{"id":46378,"date":"2022-09-05T15:54:08","date_gmt":"2022-09-05T15:54:08","guid":{"rendered":"https:\/\/savanta.com\/copy-of-essentials-brand-tracker-2\/"},"modified":"2023-03-03T13:59:09","modified_gmt":"2023-03-03T13:59:09","slug":"product-testing","status":"publish","type":"page","link":"https:\/\/savanta.com\/eu\/our-products\/business-essentials\/product-testing\/","title":{"rendered":"Business Essentials Product testing"},"content":{"rendered":"<div id=\"pl-46378\"  class=\"panel-layout\" ><div id=\"pg-46378-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-46378-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-46378-0-0-0\" class=\"so-panel widget widget_one-page-navigation-widget panel-first-child\" data-index=\"0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-one-page-navigation-widget so-widget-one-page-navigation-widget-default-d75171398898-46378\"\n\t\t\t\n\t\t>\r\n  <div class=\"wrapper-vid-img  sec-space-bottom\">\r\n                    <div class=\"banner-video-img \">\r\n            \r\n            <figure class=\"bg-cover\">\r\n                <div class=\"bg slide-image-up slide-image-up-half\"\r\n                    style=\"background-image: url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/09\/Concept-Test-1-1920x1183.jpg.webp);\">\r\n                    <img decoding=\"async\" width=\"1920\" height=\"1183\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/09\/Concept-Test-1-1920x1183.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" \/>                <\/div>\r\n                <div class=\"bg-ani\"><\/div>\r\n            <\/figure>\r\n             <button class=\"button-down-arrow\" >\r\n                <span class=\"txt-down\">Scroll<\/span>\r\n                <span class=\"txt-arrow\"><\/span>\r\n            <\/button>\r\n        <\/div>\r\n                \r\n           \r\n               <div class=\"cb-nav-bar-wrap\">\r\n        <nav class=\"cb-nav-bar\">\r\n            <div class=\"container\">\r\n                <ul>\r\n                                            \r\n\r\n                    <li class=\"active \" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#approach\">Our approach<\/a>\r\n                        \r\n                    <\/li>\r\n                                             \r\n\r\n                    <li class=\"\" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#benefits\">Benefits<\/a>\r\n                        \r\n                    <\/li>\r\n                                             \r\n\r\n                    <li class=\"\" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#how-it-works\">How it works<\/a>\r\n                        \r\n                    <\/li>\r\n                                             \r\n\r\n                    <li class=\"\" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#range\">Business Essentials range<\/a>\r\n                        \r\n                    <\/li>\r\n                                         \r\n                <\/ul>\r\n            <\/div>\r\n        <\/nav>\r\n        <\/div>\r\n    \r\n \r\n    <\/div>\r\n<\/div><\/div><div id=\"panel-46378-0-0-1\" class=\"so-panel widget widget_overview-second-widget\" data-index=\"1\" ><div id=\"approach\" class=\"panel-widget-style panel-widget-style-for-46378-0-0-1\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-overview-second-widget so-widget-overview-second-widget-default-d75171398898-46378\"\n\t\t\t\n\t\t>   <section class=\"make-better-wrap make-better-wrap-inner-page  sec-space-90 space-col\">\n            <div class=\"container\">\n\n                <div class=\"row\">\n                    <div class=\"col-lg-4\">\n                        <h2 data-aos=\"fade-up\"  >Our approach<\/h2>\n                    <\/div>\n                    <div class=\"col-lg-7 offset-lg-1\">\n                        <div class=\"common-content\" data-aos=\"fade-up\">\n                           <p>Business Essentials is a modular suite of research products offering a low cost, high value alternative to traditional research and insights.<\/p>\n<p>We\u2019ve designed a simple, data led service that is efficient, valuable and replicable, where our experts handle full operational set up and delivery.<\/p>\n<p>We\u2019ll help you to\u2026<\/p>\n<ul>\n<li>Identify how your target audience reacts to the new product concept across our \u2018tried and tested\u2019 key performance metrics<\/li>\n<li>Understand which companies your audience associate with the new product concept<\/li>\n<li>Detailed product test; including initial response to the concept, differentiation from competitive offering, appeal of features, preferred pricing model for the new product concept<\/li>\n<li>Identify future purchase intent and reasons behind the responses<\/li>\n<li>Understand which company is most likely to be attributed to the new product concept and why<\/li>\n<li>Influence of company name \/ brand on the new product concept<\/li>\n<li>Firmographic (audience) profiling \/ targeting<\/li>\n<\/ul>\n<p>Ultimately providing you with data and insights which will enable you to validate the proposition to take it forward to the next stage of development and understand which levers you should pull in marcoms to optimise its chance of future success.