\r\n                                                                     <\/div>\r\n                                                        <\/div>\r\n                        <\/div>\r\n                                                <!-- Single item -->\r\n                        \r\n                    <\/div>\r\n                    <div class=\"testimonial-arrows\">\r\n                        <div class=\"swiper-button-prev\"><\/div>\r\n                        <div class=\"swiper-button-next\"><\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n\r\n  \r\n<\/div><\/div>           \n                  <section class=\"feature-report is-rotating\" id=\"reports\">\n            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 40 40\" class=\"loader-progress\">\n            <circle class=\"fill-round\"   fill=\"none\" stroke-linecap=\"round\" cx=\"20\" cy=\"20\" r=\"15.915494309\" \/>\n            <circle class=\"progress\" fill=\"none\" stroke-linecap=\"round\" cx=\"20\" cy=\"20\" r=\"15.915494309\" \/>\n            <\/svg>\n            <div class=\"subheading\" >\n                <span data-aos=\"fade-up\">Featured reports<\/span>\n            <\/div>\n            <div class=\"fr-cursor\"><\/div>\n            <div class=\"fr-cursor2\"><\/div> \n            <div class=\"swiper-container feature-report-slider\"  >\n                <div class=\"swiper-wrapper\">\n\n\n                                 <!-- Single item -->\n                    <div class=\"swiper-slide\">\n                      <figure class=\"slide-bgimg\"\n                            style=\"background-image:url(https:\/\/savanta.com\/us\/wp-content\/uploads\/2025\/12\/Web-Banner.jpg.webp)\"\n                            data-swiper-parallax-x=\"50%\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"1215\" height=\"304\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/2025\/12\/Web-Banner.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" \/>                        <\/figure>\n                                                <div class=\"content\">\n                            <div class=\"h2\" data-swiper-parallax-x=\"-80%\" data-swiper-parallax-opacity=\"0%\">AI Impact Report 2025 <\/div>\n                            <div class=\"caption\" data-swiper-parallax-x=\"-70%\" data-swiper-parallax-opacity=\"50%\">Discover the real state of AI in 2025 - who\u2019s using it, who\u2019s trusting it, and what it means for your brand.<\/div>\n                            <a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/report\/ai-impact-report-2025\/\" class=\"btn btn-white btn-arrow\" data-swiper-parallax-x=\"-280%\"\n                                data-swiper-parallax-opacity=\"20%\">Learn More<\/a>\n                        <\/div>\n                      \n                    <\/div>\n                    <!-- Single item -->\n                                 <!-- Single item -->\n                    <div class=\"swiper-slide\">\n                      <figure class=\"slide-bgimg\"\n                            style=\"background-image:url(https:\/\/savanta.com\/us\/wp-content\/uploads\/2022\/07\/BV-OVERALL-MOST-LOVED-2021-768x768.jpg.webp)\"\n                            data-swiper-parallax-x=\"50%\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1122\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/2022\/07\/BV-OVERALL-MOST-LOVED-2021-1920x1122.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" \/>                        <\/figure>\n                                                <div class=\"content\">\n                            <div class=\"h2\" data-swiper-parallax-x=\"-80%\" data-swiper-parallax-opacity=\"0%\">The UK&#8217;s Most Loved Brands 2021 <\/div>\n                            <div class=\"caption\" data-swiper-parallax-x=\"-70%\" data-swiper-parallax-opacity=\"50%\">We've canvassed more than 150,000 UK adults, asking them about more than 2,000 brands. We've used the results to bring together a list of the top 100 brands they love in 2021.\r\n<br\/> \r\n<br\/> \r\nDownload the report below.<\/div>\n                            <a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/report\/the-uks-most-loved-brands-2021\/\" class=\"btn btn-white btn-arrow\" data-swiper-parallax-x=\"-280%\"\n                                data-swiper-parallax-opacity=\"20%\">Learn More<\/a>\n                        <\/div>\n                      \n                    <\/div>\n                    <!-- Single item -->\n                                 <!-- Single item -->\n                    <div class=\"swiper-slide\">\n                      <figure class=\"slide-bgimg\"\n                            style=\"background-image:url(https:\/\/savanta.com\/us\/wp-content\/uploads\/2024\/11\/AI-Impact-Entertainment-LP-Banner.jpg.webp)\"\n                            data-swiper-parallax-x=\"50%\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"1900\" height=\"750\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/2024\/11\/AI-Impact-Entertainment-LP-Banner.