{"id":47904,"date":"2022-11-17T09:10:51","date_gmt":"2022-11-17T09:10:51","guid":{"rendered":"https:\/\/savanta.com\/youth-2\/"},"modified":"2023-03-03T13:59:34","modified_gmt":"2023-03-03T13:59:34","slug":"youth-practice-launch","status":"publish","type":"page","link":"https:\/\/savanta.com\/eu\/youth-practice-launch\/","title":{"rendered":"Youth Practice launch"},"content":{"rendered":"<div id=\"pl-47904\"  class=\"panel-layout\" ><div id=\"pg-47904-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-47904-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-47904-0-0-0\" class=\"so-panel widget widget_one-page-navigation-widget panel-first-child\" data-index=\"0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-one-page-navigation-widget so-widget-one-page-navigation-widget-default-d75171398898-47904\"\n\t\t\t\n\t\t>\r\n  <div class=\"wrapper-vid-img \">\r\n                    <div class=\"banner-video-img \">\r\n            \r\n            <figure class=\"bg-cover\">\r\n                <div class=\"bg slide-image-up slide-image-up-half\"\r\n                    style=\"background-image: url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/11\/YSLaunch-18.jpg.webp);\">\r\n                    <img decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/11\/YSLaunch-18.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" \/>                <\/div>\r\n                <div class=\"bg-ani\"><\/div>\r\n            <\/figure>\r\n             <button class=\"button-down-arrow\" >\r\n                <span class=\"txt-down\">Scroll<\/span>\r\n                <span class=\"txt-arrow\"><\/span>\r\n            <\/button>\r\n        <\/div>\r\n                \r\n           \r\n       \r\n \r\n    <\/div>\r\n<\/div><\/div><div id=\"panel-47904-0-0-1\" class=\"so-panel widget widget_top-image-with-right-content-widget\" data-index=\"1\" ><div id=\"approach\" class=\"panel-widget-style panel-widget-style-for-47904-0-0-1\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-top-image-with-right-content-widget so-widget-top-image-with-right-content-widget-default-d75171398898-47904\"\n\t\t\t\n\t\t><section class=\"overview sec-space-90\">\n            <div class=\"container\">\n                <div class=\"row\">\n                    <div class=\"col-lg-4 offset-lg-1 col-md-4\">\n                        <div class=\"overview-avtar\" data-aos=\"fade-up\">\n                            <figure class=\"bg-cover\">\n                                <div class=\"bg\"                                     style=\"background-image: url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/08\/Josephine-768x768.jpg);\"  >\n                                    <img decoding=\"async\" src=\"https:\/\/savanta.com\/eu\/wp-content\/themes\/savanta\/resources\/images\/dot-black.svg\" alt=\"Josephine Hansom SVP Youth Practice\">\n                                <\/div>\n                            <\/figure>\n                        <\/div>\n                                                <div class=\"auhor-wrap\" data-aos=\"fade-up\">\n                                                        <strong>Josephine Hansom<\/strong>\n                                                                                     <span>VP, Youth<\/span>\n                                                                                    <a href=\"\/contact-us\/\" class=\"btn-simple-arrow\">Get in touch <\/a>\n                                                <\/div>\n                                        <\/div>\n                                        <div class=\"col-lg-7 col-md-8 overview-details\">\n                        <p>Would you like to find out more about the Youth Practice?<\/p>\n<p>Our Youth Practice steers brands to maximise their relationship with younger generations. If you have a project or question that you'd like to talk to us about, I'd welcome the opportunity for us to chat.<\/p>\n<p>We'll help solve your toughest Gen Z marketing challenges and future-proof your brand for the next generation.<\/p>\n<p>Let\u2019s remove the guesswork. Get in touch with us at <a href=\"mailto:youth.practice@savanta.com\">youth.practice@savanta.com<\/a>.<\/p>\n                    <\/div>\n                                <\/div>\n            <\/div>\n        <\/section>\n        \n<\/div><\/div><\/div><div id=\"panel-47904-0-0-2\" class=\"so-panel widget widget_services-widget\" data-index=\"2\" ><div id=\"products\" class=\"panel-widget-style panel-widget-style-for-47904-0-0-2\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-services-widget so-widget-services-widget-default-d75171398898-47904\"\n\t\t\t\n\t\t><section class=\"services sec-space-90\">\r\n            <div class=\"container\">\r\n                                 <div class=\"row heading-row\">\r\n                    <div class=\"col-lg-6 col-md-9 col-sm-9\">\r\n                        <h2 data-aos=\"fade-up\">Presentation slides <\/h2>\r\n                    <\/div>\r\n                <\/div>\r\n                            <div class=\"row services-list\">\r\n                                                       <div class=\"col-lg-4 col-md-6 service-item\">\r\n                        <div class=\"service-inner\"  data-aos=\"fade-up\">\r\n                                                                                          <h3 class=\"h5\">If Millennials are old, Gen Z are young, what do we know about Gen Alpha?<\/h3>\r\n                                                           \r\n                                                                            <div class=\"content-box\">\r\n                                                                 <p>Josephine Hansom uses data from <a href=\"https:\/\/savanta.com\/our-products\/state-of-the-youth-nation\/\" target=\"_blank\" rel=\"noopener\">State of the Youth Nation<\/a> to uncover the trends, attitudes and behaviours of Millennials, Gen Z and Gen Alpha, revealing how these three generations differ from one another, and what organisations must do to successfully market to these young audiences.