{"id":22805,"date":"2022-06-08T11:47:43","date_gmt":"2022-06-08T11:47:43","guid":{"rendered":"https:\/\/savanta.com\/?page_id=22805"},"modified":"2023-12-21T16:24:43","modified_gmt":"2023-12-21T16:24:43","slug":"research-consulting","status":"publish","type":"page","link":"https:\/\/savanta.com\/us\/research-consulting\/","title":{"rendered":"Research and Consulting"},"content":{"rendered":"<div id=\"pl-22805\"  class=\"panel-layout\" ><div id=\"pg-22805-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-22805-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-22805-0-0-0\" class=\"so-panel widget widget_services-widget panel-first-child panel-last-child\" data-index=\"0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-services-widget so-widget-services-widget-default-d75171398898-22805\"\n\t\t\t\n\t\t><section class=\"services sec-space-90\">\r\n            <div class=\"container\">\r\n                                 <div class=\"row heading-row\">\r\n                    <div class=\"col-lg-6 col-md-9 col-sm-9\">\r\n                        <h2 data-aos=\"fade-up\">Services<\/h2>\r\n                    <\/div>\r\n                <\/div>\r\n                            <div class=\"row services-list\">\r\n                                                       <div class=\"col-lg-4 col-md-6 service-item\">\r\n                        <div class=\"service-inner\"  data-aos=\"fade-up\">\r\n                                                                                          <h3 class=\"h5\">Brand performance<\/h3>\r\n                                                           \r\n                                                                            <div class=\"content-box\">\r\n                                                                 <p>We don\u2019t just track brands \u2013 we help build brands. Understand and optimize your brand performance and reputation in an ever-changing world.<\/p>\r\n                                                                                            <\/div>\r\n                                                         \t\t\t\t\t\t\t<div class=\"hover-box\">\r\n                                <ul>\n<li><a href=\"\/us\/research-consulting\/brand-performance\/brand-health\">Brand health &amp; tracking<\/a><\/li>\n<li><a href=\"\/us\/research-consulting\/brand-performance\/corporate-reputation\">Corporate reputation<\/a><\/li>\n<\/ul>\n                            <\/div>\r\n                                                <\/div>\r\n                    <\/div>\r\n\t\t\t\t                    <div class=\"col-lg-4 col-md-6 service-item\">\r\n                        <div class=\"service-inner\"  data-aos=\"fade-up\">\r\n                                                                                          <h3 class=\"h5\">Brand development &amp; strategy<\/h3>\r\n                                                           \r\n                                                                            <div class=\"content-box\">\r\n                                                                 <p>Ensure your brand adapts, grows, and connects more meaningfully with customers, through the creation of an insight-led strategy.<\/p>\r\n                                                                                            <\/div>\r\n                                                         \t\t\t\t\t\t\t<div class=\"hover-box\">\r\n                                <p><a href=\"\/us\/research-consulting\/brand-development\">Brand development &amp; tracking<\/a><\/p>\n                            <\/div>\r\n                                                <\/div>\r\n                    <\/div>\r\n\t\t\t\t                    <div class=\"col-lg-4 col-md-6 service-item\">\r\n                        <div class=\"service-inner\"  data-aos=\"fade-up\">\r\n                                                                                          <h3 class=\"h5\">Communication effectiveness &amp; optimization<\/h3>\r\n                                                           \r\n                                                                            <div class=\"content-box\">\r\n                                                                 <p>Reach the right audience at the right time. Cut through the noise. Maximize impact. Communication effectiveness and optimization research helps you deliver the best return on investment.<\/p>\r\n                                                                                            <\/div>\r\n                                                         \t\t\t\t\t\t\t<div class=\"hover-box\">\r\n                                <ul>\n<li><a href=\"\/us\/research-consulting\/communication-effectiveness\">Communication effectiveness &amp; optimization<\/a><\/li>\n<li><a href=\"\/us\/research-consulting\/communication-effectiveness\/campaign-evaluation\/\">Campaign evaluation<\/a><\/li>\n<li><a href=\"\/research-consulting\/communication-effectiveness\/communications-testing\/\">Communications testing<\/a><\/li>\n<li><a href=\"\/us\/research-consulting\/communication-effectiveness\/content-testing\">Content testing<\/a><\/li>\n<li><a href=\"\/us\/research-consulting\/communication-effectiveness\/creative-development\">Creative development &amp; testing<\/a><\/li>\n<li><a href=\"\/us\/research-consulting\/communication-effectiveness\/digital-ad-performance\">Digital Ad Performance (DAP)<\/a><\/li>\n<li><a href=\"\/us\/research-consulting\/communication-effectiveness\/media-strategy-research\">Media strategy<\/a><\/li>\n<li><a href=\"\/us\/research-consulting\/communication-effectiveness\/sponsorship-evaluation\">Sponsorship evaluation<\/a><\/li>\n<\/ul>\n                            <\/div>\r\n                                                <\/div>\r\n                    <\/div>\r\n\t\t\t\t                    <div class=\"col-lg-4 col-md-6 service-item\">\r\n                        <div class=\"service-inner\"  data-aos=\"fade-up\">\r\n                                                                                          <h3 class=\"h5\">Customer experience<\/h3>\r\n                                                           \r\n                                                                            <div class=\"content-box\">\r\n                                                                 <p>Measuring customer experience (CX) helps you to remove pain points, optimize the relationship, and ultimately maximize revenue.