{"id":26782,"date":"2022-07-27T10:40:32","date_gmt":"2022-07-27T10:40:32","guid":{"rendered":"https:\/\/savanta.com\/copy-of-public-policy\/"},"modified":"2024-09-05T18:15:55","modified_gmt":"2024-09-05T17:15:55","slug":"omnibus-trackers","status":"publish","type":"page","link":"https:\/\/savanta.com\/eu\/our-products\/omnibus-trackers\/","title":{"rendered":"Omnibus and Trackers"},"content":{"rendered":"<div id=\"pl-26782\"  class=\"panel-layout\" ><div id=\"pg-26782-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-26782-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-26782-0-0-0\" class=\"so-panel widget widget_one-page-navigation-widget panel-first-child\" data-index=\"0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-one-page-navigation-widget so-widget-one-page-navigation-widget-default-d75171398898-26782\"\n\t\t\t\n\t\t>\r\n  <div class=\"wrapper-vid-img  sec-space-bottom\">\r\n                    <div class=\"banner-video-img \">\r\n            \r\n            <figure class=\"bg-cover\">\r\n                <div class=\"bg slide-image-up slide-image-up-half\"\r\n                    style=\"background-image: url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/08\/ombibus.jpg.webp);\">\r\n                    <img decoding=\"async\" width=\"1000\" height=\"313\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/08\/ombibus.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" \/>                <\/div>\r\n                <div class=\"bg-ani\"><\/div>\r\n            <\/figure>\r\n             <button class=\"button-down-arrow\" >\r\n                <span class=\"txt-down\">Scroll<\/span>\r\n                <span class=\"txt-arrow\"><\/span>\r\n            <\/button>\r\n        <\/div>\r\n                \r\n           \r\n               <div class=\"cb-nav-bar-wrap\">\r\n        <nav class=\"cb-nav-bar\">\r\n            <div class=\"container\">\r\n                <ul>\r\n                                            \r\n\r\n                    <li class=\"active \" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#our-approach\">Our approach<\/a>\r\n                        \r\n                    <\/li>\r\n                                             \r\n\r\n                    <li class=\"\" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#surveys-trackers\">Omnibus &amp; trackers<\/a>\r\n                        \r\n                    <\/li>\r\n                                             \r\n\r\n                    <li class=\"\" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#research-benefits\">Benefits<\/a>\r\n                        \r\n                    <\/li>\r\n                                             \r\n\r\n                    <li class=\"\" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#how-it-works\">How it works<\/a>\r\n                        \r\n                    <\/li>\r\n                                         \r\n                <\/ul>\r\n            <\/div>\r\n        <\/nav>\r\n        <\/div>\r\n    \r\n \r\n    <\/div>\r\n<\/div><\/div><div id=\"panel-26782-0-0-1\" class=\"so-panel widget widget_overview-second-widget\" data-index=\"1\" ><div id=\"our-approach\" class=\"panel-widget-style panel-widget-style-for-26782-0-0-1\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-overview-second-widget so-widget-overview-second-widget-default-d75171398898-26782\"\n\t\t\t\n\t\t>   <section class=\"make-better-wrap make-better-wrap-inner-page  sec-space-90 space-col\">\n            <div class=\"container\">\n\n                <div class=\"row\">\n                    <div class=\"col-lg-4\">\n                        <h2 data-aos=\"fade-up\"  >Our approach<\/h2>\n                    <\/div>\n                    <div class=\"col-lg-7 offset-lg-1\">\n                        <div class=\"common-content\" data-aos=\"fade-up\">\n                           <p>Whether you want to ask one question or a range of questions to enable quick decision making, or track attitudes and behaviours over time, our surveys provide a cost-effective approach to uncover the key insights you need to stay informed.<\/p>\n<p>Our experienced sector-specialist researchers will provide you with fast-turnaround insights from the audiences you need to hear from.<\/p>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/section>\n<\/div><\/div><\/div><div id=\"panel-26782-0-0-2\" class=\"so-panel widget widget_services-widget\" data-index=\"2\" ><div id=\"surveys-trackers\" class=\"panel-widget-style panel-widget-style-for-26782-0-0-2\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-services-widget so-widget-services-widget-default-d75171398898-26782\"\n\t\t\t\n\t\t><section class=\"services sec-space-90\">\r\n            <div class=\"container\">\r\n                                 <div class=\"row heading-row\">\r\n                    <div class=\"col-lg-6 col-md-9 col-sm-9\">\r\n                        <h2 data-aos=\"fade-up\">Omnibus &amp; trackers<\/h2>\r\n                    <\/div>\r\n                <\/div>\r\n                            <div class=\"row services-list\">\r\n                                                       <div class=\"col-lg-4 col-md-6 service-item\">\r\n                        <div class=\"service-inner\"  data-aos=\"fade-up\">\r\n                                                                                            <h3 class=\"h5\"><a href=\"\/our-products\/omnibus-trackers\/business-sentiment\/\">Business sentiment tracker<\/a><\/h3>\r\n                                                            \r\n                                                                            <div class=\"content-box\">\r\n                                                                 <p>Our monthly tracker to monitor the recovery, resilience and adaption of European businesses!