February 7, 2022

A new addition:

Global Expansion for Savanta – MindSpark Research joins the Family

We are delighted to announce our most recent acquisition of MindSpark Research International.

MindSpark Research is a MR agency focused on user experience and qualitative insights, with a global, heavyweight client-base including the likes of: Instagram, WhatsApp and Airbnb – to name a few. This acquisition supports us in our mission to continue to expand globally and offer best-in-class data & insights, anywhere in the world.

MindSpark’s positioning to inform and inspire their clients through research aligns with our goal of helping clients make better decisions. MindSpark’s innovative UX & qual products and services will also add to our suite of powerful data, empowering technology and high-impact consulting, making this acquisition a perfect marriage.

“We’re super excited to be welcoming Nikki and the team onboard.” Says our Americas CEO, Vin DeRobertis. “At the heart of this acquisition is innovation. New techniques and ways of thinking, such as qual at scale, really excites me not only for the future of Savanta, but the future of our industry.” Vin continues “We saw an instant fit with Nikki and the team, we’re welcoming incredible talent into the business as we broaden and deepen our offering.”

Nikki Lavoie, Founder & CEO, MindSpark Research joins Savanta with a wealth of experience and expertise.  Nikki is the mastermind steering the MindSpark ship and setting the vision for the future with her extensive multi- and cross-cultural expertise in the insight industry. Serving VP of the ESOMAR Council and long-time AQR Member of the Board, Nikki is a thought-leader and speaker. She has been presenting on topics like agile qualitative research, linguistics and DEI (diversity, equality and inclusion) for over 15 years.

Nikki Lavoie comments: “What I loved about Savanta was their ambition and devotion to the market research industry. Their commitment to a richer, deeper service for clients is one that really resonated. I could not have wished for a better cultural and strategic fit, sharing a similar set of values and putting people at the centre of their universe. I am excited to start this next chapter, in building a brighter future for our clients, our people and our industry.


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