May 5, 2021
A new family member:
Savanta acquires YouthSight
Savanta is pleased to announce it’s acquisition of YouthSight, the leading youth research specialist and owner of the UK’s largest youth research panel.
The addition of YouthSight to the Savanta family will enable organisations to access an even more extensive audience base under one platform, furthering Savanta’s mission to provide data, insights and consultancy to help its clients make better decisions.
“YouthSight is the preeminent youth research company, with an amazing product offer and team, as well as an incredibly passionate community” comments Paul Bath, COO of Savanta. “YouthSight will bring new ideas and capabilities, which combined with Savanta’s data, technology and expertise will enable us to deliver even greater value to our clients in the UK and around the world. We look forward to working alongside the highly talented team at YouthSight.”
YouthSight’s founder, Ben Marks, said “Today signals the beginning of an exciting new chapter for YouthSight, one where we will be able to accelerate our mission to help organisations understand the attitudes and behaviours of young people and students. As part of the Savanta family, we will continue to deliver the same great passion for youth research that has always been at the heart of the company, whilst further developing and expanding the range of services we can provide to our clients. We’re very excited for the future.”
YouthSight’s management team will remain with the business and there will be no immediate changes to the day-to-day running or branding of the company.
Founded in 2004, YouthSight is a youth insight and panel business, focused on the under 30s market. As well as providing bespoke research, YouthSight also own the UK’s largest youth research panel with over 150,000 members. Their aim is to make organisations more successful by helping them connect better with the next generation of consumers. YouthSight are longstanding Market Research Society (MRS) Company Partners and Fair Data members.
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