<\/p>\r\n                                                                                                                                                  <a href=\"\/our-products\/omnibus-trackers\/business-sentiment\/\" class=\"btn-simple-arrow\">Find out more<\/a>\r\n                                   \r\n                                                                                                    <\/div>\r\n                                                                                 <\/div>\r\n                    <\/div>\r\n\t\t\t\t                    <div class=\"col-lg-4 col-md-6 service-item\">\r\n                        <div class=\"service-inner\"  data-aos=\"fade-up\">\r\n                                                                                            <h3 class=\"h5\"><a href=\"\/our-products\/omnibus-trackers\/public\">Public omnibus<\/a><\/h3>\r\n                                                            \r\n                                                                            <div class=\"content-box\">\r\n                                                                 <p>Our weekly omnibus survey of 2,000 UK adults, enables you to engage with and understand consumer opinion<\/p>\r\n                                                                                                                                                  <a href=\"\/our-products\/omnibus-trackers\/public\" class=\"btn-simple-arrow\">Find out more<\/a>\r\n                                   \r\n                                                                                                    <\/div>\r\n                                                                                 <\/div>\r\n                    <\/div>\r\n\t\t\t\t                    <div class=\"col-lg-4 col-md-6 service-item\">\r\n                        <div class=\"service-inner\"  data-aos=\"fade-up\">\r\n                                                                                            <h3 class=\"h5\"><a href=\"\/our-products\/he-success-suite\/\">HE Success Suite<\/a><\/h3>\r\n                                                            \r\n                                                                            <div class=\"content-box\">\r\n                                                                 <p>We help you get to the heart of youth opinions or communicate with university applicants, students and graduates.<\/p>\r\n                                                                                                                                                  <a href=\"\/our-products\/he-success-suite\/\" class=\"btn-simple-arrow\">Find out more<\/a>\r\n                                   \r\n                                                                                                    <\/div>\r\n                                                                                 <\/div>\r\n                    <\/div>\r\n\t\t\t\t                    <div class=\"col-lg-4 col-md-6 service-item\">\r\n                        <div class=\"service-inner\"  data-aos=\"fade-up\">\r\n                                                                                            <h3 class=\"h5\"><a href=\"\/our-products\/omnibus-trackers\/international\/\">International omnibus<\/a><\/h3>\r\n                                                            \r\n                                                                            <div class=\"content-box\">\r\n                                                                 <p>Our international surveys bring you global views to help you make local decisions in over 100 countries worldwide.<\/p>\r\n                                                                                                                                                  <a href=\"\/our-products\/omnibus-trackers\/international\/\" class=\"btn-simple-arrow\">Find out more<\/a>\r\n                                   \r\n                                                                                                    <\/div>\r\n                                                                                 <\/div>\r\n                    <\/div>\r\n\t\t\t\t                    <div class=\"col-lg-4 col-md-6 service-item\">\r\n                        <div class=\"service-inner\"  data-aos=\"fade-up\">\r\n                                                                                            <h3 class=\"h5\"><a href=\"\/our-products\/omnibus-trackers\/london\">London omnibus<\/a><\/h3>\r\n                                                            \r\n                                                                            <div class=\"content-box\">\r\n                                                                 <p>Our survey of London residents enables you to understand perceptions, attitudes and behaviours of the capital\u2019s population.<\/p>\r\n                                                                                                                                                  <a href=\"\/our-products\/omnibus-trackers\/london\" class=\"btn-simple-arrow\">Find out more<\/a>\r\n                                   \r\n                                                                                                    <\/div>\r\n                                                                                 <\/div>\r\n                    <\/div>\r\n\t\t\t\t                    <div class=\"col-lg-4 col-md-6 service-item\">\r\n                        <div class=\"service-inner\"  data-aos=\"fade-up\">\r\n                                                                                            <h3 class=\"h5\"><a href=\"\/our-products\/state-of-the-youth-nation\/\">State of the Youth Nation<\/a><\/h3>\r\n                                                            \r\n                                                                            <div class=\"content-box\">\r\n                                                                 <p>State of the Youth Nation is a subscription that supports leading brands in making more informed youth marketing decisions. Uncover what young people care about and where they\u2019re headed. Dig deeper into their digital worlds and plug your brand into youth trends with our youth market research.