{"id":27050,"date":"2022-07-28T08:43:45","date_gmt":"2022-07-28T08:43:45","guid":{"rendered":"https:\/\/savanta.com\/copy-of-audience-access-2\/"},"modified":"2024-07-30T21:05:16","modified_gmt":"2024-07-30T20:05:16","slug":"pricing-strategy","status":"publish","type":"page","link":"https:\/\/savanta.com\/eu\/research-consulting\/product-development\/pricing-strategy\/","title":{"rendered":"Pricing strategy"},"content":{"rendered":"<div id=\"pl-27050\"  class=\"panel-layout\" ><div id=\"pg-27050-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-27050-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-27050-0-0-0\" class=\"so-panel widget widget_one-page-navigation-widget panel-first-child\" data-index=\"0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-one-page-navigation-widget so-widget-one-page-navigation-widget-default-d75171398898-27050\"\n\t\t\t\n\t\t>\r\n  <div class=\"wrapper-vid-img  sec-space-bottom\">\r\n                    <div class=\"banner-video-img \">\r\n            \r\n            <figure class=\"bg-cover\">\r\n                <div class=\"bg slide-image-up slide-image-up-half\"\r\n                    style=\"background-image: url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/08\/Product-Service-Development.jpg.webp);\">\r\n                    <img decoding=\"async\" width=\"1000\" height=\"313\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/08\/Product-Service-Development.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" \/>                <\/div>\r\n                <div class=\"bg-ani\"><\/div>\r\n            <\/figure>\r\n             <button class=\"button-down-arrow\" >\r\n                <span class=\"txt-down\">Scroll<\/span>\r\n                <span class=\"txt-arrow\"><\/span>\r\n            <\/button>\r\n        <\/div>\r\n                \r\n           \r\n               <div class=\"cb-nav-bar-wrap\">\r\n        <nav class=\"cb-nav-bar\">\r\n            <div class=\"container\">\r\n                <ul>\r\n                                            \r\n\r\n                    <li class=\"active \" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#our-approach\">Our approach<\/a>\r\n                        \r\n                    <\/li>\r\n                                             \r\n\r\n                    <li class=\"\" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#how-it-works\">How it works<\/a>\r\n                        \r\n                    <\/li>\r\n                                             \r\n\r\n                    <li class=\"\" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#benefits\">Benefits<\/a>\r\n                        \r\n                    <\/li>\r\n                                             \r\n\r\n                    <li class=\"\" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#research-methods\">Research methods<\/a>\r\n                        \r\n                    <\/li>\r\n                                             \r\n\r\n                    <li class=\"\" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#case-studies\">Case studies<\/a>\r\n                        \r\n                    <\/li>\r\n                                             \r\n\r\n                    <li class=\"\" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#reports\">Reports<\/a>\r\n                        \r\n                    <\/li>\r\n                                         \r\n                <\/ul>\r\n            <\/div>\r\n        <\/nav>\r\n        <\/div>\r\n    \r\n \r\n    <\/div>\r\n<\/div><\/div><div id=\"panel-27050-0-0-1\" class=\"so-panel widget widget_overview-second-widget\" data-index=\"1\" ><div id=\"our-approach\" class=\"panel-widget-style panel-widget-style-for-27050-0-0-1\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-overview-second-widget so-widget-overview-second-widget-default-d75171398898-27050\"\n\t\t\t\n\t\t>   <section class=\"make-better-wrap make-better-wrap-inner-page  sec-space-90 space-col\">\n            <div class=\"container\">\n\n                <div class=\"row\">\n                    <div class=\"col-lg-4\">\n                        <h2 data-aos=\"fade-up\"  >Our approach<\/h2>\n                    <\/div>\n                    <div class=\"col-lg-7 offset-lg-1\">\n                        <div class=\"common-content\" data-aos=\"fade-up\">\n                           <p>Costs keep on rising. So, getting pricing right is increasingly important when it comes to business success. Understanding price sensitivity helps you to mark up products at a level that\u2019s acceptable to customers.<\/p>\n<p>Our approach to pricing strategy research uses a mix of techniques to suit the different stages of product development. From early-stage products to existing ones, to independent features and services.\u00a0We design key metrics to demonstrate acceptable ranges and optimal prices \u2013 plus their impact on sales, profitability, and market size.<\/p>\n<p>Setting the wrong price is costly. Too steep and consumers walk away. Too low and your profits can tank. Know what consumers want \u2013 and stay ahead of the competition \u2013 with robust pricing strategy research.<\/p>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/section>\n<\/div><\/div><\/div><div id=\"panel-27050-0-0-2\" class=\"so-panel widget widget_our-products-widget\" data-index=\"2\" ><div id=\"how-it-works\" class=\"panel-widget-style panel-widget-style-for-27050-0-0-2\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-our-products-widget so-widget-our-products-widget-default-d75171398898-27050\"\n\t\t\t\n\t\t>            <section class=\"our-products sec-space-90\" id=\"how-it-works\">\r\n                <div class=\"container dflex\">\r\n                    <div class=\"sidebar\">\r\n                                                            <h2 data-aos=\"fade-up\">How it works<\/h2>\r\n                                                        \r\n                        <div class=\"c-text\" data-aos=\"fade-up\" ><p>The bespoke approach we use is based on your needs and product development stage.