{"id":52530,"date":"2023-08-17T15:52:52","date_gmt":"2023-08-17T14:52:52","guid":{"rendered":"https:\/\/savanta.com\/eu\/agencies-consultancies-industry\/"},"modified":"2023-08-17T15:52:52","modified_gmt":"2023-08-17T14:52:52","slug":"agencies-consultancies-industry","status":"publish","type":"page","link":"https:\/\/savanta.com\/eu\/agencies-consultancies-industry\/","title":{"rendered":"Agencies &#038; Consultancies"},"content":{"rendered":"<div id=\"pl-52530\"  class=\"panel-layout\" ><div id=\"pg-52530-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-52530-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-52530-0-0-0\" class=\"so-panel widget widget_one-page-navigation-widget panel-first-child\" data-index=\"0\" ><div class=\"how-we-help panel-widget-style panel-widget-style-for-52530-0-0-0\" id=\"How-we-can-help\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-one-page-navigation-widget so-widget-one-page-navigation-widget-default-d75171398898-52530\"\n\t\t\t\n\t\t>\r\n  <div class=\"wrapper-vid-img \">\r\n         <div class=\"scroll-video \">\r\n            \r\n            <div class=\"video-wrap\">\r\n           \r\n\r\n                <video class=\"video\" autoplay muted playsinline  src=\"\">\r\n                    <source src=\"video\/video.mp4\" type=\"video\/mp4\"><\/source>\r\n                    <source src=\"video\/video.webm\" type=\"video\/webm\"><\/source>\r\n                    <source src=\"video\/video.mov\" type=\"video\/mov\"><\/source>\r\n                <\/video>\r\n\r\n\r\n            <\/div>\r\n         \r\n             <button class=\"button-down-arrow\" >\r\n                <span class=\"txt-down\">Scroll<\/span>\r\n                <span class=\"txt-arrow\"><\/span>\r\n            <\/button>\r\n        <\/div>\r\n\r\n        \r\n           \r\n               <div class=\"cb-nav-bar-wrap\">\r\n        <nav class=\"cb-nav-bar\">\r\n            <div class=\"container\">\r\n                <ul>\r\n                                            \r\n\r\n                    <li class=\"active \" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#our-approach\">Our approach<\/a>\r\n                        \r\n                    <\/li>\r\n                                             \r\n\r\n                    <li class=\"\" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#how-we-help\">How we help<\/a>\r\n                        \r\n                    <\/li>\r\n                                             \r\n\r\n                    <li class=\"\" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#reports\">Reports<\/a>\r\n                        \r\n                    <\/li>\r\n                                         \r\n                <\/ul>\r\n            <\/div>\r\n        <\/nav>\r\n        <\/div>\r\n    \r\n \r\n    <\/div>\r\n<\/div><\/div><\/div><div id=\"panel-52530-0-0-1\" class=\"so-panel widget widget_overview-second-widget\" data-index=\"1\" ><div class=\"our-approach panel-widget-style panel-widget-style-for-52530-0-0-1\" id=\"Our-approach\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-overview-second-widget so-widget-overview-second-widget-default-d75171398898-52530\"\n\t\t\t\n\t\t>   <section class=\"make-better-wrap make-better-wrap-inner-page  sec-space-90 space-col\">\n            <div class=\"container\">\n\n                <div class=\"row\">\n                    <div class=\"col-lg-4\">\n                        <h2 data-aos=\"fade-up\"  >Our approach<\/h2>\n                    <\/div>\n                    <div class=\"col-lg-7 offset-lg-1\">\n                        <div class=\"common-content\" data-aos=\"fade-up\">\n                           If you\u2019re looking for a research partner to support you across the full scope of your agency or consultancy to enhance your position in the market and win more pitches\u2026 look no further!\n\nCreative and concept development and testing. Proposition development. Audience understanding. Ongoing tracking to demonstrate your ROI. Without these insights, it\u2019s all just guesswork. And that just won\u2019t cut it with your clients.\n\nOur specialist team delivers insight and data services to agencies and consultancies using a combination of proprietary survey technology, deep sector expertise, global access to audiences and intelligent products. All designed to make running your research projects as easy and pain free as possible. While giving you that illusive edge in a crowded market.                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/section>\n<\/div><\/div><\/div><div id=\"panel-52530-0-0-2\" class=\"so-panel widget widget_consumer-services-widget\" data-index=\"2\" ><div class=\"how-we-help panel-widget-style panel-widget-style-for-52530-0-0-2\" id=\"How-we-help\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-consumer-services-widget so-widget-consumer-services-widget-default-d75171398898-52530\"\n\t\t\t\n\t\t>     \r\n<div class=\"tabs-cb sec-space-90\" id=\"\">\r\n            <div class=\"container \">\r\n               \r\n                <div class=\"dflex\">\r\n                    <!-- Posts top \/\/-->\r\n                    <ul class=\"tabs-left\" role=\"tablist\" data-aos=\"fade-up\">\r\n                                                <li class=\"tab-728bf46f-357a-41c7-8c20-3bbad77efc990 active \" rel=\"tab-728bf46f-357a-41c7-8c20-3bbad77efc990\" tabindex=\"0\">Win new business<\/li>\r\n                                            <li class=\"tab-728bf46f-357a-41c7-8c20-3bbad77efc991 \" rel=\"tab-728bf46f-357a-41c7-8c20-3bbad77efc991\" tabindex=\"0\">Drive engagement and lead generation<\/li>\r\n                                            <li class=\"tab-728bf46f-357a-41c7-8c20-3bbad77efc992 \" rel=\"tab-728bf46f-357a-41c7-8c20-3bbad77efc992\" tabindex=\"0\">Develop and measure campaigns<\/li>\r\n                                            <li class=\"tab-728bf46f-357a-41c7-8c20-3bbad77efc993 \" rel=\"tab-728bf46f-357a-41c7-8c20-3bbad77efc993\" tabindex=\"0\">Develop compelling products and services<\/li>\r\n                                            <li class=\"tab-728bf46f-357a-41c7-8c20-3bbad77efc994 \" rel=\"tab-728bf46f-357a-41c7-8c20-3bbad77efc994\" tabindex=\"0\">Access your target audience<\/li>\r\n                                            <li class=\"tab-728bf46f-357a-41c7-8c20-3bbad77efc995 \" rel=\"tab-728bf46f-357a-41c7-8c20-3bbad77efc995\" tabindex=\"0\">Understand your target market<\/li>\r\n                                           \r\n                    <\/ul>\r\n                    <div class=\"tab-container\">\r\n                                                <button class=\"d_active  accordion-btn\" role=\"button\" aria-expanded=\"true\" rel=\"tab-728bf46f-357a-41c7-8c20-3bbad77efc990\">Win new business<\/button>\r\n                        <div class=\"tab_content tab-728bf46f-357a-41c7-8c20-3bbad77efc990\" data-aos=\"fade-up\"    >\r\n                            <p>Adding new logos to your creds deck is crucial for continuing commercial success. When it comes to a new business pitch, there\u2019s no doubt that having data and insights that support your proposition will help you stand out. Our agency research will help you win new business!<\/p>\n                                <div class=\"accordion-section-cst\">\r\n                                    <!-- single items  -->\r\n\r\n                                                                       \r\n                                    <div class=\"single-acco\">\r\n                                        \r\n                                        <button class=\"btn-acco\" role=\"button\">Essentials pitch winner<\/button>\r\n                                        \r\n                                        <div class=\"accodion-body\">\r\n                                           <p>This is a low-cost solution that\u2019s fast and flexible. With data and insights at the ready to enhance your proposal, we\u2019ll help you maintain a winning streak.