Sports & Entertainment Research

Author:
Julian Dailly, SVP

People are more committed than ever to looking after their physical and mental wellbeing, and this is creating a knock on effect on how consumers decide to spend their spare time.

From mindfulness and mental health, to diet and fitness. There is a myriad of new services, apps and wearables designed to track and monitor your health. Meanwhile, entertainment has adapted to fit in and around people’s lives as they adopt increasingly unconventional schedules; on-demand streaming, apps and mobile gaming provide bursts of entertainment whether you are at home or on the go. In this sector there is plenty of room to grow, with the traditional co-existing with the new as technology continues to reinvent the idea of leisure time.


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