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" \/>                        <\/figure>\n                                                <div class=\"content\">\n                            <div class=\"h2\" data-swiper-parallax-x=\"-80%\" data-swiper-parallax-opacity=\"0%\">AI Impact Report 2024: Entertainment edition <\/div>\n                            <div class=\"caption\" data-swiper-parallax-x=\"-70%\" data-swiper-parallax-opacity=\"50%\">Building on our AI Impact Report 2024 with House 337, we're excited to share our Entertainment edition, part of a series of four sector-specific reports.<\/div>\n                            <a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/report\/ai-impact-report-2024-entertainment-edition-2\/\" class=\"btn btn-white btn-arrow\" data-swiper-parallax-x=\"-280%\"\n                                data-swiper-parallax-opacity=\"20%\">Learn More<\/a>\n                        <\/div>\n                      \n                    <\/div>\n                    <!-- Single item -->\n                                 <!-- Single item -->\n                    <div class=\"swiper-slide\">\n                      <figure class=\"slide-bgimg\"\n                            style=\"background-image:url(https:\/\/savanta.com\/us\/wp-content\/uploads\/2023\/03\/Hubspot-banner-Metaverse.jpg.webp)\"\n                            data-swiper-parallax-x=\"50%\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"393\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/2023\/03\/Hubspot-banner-Metaverse.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" \/>                        <\/figure>\n                                                <div class=\"content\">\n                            <div class=\"h2\" data-swiper-parallax-x=\"-80%\" data-swiper-parallax-opacity=\"0%\">Brands in the metaverse: how big is the opportunity? <\/div>\n                            <div class=\"caption\" data-swiper-parallax-x=\"-70%\" data-swiper-parallax-opacity=\"50%\">Savanta's latest report is based on the findings from 2,000 UK consumers, revealing the world of opportunities brands have to get involved in the metaverse\r\n<br\/> \r\n<br\/> \r\nDownload the report below.<\/div>\n                            <a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/report\/brands-in-the-metaverse-how-big-is-the-opportunity\/\" class=\"btn btn-white btn-arrow\" data-swiper-parallax-x=\"-280%\"\n                                data-swiper-parallax-opacity=\"20%\">Learn More<\/a>\n                        <\/div>\n                      \n                    <\/div>\n                    <!-- Single item -->\n                                 <!-- Single item -->\n                    <div class=\"swiper-slide\">\n                      <figure class=\"slide-bgimg\"\n                            style=\"background-image:url(https:\/\/savanta.com\/us\/wp-content\/uploads\/2023\/07\/Blog-images-32.jpg.webp)\"\n                            data-swiper-parallax-x=\"50%\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"760\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/2023\/07\/Blog-images-32.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" \/>                        <\/figure>\n                                                <div class=\"content\">\n                            <div class=\"h2\" data-swiper-parallax-x=\"-80%\" data-swiper-parallax-opacity=\"0%\">Grocery Eye &#8211; the end of the road for the plant-based category? We don\u2019t think so. <\/div>\n                            <div class=\"caption\" data-swiper-parallax-x=\"-70%\" data-swiper-parallax-opacity=\"50%\">As headlines focus on the demise of various plant-based brands, our latest Grocery Eye report explores the role of plant-based in today\u2019s UK diets, with one question in mind: after such a rapid initial growth, is it already the end of the road for the plant-based category?<\/div>\n                            <a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/report\/grocery-eye-the-end-of-the-road-for-the-plant-based-category-we-dont-think-so\/\" class=\"btn btn-white btn-arrow\" data-swiper-parallax-x=\"-280%\"\n                                data-swiper-parallax-opacity=\"20%\">Learn More<\/a>\n                        <\/div>\n                      \n                    <\/div>\n                    <!-- Single item -->\n                                 <!-- Single item -->\n                    <div class=\"swiper-slide\">\n                      <figure class=\"slide-bgimg\"\n                            style=\"background-image:url(https:\/\/savanta.com\/us\/wp-content\/uploads\/2023\/09\/Blog-images-43.jpg.webp)\"\n                            data-swiper-parallax-x=\"50%\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"760\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/2023\/09\/Blog-images-43.