<\/p>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/section>\n<\/div><\/div><\/div><div id=\"panel-46378-0-0-2\" class=\"so-panel widget widget_research-benefits-widget\" data-index=\"2\" ><div id=\"benefits\" class=\"panel-widget-style panel-widget-style-for-46378-0-0-2\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-research-benefits-widget so-widget-research-benefits-widget-default-d75171398898-46378\"\n\t\t\t\n\t\t><section class=\"research-benefits sec-space-90\">\r\n\t<div class=\"container\">\r\n\t\t<div class=\"row heading-row\">\r\n\t\t\t<div class=\"col-lg-6\">\r\n\t\t\t\t<h2 data-aos=\"fade-up\">Product benefits<\/h2>\r\n\t\t\t\t<p data-aos=\"fade-up\"><\/p>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t<div class=\"row benefits-row\">\r\n\t\t                \t\t\t<div class=\"col-lg-4 benefit-item\" data-aos=\"fade-up\">\r\n\t\t\t\t<div class=\"benefit-icon\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/08\/Brand-performance.svg\" alt=\"\" \/>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<h3 class=\"h5\">Cost effective, high value alternative <\/h3>\r\n\t\t\t    \t\t\t    \t\t\t\t<p>Allows you to run your core projects at a lower cost in our current challenging business environment<\/p>\r\n\t\t\t                       \t\t\t<\/div>\r\n\t\t   \t\t\t<div class=\"col-lg-4 benefit-item\" data-aos=\"fade-up\">\r\n\t\t\t\t<div class=\"benefit-icon\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/08\/Brand-performance.svg\" alt=\"\" \/>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<h3 class=\"h5\">Visual outputs<\/h3>\r\n\t\t\t    \t\t\t    \t\t\t\t<p>Online dashboard with an easy-to-understand set of deliverables<\/p>\r\n\t\t\t                       \t\t\t<\/div>\r\n\t\t   \t\t\t<div class=\"col-lg-4 benefit-item\" data-aos=\"fade-up\">\r\n\t\t\t\t<div class=\"benefit-icon\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/08\/Brand-performance.svg\" alt=\"\" \/>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<h3 class=\"h5\">Expert design<\/h3>\r\n\t\t\t    \t\t\t    \t\t\t\t<p><p>Questionnaire designed by our product concept testing experts<\/p>\n<\/p>\r\n\t\t\t                       \t\t\t<\/div>\r\n\t\t   \t\t\t<div class=\"col-lg-4 benefit-item\" data-aos=\"fade-up\">\r\n\t\t\t\t<div class=\"benefit-icon\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/08\/Brand-performance.svg\" alt=\"\" \/>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<h3 class=\"h5\">Speed of delivery <\/h3>\r\n\t\t\t    \t\t\t    \t\t\t\t<p>Working within consistent modules speeds up all elements of the process. Results can be turned around in as little at 24-hours!<\/p>\r\n\t\t\t                       \t\t\t<\/div>\r\n\t\t   \t\t\t<div class=\"col-lg-4 benefit-item\" data-aos=\"fade-up\">\r\n\t\t\t\t<div class=\"benefit-icon\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/08\/Brand-performance.svg\" alt=\"\" \/>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<h3 class=\"h5\">Bespoke insights<\/h3>\r\n\t\t\t    \t\t\t    \t\t\t\t<p>Option to add 5 bespoke questions for free, to give you additional insights on your wider business objectives and research needs<\/p>\r\n\t\t\t                       \t\t\t<\/div>\r\n\t\t   \t\t\t<div class=\"col-lg-4 benefit-item\" data-aos=\"fade-up\">\r\n\t\t\t\t<div class=\"benefit-icon\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/08\/Brand-performance.svg\" alt=\"\" \/>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<h3 class=\"h5\">Flexibility<\/h3>\r\n\t\t\t    \t\t\t    \t\t\t\t<p>Questionnaire enables you to tailor option lists, to ensure these are relevant and targeted at your new product concept, its features, the preferred pricing model and understand which companies are most likely to be associated with it<\/p>\r\n\t\t\t                       \t\t\t<\/div>\r\n\t\t   \t\t<\/div>\r\n\t<\/div>\r\n<\/section>\r\n        \r\n<\/div><\/div><\/div><div id=\"panel-46378-0-0-3\" class=\"so-panel widget widget_overview-second-widget\" data-index=\"3\" ><div id=\"how-it-works\" class=\"panel-widget-style panel-widget-style-for-46378-0-0-3\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-overview-second-widget so-widget-overview-second-widget-default-d75171398898-46378\"\n\t\t\t\n\t\t>   <section class=\"make-better-wrap make-better-wrap-inner-page  sec-space-90 space-col\">\n            <div class=\"container\">\n\n                <div class=\"row\">\n                    <div class=\"col-lg-4\">\n                        <h2 data-aos=\"fade-up\"  >How it works<\/h2>\n                    <\/div>\n                    <div class=\"col-lg-7 offset-lg-1\">\n                        <div class=\"common-content\" data-aos=\"fade-up\">\n                           <p>We simply need you to provide your new product concept (we can test very brief product concepts to \u2018ready to launch\u2019 new products with supporting marcoms and materials) and the details of your target audience. Once we have these, we can customise:<\/p>\n<p>\u2022 Who the survey goes out to (i.e., whether all UK businesses, UK SME businesses, telecom decision makers)<br \/>\n\u2022 Audience size for the research (i.e., whether 500 UK businesses, 300 UK SME businesses or 200 telecom decision makers)<\/p>\n<p>We will also work with you to craft and refine your free 5 bespoke questions, to ensure these give the answers to your core business objectives and provide the insight you will require.