{"id":25414,"date":"2022-07-22T08:57:23","date_gmt":"2022-07-22T08:57:23","guid":{"rendered":"https:\/\/savanta.com\/copy-of-automotive-industry-2\/"},"modified":"2024-07-22T13:54:05","modified_gmt":"2024-07-22T12:54:05","slug":"youth","status":"publish","type":"page","link":"https:\/\/savanta.com\/eu\/industries\/youth\/","title":{"rendered":"Youth"},"content":{"rendered":"<div id=\"pl-25414\"  class=\"panel-layout\" ><div id=\"pg-25414-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-25414-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-25414-0-0-0\" class=\"so-panel widget widget_one-page-navigation-widget panel-first-child\" data-index=\"0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-one-page-navigation-widget so-widget-one-page-navigation-widget-default-d75171398898-25414\"\n\t\t\t\n\t\t>\r\n  <div class=\"wrapper-vid-img \">\r\n                    <div class=\"banner-video-img \">\r\n            \r\n            <figure class=\"bg-cover\">\r\n                <div class=\"bg slide-image-up slide-image-up-half\"\r\n                    style=\"background-image: url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/10\/Homepage-people-2-1920x1150.jpg.webp);\">\r\n                    <img decoding=\"async\" width=\"1920\" height=\"1150\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/10\/Homepage-people-2-1920x1150.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" \/>                <\/div>\r\n                <div class=\"bg-ani\"><\/div>\r\n            <\/figure>\r\n             <button class=\"button-down-arrow\" >\r\n                <span class=\"txt-down\">Scroll<\/span>\r\n                <span class=\"txt-arrow\"><\/span>\r\n            <\/button>\r\n        <\/div>\r\n                \r\n           \r\n               <div class=\"cb-nav-bar-wrap\">\r\n        <nav class=\"cb-nav-bar\">\r\n            <div class=\"container\">\r\n                <ul>\r\n                                            \r\n\r\n                    <li class=\"active \" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#approach\">Our approach<\/a>\r\n                        \r\n                    <\/li>\r\n                                             \r\n\r\n                    <li class=\"\" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#help\">How we help<\/a>\r\n                        \r\n                    <\/li>\r\n                                             \r\n\r\n                    <li class=\"\" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#benefits\">Benefits<\/a>\r\n                        \r\n                    <\/li>\r\n                                             \r\n\r\n                    <li class=\"\" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#products\">Our products<\/a>\r\n                        \r\n                    <\/li>\r\n                                             \r\n\r\n                    <li class=\"\" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#case-studies\">Case studies<\/a>\r\n                        \r\n                    <\/li>\r\n                                             \r\n\r\n                    <li class=\"\" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#reports\">Reports<\/a>\r\n                        \r\n                    <\/li>\r\n                                         \r\n                <\/ul>\r\n            <\/div>\r\n        <\/nav>\r\n        <\/div>\r\n    \r\n \r\n    <\/div>\r\n<\/div><\/div><div id=\"panel-25414-0-0-1\" class=\"so-panel widget widget_top-image-with-right-content-widget\" data-index=\"1\" ><div id=\"approach\" class=\"panel-widget-style panel-widget-style-for-25414-0-0-1\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-top-image-with-right-content-widget so-widget-top-image-with-right-content-widget-default-d75171398898-25414\"\n\t\t\t\n\t\t><section class=\"overview sec-space-90\">\n            <div class=\"container\">\n                <div class=\"row\">\n                    <div class=\"col-lg-4 offset-lg-1 col-md-4\">\n                        <div class=\"overview-avtar\" data-aos=\"fade-up\">\n                            <figure class=\"bg-cover\">\n                                <div class=\"bg\"                                     style=\"background-image: url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/08\/Josephine-768x768.jpg);\"  >\n                                    <img decoding=\"async\" src=\"https:\/\/savanta.com\/eu\/wp-content\/themes\/savanta\/resources\/images\/dot-black.svg\" alt=\"Josephine Hansom SVP Youth Practice\">\n                                <\/div>\n                            <\/figure>\n                        <\/div>\n                                                <div class=\"auhor-wrap\" data-aos=\"fade-up\">\n                                                        <strong>Josephine Hansom<\/strong>\n                                                                                     <span>VP, Youth<\/span>\n                                                                                    <a href=\"\/contact-us\/\" class=\"btn-simple-arrow\">Get in touch <\/a>\n                                                <\/div>\n                                        <\/div>\n                                        <div class=\"col-lg-7 col-md-8 overview-details\">\n                        <p>Depending on the challenge, we use qualitative and quantitative approaches, drawing on a tailored blend of innovative and classic techniques.<\/p>\n<p>Focus groups, in-depth interviews, ethnographic approaches, surveys (with or without advanced analytics), co-creation workshops, social media monitoring, immersion sessions, online communities, and video insights. We do it all!<\/p>\n<p>Fusing extensive Gen Z trend data, with bespoke research and innovative techniques means your project never starts from zero.<\/p>\n                    <\/div>\n                                <\/div>\n            <\/div>\n        <\/section>\n        \n<\/div><\/div><\/div><div id=\"panel-25414-0-0-2\" class=\"so-panel widget widget_our-products-widget\" data-index=\"2\" ><div id=\"help\" class=\"panel-widget-style panel-widget-style-for-25414-0-0-2\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-our-products-widget so-widget-our-products-widget-default-d75171398898-25414\"\n\t\t\t\n\t\t>            <section class=\"our-products sec-space-90\" id=\"how-we-help\">\r\n                <div class=\"container dflex\">\r\n                    <div class=\"sidebar\">\r\n                                                            <h2 data-aos=\"fade-up\">How we help<\/h2>\r\n                                                        \r\n                        <div class=\"c-text\" data-aos=\"fade-up\" ><p>Let\u2019s remove the guesswork. Our culturally and commercially driven youth market research team (formerly YouthSight) will steer your brand to maximise your relationship with younger generations.\u00a0Give us your toughest Gen Z marketing challenges and we\u2019ll future proof your brand for youth-centered audiences.<\/p>\n \r\n                                                    <\/div>\r\n                            \r\n                    <\/div>\r\n                    \r\n                                                    <div class=\"common-content\">\r\n                                    <script src=\"https:\/\/unpkg.com\/@lottiefiles\/lottie-player@latest\/dist\/lottie-player.js\"><\/script> \r\n                                    \r\n                                    <!-- Single item -->\r\n                                                                                    <article class=\"card\">\r\n\r\n                                                                                                                        <div class=\"number\">01<\/div> \r\n                                                                                                                                <div class=\"card-body\">\r\n                                                                                                                                                    <h3 class=\"h4\" data-aos=\"fade-up\">Youth focused<\/h3>\r\n                                                                                                                                                \r\n                                                                    <div class=\"c-text\" data-aos=\"fade-up\">\r\n                                                                        <p>We\u2019re focused on understanding the needs of Gen Z to offer a clarity that enables you to make better marketing decisions.<\/p>\n   \r\n                                                                        \r\n                                                                                                                                            <\/div>\r\n                                     \r\n                                                                <\/div>\r\n                                                                                                            <\/article>\r\n                                                                                            <article class=\"card\">\r\n\r\n                                                                                                                        <div class=\"number\">02<\/div> \r\n                                                                                                                                <div class=\"card-body\">\r\n                                                                                                                                                    <h3 class=\"h4\" data-aos=\"fade-up\">Fused research methods<\/h3>\r\n                                                                                                                                                \r\n                                                                    <div class=\"c-text\" data-aos=\"fade-up\">\r\n                                                                        <p>Depending on the challenge, we use qualitative and quantitative approaches, drawing on a tailored blend of innovative and classic techniques.