<\/p>\n                                        <\/div>\r\n                                    <\/div>\r\n\r\n                                   \r\n                                    <div class=\"single-acco\">\r\n                                        \r\n                                        <button class=\"btn-acco\" role=\"button\">BrandVue Essentials <\/button>\r\n                                        \r\n                                        <div class=\"accodion-body\">\r\n                                           <p>Responding to a tender? Outbound prospecting? Supporting an existing client? BrandVue Essentials incorporates market intelligence trend data on over 2,500 brands across 14 sectors. See how brands are performing across hundreds of metrics over multiple years.<\/p>\n                                        <\/div>\r\n                                    <\/div>\r\n\r\n                                                                      <!-- single items  -->\r\n                                   \r\n    \r\n                                <\/div>\r\n                        <\/div>\r\n                        <!-- #tab1 -->\r\n                                              <button class=\" accordion-btn\" role=\"button\"  rel=\"tab-728bf46f-357a-41c7-8c20-3bbad77efc991\">Drive engagement and lead generation<\/button>\r\n                        <div class=\"tab_content tab-728bf46f-357a-41c7-8c20-3bbad77efc991\" data-aos=\"fade-up\" >\r\n                            <p>Being top of mind amongst your existing and potential clients may be the difference between receiving a brief and not. Outbound sales can be hard. Create a lead generation strategy that\u2019s content-led and works smarter, not harder, to drive new business sales.<\/p>\n                                <div class=\"accordion-section-cst\">\r\n                                    <!-- single items  -->\r\n\r\n                                                                       \r\n                                    <div class=\"single-acco\">\r\n                                        \r\n                                        <button class=\"btn-acco\" role=\"button\">Thought leadership<\/button>\r\n                                        \r\n                                        <div class=\"accodion-body\">\r\n                                           <p>Sharing your approach, forecasts and advice is a powerful way to increase the profile of your brand. Craft compelling thought leadership material that prompts deep thinking by following Savanta\u2019s Seven Rs.<\/p>\n                                        <\/div>\r\n                                    <\/div>\r\n\r\n                                   \r\n                                    <div class=\"single-acco\">\r\n                                        \r\n                                        <button class=\"btn-acco\" role=\"button\">Short-form content for PR<\/button>\r\n                                        \r\n                                        <div class=\"accodion-body\">\r\n                                           <p>Create an ongoing stream of content about your agency touches on industry or seasonal trends. A great way to keep clients and prospects updated with valuable stats and insights. Our quick quantitative or qualitative offering is a cost-effective way of producing content without breaking the bank.<\/p>\n                                        <\/div>\r\n                                    <\/div>\r\n\r\n                                                                      <!-- single items  -->\r\n                                   \r\n    \r\n                                <\/div>\r\n                        <\/div>\r\n                        <!-- #tab1 -->\r\n                                              <button class=\" accordion-btn\" role=\"button\"  rel=\"tab-728bf46f-357a-41c7-8c20-3bbad77efc992\">Develop and measure campaigns<\/button>\r\n                        <div class=\"tab_content tab-728bf46f-357a-41c7-8c20-3bbad77efc992\" data-aos=\"fade-up\" >\r\n                            <p>From creation and development of campaigns to optimization and testing, through to ongoing measurement. We have a suite of solutions to support agencies throughout the project lifecycle, enabling better decision making and helping them to prove ROI.<\/p>\n                                <div class=\"accordion-section-cst\">\r\n                                    <!-- single items  -->\r\n\r\n                                                                       \r\n                                    <div class=\"single-acco\">\r\n                                        \r\n                                        <button class=\"btn-acco\" role=\"button\">Brand tracking<\/button>\r\n                                        \r\n                                        <div class=\"accodion-body\">\r\n                                           <p>To stay one step ahead, it\u2019s vital to measure and monitor marketing strategy effectiveness and whether shifting brand perceptions align to long-term goals. It\u2019s all about improving targeting and cut-through. Brand tracking allows you to benchmark your brand\u2019s strength in a competitive context and set targets for brand growth.<\/p>\n                                        <\/div>\r\n                                    <\/div>\r\n\r\n                                   \r\n                                    <div class=\"single-acco\">\r\n                                        \r\n                                        <button class=\"btn-acco\" role=\"button\">Campaign evaluation<\/button>\r\n                                        \r\n                                        <div class=\"accodion-body\">\r\n                                           <p>Test and refine your marketing campaign in terms of saliency, stand-out, message take-out, impact on brand perceptions and KPIs. Measure the impact your campaigns have had on your overall brand health.<\/p>\n                                        <\/div>\r\n                                    <\/div>\r\n\r\n                                   \r\n                                    <div class=\"single-acco\">\r\n                                        \r\n                                        <button class=\"btn-acco\" role=\"button\">Creative development<\/button>\r\n                                        \r\n                                        <div class=\"accodion-body\">\r\n                                           <p>Sometimes you just need a few extra brains to work through a creative concept you\u2019re developing for a client. Data-backed insight can help you refine and adapt your proposed creative and messaging.<\/p>\n                                        <\/div>\r\n                                    <\/div>\r\n\r\n                                   \r\n                                    <div class=\"single-acco\">\r\n                                        \r\n                                        <button class=\"btn-acco\" role=\"button\">Message and campaign development<\/button>\r\n                                        \r\n                                        <div class=\"accodion-body\">\r\n                                           <p>Influence attitudes and behaviors with messages and campaigns that perfectly to resonate with target audiences. Gaining emotional engagement is hard. We advise on the messages, formats and channels that will help your clients stand out. We also conduct campaign performance analysis by looking at the cut-through and measuring the impact on brand awareness and desired consumer behavior.<\/p>\n                                        <\/div>\r\n                                    <\/div>\r\n\r\n                                                                      <!-- single items  -->\r\n                                   \r\n    \r\n                                <\/div>\r\n                        <\/div>\r\n                        <!