Measuring Marketing Campaign Effectiveness
We all know how crowded and noisy the world of advertising and communications is, with brands using a myriad of ways to engage audiences in order to form and evolve brand opinion and identity.
Measuring, evaluating and predicting effectiveness of marketing campaigns is increasingly complex. Campaigns can often need fine-tuning before the balance between cut through, message take out, platform mix and marketing spend are aligned.
We have a range of approaches to enable pre-testing of creatives, through to post campaign evaluation effectiveness. We’ll enable you to identify which platforms are over or underperforming comparative to spend, and shows the effect individual platforms have on overall campaign awareness and other key brand metrics (KPIs) such as image and purchase intent.
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