<\/p>\n   \r\n                                                                        \r\n                                                                                                                                            <\/div>\r\n                                     \r\n                                                                <\/div>\r\n                                                                                                            <\/article>\r\n                                                                                            <article class=\"card\">\r\n\r\n                                                                                                                        <div class=\"number\">03<\/div> \r\n                                                                                                                                <div class=\"card-body\">\r\n                                                                                                                                                    <h3 class=\"h4\" data-aos=\"fade-up\">Research expertise<\/h3>\r\n                                                                                                                                                \r\n                                                                    <div class=\"c-text\" data-aos=\"fade-up\">\r\n                                                                        <p>Focus groups, in-depth interviews, ethnographic approaches, surveys (with or without advanced analytics), co-creation workshops, social media monitoring, immersion sessions, online communities, and video insights. We do it all!<\/p>\n   \r\n                                                                        \r\n                                                                                                                                            <\/div>\r\n                                     \r\n                                                                <\/div>\r\n                                                                                                            <\/article>\r\n                                                                                            <article class=\"card\">\r\n\r\n                                                                                                                        <div class=\"number\">04<\/div> \r\n                                                                                                                                <div class=\"card-body\">\r\n                                                                                                                                                    <h3 class=\"h4\" data-aos=\"fade-up\">Tracking data<\/h3>\r\n                                                                                                                                                \r\n                                                                    <div class=\"c-text\" data-aos=\"fade-up\">\r\n                                                                        <p>Fusing extensive Gen Z trend data, with bespoke research and innovative techniques means your project never starts from zero.<\/p>\n   \r\n                                                                        \r\n                                                                                                                                            <\/div>\r\n                                     \r\n                                                                <\/div>\r\n                                                                                                            <\/article>\r\n                                                                            <\/div>\r\n                                            <\/div>\r\n            <\/section>\r\n        <\/div><\/div><\/div><div id=\"panel-25414-0-0-3\" class=\"so-panel widget widget_video-widget\" data-index=\"3\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-video-widget so-widget-video-widget-default-d75171398898-25414\"\n\t\t\t\n\t\t>\n            <div class=\"custom-videos video-parent sec-space-90\" data-aos=\"fade-up\">\n                            <\/div>\n\t\t\n                                        <div class=\"two-custom-video sec-space-90 video-parent \">\n                                <div class=\"container\">\n                                    <div class=\"dflex\">\n                                                                                            <div class=\"col-left\">\n                                                        <!-- Single video loop -->\n                                                        \n                                                        <div class=\"embed-vimeo\" data-video-id=\"753292872\" data-aos=\"fade-up\">\n                                                            <button class=\"embed-vimeo-play\"><span class=\"sr-only\">Play Video<\/span><\/button>\n                                                            <img decoding=\"async\" data-vimeo-id=\"753292872\" src=\"\" alt=\"Generation Z Breaking the mould video\" \/>\n                                                        <\/div>\n\n                                                                                                                            <a href=\"#\" data-aos=\"fade-up\" class=\"btn-simple-arrow view-transcript\" data-transcript=\"0\">View transcript<\/a>\n                                                                                                                        \n                                                        <!-- Single video loop -->\n                                                    <\/div>\n                                                                                        \n                                                                                            <div class=\"col-right\" data-aos=\"fade-up\">\n\n                                                        <h2 class=\"h3\"> Generation Z  <em>Breaking the mould<\/em> <\/h2>\n                                                                                                                             <p>Learn how to maximise your success with Gen Z audiences by putting their values at the centre of your marketing. Build smarter strategies that meet the demands of the future.\n\nYoung people different from other generations - they are proud to be part of a generation who are not afraid to stand up for what they believe in. Watch the SnapMe to hear what's driving their ambitions to change the world.<\/p>\n                                                                                                                    <\/div>\n                                                                                    <\/div>\n                                                                                    <br\/>\n                                                <div id=\"transcript_0\" class=\"transcript-content\" style=\"display: none;\">\n                                                    <h5 style=\"padding: 15px 15px 15px 0px;\">Video Transcript<\/h5>\n\n                                                    <div style=\"padding: 0px 20px 0px 40px;border-left: 1px dashed #F5AEB3;\">\n                                                        <p>00:00<br \/>\nProud to be Gen Z<br \/>\nGen Z are resilient, strong and not afraid to break the mould\u2026<\/p>\n<p>00:10<br \/>\n<strong>Person A:<\/strong> What makes me proud to be a young adult today is the fact that our generation is not scared of anything and we don\u2019t really follow the rules and we don\u2019t really listen to anybody saying how we\u2019re supposed to live our lives.<\/p>\n<p>00:25<br \/>\n<strong>Person B:<\/strong> It\u2019s the resilience that my generation shows to be brought up in a world that\u2019s growing but at the same time we\u2019re seeing all this nihilism in the world and yet we as a generation are still going, still pushing to make ourselves better people and to make the world a much better place for everyone in it.<\/p>\n<p>00:48<br \/>\n<strong>Person C:<\/strong> We adapt to situations, we\u2019re very versatile, we\u2019ve come through a pandemic and we\u2019re resilient because of it.<\/p>\n<p>00:57<br \/>\nThis generation are using their voices to drive change<\/p>\n<p>01:01<br \/>\n<strong>Person D:<\/strong> We live in a world where especially us the younger generation have an incredible amount of power that we can use to make social changes.<\/p>\n<p>01:10<br \/>\n<strong>Person E:<\/strong> We aren\u2019t afraid to stand up for what we believe in. I think that\u2019s become quite apparent over the last couple of years.<\/p>\n<p>01:18<br \/>\n<strong>Person F: <\/strong>When you think of issues like the environment, for example, or things like mental health, I think young people nowadays have a good ability to make their voices heard.<\/p>\n<p>01:28<br \/>\nThey want to make the world a better place<\/p>\n<p>01:30<br \/>\n<strong>Person G:<\/strong> We\u2019re the ones who\u2019ve since we\u2019ve had buying power in the marketplace have said to supermarkets we\u2019re not going to put up with wasteful packaging and wasteful approaches to selling produce and food.<\/p>\n<p>01:43<br \/>\n<strong>Person H:<\/strong> What makes me proud to be a young adult today is being part of and seeing the positive changes that could be made by young people who want to move forward and have an impact on the world.<\/p>\n<p>01:55<br \/>\n\u2026and they are breaking barriers by challenging societal norms.<\/p>\n<p>02:00<br \/>\n<strong>Person I<\/strong>: A lot of the younger generation are becoming more and more accepting of different people.<\/p>\n<p>02:17<br \/>\n<strong>Person J:<\/strong> As a young generation we\u2019ve kind of broken some barriers and perhaps some societal norms and so the fact that we\u2019re kind of shaping and changing people\u2019s perceptions of you know that people are different and people can be unique and like each individual is more respected and accepted for who they are essentially I think that makes me proud that I\u2019m part of that change.<\/p>\n<p>02:32<br \/>\nFind out what this means for the future of your business.<br \/>\nTalk to our youth researchers.