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" \/>                        <\/figure>\n                                                <div class=\"content\">\n                            <div class=\"h2\" data-swiper-parallax-x=\"-80%\" data-swiper-parallax-opacity=\"0%\">Research with vulnerable audiences <\/div>\n                            <div class=\"caption\" data-swiper-parallax-x=\"-70%\" data-swiper-parallax-opacity=\"50%\">Download our vulnerability proposition and discover our best practice advice on how to conduct research with this audience. <\/div>\n                            <a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/report\/research-with-vulnerable-audiences\/\" class=\"btn btn-white btn-arrow\" data-swiper-parallax-x=\"-280%\"\n                                data-swiper-parallax-opacity=\"20%\">Learn More<\/a>\n                        <\/div>\n                      \n                    <\/div>\n                    <!-- Single item -->\n                                 <!-- Single item -->\n                    <div class=\"swiper-slide\">\n                      <figure class=\"slide-bgimg\"\n                            style=\"background-image:url(https:\/\/savanta.com\/us\/wp-content\/uploads\/2025\/02\/Beauty-shop-695177036.jpg.webp)\"\n                            data-swiper-parallax-x=\"50%\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1246\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/2025\/02\/Beauty-shop-695177036.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" \/>                        <\/figure>\n                                                <div class=\"content\">\n                            <div class=\"h2\" data-swiper-parallax-x=\"-80%\" data-swiper-parallax-opacity=\"0%\">Global Beauty Path to Purchase 2025 <\/div>\n                            <div class=\"caption\" data-swiper-parallax-x=\"-70%\" data-swiper-parallax-opacity=\"50%\">In our latest report we navigate the beauty path-to-purchase from a generational and global perspective drawing insights from adults across four core markets; Canada, Netherlands, UK, and USA.<\/div>\n                            <a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/report\/global-beauty-path-to-purchase\/\" class=\"btn btn-white btn-arrow\" data-swiper-parallax-x=\"-280%\"\n                                data-swiper-parallax-opacity=\"20%\">Learn More<\/a>\n                        <\/div>\n                      \n                    <\/div>\n                    <!-- Single item -->\n                                 <!-- Single item -->\n                    <div class=\"swiper-slide\">\n                      <figure class=\"slide-bgimg\"\n                            style=\"background-image:url(https:\/\/savanta.com\/us\/wp-content\/uploads\/2024\/11\/AI-Impact-FS-LP-Banner.jpg.webp)\"\n                            data-swiper-parallax-x=\"50%\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"1900\" height=\"750\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/2024\/11\/AI-Impact-FS-LP-Banner.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" \/>                        <\/figure>\n                                                <div class=\"content\">\n                            <div class=\"h2\" data-swiper-parallax-x=\"-80%\" data-swiper-parallax-opacity=\"0%\">AI Impact Report: Financial Services edition <\/div>\n                            <div class=\"caption\" data-swiper-parallax-x=\"-70%\" data-swiper-parallax-opacity=\"50%\">Building on our AI Impact Report with House 337, we're excited to share our Financial Services edition, part of a series of four sector-specific reports.<\/div>\n                            <a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/report\/ai-impact-report-financial-services-edition\/\" class=\"btn btn-white btn-arrow\" data-swiper-parallax-x=\"-280%\"\n                                data-swiper-parallax-opacity=\"20%\">Learn More<\/a>\n                        <\/div>\n                      \n                    <\/div>\n                    <!-- Single item -->\n                                 <!-- Single item -->\n                    <div class=\"swiper-slide\">\n                      <figure class=\"slide-bgimg\"\n                            style=\"background-image:url(https:\/\/savanta.com\/us\/wp-content\/uploads\/2024\/12\/AI-Impact-Retail-LP-Banner.jpg.webp)\"\n                            data-swiper-parallax-x=\"50%\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"1900\" height=\"750\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/2024\/12\/AI-Impact-Retail-LP-Banner.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" \/>                        <\/figure>\n                                                <div class=\"content\">\n                            <div class=\"h2\" data-swiper-parallax-x=\"-80%\" data-swiper-parallax-opacity=\"0%\">AI Impact Report: Retail edition <\/div>\n                            <div class=\"caption\" data-swiper-parallax-x=\"-70%\" data-swiper-parallax-opacity=\"50%\">Building on our AI Impact Report with House 337, we're excited to share our Retail edition, part of a series of four sector-specific reports.<\/div>\n                            <a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/report\/ai-impact-report-retail-edition\/\" class=\"btn btn-white btn-arrow\" data-swiper-parallax-x=\"-280%\"\n                                data-swiper-parallax-opacity=\"20%\">Learn More<\/a>\n                        <\/div>\n                      \n                    <\/div>\n                    <!