\n\n<p><a href=\"https:\/\/5043860.fs1.hubspotusercontent-na1.net\/hubfs\/5043860\/Youth%20Practice%20Presentation%20Decks\/If%20Millennials%20are%20old%20and%20Gen%20Z%20is%20young%20-%20who%20are%20Generation%20Alpha.pdf\" target=\"_blank\" rel=\"noopener\"><strong>Download the presentation slides<\/strong><\/a><\/p><\/p>\r\n                                                                                            <\/div>\r\n                                                                                 <\/div>\r\n                    <\/div>\r\n\t\t\t\t                    <div class=\"col-lg-4 col-md-6 service-item\">\r\n                        <div class=\"service-inner\"  data-aos=\"fade-up\">\r\n                                                                                          <h3 class=\"h5\">The power of personalisation: reimagining personal data for the internet age (a case study with the BBC)<\/h3>\r\n                                                           \r\n                                                                            <div class=\"content-box\">\r\n                                                                 <p><p>This presentation revealed how we helped the BBC develop a concept that brings together users\u2019 personal data from different services - giving their audiences a holistic approach to personalisation, so you can access everything in one place!<\/p>\n<p><a href=\"https:\/\/5043860.fs1.hubspotusercontent-na1.net\/hubfs\/5043860\/Youth%20Practice%20Presentation%20Decks\/The%20power%20of%20personalisation%20-%20reimagining%20personal%20data%20for%20the%20internet%20age%20(Savanta%20x%20BBC).pdf\" target=\"_blank\" rel=\"noopener\">Download the presentation slides<\/a><\/p>\n<\/p>\r\n                                                                                            <\/div>\r\n                                                                                 <\/div>\r\n                    <\/div>\r\n\t\t\t\t                    <div class=\"col-lg-4 col-md-6 service-item\">\r\n                        <div class=\"service-inner\"  data-aos=\"fade-up\">\r\n                                                                                          <h3 class=\"h5\">A radical voice for mental health: creating a blueprint for change alongside young people <\/h3>\r\n                                                           \r\n                                                                            <div class=\"content-box\">\r\n                                                                 <p>Speaking alongside YoungMinds, we shared the research from our recent project that uncovered the systemic pressures impacting young people today, and how we discovered new solutions to the mental health crisis amongst marginalised young people.\n\n<p><a href=\"https:\/\/5043860.fs1.hubspotusercontent-na1.net\/hubfs\/5043860\/Youth%20Practice%20Presentation%20Decks\/A%20radical%20voice%20for%20mental%20health%20creating%20a%20blueprint%20for%20change%20alongside%20young%20people%20(Savanta%20x%20YoungMinds).pdf\" target=\"_blank\" rel=\"noopener\">Download the presentation slides<\/a><\/p><\/p>\r\n                                                                                            <\/div>\r\n                                                                                 <\/div>\r\n                    <\/div>\r\n\t\t\t\t                <\/div>\r\n            <\/div>\r\n        <\/section>\r\n<\/div><\/div><\/div><div id=\"panel-47904-0-0-3\" class=\"so-panel widget widget_video-widget\" data-index=\"3\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-video-widget so-widget-video-widget-default-d75171398898-47904\"\n\t\t\t\n\t\t>\n            <div class=\"custom-videos video-parent sec-space-90\" data-aos=\"fade-up\">\n                            <\/div>\n\t\t\n                                        <div class=\"two-custom-video sec-space-90 video-parent \">\n                                <div class=\"container\">\n                                    <div class=\"dflex\">\n                                                                                            <div class=\"col-left\">\n                                                        <!-- Single video loop -->\n                                                        \n                                                        <div class=\"embed-vimeo\" data-video-id=\"773459719\" data-aos=\"fade-up\">\n                                                            <button class=\"embed-vimeo-play\"><span class=\"sr-only\">Play Video<\/span><\/button>\n                                                            <img decoding=\"async\" data-vimeo-id=\"773459719\" src=\"\" alt=\"Bonus webinar How advertising works \/ How to connect with Gen Z video\" \/>\n                                                        <\/div>\n\n                                                                                                                \n                                                        <!-- Single video loop -->\n                                                    <\/div>\n                                                                                        \n                                                                                            <div class=\"col-right\" data-aos=\"fade-up\">\n\n                                                        <h2 class=\"h3\"> Bonus webinar  <em>How advertising works \/ How to connect with Gen Z<\/em> <\/h2>\n                                                                                                                             <p>Watch the full webinar. We deliver two presentations in one - double the insights for FREE!\n\nWe've drawn upon our research to combine two insightful presentations that cover how brands can optimise their advertising campaigns and how to engage with the next generation. Part 1 begins at 01:21 and Part 2 begins at 09:14.