<\/p>\n                                                    <\/div>\n                                                <\/div>\n                                                                            <\/div>\n                            <\/div>\n    \t\t\t                \n        <\/div><\/div><div id=\"panel-25414-0-0-4\" class=\"so-panel widget widget_research-benefits-widget\" data-index=\"4\" ><div id=\"benefits\" class=\"panel-widget-style panel-widget-style-for-25414-0-0-4\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-research-benefits-widget so-widget-research-benefits-widget-default-d75171398898-25414\"\n\t\t\t\n\t\t><section class=\"research-benefits sec-space-90\">\r\n\t<div class=\"container\">\r\n\t\t<div class=\"row heading-row\">\r\n\t\t\t<div class=\"col-lg-6\">\r\n\t\t\t\t<h2 data-aos=\"fade-up\">Research benefits<\/h2>\r\n\t\t\t\t<p data-aos=\"fade-up\"><\/p>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t<div class=\"row benefits-row\">\r\n\t\t                \t\t\t<div class=\"col-lg-4 benefit-item\" data-aos=\"fade-up\">\r\n\t\t\t\t<div class=\"benefit-icon\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/08\/Market-understanding.svg\" alt=\"\" \/>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<h3 class=\"h5\">Audience segmentation<\/h3>\r\n\t\t\t    \t\t\t    \t\t\t\t<p>Gen Z is a diverse group that identifies in many ways. Tap into different cultural groups, demographics, and behavioural segments using our sophisticated profiling. Ensure you deliver tailored campaigns, products or services. And reach any type of audience; from niche groups such as students studying a specific course at a particular university, to specific sectors, or the audiences across different social media channels.<\/p>\r\n\t\t\t                       \t\t\t<\/div>\r\n\t\t   \t\t\t<div class=\"col-lg-4 benefit-item\" data-aos=\"fade-up\">\r\n\t\t\t\t<div class=\"benefit-icon\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/08\/Market-understanding.svg\" alt=\"\" \/>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<h3 class=\"h5\">Brand positioning, strategy and tracking<\/h3>\r\n\t\t\t    \t\t\t    \t\t\t\t<p>Gain more than a snapshot. We look at performance and opinions over time and help create strategies that will futureproof your brand.<\/p>\r\n\t\t\t                       \t\t\t<\/div>\r\n\t\t   \t\t\t<div class=\"col-lg-4 benefit-item\" data-aos=\"fade-up\">\r\n\t\t\t\t<div class=\"benefit-icon\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/08\/Market-understanding.svg\" alt=\"\" \/>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<h3 class=\"h5\">Campaign effectiveness and development<\/h3>\r\n\t\t\t    \t\t\t    \t\t\t\t<p>Turn insights into actions to make sure your campaigns hit the right notes. What messages resonate with Gen Z? We test and monitor performance to help you deliver the creative campaigns young people love.<\/p>\r\n\t\t\t                       \t\t\t<\/div>\r\n\t\t   \t\t\t<div class=\"col-lg-4 benefit-item\" data-aos=\"fade-up\">\r\n\t\t\t\t<div class=\"benefit-icon\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/08\/Market-understanding.svg\" alt=\"\" \/>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<h3 class=\"h5\">Competitor analysis<\/h3>\r\n\t\t\t    \t\t\t    \t\t\t\t<p>We\u2019re all after a little bit more brand love! We can compare performance against a competitive benchmark to discover the truth about what Gen Z values about your brand, your competitor\u2019s brand and where you can improve your commercial impact.<\/p>\r\n\t\t\t                       \t\t\t<\/div>\r\n\t\t   \t\t\t<div class=\"col-lg-4 benefit-item\" data-aos=\"fade-up\">\r\n\t\t\t\t<div class=\"benefit-icon\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/08\/Market-understanding.svg\" alt=\"\" \/>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<h3 class=\"h5\">Course and prospectus development<\/h3>\r\n\t\t\t    \t\t\t    \t\t\t\t<p>Course suitability is the key factor influencing prospective undergraduates\u2019 choices, as well as applicant communication. Our higher education market research has driven over 100 UK universities to optimise their course and prospectus offer and boost conversion goals, whilst also delivering on course needs, and understanding the motivations and barriers for higher education decision-making.<\/p>\r\n\t\t\t                       \t\t\t<\/div>\r\n\t\t   \t\t\t<div class=\"col-lg-4 benefit-item\" data-aos=\"fade-up\">\r\n\t\t\t\t<div class=\"benefit-icon\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/08\/Market-understanding.svg\" alt=\"\" \/>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<h3 class=\"h5\">Customer experience and satisfaction<\/h3>\r\n\t\t\t    \t\t\t    \t\t\t\t<p>Unlock growth and drive success \u2013 find out how to deliver a brand experience that excites and inspires the next generation of consumers.<\/p>\r\n\t\t\t                       \t\t\t<\/div>\r\n\t\t   \t\t\t<div class=\"col-lg-4 benefit-item\" data-aos=\"fade-up\">\r\n\t\t\t\t<div class=\"benefit-icon\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/08\/Market-understanding.svg\" alt=\"\" \/>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<h3 class=\"h5\">Product and pricing research<\/h3>\r\n\t\t\t    \t\t\t    \t\t\t\t<p>Make confident decisions based on real evidence. Find out how young people perceive value, what benefits they rate, and uncover what they\u2019re willing to pay for them.<\/p>\r\n\t\t\t                       \t\t\t<\/div>\r\n\t\t   \t\t\t<div class=\"col-lg-4 benefit-item\" data-aos=\"fade-up\">\r\n\t\t\t\t<div class=\"benefit-icon\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/08\/Market-understanding.svg\" alt=\"\" \/>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<h3 class=\"h5\">Trends and cultural insights<\/h3>\r\n\t\t\t    \t\t\t    \t\t\t\t<p>We empower brands so that you can immerse yourself in youth culture. All our Gen Z market research and trends insights are supported by years of tracking data; delving into what young people care about, where they\u2019re headed and their digital worlds.<\/p>\r\n\t\t\t                       \t\t\t<\/div>\r\n\t\t   \t\t<\/div>\r\n\t<\/div>\r\n<\/section>\r\n        \r\n<\/div><\/div><\/div><div id=\"panel-25414-0-0-5\" class=\"so-panel widget widget_services-widget\" data-index=\"5\" ><div id=\"products\" class=\"panel-widget-style panel-widget-style-for-25414-0-0-5\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-services-widget so-widget-services-widget-default-d75171398898-25414\"\n\t\t\t\n\t\t><section class=\"services sec-space-90\">\r\n            <div class=\"container\">\r\n                                 <div class=\"row heading-row\">\r\n                    <div class=\"col-lg-6 col-md-9 col-sm-9\">\r\n                        <h2 data-aos=\"fade-up\">Our products<\/h2>\r\n                    <\/div>\r\n                <\/div>\r\n                            <div class=\"row services-list\">\r\n                                                       <div class=\"col-lg-4 col-md-6 service-item\">\r\n                        <div class=\"service-inner\"  data-aos=\"fade-up\">\r\n                                                                                            <h3 class=\"h5\"><a href=\"\/our-products\/state-of-the-youth-nation\/\">State of the Youth Nation<\/a><\/h3>\r\n                                                            \r\n                                                                            <div class=\"content-box\">\r\n                                                                 <p>Savanta's leading Gen Z insight tracker. A State of the Youth Nation subscription helps brands make better youth market decisions.<\/p>\r\n                                                                                                                                                  <a href=\"\/our-products\/state-of-the-youth-nation\/\" class=\"btn-simple-arrow\">Find out more<\/a>\r\n                                   \r\n                                                                                                    <\/div>\r\n                                                                                 <\/div>\r\n                    <\/div>\r\n\t\t\t\t                    <div class=\"col-lg-4 col-md-6 service-item\">\r\n                        <div class=\"service-inner\"  data-aos=\"fade-up\">\r\n                                                                                            <h3 class=\"h5\"><a href=\"\/our-products\/omnibus-trackers\/he-success-suite\">HE Success Suite<\/a><\/h3>\r\n                                                            \r\n                                                                            <div class=\"content-box\">\r\n                                                                 <p>Improve student attraction and conversion with our subscription trackers and insight.<\/p>\r\n                                                                                                                                                  <a href=\"\/our-products\/omnibus-trackers\/he-success-suite\" class=\"btn-simple-arrow\">Find out more<\/a>\r\n                                   \r\n                                                                                                    <\/div>\r\n                                                                                 <\/div>\r\n                    <\/div>\r\n\t\t\t\t                    <div class=\"col-lg-4 col-md-6 service-item\">\r\n                        <div class=\"service-inner\"  data-aos=\"fade-up\">\r\n                                                                                            <h3 class=\"h5\"><a href=\"\/our-products\/omnibus-trackers\/youth-omnibus-surveys\/\">Youth-centred omnibuses<\/a><\/h3>\r\n                                                            \r\n                                                                            <div class=\"content-box\">\r\n                                                                 <p>If you've got just a few quick questions to ask, our youth omnibuses are a fast and cost-effective way to get your answers.