<\/p>\r\n                                                                                                                                                  <a href=\"\/our-products\/state-of-the-youth-nation\/\" class=\"btn-simple-arrow\">Find out more<\/a>\r\n                                   \r\n                                                                                                    <\/div>\r\n                                                                                 <\/div>\r\n                    <\/div>\r\n\t\t\t\t                    <div class=\"col-lg-4 col-md-6 service-item\">\r\n                        <div class=\"service-inner\"  data-aos=\"fade-up\">\r\n                                                                                            <h3 class=\"h5\"><a href=\"\/our-products\/omnibus-trackers\/youth-omnibus-surveys\">Youth omnibus<\/a><\/h3>\r\n                                                            \r\n                                                                            <div class=\"content-box\">\r\n                                                                 <p>Accessing hard-to-reach youth audiences in a quick and cost-effective way is not always easy. Burning questions? You can swiftly ask our nationally representative youth research panel. We accommodate any type of question \u2013 including audio and visual stimuli \u2013 and deliver answers within a week!<\/p>\r\n                                                                                                                                                  <a href=\"\/our-products\/omnibus-trackers\/youth-omnibus-surveys\" class=\"btn-simple-arrow\">Find out more<\/a>\r\n                                   \r\n                                                                                                    <\/div>\r\n                                                                                 <\/div>\r\n                    <\/div>\r\n\t\t\t\t                    <div class=\"col-lg-4 col-md-6 service-item\">\r\n                        <div class=\"service-inner\"  data-aos=\"fade-up\">\r\n                                                                                            <h3 class=\"h5\"><a href=\"\/eu\/our-products\/emea-consumer-omnibus\/\">EMEA Consumer Omnibus<\/a><\/h3>\r\n                                                            \r\n                                                                            <div class=\"content-box\">\r\n                                                                 <p>Our EMEA consumer omnibus surveys from 500 to 2,000 adults in select markets across Europe, Africa and Middle East, enabling you to understand their perceptions, attitudes and behaviours.<\/p>\r\n                                                                                                                                                  <a href=\"\/eu\/our-products\/emea-consumer-omnibus\/\" class=\"btn-simple-arrow\">Find out more<\/a>\r\n                                   \r\n                                                                                                    <\/div>\r\n                                                                                 <\/div>\r\n                    <\/div>\r\n\t\t\t\t                <\/div>\r\n            <\/div>\r\n        <\/section>\r\n<\/div><\/div><\/div><div id=\"panel-26782-0-0-3\" class=\"so-panel widget widget_research-benefits-widget\" data-index=\"3\" ><div id=\"research-benefits\" class=\"panel-widget-style panel-widget-style-for-26782-0-0-3\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-research-benefits-widget so-widget-research-benefits-widget-default-d75171398898-26782\"\n\t\t\t\n\t\t><section class=\"research-benefits sec-space-90\">\r\n\t<div class=\"container\">\r\n\t\t<div class=\"row heading-row\">\r\n\t\t\t<div class=\"col-lg-6\">\r\n\t\t\t\t<h2 data-aos=\"fade-up\">Research benefits<\/h2>\r\n\t\t\t\t<p data-aos=\"fade-up\"><\/p>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t<div class=\"row benefits-row\">\r\n\t\t                \t\t\t<div class=\"col-lg-4 benefit-item\" data-aos=\"fade-up\">\r\n\t\t\t\t<div class=\"benefit-icon\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/08\/Polling-and-fast-surveys.svg\" alt=\"\" \/>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<h3 class=\"h5\">Track perception and impact over time:<\/h3>\r\n\t\t\t    \t\t\t    \t\t\t\t<p>Many clients use our omnibus and tracker surveys to track awareness, perceptions and behaviours over time, providing the necessary insight to assess impact of their work. Representative samples mean trends can be meaningfully identified.<\/p>\r\n\t\t\t                       \t\t\t<\/div>\r\n\t\t   \t\t\t<div class=\"col-lg-4 benefit-item\" data-aos=\"fade-up\">\r\n\t\t\t\t<div class=\"benefit-icon\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/08\/Polling-and-fast-surveys.svg\" alt=\"\" \/>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<h3 class=\"h5\">Message testing and campaign evaluation:<\/h3>\r\n\t\t\t    \t\t\t    \t\t\t\t<p>Omnibus and tracker surveys can be used to test messaging to support your campaign development, and latterly to assess the success of campaigns.