{"id":51545,"date":"2023-02-07T09:36:19","date_gmt":"2023-02-07T09:36:19","guid":{"rendered":"https:\/\/savanta.com\/if-millennials-are-old-gen-z-are-young-who-are-generation-alpha-2\/"},"modified":"2024-07-25T14:14:25","modified_gmt":"2024-07-25T13:14:25","slug":"the-building-block-of-brand-love-webinar","status":"publish","type":"page","link":"https:\/\/savanta.com\/eu\/the-building-block-of-brand-love-webinar\/","title":{"rendered":"The building block of brand love: engaging the next generation"},"content":{"rendered":"<div id=\"pl-51545\"  class=\"panel-layout\" ><div id=\"pg-51545-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-51545-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-51545-0-0-0\" class=\"so-panel widget widget_full-width-video-widget panel-first-child\" data-index=\"0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-full-width-video-widget so-widget-full-width-video-widget-default-d75171398898-51545\"\n\t\t\t\n\t\t>\n            <div class=\"custom-videos video-parent sec-space-90\" data-aos=\"fade-up\">\n                <div class=\"container\">\n                    <!-- Single video --> \n\n                    <div class=\"embed-vimeo\" data-video-id=\"788693618\">\n                        <button class=\"embed-vimeo-play\"><span class=\"sr-only\">Play Video<\/span><\/button>\n                        <img decoding=\"async\" data-vimeo-id=\"788693618\" src=\"\" alt=\"The building block of brand love webinar video\" \/>\n                    <\/div>\n\n                    \n                    <!-- Single video -->\n                <\/div>\n            <\/div>\n        <\/div><\/div><div id=\"panel-51545-0-0-1\" class=\"so-panel widget widget_leadership-our-products-widget\" data-index=\"1\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-leadership-our-products-widget so-widget-leadership-our-products-widget-default-d75171398898-51545\"\n\t\t\t\n\t\t>\t<section class=\"products sec-space-90\">\n\t\t<div class=\"container\">\n\t\t\t\t\t\t<h2 class=\"h3\" data-aos=\"fade-up\">Related:<\/h2>\n\t\t\t\t\t<div class=\"row\">\n\t\t\t                       \t\t\t\t<div class=\"col-lg-4 col-md-6 product-item\">\n\t\t\t\t<div class=\"product-single\" data-aos=\"fade-up\">\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"product-image\">\n\t\t\t\t\t\t<figure class=\"bg-cover\">\n\t\t\t\t\t\t\t<div class=\"bg slide-image-up slide-image-up-half\" \t\t\t\t\t\t\t\tstyle=\"background-image: url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2023\/02\/Untitled-design.jpg);\" >\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/savanta.com\/eu\/wp-content\/themes\/savanta\/resources\/images\/dot-black.svg\" alt=\"\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"bg-ani\"><\/div>\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"product-info\">\n\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"h5\">If Millennials are old, Gen Z are young, who are Generation Alpha?<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Josephine Hansom, VP of youth research at Savanta, will share fresh youth insights around three generations, uncovering their differing needs and drivers that you need to know to effectively market to each.<\/p>\n\t\t\t\t\t          \n\t\t\t\t\t\t<div class=\"action-button\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/savanta.com\/knowledge-centre\/events\/if-millennials-are-old-gen-z-are-young-who-are-gen-alpha\/\" class=\"btn btn-black btn-arrow\">Watch <\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"col-lg-4 col-md-6 product-item\">\n\t\t\t\t<div class=\"product-single\" data-aos=\"fade-up\">\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"product-image\">\n\t\t\t\t\t\t<figure class=\"bg-cover\">\n\t\t\t\t\t\t\t<div class=\"bg slide-image-up slide-image-up-half\" \t\t\t\t\t\t\t\tstyle=\"background-image: url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/09\/Savanta-banner-blog-posts-9-1-768x600.jpg);\" >\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/savanta.com\/eu\/wp-content\/themes\/savanta\/resources\/images\/dot-black.svg\" alt=\"\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"bg-ani\"><\/div>\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"product-info\">\n\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"h5\">10 ways Gen Z will change the world webinar<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>In this session reveal the 10 ways that Gen Z are challenging stereotypes, questioning behaviour and effecting change in the world. Find out what this means for brands as we cover themes around the topics that matter most to young people, including: identity, trust, data protection, love and relationships, mental and physical wellbeing, food, climate change, brands, influencers and purpose.