{"id":22827,"date":"2022-06-08T12:12:03","date_gmt":"2022-06-08T12:12:03","guid":{"rendered":"https:\/\/savanta.com\/?page_id=22827"},"modified":"2022-06-08T12:12:03","modified_gmt":"2022-06-08T12:12:03","slug":"content-testing-research","status":"publish","type":"page","link":"https:\/\/savanta.com\/us\/research-consulting\/content-testing-research\/","title":{"rendered":"Content testing and research"},"content":{"rendered":"<div id=\"pl-22827\"  class=\"panel-layout\" ><div id=\"pg-22827-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-22827-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-22827-0-0-0\" class=\"so-panel widget widget_one-page-navigation-widget panel-first-child\" data-index=\"0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-one-page-navigation-widget so-widget-one-page-navigation-widget-default-d75171398898-22827\"\n\t\t\t\n\t\t>\r\n  <div class=\"wrapper-vid-img \">\r\n         <div class=\"scroll-video \">\r\n            \r\n            <div class=\"video-wrap\">\r\n           \r\n\r\n                <video class=\"video\" autoplay muted playsinline  src=\"https:\/\/savanta.com\/wp-content\/uploads\/2022\/06\/macpro_main_desktop-4.mp4\">\r\n                    <source src=\"video\/video.mp4\" type=\"video\/mp4\"><\/source>\r\n                    <source src=\"video\/video.webm\" type=\"video\/webm\"><\/source>\r\n                    <source src=\"video\/video.mov\" type=\"video\/mov\"><\/source>\r\n                <\/video>\r\n\r\n\r\n            <\/div>\r\n         \r\n             <button class=\"button-down-arrow\" >\r\n                <span class=\"txt-down\">Scroll<\/span>\r\n                <span class=\"txt-arrow\"><\/span>\r\n            <\/button>\r\n        <\/div>\r\n\r\n        \r\n           \r\n               <div class=\"cb-nav-bar-wrap\">\r\n        <nav class=\"cb-nav-bar\">\r\n            <div class=\"container\">\r\n                <ul>\r\n                                            \r\n\r\n                    <li class=\"active \" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#\">Our Approach<\/a>\r\n                        \r\n                    <\/li>\r\n                                             \r\n\r\n                    <li class=\"\" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#\">Benefits<\/a>\r\n                        \r\n                    <\/li>\r\n                                             \r\n\r\n                    <li class=\"\" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#\">Research Methods<\/a>\r\n                        \r\n                    <\/li>\r\n                                             \r\n\r\n                    <li class=\"\" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#\">Case Studies<\/a>\r\n                        \r\n                    <\/li>\r\n                                             \r\n\r\n                    <li class=\"\" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#\">Insights<\/a>\r\n                        \r\n                    <\/li>\r\n                                         \r\n                <\/ul>\r\n            <\/div>\r\n        <\/nav>\r\n        <\/div>\r\n    \r\n \r\n    <\/div>\r\n<\/div><\/div><div id=\"panel-22827-0-0-1\" class=\"so-panel widget widget_overview-second-widget\" data-index=\"1\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-overview-second-widget so-widget-overview-second-widget-default-d75171398898-22827\"\n\t\t\t\n\t\t>   <section class=\"make-better-wrap make-better-wrap-inner-page  sec-space-90 space-col\">\n            <div class=\"container\">\n\n                <div class=\"row\">\n                    <div class=\"col-lg-4\">\n                        <h2 data-aos=\"fade-up\"  >Our Approach<\/h2>\n                    <\/div>\n                    <div class=\"col-lg-7 offset-lg-1\">\n                        <div class=\"common-content\" data-aos=\"fade-up\">\n                           <p><strong>The battle is on to deliver content that keeps viewers coming back for more. Whilst linear TV may be on the decline, broadcasters and streaming networks are going head-to-head to give consumers access to the content they want, whenever and wherever they like. <\/strong><\/p>\n<p>With an ever-increasing number of streaming platforms, getting content out there and recognised as the next must watch blockbuster is a real challenge. Our research helps drive the launch of new TV channels across the world.<\/p>\n<p>Content measurement is no longer simply about \u2018did they watch\u2019. We capture viewer engagement by understanding the emotional connection of channel content; providing broadcasters and content producers with the insight to refine content mix and best engage audiences.<\/p>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/section>\n<\/div><\/div><div id=\"panel-22827-0-0-2\" class=\"so-panel widget widget_research-benefits-widget\" data-index=\"2\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-research-benefits-widget so-widget-research-benefits-widget-default-d75171398898-22827\"\n\t\t\t\n\t\t><section class=\"research-benefits sec-space-90\">\r\n\t<div class=\"container\">\r\n\t\t<div class=\"row heading-row\">\r\n\t\t\t<div class=\"col-lg-6\">\r\n\t\t\t\t<h2 data-aos=\"fade-up\">Research Benefits<\/h2>\r\n\t\t\t\t<p data-aos=\"fade-up\">Our approach enables us to isolate the individual impact of different content to:<\/p>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t<div class=\"row benefits-row\">\r\n\t\t                \t\t\t<div class=\"col-lg-4 benefit-item\" data-aos=\"fade-up\">\r\n\t\t\t\t<div class=\"benefit-icon\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/06\/clock-1.png\" alt=\"\" \/>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<h3 class=\"h5\">Understand programme value<\/h3>\r\n\t\t\t    \t\t\t    \t\t\t\t<p>Determine the value of specific programmes to aid in carriage negotiations, sponsorship, and ad sale opportunities.<\/p>\r\n\t\t\t                       \t\t\t<\/div>\r\n\t\t   \t\t\t<div class=\"col-lg-4 benefit-item\" data-aos=\"fade-up\">\r\n\t\t\t\t<div class=\"benefit-icon\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/06\/clock-1.png\" alt=\"\" \/>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<h3 class=\"h5\">Drive brand value<\/h3>\r\n\t\t\t    \t\t\t    \t\t\t\t<p>Identify content that both enhances a channel brand, but also ensures that the channel fulfils the audience need states and connects with viewers.<\/p>\r\n\t\t\t                       \t\t\t<\/div>\r\n\t\t   \t\t\t<div class=\"col-lg-4 benefit-item\" data-aos=\"fade-up\">\r\n\t\t\t\t<div class=\"benefit-icon\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/06\/clock-1.png\" alt=\"\" \/>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<h3 class=\"h5\">Maximising audience interest and reach<\/h3>\r\n\t\t\t    \t\t\t    \t\t\t\t<p>Ensure that content delivers the optimal mix of talkability, channel affinity and stand out and is distributed across the right platforms to drive unique reach and engagement.