-- Single item -->\n                                 <!-- Single item -->\n                    <div class=\"swiper-slide\">\n                      <figure class=\"slide-bgimg\"\n                            style=\"background-image:url(https:\/\/savanta.com\/us\/wp-content\/uploads\/2024\/11\/AI-Impact-CPG-LP-Banner.jpg.webp)\"\n                            data-swiper-parallax-x=\"50%\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"1900\" height=\"750\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/2024\/11\/AI-Impact-CPG-LP-Banner.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" \/>                        <\/figure>\n                                                <div class=\"content\">\n                            <div class=\"h2\" data-swiper-parallax-x=\"-80%\" data-swiper-parallax-opacity=\"0%\">AI Impact Report: CPG edition <\/div>\n                            <div class=\"caption\" data-swiper-parallax-x=\"-70%\" data-swiper-parallax-opacity=\"50%\">Building on our AI Impact Report with House 337, we're excited to share our CPG edition, part of a series of four sector-specific reports.<\/div>\n                            <a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/report\/ai-impact-report-cpg-edition\/\" class=\"btn btn-white btn-arrow\" data-swiper-parallax-x=\"-280%\"\n                                data-swiper-parallax-opacity=\"20%\">Learn More<\/a>\n                        <\/div>\n                      \n                    <\/div>\n                    <!-- Single item -->\n                   \n                <\/div>\n                                <!-- If we need navigation buttons -->\n                <div class=\"swiper-button-prev  \"><\/div>\n                <div class=\"swiper-button-next  \"><\/div>\n            <\/div>\n        <\/section>\n   \n              \n    \n    <section class=\"knowledge-centre sec-space-90\" id=\"insights\">\n      <div class=\"container\">\n                  <div class=\"title-wrap\">\n            <h2 data-aos=\"fade-up\">Knowledge center<\/h2>\n                          <a href=\"\/us\/knowledge-centre\/\" class=\"btn btn-arrow btn-white\" data-aos=\"fade-up\">View all <\/a>\n                      <\/div>\n        \n        <div class=\"knowledge-centre-inner\">\n          <div class=\"left-col\">\n            <div class=\"kc-cursor\">\n              Explore\n            <\/div>\n                            <!-- Single item -->\n                <article class=\"single-card\">\n                  \n                                        <figure class=\"bg-cover\">\n                      <div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(https:\/\/savanta.com\/us\/wp-content\/uploads\/2025\/11\/Budget-Blog-3.jpg.webp);\">\n                        <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"608\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/2025\/11\/Budget-Blog-3.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" \/>                      <\/div>\n                      <div class=\"bg-ani\"><\/div>\n                    <\/figure>\n                                    <div class=\"card-body\">\n                                                              <span class=\"small\">Automotive <\/span>\n                    \n                    <h3 class=\"h4\"><a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/view\/4-shifts-shaping-research-and-marketing-in-2026\/\">The 4 shifts shaping research and marketing in 2026<\/a>\n                    <\/h3>\n                    <div class=\"meta\">\n                                            <em> 11\/11\/2025 <\/em>  - by <a href=\"https:\/\/savanta.com\/us\/author\/caroline-hawkings\">Caroline Hawkings<\/a>                     <\/div>\n                  <\/div>\n                <\/article>\n                <!-- Single item -->\n                      <\/div>\n          <div class=\"right-col\">\n            <div class=\"right-row\">\n              \n                      <!-- Single item -->\n              <article class=\"single-card\">\n                \n                                    <figure class=\"bg-cover\">\n                    <div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(https:\/\/savanta.com\/us\/wp-content\/uploads\/2025\/11\/Piggy-Bank.jpg.webp);\">\n                      <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"373\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/2025\/11\/Piggy-Bank.jpg\" class=\"attachment-big size-big\" alt=\"\" \/>                    <\/div>\n                    <div class=\"bg-ani\"><\/div>\n                  <\/figure>\n                                <div class=\"card-body\">\n                                      <span class=\"small\">Automotive<\/span>\n                  \n                  <h3 class=\"h5\"><a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/view\/4-quick-turn-research-ideas-to-spend-leftover-budget\/\">4 quick-turn research ideas to spend your leftover budget wisely<\/a>\n                  <\/h3>\n                  <div class=\"meta\">\n                                        <em> 11\/04\/2025 <\/em>  - by <a href=\"https:\/\/savanta.com\/us\/author\/caroline-hawkings\">Caroline Hawkings<\/a>                   <\/div>\n                <\/div>\n              <\/article>\n                      <!