<\/p>\n\t\t\t\t\t          \n\t\t\t\t\t\t<div class=\"action-button\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/info.savanta.com\/10-ways-gen-z-will-change-the-world-webinar-form\" class=\"btn btn-black btn-arrow\">Watch <\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"col-lg-4 col-md-6 product-item\">\n\t\t\t\t<div class=\"product-single\" data-aos=\"fade-up\">\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"product-image\">\n\t\t\t\t\t\t<figure class=\"bg-cover\">\n\t\t\t\t\t\t\t<div class=\"bg slide-image-up slide-image-up-half\" \t\t\t\t\t\t\t\tstyle=\"background-image: url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2023\/01\/image-blog-3.jpg);\" >\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/savanta.com\/eu\/wp-content\/themes\/savanta\/resources\/images\/dot-black.svg\" alt=\"\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"bg-ani\"><\/div>\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"product-info\">\n\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"h5\">The power of personalisation: reimagining personal data for the Internet age<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p><p>In this recorded seminar we shine a light on how our client at the BBC has harnessed research to develop a fresh concept that revolutionizes the way we view and manage our personal data - giving the control and power back to the user.<\/p>\n<\/p>\n\t\t\t\t\t          \n\t\t\t\t\t\t<div class=\"action-button\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/savanta.com\/knowledge-centre\/events\/the-power-of-personalisation-reimagining-personal-data-for-the-internet-age-2\/\" class=\"btn btn-black btn-arrow\">Watch <\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t   <\/div>\n\t\t<\/div>\n\t<\/section>\n<\/div><\/div><div id=\"panel-51545-0-0-2\" class=\"so-panel widget widget_video-widget\" data-index=\"2\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-video-widget so-widget-video-widget-default-d75171398898-51545\"\n\t\t\t\n\t\t>\n            <div class=\"custom-videos video-parent sec-space-90\" data-aos=\"fade-up\">\n                            <\/div>\n\t\t\n                                        <div class=\"two-custom-video sec-space-90 video-parent \">\n                                <div class=\"container\">\n                                    <div class=\"dflex\">\n                                                                                            <div class=\"col-left\">\n                                                        <!-- Single video loop -->\n                                                        \n                                                        <div class=\"embed-vimeo\" data-video-id=\"752525165\" data-aos=\"fade-up\">\n                                                            <button class=\"embed-vimeo-play\"><span class=\"sr-only\">Play Video<\/span><\/button>\n                                                            <img decoding=\"async\" data-vimeo-id=\"752525165\" src=\"\" alt=\"Keep plugged in to youth trends video\" \/>\n                                                        <\/div>\n\n                                                                                                                \n                                                        <!-- Single video loop -->\n                                                    <\/div>\n                                                                                        \n                                                                                            <div class=\"col-right\" data-aos=\"fade-up\">\n\n                                                        <h2 class=\"h3\"> Keep plugged in to youth trends <\/h2>\n                                                                                                                             <p><p>Much of the data used in this webinar was informed by our Gen Z insight tracker <a href=\"https:\/\/savanta.com\/our-products\/state-of-the-youth-nation\/\">State of the Youth Nation<\/a>, which tracks 700+ questions to uncover what young people care about, where they're headed and their digital worlds.<\/p>\n<p>If you're interested in getting more regular, ongoing insights such as the data included in this webinar, then <a href=\"https:\/\/info.savanta.com\/demo-state-of-the-youth-nation\">why not try a\u00a0demo<\/a> of the dashboard and see the data we have that will change your business.<\/p>\n<p>Learn more about <a href=\"https:\/\/savanta.com\/our-products\/\">our products<\/a> here.<\/p>\n<\/p>\n                                                                                                                    <\/div>\n                                                                                    <\/div>\n                                                                    <\/div>\n                            <\/div>\n    \t\t\t                \n        <\/div><\/div><div id=\"panel-51545-0-0-3\" class=\"so-panel widget widget_book-demo-widget\" data-index=\"3\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-book-demo-widget so-widget-book-demo-widget-default-d75171398898-51545\"\n\t\t\t\n\t\t>\n   <section class=\"book-demo sec-space-90\">\n            <div class=\"container\">\n                <h2 data-aos=\"fade-up\">Brochure<\/h2>\n                <p data-aos=\"fade-up\"><p>Interested in more youth insights? Subscribe to <strong>State of the Youth Nation:<\/strong> <em>the leading Gen Z insight tracker.<\/em><\/p>\n<p>Download a brochure to find out more.