<\/p>\r\n\t\t\t                       \t\t\t<\/div>\r\n\t\t   \t\t\t<div class=\"col-lg-4 benefit-item\" data-aos=\"fade-up\">\r\n\t\t\t\t<div class=\"benefit-icon\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/08\/Polling-and-fast-surveys.svg\" alt=\"\" \/>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<h3 class=\"h5\">Generate PR and media coverage:<\/h3>\r\n\t\t\t    \t\t\t    \t\t\t\t<p><p>Omnibus and tracker surveys are a cost-effective solution for producing headline-grabbing insights. Our sample sizes are ideal for media pick-up.<\/p>\n<\/p>\r\n\t\t\t                       \t\t\t<\/div>\r\n\t\t   \t\t\t<div class=\"col-lg-4 benefit-item\" data-aos=\"fade-up\">\r\n\t\t\t\t<div class=\"benefit-icon\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/08\/Polling-and-fast-surveys.svg\" alt=\"\" \/>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<h3 class=\"h5\">Crisis management:<\/h3>\r\n\t\t\t    \t\t\t    \t\t\t\t<p>The quick-turnaround nature of omnibus and tracker surveys means they can be used to respond to unexpected events or crisis situations, gathering insights to help you manage communications and next steps.<\/p>\r\n\t\t\t                       \t\t\t<\/div>\r\n\t\t   \t\t<\/div>\r\n\t<\/div>\r\n<\/section>\r\n        \r\n<\/div><\/div><\/div><div id=\"panel-26782-0-0-4\" class=\"so-panel widget widget_get-in-touch-widget\" data-index=\"4\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-get-in-touch-widget so-widget-get-in-touch-widget-default-d75171398898-26782\"\n\t\t\t\n\t\t><section class=\"subscribe-wrap sec-space-90\" id=\"download-our-omnibank-discount-offer\">\r\n              <div class=\"container\">\r\n                <div class=\"subscribe-in\"  >\r\n                                      <div class=\"common-content\" data-aos=\"fade-up\"   >\r\n                                               <h2 class=\"h3\">Download our Omnibank discount offer<\/h2>\r\n                                                  <p>Want to ask questions across multiple trackers? Download our discount pricing document to find out more.<\/p>\n                    <\/div>\r\n                                     \r\n                    <a href=\"https:\/\/info.savanta.com\/l\/1038663\/2023-11-15\/98rhdx\/1038663\/1700048427PZAgZp4q\/Omni_bank_one_pager__Europe_.pdf\" class=\"btn btn-black btn-arrow hover-dark\" data-aos=\"fade-up\"    data-aos-delay=\"200\">Download<\/a>\r\n                                  <\/div>\r\n            <\/div>\r\n                     <\/section>\r\n<\/div><\/div><div id=\"panel-26782-0-0-5\" class=\"so-panel widget widget_our-products-widget\" data-index=\"5\" ><div id=\"how-it-works\" class=\"panel-widget-style panel-widget-style-for-26782-0-0-5\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-our-products-widget so-widget-our-products-widget-default-d75171398898-26782\"\n\t\t\t\n\t\t>            <section class=\"our-products sec-space-90\" id=\"how-it-works\">\r\n                <div class=\"container dflex\">\r\n                    <div class=\"sidebar\">\r\n                                                            <h2 data-aos=\"fade-up\">How it works<\/h2>\r\n                                                        \r\n                        <div class=\"c-text\" data-aos=\"fade-up\" > \r\n                                                    <\/div>\r\n                            \r\n                    <\/div>\r\n                    \r\n                                                    <div class=\"common-content\">\r\n                                    <script src=\"https:\/\/unpkg.com\/@lottiefiles\/lottie-player@latest\/dist\/lottie-player.js\"><\/script> \r\n                                    \r\n                                    <!-- Single item -->\r\n                                                                                    <article class=\"card\">\r\n\r\n                                                                                                                        <div class=\"number\">01<\/div> \r\n                                                                                                                                <div class=\"card-body\">\r\n                                                                                                                                                    <h3 class=\"h4\" data-aos=\"fade-up\">Design:<\/h3>\r\n                                                                                                                                                \r\n                                                                    <div class=\"c-text\" data-aos=\"fade-up\">\r\n                                                                        <p>Our consultants will help you design questions that will give you the insights you need to inform your decision making and strategic development.