{"id":52775,"date":"2023-12-21T16:06:56","date_gmt":"2023-12-21T16:06:56","guid":{"rendered":"https:\/\/savanta.com\/eu\/customer-relationships\/"},"modified":"2024-07-25T13:50:39","modified_gmt":"2024-07-25T12:50:39","slug":"customer-relationships","status":"publish","type":"page","link":"https:\/\/savanta.com\/eu\/customer-relationships\/","title":{"rendered":"Customer relationships"},"content":{"rendered":"<div id=\"pl-52775\"  class=\"panel-layout\" ><div id=\"pg-52775-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-52775-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-52775-0-0-0\" class=\"so-panel widget widget_one-page-navigation-widget panel-first-child\" data-index=\"0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-one-page-navigation-widget so-widget-one-page-navigation-widget-default-d75171398898-52775\"\n\t\t\t\n\t\t>\r\n  <div class=\"wrapper-vid-img  sec-space-bottom\">\r\n                    <div class=\"banner-video-img \">\r\n            \r\n            <figure class=\"bg-cover\">\r\n                <div class=\"bg slide-image-up slide-image-up-half\"\r\n                    style=\"background-image: url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/08\/Customer-Experience.jpg.webp);\">\r\n                    <img decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/08\/Customer-Experience.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" \/>                <\/div>\r\n                <div class=\"bg-ani\"><\/div>\r\n            <\/figure>\r\n             <button class=\"button-down-arrow\" >\r\n                <span class=\"txt-down\">Scroll<\/span>\r\n                <span class=\"txt-arrow\"><\/span>\r\n            <\/button>\r\n        <\/div>\r\n                \r\n           \r\n               <div class=\"cb-nav-bar-wrap\">\r\n        <nav class=\"cb-nav-bar\">\r\n            <div class=\"container\">\r\n                <ul>\r\n                                            \r\n\r\n                    <li class=\"active \" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#our-approach\">Our approach<\/a>\r\n                        \r\n                    <\/li>\r\n                                             \r\n\r\n                    <li class=\"\" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#how-it-works\">How it works<\/a>\r\n                        \r\n                    <\/li>\r\n                                             \r\n\r\n                    <li class=\"\" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#benefits\">Benefits<\/a>\r\n                        \r\n                    <\/li>\r\n                                             \r\n\r\n                    <li class=\"\" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#research-methods\">Research methods<\/a>\r\n                        \r\n                    <\/li>\r\n                                             \r\n\r\n                    <li class=\"\" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#case-studies\">Case studies<\/a>\r\n                        \r\n                    <\/li>\r\n                                             \r\n\r\n                    <li class=\"\" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#reports\">Reports<\/a>\r\n                        \r\n                    <\/li>\r\n                                         \r\n                <\/ul>\r\n            <\/div>\r\n        <\/nav>\r\n        <\/div>\r\n    \r\n \r\n    <\/div>\r\n<\/div><\/div><div id=\"panel-52775-0-0-1\" class=\"so-panel widget widget_overview-second-widget\" data-index=\"1\" ><div id=\"our-approach\" class=\"panel-widget-style panel-widget-style-for-52775-0-0-1\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-overview-second-widget so-widget-overview-second-widget-default-d75171398898-52775\"\n\t\t\t\n\t\t>   <section class=\"make-better-wrap make-better-wrap-inner-page  sec-space-90 space-col\">\n            <div class=\"container\">\n\n                <div class=\"row\">\n                    <div class=\"col-lg-4\">\n                        <h2 data-aos=\"fade-up\"  >Our approach<\/h2>\n                    <\/div>\n                    <div class=\"col-lg-7 offset-lg-1\">\n                        <div class=\"common-content\" data-aos=\"fade-up\">\n                           <p>Our approach helps brands make different decisions to focus on areas with maximum impact on business outcomes.<\/p>\n<p>We\u2019ll help you build an insight led CX strategy that does more than cut churn, but actually builds profitable customer relationships, drive revenue growth and increase market share.<\/p>\n<p>What drives loyal behaviour in your sector? We\u2019ll show you.<\/p>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/section>\n<\/div><\/div><\/div><div id=\"panel-52775-0-0-2\" class=\"so-panel widget widget_our-products-widget\" data-index=\"2\" ><div id=\"how-it-works\" class=\"panel-widget-style panel-widget-style-for-52775-0-0-2\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-our-products-widget so-widget-our-products-widget-default-d75171398898-52775\"\n\t\t\t\n\t\t>            <section class=\"our-products sec-space-90\" id=\"how-it-works\">\r\n                <div class=\"container dflex\">\r\n                    <div class=\"sidebar\">\r\n                                                            <h2 data-aos=\"fade-up\">How it works<\/h2>\r\n                                                        \r\n                        <div class=\"c-text\" data-aos=\"fade-up\" ><p>Understanding loyalty in your sector. Learn about the drivers of attitudinal loyalty in your space. Benchmark your performance against rivals and see what part a more personalised relationship with customers would play.