June 18, 2020

Getting ready to restart:

The impact of COVID-19 on the automotive sector

With British car manufacturing at its lowest output since the Second World War and production largely still mothballed, the good news is that dealerships reopened to the public yesterday, with reports of strong sales.

Understanding the automotive sector in a post COVID-19 environment is difficult to predict.

We’ve created a short overview to help you to understand the impact of lockdown as well as things to consider at restart.

Download our guide to understanding how the market has changed, from:

  • Buying patterns – increase in online activity
  • Product preferences – focus on low emission vehicles or EV
  • Impact on brand health – proactivity in supporting customers
  • Category dynamics – online sales channels

Here at Savanta we provide strategic research and actionable insights to a range of leading automotive manufacturers and related companies, to support their business decisions and planning processes.

To find out more please email Amanda Potter, Senior Director.


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