<\/p>\n   \r\n                                                                        \r\n                                                                                                                                            <\/div>\r\n                                     \r\n                                                                <\/div>\r\n                                                                                                            <\/article>\r\n                                                                                            <article class=\"card\">\r\n\r\n                                                                                                                        <div class=\"number\">02<\/div> \r\n                                                                                                                                <div class=\"card-body\">\r\n                                                                                                                                                    <h3 class=\"h4\" data-aos=\"fade-up\">Fieldwork:<\/h3>\r\n                                                                                                                                                \r\n                                                                    <div class=\"c-text\" data-aos=\"fade-up\">\r\n                                                                        <p>Each survey reaches a robust sample of the desired audience, representative by key demographics or firmographics.<\/p>\n   \r\n                                                                        \r\n                                                                                                                                            <\/div>\r\n                                     \r\n                                                                <\/div>\r\n                                                                                                            <\/article>\r\n                                                                                            <article class=\"card\">\r\n\r\n                                                                                                                        <div class=\"number\">03<\/div> \r\n                                                                                                                                <div class=\"card-body\">\r\n                                                                                                                                                    <h3 class=\"h4\" data-aos=\"fade-up\">Data:<\/h3>\r\n                                                                                                                                                \r\n                                                                    <div class=\"c-text\" data-aos=\"fade-up\">\r\n                                                                        <p>Data tables show the results to each question, cut by key sub-groups, such as gender, age and region for consumers, and company size for businesses.<\/p>\n   \r\n                                                                        \r\n                                                                                                                                            <\/div>\r\n                                     \r\n                                                                <\/div>\r\n                                                                                                            <\/article>\r\n                                                                                            <article class=\"card\">\r\n\r\n                                                                                                                        <div class=\"number\">04<\/div> \r\n                                                                                                                                <div class=\"card-body\">\r\n                                                                                                                                                    <h3 class=\"h4\" data-aos=\"fade-up\">Headline reporting:<\/h3>\r\n                                                                                                                                                \r\n                                                                    <div class=\"c-text\" data-aos=\"fade-up\">\r\n                                                                        <p>Our consultants can produce charted outputs or short written summaries of the headline insights, providing you clarity on interpretation of the findings and how to use them in your own strategy development and communications.<\/p>\n   \r\n                                                                        \r\n                                                                                                                                            <\/div>\r\n                                     \r\n                                                                <\/div>\r\n                                                                                                            <\/article>\r\n                                                                                            <article class=\"card\">\r\n\r\n                                                                                                                        <div class=\"number\">05<\/div> \r\n                                                                                                                                <div class=\"card-body\">\r\n                                                                                                                                                    <h3 class=\"h4\" data-aos=\"fade-up\">Present:<\/h3>\r\n                                                                                                                                                \r\n                                                                    <div class=\"c-text\" data-aos=\"fade-up\">\r\n                                                                        <p>We can present the results to your internal team(s) and facilitate a discussion on the implications of the results for your organisation.