<\/p>\n \r\n                                                    <\/div>\r\n                            \r\n                    <\/div>\r\n                    \r\n                                                    <div class=\"common-content\">\r\n                                    <script src=\"https:\/\/unpkg.com\/@lottiefiles\/lottie-player@latest\/dist\/lottie-player.js\"><\/script> \r\n                                    \r\n                                    <!-- Single item -->\r\n                                                                                    <article class=\"card\">\r\n\r\n                                                                                                                        <div class=\"number\">01<\/div> \r\n                                                                                                                                <div class=\"card-body\">\r\n                                                                                                                                                    <h3 class=\"h4\" data-aos=\"fade-up\">Upgrade your existing relationship study<\/h3>\r\n                                                                                                                                                \r\n                                                                    <div class=\"c-text\" data-aos=\"fade-up\">\r\n                                                                        <p>Wanting more business changing insight from your current relationship survey? Integrate our CX Framework to go above and beyond KPI reporting. Turn your relationship survey from a KPI heavy, NPS focused, problem solving project to a strategic relationship opportunity to increase long term loyalty and revenue.<\/p>\n   \r\n                                                                        \r\n                                                                                                                                            <\/div>\r\n                                     \r\n                                                                <\/div>\r\n                                                                                                            <\/article>\r\n                                                                                            <article class=\"card\">\r\n\r\n                                                                                                                        <div class=\"number\">02<\/div> \r\n                                                                                                                                <div class=\"card-body\">\r\n                                                                                                                                                    <h3 class=\"h4\" data-aos=\"fade-up\">Identify drivers of Attitudinal Loyalty<\/h3>\r\n                                                                                                                                                \r\n                                                                    <div class=\"c-text\" data-aos=\"fade-up\">\r\n                                                                        <p>If Loyalty better predicts revenue per customer, then diagnose how to build Loyalty. By incorporating the 5 Building Blocks of Loyalty, our framework shows brands the opportunities with biggest impact to prioritise o building engaging, profitable relationships with customers.<\/p>\n   \r\n                                                                        \r\n                                                                                                                                            <\/div>\r\n                                     \r\n                                                                <\/div>\r\n                                                                                                            <\/article>\r\n                                                                                            <article class=\"card\">\r\n\r\n                                                                                                                        <div class=\"number\">03<\/div> \r\n                                                                                                                                <div class=\"card-body\">\r\n                                                                                                                                                    <h3 class=\"h4\" data-aos=\"fade-up\">Create a strategic loyalty plan <\/h3>\r\n                                                                                                                                                \r\n                                                                    <div class=\"c-text\" data-aos=\"fade-up\">\r\n                                                                        <p>Discuss and action plan with stakeholder workshops. Drive engagement with linkage to business outcomes. Demonstrate the commercial promise of building Attitudinal Loyalty and better customer relationships. <\/p>\n   \r\n                                                                        \r\n                                                                                                                                            <\/div>\r\n                                     \r\n                                                                <\/div>\r\n                                                                                                            <\/article>\r\n                                                                                            <article