Consumer opinion insights

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Find out how your brand compares to the wider market

Our expert consumer opinion tools and services can help you understand what consumers think about an individual brand versus the wider market. Hone in on how your customers view your competitors, from awareness and perception through to purchase drivers and customer experience.

Identify where your brand sits within the wider market and apply insight from our consumer opinion research tool to help bolster your understanding of the market and what your brand can be doing to gain an edge on the competition.

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How we help

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Understanding your target audiences

Using consumer opinion analysis can enable you to really get to the heart of your customers. BrandVue’s intelligent customer opinion software can help you identify where your loyal customer following sits and how to target those who currently engage more frequently with a competitor brand, helping to bolster your customer acquisitions.

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Market intelligence

Using consumer opinion market analysis, our comprehensive suite of intelligent brand tracking metrics can help brands navigate the market in which they sit. Using our expert software, we can provide a tailored service for brands who are interested in gaining a wider picture and understanding of the market, offering in-depth reports, surveys and insights at speed.

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Competitor analysis

Access our vast database of consumer opinion among hundreds of brands globally. Our tools can offer you unrivalled insight into how the public perceives not only your brand, but competitor brands too. Undertaking competitor analysis can help you better your brand positioning and inform your company’s strategy and marketing plans going forward, providing you with strategically sound guidance and robust data.

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