<\/p>\r\n                                                                                            <\/div>\r\n                                                         \t\t\t\t\t\t\t<div class=\"hover-box\">\r\n                                <ul>\n<li><a href=\"\/us\/research-consulting\/customer-experience\">Customer experience<\/a><\/li>\n<li><a href=\"\/us\/research-consulting\/customer-experience\/loyalty-retention\">Customer journey mapping<\/a><\/li>\n<li><a href=\"\/us\/research-consulting\/customer-experience\/customer-relationships\">Customer relationships<\/a><\/li>\n<li><a href=\"\/us\/research-consulting\/customer-experience\/loyalty-development\/\">Loyalty &amp; development<\/a><\/li>\n<li><a href=\"\/research-consulting\/customer-experience\/touchpoint-tracking\">Touchpoint tracking<\/a><\/li>\n<\/ul>\n                            <\/div>\r\n                                                <\/div>\r\n                    <\/div>\r\n\t\t\t\t                    <div class=\"col-lg-4 col-md-6 service-item\">\r\n                        <div class=\"service-inner\"  data-aos=\"fade-up\">\r\n                                                                                          <h3 class=\"h5\">Market understanding &amp; opportunity<\/h3>\r\n                                                           \r\n                                                                            <div class=\"content-box\">\r\n                                                                 <p>Reach more customers and grow your market share. Learn more about your target audience and competitors, with market opportunity research.<\/p>\r\n                                                                                            <\/div>\r\n                                                         \t\t\t\t\t\t\t<div class=\"hover-box\">\r\n                                <ul>\n<li><a href=\"\/us\/research-consulting\/market-understanding\/segmentation\">Audience\/market segmentation<\/a><\/li>\n<li><a href=\"\/us\/research-consulting\/market-understanding\/attitudes-usage-studies\/\">Attitudes &amp; usage<\/a><\/li>\n<li><a href=\"\/us\/research-consulting\/market-understanding\/market-sizing\">Market sizing &amp; trends<\/a><\/li>\n<\/ul>\n                            <\/div>\r\n                                                <\/div>\r\n                    <\/div>\r\n\t\t\t\t                    <div class=\"col-lg-4 col-md-6 service-item\">\r\n                        <div class=\"service-inner\"  data-aos=\"fade-up\">\r\n                                                                                          <h3 class=\"h5\">Polling &amp; fast surveys<\/h3>\r\n                                                           \r\n                                                                            <div class=\"content-box\">\r\n                                                                 <p>Want a snapshot of public opinion at any time, fast? Run polls with the pros - explore public sentiment and the implications.<\/p>\r\n                                                                                            <\/div>\r\n                                                         \t\t\t\t\t\t\t<div class=\"hover-box\">\r\n                                <ul>\n<li><a href=\"\/us\/research-consulting\/polling-fast-surveys\/fast-surveys\/\" target=\"_blank\" rel=\"noopener\">Fast surveys<\/a><\/li>\n<li><a href=\"\/us\/research-consulting\/polling-fast-surveys\/opinion-polling\">Opinion polling<\/a><\/li>\n<\/ul>\n                            <\/div>\r\n                                                <\/div>\r\n                    <\/div>\r\n\t\t\t\t                    <div class=\"col-lg-4 col-md-6 service-item\">\r\n                        <div class=\"service-inner\"  data-aos=\"fade-up\">\r\n                                                                                          <h3 class=\"h5\">Product &amp; service development <\/h3>\r\n                                                           \r\n                                                                            <div class=\"content-box\">\r\n                                                                 <p>Inspiring innovation that lasts. Build, test, refine, and measure new launches with confidence, using our product development research and innovation consulting.