BrandVue
Retail
Improve brand health and customer perceptions with BrandVue Retail
BrandVue Retail covers 160+ brands across the retail category and captures and analyses the views and trends of 96,000 UK consumers each year.
BrandVue Retail is the largest, most granular brand, audience and customer tracker in the market. This rigour enables us to provide detailed research and analysis, forming beneficial insight to various industry sectors, including supermarkets, sports goods, beauty, phones, electrical goods and more.
The BrandVue dashboard gives you key industry trend reports and offers clarity on exactly what drives brand performance in the marketplace and how to improve it.

- 96k
- interviews every year
- 190
- retail brands covered
You benefit from:
Market intelligence
Market size, market growth, segment trends, and consumer trends
Audience understanding
Demographics, household, employment, sector behaviour, interests, media, online / social, and advertising
Brand performance
Awareness, familiarity, advantage, brand status, affinity/love, open image associations, and stated image associations
Marketing performance
Positive buzz, negative buzz, advertising awareness, and spontaneous awareness
Customer acquisition
Adoption pyramid, consideration, preference, rejection, image drivers, and product associations
Customer retention
Penetration (L3M), penetration (L12M), frequency, NPS, satisfaction by channel, and experience area performance
Type of research:
Get in Touch
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If you’d like to speak with one of our experts right now, please call: 020 7632 3434 (UK) or +1 917 768-2710 (US)