Business Essentials Brand Tracker

Business Essentials is a modular suite of research products offering a low cost, high value alternative to traditional research and insights.

We’ve designed a simple, data led service that is efficient, valuable and replicable, where our experts handle full operational set up and delivery. We’ll help you to track performance across the following core metrics:

Brand KPIs

• Spontaneous awareness
• Prompted awareness & familiarity
• Current usage
• Consideration
• Preferred brand

Brand Drivers

• Brand associations
• Brand affinity (values)
• Brand features
• NPS
• Firmographic questions (audience profiling)

Ultimately providing you with data and insights which will enable you to understand and optimise your brand’s position going forward.

All we require from you are details of your target audience and brand lists to be tracked. Once we have these, we can customise:

• Who the survey goes out to (i.e., whether all UK businesses, UK SME businesses, telecom decision makers)
• Audience size for the research (i.e. whether 500 UK businesses, 300 UK SME businesses or 200 telecom decision makers)
• Import historic scores from previous brand trackers if applicable

We will work with you to craft your 5 bespoke questions, to ensure they answer your core objectives and provide the insight you will require.