class=\"card\">\r\n\r\n                                                                                                                        <div class=\"number\">04<\/div> \r\n                                                                                                                                <div class=\"card-body\">\r\n                                                                                                                                                    <h3 class=\"h4\" data-aos=\"fade-up\">Segment your Customers through Loyalty and Relationship<\/h3>\r\n                                                                                                                                                \r\n                                                                    <div class=\"c-text\" data-aos=\"fade-up\">\r\n                                                                        <p>Use our powerful Degrees of Loyalty segmentation to segment your customers through attitudinal loyalty and past switching behaviour, to identify new initiatives and tactics to target customers, build relationships and reduce churn.<\/p>\n   \r\n                                                                        \r\n                                                                                                                                            <\/div>\r\n                                     \r\n                                                                <\/div>\r\n                                                                                                            <\/article>\r\n                                                                            <\/div>\r\n                                            <\/div>\r\n            <\/section>\r\n        <\/div><\/div><\/div><div id=\"panel-52775-0-0-3\" class=\"so-panel widget widget_research-benefits-widget\" data-index=\"3\" ><div id=\"benefits\" class=\"panel-widget-style panel-widget-style-for-52775-0-0-3\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-research-benefits-widget so-widget-research-benefits-widget-default-d75171398898-52775\"\n\t\t\t\n\t\t><section class=\"research-benefits sec-space-90\">\r\n\t<div class=\"container\">\r\n\t\t<div class=\"row heading-row\">\r\n\t\t\t<div class=\"col-lg-6\">\r\n\t\t\t\t<h2 data-aos=\"fade-up\">Benefits<\/h2>\r\n\t\t\t\t<p data-aos=\"fade-up\"><\/p>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t<div class=\"row benefits-row\">\r\n\t\t                \t\t\t<div class=\"col-lg-4 benefit-item\" data-aos=\"fade-up\">\r\n\t\t\t\t<div class=\"benefit-icon\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/08\/Customer-Experience.svg\" alt=\"\" \/>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<h3 class=\"h5\">Business outcome focused<\/h3>\r\n\t\t\t    \t\t\t    \t\t\t\t<p>Use your customer relationship research to diagnose new opportunities to grow revenue per customer growth. Identify the functional and emotional levers to build loyalty.<\/p>\r\n\t\t\t                       \t\t\t<\/div>\r\n\t\t   \t\t\t<div class=\"col-lg-4 benefit-item\" data-aos=\"fade-up\">\r\n\t\t\t\t<div class=\"benefit-icon\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/08\/Customer-Experience.svg\" alt=\"\" \/>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<h3 class=\"h5\">Engaged Stakeholders<\/h3>\r\n\t\t\t    \t\t\t    \t\t\t\t<p>Through the focus on business outcomes, engage Stakeholders with the commercial promise. Move from KPI reporting to take different actions to build engagement with customers, drive advocacy and revenue growth.<\/p>\r\n\t\t\t                       \t\t\t<\/div>\r\n\t\t   \t\t\t<div class=\"col-lg-4 benefit-item\" data-aos=\"fade-up\">\r\n\t\t\t\t<div class=\"benefit-icon\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/08\/Customer-Experience.svg\" alt=\"\" \/>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<h3 class=\"h5\">Connecting attitudes with behaviours<\/h3>\r\n\t\t\t    \t\t\t    \t\t\t\t<p>Build a strategic Loyalty plan through connecting customer attitudes with behaviours. Join the dots on your customer relationship research to prioritise actions with the biggest impact on future customer behaviour.<\/p>\r\n\t\t\t                       \t\t\t<\/div>\r\n\t\t   \t\t<\/div>\r\n\t<\/div>\r\n<\/section>\r\n        \r\n<\/div><\/div><\/div><div id=\"panel-52775-0-0-4\" class=\"so-panel widget widget_research-methods-widget\" data-index=\"4\" ><div id=\"research-methods\" class=\"panel-widget-style panel-widget-style-for-52775-0-0-4\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-research-methods-widget so-widget-research-methods-widget-default-d75171398898-52775\"\n\t\t\t\n\t\t>\t<section class=\"research-methods sec-space-90\">\r\n            <div class=\"container\">\r\n                      <div class=\"row heading-row\">\r\n                                        <div class=\"col-lg-6 col-md-9 col-sm-9\">\r\n                        <h2 data-aos=\"fade-up\">Research methods<\/h2>\r\n                    <\/div>\r\n                                                 <\/div>\r\n                            <div class=\"row research-item-row\">\r\n\t\t\t\t \r\n                                    <div class=\"col-lg-6 col-md-12 research-item\">\r\n                        <div class=\"research-item-inner\" data-aos=\"fade-up\">\r\n                           \r\n                            <div class=\"research-image\"   style=\"background-image: url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/08\/Customer-Experience-768x768.jpg)\"  >\r\n                                                               <img decoding=\"async\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/08\/Customer-Experience-768x768.jpg\"\r\n                                    