<\/p>\n<p>We can add each one to a concept or product test or run them as a standalone project. Step-by-step, here\u2019s how it works:<\/p>\n \r\n                                                    <\/div>\r\n                            \r\n                    <\/div>\r\n                    \r\n                                                    <div class=\"common-content\">\r\n                                    <script src=\"https:\/\/unpkg.com\/@lottiefiles\/lottie-player@latest\/dist\/lottie-player.js\"><\/script> \r\n                                    \r\n                                    <!-- Single item -->\r\n                                                                                    <article class=\"card\">\r\n\r\n                                                                                                                        <div class=\"number\">01<\/div> \r\n                                                                                                                                <div class=\"card-body\">\r\n                                                                                                                                                    <h3 class=\"h4\" data-aos=\"fade-up\">Gabor-Granger pricing<\/h3>\r\n                                                                                                                                                \r\n                                                                    <div class=\"c-text\" data-aos=\"fade-up\">\r\n                                                                        <p>Receive clear demand and revenue curves; this technique asks questions about the demand of set prices directly, to find the highest price consumers are willing to pay.<\/p>\n   \r\n                                                                        \r\n                                                                                                                                            <\/div>\r\n                                     \r\n                                                                <\/div>\r\n                                                                                                            <\/article>\r\n                                                                                            <article class=\"card\">\r\n\r\n                                                                                                                        <div class=\"number\">02<\/div> \r\n                                                                                                                                <div class=\"card-body\">\r\n                                                                                                                                                    <h3 class=\"h4\" data-aos=\"fade-up\">Van W\u00ad\u00ad\u00adestendorp's price sensitivity meter (PSM)<\/h3>\r\n                                                                                                                                                \r\n                                                                    <div class=\"c-text\" data-aos=\"fade-up\">\r\n                                                                        <p>Understand where consumers see good value. The PSM covers a range of acceptable prices. It can be enhanced with the Newton, Miller, Smith (NMS) extension, which creates demand and revenue curves as additional outputs.<\/p>\n   \r\n                                                                        \r\n                                                                                                                                            <\/div>\r\n                                     \r\n                                                                <\/div>\r\n                                                                                                            <\/article>\r\n                                                                                            <article class=\"card\">\r\n\r\n                                                                                                                        <div class=\"number\">03<\/div> \r\n                                                                                                                                <div class=\"card-body\">\r\n                                                                                                                                                    <h3 class=\"h4\" data-aos=\"fade-up\">Conjoint<\/h3>\r\n                                                                                                                                                \r\n                                                                    <div class=\"c-text\" data-aos=\"fade-up\">\r\n                                                                        <p>Model real trade-off scenarios to understand the impact of price, demand, and sizing of products in the market. This is the most complex and thorough pricing method.<\/p>\n   \r\n                                                                        \r\n                                                                                                                                            <\/div>\r\n                                     \r\n                                                                <\/div>\r\n                                                                                                            <\/article>\r\n                                                                            <\/div>\r\n                                            <\/div>\r\n            <\/section>\r\n        <\/div><\/div><\/div><div id=\"panel-27050-0-0-3\" class=\"so-panel widget widget_research-benefits-widget\" data-index=\"3\" ><div id=\"benefits\" class=\"panel-widget-style panel-widget-style-for-27050-0-0-3\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-research-benefits-widget so-widget-research-benefits-widget-default-d75171398898-27050\"\n\t\t\t\n\t\t><section class=\"research-benefits sec-space-90\">\r\n\t<div class=\"container\">\r\n\t\t<div class=\"row heading-row\">\r\n\t\t\t<div class=\"col-lg-6\">\r\n\t\t\t\t<h2 data-aos=\"fade-up\">Research benefits<\/h2>\r\n\t\t\t\t<p data-aos=\"fade-up\"><\/p>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t<div class=\"row benefits-row\">\r\n\t\t                \t\t\t<div class=\"col-lg-4 benefit-item\" data-aos=\"fade-up\">\r\n\t\t\t\t<div class=\"benefit-icon\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/08\/Product-and-service-development.svg\" alt=\"\" \/>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<h3 class=\"h5\">Understanding the impact of pricing models<\/h3>\r\n\t\t\t    \t\t\t    \t\t\t\t<p>Examine how different pricing models can increase or decrease demand in the market for your product or service. Find the sweet spot.