<\/p>\n                                                                                                                    <\/div>\n                                                                                    <\/div>\n                                                                    <\/div>\n                            <\/div>\n    \t\t\t                \n        <\/div><\/div><div id=\"panel-47904-0-0-4\" class=\"so-panel widget widget_two-column-block-with-leftright-image-widget\" data-index=\"4\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-two-column-block-with-leftright-image-widget so-widget-two-column-block-with-leftright-image-widget-default-d75171398898-47904\"\n\t\t\t\n\t\t>\r\n\t\t\t<section class=\"two-column-image-widget  sec-space-90\">\r\n\t\t\t\t<div class=\"container\">\r\n\t\t\t\t\t<div class=\"row align-items-center two-column-left-image\">\r\n\t\t\t\t\t\t<div class=\"col-lg-4 col-md-6 content-coloum\" data-aos=\"fade-up\">\r\n\t\t\t\t\t\t\t<h2 class=\"h3\">\r\n\t\t\t\t\t\t\t\tSpotlight report: Gen Z and social media stress\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<p>Have a free Spotlight Report on us! We send spotlights out to subscribers of State of the Youth Nation every fortnight, highlighting emerging trends that we're spotting in our tracking data. In this report we look at the rising stress that young people experience whilst using social media, how this differs by segments and what it means for brands.<\/p>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/5043860.fs1.hubspotusercontent-na1.net\/hubfs\/5043860\/Youth%20Practice%20Presentation%20Decks\/State%20of%20the%20Youth%20Nation%20Spotlight%20Report%20-%20Gen%20Z%20and%20Social%20Media%20Stress.pdf\" class=\"btn btn-black btn-arrow\">Download the report<\/a>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<div class=\"col-lg-8 col-md-6  image-wrapper\">\r\n\t\t\t\t\t\t\t<div class=\"image\" data-aos=\"fade-up\">\r\n\t\t\t\t\t\t\t\t<figure class=\"bg-cover\">\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/11\/Spotlight-Report-screenshot.jpg);\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/11\/Spotlight-Report-screenshot.jpg\" alt=\"Extract from Spotlight Report. The topic is Gen Z and social media stress. It covers the rise of TikTok trends, demographic differences, and mental health.\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"bg-ani\"><\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/section>\r\n\t\t<\/div><\/div><div id=\"panel-47904-0-0-5\" class=\"so-panel widget widget_video-widget\" data-index=\"5\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-video-widget so-widget-video-widget-default-d75171398898-47904\"\n\t\t\t\n\t\t>\n            <div class=\"custom-videos video-parent sec-space-90\" data-aos=\"fade-up\">\n                            <\/div>\n\t\t\n                                        <div class=\"two-custom-video sec-space-90 video-parent right-video\">\n                                <div class=\"container\">\n                                    <div class=\"dflex\">\n                                                                                            <div class=\"col-left\">\n                                                        <!-- Single video loop -->\n                                                        \n                                                        <div class=\"embed-vimeo\" data-video-id=\"773681424\" data-aos=\"fade-up\">\n                                                            <button class=\"embed-vimeo-play\"><span class=\"sr-only\">Play Video<\/span><\/button>\n                                                            <img decoding=\"async\" data-vimeo-id=\"773681424\" src=\"\" alt=\"Exclusive webinar Culture Lists video\" \/>\n                                                        <\/div>\n\n                                                                                                                \n                                                        <!-- Single video loop -->\n                                                    <\/div>\n                                                                                        \n                                                                                            <div class=\"col-right\" data-aos=\"fade-up\">\n\n                                                        <h2 class=\"h3\"> Exclusive webinar  <em>Culture Lists <\/em> <\/h2>\n                                                                                                                             <p><p>Our Culture Lists deliver insights on the most popular, current content that Gen Z are engaging with in their day-to-day lives. We distribute these lists to subscribers of <a title=\"State of the Youth Nation\" href=\"https:\/\/savanta.com\/our-products\/state-of-the-youth-nation\/\">State of the Youth Nation,<\/a> and run bi-monthly webinars where we discuss what's popular with young people and what this means for businesses.<\/p>\n<p>Check out our recent webinar where we cover: TikTok accounts, disliked brands, fashion icons, how Gen Z unwind and gaming.<\/p>\n<p>Enjoyed watching this? <a href=\"https:\/\/info.savanta.com\/register-for-the-culture-lists-webinar\">Sign up to our next event here.<\/a><\/p>\n<\/p>\n                                                                                                                    <\/div>\n                                                                                    <\/div>\n                                                                    <\/div>\n                            <\/div>\n    \t\t\t                \n        <\/div><\/div><div id=\"panel-47904-0-0-6\" class=\"so-panel widget widget_quotes-widget\" data-index=\"6\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-quotes-widget so-widget-quotes-widget-default-d75171398898-47904\"\n\t\t\t\n\t\t>\r\n<div class=\"testimonial-quote sec-space-90\" id=\"3\" data-aos=\"fade-up\">\r\n            <div class=\"container\">\r\n                <div class=\"testimonial-slider swiper\"  >\r\n                    <div class=\"swiper-wrapper\">\r\n                                                 <!