Business Essentials is a modular suite of research products offering a low cost, high value alternative to traditional research and insights.
We’ve designed a simple, data led service that is efficient, valuable and replicable, where our experts handle full operational set up and delivery. We’ll help you to track performance across the following core metrics:
- Spontaneous awareness
- Prompted awareness & familiarity
- Current usage
- Preferred brand
- Brand associations
- Brand affinity (values)
- Brand features
- Firmographic questions (audience profiling)
Ultimately providing you with data and insights which will enable you to understand and optimise your brand’s position going forward.
Cost effective, high value alternative
Allows you to run your core projects at a lower cost in our current challenging business environment.
Online dashboard with an easy-to-understand set of deliverables.
Questionnaire designed by our B2B brand tracking experts.
Speed of delivery
Working within consistent modules speeds up all elements of the process. Results can be turned around in as little at 24-hours!
Option to add 5 bespoke questions for free, to give you additional insights on your wider business objectives and research needs.
Questionnaire enables you to tailor option lists, ensuring they are relevant and targeted at your brand, your audience, and your industry.
How it works
All we require from you are details of your target audience and brand lists to be tracked. Once we have these, we can customise:
- Who the survey goes out to (i.e., whether all UK businesses, UK SME businesses, telecom decision makers)
- Audience size for the research (i.e. whether 500 UK businesses, 300 UK SME businesses or 200 telecom decision makers)
- Import historic scores from previous brand trackers if applicable
We will work with you to craft your 5 bespoke questions, to ensure they answer your core objectives and provide the insight you will require.
Book a demo
Business Essentials: fuss-free, fast & flexible
A high-quality, streamlined, data-led solution engineered for you…Book now
Business Essentials Product Concept Testing
Understand how your core target audience will reach to your new product concept and how you can optimise it to deliver in-market success
Business Essentials Customer Satisfaction
Determine how well your company’s products and service meet the needs of your market
Get in touch
If you’d like to speak with one of our experts right now, please call: +44 (0) 20 7632 3434