<\/p>\r\n\t\t\t                       \t\t\t<\/div>\r\n\t\t   \t\t<\/div>\r\n\t<\/div>\r\n<\/section>\r\n        \r\n<\/div><\/div><div id=\"panel-22827-0-0-3\" class=\"so-panel widget widget_our-products-widget\" data-index=\"3\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-our-products-widget so-widget-our-products-widget-default-d75171398898-22827\"\n\t\t\t\n\t\t>            <section class=\"our-products sec-space-90\" id=\"how-it-works\">\r\n                <div class=\"container dflex\">\r\n                    <div class=\"sidebar\">\r\n                                                            <h2 data-aos=\"fade-up\">How it works<\/h2>\r\n                                                        \r\n                        <div class=\"c-text\" data-aos=\"fade-up\" ><p>We know that measuring content value is important to drive continued viewer engagement. The greater the engagement, the more viewers will continue to come back to the channel for more. That\u2019s why we\u2019ve worked with broadcasters to develop a framework for capturing content value which includes:<\/p>\n \r\n                                                    <\/div>\r\n                            \r\n                    <\/div>\r\n                    \r\n                                                    <div class=\"common-content\">\r\n                                    <script src=\"https:\/\/unpkg.com\/@lottiefiles\/lottie-player@latest\/dist\/lottie-player.js\"><\/script> \r\n                                    \r\n                                    <!-- Single item -->\r\n                                                                                    <article class=\"card\">\r\n\r\n                                                                                                                        <div class=\"number\">01<\/div> \r\n                                                                                                                                <div class=\"card-body\">\r\n                                                                                                                                                    <h3 class=\"h4\" data-aos=\"fade-up\">Establishing context<\/h3>\r\n                                                                                                                                                \r\n                                                                    <div class=\"c-text\" data-aos=\"fade-up\">\r\n                                                                        <p>Explore viewing behaviour, need states and reach<\/p>\n   \r\n                                                                        \r\n                                                                                                                                            <\/div>\r\n                                     \r\n                                                                <\/div>\r\n                                                                                                            <\/article>\r\n                                                                                            <article class=\"card\">\r\n\r\n                                                                                                                        <div class=\"number\">02<\/div> \r\n                                                                                                                                <div class=\"card-body\">\r\n                                                                                                                                                    <h3 class=\"h4\" data-aos=\"fade-up\">Channel\/platform:<\/h3>\r\n                                                                                                                                                \r\n                                                                    <div class=\"c-text\" data-aos=\"fade-up\">\r\n                                                                        <p>Measure satisfaction, advocacy and key brand metrics of overall channel or platform<\/p>\n   \r\n                                                                        \r\n                                                                                                                                            <\/div>\r\n                                     \r\n                                                                <\/div>\r\n                                                                                                            <\/article>\r\n                                                                                            <article class=\"card\">\r\n\r\n                                                                                                                        <div class=\"number\">03<\/div> \r\n                                                                                                                                <div class=\"card-body\">\r\n                                                                                                                                                    <h3 class=\"h4\" data-aos=\"fade-up\">Content touch points<\/h3>\r\n                                                                                                                                                \r\n                                                                    <div class=\"c-text\" data-aos=\"fade-up\">\r\n                                                                        <p>identify which content audiences have viewed to isolate unique reach<\/p>\n   \r\n                                                                        \r\n                                                                                                                                            <\/div>\r\n                                     \r\n                                                                <\/div>\r\n                                                                                                            <\/article>\r\n                                                                                            <article class=\"card\">\r\n\r\n                                                                                                                        <div class=\"number\">04<\/div> \r\n                                                                                                                                <div class=\"card-body\">\r\n                                                                                                                                                    <h3 class=\"h4\" data-aos=\"fade-up\">Content diagnostics<\/h3>\r\n                                                                                                                                                \r\n                                                                    <div class=\"c-text\" data-aos=\"fade-up\">\r\n                                                                        <p>gage what audiences thought of the content<\/p>\n   \r\n                                                                        \r\n                                                                                                                                            <\/div>\r\n                                     \r\n                                                                <\/div>\r\n                                                                                                            <\/article>\r\n                                                                            <\/div>\r\n                                            <\/div>\r\n            <\/section>\r\n        <\/div><\/div><div id=\"panel-22827-0-0-4\" class=\"so-panel widget widget_get-in-touch-widget\" data-index=\"4\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-get-in-touch-widget so-widget-get-in-touch-widget-default-d75171398898-22827\"\n\t\t\t\n\t\t><section class=\"subscribe-wrap sec-space-90\" id=\"get-in-touch\">\r\n              <div class=\"container\">\r\n                <div class=\"subscribe-in\"  >\r\n                                      <div class=\"common-content\" data-aos=\"fade-up\"   >\r\n                                               <h2 class=\"h3\">Get in touch<\/h2>\r\n                                                  <p>At magnum periculum adiit in oculis quidem exercitus quid.