-- Single item -->\r\n                        <div class=\"swiper-slide\">\r\n                            <div class=\"single-item\" >\r\n                                                                <div class=\"h4\">\r\n                                   <p>\u201cThe YouthSight (now Savanta) team are great to work with - flexible, responsive and knowledgeable. Their clear and authoritative approach is supported by a willingness to answer our questions and address any concerns. Our work together over the last two years has been a real partnership.\u201d<\/p>\n                                <\/div>\r\n                                                                                         <div class=\"single-meta\">\r\n                                                                        <strong> Sport England<\/strong>\r\n                                                                                                          <em>Business Analyst<\/em>\r\n                                                                     <\/div>\r\n                                                        <\/div>\r\n                        <\/div>\r\n                                                <!-- Single item -->\r\n                        <div class=\"swiper-slide\">\r\n                            <div class=\"single-item\" >\r\n                                                                <div class=\"h4\">\r\n                                   <p>\u201cThe real USP was being able to use a combination of the data from the primary research and YouthSight's (now Savanta) knowledge of young people generally, and their attitudes and behaviour.\u201d<\/p>\n                                <\/div>\r\n                                                                                         <div class=\"single-meta\">\r\n                                                                        <strong> Co-op<\/strong>\r\n                                                                                                          <em>Customer Researcher<\/em>\r\n                                                                     <\/div>\r\n                                                        <\/div>\r\n                        <\/div>\r\n                                                <!-- Single item -->\r\n                        <div class=\"swiper-slide\">\r\n                            <div class=\"single-item\" >\r\n                                                                <div class=\"h4\">\r\n                                   <p>\u201cWe chose YouthSight (now Savanta) not only because they're the UK's leading youth research agency, they also have an excellent team of researchers who collaborated with our journalists to ask the questions that we needed answering.\u201d<\/p>\n                                <\/div>\r\n                                                                                         <div class=\"single-meta\">\r\n                                                                        <strong> The Guardian<\/strong>\r\n                                                                                                          <em>Head of Youth<\/em>\r\n                                                                     <\/div>\r\n                                                        <\/div>\r\n                        <\/div>\r\n                                                <!-- Single item -->\r\n                        <div class=\"swiper-slide\">\r\n                            <div class=\"single-item\" >\r\n                                                                <div class=\"h4\">\r\n                                   <p>\u201cYouthSight (now Savanta) are always brilliant to work with: helpful, responsive and efficient. They just get on with it. Global projects can be quite challenging and they really helped to make the project to run more smoothly.\u201d<\/p>\n                                <\/div>\r\n                                                                                         <div class=\"single-meta\">\r\n                                                                        <strong> Sodexo<\/strong>\r\n                                                                                                      <\/div>\r\n                                                        <\/div>\r\n                        <\/div>\r\n                                                <!-- Single item -->\r\n                        <div class=\"swiper-slide\">\r\n                            <div class=\"single-item\" >\r\n                                                                <div class=\"h4\">\r\n                                   <p>\u201cThe rigour, professionalism, creativity and support from YouthSight (now Savanta) was incredible and the openness to work with other partners in the sector ensured the results were so positive they were presented to senior advisers in No.10, OfS, numerous government departments and gave confidence to four leading UK universities to fun Transform Society for two years.\u201d<\/p>\n                                <\/div>\r\n                                                                                         <div class=\"single-meta\">\r\n                                                                        <strong> Transform Society<\/strong>\r\n                                                                                                          <em>Transform Society Founder<\/em>\r\n                                                                     <\/div>\r\n                                                        <\/div>\r\n                        <\/div>\r\n                                                <!