-- #tab1 -->\r\n                                              <button class=\" accordion-btn\" role=\"button\"  rel=\"tab-728bf46f-357a-41c7-8c20-3bbad77efc993\">Develop compelling products and services<\/button>\r\n                        <div class=\"tab_content tab-728bf46f-357a-41c7-8c20-3bbad77efc993\" data-aos=\"fade-up\" >\r\n                            <p>Want to ensure your next product or service flies? No problem. We can help you by identifying unmet needs, co-creating new solutions, and testing and refining existing late-stage concepts.<\/p>\n                                <div class=\"accordion-section-cst\">\r\n                                    <!-- single items  -->\r\n\r\n                                                                       \r\n                                    <div class=\"single-acco\">\r\n                                        \r\n                                        <button class=\"btn-acco\" role=\"button\">Ideation and concept development<\/button>\r\n                                        \r\n                                        <div class=\"accodion-body\">\r\n                                           <p>Enhance your current portfolio. Successfully bring new ideas to market. Put customer insight at the heart of your product and concept development. By identifying unmet needs in the market or your product portfolio, we can help guide your product roadmap or facilitate co-creation for customers and prospects.<\/p>\n                                        <\/div>\r\n                                    <\/div>\r\n\r\n                                   \r\n                                    <div class=\"single-acco\">\r\n                                        \r\n                                        <button class=\"btn-acco\" role=\"button\">Concept testing <\/button>\r\n                                        \r\n                                        <div class=\"accodion-body\">\r\n                                           <p>What\u2019s the most important thing to do before you launch a big campaign for a client? Test your target! Doing this before launch helps optimize and refine creative and messaging for accelerated impact.<\/p>\n<p>What\u2019s the most important thing to do after a launch? Evaluate your client\u2019s end-user! We can help you understand campaign impact ROI and the performance of every element against KPIs. Tools include digital ad-pretesting, campaign optimizer and biometrics to understand emotional impact.<\/p>\n                                        <\/div>\r\n                                    <\/div>\r\n\r\n                                   \r\n                                    <div class=\"single-acco\">\r\n                                        \r\n                                        <button class=\"btn-acco\" role=\"button\">Pricing strategy<\/button>\r\n                                        \r\n                                        <div class=\"accodion-body\">\r\n                                           <p>Identify the optimal pricing model for your customers and prospects, the level of price sensitivity, and how adoption will change in response to pricing shifts. Pin-point the specific price-point to maximize returns from client work.<\/p>\n                                        <\/div>\r\n                                    <\/div>\r\n\r\n                                                                      <!-- single items  -->\r\n                                   \r\n    \r\n                                <\/div>\r\n                        <\/div>\r\n                        <!-- #tab1 -->\r\n                                              <button class=\" accordion-btn\" role=\"button\"  rel=\"tab-728bf46f-357a-41c7-8c20-3bbad77efc994\">Access your target audience<\/button>\r\n                        <div class=\"tab_content tab-728bf46f-357a-41c7-8c20-3bbad77efc994\" data-aos=\"fade-up\" >\r\n                            <p>Having a deep understanding of your clients target customer will better inform your work; our agency research can inform creative development and media planning to market and product understanding. We will reach a variety of relevant audiences, using a range of digital and offline methods .<\/p>\n                                <div class=\"accordion-section-cst\">\r\n                                    <!-- single items  -->\r\n\r\n                                                                       \r\n                                    <div class=\"single-acco\">\r\n                                        \r\n                                        <button class=\"btn-acco\" role=\"button\">Global consumers<\/button>\r\n                                        \r\n                                        <div class=\"accodion-body\">\r\n                                           <p>Looking to access global online consumer research panels? Through a combination of owned panels and relationships with market specialists, we can access representative consumers in over 55 markets online, with over 300 profiling data points.<\/p>\n                                        <\/div>\r\n                                    <\/div>\r\n\r\n                                   \r\n                                    <div class=\"single-acco\">\r\n                                        \r\n                                        <button class=\"btn-acco\" role=\"button\">Business professionals<\/button>\r\n                                        \r\n                                        <div class=\"accodion-body\">\r\n                                           <p>A traditionally tough audience to reach, we use a combination of online panels and bespoke recruitment, alongside old school telephone methodology to reach business professionals who aren\u2019t online.<\/p>\n                                        <\/div>\r\n                                    <\/div>\r\n\r\n                                   \r\n                                    <div class=\"single-acco\">\r\n                                        \r\n                                        <button class=\"btn-acco\" role=\"button\">High net worth individuals <\/button>\r\n                                        \r\n                                        <div class=\"accodion-body\">\r\n                                           <p>Access, engage, and understand your clients and prospects through our high-net-worth specialist team. Gain a deeper understanding of how wealthy, high-income earners and affluent audiences act, feel, think, and prioritize.<\/p>\n                                        <\/div>\r\n                                    <\/div>\r\n\r\n                                   \r\n                                    <div class=\"single-acco\">\r\n                                        \r\n                                        <button class=\"btn-acco\" role=\"button\">Gen Z<\/button>\r\n                                        \r\n                                        <div class=\"accodion-body\">\r\n                                           <p>Access Generation Z with our engaged panel of over 150,000 members. We offer a range of services, including: focus groups, in-depth interviews, ethnographic approaches, surveys, co-creation workshops, social media monitoring, immersion sessions, online communities, and video insights.<\/p>\n                                        <\/div>\r\n                                    <\/div>\r\n\r\n                                                                      <!-- single items  -->\r\n                                   \r\n    \r\n                                <\/div>\r\n                        <\/div>\r\n                        <!-- #tab1 -->\r\n                                              <button class=\" accordion-btn\" role=\"button\"  rel=\"tab-728bf46f-357a-41c7-8c20-3bbad77efc995\">Understand your target market<\/button>\r\n                        <div class=\"tab_content tab-728bf46f-357a-41c7-8c20-3bbad77efc995\" data-aos=\"fade-up\" >\r\n                            <p>Map out how and why consumers and business professionals buy solutions. What triggers the need? Who\u2019s involved? What matters to them? Where do they look? And who do they trust?