alt=\"\" \/>\r\n                                                            <\/div>\r\n                       \r\n                                                        <div class=\"research-name\">\r\n                                                                 <h3 class=\"h5\">Customer experience<\/h3>\r\n                                                                                                  <a href=\"\/research-consulting\/customer-experience\" class=\"btn-simple-arrow\" aria-label=\"Customer experience\"><\/a>\r\n                                                            <\/div>\r\n                                                <\/div>\r\n                    <\/div>\r\n                                        <div class=\"col-lg-6 col-md-12 research-item\">\r\n                        <div class=\"research-item-inner\" data-aos=\"fade-up\">\r\n                           \r\n                            <div class=\"research-image\"   style=\"background-image: url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2023\/05\/customer-satisfaction-and-loyalty.jpg)\"  >\r\n                                                               <img decoding=\"async\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2023\/05\/customer-satisfaction-and-loyalty.jpg\"\r\n                                    alt=\"\" \/>\r\n                                                            <\/div>\r\n                       \r\n                                                        <div class=\"research-name\">\r\n                                                                 <h3 class=\"h5\">Customer journey mapping<\/h3>\r\n                                                                                                  <a href=\"\/research-consulting\/customer-experience\/journey-mapping\/\" class=\"btn-simple-arrow\" aria-label=\"Customer journey mapping\"><\/a>\r\n                                                            <\/div>\r\n                                                <\/div>\r\n                    <\/div>\r\n                                        <div class=\"col-lg-6 col-md-12 research-item\">\r\n                        <div class=\"research-item-inner\" data-aos=\"fade-up\">\r\n                           \r\n                            <div class=\"research-image\"   style=\"background-image: url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/08\/Customer-Experience-2-768x768.jpg)\"  >\r\n                                                               <img decoding=\"async\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/08\/Customer-Experience-2-768x768.jpg\"\r\n                                    alt=\"\" \/>\r\n                                                            <\/div>\r\n                       \r\n                                                        <div class=\"research-name\">\r\n                                                                 <h3 class=\"h5\">Loyalty &amp; development<\/h3>\r\n                                                                                                  <a href=\"https:\/\/savanta.com\/research-consulting\/customer-experience\/loyalty-development\/\" class=\"btn-simple-arrow\" aria-label=\"Loyalty &amp; development\"><\/a>\r\n                                                            <\/div>\r\n                                                <\/div>\r\n                    <\/div>\r\n                                        <div class=\"col-lg-6 col-md-12 research-item\">\r\n                        <div class=\"research-item-inner\" data-aos=\"fade-up\">\r\n                           \r\n                            <div class=\"research-image\"   style=\"background-image: url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2023\/05\/customer-satisfaction-and-loyalty.jpg)\"  >\r\n                                                               <img decoding=\"async\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2023\/05\/customer-satisfaction-and-loyalty.jpg\"\r\n                                    alt=\"\" \/>\r\n                                                            <\/div>\r\n                       \r\n                                                        <div class=\"research-name\">\r\n                                                                 <h3 class=\"h5\">Touchpoint tracking<\/h3>\r\n                                                                                                  <a href=\"https:\/\/savanta.com\/research-consulting\/customer-experience\/touchpoint-tracking\" class=\"btn-simple-arrow\" aria-label=\"Touchpoint tracking\"><\/a>\r\n                                                            <\/div>\r\n                                                <\/div>\r\n                    <\/div>\r\n                                    <\/div>\r\n                        <\/div>\r\n        <\/section>\r\n        \r\n<\/div><\/div><\/div><div id=\"panel-52775-0-0-5\" class=\"so-panel widget widget_get-in-touch-widget\" data-index=\"5\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-get-in-touch-widget so-widget-get-in-touch-widget-default-d75171398898-52775\"\n\t\t\t\n\t\t><section class=\"subscribe-wrap sec-space-90\" id=\"want-to-discover-how-we-can-help-your-brand\">\r\n              <div class=\"container\">\r\n                <div class=\"subscribe-in\"  >\r\n                                      <div class=\"common-content\" data-aos=\"fade-up\"   >\r\n                                               <h2 class=\"h3\">Want to discover how we can help your brand?