-- Single item -->\r\n                        <div class=\"swiper-slide\">\r\n                            <div class=\"single-item\" >\r\n                                                                <div class=\"h4\">\r\n                                   <p>\u201cYouthSight\u2019s (now Savanta) research was crucial to the development of our nationwide Student Art Pass. We were delighted with their work and are now delighted with the outcome: a fast-growing scheme helping more and more students discover culture, save money and engage with the arts.\u201d<\/p>\n                                <\/div>\r\n                                                                                         <div class=\"single-meta\">\r\n                                                                        <strong> Art Fund<\/strong>\r\n                                                                                                          <em>Senior Marketing Manager<\/em>\r\n                                                                     <\/div>\r\n                                                        <\/div>\r\n                        <\/div>\r\n                                                <!-- Single item -->\r\n                        \r\n                    <\/div>\r\n                    <div class=\"testimonial-arrows\">\r\n                        <div class=\"swiper-button-prev\"><\/div>\r\n                        <div class=\"swiper-button-next\"><\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n\r\n  \r\n<\/div><\/div><div id=\"panel-47904-0-0-7\" class=\"so-panel widget widget_book-demo-widget\" data-index=\"7\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-book-demo-widget so-widget-book-demo-widget-default-d75171398898-47904\"\n\t\t\t\n\t\t>\n   <section class=\"book-demo sec-space-90\">\n            <div class=\"container\">\n                <h2 data-aos=\"fade-up\">Book a demo of State of the Youth Nation<\/h2>\n                <p data-aos=\"fade-up\">Ready to see the data in action? <\/p>\n                <a href=\"https:\/\/info.savanta.com\/demo-state-of-the-youth-nation\" class=\"btn btn-arrow btn-white\"  data-aos=\"fade-up\">Book demo<\/a>\n            <\/div>\n        <\/section>\n<\/div><\/div>           \n                  <section class=\"feature-report is-rotating\" id=\"reports\">\n            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 40 40\" class=\"loader-progress\">\n            <circle class=\"fill-round\"   fill=\"none\" stroke-linecap=\"round\" cx=\"20\" cy=\"20\" r=\"15.915494309\" \/>\n            <circle class=\"progress\" fill=\"none\" stroke-linecap=\"round\" cx=\"20\" cy=\"20\" r=\"15.915494309\" \/>\n            <\/svg>\n            <div class=\"subheading\" >\n                <span data-aos=\"fade-up\">Featured reports<\/span>\n            <\/div>\n            <div class=\"fr-cursor\"><\/div>\n            <div class=\"fr-cursor2\"><\/div> \n            <div class=\"swiper-container feature-report-slider\"  >\n                <div class=\"swiper-wrapper\">\n\n\n                                 <!-- Single item -->\n                    <div class=\"swiper-slide\">\n                      <figure class=\"slide-bgimg\"\n                            style=\"background-image:url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2024\/10\/Coco-website-image.jpg.webp)\"\n                            data-swiper-parallax-x=\"50%\">\n                            <img decoding=\"async\" width=\"1920\" height=\"760\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2024\/10\/Coco-website-image.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" \/>                        <\/figure>\n                                                <div class=\"content\">\n                            <div class=\"h2\" data-swiper-parallax-x=\"-80%\" data-swiper-parallax-opacity=\"0%\">Consumer Compass Europe: Q4 2025 <\/div>\n                            <div class=\"caption\" data-swiper-parallax-x=\"-70%\" data-swiper-parallax-opacity=\"50%\">Brands\u2019 success during periods of economic instability depends on their understanding of today\u2019s consumers \u2013 and how they\u2019ll behave tomorrow. \r\n<br><br>\r\nSavanta\u2019s Consumer Compass Report, based on a study of 3,500 European consumers across seven countries, explores how consumers feel about the world around them and their spending habits.<\/div>\n                            <a href=\"https:\/\/savanta.com\/eu\/knowledge-centre\/report\/consumer-compass-europe-q4-2025\/\" class=\"btn btn-white btn-arrow\" data-swiper-parallax-x=\"-280%\"\n                                data-swiper-parallax-opacity=\"20%\">Learn More<\/a>\n                        <\/div>\n                      \n                    <\/div>\n                    <!-- Single item -->\n                                 <!-- Single item -->\n                    <div class=\"swiper-slide\">\n                      <figure class=\"slide-bgimg\"\n                            style=\"background-image:url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2024\/10\/Coco-website-image.jpg.webp)\"\n                            data-swiper-parallax-x=\"50%\">\n                            <img decoding=\"async\" width=\"1920\" height=\"760\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2024\/10\/Coco-website-image.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" \/>                        <\/figure>\n                                                <div class=\"content\">\n                            <div class=\"h2\" data-swiper-parallax-x=\"-80%\" data-swiper-parallax-opacity=\"0%\">Consumer Compass Europe: Q2 2025 <\/div>\n                            <div class=\"caption\" data-swiper-parallax-x=\"-70%\" data-swiper-parallax-opacity=\"50%\">The Consumer Compass is a quarterly European report produced by Savanta to track consumer confidence. <br><br>The report provides you not only a snapshot of today\u2019s consumers behaviours, habits, knowledge and awareness \u2013 but also to help you to understand how they\u2019ll behave tomorrow.