<\/p>\n                                <div class=\"accordion-section-cst\">\r\n                                    <!-- single items  -->\r\n\r\n                                                                       \r\n                                    <div class=\"single-acco\">\r\n                                        \r\n                                        <button class=\"btn-acco\" role=\"button\">Market sizing and trends<\/button>\r\n                                        \r\n                                        <div class=\"accodion-body\">\r\n                                           <p>Building an accurate and comprehensive picture of the market in which you operate means you can harness big opportunities. We profile key buyers, identify market size \u2013 including key segments and growth patterns \u2013 and calculate your market share relative to competitors.<\/p>\n                                        <\/div>\r\n                                    <\/div>\r\n\r\n                                   \r\n                                    <div class=\"single-acco\">\r\n                                        \r\n                                        <button class=\"btn-acco\" role=\"button\">Audience and market segmentation<\/button>\r\n                                        \r\n                                        <div class=\"accodion-body\">\r\n                                           <p>Who is your target market, what segments best fit your offer, and how can you access and market to them? We help you reveal the ideal go-to-market propositions for each segment. Find out how best to reach new clients and how to talk to them.<\/p>\n                                        <\/div>\r\n                                    <\/div>\r\n\r\n                                                                      <!-- single items  -->\r\n                                   \r\n    \r\n                                <\/div>\r\n                        <\/div>\r\n                        <!-- #tab1 -->\r\n                      \r\n                        \r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n\r\n\r\n\r\n  \r\n<\/div><\/div><\/div><div id=\"panel-52530-0-0-3\" class=\"so-panel widget widget_quotes-widget\" data-index=\"3\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-quotes-widget so-widget-quotes-widget-default-d75171398898-52530\"\n\t\t\t\n\t\t>\r\n<div class=\"testimonial-quote sec-space-90\" id=\"3\" data-aos=\"fade-up\">\r\n            <div class=\"container\">\r\n                <div class=\"testimonial-slider swiper\"  >\r\n                    <div class=\"swiper-wrapper\">\r\n                                                 <!-- Single item -->\r\n                        <div class=\"swiper-slide\">\r\n                            <div class=\"single-item\" >\r\n                                                                <div class=\"h4\">\r\n                                   <p>\"We were really pleased with the bespoke solution which was turned around in a very tight timeframe yet produced genuine insights across a broad number of markets. We were able to get a genuine sense of people\u2019s attitudes and behaviors around key topics as well as important feedback on our creative development. It felt like Savanta were a part of our team rather than supplier.\u201d<\/p>\n                                <\/div>\r\n                                                                                         <div class=\"single-meta\">\r\n                                                                        <strong> Planning team<\/strong>\r\n                                                                                                          <em>The&amp;Partnership<\/em>\r\n                                                                     <\/div>\r\n                                                        <\/div>\r\n                        <\/div>\r\n                                                <!-- Single item -->\r\n                        \r\n                    <\/div>\r\n                    <div class=\"testimonial-arrows\">\r\n                        <div class=\"swiper-button-prev\"><\/div>\r\n                        <div class=\"swiper-button-next\"><\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n\r\n  \r\n<\/div><\/div>           \n                  <section class=\"feature-report is-rotating\" id=\"Reports\">\n            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 40 40\" class=\"loader-progress\">\n            <circle class=\"fill-round\"   fill=\"none\" stroke-linecap=\"round\" cx=\"20\" cy=\"20\" r=\"15.915494309\" \/>\n            <circle class=\"progress\" fill=\"none\" stroke-linecap=\"round\" cx=\"20\" cy=\"20\" r=\"15.915494309\" \/>\n            <\/svg>\n            <div class=\"subheading\" >\n                <span data-aos=\"fade-up\">Featured reports<\/span>\n            <\/div>\n            <div class=\"fr-cursor\"><\/div>\n            <div class=\"fr-cursor2\"><\/div> \n            <div class=\"swiper-container feature-report-slider\"  >\n                <div class=\"swiper-wrapper\">\n\n\n                                 <!-- Single item -->\n                    <div class=\"swiper-slide\">\n                      <figure class=\"slide-bgimg\"\n                            style=\"background-image:url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2026\/05\/nrd-D6Tu_L3chLE-unsplash-2.jpg.webp)\"\n                            data-swiper-parallax-x=\"50%\">\n                            <img decoding=\"async\" width=\"1920\" height=\"1440\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2026\/05\/nrd-D6Tu_L3chLE-unsplash-2.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" \/>                        <\/figure>\n                                                <div class=\"content\">\n                            <div class=\"h2\" data-swiper-parallax-x=\"-80%\" data-swiper-parallax-opacity=\"0%\">Grocery Eye: Q1 2026 <\/div>\n                            <div class=\"caption\" data-swiper-parallax-x=\"-70%\" data-swiper-parallax-opacity=\"50%\">Grocery Eye has been providing the grocery and retail industry with a snapshot of consumer attitudes across the UK for over ten years. <br> <br>\r\nBut from this edition onwards, we're going global \u2013 hearing from consumers across the UK, Europe and North America to answer the question: <b>What are the big signals shaping grocery today?<\/b><\/div>\n                            <a href=\"https:\/\/savanta.com\/eu\/knowledge-centre\/report\/grocery-eye-q1-2026\/\" class=\"btn btn-white btn-arrow\" data-swiper-parallax-x=\"-280%\"\n                                data-swiper-parallax-opacity=\"20%\">Learn More<\/a>\n                        <\/div>\n                      \n                    <\/div>\n                    <!-- Single item -->\n                                 <!-- Single item -->\n                    <div class=\"swiper-slide\">\n                      <figure class=\"slide-bgimg\"\n                            style=\"background-image:url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2024\/10\/GE-Q3-2024.jpg.webp)\"\n                            data-swiper-parallax-x=\"50%\">\n                            <img decoding=\"async\" width=\"1920\" height=\"760\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2024\/10\/GE-Q3-2024.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" \/>                        <\/figure>\n                                                <div class=\"content\">\n                            <div class=\"h2\" data-swiper-parallax-x=\"-80%\" data-swiper-parallax-opacity=\"0%\">Grocery Eye Q4 2025 <\/div>\n                            <div class=\"caption\" data-swiper-parallax-x=\"-70%\" data-swiper-parallax-opacity=\"50%\">The Grocery Eye is a quarterly report produced by Savanta to track attitudes and behaviours in the grocery sector, helping our clients to better understand their market and audiences.