<\/p>\n   \r\n                                                                        \r\n                                                                                                                                            <\/div>\r\n                                     \r\n                                                                <\/div>\r\n                                                                                                            <\/article>\r\n                                                                            <\/div>\r\n                                            <\/div>\r\n            <\/section>\r\n        <\/div><\/div><\/div><div id=\"panel-26782-0-0-6\" class=\"so-panel widget widget_get-in-touch-widget\" data-index=\"6\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-get-in-touch-widget so-widget-get-in-touch-widget-default-d75171398898-26782\"\n\t\t\t\n\t\t><section class=\"subscribe-wrap sec-space-90\" id=\"want-to-discover-how-we-can-help-your-brand\">\r\n              <div class=\"container\">\r\n                <div class=\"subscribe-in\"  >\r\n                                      <div class=\"common-content\" data-aos=\"fade-up\"   >\r\n                                               <h2 class=\"h3\">Want to discover how we can help your brand?<\/h2>\r\n                                                                      <\/div>\r\n                                     \r\n                    <a href=\"#contact-us\" class=\"btn btn-black btn-arrow hover-dark\" data-aos=\"fade-up\"    data-aos-delay=\"200\">Contact us<\/a>\r\n                                  <\/div>\r\n            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class=\"bg-ani\"><\/div>\n                    <\/figure>\n                                    <div class=\"card-body\">\n                                        \n                      <span class=\"small\"><\/span>\n\n                    \n                    <h3 class=\"h4\"><a href=\"https:\/\/savanta.com\/eu\/knowledge-centre\/view\/the-world-cup-effect-turning-sporting-moments-into-brand-connections\/\">The World Cup effect: Turning sporting moments into brand connections<\/a>\n                    <\/h3>\n                    <div class=\"meta\">\n                                            <em> 15 July 2026 <\/em>                     <\/div>\n                  <\/div>\n                <\/article>\n                <!-- Single item -->\n                      <\/div>\n          <div class=\"right-col\">\n            <div class=\"right-row\">\n              \n                      <!-- Single item -->\n              <article class=\"single-card\">\n                \n                   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<\/h3>\n                  <div class=\"meta\">\n                                        <em> 9 July 2026 <\/em>                   <\/div>\n                <\/div>\n              <\/article>\n                      <!-- Single item -->\n              <article class=\"single-card\">\n                \n                                    <figure class=\"bg-cover\">\n                    <div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2026\/07\/conny-schneider-xuTJZ7uD7PI-unsplash-1-1.jpg.webp);\">\n                      <img decoding=\"async\" width=\"1024\" height=\"543\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2026\/07\/conny-schneider-xuTJZ7uD7PI-unsplash-1-1.jpg\" class=\"attachment-big size-big\" alt=\"\" \/>                    <\/div>\n                    <div class=\"bg-ani\"><\/div>\n                  <\/figure>\n                                <div class=\"card-body\">\n                                      <span class=\"small\"><\/span>\n\n                  \n                  <h3 class=\"h5\"><a href=\"https:\/\/savanta.com\/eu\/knowledge-centre\/view\/synthetic-research-is-scaling-faster-than-we-can-evaluate-it\/\">Synthetic research is scaling faster than we can evaluate it<\/a>\n                  <\/h3>\n                  <div class=\"meta\">\n                                        <em> 2 July 2026 <\/em>  - by <a href=\"https:\/\/savanta.com\/eu\/author\/nick-baker\">Nick Baker<\/a>                   <\/div>\n                <\/div>\n              <\/article>\n                      <!-- Single item -->\n              <article class=\"single-card\">\n                \n                                    <figure class=\"bg-cover\">\n                    <div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(.webp);\">\n                                          <\/div>\n                    <div class=\"bg-ani\"><\/div>\n                  <\/figure>\n                                <div class=\"card-body\">\n                                      <span class=\"small\"><\/span>\n\n                  \n                  <h3 class=\"h5\"><a href=\"https:\/\/savanta.com\/eu\/knowledge-centre\/view\/digital-twins-vs-synthetic-personas-how-are-they-different\/\">Digital twins vs synthetic personas: How are they different?<\/a>\n                  <\/h3>\n                  <div class=\"meta\">\n                                        <em> 18 June 2026 <\/em>  - by <a href=\"https:\/\/savanta.com\/eu\/author\/nick-baker\">Nick Baker<\/a>                   <\/div>\n                <\/div>\n              <\/article>\n                      <!