{"id":51311,"date":"2023-01-12T16:04:30","date_gmt":"2023-01-12T16:04:30","guid":{"rendered":"https:\/\/savanta.com\/presentation-recording-the-power-of-personalisation-bbc-x-savanta\/"},"modified":"2023-03-03T13:59:10","modified_gmt":"2023-03-03T13:59:10","slug":"presentation-recording-the-power-of-personalisation-bbc-x-savanta","status":"publish","type":"page","link":"https:\/\/savanta.com\/eu\/presentation-recording-the-power-of-personalisation-bbc-x-savanta\/","title":{"rendered":"Presentation recording: the power of personalisation (BBC x Savanta)"},"content":{"rendered":"<div id=\"pl-51311\"  class=\"panel-layout\" ><div id=\"pg-51311-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-51311-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-51311-0-0-0\" class=\"so-panel widget widget_full-width-video-widget panel-first-child\" data-index=\"0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-full-width-video-widget so-widget-full-width-video-widget-default-d75171398898-51311\"\n\t\t\t\n\t\t>\n            <div class=\"custom-videos video-parent sec-space-90\" data-aos=\"fade-up\">\n                <div class=\"container\">\n                    <!-- Single video --> \n\n                    <div class=\"embed-vimeo\" data-video-id=\"787977212\">\n                        <button class=\"embed-vimeo-play\"><span class=\"sr-only\">Play Video<\/span><\/button>\n                        <img decoding=\"async\" data-vimeo-id=\"787977212\" src=\"\" alt=\"\" \/>\n                    <\/div>\n\n                    \n                    <!-- Single video -->\n                <\/div>\n            <\/div>\n        <\/div><\/div><div id=\"panel-51311-0-0-1\" class=\"so-panel widget widget_leadership-our-products-widget\" data-index=\"1\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-leadership-our-products-widget so-widget-leadership-our-products-widget-default-d75171398898-51311\"\n\t\t\t\n\t\t>\t<section class=\"products sec-space-90\">\n\t\t<div class=\"container\">\n\t\t\t\t\t\t<h2 class=\"h3\" data-aos=\"fade-up\">Related:<\/h2>\n\t\t\t\t\t<div class=\"row\">\n\t\t\t                       \t\t\t\t<div class=\"col-lg-4 col-md-6 product-item\">\n\t\t\t\t<div class=\"product-single\" data-aos=\"fade-up\">\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"product-image\">\n\t\t\t\t\t\t<figure class=\"bg-cover\">\n\t\t\t\t\t\t\t<div class=\"bg slide-image-up slide-image-up-half\" \t\t\t\t\t\t\t\tstyle=\"background-image: url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2023\/01\/image-blog-5-1.jpg);\" >\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/savanta.com\/eu\/wp-content\/themes\/savanta\/resources\/images\/dot-black.svg\" alt=\"\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"bg-ani\"><\/div>\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"product-info\">\n\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"h5\">10 consumer truths brands need to know about being LGBTQ+ webinar<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>In this session we deep-dive into our Gen Z tracking data to uncover the differences between consumer subsegments and reveal 10 new and surprising insights that will help brands connect with LGBTQ+ and Gen Z audiences on a more meaningful level. Find out what it takes to become a true and authentic ally to the young LGBTQ+ community.<\/p>\n\t\t\t\t\t          \n\t\t\t\t\t\t<div class=\"action-button\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/info.savanta.com\/10-consumer-truths-webinar\" class=\"btn btn-black btn-arrow\">Watch <\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"col-lg-4 col-md-6 product-item\">\n\t\t\t\t<div class=\"product-single\" data-aos=\"fade-up\">\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"product-image\">\n\t\t\t\t\t\t<figure class=\"bg-cover\">\n\t\t\t\t\t\t\t<div class=\"bg slide-image-up slide-image-up-half\" \t\t\t\t\t\t\t\tstyle=\"background-image: url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/09\/Savanta-banner-blog-posts-9-1-768x600.jpg);\" >\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/savanta.com\/eu\/wp-content\/themes\/savanta\/resources\/images\/dot-black.svg\" alt=\"\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"bg-ani\"><\/div>\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"product-info\">\n\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"h5\">10 ways Gen Z will change the world webinar<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>In this session reveal the 10 ways that Gen Z are challenging stereotypes, questioning behaviour and effecting change in the world. Find out what this means for brands as we cover themes around the topics that matter most to young people, including: identity, trust, data protection, love and relationships, mental and physical wellbeing, food, climate change, brands, influencers and purpose.