<\/p>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/section>\n<\/div><\/div><\/div><div id=\"panel-46378-0-0-4\" class=\"so-panel widget widget_book-demo-widget\" data-index=\"4\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-book-demo-widget so-widget-book-demo-widget-default-d75171398898-46378\"\n\t\t\t\n\t\t>\n   <section class=\"book-demo sec-space-90\">\n            <div class=\"container\">\n                <h2 data-aos=\"fade-up\">Book a demo <\/h2>\n                <p data-aos=\"fade-up\"><p><strong>Business Essentials<\/strong>:<em> fuss-free, fast &amp; flexible<\/em><\/p>\n<p>A high-quality, streamlined, data-led solution engineered for you\u2026<\/p>\n<\/p>\n                <a href=\"\/\/info.savanta.com\/savanta-essentials\" class=\"btn btn-arrow btn-white\"  data-aos=\"fade-up\">Book now<\/a>\n            <\/div>\n        <\/section>\n<\/div><\/div><div id=\"panel-46378-0-0-5\" class=\"so-panel widget widget_leadership-our-products-widget\" data-index=\"5\" ><div id=\"range\" class=\"panel-widget-style panel-widget-style-for-46378-0-0-5\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-leadership-our-products-widget so-widget-leadership-our-products-widget-default-d75171398898-46378\"\n\t\t\t\n\t\t>\t<section class=\"products sec-space-90\">\n\t\t<div class=\"container\">\n\t\t\t\t\t\t<h2 class=\"h3\" data-aos=\"fade-up\">Other products<\/h2>\n\t\t\t\t\t<div class=\"row\">\n\t\t\t                       \t\t\t\t<div class=\"col-lg-4 col-md-6 product-item\">\n\t\t\t\t<div class=\"product-single\" data-aos=\"fade-up\">\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"product-image\">\n\t\t\t\t\t\t<figure class=\"bg-cover\">\n\t\t\t\t\t\t\t<div class=\"bg slide-image-up slide-image-up-half\" \t\t\t\t\t\t\t\tstyle=\"background-image: url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/09\/Essentials-Main-4.jpg);\" >\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/savanta.com\/eu\/wp-content\/themes\/savanta\/resources\/images\/dot-black.svg\" alt=\"\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"bg-ani\"><\/div>\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"product-info\">\n\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"h5\">Business Essentials Customer Satisfaction<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Determine how well your company\u2019s products and service meet the needs of your market<\/p>\n\t\t\t\t\t          \n\t\t\t\t\t\t<div class=\"action-button\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/our-products\/business-essentials\/customer-satisfaction\" class=\"btn btn-black btn-arrow\">Find out more  <\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/\/info.savanta.com\/savanta-essentials\" class=\"btn btn-primary btn-arrow\">Get in touch<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"col-lg-4 col-md-6 product-item\">\n\t\t\t\t<div class=\"product-single\" data-aos=\"fade-up\">\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"product-image\">\n\t\t\t\t\t\t<figure class=\"bg-cover\">\n\t\t\t\t\t\t\t<div class=\"bg slide-image-up slide-image-up-half\" \t\t\t\t\t\t\t\tstyle=\"background-image: url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/09\/BrandTracker-4.jpg);\" >\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/savanta.com\/eu\/wp-content\/themes\/savanta\/resources\/images\/dot-black.svg\" alt=\"\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"bg-ani\"><\/div>\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"product-info\">\n\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"h5\">Business Essentials Brand Tracking<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Enabling businesses to understand and optimise their brand\u2019s position<\/p>\n\t\t\t\t\t          \n\t\t\t\t\t\t<div class=\"action-button\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/our-products\/business-essentials\/brand-tracker\" class=\"btn btn-black btn-arrow\">Find out more  <\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/\/info.savanta.com\/savanta-essentials\" class=\"btn btn-primary btn-arrow\">Get in touch<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t   <\/div>\n\t\t<\/div>\n\t<\/section>\n<\/div><\/div><\/div><div id=\"panel-46378-0-0-6\" class=\"so-panel widget widget_get-in-touch-widget panel-last-child\" data-index=\"6\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-get-in-touch-widget so-widget-get-in-touch-widget-default-d75171398898-46378\"\n\t\t\t\n\t\t><section