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The UK's Most Loved Brands 2022

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Welcome to Savanta’s Most Loved Brands – a recognition and celebration of the most emotively connected brands in 2022.

The UK's Most Loved Brands 2022

Through this report we celebrate the brands which have garnered the public’s affection and we consolidate this data to into a ranking order across various sectors and industries.

Having canvassed more than 200,000 UK adults on their feelings towards over 2500 brands, we’re excited to provide this data rich listing of the brands which have truly captured the hearts of the UK public.

Download the report here.

See where all 1300+ brands ranked in our interactive league table below and compare their Brand Love* rankings across age, industry, gender and region.

* Data for our Most Loved Brands 2022 is created by ranking organisations by their Brand Love, having met suitable Brand Awareness criteria. The insight was drawn from 200k consumers using 2022 data collected through BrandVue, Savanta’s market intelligence platform, which conducts 1 million interviews per year.

0 m+
people interviewed annually
0
brands tracked each year

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Featured report
BrandVue’s Most Loved Drinks Brands 2022
Savanta's latest report reveals the UK’s most loved drinks brands of 2022 - with performance rankings from across all major alcoholic and non-alcoholic categories.

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BrandVue’s Most Loved FMCG Brands 2022
Savanta's latest report reveals the UK’s most loved FMCG brands of 2022 - with performance rankings from across all major categories.

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The UK's Top 100 Most Loved Brands 2022
We've canvassed more than 200,000 UK adults, asking them about over 2,500 brands. We've used the results to bring together comprehensive a list of the top 100 brands they love with rankings across age, gender, and region.

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BrandVue’s Most Loved Media Brands 2022
Savanta's latest BrandVue Media report reveals the UK’s most loved media brands - with performance rankings from across all major categories.

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BrandVue’s Most Loved Charity Brands 2022
Savanta's latest BrandVue Charities report reveals the UK’s most loved charity brands - with performance rankings from across all major categories.

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