<\/p>\n                    <\/div>\r\n                                     \r\n                    <a href=\"#\" class=\"btn btn-black btn-arrow hover-dark\" data-aos=\"fade-up\"    data-aos-delay=\"200\">Contact Us<\/a>\r\n                                  <\/div>\r\n            <\/div>\r\n                     <\/section>\r\n<\/div><\/div><div id=\"panel-22827-0-0-5\" class=\"so-panel widget widget_research-methods-widget\" data-index=\"5\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-research-methods-widget so-widget-research-methods-widget-default-d75171398898-22827\"\n\t\t\t\n\t\t>\t<section class=\"research-methods sec-space-90\">\r\n            <div class=\"container\">\r\n                      <div class=\"row heading-row\">\r\n                                        <div class=\"col-lg-6 col-md-9 col-sm-9\">\r\n                        <h2 data-aos=\"fade-up\">Research Methods<\/h2>\r\n                    <\/div>\r\n                                                 <\/div>\r\n                            <div class=\"row research-item-row\">\r\n\t\t\t\t \r\n                                    <div class=\"col-lg-6 col-md-12 research-item\">\r\n                        <div class=\"research-item-inner\" data-aos=\"fade-up\">\r\n                           \r\n                            <div class=\"research-image\"   style=\"background-image: url(https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/01\/christina-wocintechchat-com-PlikkWB79qs-unsplash-1.jpg)\"  >\r\n                                                               <img decoding=\"async\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/01\/christina-wocintechchat-com-PlikkWB79qs-unsplash-1.jpg\"\r\n                                    alt=\"\" \/>\r\n                                                            <\/div>\r\n                       \r\n                                                        <div class=\"research-name\">\r\n                                                                 <h3 class=\"h5\">Lorum Ispum<\/h3>\r\n                                                                                              <\/div>\r\n                                                <\/div>\r\n                    <\/div>\r\n                                        <div class=\"col-lg-6 col-md-12 research-item\">\r\n                        <div class=\"research-item-inner\" data-aos=\"fade-up\">\r\n                           \r\n                            <div class=\"research-image\"   style=\"background-image: url(https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/04\/marlon-maya-lUHfohBvhDQ-unsplash-1.jpg)\"  >\r\n                                                               <img decoding=\"async\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/04\/marlon-maya-lUHfohBvhDQ-unsplash-1.jpg\"\r\n                                    alt=\"\" \/>\r\n                                                            <\/div>\r\n                       \r\n                                                        <div class=\"research-name\">\r\n                                                                 <h3 class=\"h5\">Lorum Ispum<\/h3>\r\n                                                                                              <\/div>\r\n                                                <\/div>\r\n                    <\/div>\r\n                                        <div class=\"col-lg-6 col-md-12 research-item\">\r\n                        <div class=\"research-item-inner\" data-aos=\"fade-up\">\r\n                           \r\n                            <div class=\"research-image\"   style=\"background-image: url(https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/03\/36-1.jpeg)\"  >\r\n                                                               <img decoding=\"async\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/03\/36-1.jpeg\"\r\n                                    alt=\"\" \/>\r\n                                                            <\/div>\r\n                       \r\n                                                        <div class=\"research-name\">\r\n                                                                 <h3 class=\"h5\">Lorum Ispum<\/h3>\r\n                                                                                              <\/div>\r\n                                                <\/div>\r\n                    <\/div>\r\n                                        <div class=\"col-lg-6 col-md-12 research-item\">\r\n                        <div class=\"research-item-inner\" data-aos=\"fade-up\">\r\n                           \r\n                            <div class=\"research-image\"   >\r\n                                                           <\/div>\r\n                       \r\n                                                        <div class=\"research-name\">\r\n                                                                 <h3 class=\"h5\">Lorum Ispum<\/h3>\r\n                                                                                              <\/div>\r\n                                                <\/div>\r\n                    <\/div>\r\n                                    <\/div>\r\n                        <\/div>\r\n        <\/section>\r\n        \r\n<\/div><\/div><div id=\"panel-22827-0-0-6\" class=\"so-panel widget widget_featured-case-studies-widget\" data-index=\"6\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-featured-case-studies-widget so-widget-featured-case-studies-widget-default-d75171398898-22827\"\n\t\t\t\n\t\t><section class=\"case-study-widget sec-space-90 is-visible\" id=\"case-studies\">\r\n            <div class=\"container\">\r\n                              <div class=\"title-wrap\">\r\n                                      <h2 data-aos=\"fade-up\">Case Studies<\/h2>\r\n                                                        <a href=\"#\" class=\"btn-arrow-white\" data-aos=\"fade-up\">View All <\/a>\r\n                                  <\/div>\r\n                                            <div class=\"case-study-slider\"  >\r\n                    <div class=\"swiper-wrapper\">\r\n\r\n                                         <!-- single slide -->\r\n                        <div class=\"swiper-slide\">\r\n\r\n                            <div class=\"single-item\">\r\n                                                                <div class=\"item-left\">\r\n                                    <div class=\"item-wrap\">\r\n                                                                               <h3 data-swiper-parallax-y=\"-150\" data-swiper-parallax-duration=\"500\"\r\n                                            data-swiper-parallax-opacity=\"0\"> Days of Our Lives <strong><\/strong><\/h3>\r\n                                        \r\n                                                                                    <p data-swiper-parallax-y=\"-70\" data-swiper-parallax-duration=\"700\"\r\n                                            data-swiper-parallax-opacity=\"0\">At magnum periculum adiit in oculis quidem exercitus quid ex eo ortum, tam. Sed ut dolore suo sanciret militaris imperii disciplinam exercitumque.