<\/h2>\r\n                                                                      <\/div>\r\n                                     \r\n                    <a href=\"\/contact-us\/\" class=\"btn btn-black btn-arrow hover-dark\" data-aos=\"fade-up\"    data-aos-delay=\"200\">Contact us<\/a>\r\n                                  <\/div>\r\n            <\/div>\r\n                     <\/section>\r\n<\/div><\/div><div id=\"panel-52775-0-0-6\" class=\"so-panel widget widget_full-width-video-widget\" data-index=\"6\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-full-width-video-widget so-widget-full-width-video-widget-default-d75171398898-52775\"\n\t\t\t\n\t\t>\n            <div class=\"custom-videos video-parent sec-space-90\" data-aos=\"fade-up\">\n                <div class=\"container\">\n                    <!-- Single video --> \n\n                    <div class=\"embed-vimeo\" data-video-id=\"932778035\">\n                        <button class=\"embed-vimeo-play\"><span class=\"sr-only\">Play Video<\/span><\/button>\n                        <img decoding=\"async\" data-vimeo-id=\"932778035\" src=\"\" alt=\"Savanta customer experience video\" \/>\n                    <\/div>\n\n                                                    <a href=\"#\" data-aos=\"fade-up\" class=\"btn-simple-arrow view-transcript\" data-transcript=\"top\">View transcript<\/a>\n\n                                <br\/><br\/>\n                                <div id=\"transcript_top\" class=\"transcript-content\" style=\"display: none;\">\n                                    <h5 style=\"padding: 15px 15px 15px 0px;\">Video Transcript<\/h5>\n\n                                    <div style=\"padding: 0px 20px 0px 40px;border-left: 1px dashed #F5AEB3;\">\n                                        <p>00:05<br \/>\nLooking to transform your customer experience research into real business results?<br \/>\nAt Savanta, we\u2019ve always been passionate about understanding and improving customer and user experiences. But we take experience expertise a step further using our CX framework. A proven tool to drive business outcomes, not just monitor them.<\/p>\n<p>00:25<br \/>\nMost typical CX research focuses on three core building blocks that demonstrate basic satisfaction: quality, value, and sharing. Whilst these are three key pillars of the Savanta CX framework, we also add closeness and magnetism. Aspects that are often overlooked, but which allow you to delve deeper, to more accurately target investment and behaviours that impact commercial targets and act as key indicators of engagement and growth. <\/p>\n<p>00:57<br \/>\nWe\u2019ve developed a flexible blueprint that targets key business objectives and easily integrates with existing research. It\u2019s detailed enough to focus on specific product service aspects that influence outcomes like customer retention, acquisition, and revenue growth, beyond a \u201cone size fits all\u201d metric. <\/p>\n<p>01:16<br \/>\nOur framework equips you with vital insights for future performance improvement. This insight can combine our top-tier AI-analytics to provide targeted insight across business units, ensuring marginal gains through every aspect of product service delivery.<\/p>\n<p>01:31<br \/>\nGreat customer experience isn\u2019t just about fixing problems, it\u2019s about fostering attitudinal loyalty to drive business outcomes. Find out how to improve your customer\u2019s experiences so they not only come back, but also spend more, and bring more of their friends and family with them. Let us know if you\u2019d like to know more. Get in contact today. <\/p>\n<p>Info.savanta.com\/contact-us\/cx<\/p>\n                                    <\/div>\n                                <\/div>\n                            \n                    <!-- Single video -->\n                <\/div>\n            <\/div>\n        <\/div><\/div>           \n         \n        <section class=\"case-study-widget sec-space-90 is-visible\" id=\"case-studies\">\n            <div class=\"container\">\n                            <div class=\"title-wrap\">\n                    <h2 data-aos=\"fade-up\">Case studies<\/h2>\n                                    <\/div>\n              \n                                <div class=\"case-study-slider\"  >\n                    <div class=\"swiper-wrapper\">\n                             <!-- single slide -->\n                         <div class=\"swiper-slide\">\n\n                            <div class=\"single-item\">\n                                <div class=\"item-left\">\n                                    <div class=\"item-wrap\">\n\n                                        <h2 data-swiper-parallax-y=\"-50\" data-swiper-parallax-duration=\"500\"\n                                        data-swiper-parallax-opacity=\"0\"> ATPI<strong>Gauging customer perceptions<\/strong> <\/h2>\n                                    <p data-swiper-parallax-y=\"-20\" data-swiper-parallax-duration=\"700\"\n                                        data-swiper-parallax-opacity=\"0\"><\/p>\n                                    <a href=\"https:\/\/savanta.com\/eu\/case-studies\/atpi\/\" class=\"btn btn-arrow btn-white\" data-swiper-parallax-y=\"-30\"\n                                        data-swiper-parallax-duration=\"1000\" data-swiper-parallax-opacity=\"0\">\n                                        Learn More <\/a>\n                                    <\/div>\n                                <\/div>\n                                                                <div class=\"item-right\">\n                                    <figure data-swiper-parallax-x=\"-150\" data-swiper-parallax-duration=\"1000\">\n                                                                               \n                                        <img decoding=\"async\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/07\/ATPI-isolate-1.0-e1664273949114.png.webp\" alt=\"\" >\n                                    <\/figure>\n\n                                    <div class=\"animate-img\">\n                                    <svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n                                            xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" width=\"180px\"\n                                            height=\"180px\" viewBox=\"0 0 90 90\" xml:space=\"preserve\">\n                                            <circle class=\"circle\" cx=\"45\" cy=\"45\" r=\"36\" fill=\"transparent\"\n                                                stroke=\"black\" stroke-width=\"9\"><\/circle>\n                                            <circle class=\"another-circle\" transform=\"rotate(-90 45 45)\" cx=\"45\" cy=\"45\"\n                                                r=\"36\" fill=\"transparent\" stroke=\"black\" stroke-width=\"9\"><\/circle>\n\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n                           \n                            <\/div>\n                        <\/div>\n                        <!-- single slide -->\n                         <!-- single slide -->\n                         <div class=\"swiper-slide\">\n\n                            <div class=\"single-item\">\n                                <div class=\"item-left\">\n                                    <div class=\"item-wrap\">\n\n                                        <h2 data-swiper-parallax-y=\"-50\" data-swiper-parallax-duration=\"500\"\n                                        data-swiper-parallax-opacity=\"0\"> REXEL<strong>Sparking a new buying process <\/strong> <\/h2>\n                                    <p data-swiper-parallax-y=\"-20\" data-swiper-parallax-duration=\"700\"\n                                        data-swiper-parallax-opacity=\"0\"><\/p>\n                                    <a href=\"https:\/\/savanta.com\/eu\/case-studies\/rexel\/\" class=\"btn btn-arrow btn-white\" data-swiper-parallax-y=\"-30\"\n                                        data-swiper-parallax-duration=\"1000\" data-swiper-parallax-opacity=\"0\">\n                                        Learn More <\/a>\n                                    <\/div>\n                                <\/div>\n                                                                <div class=\"item-right\">\n                                    <figure data-swiper-parallax-x=\"-150\" data-swiper-parallax-duration=\"1000\">\n                                                                               \n                                        <img decoding=\"async\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/07\/Rexel-isolate-2.0-e1664207996731.png.webp\" alt=\"\" >\n                                    <\/figure>\n\n                                    <div class=\"animate-img\">\n                                    <svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n                                            xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" width=\"180px\"\n                                            height=\"180px\" viewBox=\"0 0 90 90\" xml:space=\"preserve\">\n                                            <circle class=\"circle\" cx=\"45\" cy=\"45\" r=\"36\" fill=\"transparent\"\n                                                stroke=\"black\" stroke-width=\"9\"><\/circle>\n                                            <circle class=\"another-circle\" transform=\"rotate(-90 45 45)\" cx=\"45\" cy=\"45\"\n                                                r=\"36\" fill=\"transparent\" stroke=\"black\" stroke-width=\"9\"><\/circle>\n\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n                           \n                            <\/div>\n                        <\/div>\n                        <!-- single slide -->\n                         <!-- single slide -->\n                         <div class=\"swiper-slide\">\n\n                            <div class=\"single-item\">\n                                <div class=\"item-left\">\n                                    <div class=\"item-wrap\">\n\n                                        <h2 data-swiper-parallax-y=\"-50\" data-swiper-parallax-duration=\"500\"\n                                        data-swiper-parallax-opacity=\"0\"> Leading sports venue<strong>Spectator expectations<\/strong> <\/h2>\n                                    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src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/07\/Sports-venue-visitor-isolate-1.0-e1664208598596.png.webp\" alt=\"\" >\n                                    <\/figure>\n\n                                    <div class=\"animate-img\">\n                                    <svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n                                            xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" width=\"180px\"\n                                            height=\"180px\" viewBox=\"0 0 90 90\" xml:space=\"preserve\">\n                                            <circle class=\"circle\" cx=\"45\" cy=\"45\" r=\"36\" fill=\"transparent\"\n                                                stroke=\"black\" stroke-width=\"9\"><\/circle>\n                                            <circle class=\"another-circle\" transform=\"rotate(-90 45 45)\" cx=\"45\" cy=\"45\"\n                                                r=\"36\" fill=\"transparent\" stroke=\"black\" stroke-width=\"9\"><\/circle>\n\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n                           \n                            <\/div>\n                        <\/div>\n                        <!