<\/p>\r\n                                                                                                                                                  <a href=\"\/our-products\/omnibus-trackers\/youth-omnibus-surveys\/\" class=\"btn-simple-arrow\">Find out more<\/a>\r\n                                   \r\n                                                                                                    <\/div>\r\n                                                                                 <\/div>\r\n                    <\/div>\r\n\t\t\t\t                <\/div>\r\n            <\/div>\r\n        <\/section>\r\n<\/div><\/div><\/div><div id=\"panel-25414-0-0-6\" class=\"so-panel widget widget_book-demo-widget\" data-index=\"6\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-book-demo-widget so-widget-book-demo-widget-default-d75171398898-25414\"\n\t\t\t\n\t\t>\n   <section class=\"book-demo sec-space-90\">\n            <div class=\"container\">\n                <h2 data-aos=\"fade-up\">Youth research tools<\/h2>\n                <p data-aos=\"fade-up\">Download the brochure to discover the market research tools we have that will elevate your youth marketing strategy.<\/p>\n                <a href=\"https:\/\/info.savanta.com\/download-the-youth-research-tools-brochure\" class=\"btn btn-arrow btn-white\"  data-aos=\"fade-up\">Download brochure<\/a>\n            <\/div>\n        <\/section>\n<\/div><\/div>           \n         \n        <section class=\"case-study-widget sec-space-90 is-visible\" id=\"case-studies\">\n            <div class=\"container\">\n                            <div class=\"title-wrap\">\n                    <h2 data-aos=\"fade-up\">Case studies<\/h2>\n                                        <a href=\"\/case-studies\/\" class=\"btn btn-arrow btn-white\" data-aos=\"fade-up\">View all <\/a>\n                                  <\/div>\n              \n                                <div class=\"case-study-slider\"  >\n                    <div class=\"swiper-wrapper\">\n                             <!-- single slide -->\n                         <div class=\"swiper-slide\">\n\n                            <div class=\"single-item\">\n                                <div class=\"item-left\">\n                                    <div class=\"item-wrap\">\n\n                                        <h2 data-swiper-parallax-y=\"-50\" data-swiper-parallax-duration=\"500\"\n                                        data-swiper-parallax-opacity=\"0\"> Transform Society<strong>Tackling social injustice<\/strong> <\/h2>\n                                    <p data-swiper-parallax-y=\"-20\" data-swiper-parallax-duration=\"700\"\n                                        data-swiper-parallax-opacity=\"0\"><\/p>\n                                    <a href=\"https:\/\/savanta.com\/eu\/case-studies\/transform-society\/\" class=\"btn btn-arrow btn-white\" data-swiper-parallax-y=\"-30\"\n                                        data-swiper-parallax-duration=\"1000\" data-swiper-parallax-opacity=\"0\">\n                                        Learn More <\/a>\n                                    <\/div>\n                                <\/div>\n                                                                <div class=\"item-right\">\n                                    <figure data-swiper-parallax-x=\"-150\" data-swiper-parallax-duration=\"1000\">\n                                                                               \n                                        <img decoding=\"async\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/07\/Transform-isolated-1.0.png.webp\" alt=\"\" >\n                                    <\/figure>\n\n                                    <div class=\"animate-img\">\n                                    <svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n                                            xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" width=\"180px\"\n                                            height=\"180px\" viewBox=\"0 0 90 90\" xml:space=\"preserve\">\n                                            <circle class=\"circle\" cx=\"45\" cy=\"45\" r=\"36\" fill=\"transparent\"\n                                                stroke=\"black\" stroke-width=\"9\"><\/circle>\n                                            <circle class=\"another-circle\" transform=\"rotate(-90 45 45)\" cx=\"45\" cy=\"45\"\n                                                r=\"36\" fill=\"transparent\" stroke=\"black\" stroke-width=\"9\"><\/circle>\n\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n                           \n                            <\/div>\n                        <\/div>\n                        <!-- single slide -->\n                         <!-- single slide -->\n                         <div class=\"swiper-slide\">\n\n                            <div class=\"single-item\">\n                                <div class=\"item-left\">\n                                    <div class=\"item-wrap\">\n\n                                        <h2 data-swiper-parallax-y=\"-50\" data-swiper-parallax-duration=\"500\"\n                                        data-swiper-parallax-opacity=\"0\"> Puma<strong>Celebrity brand ambassadors<\/strong> <\/h2>\n                                    <p data-swiper-parallax-y=\"-20\" data-swiper-parallax-duration=\"700\"\n                                        data-swiper-parallax-opacity=\"0\"><\/p>\n                                    <a href=\"https:\/\/savanta.com\/eu\/case-studies\/puma-2\/\" class=\"btn btn-arrow btn-white\" data-swiper-parallax-y=\"-30\"\n                                        data-swiper-parallax-duration=\"1000\" data-swiper-parallax-opacity=\"0\">\n                                        Learn More <\/a>\n                                    <\/div>\n                                <\/div>\n                                                                <div class=\"item-right\">\n                                    <figure data-swiper-parallax-x=\"-150\" data-swiper-parallax-duration=\"1000\">\n                                                                               \n                                        <img decoding=\"async\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/07\/Puma-Isolated.png.webp\" alt=\"\" >\n                                    <\/figure>\n\n                                    <div class=\"animate-img\">\n                                    <svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n                                            xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" width=\"180px\"\n                                            height=\"180px\" viewBox=\"0 0 90 90\" xml:space=\"preserve\">\n                                            <circle class=\"circle\" cx=\"45\" cy=\"45\" r=\"36\" fill=\"transparent\"\n                                                stroke=\"black\" stroke-width=\"9\"><\/circle>\n                                            <circle class=\"another-circle\" transform=\"rotate(-90 45 45)\" cx=\"45\" cy=\"45\"\n                                                r=\"36\" fill=\"transparent\" stroke=\"black\" stroke-width=\"9\"><\/circle>\n\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n                           \n                            <\/div>\n                        <\/div>\n                        <!-- single slide -->\n                         <!-- single slide -->\n                         <div class=\"swiper-slide\">\n\n                            <div class=\"single-item\">\n                                <div class=\"item-left\">\n                                    <div class=\"item-wrap\">\n\n                                        <h2 data-swiper-parallax-y=\"-50\" data-swiper-parallax-duration=\"500\"\n                                        data-swiper-parallax-opacity=\"0\"> University of Oxford<strong>Gauging alumni perceptions<\/strong> <\/h2>\n                                    <p data-swiper-parallax-y=\"-20\" data-swiper-parallax-duration=\"700\"\n                                        data-swiper-parallax-opacity=\"0\"><\/p>\n                                    <a href=\"https:\/\/savanta.com\/eu\/case-studies\/university-of-oxford\/\" class=\"btn btn-arrow btn-white\" data-swiper-parallax-y=\"-30\"\n                                        data-swiper-parallax-duration=\"1000\" data-swiper-parallax-opacity=\"0\">\n                                        Learn More <\/a>\n                                    <\/div>\n                                <\/div>\n                                                                <div class=\"item-right\">\n                                    <figure data-swiper-parallax-x=\"-150\" data-swiper-parallax-duration=\"1000\">\n                                                                               \n                                        <img decoding=\"async\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/02\/oxford-uni-trans.png.webp\" alt=\"\" >\n                                    <\/figure>\n\n                                    <div class=\"animate-img\">\n                                    <svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n                                            xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" width=\"180px\"\n                                            height=\"180px\" viewBox=\"0 0 90 90\" xml:space=\"preserve\">\n                                            <circle class=\"circle\" cx=\"45\" cy=\"45\" r=\"36\" fill=\"transparent\"\n                                                stroke=\"black\" stroke-width=\"9\"><\/circle>\n                                            <circle class=\"another-circle\" transform=\"rotate(-90 45 45)\" cx=\"45\" cy=\"45\"\n                                                r=\"36\" fill=\"transparent\" stroke=\"black\" stroke-width=\"9\"><\/circle>\n\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n                           \n                            <\/div>\n                        <\/div>\n                        <!-- single slide -->\n                         <!