<\/p>\r\n                                                                                                                         <a href=\"#\" class=\"btn btn-arrow btn-white\" data-swiper-parallax-y=\"-200\"\r\n                                            data-swiper-parallax-duration=\"1000\" data-swiper-parallax-opacity=\"0\">Lorem Ispum<\/a>\r\n                                                                            <\/div>\r\n                                <\/div>\r\n                                                                                                                      <div class=\"item-right\">\r\n                                    <figure data-swiper-parallax-x=\"-350\" data-swiper-parallax-duration=\"500\">\r\n                                        <img loading=\"lazy\" decoding=\"async\" width=\"1721\" height=\"1430\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/06\/Fitness-First-1.png\" class=\"attachment-bigsize size-bigsize\" alt=\"\" srcset=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/06\/Fitness-First-1.png 1721w, https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/06\/Fitness-First-1-300x249.png 300w, https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/06\/Fitness-First-1-1024x851.png 1024w, https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/06\/Fitness-First-1-768x638.png 768w, https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/06\/Fitness-First-1-1536x1276.png 1536w, https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/06\/Fitness-First-1-1568x1303.png 1568w\" sizes=\"auto, (max-width: 1721px) 100vw, 1721px\" \/>                                    <\/figure>\r\n                                    <div class=\"animate-img\">\r\n                                    <svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\r\n                                            xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" width=\"180px\"\r\n                                            height=\"180px\" viewBox=\"0 0 90 90\" xml:space=\"preserve\">\r\n                                            <circle class=\"circle\" cx=\"45\" cy=\"45\" r=\"36\" fill=\"transparent\"\r\n                                                stroke=\"black\" stroke-width=\"9\"><\/circle>\r\n                                            <circle class=\"another-circle\" transform=\"rotate(-90 45 45)\" cx=\"45\" cy=\"45\"\r\n                                                r=\"36\" fill=\"transparent\" stroke=\"black\" stroke-width=\"9\"><\/circle>\r\n\r\n                                        <\/svg>\r\n                                    <\/div>\r\n                                <\/div>\r\n                                                        <\/div>\r\n                        <\/div>\r\n                        <!-- single slide -->\r\n                                                 <!-- single slide -->\r\n                        <div class=\"swiper-slide\">\r\n\r\n                            <div class=\"single-item\">\r\n                                                                <div class=\"item-left\">\r\n                                    <div class=\"item-wrap\">\r\n                                                                               <h3 data-swiper-parallax-y=\"-150\" data-swiper-parallax-duration=\"500\"\r\n                                            data-swiper-parallax-opacity=\"0\"> Days of Our Lives 2 <strong><\/strong><\/h3>\r\n                                        \r\n                                                                                    <p data-swiper-parallax-y=\"-70\" data-swiper-parallax-duration=\"700\"\r\n                                            data-swiper-parallax-opacity=\"0\">At magnum periculum adiit in oculis quidem exercitus quid ex eo ortum, tam. Sed ut dolore suo sanciret militaris imperii disciplinam exercitumque.<\/p>\r\n                                                                                                                         <a href=\"#\" class=\"btn btn-arrow btn-white\" data-swiper-parallax-y=\"-200\"\r\n                                            data-swiper-parallax-duration=\"1000\" data-swiper-parallax-opacity=\"0\">Lorem Ispum<\/a>\r\n                                                                            <\/div>\r\n                                <\/div>\r\n                                                                                                                      <div class=\"item-right\">\r\n                                    <figure data-swiper-parallax-x=\"-350\" data-swiper-parallax-duration=\"500\">\r\n                                        <img loading=\"lazy\" decoding=\"async\" width=\"1721\" height=\"1430\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/06\/Fitness-First-1.png\" class=\"attachment-bigsize size-bigsize\" alt=\"\" srcset=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/06\/Fitness-First-1.png 1721w, https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/06\/Fitness-First-1-300x249.png 300w, https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/06\/Fitness-First-1-1024x851.png 1024w, https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/06\/Fitness-First-1-768x638.png 768w, https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/06\/Fitness-First-1-1536x1276.png 1536w, https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/06\/Fitness-First-1-1568x1303.png 1568w\" sizes=\"auto, (max-width: 1721px) 100vw, 1721px\" \/>                                    <\/figure>\r\n                                    <div class=\"animate-img\">\r\n                                    <svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\r\n                                            xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" width=\"180px\"\r\n                                            height=\"180px\" viewBox=\"0 0 90 90\" xml:space=\"preserve\">\r\n                                            <circle class=\"circle\" cx=\"45\" cy=\"45\" r=\"36\" fill=\"transparent\"\r\n                                                stroke=\"black\" stroke-width=\"9\"><\/circle>\r\n                                            <circle class=\"another-circle\" transform=\"rotate(-90 45 45)\" cx=\"45\" cy=\"45\"\r\n                                                r=\"36\" fill=\"transparent\" stroke=\"black\" stroke-width=\"9\"><\/circle>\r\n\r\n                                        <\/svg>\r\n                                    <\/div>\r\n                                <\/div>\r\n                                                        <\/div>\r\n                        <\/div>\r\n                        <!-- single slide -->\r\n                         \r\n                       \r\n                        \r\n                    <\/div>\r\n\r\n                <\/div>\r\n              \r\n                <div class=\"arrow-custom\">\r\n                    <div class=\"swiper-button-prev\"><\/div>\r\n                    <div class=\"swiper-button-next\"><\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/section>\r\n  \r\n<\/div><\/div><div id=\"panel-22827-0-0-7\" class=\"so-panel widget widget_quotes-widget\" data-index=\"7\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-quotes-widget so-widget-quotes-widget-default-d75171398898-22827\"\n\t\t\t\n\t\t>\r\n<div class=\"testimonial-quote sec-space-90\" id=\"3\" data-aos=\"fade-up\">\r\n            <div class=\"container\">\r\n                <div class=\"testimonial-slider swiper\"  >\r\n                    <div class=\"swiper-wrapper\">\r\n                                                 <!