<\/p>\n\t\t\t\t\t          \n\t\t\t\t\t\t<div class=\"action-button\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/info.savanta.com\/10-ways-gen-z-will-change-the-world-webinar-form\" class=\"btn btn-black btn-arrow\">Watch <\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"col-lg-4 col-md-6 product-item\">\n\t\t\t\t<div class=\"product-single\" data-aos=\"fade-up\">\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"product-image\">\n\t\t\t\t\t\t<figure class=\"bg-cover\">\n\t\t\t\t\t\t\t<div class=\"bg slide-image-up slide-image-up-half\" \t\t\t\t\t\t\t\tstyle=\"background-image: url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2023\/01\/image-blog-6-1.jpg);\" >\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/savanta.com\/eu\/wp-content\/themes\/savanta\/resources\/images\/dot-black.svg\" alt=\"\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"bg-ani\"><\/div>\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"product-info\">\n\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"h5\">What young people want from the world of work webinar<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p><p>This webinar reveals fresh Gen Z insights that employers need to know in order to attract and retain the brightest young talent to their business. Attendees will gain insights into the mindset, values and career goals of young employees, so you can tailor your workplace and recruitment strategy around the needs of your future employees. We\u2019ll be covering three key topics, including: attraction, expectation and retention.<\/p>\n<\/p>\n\t\t\t\t\t          \n\t\t\t\t\t\t<div class=\"action-button\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/info.savanta.com\/what-young-people-want-from-the-world-of-work-webinar-form\" class=\"btn btn-black btn-arrow\">Watch <\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t   <\/div>\n\t\t<\/div>\n\t<\/section>\n<\/div><\/div><div id=\"panel-51311-0-0-2\" class=\"so-panel widget widget_video-widget\" data-index=\"2\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-video-widget so-widget-video-widget-default-d75171398898-51311\"\n\t\t\t\n\t\t>\n            <div class=\"custom-videos video-parent sec-space-90\" data-aos=\"fade-up\">\n                            <\/div>\n\t\t\n                                        <div class=\"two-custom-video sec-space-90 video-parent \">\n                                <div class=\"container\">\n                                    <div class=\"dflex\">\n                                                                                            <div class=\"col-left\">\n                                                        <!-- Single video loop -->\n                                                        \n                                                        <div class=\"embed-vimeo\" data-video-id=\"752525165\" data-aos=\"fade-up\">\n                                                            <button class=\"embed-vimeo-play\"><span class=\"sr-only\">Play Video<\/span><\/button>\n                                                            <img decoding=\"async\" data-vimeo-id=\"752525165\" src=\"\" alt=\"Keep plugged in to youth trends video\" \/>\n                                                        <\/div>\n\n                                                                                                                \n                                                        <!-- Single video loop -->\n                                                    <\/div>\n                                                                                        \n                                                                                            <div class=\"col-right\" data-aos=\"fade-up\">\n\n                                                        <h2 class=\"h3\"> Keep plugged in to youth trends <\/h2>\n                                                                                                                             <p><p>Interested in getting more regular Gen Z updates? Have you thought about subscribing to <a title=\"State of the Youth Nation\" href=\"https:\/\/savanta.com\/our-products\/state-of-the-youth-nation\/\">State of the Youth Nation<\/a> (the essential Gen Z insight tracking product)? Find out what you need to know about Gen Z without commissioning additional research. We\u2019ve been tracking 16-24s since 2015, with 700+ questions that uncover what young people care about, where they\u2019re headed and their digital worlds.<\/p>\n<p>Membership gives you access to:<\/p>\n<ul>\n<li>Latest Gen Z insights<\/li>\n<li>Regular webinars<\/li>\n<li>Insight workshops<\/li>\n<\/ul>\n<\/p>\n                                                                                                                    <\/div>\n                                                                                    <\/div>\n                                                                    <\/div>\n                            <\/div>\n    \t\t\t                \n        <\/div><\/div><div id=\"panel-51311-0-0-3\" class=\"so-panel widget widget_book-demo-widget\" data-index=\"3\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-book-demo-widget so-widget-book-demo-widget-default-d75171398898-51311\"\n\t\t\t\n\t\t>\n   <section class=\"book-demo sec-space-90\">\n            <div class=\"container\">\n                <h2 data-aos=\"fade-up\">Download a brochure<\/h2>\n                <p data-aos=\"fade-up\"><p>Interested in more youth insights? Subscribe to <strong>State of the Youth Nation:<\/strong> <em>the leading Gen Z insight tracker.