-- single slide -->\n                         <div class=\"swiper-slide\">\n\n                            <div class=\"single-item\">\n                                <div class=\"item-left\">\n                                    <div class=\"item-wrap\">\n\n                                        <h2 data-swiper-parallax-y=\"-50\" data-swiper-parallax-duration=\"500\"\n                                        data-swiper-parallax-opacity=\"0\"> University of Manchester<strong>Informing open day strategy<\/strong> <\/h2>\n                                    <p data-swiper-parallax-y=\"-20\" data-swiper-parallax-duration=\"700\"\n                                        data-swiper-parallax-opacity=\"0\"><\/p>\n                                    <a href=\"https:\/\/savanta.com\/eu\/case-studies\/university-of-manchester\/\" class=\"btn btn-arrow btn-white\" data-swiper-parallax-y=\"-30\"\n                                        data-swiper-parallax-duration=\"1000\" data-swiper-parallax-opacity=\"0\">\n                                        Learn More <\/a>\n                                    <\/div>\n                                <\/div>\n                                                                <div class=\"item-right\">\n                                    <figure data-swiper-parallax-x=\"-150\" data-swiper-parallax-duration=\"1000\">\n                                                                               \n                                        <img decoding=\"async\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/07\/U-Manchester.png.webp\" alt=\"\" >\n                                    <\/figure>\n\n                                    <div class=\"animate-img\">\n                                    <svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n                                            xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" width=\"180px\"\n                                            height=\"180px\" viewBox=\"0 0 90 90\" xml:space=\"preserve\">\n                                            <circle class=\"circle\" cx=\"45\" cy=\"45\" r=\"36\" fill=\"transparent\"\n                                                stroke=\"black\" stroke-width=\"9\"><\/circle>\n                                            <circle class=\"another-circle\" transform=\"rotate(-90 45 45)\" cx=\"45\" cy=\"45\"\n                                                r=\"36\" fill=\"transparent\" stroke=\"black\" stroke-width=\"9\"><\/circle>\n\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n                           \n                            <\/div>\n                        <\/div>\n                        <!-- single slide -->\n                         <!-- single slide -->\n                         <div class=\"swiper-slide\">\n\n                            <div class=\"single-item\">\n                                <div class=\"item-left\">\n                                    <div class=\"item-wrap\">\n\n                                        <h2 data-swiper-parallax-y=\"-50\" data-swiper-parallax-duration=\"500\"\n                                        data-swiper-parallax-opacity=\"0\"> Art Fund<strong>Shaping promotion models<\/strong> <\/h2>\n                                    <p data-swiper-parallax-y=\"-20\" data-swiper-parallax-duration=\"700\"\n                                        data-swiper-parallax-opacity=\"0\"><\/p>\n                                    <a href=\"https:\/\/savanta.com\/eu\/case-studies\/art-fund\/\" class=\"btn btn-arrow btn-white\" data-swiper-parallax-y=\"-30\"\n                                        data-swiper-parallax-duration=\"1000\" data-swiper-parallax-opacity=\"0\">\n                                        Learn More <\/a>\n                                    <\/div>\n                                <\/div>\n                                                                <div class=\"item-right\">\n                                    <figure data-swiper-parallax-x=\"-150\" data-swiper-parallax-duration=\"1000\">\n                                                                               \n                                        <img decoding=\"async\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/07\/Art-Fund-Isolated.png.webp\" alt=\"\" >\n                                    <\/figure>\n\n                                    <div class=\"animate-img\">\n                                    <svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n                                            xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" width=\"180px\"\n                                            height=\"180px\" viewBox=\"0 0 90 90\" xml:space=\"preserve\">\n                                            <circle class=\"circle\" cx=\"45\" cy=\"45\" r=\"36\" fill=\"transparent\"\n                                                stroke=\"black\" stroke-width=\"9\"><\/circle>\n                                            <circle class=\"another-circle\" transform=\"rotate(-90 45 45)\" cx=\"45\" cy=\"45\"\n                                                r=\"36\" fill=\"transparent\" stroke=\"black\" stroke-width=\"9\"><\/circle>\n\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n                           \n                            <\/div>\n                        <\/div>\n                        <!-- single slide -->\n                      \n                    <\/div>\n\n                <\/div>\n                            <div class=\"arrow-custom\">\n                    <div class=\"swiper-button-prev\"><\/div>\n                    <div class=\"swiper-button-next\"><\/div>\n                <\/div>\n            <\/div>\n        <\/section>\n  \n\n         <div id=\"panel-25414-0-0-8\" class=\"so-panel widget widget_quotes-widget\" data-index=\"8\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-quotes-widget so-widget-quotes-widget-default-d75171398898-25414\"\n\t\t\t\n\t\t>\r\n<div class=\"testimonial-quote sec-space-90\" id=\"3\" data-aos=\"fade-up\">\r\n            <div class=\"container\">\r\n                <div class=\"testimonial-slider swiper\"  >\r\n                    <div class=\"swiper-wrapper\">\r\n                                                 <!-- Single item -->\r\n                        <div class=\"swiper-slide\">\r\n                            <div class=\"single-item\" >\r\n                                                                <div class=\"h4\">\r\n                                   <p>\u201cThe YouthSight (now Savanta) team are great to work with - flexible, responsive and knowledgeable. Their clear and authoritative approach is supported by a willingness to answer our questions and address any concerns. Our work together over the last two years has been a real partnership.\u201d<\/p>\n                                <\/div>\r\n                                                                                         <div class=\"single-meta\">\r\n                                                                        <strong> Sport England<\/strong>\r\n                                                                                                          <em>Business Analyst<\/em>\r\n                                                                     <\/div>\r\n                                                        <\/div>\r\n                        <\/div>\r\n                                                <!-- Single item -->\r\n                        <div class=\"swiper-slide\">\r\n                            <div class=\"single-item\" >\r\n                                                                <div class=\"h4\">\r\n                                   <p>\u201cThe real USP was being able to use a combination of the data from the primary research and YouthSight's (now Savanta) knowledge of young people generally, and their attitudes and behaviour.\u201d<\/p>\n                                <\/div>\r\n                                                                                         <div class=\"single-meta\">\r\n                                                                        <strong> Co-op<\/strong>\r\n                                                                                                          <em>Customer Researcher<\/em>\r\n                                                                     <\/div>\r\n                                                        <\/div>\r\n                        <\/div>\r\n                                                <!-- Single item -->\r\n                        <div class=\"swiper-slide\">\r\n                            <div class=\"single-item\" >\r\n                                                                <div class=\"h4\">\r\n                                   <p>\u201cWe chose YouthSight (now Savanta) not only because they're the UK's leading youth research agency, they also have an excellent team of researchers who collaborated with our journalists to ask the questions that we needed answering.\u201d<\/p>\n                                <\/div>\r\n                                                                                         <div class=\"single-meta\">\r\n                                                                        <strong> The Guardian<\/strong>\r\n                                                                                                          <em>Head of Youth<\/em>\r\n                                                                     <\/div>\r\n                                                        <\/div>\r\n                        <\/div>\r\n                                                <!-- Single item -->\r\n                        <div class=\"swiper-slide\">\r\n                            <div class=\"single-item\" >\r\n                                                                <div class=\"h4\">\r\n                                   <p>\u201cYouthSight (now Savanta) are always brilliant to work with: helpful, responsive and efficient. They just get on with it. Global projects can be quite challenging and they really helped to make the project to run more smoothly.\u201d<\/p>\n                                <\/div>\r\n                                                                                         <div class=\"single-meta\">\r\n                                                                        <strong> Sodexo<\/strong>\r\n                                                                                                      <\/div>\r\n                                                        <\/div>\r\n                        <\/div>\r\n                                                <!