-- Single item -->\r\n                        <div class=\"swiper-slide\">\r\n                            <div class=\"single-item\" >\r\n                                                                <div class=\"h4\">\r\n                                   <p>\"I wouldn't hesitate to recommend the team at Savanta. They combine professionalism and proactivity with an ongoing desire to learn about and add value to Sainsbury's via a wide range of research projects and programmes\"<\/p>\n                                <\/div>\r\n                                                                                         <div class=\"single-meta\">\r\n                                                                        <strong> Sainsburys<\/strong>\r\n                                                                                                          <em>Head of Insight<\/em>\r\n                                                                     <\/div>\r\n                                                        <\/div>\r\n                        <\/div>\r\n                                                <!-- Single item -->\r\n                        <div class=\"swiper-slide\">\r\n                            <div class=\"single-item\" >\r\n                                                                <div class=\"h4\">\r\n                                   <p>\"I wouldn't hesitate to recommend the team at Savanta. They combine professionalism and proactivity with an ongoing desire to learn about and add value to Sainsbury's via a wide range of research projects and programmes\"<\/p>\n                                <\/div>\r\n                                                                                         <div class=\"single-meta\">\r\n                                                                        <strong> Sainsburys<\/strong>\r\n                                                                                                          <em>Head of Insight<\/em>\r\n                                                                     <\/div>\r\n                                                        <\/div>\r\n                        <\/div>\r\n                                                <!-- Single item -->\r\n                        \r\n                    <\/div>\r\n                    <div class=\"testimonial-arrows\">\r\n                        <div class=\"swiper-button-prev\"><\/div>\r\n                        <div class=\"swiper-button-next\"><\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n\r\n  \r\n<\/div><\/div>           \n                  <section class=\"feature-report is-rotating\" id=\"\">\n            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 40 40\" class=\"loader-progress\">\n            <circle class=\"fill-round\"   fill=\"none\" stroke-linecap=\"round\" cx=\"20\" cy=\"20\" r=\"15.915494309\" \/>\n            <circle class=\"progress\" fill=\"none\" stroke-linecap=\"round\" cx=\"20\" cy=\"20\" r=\"15.915494309\" \/>\n            <\/svg>\n            <div class=\"subheading\" >\n                <span data-aos=\"fade-up\">Featured Report<\/span>\n            <\/div>\n            <div class=\"fr-cursor\"><\/div>\n            <div class=\"fr-cursor2\"><\/div> \n            <div class=\"swiper-container feature-report-slider\"  >\n                <div class=\"swiper-wrapper\">\n\n\n                                 <!-- Single item -->\n                    <div class=\"swiper-slide\">\n                      <figure class=\"slide-bgimg\"\n                            style=\"background-image:url()\"\n                            data-swiper-parallax-x=\"50%\">\n                                                    <\/figure>\n                                                <div class=\"content\">\n                            <div class=\"h2\" data-swiper-parallax-x=\"-80%\" data-swiper-parallax-opacity=\"0%\">AI Impact Report 2025 <\/div>\n                            <div class=\"caption\" data-swiper-parallax-x=\"-70%\" data-swiper-parallax-opacity=\"50%\">Discover the real state of AI in 2025 - who\u2019s using it, who\u2019s trusting it, and what it means for your brand.<\/div>\n                            <a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/report\/ai-impact-report-2025\/\" class=\"btn btn-white btn-arrow\" data-swiper-parallax-x=\"-280%\"\n                                data-swiper-parallax-opacity=\"20%\">Learn More<\/a>\n                        <\/div>\n                      \n                    <\/div>\n                    <!-- Single item -->\n                                 <!-- Single item -->\n                    <div class=\"swiper-slide\">\n                      <figure class=\"slide-bgimg\"\n                            style=\"background-image:url(https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/07\/BV-OVERALL-MOST-LOVED-2021-1-768x768.jpg.webp)\"\n                            data-swiper-parallax-x=\"50%\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1122\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/07\/BV-OVERALL-MOST-LOVED-2021-1-1920x1122.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" \/>                        <\/figure>\n                                                <div class=\"content\">\n                            <div class=\"h2\" data-swiper-parallax-x=\"-80%\" data-swiper-parallax-opacity=\"0%\">The UK&#8217;s Most Loved Brands 2021 <\/div>\n                            <div class=\"caption\" data-swiper-parallax-x=\"-70%\" data-swiper-parallax-opacity=\"50%\">We've canvassed more than 150,000 UK adults, asking them about more than 2,000 brands. We've used the results to bring together a list of the top 100 brands they love in 2021.\r\n<br\/> \r\n<br\/> \r\nDownload the report below.<\/div>\n                            <a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/report\/the-uks-most-loved-brands-2021\/\" class=\"btn btn-white btn-arrow\" data-swiper-parallax-x=\"-280%\"\n                                data-swiper-parallax-opacity=\"20%\">Learn More<\/a>\n                        <\/div>\n                      \n                    <\/div>\n                    <!-- Single item -->\n                                 <!-- Single item -->\n                    <div class=\"swiper-slide\">\n                      <figure class=\"slide-bgimg\"\n                            style=\"background-image:url(https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/07\/BV-OVERALL-MOST-LOVED-2021-1-768x768.jpg.webp)\"\n                            data-swiper-parallax-x=\"50%\">\n                                                    <\/figure>\n                                                <div class=\"content\">\n                            <div class=\"h2\" data-swiper-parallax-x=\"-80%\" data-swiper-parallax-opacity=\"0%\">AI Impact Report 2024: Entertainment edition <\/div>\n                            <div class=\"caption\" data-swiper-parallax-x=\"-70%\" data-swiper-parallax-opacity=\"50%\">Building on our AI Impact Report 2024 with House 337, we're excited to share our Entertainment edition, part of a series of four sector-specific reports.<\/div>\n                            <a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/report\/ai-impact-report-2024-entertainment-edition-2\/\" class=\"btn btn-white btn-arrow\" data-swiper-parallax-x=\"-280%\"\n                                data-swiper-parallax-opacity=\"20%\">Learn More<\/a>\n                        <\/div>\n                      \n                    <\/div>\n                    <!-- Single item -->\n                                 <!-- Single item -->\n                    <div class=\"swiper-slide\">\n                      <figure class=\"slide-bgimg\"\n                            style=\"background-image:url(https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/08\/Brand-Dev-and-Strategy-768x768.jpg.webp)\"\n                            data-swiper-parallax-x=\"50%\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"1422\" height=\"800\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/08\/Brand-Dev-and-Strategy.