-- Single item -->\n              <article class=\"single-card\">\n                \n                                    <figure class=\"bg-cover\">\n                    <div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(.webp);\">\n                                          <\/div>\n                    <div class=\"bg-ani\"><\/div>\n                  <\/figure>\n                                <div class=\"card-body\">\n                                      <span class=\"small\"><\/span>\n\n                  \n                  <h3 class=\"h5\"><a href=\"https:\/\/savanta.com\/eu\/knowledge-centre\/view\/everyones-talking-about-synthetic-research-but-nobody-agrees-on-what-it-means\/\">Everyone&#8217;s talking about synthetic research \u2013 but nobody agrees on what it means<\/a>\n                  <\/h3>\n                  <div class=\"meta\">\n                                        <em> 26 May 2026 <\/em>  - by <a href=\"https:\/\/savanta.com\/eu\/author\/nick-baker\">Nick Baker<\/a>                   <\/div>\n                <\/div>\n              <\/article>\n        \n            <\/div>\n          <\/div>\n        <\/div>\n\n              <\/div>\n    <\/section>\n\n\n  <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Scroll Our approach Omnibus &amp; trackers Benefits How it works Our approach Whether you want to ask one question or a range of questions to enable quick decision making, or track attitudes and behaviours over time, our surveys provide a cost-effective approach to uncover the key insights you need to stay informed. Our experienced sector-specialist researchers will provide you with fast-turnaround insights from the audiences you need to hear from. Omnibus &amp; trackers Business sentiment tracker Our monthly tracker to monitor the recovery, resilience and adaption of European businesses! Find out more Public omnibus Our weekly omnibus survey of 2,000 UK adults, enables you to engage with and understand consumer opinion Find out more HE Success Suite We help you get to the heart of youth opinions or communicate with university applicants, students and graduates. Find out more International omnibus Our international surveys bring you global views to help you make local decisions in over 100 countries worldwide. Find out more London omnibus Our survey of London residents enables you to understand perceptions, attitudes and behaviours of the capital\u2019s population. Find out more State of the Youth Nation State of the Youth Nation is a subscription that supports leading brands in making more informed youth marketing decisions. Uncover what young people care about and where they\u2019re headed. Dig deeper into their digital worlds and plug your brand into youth trends with our youth market research. Find out more Youth omnibus Accessing hard-to-reach youth audiences in a quick and cost-effective way is not always easy. Burning questions? You can swiftly ask our nationally representative youth research panel. We accommodate any type of question \u2013 including audio and visual stimuli \u2013 and deliver answers within a week! Find out more EMEA Consumer Omnibus Our EMEA consumer omnibus surveys from 500 to 2,000 adults in select markets across Europe, Africa and Middle East, enabling you to understand their perceptions, attitudes and behaviours. Find out more Research benefits Track perception and impact over time: Many clients use our omnibus and tracker surveys to track awareness, perceptions and behaviours over time, providing the necessary insight to assess impact of their work. Representative samples mean trends can be meaningfully identified. Message testing and campaign evaluation: Omnibus and tracker surveys can be used to test messaging to support your campaign development, and latterly to assess the success of campaigns. Generate PR and media coverage: Omnibus and tracker surveys are a cost-effective solution for producing headline-grabbing insights. Our sample sizes are ideal for media pick-up. Crisis management: The quick-turnaround nature of omnibus and tracker surveys means they can be used to respond to unexpected events or crisis situations, gathering insights to help you manage communications and next steps. Download our Omnibank discount offer Want to ask questions across multiple trackers? Download our discount pricing document to find out more. Download How it works 01 Design: Our consultants will help you design questions that will give you the insights you need to inform your decision making and strategic development. 02 Fieldwork: Each survey reaches a robust sample of the desired audience, representative by key demographics or firmographics. 03 Data: Data tables show the results to each question, cut by key sub-groups, such as gender, age and region for consumers, and company size for businesses. 04 Headline reporting: Our consultants can produce charted outputs or short written summaries of the headline insights, providing you clarity on interpretation of the findings and how to use them in your own strategy development and communications. 05 Present: We can present the results to your internal team(s) and facilitate a discussion on the implications of the results for your organisation. Want to discover how we can help your brand? Contact us Knowledge centre View all Explore The World Cup effect: Turning sporting moments into brand connections 15 July 2026 Wimbledon is more than tennis \u2013 and that matters for brands 9 July 2026 Synthetic research is scaling faster than we can evaluate it 2 July 2026 &#8211; by Nick Baker Digital twins vs synthetic personas: How are they different? 18 June 2026 &#8211; by Nick Baker Everyone&#8217;s talking about synthetic research \u2013 but nobody agrees on what it means 26 May 2026 &#8211; by Nick Baker<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":143,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-26782","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Our omnibus market research and tracker surveys enable you to benchmark and track 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