-- Single item -->\n              <article class=\"single-card\">\n                \n                                    <figure class=\"bg-cover\">\n                    <div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(https:\/\/savanta.com\/us\/wp-content\/uploads\/2024\/08\/Economic-Money.jpg.webp);\">\n                      <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"404\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/2024\/08\/Economic-Money.jpg\" class=\"attachment-big size-big\" alt=\"\" \/>                    <\/div>\n                    <div class=\"bg-ani\"><\/div>\n                  <\/figure>\n                                <div class=\"card-body\">\n                                      <span class=\"small\">Automotive<\/span>\n                  \n                  <h3 class=\"h5\"><a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/view\/remaining-budget-2025\/\">Get set for 2026: make your remaining budget work harder<\/a>\n                  <\/h3>\n                  <div class=\"meta\">\n                                        <em> 10\/24\/2025 <\/em>  - by <a href=\"https:\/\/savanta.com\/us\/author\/caroline-hawkings\">Caroline Hawkings<\/a>                   <\/div>\n                <\/div>\n              <\/article>\n                      <!-- Single item -->\n              <article class=\"single-card\">\n                \n                                    <figure class=\"bg-cover\">\n                    <div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(https:\/\/savanta.com\/us\/wp-content\/uploads\/2022\/11\/Eco-segmentation-wind.jpg.webp);\">\n                      <img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"453\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/2022\/11\/Eco-segmentation-wind.jpg\" class=\"attachment-big size-big\" alt=\"\" \/>                    <\/div>\n                    <div class=\"bg-ani\"><\/div>\n                  <\/figure>\n                                <div class=\"card-body\">\n                                      <span class=\"small\">Automotive<\/span>\n                  \n                  <h3 class=\"h5\"><a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/view\/savanta-sustainability-segmentation-how-marketers-can-turn-good-intentions-into-green-buying-behaviours\/\">Sustainability Segmentation: how marketers can turn good intentions into green buying behaviours<\/a>\n                  <\/h3>\n                  <div class=\"meta\">\n                                        <em> 03\/19\/2025 <\/em>                   <\/div>\n                <\/div>\n              <\/article>\n                      <!-- Single item -->\n              <article class=\"single-card\">\n                \n                                    <figure class=\"bg-cover\">\n                    <div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(https:\/\/savanta.com\/us\/wp-content\/uploads\/2024\/10\/youth.jpg.webp);\">\n                      <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/2024\/10\/youth.jpg\" class=\"attachment-big size-big\" alt=\"\" \/>                    <\/div>\n                    <div class=\"bg-ani\"><\/div>\n                  <\/figure>\n                                <div class=\"card-body\">\n                                      <span class=\"small\">Automotive<\/span>\n                  \n                  <h3 class=\"h5\"><a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/view\/yourvue-nurturing-the-next-generation-for-market-research\/\">YourVue: Nurturing the next generation for market research<\/a>\n                  <\/h3>\n                  <div class=\"meta\">\n                                        <em> 03\/05\/2025 <\/em>  - by <a href=\"https:\/\/savanta.com\/us\/author\/shaun-austin\">Shaun Austin<\/a>                   <\/div>\n                <\/div>\n              <\/article>\n        \n            <\/div>\n          <\/div>\n        <\/div>\n\n              <\/div>\n    <\/section>\n\n\n  <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Scroll Our approach How we help Case studies Reports Our approach For leading brands, innovation and profitability are delicately balanced against the changing landscape of societal, political, and environmental conditions. Want to truly make a difference in ensuring the future of automotive is profitable and sustainable? Then it\u2019s essential to understand changes in consumer needs and accelerate opportunities across manufacturers, dealers, and other automotive stakeholders. We have broad experience within the automotive industry, grounded in customer experience tracking for manufacturers and dealerships. Sustainability is at the heart of what drives our ethos; striving towards this with a clear direction is something we passionately support through our automotive market analysis. How we help We have the right tools at our fingertips to conduct automotive market research \u2013 whether your focus is personal or commercial drivers, fleet managers, legislative decision makers