Automotive market research

Author:
Graeme Cade, EVP

The pressure is on for automotive manufacturers and their retail network to maximise customer loyalty and minimise churn, as well as to deliver future proof solutions that drive revenue and profitability.

The sector faces a range of challenges, centred on changing consumer demands. This is encapsulated in changing ownership models and the provision of zero emission, as well as autonomous vehicles. This is all impacted by greater regulatory control, particularly around emissions.

At a time of unprecedented uncertainty, as automotive industry market research experts, we guide automotive brands and their network to research and understand changing consumer behaviours. Key areas to research include the rise of digital and the virtual showroom, online car configuration and finance packages, as well as understanding the rise of online sales channels (click and deliver) and helping manufacturers understand their brand positioning to guide future strategy.


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