September 8, 2022

A new addition:

Savanta welcomes Motif to the team in latest acquisition

Savanta are pleased to announce its latest acquisition of Motif, a UK insights agency of over 30 years specialising in Customer Experience, Brand Strategy and Proposition Development with a loyalty framework that better predicts business outcomes.

Rebranding from Network Research in April 2019, Motif’s framework is tailor-made for every client. Using its five building blocks of loyalty, it ensures insight has maximum impact, providing a better return for clients. Working with brands across a range of industries such as financial services, healthcare, technology, utilities and FMCG, Motif’s clients include the likes of: Royal London, Knauf and the English National Opera.

Both Savanta and Motif see exciting potential in the acquisition. Motif will add customer loyalty and customer experience to Savanta’s client offering, as well as supporting Savanta with an experienced in-house CATI team. For Motif, the acquisition will mean unlocking opportunities across the client base; offering clients a broader range of solutions; and fuelling international expansion opportunities.

The acquisition will also create new and exciting career opportunities for the Motif team.

Ginny Monk, Owner & Managing Director, Motif comments: “We are incredibly excited about this partnership, it brings new scale and scope that we could not achieve alone, and it will offer enormous benefits to our clients. Motif and Savanta are extremely passionate about customer experience and loyalty, and we are excited about the future this move offers. Together, we can help brands around the world grow and stay ahead of the competition”

Paul Bath, Chief Operating Officer, Savanta says: “We’re delighted to be welcoming Ginny, Rachel, Chris, Joe and the wider Motif team to Savanta. As we continue the development of our overall experience offer, Motif’s expertise in loyalty and customer experience will significantly enhance our ability to help clients better predict and drive higher levels of customer retention, acquisition and revenue. We very much look forward to working closer with the Motif team with a goal of driving faster progress for all our clients and people.”

There are no current personnel changes and Motif will continue to operate under the Motif brand.

About Motif 

Motif has been on a mission to deliver insight that drives action for our clients since 1992.

Our loyalty work draws on three decades of expertise and authority to predict commercial results for our clients. Our 40-strong team is completely focused on prioritising our clients’ success, giving you access to a wealth of experience.

For more than 20 years, we have managed one of the UK’s most ambitious customer experience programmes. And in 2019 we relaunched our own brand with an enhanced focus on the value of customer insight in response to the market’s growing appetite for new ways to harness the power of loyalty and drive business growth.

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