<\/p>\r\n\t\t\t                       \t\t\t<\/div>\r\n\t\t   \t\t\t<div class=\"col-lg-4 benefit-item\" data-aos=\"fade-up\">\r\n\t\t\t\t<div class=\"benefit-icon\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/08\/Product-and-service-development.svg\" alt=\"\" \/>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<h3 class=\"h5\">Identifying sensitivity to price positioning<\/h3>\r\n\t\t\t    \t\t\t    \t\t\t\t<p>How much? Find out what justifies a price premium within your customer base by testing their responses to a range of price points.<\/p>\r\n\t\t\t                       \t\t\t<\/div>\r\n\t\t   \t\t\t<div class=\"col-lg-4 benefit-item\" data-aos=\"fade-up\">\r\n\t\t\t\t<div class=\"benefit-icon\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/08\/Product-and-service-development.svg\" alt=\"\" \/>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<h3 class=\"h5\">Setting an insight-led pricing strategy<\/h3>\r\n\t\t\t    \t\t\t    \t\t\t\t<p><p>Establish a pricing strategy that maximises sales and profitability. Get robust demand and revenue curve data. And clear, actionable recommendations from our experts.<\/p>\n<\/p>\r\n\t\t\t                       \t\t\t<\/div>\r\n\t\t   \t\t<\/div>\r\n\t<\/div>\r\n<\/section>\r\n        \r\n<\/div><\/div><\/div><div id=\"panel-27050-0-0-4\" class=\"so-panel widget widget_research-methods-widget\" data-index=\"4\" ><div id=\"research-methods\" class=\"panel-widget-style panel-widget-style-for-27050-0-0-4\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-research-methods-widget so-widget-research-methods-widget-default-d75171398898-27050\"\n\t\t\t\n\t\t>\t<section class=\"research-methods sec-space-90\">\r\n            <div class=\"container\">\r\n                      <div class=\"row heading-row\">\r\n                                        <div class=\"col-lg-6 col-md-9 col-sm-9\">\r\n                        <h2 data-aos=\"fade-up\">Research methods<\/h2>\r\n                    <\/div>\r\n                                                 <\/div>\r\n                            <div class=\"row research-item-row\">\r\n\t\t\t\t \r\n                                    <div class=\"col-lg-6 col-md-12 research-item\">\r\n                        <div class=\"research-item-inner\" data-aos=\"fade-up\">\r\n                           \r\n                            <div class=\"research-image\"   style=\"background-image: url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/08\/Product-Service-Development-768x600.jpg)\"  >\r\n                                                               <img decoding=\"async\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/08\/Product-Service-Development-768x600.jpg\"\r\n                                    alt=\"\" \/>\r\n                                                            <\/div>\r\n                       \r\n                                                        <div class=\"research-name\">\r\n                                                                 <h3 class=\"h5\">Product &amp; service development<\/h3>\r\n                                                                                                  <a href=\"\/research-consulting\/product-development\/\" class=\"btn-simple-arrow\" aria-label=\"Product &amp; service development\"><\/a>\r\n                                                            <\/div>\r\n                                                <\/div>\r\n                    <\/div>\r\n                                        <div class=\"col-lg-6 col-md-12 research-item\">\r\n                        <div class=\"research-item-inner\" data-aos=\"fade-up\">\r\n                           \r\n                            <div class=\"research-image\"   style=\"background-image: url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/08\/Product-Service-Development-768x600.jpg)\"  >\r\n                                                               <img decoding=\"async\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/08\/Product-Service-Development-768x600.jpg\"\r\n                                    alt=\"\" \/>\r\n                                                            <\/div>\r\n                       \r\n                                                        <div class=\"research-name\">\r\n                                                                 <h3 class=\"h5\">Ideation &amp; concept development<\/h3>\r\n                                                                                                  <a href=\"\/product-development\/ideation\/\" class=\"btn-simple-arrow\" aria-label=\"Ideation &amp; concept development\"><\/a>\r\n                                                            <\/div>\r\n                                                <\/div>\r\n                    <\/div>\r\n                                        <div class=\"col-lg-6 col-md-12 research-item\">\r\n                        <div class=\"research-item-inner\" data-aos=\"fade-up\">\r\n                           \r\n                            <div class=\"research-image\"   style=\"background-image: url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/08\/Product-Service-Development-768x600.jpg)\"  >\r\n                                                               <img decoding=\"async\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/08\/Product-Service-Development-768x600.jpg\"\r\n                                    alt=\"\" \/>\r\n                                                            <\/div>\r\n                       \r\n                                                        <div class=\"research-name\">\r\n                                                                 <h3 class=\"h5\">Concept testing <\/h3>\r\n                                                                                                  <a href=\"\/product-development\/concept-testing\" class=\"btn-simple-arrow\" aria-label=\"Concept testing \"><\/a>\r\n                                                            <\/div>\r\n                                                <\/div>\r\n                    <\/div>\r\n                                        <div class=\"col-lg-6 col-md-12 research-item\">\r\n                        <div class=\"research-item-inner\" data-aos=\"fade-up\">\r\n                           \r\n                            <div class=\"research-image\"   style=\"background-image: url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/08\/Product-Service-Development-768x600.jpg)\"  >\r\n                                                               <img decoding=\"async\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/08\/Product-Service-Development-768x600.jpg\"\r\n                                    alt=\"\" \/>\r\n                                                            <\/div>\r\n                       \r\n                                                        <div class=\"research-name\">\r\n                                                                 <h3 class=\"h5\">Product testing <\/h3>\r\n                                                                                                  <a href=\"\/product-development\/product-testing\" class=\"btn-simple-arrow\" aria-label=\"Product testing \"><\/a>\r\n                                                            <\/div>\r\n                                                <\/div>\r\n                    <\/div>\r\n                                        <div class=\"col-lg-6 col-md-12 research-item\">\r\n                        <div class=\"research-item-inner\" data-aos=\"fade-up\">\r\n                           \r\n                            <div class=\"research-image\"   style=\"background-image: url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/08\/Product-Service-Development-768x600.jpg)\"  >\r\n                                                               <img decoding=\"async\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/08\/Product-Service-Development-768x600.jpg\"\r\n                                    alt=\"\" \/>\r\n                                                            <\/div>\r\n                       \r\n                                                        <div class=\"research-name\">\r\n                                                                 <h3 class=\"h5\">Range optimisation<\/h3>\r\n                                                                                                  <a href=\"\/product-development\/range-optimisation\" class=\"btn-simple-arrow\" aria-label=\"Range optimisation\"><\/a>\r\n                                                            <\/div>\r\n                                                <\/div>\r\n                    <\/div>\r\n                                        <div class=\"col-lg-6 col-md-12 research-item\">\r\n                        <div class=\"research-item-inner\" data-aos=\"fade-up\">\r\n                           \r\n                            <div class=\"research-image\"   style=\"background-image: url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/08\/Product-Service-Development-768x600.jpg)\"  >\r\n                                                               <img decoding=\"async\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/08\/Product-Service-Development-768x600.jpg\"\r\n                                    alt=\"\" \/>\r\n                                                            <\/div>\r\n                       \r\n                                                        <div class=\"research-name\">\r\n                                                                 <h3 class=\"h5\">Pack optimisation<\/h3>\r\n                                                                                                  <a href=\"\/eu\/research-consulting\/product-development\/pack-optimisation\/\" class=\"btn-simple-arrow\" aria-label=\"Pack optimisation\"><\/a>\r\n                                                            <\/div>\r\n                                                <\/div>\r\n                    <\/div>\r\n                                    <\/div>\r\n                        <\/div>\r\n        <\/section>\r\n        \r\n<\/div><\/div><\/div><div id=\"panel-27050-0-0-5\" class=\"so-panel widget widget_get-in-touch-widget\" data-index=\"5\" ><div id=\"get-in-touch\" class=\"panel-widget-style panel-widget-style-for-27050-0-0-5\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-get-in-touch-widget so-widget-get-in-touch-widget-default-d75171398898-27050\"\n\t\t\t\n\t\t><section class=\"subscribe-wrap sec-space-90\" id=\"want-to-discover-how-we-can-help-your-brand\">\r\n              <div class=\"container\">\r\n                <div class=\"subscribe-in\"  >\r\n                                      <div class=\"common-content\" data-aos=\"fade-up\"   >\r\n                    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slide -->\n                         <div class=\"swiper-slide\">\n\n                            <div class=\"single-item\">\n                                <div class=\"item-left\">\n                                    <div class=\"item-wrap\">\n\n                                        <h2 data-swiper-parallax-y=\"-50\" data-swiper-parallax-duration=\"500\"\n                                        data-swiper-parallax-opacity=\"0\"> Premier Farnell<strong>Delivery service optimisation<\/strong> <\/h2>\n                                    <p data-swiper-parallax-y=\"-20\" data-swiper-parallax-duration=\"700\"\n                                        data-swiper-parallax-opacity=\"0\"><\/p>\n                                    <a href=\"https:\/\/savanta.com\/eu\/case-studies\/premier-farnell\/\" class=\"btn btn-arrow btn-white\" data-swiper-parallax-y=\"-30\"\n                                        data-swiper-parallax-duration=\"1000\" data-swiper-parallax-opacity=\"0\">\n           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r=\"36\" fill=\"transparent\"\n                                                stroke=\"black\" stroke-width=\"9\"><\/circle>\n                                            <circle class=\"another-circle\" transform=\"rotate(-90 45 45)\" cx=\"45\" cy=\"45\"\n                                                r=\"36\" fill=\"transparent\" stroke=\"black\" stroke-width=\"9\"><\/circle>\n\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n                           \n                            <\/div>\n                        <\/div>\n                        <!