<\/div>\n                            <a href=\"https:\/\/savanta.com\/eu\/knowledge-centre\/report\/consumer-compass-europe-q2-2025\/\" class=\"btn btn-white btn-arrow\" data-swiper-parallax-x=\"-280%\"\n                                data-swiper-parallax-opacity=\"20%\">Learn More<\/a>\n                        <\/div>\n                      \n                    <\/div>\n                    <!-- Single item -->\n                                 <!-- Single item -->\n                    <div class=\"swiper-slide\">\n                      <figure class=\"slide-bgimg\"\n                            style=\"background-image:url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2025\/02\/Beauty-shop-695177036.jpg.webp)\"\n                            data-swiper-parallax-x=\"50%\">\n                            <img decoding=\"async\" width=\"1920\" height=\"1246\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2025\/02\/Beauty-shop-695177036.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" \/>                        <\/figure>\n                                                <div class=\"content\">\n                            <div class=\"h2\" data-swiper-parallax-x=\"-80%\" data-swiper-parallax-opacity=\"0%\">Global Beauty Path to Purchase 2025 <\/div>\n                            <div class=\"caption\" data-swiper-parallax-x=\"-70%\" data-swiper-parallax-opacity=\"50%\">In our latest report we navigate the beauty path-to-purchase from a generational and global perspective drawing insights from adults across four core markets; Canada, Netherlands, UK, and USA.<\/div>\n                            <a href=\"https:\/\/savanta.com\/eu\/knowledge-centre\/report\/global-beauty-path-to-purchase\/\" class=\"btn btn-white btn-arrow\" data-swiper-parallax-x=\"-280%\"\n                                data-swiper-parallax-opacity=\"20%\">Learn More<\/a>\n                        <\/div>\n                      \n                    <\/div>\n                    <!-- Single item -->\n                                 <!-- Single item -->\n                    <div class=\"swiper-slide\">\n                      <figure class=\"slide-bgimg\"\n                            style=\"background-image:url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2024\/10\/Coco-website-image.jpg.webp)\"\n                            data-swiper-parallax-x=\"50%\">\n                            <img decoding=\"async\" width=\"1920\" height=\"760\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2024\/10\/Coco-website-image.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" \/>                        <\/figure>\n                                                <div class=\"content\">\n                            <div class=\"h2\" data-swiper-parallax-x=\"-80%\" data-swiper-parallax-opacity=\"0%\">Consumer Compass Europe: Q4 2024 <\/div>\n                            <div class=\"caption\" data-swiper-parallax-x=\"-70%\" data-swiper-parallax-opacity=\"50%\"><b>Our Q4 2024 report is now available to download.<\/b>\r\n<br><br>\r\nThe consumer insight is drawn from the responses of over 3,500 consumers in the UK, Netherlands, Germany, France, Spain, Italy, and the Nordics.<\/div>\n                            <a href=\"https:\/\/savanta.com\/eu\/knowledge-centre\/report\/consumer-compass-europe-q4-2024\/\" class=\"btn btn-white btn-arrow\" data-swiper-parallax-x=\"-280%\"\n                                data-swiper-parallax-opacity=\"20%\">Learn More<\/a>\n                        <\/div>\n                      \n                    <\/div>\n                    <!-- Single item -->\n                   \n                <\/div>\n                                <!-- If we need navigation buttons -->\n                <div class=\"swiper-button-prev  \"><\/div>\n                <div class=\"swiper-button-next  \"><\/div>\n            <\/div>\n        <\/section>\n   \n              \n    \n    <section class=\"knowledge-centre sec-space-90\" id=\"insights\">\n      <div class=\"container\">\n                  <div class=\"title-wrap\">\n            <h2 data-aos=\"fade-up\">Knowledge centre<\/h2>\n                          <a href=\"\/knowledge-centre\/\" class=\"btn btn-arrow btn-white\" data-aos=\"fade-up\">View more <\/a>\n                      <\/div>\n        \n        <div class=\"knowledge-centre-inner\">\n          <div class=\"left-col\">\n            <div class=\"kc-cursor\">\n              Explore\n            <\/div>\n                            <!-- Single item -->\n                <article class=\"single-card\">\n                  \n                                        <figure class=\"bg-cover\">\n                      <div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(.webp);\">\n                                              <\/div>\n                      <div class=\"bg-ani\"><\/div>\n                    <\/figure>\n                                    <div class=\"card-body\">\n                                                              <span class=\"small\">Youth <\/span>\n                    \n                    <h3 class=\"h4\"><a href=\"https:\/\/savanta.com\/eu\/knowledge-centre\/view\/why-data-quality-is-now-a-boardroom-problem\/\">Why data quality is now a boardroom problem<\/a>\n                    <\/h3>\n                    <div class=\"meta\">\n                                            <em> 27 April 2026 <\/em>  - by <a href=\"https:\/\/savanta.com\/eu\/author\/nick-baker\">Nick Baker<\/a>                     <\/div>\n                  <\/div>\n                <\/article>\n                <!-- Single item -->\n                      <\/div>\n          <div class=\"right-col\">\n            <div class=\"right-row\">\n              \n                      <!