<\/div>\n                            <a href=\"https:\/\/savanta.com\/eu\/knowledge-centre\/report\/grocery-eye-q4-2025\/\" class=\"btn btn-white btn-arrow\" data-swiper-parallax-x=\"-280%\"\n                                data-swiper-parallax-opacity=\"20%\">Learn More<\/a>\n                        <\/div>\n                      \n                    <\/div>\n                    <!-- Single item -->\n                                 <!-- Single item -->\n                    <div class=\"swiper-slide\">\n                      <figure class=\"slide-bgimg\"\n                            style=\"background-image:url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2024\/10\/Coco-website-image.jpg.webp)\"\n                            data-swiper-parallax-x=\"50%\">\n                            <img decoding=\"async\" width=\"1920\" height=\"760\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2024\/10\/Coco-website-image.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" \/>                        <\/figure>\n                                                <div class=\"content\">\n                            <div class=\"h2\" data-swiper-parallax-x=\"-80%\" data-swiper-parallax-opacity=\"0%\">Consumer Compass Europe: Q4 2025 <\/div>\n                            <div class=\"caption\" data-swiper-parallax-x=\"-70%\" data-swiper-parallax-opacity=\"50%\">Brands\u2019 success during periods of economic instability depends on their understanding of today\u2019s consumers \u2013 and how they\u2019ll behave tomorrow. \r\n<br><br>\r\nSavanta\u2019s Consumer Compass Report, based on a study of 3,500 European consumers across seven countries, explores how consumers feel about the world around them and their spending habits.<\/div>\n                            <a href=\"https:\/\/savanta.com\/eu\/knowledge-centre\/report\/consumer-compass-europe-q4-2025\/\" class=\"btn btn-white btn-arrow\" data-swiper-parallax-x=\"-280%\"\n                                data-swiper-parallax-opacity=\"20%\">Learn More<\/a>\n                        <\/div>\n                      \n                    <\/div>\n                    <!-- Single item -->\n                                 <!-- Single item -->\n                    <div class=\"swiper-slide\">\n                      <figure class=\"slide-bgimg\"\n                            style=\"background-image:url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2025\/12\/Web-Banner.jpg.webp)\"\n                            data-swiper-parallax-x=\"50%\">\n                            <img decoding=\"async\" width=\"1215\" height=\"304\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2025\/12\/Web-Banner.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" \/>                        <\/figure>\n                                                <div class=\"content\">\n                            <div class=\"h2\" data-swiper-parallax-x=\"-80%\" data-swiper-parallax-opacity=\"0%\">AI Impact Report 2025 <\/div>\n                            <div class=\"caption\" data-swiper-parallax-x=\"-70%\" data-swiper-parallax-opacity=\"50%\">Discover the real state of AI in 2025 - who\u2019s using it, who\u2019s trusting it, and what it means for your brand.<\/div>\n                            <a href=\"https:\/\/savanta.com\/eu\/knowledge-centre\/report\/ai-impact-report-2025\/\" class=\"btn btn-white btn-arrow\" data-swiper-parallax-x=\"-280%\"\n                                data-swiper-parallax-opacity=\"20%\">Learn More<\/a>\n                        <\/div>\n                      \n                    <\/div>\n                    <!-- Single item -->\n                                 <!-- Single item -->\n                    <div class=\"swiper-slide\">\n                      <figure class=\"slide-bgimg\"\n                            style=\"background-image:url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2025\/12\/Web-Banner.jpg.webp)\"\n                            data-swiper-parallax-x=\"50%\">\n                                                    <\/figure>\n                                                <div class=\"content\">\n                            <div class=\"h2\" data-swiper-parallax-x=\"-80%\" data-swiper-parallax-opacity=\"0%\">Consumer Compass Europe: Q2 2025 <\/div>\n                            <div class=\"caption\" data-swiper-parallax-x=\"-70%\" data-swiper-parallax-opacity=\"50%\">The Consumer Compass is a quarterly European report produced by Savanta to track consumer confidence. <br><br>The report provides you not only a snapshot of today\u2019s consumers behaviours, habits, knowledge and awareness \u2013 but also to help you to understand how they\u2019ll behave tomorrow.<\/div>\n                            <a href=\"https:\/\/savanta.com\/eu\/knowledge-centre\/report\/consumer-compass-europe-q2-2025\/\" class=\"btn btn-white btn-arrow\" data-swiper-parallax-x=\"-280%\"\n                                data-swiper-parallax-opacity=\"20%\">Learn More<\/a>\n                        <\/div>\n                      \n                    <\/div>\n                    <!-- Single item -->\n                                 <!-- Single item -->\n                    <div class=\"swiper-slide\">\n                      <figure class=\"slide-bgimg\"\n                            style=\"background-image:url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2023\/11\/Blog-images-4.jpg.webp)\"\n                            data-swiper-parallax-x=\"50%\">\n                            <img decoding=\"async\" width=\"1920\" height=\"760\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2023\/11\/Blog-images-4.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" \/>                        <\/figure>\n                                                <div class=\"content\">\n                            <div class=\"h2\" data-swiper-parallax-x=\"-80%\" data-swiper-parallax-opacity=\"0%\">The UX Digital Divide <\/div>\n                            <div class=\"caption\" data-swiper-parallax-x=\"-70%\" data-swiper-parallax-opacity=\"50%\">Discover how digital-first strategies may be excluding key consumer groups, particularly in the financial sector. Explore the barriers to digital adoption and understand how businesses can create more inclusive, accessible services. Download the full report here, today.<\/div>\n                            <a href=\"https:\/\/savanta.com\/eu\/knowledge-centre\/report\/the-ux-digital-divide-2\/\" class=\"btn btn-white btn-arrow\" data-swiper-parallax-x=\"-280%\"\n                                data-swiper-parallax-opacity=\"20%\">Learn More<\/a>\n                        <\/div>\n                      \n                    <\/div>\n                    <!-- Single item -->\n                                 <!-- Single item -->\n                    <div class=\"swiper-slide\">\n                      <figure class=\"slide-bgimg\"\n                            style=\"background-image:url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2023\/03\/UK_Consumer-compass-purchase-paying-buyer-shopping.jpg.webp)\"\n                            data-swiper-parallax-x=\"50%\">\n                            <img decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2023\/03\/UK_Consumer-compass-purchase-paying-buyer-shopping.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" \/>                        <\/figure>\n                                                <div class=\"content\">\n                            <div class=\"h2\" data-swiper-parallax-x=\"-80%\" data-swiper-parallax-opacity=\"0%\">Consumer Compass Europe Q2 2024 <\/div>\n                            <div class=\"caption\" data-swiper-parallax-x=\"-70%\" data-swiper-parallax-opacity=\"50%\">Consumer confidence across Europe in Q2: Delicately poised\r\nOur latest quarterly report explores how the events of early 2024 across Europe have impacted on consumer confidence.  There are three broad themes we think are especially relevant to brand owners from our Q2 report: <\/p><\/div>\n                            <a href=\"https:\/\/savanta.com\/eu\/knowledge-centre\/report\/consumer-compass-europe-q2-2024\/\" class=\"btn btn-white btn-arrow\" data-swiper-parallax-x=\"-280%\"\n                                data-swiper-parallax-opacity=\"20%\">Learn More<\/a>\n                        <\/div>\n                      \n                    <\/div>\n                    <!