Public Sector market research
At Savanta we specialise in corporate reputation and public policy, bridging the worlds of research and communications, to inform strategies and help organisations communicate effectively to bring about behavioural change.
We have extensive experience conducting research to advise and support public, third and private sector organisations, helping them to understand current public narratives and shape the development of future strategic communications. Our experience of working with public bodies such as the Foreign and Commonwealth Office, Commonwealth Secretariat, Arts Council England, Home Office, and Department of Health ensures that we bring an intelligent and sensitive approach to all our work. Our expertise also extends to regularly speak at conferences and events to provide thought leadership on how organisations can better communicate change and engage with their target audiences.
Points of View
Employers understand safety, but do they understand health?
Pollwatch: Keen for a vaccine?
The new normal for office workers
How we help clients
Develop compelling thought leadership for PRMarketing effectiveness
Discover compelling insights for thought leadership, using research to uncover unique points of view about the most relevant topics in your sector. Work closely with our integrated research, design and delivery teams to create professionally designed reports, film or animations that draw attention.
Engaging hard-to-reach audiencesProposition and innovation testing
We help you identify and explore new opportunities, understanding what resonates with your target market and how to capitalise on evolving market needs. Whether it’s an early stage idea or a pre-launch concept, we design studies that help you build winning propositions.
Engage with all of your audiencesEmployee and stakeholder engagement
Critical for projects that affect multiple stakeholders is the ability to engage with all of your core audiences. Bring them along on the journey and ensure all their views are taken into account when developing, refining or evolving your offer. We work with you to ensure all surveys and interviews are appropriate for each of your specific audiences.
Refine your brand positioning and messagingBrand strategies
Identify your brand’s strengths relative to competitors through the eyes of your core audiences and stakeholders. Identify and protect your brand’s fortresses of strength, reveal and discard any unnecessary distractions, and make the case for brand investment.
Savanta have provided an excellent service for us in delivering a major weekly survey and associated outputs. Their communication was timely, responsive, clear and helpful, and they really took responsibility for meeting our needs and dealing with our numerous queries and requests. Their team members were a pleasure to deal with, providing a high level of skill and expertise alongside an agreeable manner and a pro-active, professional approach.
Tim Fitches, Research and Evaluation Lead, Sport England
Introducing BrandVue: Your daily source for insight
Based on a continuous survey of tens-of-thousands of members of your target market and covering all key competitors, the BrandVue dashboard is a highly reliable, user-friendly window on how customers perceive brands in your sector and rate their experiences with them.
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