-- single slide -->\n                      \n                    <\/div>\n\n                <\/div>\n                            <div class=\"arrow-custom\">\n                    <div class=\"swiper-button-prev\"><\/div>\n                    <div class=\"swiper-button-next\"><\/div>\n                <\/div>\n            <\/div>\n        <\/section>\n  \n\n                    \n                  <section class=\"feature-report is-rotating\" id=\"reports\">\n            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 40 40\" class=\"loader-progress\">\n            <circle class=\"fill-round\"   fill=\"none\" stroke-linecap=\"round\" cx=\"20\" cy=\"20\" r=\"15.915494309\" \/>\n            <circle class=\"progress\" fill=\"none\" stroke-linecap=\"round\" cx=\"20\" cy=\"20\" r=\"15.915494309\" \/>\n            <\/svg>\n            <div class=\"subheading\" >\n                <span data-aos=\"fade-up\">Featured report<\/span>\n            <\/div>\n            <div class=\"fr-cursor\"><\/div>\n            <div class=\"fr-cursor2\"><\/div> \n            <div class=\"swiper-container feature-report-slider\"  >\n                <div class=\"swiper-wrapper\">\n\n\n                                 <!-- Single item -->\n                    <div class=\"swiper-slide\">\n                      <figure class=\"slide-bgimg\"\n                            style=\"background-image:url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/07\/Eco-index-UK-USA-768x768.jpg.webp)\"\n                            data-swiper-parallax-x=\"50%\">\n                            <img decoding=\"async\" width=\"1366\" height=\"768\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/07\/Eco-index-UK-USA.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" \/>                        <\/figure>\n                                                <div class=\"content\">\n                            <div class=\"h2\" data-swiper-parallax-x=\"-80%\" data-swiper-parallax-opacity=\"0%\">Eco Index 2021:  Will the Covid-19 recovery be green? <\/div>\n                            <div class=\"caption\" data-swiper-parallax-x=\"-70%\" data-swiper-parallax-opacity=\"50%\">Following on from last year\u2019s inaugural survey, Savanta\u2019s latest Eco Index report reveals where people stand on key environmental issues and what action they want to see.\r\n<br \/> \r\n<br \/> \r\nDownload the report below.\r\n\r\n<\/div>\n                            <a href=\"https:\/\/savanta.com\/eu\/knowledge-centre\/report\/eco-index-2021-will-the-covid-19-recovery-be-green\/\" class=\"btn btn-white btn-arrow\" data-swiper-parallax-x=\"-280%\"\n                                data-swiper-parallax-opacity=\"20%\">Learn More<\/a>\n                        <\/div>\n                      \n                    <\/div>\n                    <!-- Single item -->\n                                 <!-- Single item -->\n                    <div class=\"swiper-slide\">\n                      <figure class=\"slide-bgimg\"\n                            style=\"background-image:url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/07\/BV-FMCG-2022-768x768.jpg.webp)\"\n                            data-swiper-parallax-x=\"50%\">\n                            <img decoding=\"async\" width=\"1920\" height=\"1920\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/07\/BV-FMCG-2022-1920x1920.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" \/>                        <\/figure>\n                                                <div class=\"content\">\n                            <div class=\"h2\" data-swiper-parallax-x=\"-80%\" data-swiper-parallax-opacity=\"0%\">BrandVue\u2019s Most Loved FMCG Brands 2022 <\/div>\n                            <div class=\"caption\" data-swiper-parallax-x=\"-70%\" data-swiper-parallax-opacity=\"50%\">Savanta's latest report reveals the UK\u2019s most loved FMCG brands of 2022 - with performance rankings from across all major categories.\r\n<br \/> \r\n<br \/> \r\nDownload the report below.<\/div>\n                            <a href=\"https:\/\/savanta.com\/eu\/knowledge-centre\/report\/brandvues-most-loved-fmcg-brands-2022\/\" class=\"btn btn-white btn-arrow\" data-swiper-parallax-x=\"-280%\"\n                                data-swiper-parallax-opacity=\"20%\">Learn More<\/a>\n                        <\/div>\n                      \n                    <\/div>\n                    <!-- Single item -->\n                                 <!-- Single item -->\n                    <div class=\"swiper-slide\">\n                      <figure class=\"slide-bgimg\"\n                            style=\"background-image:url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/07\/element5-digital-MEzqoN8p6C0-unsplash-768x768.jpg.webp)\"\n                            data-swiper-parallax-x=\"50%\">\n                            <img decoding=\"async\" width=\"1920\" height=\"1920\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/07\/element5-digital-MEzqoN8p6C0-unsplash-1920x1920.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" \/>                        <\/figure>\n                                                <div class=\"content\">\n                            <div class=\"h2\" data-swiper-parallax-x=\"-80%\" data-swiper-parallax-opacity=\"0%\">The UK's Top 100 Most Loved Brands 2022 <\/div>\n                            <div class=\"caption\" data-swiper-parallax-x=\"-70%\" data-swiper-parallax-opacity=\"50%\">We've canvassed more than 200,000 UK adults, asking them about over 2,500 brands. We've used the results to bring together comprehensive a list of the top 100 brands they love with rankings across age, gender, and region.\r\n<br \/> \r\n<br \/> \r\nDownload the report below.