-- Single item -->\n              <article class=\"single-card\">\n                \n                                    <figure class=\"bg-cover\">\n                    <div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2026\/04\/marius-masalar-CyFBmFEsytU-unsplash-1-e1777291516551.jpg.webp);\">\n                      <img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2026\/04\/marius-masalar-CyFBmFEsytU-unsplash-1-e1777291516551.jpg\" class=\"attachment-big size-big\" alt=\"\" \/>                    <\/div>\n                    <div class=\"bg-ani\"><\/div>\n                  <\/figure>\n                                <div class=\"card-body\">\n                                      <span class=\"small\">Youth<\/span>\n                  \n                  <h3 class=\"h5\"><a href=\"https:\/\/savanta.com\/eu\/knowledge-centre\/view\/ai-investment-in-2026-from-change-to-oppurtunity\/\">AI Investment in 2026: From change to opportunity<\/a>\n                  <\/h3>\n                  <div class=\"meta\">\n                                        <em> 27 April 2026 <\/em>  - by <a href=\"https:\/\/savanta.com\/eu\/author\/nick-baker\">Nick Baker<\/a>                   <\/div>\n                <\/div>\n              <\/article>\n                      <!-- Single item -->\n              <article class=\"single-card\">\n                \n                                    <figure class=\"bg-cover\">\n                    <div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2026\/03\/VP-Web-banner-1.jpg.webp);\">\n                      <img decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2026\/03\/VP-Web-banner-1.jpg\" class=\"attachment-big size-big\" alt=\"\" \/>                    <\/div>\n                    <div class=\"bg-ani\"><\/div>\n                  <\/figure>\n                                <div class=\"card-body\">\n                                      <span class=\"small\">Youth<\/span>\n                  \n                  <h3 class=\"h5\"><a href=\"https:\/\/savanta.com\/eu\/knowledge-centre\/view\/virtual-personas-savanta-new-product\/\">Virtual Personas by Savanta<\/a>\n                  <\/h3>\n                  <div class=\"meta\">\n                                        <em> 26 March 2026 <\/em>  - by <a href=\"https:\/\/savanta.com\/eu\/author\/nick-baker\">Nick Baker<\/a>                   <\/div>\n                <\/div>\n              <\/article>\n                      <!-- Single item -->\n              <article class=\"single-card\">\n                \n                                    <figure class=\"bg-cover\">\n                    <div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2025\/11\/Budget-Blog-3.jpg.webp);\">\n                      <img decoding=\"async\" width=\"1024\" height=\"324\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2025\/11\/Budget-Blog-3.jpg\" class=\"attachment-big size-big\" alt=\"\" \/>                    <\/div>\n                    <div class=\"bg-ani\"><\/div>\n                  <\/figure>\n                                <div class=\"card-body\">\n                                      <span class=\"small\">Youth<\/span>\n                  \n                  <h3 class=\"h5\"><a href=\"https:\/\/savanta.com\/eu\/knowledge-centre\/view\/4-shifts-shaping-research-and-marketing-in-2026\/\">The 4 shifts shaping research and marketing in 2026<\/a>\n                  <\/h3>\n                  <div class=\"meta\">\n                                        <em> 11 November 2025 <\/em>  - by <a href=\"https:\/\/savanta.com\/eu\/author\/caroline-hawkings\">Caroline Hawkings<\/a>                   <\/div>\n                <\/div>\n              <\/article>\n                      <!-- Single item -->\n              <article class=\"single-card\">\n                \n                                    <figure class=\"bg-cover\">\n                    <div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2025\/11\/Piggy-Bank.jpg.webp);\">\n                      <img decoding=\"async\" width=\"1024\" height=\"373\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2025\/11\/Piggy-Bank.jpg\" class=\"attachment-big size-big\" alt=\"\" \/>                    <\/div>\n                    <div class=\"bg-ani\"><\/div>\n                  <\/figure>\n                                <div class=\"card-body\">\n                                      <span class=\"small\">Youth<\/span>\n                  \n                  <h3 class=\"h5\"><a href=\"https:\/\/savanta.com\/eu\/knowledge-centre\/view\/4-quick-turn-research-ideas-to-spend-leftover-budget\/\">4 quick-turn research ideas to spend your leftover budget wisely<\/a>\n                  <\/h3>\n                  <div class=\"meta\">\n                                        <em> 4 November 2025 <\/em>  - by <a href=\"https:\/\/savanta.com\/eu\/author\/caroline-hawkings\">Caroline Hawkings<\/a>                   <\/div>\n                <\/div>\n              <\/article>\n        \n            <\/div>\n          <\/div>\n        <\/div>\n\n              <\/div>\n    <\/section>\n\n\n  <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Scroll Josephine Hansom VP, Youth Get in touch Would you like to find out more about the Youth Practice? Our Youth Practice steers brands to maximise their relationship with younger generations. If you have a project or question that you&#8217;d like to talk to us about, I&#8217;d welcome the opportunity for us to chat. We&#8217;ll help solve your toughest Gen Z marketing challenges and future-proof your brand for the next generation. Let\u2019s remove the guesswork. Get in touch with us at youth.practice@savanta.com. Presentation slides If Millennials are old, Gen Z are young, what do we know about Gen Alpha? Josephine Hansom uses data from State of the Youth Nation to uncover the trends, attitudes and behaviours of Millennials, Gen Z and Gen Alpha, revealing how these three generations differ from one another, and what organisations must do to successfully market to these young audiences. Download the presentation slides The power of personalisation: reimagining personal data for the internet age (a case study with the BBC) This presentation revealed how we helped the BBC develop a concept that brings together users\u2019 personal data from different services &#8211; giving their audiences a holistic approach to personalisation, so you can access everything in one place! Download the presentation slides A radical voice for mental health: creating a blueprint for change alongside