-- Single item -->\n                                 <!-- Single item -->\n                    <div class=\"swiper-slide\">\n                      <figure class=\"slide-bgimg\"\n                            style=\"background-image:url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2023\/11\/Business-Confidence-Q3-1.jpg.webp)\"\n                            data-swiper-parallax-x=\"50%\">\n                            <img decoding=\"async\" width=\"1920\" height=\"760\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2023\/11\/Business-Confidence-Q3-1.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" \/>                        <\/figure>\n                                                <div class=\"content\">\n                            <div class=\"h2\" data-swiper-parallax-x=\"-80%\" data-swiper-parallax-opacity=\"0%\">Business Confidence Index Q3 2023 <\/div>\n                            <div class=\"caption\" data-swiper-parallax-x=\"-70%\" data-swiper-parallax-opacity=\"50%\">The\u00a0Savanta Business Confidence Index\u00a0saw a decline this quarter, from 39 in Q2 2023 to 37 in Q3 2023. For detailed insights, download the infographic below. <\/div>\n                            <a href=\"https:\/\/savanta.com\/eu\/knowledge-centre\/report\/business-confidence-index-q3-2023\/\" class=\"btn btn-white btn-arrow\" data-swiper-parallax-x=\"-280%\"\n                                data-swiper-parallax-opacity=\"20%\">Learn More<\/a>\n                        <\/div>\n                      \n                    <\/div>\n                    <!-- Single item -->\n                                 <!-- Single item -->\n                    <div class=\"swiper-slide\">\n                      <figure class=\"slide-bgimg\"\n                            style=\"background-image:url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2023\/09\/Financial-chatbot-3.jpg.webp)\"\n                            data-swiper-parallax-x=\"50%\">\n                            <img decoding=\"async\" width=\"1920\" height=\"760\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2023\/09\/Financial-chatbot-3.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" \/>                        <\/figure>\n                                                <div class=\"content\">\n                            <div class=\"h2\" data-swiper-parallax-x=\"-80%\" data-swiper-parallax-opacity=\"0%\">The financial services chatbot user experience <\/div>\n                            <div class=\"caption\" data-swiper-parallax-x=\"-70%\" data-swiper-parallax-opacity=\"50%\">In the second quarter of 2023, Savanta asked over 2000 businesses, from start-ups to established businesses, to gather more insights on their recent usage of chatbots in financial services. Within our new report, we reveal the latest data from MarketVue Business Banking to uncover what business customers really think of chatbots. The full report is available for free download below. <\/div>\n                            <a href=\"https:\/\/savanta.com\/eu\/knowledge-centre\/report\/the-financial-services-chatbot-user-experience\/\" class=\"btn btn-white btn-arrow\" data-swiper-parallax-x=\"-280%\"\n                                data-swiper-parallax-opacity=\"20%\">Learn More<\/a>\n                        <\/div>\n                      \n                    <\/div>\n                    <!-- Single item -->\n                                 <!-- Single item -->\n                    <div class=\"swiper-slide\">\n                      <figure class=\"slide-bgimg\"\n                            style=\"background-image:url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2025\/02\/Beauty-shop-695177036.jpg.webp)\"\n                            data-swiper-parallax-x=\"50%\">\n                            <img decoding=\"async\" width=\"1920\" height=\"1246\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2025\/02\/Beauty-shop-695177036.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" \/>                        <\/figure>\n                                                <div class=\"content\">\n                            <div class=\"h2\" data-swiper-parallax-x=\"-80%\" data-swiper-parallax-opacity=\"0%\">Global Beauty Path to Purchase 2025 <\/div>\n                            <div class=\"caption\" data-swiper-parallax-x=\"-70%\" data-swiper-parallax-opacity=\"50%\">In our latest report we navigate the beauty path-to-purchase from a generational and global perspective drawing insights from adults across four core markets; Canada, Netherlands, UK, and USA.<\/div>\n                            <a href=\"https:\/\/savanta.com\/eu\/knowledge-centre\/report\/global-beauty-path-to-purchase\/\" class=\"btn btn-white btn-arrow\" data-swiper-parallax-x=\"-280%\"\n                                data-swiper-parallax-opacity=\"20%\">Learn More<\/a>\n                        <\/div>\n                      \n                    <\/div>\n                    <!-- Single item -->\n                   \n                <\/div>\n                                <!-- If we need navigation buttons -->\n                <div class=\"swiper-button-prev  \"><\/div>\n                <div class=\"swiper-button-next  \"><\/div>\n            <\/div>\n        <\/section>\n   \n              \n    \n    <section class=\"knowledge-centre sec-space-90\" id=\"insights\">\n      <div class=\"container\">\n                  <div class=\"title-wrap\">\n            <h2 data-aos=\"fade-up\">Knowledge center<\/h2>\n                          <a href=\"\/us\/knowledge-centre\/\" class=\"btn btn-arrow btn-white\" data-aos=\"fade-up\">View all <\/a>\n                      <\/div>\n        \n        <div class=\"knowledge-centre-inner\">\n          <div class=\"left-col\">\n            <div class=\"kc-cursor\">\n              Explore\n            <\/div>\n                            <!-- Single item -->\n                <article class=\"single-card\">\n                  \n                                        <figure class=\"bg-cover\">\n                      <div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(.webp);\">\n                                              <\/div>\n                      <div class=\"bg-ani\"><\/div>\n                    <\/figure>\n                                    <div class=\"card-body\">\n                                                              <span class=\"small\">Agencies &amp; Consultancies <\/span>\n                    \n                    <h3 class=\"h4\"><a href=\"https:\/\/savanta.com\/eu\/knowledge-centre\/view\/uk-business-confidence-q1-2026-what-the-numbers-mean-for-banks\/\">UK Business Confidence Q1 2026: What the numbers mean for banks<\/a>\n                    <\/h3>\n                    <div class=\"meta\">\n                                            <em> 21 May 2026 <\/em>                     <\/div>\n                  <\/div>\n                <\/article>\n                <!-- Single item -->\n                      <\/div>\n          <div class=\"right-col\">\n            <div class=\"right-row\">\n              \n                      <!-- Single item -->\n              <article class=\"single-card\">\n                \n                                    <figure class=\"bg-cover\">\n                    <div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(.webp);\">\n                                          <\/div>\n                    <div class=\"bg-ani\"><\/div>\n                  <\/figure>\n                                <div class=\"card-body\">\n                                      <span class=\"small\">Agencies &amp; Consultancies<\/span>\n                  \n                  <h3 class=\"h5\"><a href=\"https:\/\/savanta.com\/eu\/knowledge-centre\/view\/why-data-quality-is-now-a-boardroom-problem\/\">Why data quality is now a boardroom problem<\/a>\n                  <\/h3>\n                  <div class=\"meta\">\n                                        <em> 27 April 2026 <\/em>  - by <a href=\"https:\/\/savanta.com\/eu\/author\/nick-baker\">Nick Baker<\/a>                   <\/div>\n                <\/div>\n              <\/article>\n                      <!