-- Single item -->\r\n                        <div class=\"swiper-slide\">\r\n                            <div class=\"single-item\" >\r\n                                                                <div class=\"h4\">\r\n                                   <p>\u201cThe rigour, professionalism, creativity and support from YouthSight (now Savanta) was incredible and the openness to work with other partners in the sector ensured the results were so positive they were presented to senior advisers in No.10, OfS, numerous government departments and gave confidence to four leading UK universities to fun Transform Society for two years.\u201d<\/p>\n                                <\/div>\r\n                                                                                         <div class=\"single-meta\">\r\n                                                                        <strong> Transform Society<\/strong>\r\n                                                                                                          <em>Transform Society Founder<\/em>\r\n                                                                     <\/div>\r\n                                                        <\/div>\r\n                        <\/div>\r\n                                                <!-- Single item -->\r\n                        <div class=\"swiper-slide\">\r\n                            <div class=\"single-item\" >\r\n                                                                <div class=\"h4\">\r\n                                   <p>\u201cYouthSight\u2019s (now Savanta) research was crucial to the development of our nationwide Student Art Pass. We were delighted with their work and are now delighted with the outcome: a fast-growing scheme helping more and more students discover culture, save money and engage with the arts.\u201d<\/p>\n                                <\/div>\r\n                                                                                         <div class=\"single-meta\">\r\n                                                                        <strong> Art Fund<\/strong>\r\n                                                                                                          <em>Senior Marketing Manager<\/em>\r\n                                                                     <\/div>\r\n                                                        <\/div>\r\n                        <\/div>\r\n                                                <!-- Single item -->\r\n                        \r\n                    <\/div>\r\n                    <div class=\"testimonial-arrows\">\r\n                        <div class=\"swiper-button-prev\"><\/div>\r\n                        <div class=\"swiper-button-next\"><\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n\r\n  \r\n<\/div><\/div>           \n                  <section class=\"feature-report is-rotating\" id=\"reports\">\n            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 40 40\" class=\"loader-progress\">\n            <circle class=\"fill-round\"   fill=\"none\" stroke-linecap=\"round\" cx=\"20\" cy=\"20\" r=\"15.915494309\" \/>\n            <circle class=\"progress\" fill=\"none\" stroke-linecap=\"round\" cx=\"20\" cy=\"20\" r=\"15.915494309\" \/>\n            <\/svg>\n            <div class=\"subheading\" >\n                <span data-aos=\"fade-up\">Featured report<\/span>\n            <\/div>\n            <div class=\"fr-cursor\"><\/div>\n            <div class=\"fr-cursor2\"><\/div> \n            <div class=\"swiper-container feature-report-slider\"  >\n                <div class=\"swiper-wrapper\">\n\n\n                                 <!-- Single item -->\n                    <div class=\"swiper-slide\">\n                      <figure class=\"slide-bgimg\"\n                            style=\"background-image:url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2024\/10\/GE-Q3-2024.jpg.webp)\"\n                            data-swiper-parallax-x=\"50%\">\n                            <img decoding=\"async\" width=\"1920\" height=\"760\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2024\/10\/GE-Q3-2024.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" \/>                        <\/figure>\n                                                <div class=\"content\">\n                            <div class=\"h2\" data-swiper-parallax-x=\"-80%\" data-swiper-parallax-opacity=\"0%\">Grocery Eye Q4 2025 <\/div>\n                            <div class=\"caption\" data-swiper-parallax-x=\"-70%\" data-swiper-parallax-opacity=\"50%\">The Grocery Eye is a quarterly report produced by Savanta to track attitudes and behaviours in the grocery sector, helping our clients to better understand their market and audiences.<\/div>\n                            <a href=\"https:\/\/savanta.com\/eu\/knowledge-centre\/report\/grocery-eye-q4-2025\/\" class=\"btn btn-white btn-arrow\" data-swiper-parallax-x=\"-280%\"\n                                data-swiper-parallax-opacity=\"20%\">Learn More<\/a>\n                        <\/div>\n                      \n                    <\/div>\n                    <!-- Single item -->\n                                 <!-- Single item -->\n                    <div class=\"swiper-slide\">\n                      <figure class=\"slide-bgimg\"\n                            style=\"background-image:url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2024\/10\/Coco-website-image.jpg.webp)\"\n                            data-swiper-parallax-x=\"50%\">\n                            <img decoding=\"async\" width=\"1920\" height=\"760\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2024\/10\/Coco-website-image.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" \/>                        <\/figure>\n                                                <div class=\"content\">\n                            <div class=\"h2\" data-swiper-parallax-x=\"-80%\" data-swiper-parallax-opacity=\"0%\">Consumer Compass Europe: Q4 2025 <\/div>\n                            <div class=\"caption\" data-swiper-parallax-x=\"-70%\" data-swiper-parallax-opacity=\"50%\">Brands\u2019 success during periods of economic instability depends on their understanding of today\u2019s consumers \u2013 and how they\u2019ll behave tomorrow. \r\n<br><br>\r\nSavanta\u2019s Consumer Compass Report, based on a study of 3,500 European consumers across seven countries, explores how consumers feel about the world around them and their spending habits.<\/div>\n                            <a href=\"https:\/\/savanta.com\/eu\/knowledge-centre\/report\/consumer-compass-europe-q4-2025\/\" class=\"btn btn-white btn-arrow\" data-swiper-parallax-x=\"-280%\"\n                                data-swiper-parallax-opacity=\"20%\">Learn More<\/a>\n                        <\/div>\n                      \n                    <\/div>\n                    <!-- Single item -->\n                                 <!-- Single item -->\n                    <div class=\"swiper-slide\">\n                      <figure class=\"slide-bgimg\"\n                            style=\"background-image:url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2025\/12\/Web-Banner.jpg.webp)\"\n                            data-swiper-parallax-x=\"50%\">\n                            <img decoding=\"async\" width=\"1215\" height=\"304\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2025\/12\/Web-Banner.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" \/>                        <\/figure>\n                                                <div class=\"content\">\n                            <div class=\"h2\" data-swiper-parallax-x=\"-80%\" data-swiper-parallax-opacity=\"0%\">AI Impact Report 2025 <\/div>\n                            <div class=\"caption\" data-swiper-parallax-x=\"-70%\" data-swiper-parallax-opacity=\"50%\">Discover the real state of AI in 2025 - who\u2019s using it, who\u2019s trusting it, and what it means for your brand.<\/div>\n                            <a href=\"https:\/\/savanta.com\/eu\/knowledge-centre\/report\/ai-impact-report-2025\/\" class=\"btn btn-white btn-arrow\" data-swiper-parallax-x=\"-280%\"\n                                data-swiper-parallax-opacity=\"20%\">Learn More<\/a>\n                        <\/div>\n                      \n                    <\/div>\n                    <!-- Single item -->\n                                 <!-- Single item -->\n                    <div class=\"swiper-slide\">\n                      <figure class=\"slide-bgimg\"\n                            style=\"background-image:url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2024\/10\/Coco-website-image.jpg.webp)\"\n                            data-swiper-parallax-x=\"50%\">\n                            <img decoding=\"async\" width=\"1920\" height=\"760\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2024\/10\/Coco-website-image.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" \/>                        <\/figure>\n                                                <div class=\"content\">\n                            <div class=\"h2\" data-swiper-parallax-x=\"-80%\" data-swiper-parallax-opacity=\"0%\">Consumer Compass Europe: Q2 2025 <\/div>\n                            <div class=\"caption\" data-swiper-parallax-x=\"-70%\" data-swiper-parallax-opacity=\"50%\">The Consumer Compass is a quarterly European report produced by Savanta to track consumer confidence. <br><br>The report provides you not only a snapshot of today\u2019s consumers behaviours, habits, knowledge and awareness \u2013 but also to help you to understand how they\u2019ll behave tomorrow.<\/div>\n                            <a href=\"https:\/\/savanta.com\/eu\/knowledge-centre\/report\/consumer-compass-europe-q2-2025\/\" class=\"btn btn-white btn-arrow\" data-swiper-parallax-x=\"-280%\"\n                                data-swiper-parallax-opacity=\"20%\">Learn More<\/a>\n                        <\/div>\n                      \n                    <\/div>\n                    <!-- Single item -->\n                                 <!