<\/div>\n                            <a href=\"https:\/\/savanta.com\/eu\/knowledge-centre\/report\/the-uks-top-100-most-loved-brands-2022\/\" class=\"btn btn-white btn-arrow\" data-swiper-parallax-x=\"-280%\"\n                                data-swiper-parallax-opacity=\"20%\">Learn More<\/a>\n                        <\/div>\n                      \n                    <\/div>\n                    <!-- Single item -->\n                                 <!-- Single item -->\n                    <div class=\"swiper-slide\">\n                      <figure class=\"slide-bgimg\"\n                            style=\"background-image:url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/07\/Media_Campaign_Effectiveness-1920x870px-768x768.jpg.webp)\"\n                            data-swiper-parallax-x=\"50%\">\n                            <img decoding=\"async\" width=\"1000\" height=\"453\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/07\/Media_Campaign_Effectiveness-1920x870px.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" \/>                        <\/figure>\n                                                <div class=\"content\">\n                            <div class=\"h2\" data-swiper-parallax-x=\"-80%\" data-swiper-parallax-opacity=\"0%\">Media campaign effectiveness <\/div>\n                            <div class=\"caption\" data-swiper-parallax-x=\"-70%\" data-swiper-parallax-opacity=\"50%\">Helping you to maximize the ROI of the marketing mix through creative testing and campaign evaluation.\r\n<br \/> \r\n<br \/>\r\nDownload our free guide below.\r\n<\/div>\n                            <a href=\"https:\/\/savanta.com\/eu\/knowledge-centre\/report\/media-campaign-effectiveness\/\" class=\"btn btn-white btn-arrow\" data-swiper-parallax-x=\"-280%\"\n                                data-swiper-parallax-opacity=\"20%\">Learn More<\/a>\n                        <\/div>\n                      \n                    <\/div>\n                    <!-- Single item -->\n                   \n                <\/div>\n                                <!-- If we need navigation buttons -->\n                <div class=\"swiper-button-prev  \"><\/div>\n                <div class=\"swiper-button-next  \"><\/div>\n            <\/div>\n        <\/section>\n   \n              \n    \n    <section class=\"knowledge-centre sec-space-90\" id=\"knowledge-centre\">\n      <div class=\"container\">\n                  <div class=\"title-wrap\">\n            <h2 data-aos=\"fade-up\">Knowledge centre<\/h2>\n                          <a href=\"\/knowledge-centre\/\" class=\"btn btn-arrow btn-white\" data-aos=\"fade-up\">View all <\/a>\n                      <\/div>\n        \n        <div class=\"knowledge-centre-inner\">\n          <div class=\"left-col\">\n            <div class=\"kc-cursor\">\n              Explore\n            <\/div>\n                            <!-- Single item -->\n                <article class=\"single-card\">\n                  \n                                        <figure class=\"bg-cover\">\n                      <div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(.webp);\">\n                                              <\/div>\n                      <div class=\"bg-ani\"><\/div>\n                    <\/figure>\n                                    <div class=\"card-body\">\n                                        \n                      <span class=\"small\"><\/span>\n\n                    \n                    <h3 class=\"h4\"><a href=\"https:\/\/savanta.com\/eu\/knowledge-centre\/view\/everyones-talking-about-synthetic-research-but-nobody-agrees-on-what-it-means\/\">Everyone&#8217;s talking about synthetic research \u2013 but nobody agrees on what it means<\/a>\n                    <\/h3>\n                    <div class=\"meta\">\n                                            <em> 26 May 2026 <\/em>  - by <a href=\"https:\/\/savanta.com\/eu\/author\/nick-baker\">Nick Baker<\/a>                     <\/div>\n                  <\/div>\n                <\/article>\n                <!-- Single item -->\n                      <\/div>\n          <div class=\"right-col\">\n            <div class=\"right-row\">\n              \n                      <!-- Single item -->\n              <article class=\"single-card\">\n                \n                                    <figure class=\"bg-cover\">\n                    <div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(.webp);\">\n                                          <\/div>\n                    <div class=\"bg-ani\"><\/div>\n                  <\/figure>\n                                <div class=\"card-body\">\n                                      <span class=\"small\">Agencies &amp; Consultancies<em class='pink-ln'> |<\/em> Automotive<em class='pink-ln'> |<\/em> B2B Brands<em class='pink-ln'> |<\/em> Business &amp; Professional Services (B2B)<em class='pink-ln'> |<\/em> Charities &amp; Not-For-Profit<em class='pink-ln'> |<\/em> Consumer Brands<em class='pink-ln'> |<\/em> Eating &amp; Drinking<em class='pink-ln'> |<\/em> Education<em class='pink-ln'> |<\/em> Education<em class='pink-ln'> |<\/em> Energy, Water &amp; Utilities<em class='pink-ln'> |<\/em> Fashion &amp; Beauty<em class='pink-ln'> |<\/em> Financial Services<em class='pink-ln'> |<\/em> FMCG<em class='pink-ln'> |<\/em> Health &amp; Wellbeing<em class='pink-ln'> |<\/em> HNWI<em class='pink-ln'> |<\/em> Luxury<em class='pink-ln'> |<\/em> Media<em class='pink-ln'> |<\/em> MPs<em class='pink-ln'> |<\/em> Pharma<em class='pink-ln'> |<\/em> Politics<em class='pink-ln'> |<\/em> Property &amp; Construction<em class='pink-ln'> |<\/em> Public &amp; Social<em class='pink-ln'> |<\/em> Public Sector<em class='pink-ln'> |<\/em> Retail<em class='pink-ln'> |<\/em> Sport &amp; Leisure<em class='pink-ln'> |<\/em> Technology &amp; Telecoms<em class='pink-ln'> |<\/em> Transport<em class='pink-ln'> |<\/em> Travel<em class='pink-ln'> |<\/em> Wealth Management<em class='pink-ln'> |<\/em> Youth<em class='pink-ln'> |<\/em> Youth<\/span>\n\n                  \n                  <h3 class=\"h5\"><a href=\"https:\/\/savanta.com\/eu\/knowledge-centre\/view\/uk-business-confidence-q1-2026-what-the-numbers-mean-for-banks\/\">UK Business Confidence Q1 2026: What the numbers mean for banks<\/a>\n                  <\/h3>\n                  <div class=\"meta\">\n                                        <em> 21 May 2026 <\/em>                   <\/div>\n                <\/div>\n              <\/article>\n                      <!