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" srcset=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/08\/Brand-Dev-and-Strategy.jpg 1422w, https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/08\/Brand-Dev-and-Strategy-300x169.jpg 300w, https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/08\/Brand-Dev-and-Strategy-1024x576.jpg 1024w, https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/08\/Brand-Dev-and-Strategy-768x432.jpg 768w\" sizes=\"auto, (max-width: 1422px) 100vw, 1422px\" \/>                        <\/figure>\n                                                <div class=\"content\">\n                            <div class=\"h2\" data-swiper-parallax-x=\"-80%\" data-swiper-parallax-opacity=\"0%\">Brands in the metaverse: how big is the opportunity? <\/div>\n                            <div class=\"caption\" data-swiper-parallax-x=\"-70%\" data-swiper-parallax-opacity=\"50%\">Savanta's latest report is based on the findings from 2,000 UK consumers, revealing the world of opportunities brands have to get involved in the metaverse\r\n<br\/> \r\n<br\/> \r\nDownload the report below.<\/div>\n                            <a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/report\/brands-in-the-metaverse-how-big-is-the-opportunity\/\" class=\"btn btn-white btn-arrow\" data-swiper-parallax-x=\"-280%\"\n                                data-swiper-parallax-opacity=\"20%\">Learn More<\/a>\n                        <\/div>\n                      \n                    <\/div>\n                    <!-- Single item -->\n                                 <!-- Single item -->\n                    <div class=\"swiper-slide\">\n                      <figure class=\"slide-bgimg\"\n                            style=\"background-image:url(https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/06\/Screenshot-2022-07-04-at-14.11.07.png.webp)\"\n                            data-swiper-parallax-x=\"50%\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"310\" height=\"134\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/06\/Screenshot-2022-07-04-at-14.11.07.png\" class=\"attachment-bigsize size-bigsize\" alt=\"\" srcset=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/06\/Screenshot-2022-07-04-at-14.11.07.png 310w, https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/06\/Screenshot-2022-07-04-at-14.11.07-300x130.png 300w\" sizes=\"auto, (max-width: 310px) 100vw, 310px\" \/>                        <\/figure>\n                                                <div class=\"content\">\n                            <div class=\"h2\" data-swiper-parallax-x=\"-80%\" data-swiper-parallax-opacity=\"0%\">Grocery Eye &#8211; the end of the road for the plant-based category? We don\u2019t think so. <\/div>\n                            <div class=\"caption\" data-swiper-parallax-x=\"-70%\" data-swiper-parallax-opacity=\"50%\">As headlines focus on the demise of various plant-based brands, our latest Grocery Eye report explores the role of plant-based in today\u2019s UK diets, with one question in mind: after such a rapid initial growth, is it already the end of the road for the plant-based category?<\/div>\n                            <a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/report\/grocery-eye-the-end-of-the-road-for-the-plant-based-category-we-dont-think-so\/\" class=\"btn btn-white btn-arrow\" data-swiper-parallax-x=\"-280%\"\n                                data-swiper-parallax-opacity=\"20%\">Learn More<\/a>\n                        <\/div>\n                      \n                    <\/div>\n                    <!-- Single item -->\n                                 <!-- Single item -->\n                    <div class=\"swiper-slide\">\n                      <figure class=\"slide-bgimg\"\n                            style=\"background-image:url(https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/01\/Eurogroup-for-Animals-Cultivated-Meat-Research-February-2020_Italy-1-pdf-1-768x768.jpg.webp)\"\n                            data-swiper-parallax-x=\"50%\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"1497\" height=\"1058\" src=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/01\/Eurogroup-for-Animals-Cultivated-Meat-Research-February-2020_Italy-1-pdf-1.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" srcset=\"https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/01\/Eurogroup-for-Animals-Cultivated-Meat-Research-February-2020_Italy-1-pdf-1.jpg 1497w, https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/01\/Eurogroup-for-Animals-Cultivated-Meat-Research-February-2020_Italy-1-pdf-1-300x212.jpg 300w, https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/01\/Eurogroup-for-Animals-Cultivated-Meat-Research-February-2020_Italy-1-pdf-1-1024x724.jpg 1024w, https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/01\/Eurogroup-for-Animals-Cultivated-Meat-Research-February-2020_Italy-1-pdf-1-768x543.jpg 768w\" sizes=\"auto, (max-width: 1497px) 100vw, 1497px\" \/>                        <\/figure>\n                                                <div class=\"content\">\n                            <div class=\"h2\" data-swiper-parallax-x=\"-80%\" data-swiper-parallax-opacity=\"0%\">Research with vulnerable audiences <\/div>\n                            <div class=\"caption\" data-swiper-parallax-x=\"-70%\" data-swiper-parallax-opacity=\"50%\">Download our vulnerability proposition and discover our best practice advice on how to conduct research with this audience. <\/div>\n                            <a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/report\/research-with-vulnerable-audiences\/\" class=\"btn btn-white btn-arrow\" data-swiper-parallax-x=\"-280%\"\n                                data-swiper-parallax-opacity=\"20%\">Learn More<\/a>\n                        <\/div>\n                      \n                    <\/div>\n                    <!-- Single item -->\n                                 <!-- Single item -->\n                    <div class=\"swiper-slide\">\n                      <figure class=\"slide-bgimg\"\n                            style=\"background-image:url(https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/01\/Eurogroup-for-Animals-Cultivated-Meat-Research-February-2020_Italy-1-pdf-1-768x768.jpg.webp)\"\n                            data-swiper-parallax-x=\"50%\">\n                                                    <\/figure>\n                                                <div class=\"content\">\n                            <div class=\"h2\" data-swiper-parallax-x=\"-80%\" data-swiper-parallax-opacity=\"0%\">Global Beauty Path to Purchase 2025 <\/div>\n                            <div class=\"caption\" data-swiper-parallax-x=\"-70%\" data-swiper-parallax-opacity=\"50%\">In our latest report we navigate the beauty path-to-purchase from a generational and global perspective drawing insights from adults across four core markets; Canada, Netherlands, UK, and USA.<\/div>\n                            <a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/report\/global-beauty-path-to-purchase\/\" class=\"btn btn-white btn-arrow\" data-swiper-parallax-x=\"-280%\"\n                                data-swiper-parallax-opacity=\"20%\">Learn More<\/a>\n                        <\/div>\n                      \n                    <\/div>\n                    <!-- Single item -->\n                                 <!