-- Single item -->\n                    <div class=\"swiper-slide\">\n                      <figure class=\"slide-bgimg\"\n                            style=\"background-image:url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2023\/11\/Blog-images-4.jpg.webp)\"\n                            data-swiper-parallax-x=\"50%\">\n                            <img decoding=\"async\" width=\"1920\" height=\"760\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2023\/11\/Blog-images-4.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" \/>                        <\/figure>\n                                                <div class=\"content\">\n                            <div class=\"h2\" data-swiper-parallax-x=\"-80%\" data-swiper-parallax-opacity=\"0%\">The UX Digital Divide <\/div>\n                            <div class=\"caption\" data-swiper-parallax-x=\"-70%\" data-swiper-parallax-opacity=\"50%\">Discover how digital-first strategies may be excluding key consumer groups, particularly in the financial sector. Explore the barriers to digital adoption and understand how businesses can create more inclusive, accessible services. Download the full report here, today.<\/div>\n                            <a href=\"https:\/\/savanta.com\/eu\/knowledge-centre\/report\/the-ux-digital-divide-2\/\" class=\"btn btn-white btn-arrow\" data-swiper-parallax-x=\"-280%\"\n                                data-swiper-parallax-opacity=\"20%\">Learn More<\/a>\n                        <\/div>\n                      \n                    <\/div>\n                    <!-- Single item -->\n                                 <!-- Single item -->\n                    <div class=\"swiper-slide\">\n                      <figure class=\"slide-bgimg\"\n                            style=\"background-image:url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2023\/03\/UK_Consumer-compass-purchase-paying-buyer-shopping.jpg.webp)\"\n                            data-swiper-parallax-x=\"50%\">\n                            <img decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2023\/03\/UK_Consumer-compass-purchase-paying-buyer-shopping.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" \/>                        <\/figure>\n                                                <div class=\"content\">\n                            <div class=\"h2\" data-swiper-parallax-x=\"-80%\" data-swiper-parallax-opacity=\"0%\">Consumer Compass Europe Q2 2024 <\/div>\n                            <div class=\"caption\" data-swiper-parallax-x=\"-70%\" data-swiper-parallax-opacity=\"50%\">Consumer confidence across Europe in Q2: Delicately poised\r\nOur latest quarterly report explores how the events of early 2024 across Europe have impacted on consumer confidence.  There are three broad themes we think are especially relevant to brand owners from our Q2 report: <\/p><\/div>\n                            <a href=\"https:\/\/savanta.com\/eu\/knowledge-centre\/report\/consumer-compass-europe-q2-2024\/\" class=\"btn btn-white btn-arrow\" data-swiper-parallax-x=\"-280%\"\n                                data-swiper-parallax-opacity=\"20%\">Learn More<\/a>\n                        <\/div>\n                      \n                    <\/div>\n                    <!-- Single item -->\n                                 <!-- Single item -->\n                    <div class=\"swiper-slide\">\n                      <figure class=\"slide-bgimg\"\n                            style=\"background-image:url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2023\/11\/Business-Confidence-Q3-1.jpg.webp)\"\n                            data-swiper-parallax-x=\"50%\">\n                            <img decoding=\"async\" width=\"1920\" height=\"760\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2023\/11\/Business-Confidence-Q3-1.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" \/>                        <\/figure>\n                                                <div class=\"content\">\n                            <div class=\"h2\" data-swiper-parallax-x=\"-80%\" data-swiper-parallax-opacity=\"0%\">Business Confidence Index Q3 2023 <\/div>\n                            <div class=\"caption\" data-swiper-parallax-x=\"-70%\" data-swiper-parallax-opacity=\"50%\">The\u00a0Savanta Business Confidence Index\u00a0saw a decline this quarter, from 39 in Q2 2023 to 37 in Q3 2023. For detailed insights, download the infographic below. <\/div>\n                            <a href=\"https:\/\/savanta.com\/eu\/knowledge-centre\/report\/business-confidence-index-q3-2023\/\" class=\"btn btn-white btn-arrow\" data-swiper-parallax-x=\"-280%\"\n                                data-swiper-parallax-opacity=\"20%\">Learn More<\/a>\n                        <\/div>\n                      \n                    <\/div>\n                    <!-- Single item -->\n                                 <!-- Single item -->\n                    <div class=\"swiper-slide\">\n                      <figure class=\"slide-bgimg\"\n                            style=\"background-image:url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2023\/09\/Financial-chatbot-3.jpg.webp)\"\n                            data-swiper-parallax-x=\"50%\">\n                            <img decoding=\"async\" width=\"1920\" height=\"760\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2023\/09\/Financial-chatbot-3.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" \/>                        <\/figure>\n                                                <div class=\"content\">\n                            <div class=\"h2\" data-swiper-parallax-x=\"-80%\" data-swiper-parallax-opacity=\"0%\">The financial services chatbot user experience <\/div>\n                            <div class=\"caption\" data-swiper-parallax-x=\"-70%\" data-swiper-parallax-opacity=\"50%\">In the second quarter of 2023, Savanta asked over 2000 businesses, from start-ups to established businesses, to gather more insights on their recent usage of chatbots in financial services. Within our new report, we reveal the latest data from MarketVue Business Banking to uncover what business customers really think of chatbots. The full report is available for free download below. <\/div>\n                            <a href=\"https:\/\/savanta.com\/eu\/knowledge-centre\/report\/the-financial-services-chatbot-user-experience\/\" class=\"btn btn-white btn-arrow\" data-swiper-parallax-x=\"-280%\"\n                                data-swiper-parallax-opacity=\"20%\">Learn More<\/a>\n                        <\/div>\n                      \n                    <\/div>\n                    <!-- Single item -->\n                                 <!-- Single item -->\n                    <div class=\"swiper-slide\">\n                      <figure class=\"slide-bgimg\"\n                            style=\"background-image:url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2025\/02\/Beauty-shop-695177036.jpg.webp)\"\n                            data-swiper-parallax-x=\"50%\">\n                            <img decoding=\"async\" width=\"1920\" height=\"1246\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2025\/02\/Beauty-shop-695177036.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" \/>                        <\/figure>\n                                                <div class=\"content\">\n                            <div class=\"h2\" data-swiper-parallax-x=\"-80%\" data-swiper-parallax-opacity=\"0%\">Global Beauty Path to Purchase 2025 <\/div>\n                            <div class=\"caption\" data-swiper-parallax-x=\"-70%\" data-swiper-parallax-opacity=\"50%\">In our latest report we navigate the beauty path-to-purchase from a generational and global perspective drawing insights from adults across four core markets; Canada, Netherlands, UK, and USA.<\/div>\n                            <a href=\"https:\/\/savanta.com\/eu\/knowledge-centre\/report\/global-beauty-path-to-purchase\/\" class=\"btn btn-white btn-arrow\" data-swiper-parallax-x=\"-280%\"\n                                data-swiper-parallax-opacity=\"20%\">Learn More<\/a>\n                        <\/div>\n                      \n                    <\/div>\n                    <!-- Single item -->\n                                 <!-- Single item -->\n                    <div class=\"swiper-slide\">\n                      <figure class=\"slide-bgimg\"\n                            style=\"background-image:url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2024\/10\/Coco-website-image.jpg.webp)\"\n                            data-swiper-parallax-x=\"50%\">\n                            <img decoding=\"async\" width=\"1920\" height=\"760\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2024\/10\/Coco-website-image.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" \/>                        <\/figure>\n                                                <div class=\"content\">\n                            <div class=\"h2\" data-swiper-parallax-x=\"-80%\" data-swiper-parallax-opacity=\"0%\">Consumer Compass Europe: Q4 2024 <\/div>\n                            <div class=\"caption\" data-swiper-parallax-x=\"-70%\" data-swiper-parallax-opacity=\"50%\"><b>Our Q4 2024 report is now available to download.<\/b>\r\n<br><br>\r\nThe consumer insight is drawn from the responses of over 3,500 consumers in the UK, Netherlands, Germany, France, Spain, Italy, and the Nordics.<\/div>\n                            <a href=\"https:\/\/savanta.com\/eu\/knowledge-centre\/report\/consumer-compass-europe-q4-2024\/\" class=\"btn btn-white btn-arrow\" data-swiper-parallax-x=\"-280%\"\n                                data-swiper-parallax-opacity=\"20%\">Learn More<\/a>\n                        <\/div>\n                      \n                    <\/div>\n                    <!-- Single item -->\n                   \n                <\/div>\n                                <!-- If we need navigation buttons -->\n                <div class=\"swiper-button-prev  \"><\/div>\n                <div class=\"swiper-button-next  \"><\/div>\n            <\/div>\n        <\/section>\n   \n              \n    \n    <section class=\"knowledge-centre sec-space-90\" id=\"insights\">\n      <div class=\"container\">\n                  <div class=\"title-wrap\">\n            <h2 data-aos=\"fade-up\">Knowledge centre <\/h2>\n                          <a href=\"\/knowledge-centre\/\" class=\"btn btn-arrow btn-white\" data-aos=\"fade-up\">View more <\/a>\n                      <\/div>\n        \n        <div class=\"knowledge-centre-inner\">\n          <div class=\"left-col\">\n            <div class=\"kc-cursor\">\n              Explore\n            <\/div>\n                            <!