Sports & Leisure Industry Market Research

Steve King, Senior Vice President : Transport and Services

People are more committed than ever to looking after their physical and mental wellbeing, and this is creating a knock-on effect on how consumers decide to spend their spare time.

From mindfulness and mental health, to diet and fitness. There is a myriad of new services, apps and wearables designed to track and monitor your health when it comes to sporting activities.

Meanwhile in recent years, expectations for consuming the arts, visiting museums and heritage venues and engaging in wider cultural activities has been transformed. Organisations have had to evolve, by attracting and capturing a new generation of audiences. They have also had to broaden their appeal, becoming more progressive and commercial in their outlook.

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