Customer Buyer Journey Mapping

Having a detailed map of every buyer journey in your market is critical. It allows you to target the right people, at the right time, in the right way.

The result is more customers and more sales, more efficiently.

Using our extensive experience and advanced techniques, Savanta can paint a rich picture of how consumer choices are made in your market and reveal how best to influence buying decisions.

How we map buyer journeys

  1. one
  2. two
  3. three
  4. four

one

Map

The different steps of the buying journey and how this differs by segment

two

Identify

What excellence looks like at each step and the relative impact on the ultimate buying decision

three

Understand

Performance against the ideal and how to improve

four

Cascade

Findings across the business in an engaging way with a clear plan of action for your customers

Related pages

New College of the Humanities
Case Study

New College of the Humanities:
reshaping recruitment strategy

Read more
The Guardian
Case Study

The Guardian:
filling the Gen Z knowledge gap

Read more
Transform Society
Case Study

Transform Society:
recruiting future leaders for the public sector

Read more

View

The UK’s Most Loved Eating Out Brands 2022

Who is winning the hearts of UK diners?

Read more

View

Television’s biggest night: Did lack of drama make for disappointed viewers?

Read more

Get in Touch

Get in Touch

Make a start by telling us a little about what you're looking for.

If you’d like to speak with one of our experts right now, please call: 020 7632 3434 (UK) or +1 917 768-2710 (US)