FMCG Market Research

Author:
Ian Hext, Divisional MD in Research, Insight and Consulting

The FMCG sector brings constant challenges for brands, with changing consumer behaviour and an increasingly dynamic channel landscape.

Understanding these behaviours enables brands to be agile in terms of innovation; and therefore meet consumer’s desire for diversity and relevance, in terms of product, but also services.

Health, nutrition and new ingredients are helping to drive food and drink, as consumers demand greater transparency, fed off a desire to lead healthier lifestyles. This is reflected in the rise of vegan/meat free diets, non-dairy milks, low-sugar and low fat. Premiumisation is also helping to drive innovation in NPD, as consumers look for brands they can engage with, that have a clear a point of difference. Whether its food or non-food, consumers increasingly want greater transparency from manufacturers in terms of sustainability, which will increasingly underpin the future of FMCG.


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Whether its new propositions development or enhancements to existing propositions we can work with you to help inform and create real competitor differentiators. Gain deep understanding of your customer needs, desires and pain points to inform NPD from ideation, concept testing, products enhancement and positioning.

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I wouldn't hesitate to recommend the team at Savanta. They combine professionalism and proactivity with an ongoing desire to learn about and add value to Sainsbury's via a wide range of research projects and programmes.
Head of Insight, Sainsbury's

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