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Essentials Concept Test

Fuss-free, fast, & flexible

Our Essentials Concept Test determines strengths, weaknesses and opportunities to optimise new concept ideas to deliver in-market success.

Our approach

Essentials are a suite of market research products that are designed to offer a simple, cost-effective alternative to answering critical business objectives.

The Savanta Essentials Concept test product determines the strengths and weaknesses for optimising new concept ideas to deliver in-market success. Specifically helping you to:

  • Identify which concept is the best performing within as little as 24 hours
  • Identify purchase intent across concepts
  • Evaluate its Concept Potential Measure (CPM) score benchmarked against the competition
  • Understand strengths and weaknesses of the concept/message/pack
  • Include audience profile/targeting
  • Validate the proposition to take forward to next stage of development

Product benefits

Benchmarked data

Leverage Savanta’s Concept Potential Measure score (CPM) so that you can understand how good your idea is compared to thousands of others. Over time, build up a benchmark library of all your concepts.

Speed of delivery

Working within consistent modules speeds up all elements of the process. Results can be turned around in as a little as 24-hours.

A cost effective, high value alternative

Essentials allows you to run your core projects at a low cost in a post-pandemic and economically uncertain market.

Visual outputs

Online dashboard with easy-to-understand set of deliverables.

Expert design

Questionnaire designed by our Concept Development experts

Our Essentials range

BrandVue Essentials

BrandVue Essentials

Brand tracker

Brand tracker

Campaign evaluation

Campaign evaluation

Creative test

Creative test

Employee experience

Employee experience

Pitch Winner

Pitch Winner

Stakeholder perceptions

Stakeholder perceptions

Find out more

Prove your genius with our research and insight tools you need to win the pitch and deliver successful campaigns.

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Case studies

Elvis CommunicationsGlobal activation

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The UK's Top 100 Most Loved Brands 2022
We've canvassed more than 200,000 UK adults, asking them about over 2,500 brands. We've used the results to bring together comprehensive a list of the top 100 brands they love with rankings across age, gender, and region.

Download the report below.
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Knowledge center

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Get in touch

If you’d like to speak with one of our experts right now, please call: +44 (0) 20 7632 3434