<\/p>\n<\/p>\n                <a href=\"https:\/\/info.savanta.com\/download-the-state-of-the-youth-nation-brochure\" class=\"btn btn-arrow btn-white\"  data-aos=\"fade-up\">Download<\/a>\n            <\/div>\n        <\/section>\n<\/div><\/div>    \n    \n    <section class=\"knowledge-centre sec-space-90\" id=\"knowledge-centre\">\n      <div class=\"container\">\n                  <div class=\"title-wrap\">\n            <h2 data-aos=\"fade-up\">Knowledge centre<\/h2>\n                      <\/div>\n        \n        <div class=\"knowledge-centre-inner\">\n          <div class=\"left-col\">\n            <div class=\"kc-cursor\">\n              Explore\n            <\/div>\n                            <!-- Single item -->\n                <article class=\"single-card\">\n                  \n                                        <figure class=\"bg-cover\">\n                      <div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2026\/03\/VP-Web-banner-1.jpg.webp);\">\n                        <img decoding=\"async\" width=\"1920\" height=\"1005\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2026\/03\/VP-Web-banner-1.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" \/>                      <\/div>\n                      <div class=\"bg-ani\"><\/div>\n                    <\/figure>\n                                    <div class=\"card-body\">\n                                                              <span class=\"small\">Youth <\/span>\n                    \n                    <h3 class=\"h4\"><a href=\"https:\/\/savanta.com\/eu\/knowledge-centre\/view\/virtual-personas-savanta-new-product\/\">Virtual Personas by Savanta<\/a>\n                    <\/h3>\n                    <div class=\"meta\">\n                                            <em> 26 March 2026 <\/em>  - by <a href=\"https:\/\/savanta.com\/eu\/author\/nick-baker\">Nick Baker<\/a>                     <\/div>\n                  <\/div>\n                <\/article>\n                <!-- Single item -->\n                      <\/div>\n          <div class=\"right-col\">\n            <div class=\"right-row\">\n              \n                      <!-- Single item -->\n              <article class=\"single-card\">\n                \n                                    <figure class=\"bg-cover\">\n                    <div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2025\/11\/Budget-Blog-3.jpg.webp);\">\n                      <img decoding=\"async\" width=\"1024\" height=\"324\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2025\/11\/Budget-Blog-3.jpg\" class=\"attachment-big size-big\" alt=\"\" \/>                    <\/div>\n                    <div class=\"bg-ani\"><\/div>\n                  <\/figure>\n                                <div class=\"card-body\">\n                                      <span class=\"small\">Youth<\/span>\n                  \n                  <h3 class=\"h5\"><a href=\"https:\/\/savanta.com\/eu\/knowledge-centre\/view\/4-shifts-shaping-research-and-marketing-in-2026\/\">The 4 shifts shaping research and marketing in 2026<\/a>\n                  <\/h3>\n                  <div class=\"meta\">\n                                        <em> 11 November 2025 <\/em>  - by <a href=\"https:\/\/savanta.com\/eu\/author\/caroline-hawkings\">Caroline Hawkings<\/a>                   <\/div>\n                <\/div>\n              <\/article>\n                      <!-- Single item -->\n              <article class=\"single-card\">\n                \n                                    <figure class=\"bg-cover\">\n                    <div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2025\/11\/Piggy-Bank.jpg.webp);\">\n                      <img decoding=\"async\" width=\"1024\" height=\"373\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2025\/11\/Piggy-Bank.jpg\" class=\"attachment-big size-big\" alt=\"\" \/>                    <\/div>\n                    <div class=\"bg-ani\"><\/div>\n                  <\/figure>\n                                <div class=\"card-body\">\n                                      <span class=\"small\">Youth<\/span>\n                  \n                  <h3 class=\"h5\"><a href=\"https:\/\/savanta.com\/eu\/knowledge-centre\/view\/4-quick-turn-research-ideas-to-spend-leftover-budget\/\">4 quick-turn research ideas to spend your leftover budget wisely<\/a>\n                  <\/h3>\n                  <div class=\"meta\">\n                                        <em> 4 November 2025 <\/em>  - by <a href=\"https:\/\/savanta.com\/eu\/author\/caroline-hawkings\">Caroline Hawkings<\/a>                   <\/div>\n                <\/div>\n              <\/article>\n                      <!