-- Single item -->\n              <article class=\"single-card\">\n                \n                                    <figure class=\"bg-cover\">\n                    <div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(.webp);\">\n                                          <\/div>\n                    <div class=\"bg-ani\"><\/div>\n                  <\/figure>\n                                <div class=\"card-body\">\n                                      <span class=\"small\">Agencies &amp; Consultancies<em class='pink-ln'> |<\/em> Automotive<em class='pink-ln'> |<\/em> B2B Brands<em class='pink-ln'> |<\/em> Business &amp; Professional Services (B2B)<em class='pink-ln'> |<\/em> Charities &amp; Not-For-Profit<em class='pink-ln'> |<\/em> Consumer Brands<em class='pink-ln'> |<\/em> Eating &amp; Drinking<em class='pink-ln'> |<\/em> Education<em class='pink-ln'> |<\/em> Education<em class='pink-ln'> |<\/em> Energy, Water &amp; Utilities<em class='pink-ln'> |<\/em> Fashion &amp; Beauty<em class='pink-ln'> |<\/em> Financial Services<em class='pink-ln'> |<\/em> FMCG<em class='pink-ln'> |<\/em> Health &amp; Wellbeing<em class='pink-ln'> |<\/em> HNWI<em class='pink-ln'> |<\/em> Luxury<em class='pink-ln'> |<\/em> Media<em class='pink-ln'> |<\/em> MPs<em class='pink-ln'> |<\/em> Pharma<em class='pink-ln'> |<\/em> Politics<em class='pink-ln'> |<\/em> Property &amp; Construction<em class='pink-ln'> |<\/em> Public &amp; Social<em class='pink-ln'> |<\/em> Public Sector<em class='pink-ln'> |<\/em> Retail<em class='pink-ln'> |<\/em> Sport &amp; Leisure<em class='pink-ln'> |<\/em> Technology &amp; Telecoms<em class='pink-ln'> |<\/em> Transport<em class='pink-ln'> |<\/em> Travel<em class='pink-ln'> |<\/em> Wealth Management<em class='pink-ln'> |<\/em> Youth<em class='pink-ln'> |<\/em> Youth<\/span>\n\n                  \n                  <h3 class=\"h5\"><a href=\"https:\/\/savanta.com\/eu\/knowledge-centre\/view\/why-data-quality-is-now-a-boardroom-problem\/\">Why data quality is now a boardroom problem<\/a>\n                  <\/h3>\n                  <div class=\"meta\">\n                                        <em> 27 April 2026 <\/em>  - by <a href=\"https:\/\/savanta.com\/eu\/author\/nick-baker\">Nick Baker<\/a>                   <\/div>\n                <\/div>\n              <\/article>\n                      <!-- Single item -->\n              <article class=\"single-card\">\n                \n                                    <figure class=\"bg-cover\">\n                    <div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2026\/04\/marius-masalar-CyFBmFEsytU-unsplash-1-e1777291516551.jpg.webp);\">\n                      <img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2026\/04\/marius-masalar-CyFBmFEsytU-unsplash-1-e1777291516551.jpg\" class=\"attachment-big size-big\" alt=\"\" \/>                    <\/div>\n                    <div class=\"bg-ani\"><\/div>\n                  <\/figure>\n                                <div class=\"card-body\">\n                                      <span class=\"small\">Agencies &amp; Consultancies<em class='pink-ln'> |<\/em> Automotive<em class='pink-ln'> |<\/em> B2B Brands<em class='pink-ln'> |<\/em> Business &amp; Professional Services (B2B)<em class='pink-ln'> |<\/em> Charities &amp; Not-For-Profit<em class='pink-ln'> |<\/em> Consumer Brands<em class='pink-ln'> |<\/em> Eating &amp; Drinking<em class='pink-ln'> |<\/em> Education<em class='pink-ln'> |<\/em> Education<em class='pink-ln'> |<\/em> Energy, Water &amp; Utilities<em class='pink-ln'> |<\/em> Fashion &amp; Beauty<em class='pink-ln'> |<\/em> Financial Services<em class='pink-ln'> |<\/em> FMCG<em class='pink-ln'> |<\/em> Health &amp; Wellbeing<em class='pink-ln'> |<\/em> HNWI<em class='pink-ln'> |<\/em> Luxury<em class='pink-ln'> |<\/em> Media<em class='pink-ln'> |<\/em> MPs<em class='pink-ln'> |<\/em> Pharma<em class='pink-ln'> |<\/em> Politics<em class='pink-ln'> |<\/em> Property &amp; Construction<em class='pink-ln'> |<\/em> Public &amp; Social<em class='pink-ln'> |<\/em> Public Sector<em class='pink-ln'> |<\/em> Retail<em class='pink-ln'> |<\/em> Sport &amp; Leisure<em class='pink-ln'> |<\/em> Technology &amp; Telecoms<em class='pink-ln'> |<\/em> Transport<em class='pink-ln'> |<\/em> Travel<em class='pink-ln'> |<\/em> Wealth Management<em class='pink-ln'> |<\/em> Youth<em class='pink-ln'> |<\/em> Youth<\/span>\n\n                  \n                  <h3 class=\"h5\"><a href=\"https:\/\/savanta.com\/eu\/knowledge-centre\/view\/ai-investment-in-2026-from-change-to-oppurtunity\/\">AI Investment in 2026: From change to opportunity<\/a>\n                  <\/h3>\n                  <div class=\"meta\">\n                                        <em> 27 April 2026 <\/em>  - by <a href=\"https:\/\/savanta.com\/eu\/author\/nick-baker\">Nick Baker<\/a>                   <\/div>\n                <\/div>\n              <\/article>\n                      <!-- Single item -->\n              <article class=\"single-card\">\n                \n                                    <figure class=\"bg-cover\">\n                    <div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2026\/03\/VP-Web-banner-1.jpg.webp);\">\n                      <img decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2026\/03\/VP-Web-banner-1.jpg\" class=\"attachment-big size-big\" alt=\"\" \/>                    <\/div>\n                    <div class=\"bg-ani\"><\/div>\n                  <\/figure>\n                                <div class=\"card-body\">\n                                      <span class=\"small\">Agencies &amp; Consultancies<em class='pink-ln'> |<\/em> Automotive<em class='pink-ln'> |<\/em> B2B Brands<em class='pink-ln'> |<\/em> Business &amp; Professional Services (B2B)<em class='pink-ln'> |<\/em> Charities &amp; Not-For-Profit<em class='pink-ln'> |<\/em> Consumer Brands<em class='pink-ln'> |<\/em> Eating &amp; Drinking<em class='pink-ln'> |<\/em> Education<em class='pink-ln'> |<\/em> Education<em class='pink-ln'> |<\/em> Energy, Water &amp; Utilities<em class='pink-ln'> |<\/em> Fashion &amp; Beauty<em class='pink-ln'> |<\/em> Financial Services<em class='pink-ln'> |<\/em> FMCG<em class='pink-ln'> |<\/em> Health &amp; Wellbeing<em class='pink-ln'> |<\/em> HNWI<em