Improve brand health and customer perceptions with BrandVue Retail
BrandVue Retail covers 160+ brands across the retail category and captures and analyses the views and trends of 96,000 UK consumers each year.
BrandVue Retail is the largest, most granular brand, audience and customer tracker in the market. This rigour enables us to provide detailed research and analysis, forming beneficial insight to various industry sectors, including supermarkets, sports goods, beauty, phones, electrical goods and more.
The BrandVue dashboard gives you key industry trend reports and offers clarity on exactly what drives brand performance in the marketplace and how to improve it.
- interviews every year
- retail brands covered
You benefit from:
Market size, market growth, segment trends, and consumer trends
Demographics, household, employment, sector behaviour, interests, media, online / social, and advertising
Awareness, familiarity, advantage, brand status, affinity/love, open image associations, and stated image associations
Positive buzz, negative buzz, advertising awareness, and spontaneous awareness
Adoption pyramid, consideration, preference, rejection, image drivers, and product associations
Penetration (L3M), penetration (L12M), frequency, NPS, satisfaction by channel, and experience area performance
How it works
Highly reliable data
With 96,000 interviews every year, daily quotas are set to ensure nationally-representative research samples, and provide weekly representation of large and small retail industry brands.
The 15-minute questionnaire is accessible to respondents on all digital devices and has a built-in facility to include ad hoc ‘trigger’ questions, helping to provide retail industry trend reports in record time.
User friendly dashboard
The BrandVue online dashboard compiles all survey data in real-time to deliver accurate, up-to-date information in an easy-to-use format.
The BrandVue dashboard can be customised to your needs, including key demographic group focus, non-competitor brand exclusion, peer spotlighting, and bespoke break inclusion.
Get in Touch
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