-- Single item -->\n              <article class=\"single-card\">\n                \n                                    <figure class=\"bg-cover\">\n                    <div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2026\/04\/marius-masalar-CyFBmFEsytU-unsplash-1-e1777291516551.jpg.webp);\">\n                      <img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2026\/04\/marius-masalar-CyFBmFEsytU-unsplash-1-e1777291516551.jpg\" class=\"attachment-big size-big\" alt=\"\" \/>                    <\/div>\n                    <div class=\"bg-ani\"><\/div>\n                  <\/figure>\n                                <div class=\"card-body\">\n                                      <span class=\"small\">Agencies &amp; Consultancies<\/span>\n                  \n                  <h3 class=\"h5\"><a href=\"https:\/\/savanta.com\/eu\/knowledge-centre\/view\/ai-investment-in-2026-from-change-to-oppurtunity\/\">AI Investment in 2026: From change to opportunity<\/a>\n                  <\/h3>\n                  <div class=\"meta\">\n                                        <em> 27 April 2026 <\/em>  - by <a href=\"https:\/\/savanta.com\/eu\/author\/nick-baker\">Nick Baker<\/a>                   <\/div>\n                <\/div>\n              <\/article>\n                      <!-- Single item -->\n              <article class=\"single-card\">\n                \n                                    <figure class=\"bg-cover\">\n                    <div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2026\/03\/VP-Web-banner-1.jpg.webp);\">\n                      <img decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2026\/03\/VP-Web-banner-1.jpg\" class=\"attachment-big size-big\" alt=\"\" \/>                    <\/div>\n                    <div class=\"bg-ani\"><\/div>\n                  <\/figure>\n                                <div class=\"card-body\">\n                                      <span class=\"small\">Agencies &amp; Consultancies<\/span>\n                  \n                  <h3 class=\"h5\"><a href=\"https:\/\/savanta.com\/eu\/knowledge-centre\/view\/virtual-personas-savanta-new-product\/\">Virtual Personas by Savanta<\/a>\n                  <\/h3>\n                  <div class=\"meta\">\n                                        <em> 26 March 2026 <\/em>  - by <a href=\"https:\/\/savanta.com\/eu\/author\/nick-baker\">Nick Baker<\/a>                   <\/div>\n                <\/div>\n              <\/article>\n                      <!-- Single item -->\n              <article class=\"single-card\">\n                \n                                    <figure class=\"bg-cover\">\n                    <div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2025\/11\/Budget-Blog-3.jpg.webp);\">\n                      <img decoding=\"async\" width=\"1024\" height=\"324\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2025\/11\/Budget-Blog-3.jpg\" class=\"attachment-big size-big\" alt=\"\" \/>                    <\/div>\n                    <div class=\"bg-ani\"><\/div>\n                  <\/figure>\n                                <div class=\"card-body\">\n                                      <span class=\"small\">Agencies &amp; Consultancies<\/span>\n                  \n                  <h3 class=\"h5\"><a href=\"https:\/\/savanta.com\/eu\/knowledge-centre\/view\/4-shifts-shaping-research-and-marketing-in-2026\/\">The 4 shifts shaping research and marketing in 2026<\/a>\n                  <\/h3>\n                  <div class=\"meta\">\n                                        <em> 11 November 2025 <\/em>  - by <a href=\"https:\/\/savanta.com\/eu\/author\/caroline-hawkings\">Caroline Hawkings<\/a>                   <\/div>\n                <\/div>\n              <\/article>\n        \n            <\/div>\n          <\/div>\n        <\/div>\n\n              <\/div>\n    <\/section>\n\n\n  <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Scroll Our approach How we help Reports Our approach If you\u2019re looking for a research partner to support you across the full scope of your agency or consultancy to enhance your position in the market and win more pitches\u2026 look no further! Creative and concept development and testing. Proposition development. Audience understanding. Ongoing tracking to demonstrate your ROI. Without these insights, it\u2019s all just guesswork. And that just won\u2019t cut it with your clients. Our specialist team delivers insight and data services to agencies and consultancies using a combination of proprietary survey technology, deep sector expertise, global access to audiences and intelligent products. All designed to make running your research projects as easy and pain free as possible. While giving you that illusive edge in a crowded market. Win new business Drive engagement and lead generation Develop and measure campaigns Develop compelling products and services Access your target audience Understand your target market Win new business Adding new logos to your creds deck is crucial for continuing commercial success. When it comes to a new business pitch, there\u2019s no doubt that having data and insights that support your proposition will help you stand out. Our agency research will help you win new business! Essentials pitch winner This is a low-cost solution that\u2019s fast and flexible. With data and insights at the ready to enhance your proposal, we\u2019ll help you maintain a winning streak. BrandVue Essentials Responding to a tender? Outbound prospecting? Supporting an existing client? BrandVue Essentials incorporates market intelligence trend data on over 2,500 brands across 14 sectors. See how brands are performing across hundreds of metrics over multiple years. Drive engagement and lead generation Being top of mind amongst your existing and potential clients may be the difference between receiving a brief and not. Outbound sales can be hard. Create a lead generation strategy that\u2019s content-led and works smarter, not harder, to drive new business sales. Thought leadership Sharing your approach, forecasts and advice is a powerful way to increase the profile of your brand. Craft compelling thought leadership material that prompts deep thinking by following Savanta\u2019s Seven Rs. Short-form content for PR Create an ongoing stream of content about your agency touches on industry or seasonal trends. A great way to keep clients and prospects updated with valuable stats and insights. Our quick quantitative or qualitative offering is a cost-effective way of producing content without breaking the bank. Develop and measure campaigns From creation and development of campaigns to optimization and testing, through to ongoing measurement. We have a suite of solutions to support agencies throughout the project lifecycle, enabling better decision making and helping them to prove ROI. Brand tracking To stay one step ahead, it\u2019s vital to measure and monitor marketing strategy effectiveness and whether shifting brand perceptions align to long-term goals. It\u2019s all about improving targeting and cut-through. Brand tracking allows you to benchmark your brand\u2019s strength in a competitive context and set targets for brand growth. Campaign evaluation Test and refine your marketing campaign in terms of saliency, stand-out, message take-out, impact on brand perceptions and KPIs. Measure the impact your campaigns have had on your overall brand health. Creative development Sometimes you just need a few extra brains to work through a creative concept you\u2019re developing for a client. Data-backed insight can help you refine and adapt your proposed creative and messaging. Message and campaign development Influence attitudes and behaviors with messages and campaigns that perfectly to resonate with target audiences. Gaining emotional engagement is hard. We advise on the messages, formats and