-- Single item -->\n                    <div class=\"swiper-slide\">\n                      <figure class=\"slide-bgimg\"\n                            style=\"background-image:url(https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/01\/Eurogroup-for-Animals-Cultivated-Meat-Research-February-2020_Italy-1-pdf-1-768x768.jpg.webp)\"\n                            data-swiper-parallax-x=\"50%\">\n                                                    <\/figure>\n                                                <div class=\"content\">\n                            <div class=\"h2\" data-swiper-parallax-x=\"-80%\" data-swiper-parallax-opacity=\"0%\">AI Impact Report: Financial Services edition <\/div>\n                            <div class=\"caption\" data-swiper-parallax-x=\"-70%\" data-swiper-parallax-opacity=\"50%\">Building on our AI Impact Report with House 337, we're excited to share our Financial Services edition, part of a series of four sector-specific reports.<\/div>\n                            <a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/report\/ai-impact-report-financial-services-edition\/\" class=\"btn btn-white btn-arrow\" data-swiper-parallax-x=\"-280%\"\n                                data-swiper-parallax-opacity=\"20%\">Learn More<\/a>\n                        <\/div>\n                      \n                    <\/div>\n                    <!-- Single item -->\n                                 <!-- Single item -->\n                    <div class=\"swiper-slide\">\n                      <figure class=\"slide-bgimg\"\n                            style=\"background-image:url(https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/01\/Eurogroup-for-Animals-Cultivated-Meat-Research-February-2020_Italy-1-pdf-1-768x768.jpg.webp)\"\n                            data-swiper-parallax-x=\"50%\">\n                                                    <\/figure>\n                                                <div class=\"content\">\n                            <div class=\"h2\" data-swiper-parallax-x=\"-80%\" data-swiper-parallax-opacity=\"0%\">AI Impact Report: Retail edition <\/div>\n                            <div class=\"caption\" data-swiper-parallax-x=\"-70%\" data-swiper-parallax-opacity=\"50%\">Building on our AI Impact Report with House 337, we're excited to share our Retail edition, part of a series of four sector-specific reports.<\/div>\n                            <a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/report\/ai-impact-report-retail-edition\/\" class=\"btn btn-white btn-arrow\" data-swiper-parallax-x=\"-280%\"\n                                data-swiper-parallax-opacity=\"20%\">Learn More<\/a>\n                        <\/div>\n                      \n                    <\/div>\n                    <!-- Single item -->\n                                 <!-- Single item -->\n                    <div class=\"swiper-slide\">\n                      <figure class=\"slide-bgimg\"\n                            style=\"background-image:url(https:\/\/savanta.com\/us\/wp-content\/uploads\/sites\/2\/2022\/01\/Eurogroup-for-Animals-Cultivated-Meat-Research-February-2020_Italy-1-pdf-1-768x768.jpg.webp)\"\n                            data-swiper-parallax-x=\"50%\">\n                                                    <\/figure>\n                                                <div class=\"content\">\n                            <div class=\"h2\" data-swiper-parallax-x=\"-80%\" data-swiper-parallax-opacity=\"0%\">AI Impact Report: CPG edition <\/div>\n                            <div class=\"caption\" data-swiper-parallax-x=\"-70%\" data-swiper-parallax-opacity=\"50%\">Building on our AI Impact Report with House 337, we're excited to share our CPG edition, part of a series of four sector-specific reports.<\/div>\n                            <a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/report\/ai-impact-report-cpg-edition\/\" class=\"btn btn-white btn-arrow\" data-swiper-parallax-x=\"-280%\"\n                                data-swiper-parallax-opacity=\"20%\">Learn More<\/a>\n                        <\/div>\n                      \n                    <\/div>\n                    <!-- Single item -->\n                   \n                <\/div>\n                                <!-- If we need navigation buttons -->\n                <div class=\"swiper-button-prev  \"><\/div>\n                <div class=\"swiper-button-next  \"><\/div>\n            <\/div>\n        <\/section>\n   \n              \n    \n    <section class=\"knowledge-centre sec-space-90\" id=\"\">\n      <div class=\"container\">\n                  <div class=\"title-wrap\">\n            <h2 data-aos=\"fade-up\">Latest Knowledge Centre latest<\/h2>\n                      <\/div>\n        \n        <div class=\"knowledge-centre-inner\">\n          <div class=\"left-col\">\n            <div class=\"kc-cursor\">\n              Explore\n            <\/div>\n                   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href=\"https:\/\/savanta.com\/us\/author\/nick-baker\">Dr Nick Baker<\/a>                     <\/div>\n                  <\/div>\n                <\/article>\n                <!-- Single item -->\n                      <\/div>\n          <div class=\"right-col\">\n            <div class=\"right-row\">\n              \n                      <!-- Single item -->\n              <article class=\"single-card\">\n                \n                                    <figure class=\"bg-cover\">\n                    <div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(.webp);\">\n                                          <\/div>\n                    <div class=\"bg-ani\"><\/div>\n                  <\/figure>\n                                <div class=\"card-body\">\n                                      <span class=\"small\"><em class='pink-ln'> |<\/em> <\/span>\n\n                  \n                  <h3 class=\"h5\"><a 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<\/span>\n\n                  \n                  <h3 class=\"h5\"><a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/view\/4-shifts-shaping-research-and-marketing-in-2026\/\">The 4 shifts shaping research and marketing in 2026<\/a>\n                  <\/h3>\n                  <div class=\"meta\">\n                                        <em> 11\/11\/2025 <\/em>  - by <a href=\"https:\/\/savanta.com\/us\/author\/caroline-hawkings\">Caroline Hawkings<\/a>                   <\/div>\n                <\/div>\n              <\/article>\n                      <!-- Single item -->\n              <article class=\"single-card\">\n                \n                                    <figure class=\"bg-cover\">\n                    <div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(.webp);\">\n                                          <\/div>\n                    <div class=\"bg-ani\"><\/div>\n                  <\/figure>\n                                <div class=\"card-body\">\n                                      <span class=\"small\"><em class='pink-ln'> |<\/em> <\/span>\n\n                  \n                  <h3 class=\"h5\"><a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/view\/4-quick-turn-research-ideas-to-spend-leftover-budget\/\">4 quick-turn research ideas to spend your leftover budget wisely<\/a>\n                  <\/h3>\n                  <div class=\"meta\">\n                                        <em> 11\/04\/2025 <\/em>  - by <a href=\"https:\/\/savanta.com\/us\/author\/caroline-hawkings\">Caroline Hawkings<\/a>                   <\/div>\n                <\/div>\n              <\/article>\n                      <!