<\/em><\/p>\n<p>Download a brochure to find out more.<\/p>\n<\/p>\n                <a href=\"https:\/\/info.savanta.com\/download-the-state-of-the-youth-nation-brochure\" class=\"btn btn-arrow btn-white\"  data-aos=\"fade-up\">Download<\/a>\n            <\/div>\n        <\/section>\n<\/div><\/div>    \n    \n    <section class=\"knowledge-centre sec-space-90\" id=\"knowledge-centre\">\n      <div class=\"container\">\n                  <div class=\"title-wrap\">\n            <h2 data-aos=\"fade-up\">Knowledge centre<\/h2>\n                      <\/div>\n        \n        <div class=\"knowledge-centre-inner\">\n          <div class=\"left-col\">\n            <div class=\"kc-cursor\">\n              Explore\n            <\/div>\n                            <!-- Single item -->\n                <article class=\"single-card\">\n                  \n                                        <figure class=\"bg-cover\">\n                      <div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(.webp);\">\n                                              <\/div>\n                      <div class=\"bg-ani\"><\/div>\n                    <\/figure>\n                                    <div class=\"card-body\">\n                                                              <span class=\"small\">Youth <\/span>\n                    \n                    <h3 class=\"h4\"><a href=\"https:\/\/savanta.com\/eu\/knowledge-centre\/view\/uk-business-confidence-q1-2026-what-the-numbers-mean-for-banks\/\">UK Business Confidence Q1 2026: What the numbers mean for banks<\/a>\n                    <\/h3>\n                    <div class=\"meta\">\n                                            <em> 21 May 2026 <\/em>                     <\/div>\n                  <\/div>\n                <\/article>\n                <!-- Single item -->\n                      <\/div>\n          <div class=\"right-col\">\n            <div class=\"right-row\">\n              \n                      <!-- Single item -->\n              <article class=\"single-card\">\n                \n                                    <figure class=\"bg-cover\">\n                    <div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(.webp);\">\n                                          <\/div>\n                    <div class=\"bg-ani\"><\/div>\n                  <\/figure>\n                                <div class=\"card-body\">\n                                      <span class=\"small\">Youth<\/span>\n                  \n                  <h3 class=\"h5\"><a href=\"https:\/\/savanta.com\/eu\/knowledge-centre\/view\/why-data-quality-is-now-a-boardroom-problem\/\">Why data quality is now a boardroom problem<\/a>\n                  <\/h3>\n                  <div class=\"meta\">\n                                        <em> 27 April 2026 <\/em>  - by <a href=\"https:\/\/savanta.com\/eu\/author\/nick-baker\">Nick Baker<\/a>                   <\/div>\n                <\/div>\n              <\/article>\n                      <!-- Single item -->\n              <article class=\"single-card\">\n                \n                                    <figure class=\"bg-cover\">\n                    <div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2026\/04\/marius-masalar-CyFBmFEsytU-unsplash-1-e1777291516551.jpg.webp);\">\n                      <img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2026\/04\/marius-masalar-CyFBmFEsytU-unsplash-1-e1777291516551.jpg\" class=\"attachment-big size-big\" alt=\"\" \/>                    <\/div>\n                    <div class=\"bg-ani\"><\/div>\n                  <\/figure>\n                                <div class=\"card-body\">\n                                      <span class=\"small\">Youth<\/span>\n                  \n                  <h3 class=\"h5\"><a href=\"https:\/\/savanta.com\/eu\/knowledge-centre\/view\/ai-investment-in-2026-from-change-to-oppurtunity\/\">AI Investment in 2026: From change to opportunity<\/a>\n                  <\/h3>\n                  <div class=\"meta\">\n                                        <em> 27 April 2026 <\/em>  - by <a href=\"https:\/\/savanta.com\/eu\/author\/nick-baker\">Nick Baker<\/a>                   <\/div>\n                <\/div>\n              <\/article>\n                      <!-- Single item -->\n              <article class=\"single-card\">\n                \n                                    <figure class=\"bg-cover\">\n                    <div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2026\/03\/VP-Web-banner-1.jpg.webp);\">\n                      <img decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2026\/03\/VP-Web-banner-1.jpg\" class=\"attachment-big size-big\" alt=\"\" \/>                    <\/div>\n                    <div class=\"bg-ani\"><\/div>\n                  <\/figure>\n                                <div class=\"card-body\">\n                                      <span class=\"small\">Youth<\/span>\n                  \n                  <h3 class=\"h5\"><a href=\"https:\/\/savanta.com\/eu\/knowledge-centre\/view\/virtual-personas-savanta-new-product\/\">Virtual Personas by Savanta<\/a>\n                  <\/h3>\n                  <div class=\"meta\">\n                                        <em> 26 March 2026 <\/em>  - by <a href=\"https:\/\/savanta.com\/eu\/author\/nick-baker\">Nick Baker<\/a>                   <\/div>\n                <\/div>\n              <\/article>\n                      <!