Essentials Concept Test

Fuss-free, fast, & flexible

Our Essentials Concept Test determines strengths, weaknesses and opportunities to optimise new concept ideas to deliver in-market success.

Our approach

Essentials are a suite of market research products that are designed to offer a simple, cost-effective alternative to answering critical business objectives.

The Savanta Essentials Concept test product determines the strengths and weaknesses for optimising new concept ideas to deliver in-market success. Specifically helping you to:

Identify which concept is the best performing within as little as 24 hours
Identify purchase intent across concepts
Evaluate its Concept Potential Measure (CPM) score benchmarked against the competition
Understand strengths and weaknesses of the concept/message/pack
Include audience profile/targeting
Validate the proposition to take forward to next stage of development

Product benefits

Benchmarked data

Leverage Savanta’s Concept Potential Measure score (CPM) so that you can understand how good your idea is compared to thousands of others. Over time, build up a benchmark library of all your concepts.

Speed of delivery

Working within consistent modules speeds up all elements of the process. Results can be turned around in as a little as 24-hours.

A cost effective, high value alternative

Essentials allows you to run your core projects at a low cost in a post-pandemic and economically uncertain market.

Visual outputs

Online dashboard with easy-to-understand set of deliverables.

Expert design

Questionnaire designed by our Concept Development experts

Our Essentials range

BrandVue Essentials

Brand tracker

Campaign evaluation

Creative test

Employee experience

Pitch Winner

Stakeholder perceptions

Case studies

Elvis CommunicationsGlobal activation

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FREE NOWCampaign evaluation

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Eco Index 2021: Will the Covid-19 recovery be green?

Following on from last year’s inaugural survey, Savanta’s latest Eco Index report reveals where people stand on key environmental issues and what action they want to see.

Download the report below.

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The UK's Top 100 Most Loved Brands 2022

We've canvassed more than 200,000 UK adults, asking them about over 2,500 brands. We've used the results to bring together comprehensive a list of the top 100 brands they love with rankings across age, gender, and region.

Download the report below.

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