<\/p>\r\n                                                                                            <\/div>\r\n                                                         \t\t\t\t\t\t\t<div class=\"hover-box\">\r\n                                <ul>\n<li><a href=\"\/us\/research-consulting\/product-development\/ideation\">Ideation &amp; concept development<\/a><\/li>\n<li><a href=\"\/us\/research-consulting\/product-development\/concept-testing\">Concept testing<\/a><\/li>\n<li><a href=\"\/us\/research-consulting\/product-development\/pricing-strategy\">Pricing strategy<\/a><\/li>\n<li><a href=\"\/us\/research-consulting\/product-development\/\">Product &amp; service development\u00a0<\/a><\/li>\n<li><a href=\"\/us\/research-consulting\/product-development\/product-testing\">Product testing<\/a><\/li>\n<li><a href=\"\/us\/research-consulting\/product-development\/range-optimization\">Range optimization<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n                            <\/div>\r\n                                                <\/div>\r\n                    <\/div>\r\n\t\t\t\t                    <div class=\"col-lg-4 col-md-6 service-item\">\r\n                        <div class=\"service-inner\"  data-aos=\"fade-up\">\r\n                                                                                          <h3 class=\"h5\">Public policy <\/h3>\r\n                                                           \r\n                                                                            <div class=\"content-box\">\r\n                                                                 <p>Develop ground-breaking policies and set a future-proof public affairs strategy. Our public policy research provides the insights and recommendations you need to succeed.<\/p>\r\n                                                                                            <\/div>\r\n                                                         \t\t\t\t\t\t\t<div class=\"hover-box\">\r\n                                <ul>\n<li><a href=\"\/us\/research-consulting\/public-policy\/\">Public policy<\/a><\/li>\n<li><a href=\"\/us\/research-consulting\/public-policy\/policy-development\">Policy development &amp; evaluation<\/a><\/li>\n<li><a href=\"\/us\/research-consulting\/public-policy\/public-affairs\">Public affairs strategy<\/a><\/li>\n<li><a href=\"\/us\/research-consulting\/public-policy\/localized-research\/\">Localized Research<\/a><\/li>\n<\/ul>\n                            <\/div>\r\n                                                <\/div>\r\n                    <\/div>\r\n\t\t\t\t                    <div class=\"col-lg-4 col-md-6 service-item\">\r\n                        <div class=\"service-inner\"  data-aos=\"fade-up\">\r\n                                                                                          <h3 class=\"h5\">Research methods <\/h3>\r\n                                                           \r\n                                                                            <div class=\"content-box\">\r\n                                                                 <p>From the traditional to the cutting-edge, our market research methods offer everything you need to achieve your aims. With the perfect combination of solid data, sector expertise and smart technology, we give you the insights you need for swift, accurate decision making.<\/p>\r\n                                                                                            <\/div>\r\n                                                         \t\t\t\t\t\t\t<div class=\"hover-box\">\r\n                                <ul>\n<li><a href=\"\/us\/research-methods\/\">Research methods<\/a><\/li>\n<li><a href=\"\/us\/research-methods\/qualitative\">Qualitative<\/a><\/li>\n<li><a href=\"\/us\/research-methods\/quantitative\">Quantitative<\/a><\/li>\n<li><a href=\"\/us\/research-methods\/analytics\">Analytics<\/a><\/li>\n<li><a href=\"\/us\/research-methods\/behavioral\">Behavioral<\/a><\/li>\n<\/ul>\n                            <\/div>\r\n                                                <\/div>\r\n                    <\/div>\r\n\t\t\t\t                    <div class=\"col-lg-4 col-md-6 service-item\">\r\n                        <div class=\"service-inner\"  data-aos=\"fade-up\">\r\n                                                                                          <h3 class=\"h5\">Retail strategy <\/h3>\r\n                                                           \r\n                                                                            <div class=\"content-box\">\r\n                                                                 <p>Increasing brand consideration. That\u2019s one thing. But increasing sales is something else! There\u2019s a clear starting point though \u2013 understanding shopping behaviors in context. That\u2019s where we come in.<\/p>\r\n                                                                                            <\/div>\r\n                                                         \t\t\t\t\t\t\t<div class=\"hover-box\">\r\n                                <ul>\n<li><a href=\"\/us\/research-consulting\/retail-strategy\/\">Retail strategy<\/a><\/li>\n<li><a href=\"\/us\/research-consulting\/retail-strategy\/shopper-behavior\">Shopper behavior<\/a><\/li>\n<li><a href=\"\/us\/research-consulting\/retail-strategy\/retail-environmental-design\">Retail environmental design<\/a><\/li>\n<\/ul>\n                            <\/div>\r\n                                                <\/div>\r\n                    <\/div>\r\n\t\t\t\t                    <div class=\"col-lg-4 col-md-6 service-item\">\r\n                        <div class=\"service-inner\"  data-aos=\"fade-up\">\r\n                                                                                          <h3 class=\"h5\">Thought leadership<\/h3>\r\n                                                           \r\n                                                                            <div class=\"content-box\">\r\n                                                                 <p>Our thought leadership is designed with your outcomes in mind, focusing on your strategic narrative. We\u2019ll ensure the outcomes drive engagement across all your thought leadership marketing channels.