channels that will help your clients stand out. We also conduct campaign performance analysis by looking at the cut-through and measuring the impact on brand awareness and desired consumer behavior. Develop compelling products and services Want to ensure your next product or service flies? No problem. We can help you by identifying unmet needs, co-creating new solutions, and testing and refining existing late-stage concepts. Ideation and concept development Enhance your current portfolio. Successfully bring new ideas to market. Put customer insight at the heart of your product and concept development. By identifying unmet needs in the market or your product portfolio, we can help guide your product roadmap or facilitate co-creation for customers and prospects. Concept testing What\u2019s the most important thing to do before you launch a big campaign for a client? Test your target! Doing this before launch helps optimize and refine creative and messaging for accelerated impact. What\u2019s the most important thing to do after a launch? Evaluate your client\u2019s end-user! We can help you understand campaign impact ROI and the performance of every element against KPIs. Tools include digital ad-pretesting, campaign optimizer and biometrics to understand emotional impact. Pricing strategy Identify the optimal pricing model for your customers and prospects, the level of price sensitivity, and how adoption will change in response to pricing shifts. Pin-point the specific price-point to maximize returns from client work. Access your target audience Having a deep understanding of your clients target customer will better inform your work; our agency research can inform creative development and media planning to market and product understanding. We will reach a variety of relevant audiences, using a range of digital and offline methods . Global consumers Looking to access global online consumer research panels? Through a combination of owned panels and relationships with market specialists, we can access representative consumers in over 55 markets online, with over 300 profiling data points. Business professionals A traditionally tough audience to reach, we use a combination of online panels and bespoke recruitment, alongside old school telephone methodology to reach business professionals who aren\u2019t online. High net worth individuals Access, engage, and understand your clients and prospects through our high-net-worth specialist team. Gain a deeper understanding of how wealthy, high-income earners and affluent audiences act, feel, think, and prioritize. Gen Z Access Generation Z with our engaged panel of over 150,000 members. We offer a range of services, including: focus groups, in-depth interviews, ethnographic approaches, surveys, co-creation workshops, social media monitoring, immersion sessions, online communities, and video insights. Understand your target market Map out how and why consumers and business professionals buy solutions. What triggers the need? Who\u2019s involved? What matters to them? Where do they look? And who do they trust? Market sizing and trends Building an accurate and comprehensive picture of the market in which you operate means you can harness big opportunities. We profile key buyers, identify market size \u2013 including key segments and growth patterns \u2013 and calculate your market share relative to competitors. Audience and market segmentation Who is your target market, what segments best fit your offer, and how can you access and market to them? We help you reveal the ideal go-to-market propositions for each segment. Find out how best to reach new clients and how to talk to them. &#8220;We were really pleased with the bespoke solution which was turned around in a very tight timeframe yet produced genuine insights across a broad number of markets. We were able to get a genuine sense of people\u2019s attitudes and behaviors around key topics as well as important feedback on our creative development. It felt like Savanta were a part of our team rather than supplier.\u201d Planning team The&amp;Partnership Featured reports Grocery Eye: Q1 2026 Grocery Eye has been providing the grocery and retail industry with a snapshot of consumer attitudes across the UK for over ten years. But from this edition onwards, we&#8217;re going global \u2013 hearing from consumers across the UK, Europe and North America to answer the question: What are the big signals shaping grocery today? Learn More Grocery Eye Q4 2025 The Grocery Eye is a quarterly report produced by Savanta to track attitudes and behaviours in the grocery sector, helping our clients to better understand their market and audiences. Learn More Consumer Compass Europe: Q4 2025 Brands\u2019 success during periods of economic instability depends on their understanding of today\u2019s consumers \u2013 and how they\u2019ll behave tomorrow. Savanta\u2019s Consumer Compass Report, based on a study of 3,500 European consumers across seven countries, explores how consumers feel about the world around them and their spending habits. Learn More AI Impact Report 2025 Discover the real state of AI in 2025 &#8211; who\u2019s using it, who\u2019s trusting it, and what it means for your brand. Learn More Consumer Compass Europe: Q2 2025 The Consumer Compass is a quarterly European report produced by Savanta to track consumer confidence. The report provides you not only a snapshot of today\u2019s consumers behaviours, habits, knowledge and awareness \u2013 but also to help you to understand how they\u2019ll behave tomorrow. Learn More The UX Digital Divide Discover how digital-first strategies may be excluding key consumer groups, particularly in the financial sector. Explore the barriers to digital adoption and understand how businesses can create more inclusive, accessible services. Download the full report here, today. Learn More Consumer Compass Europe Q2 2024 Consumer confidence across Europe in Q2: Delicately poised Our latest quarterly report explores how the events of early 2024 across Europe have impacted on consumer confidence. There are three broad themes we think are especially relevant to brand owners from our Q2 report: Learn More Business Confidence Index Q3 2023 The\u00a0Savanta Business Confidence Index\u00a0saw a decline this quarter, from 39 in Q2 2023 to 37 in Q3 2023. For detailed insights, download the infographic below. Learn More The financial services chatbot user experience In the second quarter of 2023, Savanta asked over 2000 businesses, from start-ups to established businesses, to gather more insights on their recent usage of chatbots in financial services. Within our new report, we reveal the latest data from MarketVue Business Banking to uncover what business customers really think of chatbots. The full report is available for free download below. Learn More Global Beauty Path to Purchase 2025 In our latest report we navigate the beauty path-to-purchase from a generational and global perspective drawing insights from adults across four core markets; Canada, Netherlands, UK, and USA. Learn More Knowledge center View all Explore Agencies &amp; Consultancies UK Business Confidence Q1 2026: What the numbers mean for banks 21 May 2026 Agencies &amp; Consultancies Why data quality is now a boardroom problem 27 April 2026 &#8211; by Nick Baker Agencies &amp; Consultancies AI Investment in 2026: From change to opportunity 27 April 2026 &#8211; by Nick Baker Agencies &amp; Consultancies Virtual Personas by Savanta 26 March 2026 &#8211; by Nick Baker Agencies &amp; Consultancies The 4 shifts shaping research and marketing in 2026 11 November 2025 &#8211; by Caroline Hawkings<\/p>\n","protected":false},"author":17,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-52530","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Scroll Our approach How we help Reports Our approach If you\u2019re looking for a research partner to support you across the full scope of your agency or consultancy to enhance your position in the market and win more pitches\u2026 look no further! 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