-- Single item -->\n              <article class=\"single-card\">\n                \n                                    <figure class=\"bg-cover\">\n                    <div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2024\/08\/Economic-Money.jpg.webp);\">\n                      <img decoding=\"async\" width=\"1024\" height=\"404\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2024\/08\/Economic-Money.jpg\" class=\"attachment-big size-big\" alt=\"\" \/>                    <\/div>\n                    <div class=\"bg-ani\"><\/div>\n                  <\/figure>\n                                <div class=\"card-body\">\n                                      <span class=\"small\">Youth<\/span>\n                  \n                  <h3 class=\"h5\"><a href=\"https:\/\/savanta.com\/eu\/knowledge-centre\/view\/remaining-budget-2025\/\">Get set for 2026: make your remaining budget work harder<\/a>\n                  <\/h3>\n                  <div class=\"meta\">\n                                        <em> 24 October 2025 <\/em>  - by <a href=\"https:\/\/savanta.com\/eu\/author\/caroline-hawkings\">Caroline Hawkings<\/a>                   <\/div>\n                <\/div>\n              <\/article>\n                      <!-- Single item -->\n              <article class=\"single-card\">\n                \n                                    <figure class=\"bg-cover\">\n                    <div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2024\/10\/Coco-website-image.jpg.webp);\">\n                      <img decoding=\"async\" width=\"1024\" height=\"405\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2024\/10\/Coco-website-image.jpg\" class=\"attachment-big size-big\" alt=\"\" \/>                    <\/div>\n                    <div class=\"bg-ani\"><\/div>\n                  <\/figure>\n                                <div class=\"card-body\">\n                                      <span class=\"small\">Youth<\/span>\n                  \n                  <h3 class=\"h5\"><a href=\"https:\/\/savanta.com\/eu\/knowledge-centre\/view\/consumer-compass-europe-q3-2024\/\">Consumer Compass Europe: a new normal<\/a>\n                  <\/h3>\n                  <div class=\"meta\">\n                                        <em> 17 October 2024 <\/em>  - by <a href=\"https:\/\/savanta.com\/eu\/author\/louisa-moore\">Louisa Moore<\/a>                   <\/div>\n                <\/div>\n              <\/article>\n        \n            <\/div>\n          <\/div>\n        <\/div>\n\n              <\/div>\n    <\/section>\n\n\n  <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Play Video Related: If Millennials are old, Gen Z are young, who are Generation Alpha? Josephine Hansom, VP of youth research at Savanta, will share fresh youth insights around three generations, uncovering their differing needs and drivers that you need to know to effectively market to each. Watch 10 ways Gen Z will change the world webinar In this session reveal the 10 ways that Gen Z are challenging stereotypes, questioning behaviour and effecting change in the world. Find out what this means for brands as we cover themes around the topics that matter most to young people, including: identity, trust, data protection, love and relationships, mental and physical wellbeing, food, climate change, brands, influencers and purpose. Watch The power of personalisation: reimagining personal data for the Internet age In this recorded seminar we shine a light on how our client at the BBC has harnessed research to develop a fresh concept that revolutionizes the way we view and manage our personal data &#8211; giving the control and power back to the user. Watch Play Video Keep plugged in to youth trends Much of the data used in this webinar was informed by our Gen Z insight tracker State of the Youth Nation, which tracks 700+ questions to uncover what young people care about, where they&#8217;re headed and their digital worlds. If you&#8217;re interested in getting more regular, ongoing insights such as the data included in this webinar, then why not try a\u00a0demo of the dashboard and see the data we have that will change your business. Learn more about our products here. Brochure Interested in more youth insights? Subscribe to State of the Youth Nation: the leading Gen Z insight tracker. Download a brochure to find out more. Download Knowledge centre Explore Youth Virtual Personas by Savanta 26 March 2026 &#8211; by Nick Baker Youth The 4 shifts shaping research and marketing in 2026 11 November 2025 &#8211; by Caroline Hawkings Youth 4 quick-turn research ideas to spend your leftover budget wisely 4 November 2025 &#8211; by Caroline Hawkings Youth Get set for 2026: make your remaining budget work harder 24 October 2025 &#8211; by Caroline Hawkings Youth Consumer Compass Europe: a new normal 17 October 2024 &#8211; by Louisa Moore<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-51545","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/savanta.com\/eu\/wp-json\/wp\/v2\/pages\/51545","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/savanta.com\/eu\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/savanta.com\/eu\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/savanta.com\/eu\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/savanta.com\/eu\/wp-json\/wp\/v2\/comments?post=51545"}],"version-history":[{"count":0,"href":"https:\/\/savanta.com\/eu\/wp-json\/wp\/v2\/pages\/51545\/revisions"}],"wp:attachment":[{"href":"https:\/\/savanta.com\/eu\/wp-json\/wp\/v2\/media?parent=51545"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}