BrandVue
Retail

Improve brand health and customer perceptions with BrandVue Retail

BrandVue Retail covers 160+ brands across the retail category and captures and analyses the views and trends of 96,000 UK consumers each year.

BrandVue Retail is the largest, most granular brand, audience and customer tracker in the market. This rigour enables us to provide detailed research and analysis, forming beneficial insight to various industry sectors, including supermarkets, sports goods, beauty, phones, electrical goods and more.

The BrandVue dashboard gives you key industry trend reports and offers clarity on exactly what drives brand performance in the marketplace and how to improve it.



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96k
interviews every year
190
retail brands covered

You benefit from:

Market intelligence

Market size, market growth, segment trends, and consumer trends

Audience understanding

Demographics, household, employment, sector behaviour, interests, media, online / social, and advertising

Brand performance

Awareness, familiarity, advantage, brand status, affinity/love, open image associations, and stated image associations

Marketing performance

Positive buzz, negative buzz, advertising awareness, and spontaneous awareness

Customer acquisition

Adoption pyramid, consideration, preference, rejection, image drivers, and product associations

Customer retention

Penetration (L3M), penetration (L12M), frequency, NPS, satisfaction by channel, and experience area performance

How it works

Retail
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one

Highly reliable data

With 96,000 interviews every year, daily quotas are set to ensure nationally-representative research samples, and provide weekly representation of large and small retail industry brands.

two

Detailed insights

The 15-minute questionnaire is accessible to respondents on all digital devices and has a built-in facility to include ad hoc ‘trigger’ questions, helping to provide retail industry trend reports in record time.

three

User friendly dashboard

The BrandVue online dashboard compiles all survey data in real-time to deliver accurate, up-to-date information in an easy-to-use format.

four

Bespoke reporting

The BrandVue dashboard can be customised to your needs, including key demographic group focus, non-competitor brand exclusion, peer spotlighting, and bespoke break inclusion.

Type of research:

Get in Touch

Get in Touch

Let's discuss BrandVue Retail, just leave a few details below.

If you’d like to speak with one of our experts right now, please call: 020 7632 3434 (UK) or +1 917 768-2710 (US)