{"id":46382,"date":"2022-09-05T16:23:43","date_gmt":"2022-09-05T16:23:43","guid":{"rendered":"https:\/\/savanta.com\/copy-of-business-essentials-product-testing-2\/"},"modified":"2023-03-03T13:59:09","modified_gmt":"2023-03-03T13:59:09","slug":"brand-tracker","status":"publish","type":"page","link":"https:\/\/savanta.com\/eu\/our-products\/business-essentials\/brand-tracker\/","title":{"rendered":"Business Essentials Brand Tracker"},"content":{"rendered":"<div id=\"pl-46382\"  class=\"panel-layout\" ><div id=\"pg-46382-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-46382-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-46382-0-0-0\" class=\"so-panel widget widget_one-page-navigation-widget panel-first-child\" data-index=\"0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-one-page-navigation-widget so-widget-one-page-navigation-widget-default-d75171398898-46382\"\n\t\t\t\n\t\t>\r\n  <div class=\"wrapper-vid-img  sec-space-bottom\">\r\n                    <div class=\"banner-video-img \">\r\n            \r\n            <figure class=\"bg-cover\">\r\n                <div class=\"bg slide-image-up slide-image-up-half\"\r\n                    style=\"background-image: url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/09\/Brand-Tracker-1920x1183.jpg.webp);\">\r\n                    <img decoding=\"async\" width=\"1920\" height=\"1183\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/09\/Brand-Tracker-1920x1183.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" \/>                <\/div>\r\n                <div class=\"bg-ani\"><\/div>\r\n            <\/figure>\r\n             <button class=\"button-down-arrow\" >\r\n                <span class=\"txt-down\">Scroll<\/span>\r\n                <span class=\"txt-arrow\"><\/span>\r\n            <\/button>\r\n        <\/div>\r\n                \r\n           \r\n               <div class=\"cb-nav-bar-wrap\">\r\n        <nav class=\"cb-nav-bar\">\r\n            <div class=\"container\">\r\n                <ul>\r\n                                            \r\n\r\n                    <li class=\"active \" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#approach\">Our approach<\/a>\r\n                        \r\n                    <\/li>\r\n                                             \r\n\r\n                    <li class=\"\" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#benefits\">Benefits<\/a>\r\n                        \r\n                    <\/li>\r\n                                             \r\n\r\n                    <li class=\"\" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#how-it-works\">How it works<\/a>\r\n                        \r\n                    <\/li>\r\n                                             \r\n\r\n                    <li class=\"\" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#range\">Business Essentials range<\/a>\r\n                        \r\n                    <\/li>\r\n                                         \r\n                <\/ul>\r\n            <\/div>\r\n        <\/nav>\r\n        <\/div>\r\n    \r\n \r\n    <\/div>\r\n<\/div><\/div><div id=\"panel-46382-0-0-1\" class=\"so-panel widget widget_overview-second-widget\" data-index=\"1\" ><div id=\"approach\" class=\"panel-widget-style panel-widget-style-for-46382-0-0-1\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-overview-second-widget so-widget-overview-second-widget-default-d75171398898-46382\"\n\t\t\t\n\t\t>   <section class=\"make-better-wrap make-better-wrap-inner-page  sec-space-90 space-col\">\n            <div class=\"container\">\n\n                <div class=\"row\">\n                    <div class=\"col-lg-4\">\n                        <h2 data-aos=\"fade-up\"  >Our approach<\/h2>\n                    <\/div>\n                    <div class=\"col-lg-7 offset-lg-1\">\n                        <div class=\"common-content\" data-aos=\"fade-up\">\n                           <p>Business Essentials is a modular suite of research products offering a low cost, high value alternative to traditional research and insights.<\/p>\n<p>We\u2019ve designed a simple, data led service that is efficient, valuable and replicable, where our experts handle full operational set up and delivery.