young people Speaking alongside YoungMinds, we shared the research from our recent project that uncovered the systemic pressures impacting young people today, and how we discovered new solutions to the mental health crisis amongst marginalised young people. Download the presentation slides Play Video Bonus webinar How advertising works \/ How to connect with Gen Z Watch the full webinar. We deliver two presentations in one &#8211; double the insights for FREE! We&#8217;ve drawn upon our research to combine two insightful presentations that cover how brands can optimise their advertising campaigns and how to engage with the next generation. Part 1 begins at 01:21 and Part 2 begins at 09:14. Spotlight report: Gen Z and social media stress Have a free Spotlight Report on us! We send spotlights out to subscribers of State of the Youth Nation every fortnight, highlighting emerging trends that we&#8217;re spotting in our tracking data. In this report we look at the rising stress that young people experience whilst using social media, how this differs by segments and what it means for brands. Download the report Play Video Exclusive webinar Culture Lists Our Culture Lists deliver insights on the most popular, current content that Gen Z are engaging with in their day-to-day lives. We distribute these lists to subscribers of State of the Youth Nation, and run bi-monthly webinars where we discuss what&#8217;s popular with young people and what this means for businesses. Check out our recent webinar where we cover: TikTok accounts, disliked brands, fashion icons, how Gen Z unwind and gaming. Enjoyed watching this? Sign up to our next event here. \u201cThe YouthSight (now Savanta) team are great to work with &#8211; flexible, responsive and knowledgeable. Their clear and authoritative approach is supported by a willingness to answer our questions and address any concerns. Our work together over the last two years has been a real partnership.\u201d Sport England Business Analyst \u201cThe real USP was being able to use a combination of the data from the primary research and YouthSight&#8217;s (now Savanta) knowledge of young people generally, and their attitudes and behaviour.\u201d Co-op Customer Researcher \u201cWe chose YouthSight (now Savanta) not only because they&#8217;re the UK&#8217;s leading youth research agency, they also have an excellent team of researchers who collaborated with our journalists to ask the questions that we needed answering.\u201d The Guardian Head of Youth \u201cYouthSight (now Savanta) are always brilliant to work with: helpful, responsive and efficient. They just get on with it. Global projects can be quite challenging and they really helped to make the project to run more smoothly.\u201d Sodexo \u201cThe rigour, professionalism, creativity and support from YouthSight (now Savanta) was incredible and the openness to work with other partners in the sector ensured the results were so positive they were presented to senior advisers in No.10, OfS, numerous government departments and gave confidence to four leading UK universities to fun Transform Society for two years.\u201d Transform Society Transform Society Founder \u201cYouthSight\u2019s (now Savanta) research was crucial to the development of our nationwide Student Art Pass. We were delighted with their work and are now delighted with the outcome: a fast-growing scheme helping more and more students discover culture, save money and engage with the arts.\u201d Art Fund Senior Marketing Manager Book a demo of State of the Youth Nation Ready to see the data in action? Book demo Featured reports Consumer Compass Europe: Q4 2025 Brands\u2019 success during periods of economic instability depends on their understanding of today\u2019s consumers \u2013 and how they\u2019ll behave tomorrow. Savanta\u2019s Consumer Compass Report, based on a study of 3,500 European consumers across seven countries, explores how consumers feel about the world around them and their spending habits. Learn More Consumer Compass Europe: Q2 2025 The Consumer Compass is a quarterly European report produced by Savanta to track consumer confidence. The report provides you not only a snapshot of today\u2019s consumers behaviours, habits, knowledge and awareness \u2013 but also to help you to understand how they\u2019ll behave tomorrow. Learn More Global Beauty Path to Purchase 2025 In our latest report we navigate the beauty path-to-purchase from a generational and global perspective drawing insights from adults across four core markets; Canada, Netherlands, UK, and USA. Learn More Consumer Compass Europe: Q4 2024 Our Q4 2024 report is now available to download. The consumer insight is drawn from the responses of over 3,500 consumers in the UK, Netherlands, Germany, France, Spain, Italy, and the Nordics. Learn More Knowledge centre View more Explore Youth Why data quality is now a boardroom problem 27 April 2026 &#8211; by Nick Baker Youth AI Investment in 2026: From change to opportunity 27 April 2026 &#8211; by Nick Baker Youth Virtual Personas by Savanta 26 March 2026 &#8211; by Nick Baker Youth The 4 shifts shaping research and marketing in 2026 11 November 2025 &#8211; by Caroline Hawkings Youth 4 quick-turn research ideas to spend your leftover budget wisely 4 November 2025 &#8211; by Caroline Hawkings<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-47904","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/savanta.com\/eu\/wp-json\/wp\/v2\/pages\/47904","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/savanta.com\/eu\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/savanta.com\/eu\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/savanta.com\/eu\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/savanta.com\/eu\/wp-json\/wp\/v2\/comments?post=47904"}],"version-history":[{"count":0,"href":"https:\/\/savanta.com\/eu\/wp-json\/wp\/v2\/pages\/47904\/revisions"}],"wp:attachment":[{"href":"https:\/\/savanta.com\/eu\/wp-json\/wp\/v2\/media?parent=47904"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}