class='pink-ln'> |<\/em> Luxury<em class='pink-ln'> |<\/em> Media<em class='pink-ln'> |<\/em> MPs<em class='pink-ln'> |<\/em> Pharma<em class='pink-ln'> |<\/em> Politics<em class='pink-ln'> |<\/em> Property &amp; Construction<em class='pink-ln'> |<\/em> Public &amp; Social<em class='pink-ln'> |<\/em> Public Sector<em class='pink-ln'> |<\/em> Retail<em class='pink-ln'> |<\/em> Sport &amp; Leisure<em class='pink-ln'> |<\/em> Technology &amp; Telecoms<em class='pink-ln'> |<\/em> Transport<em class='pink-ln'> |<\/em> Travel<em class='pink-ln'> |<\/em> Wealth Management<em class='pink-ln'> |<\/em> Youth<em class='pink-ln'> |<\/em> Youth<\/span>\n\n                  \n                  <h3 class=\"h5\"><a href=\"https:\/\/savanta.com\/eu\/knowledge-centre\/view\/virtual-personas-savanta-new-product\/\">Virtual Personas by Savanta<\/a>\n                  <\/h3>\n                  <div class=\"meta\">\n                                        <em> 26 March 2026 <\/em>  - by <a href=\"https:\/\/savanta.com\/eu\/author\/nick-baker\">Nick Baker<\/a>                   <\/div>\n                <\/div>\n              <\/article>\n        \n            <\/div>\n          <\/div>\n        <\/div>\n\n              <\/div>\n    <\/section>\n\n\n  <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Scroll Our approach How it works Benefits Research methods Case studies Reports Our approach Costs keep on rising. So, getting pricing right is increasingly important when it comes to business success. Understanding price sensitivity helps you to mark up products at a level that\u2019s acceptable to customers. Our approach to pricing strategy research uses a mix of techniques to suit the different stages of product development. From early-stage products to existing ones, to independent features and services.\u00a0We design key metrics to demonstrate acceptable ranges and optimal prices \u2013 plus their impact on sales, profitability, and market size. Setting the wrong price is costly. Too steep and consumers walk away. Too low and your profits can tank. Know what consumers want \u2013 and stay ahead of the competition \u2013 with robust pricing strategy research. How it works The bespoke approach we use is based on your needs and product development stage. We can add each one to a concept or product test or run them as a standalone project. Step-by-step, here\u2019s how it works: 01 Gabor-Granger pricing Receive clear demand and revenue curves; this technique asks questions about the demand of set prices directly, to find the highest price consumers are willing to pay. 02 Van W\u00ad\u00ad\u00adestendorp&#8217;s price sensitivity meter (PSM) Understand where consumers see good value. The PSM covers a range of acceptable prices. It can be enhanced with the Newton, Miller, Smith (NMS) extension, which creates demand and revenue curves as additional outputs. 03 Conjoint Model real trade-off scenarios to understand the impact of price, demand, and sizing of products in the market. This is the most complex and thorough pricing method. Research benefits Understanding the impact of pricing models Examine how different pricing models can increase or decrease demand in the market for your product or service. Find the sweet spot. Identifying sensitivity to price positioning How much? Find out what justifies a price premium within your customer base by testing their responses to a range of price points. Setting an insight-led pricing strategy Establish a pricing strategy that maximises sales and profitability. Get robust demand and revenue curve data. And clear, actionable recommendations from our experts. Research methods Product &amp; service development Ideation &amp; concept development Concept testing Product testing Range optimisation Pack optimisation Want to discover how we can help your brand? Contact us Case studies Premier FarnellDelivery service optimisation Learn More Bullitt GroupOptimising product pricing Learn More Featured report Eco Index 2021: Will the Covid-19 recovery be green? Following on from last year\u2019s inaugural survey, Savanta\u2019s latest Eco Index report reveals where people stand on key environmental issues and what action they want to see. Download the report below. Learn More BrandVue\u2019s Most Loved FMCG Brands 2022 Savanta&#8217;s latest report reveals the UK\u2019s most loved FMCG brands of 2022 &#8211; with performance rankings from across all major categories. Download the report below. Learn More The UK&#8217;s Top 100 Most Loved Brands 2022 We&#8217;ve canvassed more than 200,000 UK adults, asking them about over 2,500 brands. We&#8217;ve used the results to bring together comprehensive a list of the top 100 brands they love with rankings across age, gender, and region. Download the report below. Learn More Media campaign effectiveness Helping you to maximize the ROI of the marketing mix through creative testing and campaign evaluation. Download our free guide below. Learn More Knowledge centre View all Explore Everyone&#8217;s talking about synthetic research \u2013 but nobody agrees on what it means 26 May 2026 &#8211; by Nick Baker | UK Business Confidence Q1 2026: What the numbers mean for banks 21 May 2026 | Why data quality is now a boardroom problem 27 April 2026 &#8211; by Nick Baker | AI Investment in 2026: From change to opportunity 27 April 2026 &#8211; by Nick Baker | Virtual Personas by Savanta 26 March 2026 &#8211; by Nick Baker<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":27929,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-27050","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/savanta.com\/eu\/wp-json\/wp\/v2\/pages\/27050","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/savanta.com\/eu\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/savanta.com\/eu\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/savanta.com\/eu\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/savanta.com\/eu\/wp-json\/wp\/v2\/comments?post=27050"}],"version-history":[{"count":0,"href":"https:\/\/savanta.com\/eu\/wp-json\/wp\/v2\/pages\/27050\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/savanta.com\/eu\/wp-json\/wp\/v2\/pages\/27929"}],"wp:attachment":[{"href":"https:\/\/savanta.com\/eu\/wp-json\/wp\/v2\/media?parent=27050"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}