Higher Education Market Research
In an increasingly competitive sector, maximising impact and cut through with prospective students is no mean feat but crucial if universities are to compete..
Attending university has become for the many and not just the few, as more than 50% of 18-year-olds in the UK are enrolling. However, with the rise of blended learning and the introduction of degree apprenticeships, higher education institutions need to understand the needs of applicants, undergraduate and postgraduate students to compete in a disrupted market.
We will future-proof your institution. Our dedicated HE research team are here to provide insight that will make your university more effective at meeting market needs. We have strong experience in applying fresh commercial thinking and innovative approaches to a wide range of HE marketing challenges.
Points of View
Universities must improve their applicant communication
The Covid Campus
Improvement to student satisfaction but increasing concerns for mental health
How we help clients
Marketing effectivenessImprove targeting and cut-through
Work with us to measure the effectiveness of your marketing strategies through one-off or ongoing brand measurement studies. Determine the cut through of advertising and messaging in a competitive context and set strategies based on robust insights.
Brand strategiesRefine your brand positioning and messaging
Identify your brand’s strengths relative to competitors through the eyes of your core consumers and customers. Through this process, get your teams to prioritise your brand’s key fortresses – areas of strength that are central to your value proposition - whilst editing down or editing out secondary features.
Customer strategiesEnhance experiences across the customer journey
Prioritise strategies that will improve the overall customer journey from initial exploration and discovery through to purchase amongst your core target audiences. Identify current pain points and barriers as well as the key drivers of delight and give your customers a voice to feed back on their experiences.
Proposition developmentDevelop and refine proposition, positioning and messaging
Understand the needs, desires and pain points of your customers to inform NPD from ideation, concept testing, product enhancement and positioning. Work with us to develop propositions that keep customer and distributor insights at the heart of decisions.
“YouthSight was our chosen market research agency and was instrumental to the success of the campaign. They became an extension to our team and without them we wouldn’t have been able to develop the campaign.”
University of Southampton ,
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Based on a continuous survey of tens-of-thousands of members of your target market and covering all key competitors, the BrandVue dashboard is a highly reliable, user-friendly window on how customers perceive brands in your sector and rate their experiences with them.
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