Health & Wellbeing market research

Rachel Phillips, Director in Research, Insight and Consulting

As a nation there has been increased focus and far greater emphasis on all aspects of mental and physical wellbeing, which have significantly altered the health landscape.

In the UK, the unique nature of our healthcare system and its complexities present challenges to organisations operating within this space. In addition to the NHS and wider publicly funded bodies, there are a myriad of private healthcare providers, increasingly adopting the very latest advances in digital technologies, to help and support patient’s needs.

The US is also facing a shifting healthcare landscape, with political controversy, a convergence of medical facilities into integrated delivery networks, and a booming consumer wellness industry.

At Savanta we delve into all aspects of healthcare, including tracking the long-lasting impact COVID-19 will have on public health, both in the UK and US. From understanding health and social care policy, reputation management for pharma brands, innovation and ideation for consumer healthcare, to healthy living and lifestyle. We work with organisations and public bodies from pharmaceutical companies, OTC healthcare brands and retailers, to public sector, regulators, representative bodies, care providers, and charities.

Points of View


Resetting the NHS – adapting for the future

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The challenge for health charities during COVID-19

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Increasing numbers don’t think the government is doing enough to support the NHS

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How we help clients

Health & Social care policy

We are experts in understanding how the UK health and social care system and functions. As a national service, delivered locally, that is constantly adapting to new Government policy, our specialists are adept at keeping up to date with the latest demands on the service. In the US, we have worked extensively with insurance providers and leading health systems to navigate the complicated landscape and shifting government policy. We work alongside consumers, healthcare professionals and stakeholders to look at reputation, brand, stakeholder and communication policies and plans to deliver recommendations situated in the context of current health policies.


We work with government and public affairs, ,communications and insight departments within pharmaceutical clients, looking at reputation, brand and key policy asks among senior stakeholders, healthcare professionals, patients and the public internationally. Our work covers a range of topic areas including vaccination, dermatology, oncology, and diabetes. All our researchers and Operational teams are BHBIA fully trained and certified.

Consumer Healthcare

We help brands develop propositions that meet the requirements of changing consumer behaviour in an increasingly dynamic channel landscape. Understanding these behaviours through our research enables brands to be agile with their innovation. Whether it’s ideation, early stage innovation, concept testing, product enhancement and positioning we work across the wellbeing space from, personal care and hygiene to GSL and OTC.

Healthy living & lifestyle

We are experts in understanding the wellbeing journey. We leverage our knowledge and expertise to give clients informed insights to ensure they deliver an offer that supports physical and mental health. We help clients build on their success, by investigating and understanding their current market, key pain points, drivers and barriers, to help inform future strategy and development.

I would have absolutely no hesitation in recommending the team. At every stage of our research with NHS leaders, the team were just brilliant – professional, responsive, expert, and enthusiastic about helping us achieve what we were after. I will definitely be working with them again in the future.
Lisa Plotkin, Senior Policy Officer, Faculty of Public Health


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Get in Touch

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If you’d like to speak with one of our experts right now, please call: 020 7632 3434 (UK) or +1 917 768-2710 (US)