Buyer Journey Mapping

Having a detailed map of every buyer journey in your market is critical. It allows you to target the right people, at the right time, in the right way.

The result is more customers and more sales, more efficiently.

Using our extensive experience and advanced techniques, Savanta can paint a rich picture of how decisions are made in your market and reveal how best to influence them.

How we map buyer journeys

  1. one
  2. two
  3. three
  4. four

one

Map

The different steps of the buying journey and how this differs by segment

two

Identify

What excellence looks like at each step and the relative impact on the ultimate buying decision

three

Understand

Performance against the ideal and how to improve

four

Cascade

Findings across the business in an engaging way with a clear plan of action

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