Skip to Content

Business Essentials Brand Tracker

Fuss-free, fast, & flexible

Enabling businesses to understand and optimise their brand’s position.

Business Essentials is a modular suite of research products offering a low cost, high value alternative to traditional research and insights.

Our approach

Business Essentials is a modular suite of research products offering a low cost, high value alternative to traditional research and insights.

We’ve designed a simple, data led service that is efficient, valuable and replicable, where our experts handle full operational set up and delivery. We’ll help you to track performance across the following core metrics:

Brand KPIs

  • Spontaneous awareness
  • Prompted awareness & familiarity
  • Current usage
  • Consideration
  • Preferred brand

Brand Drivers

  • Brand associations
  • Brand affinity (values)
  • Brand features
  • NPS
  • Firmographic questions (audience profiling)

Ultimately providing you with data and insights which will enable you to understand and optimise your brand’s position going forward.

Product benefits

Cost effective, high value alternative

Allows you to run your core projects at a lower cost in our current challenging business environment.

Visual outputs

Online dashboard with an easy-to-understand set of deliverables.

Expert design

Questionnaire designed by our B2B brand tracking experts.

Speed of delivery

Working within consistent modules speeds up all elements of the process. Results can be turned around in as little at 24-hours!

Bespoke insights

Option to add 5 bespoke questions for free, to give you additional insights on your wider business objectives and research needs.


Questionnaire enables you to tailor option lists, ensuring they are relevant and targeted at your brand, your audience, and your industry.

How it works

All we require from you are details of your target audience and brand lists to be tracked. Once we have these, we can customise:


  • Who the survey goes out to (i.e., whether all UK businesses, UK SME businesses, telecom decision makers)
  • Audience size for the research (i.e. whether 500 UK businesses, 300 UK SME businesses or 200 telecom decision makers)
  • Import historic scores from previous brand trackers if applicable


We will work with you to craft your 5 bespoke questions, to ensure they answer your core objectives and provide the insight you will require.

Book a demo

Business Essentials: fuss-free, fast & flexible

A high-quality, streamlined, data-led solution engineered for you…

Book now

Other products

Business Essentials Product Concept Testing

Understand how your core target audience will reach to your new product concept and how you can optimise it to deliver in-market success

Business Essentials Customer Satisfaction

Determine how well your company’s products and service meet the needs of your market

Get in touch

If you’d like to speak with one of our experts right now, please call: +44 (0) 20 7632 3434