-- single slide -->\n                      \n                    <\/div>\n\n                <\/div>\n                            <div class=\"arrow-custom\">\n                    <div class=\"swiper-button-prev\"><\/div>\n                    <div class=\"swiper-button-next\"><\/div>\n                <\/div>\n            <\/div>\n        <\/section>\n  \n\n                    \n                  <section class=\"feature-report is-rotating\" id=\"reports\">\n            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 40 40\" class=\"loader-progress\">\n            <circle class=\"fill-round\"   fill=\"none\" stroke-linecap=\"round\" cx=\"20\" cy=\"20\" r=\"15.915494309\" \/>\n            <circle class=\"progress\" fill=\"none\" stroke-linecap=\"round\" cx=\"20\" cy=\"20\" r=\"15.915494309\" \/>\n            <\/svg>\n            <div class=\"subheading\" >\n                <span data-aos=\"fade-up\"><\/span>\n            <\/div>\n            <div class=\"fr-cursor\"><\/div>\n            <div class=\"fr-cursor2\"><\/div> \n            <div class=\"swiper-container feature-report-slider\"  >\n                <div class=\"swiper-wrapper\">\n\n\n                                 <!-- Single item -->\n                    <div class=\"swiper-slide\">\n                      <figure class=\"slide-bgimg\"\n                            style=\"background-image:url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/11\/Eco-segmentation-wind.jpg.webp)\"\n                            data-swiper-parallax-x=\"50%\">\n                            <img decoding=\"async\" width=\"1000\" height=\"453\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/11\/Eco-segmentation-wind.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" \/>                        <\/figure>\n                                                <div class=\"content\">\n                            <div class=\"h2\" data-swiper-parallax-x=\"-80%\" data-swiper-parallax-opacity=\"0%\">Sustainability Segmentation: how marketers can turn good intentions into green buying behaviours <\/div>\n                            <div class=\"caption\" data-swiper-parallax-x=\"-70%\" data-swiper-parallax-opacity=\"50%\">Our latest report helps brands overcome the many roadblocks to a sustainable future - through the power of audience insight. As the impacts of climate change grow more extreme, we all know the imperative for sustainable behaviours to be adopted across society, particularly when it comes to consumer choices<\/div>\n                            <a href=\"https:\/\/savanta.com\/eu\/knowledge-centre\/report\/savanta-eco-segmentation-how-marketers-can-turn-good-intentions-into-green-buying-behaviours\/\" class=\"btn btn-white btn-arrow\" data-swiper-parallax-x=\"-280%\"\n                                data-swiper-parallax-opacity=\"20%\">Learn More<\/a>\n                        <\/div>\n                      \n                    <\/div>\n                    <!-- Single item -->\n                                 <!-- Single item -->\n                    <div class=\"swiper-slide\">\n                      <figure class=\"slide-bgimg\"\n                            style=\"background-image:url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/08\/pexels-negative-space-34639-768x768.jpg.webp)\"\n                            data-swiper-parallax-x=\"50%\">\n                            <img decoding=\"async\" width=\"1920\" height=\"1920\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/08\/pexels-negative-space-34639-1920x1920.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" \/>                        <\/figure>\n                                                <div class=\"content\">\n                            <div class=\"h2\" data-swiper-parallax-x=\"-80%\" data-swiper-parallax-opacity=\"0%\">Define and measure channel content and value <\/div>\n                            <div class=\"caption\" data-swiper-parallax-x=\"-70%\" data-swiper-parallax-opacity=\"50%\">Channels now have to work harder than ever before to give viewers the content they want. We highlight the key benefits of measuring content value in our latest guide.\r\n<br \/> \r\n<br \/>\r\nDownload it free below.<\/div>\n                            <a href=\"https:\/\/savanta.com\/eu\/knowledge-centre\/report\/maximise-your-investment\/\" class=\"btn btn-white btn-arrow\" data-swiper-parallax-x=\"-280%\"\n                                data-swiper-parallax-opacity=\"20%\">Learn More<\/a>\n                        <\/div>\n                      \n                    <\/div>\n                    <!-- Single item -->\n                   \n                <\/div>\n                                <!-- If we need navigation buttons -->\n                <div class=\"swiper-button-prev  \"><\/div>\n                <div class=\"swiper-button-next  \"><\/div>\n            <\/div>\n        <\/section>\n   \n              \n    \n    <section class=\"knowledge-centre sec-space-90\" id=\"\">\n      <div class=\"container\">\n        \n        <div class=\"knowledge-centre-inner\">\n          <div class=\"left-col\">\n            <div class=\"kc-cursor\">\n              Explore\n            <\/div>\n                      <\/div>\n          <div class=\"right-col\">\n            <div class=\"right-row\">\n              \n            <\/div>\n          <\/div>\n        <\/div>\n\n              <\/div>\n    <\/section>\n\n\n  <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Scroll Our approach How it works Benefits Research methods Case studies Reports Our approach Our approach helps brands make different decisions to focus on areas with maximum impact on business outcomes. We\u2019ll help you build an insight led CX strategy that does more than cut churn, but actually builds profitable customer relationships, drive revenue growth and increase market share. What drives loyal behaviour in your sector? We\u2019ll show you. How it works Understanding loyalty in your sector. Learn about the drivers of attitudinal loyalty in your space. Benchmark your performance against rivals and see what part a more personalised relationship with customers would play. 01 Upgrade your existing relationship study Wanting more business changing insight from your current relationship survey? Integrate our CX Framework to go above and beyond KPI reporting. Turn your relationship survey from a KPI heavy, NPS focused, problem solving project to a strategic relationship opportunity to increase long term loyalty and revenue. 