class=\"subscribe-wrap sec-space-90\" id=\"want-to-discover-how-we-can-help-your-brand-\">\r\n              <div class=\"container\">\r\n                <div class=\"subscribe-in\"  >\r\n                                      <div class=\"common-content\" data-aos=\"fade-up\"   >\r\n                                               <h2 class=\"h3\">Want to discover how we can help your brand? <\/h2>\r\n                                                                      <\/div>\r\n                                     \r\n                    <a href=\"\/contact-us\/\" class=\"btn btn-black btn-arrow hover-dark\" data-aos=\"fade-up\"    data-aos-delay=\"200\">Contact us<\/a>\r\n                                  <\/div>\r\n            <\/div>\r\n                     <\/section>\r\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Scroll Our approach Benefits How it works Business Essentials range Our approach Business Essentials is a modular suite of research products offering a low cost, high value alternative to traditional research and insights. We\u2019ve designed a simple, data led service that is efficient, valuable and replicable, where our experts handle full operational set up and delivery. We\u2019ll help you to\u2026 Identify how your target audience reacts to the new product concept across our \u2018tried and tested\u2019 key performance metrics Understand which companies your audience associate with the new product concept Detailed product test; including initial response to the concept, differentiation from competitive offering, appeal of features, preferred pricing model for the new product concept Identify future purchase intent and reasons behind the responses Understand which company is most likely to be attributed to the new product concept and why Influence of company name \/ brand on the new product concept Firmographic (audience) profiling \/ targeting Ultimately providing you with data and insights which will enable you to validate the proposition to take it forward to the next stage of development and understand which levers you should pull in marcoms to optimise its chance of future success. Product benefits Cost effective, high value alternative Allows you to run your core projects at a lower cost in our current challenging business environment Visual outputs Online dashboard with an easy-to-understand set of deliverables Expert design Questionnaire designed by our product concept testing experts Speed of delivery Working within consistent modules speeds up all elements of the process. Results can be turned around in as little at 24-hours! Bespoke insights Option to add 5 bespoke questions for free, to give you additional insights on your wider business objectives and research needs Flexibility Questionnaire enables you to tailor option lists, to ensure these are relevant and targeted at your new product concept, its features, the preferred pricing model and understand which companies are most likely to be associated with it How it works We simply need you to provide your new product concept (we can test very brief product concepts to \u2018ready to launch\u2019 new products with supporting marcoms and materials) and the details of your target audience. Once we have these, we can customise: \u2022 Who the survey goes out to (i.e., whether all UK businesses, UK SME businesses, telecom decision makers) \u2022 Audience size for the research (i.e., whether 500 UK businesses, 300 UK SME businesses or 200 telecom decision makers) We will also work with you to craft and refine your free 5 bespoke questions, to ensure these give the answers to your core business objectives and provide the insight you will require. Book a demo Business Essentials: fuss-free, fast &amp; flexible A high-quality, streamlined, data-led solution engineered for you\u2026 Book now Other products Business Essentials Customer Satisfaction Determine how well your company\u2019s products and service meet the needs of your market Find out more Get in touch Business Essentials Brand Tracking Enabling businesses to understand and optimise their brand\u2019s position Find out more Get in touch Want to discover how we can help your brand? Contact us<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":46375,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-46378","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/savanta.com\/eu\/wp-json\/wp\/v2\/pages\/46378","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/savanta.com\/eu\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/savanta.com\/eu\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/savanta.com\/eu\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/savanta.com\/eu\/wp-json\/wp\/v2\/comments?post=46378"}],"version-history":[{"count":0,"href":"https:\/\/savanta.com\/eu\/wp-json\/wp\/v2\/pages\/46378\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/savanta.com\/eu\/wp-json\/wp\/v2\/pages\/46375"}],"wp:attachment":[{"href":"https:\/\/savanta.com\/eu\/wp-json\/wp\/v2\/media?parent=46378"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}