<\/p>\r\n                                                                                            <\/div>\r\n                                                         \t\t\t\t\t\t\t<div class=\"hover-box\">\r\n                                <ul>\n<li><a href=\"\/us\/research-consulting\/thought-leadership\">Thought leadership<\/a><\/li>\n<\/ul>\n                            <\/div>\r\n                                                <\/div>\r\n                    <\/div>\r\n\t\t\t\t                    <div class=\"col-lg-4 col-md-6 service-item\">\r\n                        <div class=\"service-inner\"  data-aos=\"fade-up\">\r\n                                                                                          <h3 class=\"h5\">Understanding stakeholders &amp; employees<\/h3>\r\n                                                           \r\n                                                                            <div class=\"content-box\">\r\n                                                                 <p>Understanding what your employees think and what key stakeholders expect from you is key to ensuring engagement and strategic alignment. Future-proof your business with stakeholder engagement research and find out how to respond.<\/p>\r\n                                                                                            <\/div>\r\n                                                         \t\t\t\t\t\t\t<div class=\"hover-box\">\r\n                                <ul>\n<li><a href=\"\/us\/research-consulting\/stakeholders\/\">Understanding stakeholders &amp; employees<\/a><\/li>\n<li><a href=\"\/us\/research-consulting\/stakeholders\/employee\">Employee research<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n                            <\/div>\r\n                                                <\/div>\r\n                    <\/div>\r\n\t\t\t\t                <\/div>\r\n            <\/div>\r\n        <\/section>\r\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Services Brand performance We don\u2019t just track brands \u2013 we help build brands. Understand and optimize your brand performance and reputation in an ever-changing world. Brand health &amp; tracking Corporate reputation Brand development &amp; strategy Ensure your brand adapts, grows, and connects more meaningfully with customers, through the creation of an insight-led strategy. Brand development &amp; tracking Communication effectiveness &amp; optimization Reach the right audience at the right time. Cut through the noise. Maximize impact. Communication effectiveness and optimization research helps you deliver the best return on investment. Communication effectiveness &amp; optimization Campaign evaluation Communications testing Content testing Creative development &amp; testing Digital Ad Performance (DAP) Media strategy Sponsorship evaluation Customer experience Measuring customer experience (CX) helps you to remove pain points, optimize the relationship, and ultimately maximize revenue. Customer experience Customer journey mapping Customer relationships Loyalty &amp; development Touchpoint tracking Market understanding &amp; opportunity Reach more customers and grow your market share. Learn more about your target audience and competitors, with market opportunity research. Audience\/market segmentation Attitudes &amp; usage Market sizing &amp; trends Polling &amp; fast surveys Want a snapshot of public opinion at any time, fast? Run polls with the pros &#8211; explore public sentiment and the implications. Fast surveys Opinion polling Product &amp; service development Inspiring innovation that lasts. Build, test, refine, and measure new launches with confidence, using our product development research and innovation consulting. Ideation &amp; concept development Concept testing Pricing strategy Product &amp; service development\u00a0 Product testing Range optimization &nbsp; Public policy Develop ground-breaking policies and set a future-proof public affairs strategy. Our public policy research provides the insights and recommendations you need to succeed. Public policy Policy development &amp; evaluation Public affairs strategy Localized Research Research methods From the traditional to the cutting-edge, our market research methods offer everything you need to achieve your aims. With the perfect combination of solid data, sector expertise and smart technology, we give you the insights you need for swift, accurate decision making. Research methods Qualitative Quantitative Analytics Behavioral Retail strategy Increasing brand consideration. That\u2019s one thing. But increasing sales is something else! There\u2019s a clear starting point though \u2013 understanding shopping behaviors in context. That\u2019s where we come in. Retail strategy Shopper behavior Retail environmental design Thought leadership Our thought leadership is designed with your outcomes in mind, focusing on your strategic narrative. We\u2019ll ensure the outcomes drive engagement across all your thought leadership marketing channels. Thought leadership Understanding stakeholders &amp; employees Understanding what your employees think and what key stakeholders expect from you is key to ensuring engagement and strategic alignment. Future-proof your business with stakeholder engagement research and find out how to respond. Understanding stakeholders &amp; employees Employee research &nbsp;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-22805","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/pages\/22805","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/comments?post=22805"}],"version-history":[{"count":0,"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/pages\/22805\/revisions"}],"wp:attachment":[{"href":"https:\/\/savanta.com\/us\/wp-json\/wp\/v2\/media?parent=22805"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}