02 Identify drivers of Attitudinal Loyalty If Loyalty better predicts revenue per customer, then diagnose how to build Loyalty. By incorporating the 5 Building Blocks of Loyalty, our framework shows brands the opportunities with biggest impact to prioritise o building engaging, profitable relationships with customers. 03 Create a strategic loyalty plan Discuss and action plan with stakeholder workshops. Drive engagement with linkage to business outcomes. Demonstrate the commercial promise of building Attitudinal Loyalty and better customer relationships. 04 Segment your Customers through Loyalty and Relationship Use our powerful Degrees of Loyalty segmentation to segment your customers through attitudinal loyalty and past switching behaviour, to identify new initiatives and tactics to target customers, build relationships and reduce churn. Benefits Business outcome focused Use your customer relationship research to diagnose new opportunities to grow revenue per customer growth. Identify the functional and emotional levers to build loyalty. Engaged Stakeholders Through the focus on business outcomes, engage Stakeholders with the commercial promise. Move from KPI reporting to take different actions to build engagement with customers, drive advocacy and revenue growth. Connecting attitudes with behaviours Build a strategic Loyalty plan through connecting customer attitudes with behaviours. Join the dots on your customer relationship research to prioritise actions with the biggest impact on future customer behaviour. Research methods Customer experience Customer journey mapping Loyalty &amp; development Touchpoint tracking Want to discover how we can help your brand? Contact us Play Video View transcript Video Transcript 00:05 Looking to transform your customer experience research into real business results? At Savanta, we\u2019ve always been passionate about understanding and improving customer and user experiences. But we take experience expertise a step further using our CX framework. A proven tool to drive business outcomes, not just monitor them. 00:25 Most typical CX research focuses on three core building blocks that demonstrate basic satisfaction: quality, value, and sharing. Whilst these are three key pillars of the Savanta CX framework, we also add closeness and magnetism. Aspects that are often overlooked, but which allow you to delve deeper, to more accurately target investment and behaviours that impact commercial targets and act as key indicators of engagement and growth. 00:57 We\u2019ve developed a flexible blueprint that targets key business objectives and easily integrates with existing research. It\u2019s detailed enough to focus on specific product service aspects that influence outcomes like customer retention, acquisition, and revenue growth, beyond a \u201cone size fits all\u201d metric. 01:16 Our framework equips you with vital insights for future performance improvement. This insight can combine our top-tier AI-analytics to provide targeted insight across business units, ensuring marginal gains through every aspect of product service delivery. 01:31 Great customer experience isn\u2019t just about fixing problems, it\u2019s about fostering attitudinal loyalty to drive business outcomes. Find out how to improve your customer\u2019s experiences so they not only come back, but also spend more, and bring more of their friends and family with them. Let us know if you\u2019d like to know more. Get in contact today. Info.savanta.com\/contact-us\/cx Case studies ATPIGauging customer perceptions Learn More REXELSparking a new buying process Learn More Leading sports venueSpectator expectations Learn More Sustainability Segmentation: how marketers can turn good intentions into green buying behaviours Our latest report helps brands overcome the many roadblocks to a sustainable future &#8211; through the power of audience insight. As the impacts of climate change grow more extreme, we all know the imperative for sustainable behaviours to be adopted across society, particularly when it comes to consumer choices Learn More Define and measure channel content and value Channels now have to work harder than ever before to give viewers the content they want. We highlight the key benefits of measuring content value in our latest guide. Download it free below. Learn More Explore<\/p>\n","protected":false},"author":17,"featured_media":45394,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-52775","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/savanta.com\/eu\/wp-json\/wp\/v2\/pages\/52775","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/savanta.com\/eu\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/savanta.com\/eu\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/savanta.com\/eu\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/savanta.com\/eu\/wp-json\/wp\/v2\/comments?post=52775"}],"version-history":[{"count":0,"href":"https:\/\/savanta.com\/eu\/wp-json\/wp\/v2\/pages\/52775\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/savanta.com\/eu\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/savanta.com\/eu\/wp-json\/wp\/v2\/media?parent=52775"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}