\u00a0We\u2019ll help you to track performance across the following core metrics:<\/p>\n<p>Brand KPIs<\/p>\n<ul>\n<li>Spontaneous awareness<\/li>\n<li>Prompted awareness &amp; familiarity<\/li>\n<li>Current usage<\/li>\n<li>Consideration<\/li>\n<li>Preferred brand<\/li>\n<\/ul>\n<p>Brand Drivers<\/p>\n<ul>\n<li>Brand associations<\/li>\n<li>Brand affinity (values)<\/li>\n<li>Brand features<\/li>\n<li>NPS<\/li>\n<li>Firmographic questions (audience profiling)<\/li>\n<\/ul>\n<p>Ultimately providing you with data and insights which will enable you to understand and optimise your brand\u2019s position going forward.<\/p>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/section>\n<\/div><\/div><\/div><div id=\"panel-46382-0-0-2\" class=\"so-panel widget widget_research-benefits-widget\" data-index=\"2\" ><div id=\"benefits\" class=\"panel-widget-style panel-widget-style-for-46382-0-0-2\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-research-benefits-widget so-widget-research-benefits-widget-default-d75171398898-46382\"\n\t\t\t\n\t\t><section class=\"research-benefits sec-space-90\">\r\n\t<div class=\"container\">\r\n\t\t<div class=\"row heading-row\">\r\n\t\t\t<div class=\"col-lg-6\">\r\n\t\t\t\t<h2 data-aos=\"fade-up\">Product benefits<\/h2>\r\n\t\t\t\t<p data-aos=\"fade-up\"><\/p>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t<div class=\"row benefits-row\">\r\n\t\t                \t\t\t<div class=\"col-lg-4 benefit-item\" data-aos=\"fade-up\">\r\n\t\t\t\t<div class=\"benefit-icon\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/08\/Brand-performance.svg\" alt=\"\" \/>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<h3 class=\"h5\">Cost effective, high value alternative <\/h3>\r\n\t\t\t    \t\t\t    \t\t\t\t<p>Allows you to run your core projects at a lower cost in our current challenging business environment.<\/p>\r\n\t\t\t                       \t\t\t<\/div>\r\n\t\t   \t\t\t<div class=\"col-lg-4 benefit-item\" data-aos=\"fade-up\">\r\n\t\t\t\t<div class=\"benefit-icon\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/08\/Brand-performance.svg\" alt=\"\" \/>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<h3 class=\"h5\">Visual outputs<\/h3>\r\n\t\t\t    \t\t\t    \t\t\t\t<p>Online dashboard with an easy-to-understand set of deliverables.<\/p>\r\n\t\t\t                       \t\t\t<\/div>\r\n\t\t   \t\t\t<div class=\"col-lg-4 benefit-item\" data-aos=\"fade-up\">\r\n\t\t\t\t<div class=\"benefit-icon\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/08\/Brand-performance.svg\" alt=\"\" \/>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<h3 class=\"h5\">Expert design<\/h3>\r\n\t\t\t    \t\t\t    \t\t\t\t<p><p>Questionnaire designed by our B2B brand tracking experts.<\/p>\n<\/p>\r\n\t\t\t                       \t\t\t<\/div>\r\n\t\t   \t\t\t<div class=\"col-lg-4 benefit-item\" data-aos=\"fade-up\">\r\n\t\t\t\t<div class=\"benefit-icon\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/08\/Brand-performance.svg\" alt=\"\" \/>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<h3 class=\"h5\">Speed of delivery <\/h3>\r\n\t\t\t    \t\t\t    \t\t\t\t<p>Working within consistent modules speeds up all elements of the process. Results can be turned around in as little at 24-hours!<\/p>\r\n\t\t\t                       \t\t\t<\/div>\r\n\t\t   \t\t\t<div class=\"col-lg-4 benefit-item\" data-aos=\"fade-up\">\r\n\t\t\t\t<div class=\"benefit-icon\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/08\/Brand-performance.svg\" alt=\"\" \/>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<h3 class=\"h5\">Bespoke insights<\/h3>\r\n\t\t\t    \t\t\t    \t\t\t\t<p>Option to add 5 bespoke questions for free, to give you additional insights on your wider business objectives and research needs.<\/p>\r\n\t\t\t                       \t\t\t<\/div>\r\n\t\t   \t\t\t<div class=\"col-lg-4 benefit-item\" data-aos=\"fade-up\">\r\n\t\t\t\t<div class=\"benefit-icon\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/08\/Brand-performance.svg\" alt=\"\" \/>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<h3 class=\"h5\">Flexibility<\/h3>\r\n\t\t\t    \t\t\t    \t\t\t\t<p><p>Questionnaire enables you to tailor option lists, ensuring they are relevant and targeted at your brand, your audience, and your industry.