-- Single item -->\n              <article class=\"single-card\">\n                \n                                    <figure class=\"bg-cover\">\n                    <div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2025\/11\/Budget-Blog-3.jpg.webp);\">\n                      <img decoding=\"async\" width=\"1024\" height=\"324\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2025\/11\/Budget-Blog-3.jpg\" class=\"attachment-big size-big\" alt=\"\" \/>                    <\/div>\n                    <div class=\"bg-ani\"><\/div>\n                  <\/figure>\n                                <div class=\"card-body\">\n                                      <span class=\"small\">Youth<\/span>\n                  \n                  <h3 class=\"h5\"><a href=\"https:\/\/savanta.com\/eu\/knowledge-centre\/view\/4-shifts-shaping-research-and-marketing-in-2026\/\">The 4 shifts shaping research and marketing in 2026<\/a>\n                  <\/h3>\n                  <div class=\"meta\">\n                                        <em> 11 November 2025 <\/em>  - by <a href=\"https:\/\/savanta.com\/eu\/author\/caroline-hawkings\">Caroline Hawkings<\/a>                   <\/div>\n                <\/div>\n              <\/article>\n        \n            <\/div>\n          <\/div>\n        <\/div>\n\n              <\/div>\n    <\/section>\n\n\n  <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Play Video Related: 10 consumer truths brands need to know about being LGBTQ+ webinar In this session we deep-dive into our Gen Z tracking data to uncover the differences between consumer subsegments and reveal 10 new and surprising insights that will help brands connect with LGBTQ+ and Gen Z audiences on a more meaningful level. Find out what it takes to become a true and authentic ally to the young LGBTQ+ community. Watch 10 ways Gen Z will change the world webinar In this session reveal the 10 ways that Gen Z are challenging stereotypes, questioning behaviour and effecting change in the world. Find out what this means for brands as we cover themes around the topics that matter most to young people, including: identity, trust, data protection, love and relationships, mental and physical wellbeing, food, climate change, brands, influencers and purpose. Watch What young people want from the world of work webinar This webinar reveals fresh Gen Z insights that employers need to know in order to attract and retain the brightest young talent to their business. Attendees will gain insights into the mindset, values and career goals of young employees, so you can tailor your workplace and recruitment strategy around the needs of your future employees. We\u2019ll be covering three key topics, including: attraction, expectation and retention. Watch Play Video Keep plugged in to youth trends Interested in getting more regular Gen Z updates? Have you thought about subscribing to State of the Youth Nation (the essential Gen Z insight tracking product)? Find out what you need to know about Gen Z without commissioning additional research. We\u2019ve been tracking 16-24s since 2015, with 700+ questions that uncover what young people care about, where they\u2019re headed and their digital worlds. Membership gives you access to: Latest Gen Z insights Regular webinars Insight workshops Download a brochure Interested in more youth insights? Subscribe to State of the Youth Nation: the leading Gen Z insight tracker. Download a brochure to find out more. Download Knowledge centre Explore Youth UK Business Confidence Q1 2026: What the numbers mean for banks 21 May 2026 Youth Why data quality is now a boardroom problem 27 April 2026 &#8211; by Nick Baker Youth AI Investment in 2026: From change to opportunity 27 April 2026 &#8211; by Nick Baker Youth Virtual Personas by Savanta 26 March 2026 &#8211; by Nick Baker Youth The 4 shifts shaping research and marketing in 2026 11 November 2025 &#8211; by Caroline Hawkings<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-51311","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/savanta.com\/eu\/wp-json\/wp\/v2\/pages\/51311","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/savanta.com\/eu\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/savanta.com\/eu\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/savanta.com\/eu\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/savanta.com\/eu\/wp-json\/wp\/v2\/comments?post=51311"}],"version-history":[{"count":0,"href":"https:\/\/savanta.com\/eu\/wp-json\/wp\/v2\/pages\/51311\/revisions"}],"wp:attachment":[{"href":"https:\/\/savanta.com\/eu\/wp-json\/wp\/v2\/media?parent=51311"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}