-- Single item -->\n              <article class=\"single-card\">\n                \n                                    <figure class=\"bg-cover\">\n                    <div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(.webp);\">\n                                          <\/div>\n                    <div class=\"bg-ani\"><\/div>\n                  <\/figure>\n                                <div class=\"card-body\">\n                                      <span class=\"small\"><em class='pink-ln'> |<\/em> <\/span>\n\n                  \n                  <h3 class=\"h5\"><a href=\"https:\/\/savanta.com\/us\/knowledge-centre\/view\/remaining-budget-2025\/\">Get set for 2026: make your remaining budget work harder<\/a>\n                  <\/h3>\n                  <div class=\"meta\">\n                                        <em> 10\/24\/2025 <\/em>  - by <a href=\"https:\/\/savanta.com\/us\/author\/caroline-hawkings\">Caroline Hawkings<\/a>                   <\/div>\n                <\/div>\n              <\/article>\n        \n            <\/div>\n          <\/div>\n        <\/div>\n\n              <\/div>\n    <\/section>\n\n\n  <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Scroll Our Approach Benefits Research Methods Case Studies Insights Our Approach The battle is on to deliver content that keeps viewers coming back for more. Whilst linear TV may be on the decline, broadcasters and streaming networks are going head-to-head to give consumers access to the content they want, whenever and wherever they like. With an ever-increasing number of streaming platforms, getting content out there and recognised as the next must watch blockbuster is a real challenge. Our research helps drive the launch of new TV channels across the world. Content measurement is no longer simply about \u2018did they watch\u2019. We capture viewer engagement by understanding the emotional connection of channel content; providing broadcasters and content producers with the insight to refine content mix and best engage audiences. Research Benefits Our approach enables us to isolate the individual impact of different content to: Understand programme value Determine the value of specific programmes to aid in carriage negotiations, sponsorship, and ad sale opportunities. Drive brand value Identify content that both enhances a channel brand, but also ensures that the channel fulfils the audience need states and connects with viewers. Maximising audience interest and reach Ensure that content delivers the optimal mix of talkability, channel affinity and stand out and is distributed across the right platforms to drive unique reach and engagement. How it works We know that measuring content value is important to drive continued viewer engagement. The greater the engagement, the more viewers will continue to come back to the channel for more. That\u2019s why we\u2019ve worked with broadcasters to develop a framework for capturing content value which includes: 01 Establishing context Explore viewing behaviour, need states and reach 02 Channel\/platform: Measure satisfaction, advocacy and key brand metrics of overall channel or platform 03 Content touch points identify which content audiences have viewed to isolate unique reach 04 Content diagnostics gage what audiences thought of the content Get in touch At magnum periculum adiit in oculis quidem exercitus quid. Contact Us Research Methods Lorum Ispum Lorum Ispum Lorum Ispum Lorum Ispum Case Studies View All Days of Our Lives At magnum periculum adiit in oculis quidem exercitus quid ex eo ortum, tam. Sed ut dolore suo sanciret militaris imperii disciplinam exercitumque. Lorem Ispum Days of Our Lives 2 At magnum periculum adiit in oculis quidem exercitus quid ex eo ortum, tam. Sed ut dolore suo sanciret militaris imperii disciplinam exercitumque. Lorem Ispum &#8220;I wouldn&#8217;t hesitate to recommend the team at Savanta. They combine professionalism and proactivity with an ongoing desire to learn about and add value to Sainsbury&#8217;s via a wide range of research projects and programmes&#8221; Sainsburys Head of Insight &#8220;I wouldn&#8217;t hesitate to recommend the team at Savanta. They combine professionalism and proactivity with an ongoing desire to learn about and add value to Sainsbury&#8217;s via a wide range of research projects and programmes&#8221; Sainsburys Head of Insight Featured Report AI Impact Report 2025 Discover the real state of AI in 2025 &#8211; who\u2019s using it, who\u2019s trusting it, and what it means for your brand. Learn More The UK&#8217;s Most Loved Brands 2021 We&#8217;ve canvassed more than 150,000 UK adults, asking them about more than 2,000 brands. We&#8217;ve used the results to bring together a list of the top 100 brands they love in 2021. Download the report below. Learn More AI Impact Report 2024: Entertainment edition Building on our AI Impact Report 2024 with House 337, we&#8217;re excited to share our Entertainment edition, part of a series of four sector-specific reports. Learn More Brands in the metaverse: how big is the opportunity? Savanta&#8217;s latest report is based on the findings from 2,000 UK consumers, revealing the world of opportunities brands have to get involved in the metaverse Download the report below. Learn More Grocery Eye &#8211; the end of the road for the plant-based category? We don\u2019t think so. As headlines focus on the demise of various plant-based brands, our latest Grocery Eye report explores the role of plant-based in today\u2019s UK diets, with one question in mind: after such a rapid initial growth, is it already the end of the road for the plant-based category? Learn More Research with vulnerable audiences Download our vulnerability proposition and discover our best practice advice on how to conduct research with this audience. Learn More Global Beauty Path to Purchase 2025 In our latest report we navigate the beauty path-to-purchase from a generational and global perspective drawing insights from adults across four core markets; Canada, Netherlands, UK, and USA. Learn More AI Impact Report: Financial Services edition Building on our AI Impact Report with House 337, we&#8217;re excited to share our Financial Services edition, part of a series of four sector-specific reports. Learn More AI Impact Report: Retail edition Building on our AI Impact Report with House 337, we&#8217;re excited to share our Retail edition, part of a series of four sector-specific reports. Learn More AI Impact Report: CPG edition Building on our AI Impact Report with House 337, we&#8217;re excited to share our CPG edition, part of a series of four sector-specific reports. Learn More Latest Knowledge Centre latest Explore | AI Investment in 2026: From change to opportunity 04\/24\/2026 &#8211; by Dr Nick Baker | Virtual Personas by Savanta 03\/26\/2026 &#8211; by Dr Nick Baker | The 4 shifts shaping research and marketing in 2026 11\/11\/2025 &#8211; by Caroline Hawkings | 4 quick-turn research ideas to spend your leftover budget wisely 11\/04\/2025 &#8211; by Caroline Hawkings | Get set for 2026: make your remaining budget work harder 10\/24\/2025 &#8211; by Caroline Hawkings<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":22805,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-22827","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/pages\/22827","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/comments?post=22827"}],"version-history":[{"count":0,"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/pages\/22827\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/pages\/22805"}],"wp:attachment":[{"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/media?parent=22827"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}