<\/p>\n<\/p>\r\n\t\t\t                       \t\t\t<\/div>\r\n\t\t   \t\t<\/div>\r\n\t<\/div>\r\n<\/section>\r\n        \r\n<\/div><\/div><\/div><div id=\"panel-46382-0-0-3\" class=\"so-panel widget widget_overview-second-widget\" data-index=\"3\" ><div id=\"how-it-works\" class=\"panel-widget-style panel-widget-style-for-46382-0-0-3\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-overview-second-widget so-widget-overview-second-widget-default-d75171398898-46382\"\n\t\t\t\n\t\t>   <section class=\"make-better-wrap make-better-wrap-inner-page  sec-space-90 space-col\">\n            <div class=\"container\">\n\n                <div class=\"row\">\n                    <div class=\"col-lg-4\">\n                        <h2 data-aos=\"fade-up\"  >How it works<\/h2>\n                    <\/div>\n                    <div class=\"col-lg-7 offset-lg-1\">\n                        <div class=\"common-content\" data-aos=\"fade-up\">\n                           <p>All we require from you are details of your target audience and brand lists to be tracked. Once we have these, we can customise:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Who the survey goes out to (i.e., whether all UK businesses, UK SME businesses, telecom decision makers)<\/li>\n<li>Audience size for the research (i.e. whether 500 UK businesses, 300 UK SME businesses or 200 telecom decision makers)<\/li>\n<li>Import historic scores from previous brand trackers if applicable<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>We will work with you to craft your 5 bespoke questions, to ensure they answer your core objectives and provide the insight you will require.<\/p>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/section>\n<\/div><\/div><\/div><div id=\"panel-46382-0-0-4\" class=\"so-panel widget widget_book-demo-widget\" data-index=\"4\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-book-demo-widget so-widget-book-demo-widget-default-d75171398898-46382\"\n\t\t\t\n\t\t>\n   <section class=\"book-demo sec-space-90\">\n            <div class=\"container\">\n                <h2 data-aos=\"fade-up\">Book a demo <\/h2>\n                <p data-aos=\"fade-up\"><p><strong>Business Essentials<\/strong>:<em> fuss-free, fast &amp; flexible<\/em><\/p>\n<p>A high-quality, streamlined, data-led solution engineered for you\u2026<\/p>\n<\/p>\n                <a href=\"https:\/\/info.savanta.com\/savanta-essentials\" class=\"btn btn-arrow btn-white\"  data-aos=\"fade-up\">Book now<\/a>\n            <\/div>\n        <\/section>\n<\/div><\/div><div id=\"panel-46382-0-0-5\" class=\"so-panel widget widget_leadership-our-products-widget panel-last-child\" data-index=\"5\" ><div id=\"range\" class=\"panel-widget-style panel-widget-style-for-46382-0-0-5\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-leadership-our-products-widget so-widget-leadership-our-products-widget-default-d75171398898-46382\"\n\t\t\t\n\t\t>\t<section class=\"products sec-space-90\">\n\t\t<div class=\"container\">\n\t\t\t\t\t\t<h2 class=\"h3\" data-aos=\"fade-up\">Other products<\/h2>\n\t\t\t\t\t<div class=\"row\">\n\t\t\t                       \t\t\t\t<div class=\"col-lg-4 col-md-6 product-item\">\n\t\t\t\t<div class=\"product-single\" data-aos=\"fade-up\">\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"product-image\">\n\t\t\t\t\t\t<figure class=\"bg-cover\">\n\t\t\t\t\t\t\t<div class=\"bg slide-image-up slide-image-up-half\" \t\t\t\t\t\t\t\tstyle=\"background-image: url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/09\/Concept-Test-4.jpg);\" >\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/savanta.com\/eu\/wp-content\/themes\/savanta\/resources\/images\/dot-black.svg\" alt=\"\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"bg-ani\"><\/div>\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"product-info\">\n\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"h5\">Business Essentials Product Concept Testing<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Understand how your core target audience will reach to your new product concept and how you can optimise it to deliver in-market success<\/p>\n\t\t\t\t\t          \n\t\t\t\t\t\t<div class=\"action-button\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/our-products\/business-essentials\/product-testing\" class=\"btn btn-black btn-arrow\">Find out more <\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/\/info.savanta.com\/savanta-essentials\" class=\"btn btn-primary btn-arrow\">Get in touch <\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"col-lg-4 col-md-6 product-item\">\n\t\t\t\t<div class=\"product-single\" data-aos=\"fade-up\">\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"product-image\">\n\t\t\t\t\t\t<figure class=\"bg-cover\">\n\t\t\t\t\t\t\t<div class=\"bg slide-image-up slide-image-up-half\" \t\t\t\t\t\t\t\tstyle=\"background-image: url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/09\/Essentials-Main-4.jpg);\" >\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/savanta.com\/eu\/wp-content\/themes\/savanta\/resources\/images\/dot-black.svg\" alt=\"\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"bg-ani\"><\/div>\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"product-info\">\n\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"h5\">Business Essentials Customer Satisfaction<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Determine how well your company\u2019s products and service meet the needs of your market<\/p>\n\t\t\t\t\t          \n\t\t\t\t\t\t<div class=\"action-button\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/our-products\/business-essentials\/customer-satisfaction\" class=\"btn btn-black btn-arrow\">Find out more <\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/\/info.savanta.com\/savanta-essentials\" class=\"btn btn-primary btn-arrow\">Get in touch <\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t   <\/div>\n\t\t<\/div>\n\t<\/section>\n<\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Scroll Our approach Benefits How it works Business Essentials range Our approach Business Essentials is a modular suite of research products offering a low cost, high value alternative to traditional research and insights. We\u2019ve designed a simple, data led service that is efficient, valuable and replicable, where our experts handle full operational set up and delivery.\u00a0We\u2019ll help you to track performance across the following core metrics: Brand KPIs Spontaneous awareness Prompted awareness &amp; familiarity Current usage Consideration Preferred brand Brand Drivers Brand associations Brand affinity (values) Brand features NPS Firmographic questions (audience profiling) Ultimately providing you with data and insights which will enable you to understand and optimise your brand\u2019s position going forward. Product benefits Cost effective, high value alternative Allows you to run your core projects at a lower cost in our current challenging business environment. Visual outputs Online dashboard with an easy-to-understand set of deliverables. Expert design Questionnaire designed by our B2B brand tracking experts. Speed of delivery Working within consistent modules speeds up all elements of the process. Results can be turned around in as little at 24-hours! Bespoke insights Option to add 5 bespoke questions for free, to give you additional insights on your wider business objectives and research needs. Flexibility Questionnaire enables you to tailor option lists, ensuring they are relevant and targeted at your brand, your audience, and your industry. How it works All we require from you are details of your target audience and brand lists to be tracked. Once we have these, we can customise: &nbsp; Who the survey goes out to (i.e., whether all UK businesses, UK SME businesses, telecom decision makers) Audience size for the research (i.e. whether 500 UK businesses, 300 UK SME businesses or 200 telecom decision makers) Import historic scores from previous brand trackers if applicable &nbsp; We will work with you to craft your 5 bespoke questions, to ensure they answer your core objectives and provide the insight you will require. Book a demo Business Essentials: fuss-free, fast &amp; flexible A high-quality, streamlined, data-led solution engineered for you\u2026 Book now Other products Business Essentials Product Concept Testing Understand how your core target audience will reach to your new product concept and how you can optimise it to deliver in-market success Find out more Get in touch Business Essentials Customer Satisfaction Determine how well your company\u2019s products and service meet the needs of your market Find out more Get in touch<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":46375,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-46382","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/savanta.com\/eu\/wp-json\/wp\/v2\/pages\/46382","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/savanta.com\/eu\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/savanta.com\/eu\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/savanta.com\/eu\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/savanta.com\/eu\/wp-json\/wp\/v2\/comments?post=46382"}],"version-history":[{"count":0,"href":"https:\/\/savanta.com\/eu\/wp-json\/wp\/v2\/pages\/46382\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/savanta.com\/eu\/wp-json\/wp\/v2\/pages\/46375"}],"wp:attachment":[{"href":"https:\/\/savanta.com\/eu\/wp-json\/wp\/v2\/media?parent=46382"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}