Sports & Entertainment Research
People are more committed than ever to looking after their physical and mental wellbeing, and this is creating a knock on effect on how consumers decide to spend their spare time.
From mindfulness and mental health, to diet and fitness. There is a myriad of new services, apps and wearables designed to track and monitor your health. Meanwhile, entertainment has adapted to fit in and around people’s lives as they adopt increasingly unconventional schedules; on-demand streaming, apps and mobile gaming provide bursts of entertainment whether you are at home or on the go. In this sector there is plenty of room to grow, with the traditional co-existing with the new as technology continues to reinvent the idea of leisure time.
Points of View
Everybody’s talking about smart technology
Is social media analysis the new astronomy?
Gen Z and Millennials Champion Mental Health
How we help clients
Build and refine the branded customer experienceCustomer experience
Build outstanding customer experiences through understanding customer motivations and missions as well as site-specific feedback which enables you to make changes that directly impact satisfaction and sales.
Build and maintain a strong brandMarketing effectiveness
Brand tracking allows you to benchmark your brand’s strength in a competitive context and set targets for brand growth. Over time you’ll be able to measure and monitor the effectiveness of your marketing strategies and whether shifting brand perceptions align to your long-term goals.
Become more customer-centricCustomer strategies
Get close to your target audience using a combination of qualitative exploration and robust market analysis to bring customer profiles to life for your teams. Work with us to design and embed a bespoke audience segmentation, helping teams within your business to align decision making around the needs of your core target audiences.
Size the growth opportunityGrowth strategies
Investigate the opportunity and size the potential audience for a new or existing product or service. Understand the current market, pain points, drivers and barriers to help inform its development. Identify the ideal target audience to ensure messaging regarding features and benefits effectively resonate.
Any business needs to outpace its competitors and accelerate delivery of insights which can be used to grow performance and value. Virtually all customer-facing initiatives have been formed using this unique approach to customer tracking and subsequent performance analysis. The member trackers have given us an invaluable tool for assessing what our customers actually want, not what we think they want.
CMO, Fitness First
Introducing BrandVue: Your daily source for insight
Based on a continuous survey of tens-of-thousands of members of your target market and covering all key competitors, the BrandVue dashboard is a highly reliable, user-friendly window on how customers perceive brands in your sector and rate their experiences with them.
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