or external stakeholders. Customer experience Looking to embed a customer centric culture based around insight? Our teams conduct a range of customer experience projects. From SMS-led short-form surveys to more in-depth qualitative or quantitative surveys. With our car market research you\u2019ll truly understand the customer\u2019s experience, ensure repeat purchases and optimise word of mouth recommendations. Customer segmentation When an industry is changing so quickly it\u2019s a struggle to keep up. Understanding the attitudes and behaviors of customers \u2013 now and in the future is vital. Segmentation is a central starting point. It helps you better understand user groups, where they sit in terms of moving to new types of vehicles, ownership, usage models, and how these are changing over time. Product development and pricing Need to understand the appeal of new features, functionality, and benefits, as well as the price customers are willing to pay? We\u2019ve developed product optimisation and pricing models across the industry to ensure development budgets are guided to yield optimum revenue benefit. Case Studies View all Toyota \u2013 The&amp;PartnershipBrand and model development Learn More Automotive manufacturerUnderstanding the customer journey for electric vehicles Learn More \u201cThe biometric research allowed us to go beyond scene-by-scene engagement to truly uncover key differences in relevancy and effectiveness of the two films to measure emotional connection and deeper engagement. We were delighted to be a partner in this UK \u201cfirst\u201d in advertising research.\u201d Volvo Head of Marketing Featured reports AI Impact Report 2025 Discover the real state of AI in 2025 &#8211; who\u2019s using it, who\u2019s trusting it, and what it means for your brand. Learn More The UK&#8217;s Most Loved Brands 2021 We&#8217;ve canvassed more than 150,000 UK adults, asking them about more than 2,000 brands. We&#8217;ve used the results to bring together a list of the top 100 brands they love in 2021. Download the report below. Learn More AI Impact Report 2024: Entertainment edition Building on our AI Impact Report 2024 with House 337, we&#8217;re excited to share our Entertainment edition, part of a series of four sector-specific reports. Learn More Brands in the metaverse: how big is the opportunity? Savanta&#8217;s latest report is based on the findings from 2,000 UK consumers, revealing the world of opportunities brands have to get involved in the metaverse Download the report below. Learn More Grocery Eye &#8211; the end of the road for the plant-based category? We don\u2019t think so. As headlines focus on the demise of various plant-based brands, our latest Grocery Eye report explores the role of plant-based in today\u2019s UK diets, with one question in mind: after such a rapid initial growth, is it already the end of the road for the plant-based category? Learn More Research with vulnerable audiences Download our vulnerability proposition and discover our best practice advice on how to conduct research with this audience. Learn More Global Beauty Path to Purchase 2025 In our latest report we navigate the beauty path-to-purchase from a generational and global perspective drawing insights from adults across four core markets; Canada, Netherlands, UK, and USA. Learn More AI Impact Report: Financial Services edition Building on our AI Impact Report with House 337, we&#8217;re excited to share our Financial Services edition, part of a series of four sector-specific reports. Learn More AI Impact Report: Retail edition Building on our AI Impact Report with House 337, we&#8217;re excited to share our Retail edition, part of a series of four sector-specific reports. Learn More AI Impact Report: CPG edition Building on our AI Impact Report with House 337, we&#8217;re excited to share our CPG edition, part of a series of four sector-specific reports. Learn More Knowledge center View all Explore Automotive The 4 shifts shaping research and marketing in 2026 11\/11\/2025 &#8211; by Caroline Hawkings Automotive 4 quick-turn research ideas to spend your leftover budget wisely 11\/04\/2025 &#8211; by Caroline Hawkings Automotive Get set for 2026: make your remaining budget work harder 10\/24\/2025 &#8211; by Caroline Hawkings Automotive Sustainability Segmentation: how marketers can turn good intentions into green buying behaviours 03\/19\/2025 Automotive YourVue: Nurturing the next generation for market research 03\/05\/2025 &#8211; by Shaun Austin<\/p>\n","protected":false},"author":1,"featured_media":46086,"parent":211,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-24134","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/pages\/24134","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/comments?post=24134"}],"version-history":[{"count":0,"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/pages\/24134\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/pages\/211"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/media\/46086"}],"wp:attachment":[{"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/media?parent=24134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}