Higher Education Market Research

Andréanne Orsier, Divisional Director, Higher Education

In an increasingly competitive sector, maximising impact and cut through with prospective students is no mean feat but crucial if universities are to compete..

Attending university has become for the many and not just the few, as more than 50% of 18-year-olds in the UK are enrolling. However, with the rise of blended learning and the introduction of degree apprenticeships, higher education institutions need to understand the needs of applicants, undergraduate and postgraduate students to compete in a disrupted market.

We will future-proof your institution. Our dedicated HE research team are here to provide insight that will make your university more effective at meeting market needs. We have strong experience in applying fresh commercial thinking and innovative approaches to a wide range of HE marketing challenges.

Points of View


Universities must improve their applicant communication

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The Covid Campus

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Improvement to student satisfaction but increasing concerns for mental health

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How we help clients

Marketing effectiveness

Improve targeting and cut-through

Work with us to measure the effectiveness of your marketing strategies through one-off or ongoing brand measurement studies. Determine the cut through of advertising and messaging in a competitive context and set strategies based on robust insights.

Brand strategies

Refine your brand positioning and messaging

Identify your brand’s strengths relative to competitors through the eyes of your core consumers and customers. Through this process, get your teams to prioritise your brand’s key fortresses – areas of strength that are central to your value proposition - whilst editing down or editing out secondary features. 

Customer strategies

Enhance experiences across the customer journey

Prioritise strategies that will improve the overall customer journey from initial exploration and discovery through to purchase amongst your core target audiences. Identify current pain points and barriers as well as the key drivers of delight and give your customers a voice to feed back on their experiences.

Proposition development

Develop and refine proposition, positioning and messaging

Understand the needs, desires and pain points of your customers to inform NPD from ideation, concept testing, product enhancement and positioning. Work with us to develop propositions that keep customer and distributor insights at the heart of decisions.

“YouthSight was our chosen market research agency and was instrumental to the success of the campaign. They became an extension to our team and without them we wouldn’t have been able to develop the campaign.”
University of Southampton ,


Introducing BrandVue: Your daily source for insight

Based on a continuous survey of tens-of-thousands of members of your target market and covering all key competitors, the BrandVue dashboard is a highly reliable, user-friendly window on how customers perceive brands in your sector and rate their experiences with them.

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Get in Touch

Make a start by telling us a little about what you're looking for.

If you’d like to speak with one of our experts right now, please call: 020 7632 3434 (UK) or +1 917 768-2710 (US)