-- Single item -->\n                <article class=\"single-card\">\n                  \n                                        <figure class=\"bg-cover\">\n                      <div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2026\/03\/VP-Web-banner-1.jpg.webp);\">\n                        <img decoding=\"async\" width=\"1920\" height=\"1005\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2026\/03\/VP-Web-banner-1.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" \/>                      <\/div>\n                      <div class=\"bg-ani\"><\/div>\n                    <\/figure>\n                                    <div class=\"card-body\">\n                                        \n                      <span class=\"small\">Agencies &amp; Consultancies<em class='pink-ln'> |<\/em> Automotive<em class='pink-ln'> |<\/em> B2B Brands<em class='pink-ln'> |<\/em> Business &amp; Professional Services (B2B)<em class='pink-ln'> |<\/em> Charities &amp; Not-For-Profit<em class='pink-ln'> |<\/em> Consumer Brands<em class='pink-ln'> |<\/em> Eating &amp; Drinking<em class='pink-ln'> |<\/em> Education<em class='pink-ln'> |<\/em> Education<em class='pink-ln'> |<\/em> Energy, Water &amp; Utilities<em class='pink-ln'> |<\/em> Fashion &amp; Beauty<em class='pink-ln'> |<\/em> Financial Services<em class='pink-ln'> |<\/em> FMCG<em class='pink-ln'> |<\/em> Health &amp; Wellbeing<em class='pink-ln'> |<\/em> HNWI<em class='pink-ln'> |<\/em> Luxury<em class='pink-ln'> |<\/em> Media<em class='pink-ln'> |<\/em> MPs<em class='pink-ln'> |<\/em> Pharma<em class='pink-ln'> |<\/em> Politics<em class='pink-ln'> |<\/em> Property &amp; Construction<em class='pink-ln'> |<\/em> Public &amp; Social<em class='pink-ln'> |<\/em> Public Sector<em class='pink-ln'> |<\/em> Retail<em class='pink-ln'> |<\/em> Sport &amp; Leisure<em class='pink-ln'> |<\/em> Technology &amp; Telecoms<em class='pink-ln'> |<\/em> Transport<em class='pink-ln'> |<\/em> Travel<em class='pink-ln'> |<\/em> Wealth Management<em class='pink-ln'> |<\/em> Youth<em class='pink-ln'> |<\/em> Youth<\/span>\n\n                    \n                    <h3 class=\"h4\"><a href=\"https:\/\/savanta.com\/eu\/knowledge-centre\/view\/virtual-personas-savanta-new-product\/\">Virtual Personas by Savanta<\/a>\n                    <\/h3>\n                    <div class=\"meta\">\n                                            <em> 26 March 2026 <\/em>  - by <a href=\"https:\/\/savanta.com\/eu\/author\/nick-baker\">Nick Baker<\/a>                     <\/div>\n                  <\/div>\n                <\/article>\n                <!-- Single item -->\n                      <\/div>\n          <div class=\"right-col\">\n            <div class=\"right-row\">\n              \n                      <!-- Single item -->\n              <article class=\"single-card\">\n                \n                                    <figure class=\"bg-cover\">\n                    <div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2025\/11\/Budget-Blog-3.jpg.webp);\">\n                      <img decoding=\"async\" width=\"1024\" height=\"324\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2025\/11\/Budget-Blog-3.jpg\" class=\"attachment-big size-big\" alt=\"\" \/>                    <\/div>\n                    <div class=\"bg-ani\"><\/div>\n                  <\/figure>\n                                <div class=\"card-body\">\n                                      <span class=\"small\">Agencies &amp; Consultancies<em class='pink-ln'> |<\/em> Automotive<em class='pink-ln'> |<\/em> B2B Brands<em class='pink-ln'> |<\/em> Business &amp; Professional Services (B2B)<em class='pink-ln'> |<\/em> Charities &amp; Not-For-Profit<em class='pink-ln'> |<\/em> Consumer Brands<em class='pink-ln'> |<\/em> Eating &amp; Drinking<em class='pink-ln'> |<\/em> Education<em class='pink-ln'> |<\/em> Education<em class='pink-ln'> |<\/em> Energy, Water &amp; Utilities<em class='pink-ln'> |<\/em> Fashion &amp; Beauty<em class='pink-ln'> |<\/em> Financial Services<em class='pink-ln'> |<\/em> FMCG<em class='pink-ln'> |<\/em> Health &amp; Wellbeing<em class='pink-ln'> |<\/em> HNWI<em class='pink-ln'> |<\/em> Luxury<em class='pink-ln'> |<\/em> Media<em class='pink-ln'> |<\/em> MPs<em class='pink-ln'> |<\/em> Pharma<em class='pink-ln'> |<\/em> Politics<em class='pink-ln'> |<\/em> Property &amp; Construction<em class='pink-ln'> |<\/em> Public &amp; Social<em class='pink-ln'> |<\/em> Public Sector<em class='pink-ln'> |<\/em> Retail<em class='pink-ln'> |<\/em> Sport &amp; Leisure<em class='pink-ln'> |<\/em> Technology &amp; Telecoms<em class='pink-ln'> |<\/em> Transport<em class='pink-ln'> |<\/em> Travel<em class='pink-ln'> |<\/em> Wealth Management<em class='pink-ln'> |<\/em> Youth<em class='pink-ln'> |<\/em> Youth<\/span>\n\n                  \n                  <h3 class=\"h5\"><a href=\"https:\/\/savanta.com\/eu\/knowledge-centre\/view\/4-shifts-shaping-research-and-marketing-in-2026\/\">The 4 shifts shaping research and marketing in 2026<\/a>\n                  <\/h3>\n                  <div class=\"meta\">\n                                        <em> 11 November 2025 <\/em>  - by <a href=\"https:\/\/savanta.com\/eu\/author\/caroline-hawkings\">Caroline Hawkings<\/a>                   <\/div>\n                <\/div>\n              <\/article>\n                      <!-- Single item -->\n              <article class=\"single-card\">\n                \n                                    <figure class=\"bg-cover\">\n                    <div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2025\/11\/Piggy-Bank.jpg.webp);\">\n                      <img decoding=\"async\" width=\"1024\" height=\"373\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2025\/11\/Piggy-Bank.jpg\" class=\"attachment-big size-big\" alt=\"\" \/>                    <\/div>\n                    <div class=\"bg-ani\"><\/div>\n                  <\/figure>\n                                <div class=\"card-body\">\n                                      <span class=\"small\">Agencies &amp; Consultancies<em class='pink-ln'> |<\/em> Automotive<em class='pink-ln'> |<\/em> B2B Brands<em class='pink-ln'> |<\/em> Business &amp; Professional Services (B2B)<em class='pink-ln'> |<\/em> Charities &amp; Not-For-Profit<em class='pink-ln'> |<\/em> Consumer Brands<em class='pink-ln'> |<\/em> Eating &amp; Drinking<em class='pink-ln'> |<\/em> Education<em class='pink-ln'> |<\/em> Education<em class='pink-ln'> |<\/em> Energy, Water &amp; Utilities<em class='pink-ln'> |<\/em> Fashion &amp; Beauty<em class='pink-ln'> |<\/em> Financial Services<em class='pink-ln'> |<\/em> FMCG<em class='pink-ln'> |<\/em> Health &amp; Wellbeing<em class='pink-ln'> |<\/em> HNWI<em class='pink-ln'> |<\/em> Luxury<em class='pink-ln'> |<\/em> Media<em class='pink-ln'> |<\/em> MPs<em class='pink-ln'> |<\/em> Pharma<em class='pink-ln'> |<\/em> Politics<em class='pink-ln'> |<\/em> Property &amp; Construction<em class='pink-ln'> |<\/em> Public &amp; Social<em class='pink-ln'> |<\/em> Public Sector<em class='pink-ln'> |<\/em> Retail<em class='pink-ln'> |<\/em> Sport &amp; Leisure<em class='pink-ln'> |<\/em> Technology &amp; Telecoms<em class='pink-ln'> |<\/em> Transport<em class='pink-ln'> |<\/em> Travel<em class='pink-ln'> |<\/em> Wealth Management<em class='pink-ln'> |<\/em> Youth<em class='pink-ln'> |<\/em> Youth<\/span>\n\n                  \n                  <h3 class=\"h5\"><a href=\"https:\/\/savanta.com\/eu\/knowledge-centre\/view\/4-quick-turn-research-ideas-to-spend-leftover-budget\/\">4 quick-turn research ideas to spend your leftover budget wisely<\/a>\n                  <\/h3>\n                  <div class=\"meta\">\n                                        <em> 4 November 2025 <\/em>  - by <a href=\"https:\/\/savanta.com\/eu\/author\/caroline-hawkings\">Caroline Hawkings<\/a>                   <\/div>\n                <\/div>\n              <\/article>\n                      <!-- Single item -->\n              <article class=\"single-card\">\n                \n                                    <figure class=\"bg-cover\">\n                    <div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2024\/08\/Economic-Money.jpg.webp);\">\n                      <img decoding=\"async\" width=\"1024\" height=\"404\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2024\/08\/Economic-Money.jpg\" class=\"attachment-big size-big\" alt=\"\" \/>                    <\/div>\n                    <div class=\"bg-ani\"><\/div>\n                  <\/figure>\n                                <div class=\"card-body\">\n                                      <span class=\"small\">Agencies &amp; Consultancies<em class='pink-ln'> |<\/em> Automotive<em class='pink-ln'> |<\/em> B2B Brands<em class='pink-ln'> |<\/em> Business &amp; Professional Services (B2B)<em class='pink-ln'> |<\/em> Charities &amp; Not-For-Profit<em class='pink-ln'> |<\/em> Consumer Brands<em class='pink-ln'> |<\/em> Eating &amp; Drinking<em class='pink-ln'> |<\/em> Education<em class='pink-ln'> |<\/em> Education<em class='pink-ln'> |<\/em> Energy, Water &amp; Utilities<em class='pink-ln'> |<\/em> Fashion &amp; Beauty<em class='pink-ln'> |<\/em> Financial Services<em class='pink-ln'> |<\/em> FMCG<em class='pink-ln'> |<\/em> Health &amp; Wellbeing<em class='pink-ln'> |<\/em> HNWI<em class='pink-ln'> |<\/em> Luxury<em class='pink-ln'> |<\/em> Media<em class='pink-ln'> |<\/em> MPs<em class='pink-ln'> |<\/em> Pharma<em class='pink-ln'> |<\/em> Politics<em class='pink-ln'> |<\/em> Property &amp; Construction<em class='pink-ln'> |<\/em> Public &amp; Social<em class='pink-ln'> |<\/em> Public Sector<em class='pink-ln'> |<\/em> Retail<em class='pink-ln'> |<\/em> Sport &amp; Leisure<em class='pink-ln'> |<\/em> Technology &amp; Telecoms<em class='pink-ln'> |<\/em> Transport<em class='pink-ln'> |<\/em> Travel<em class='pink-ln'> |<\/em> Wealth Management<em class='pink-ln'> |<\/em> Youth<em class='pink-ln'> |<\/em> Youth<\/span>\n\n                  \n                  <h3 class=\"h5\"><a href=\"https:\/\/savanta.com\/eu\/knowledge-centre\/view\/remaining-budget-2025\/\">Get set for 2026: make your remaining budget work harder<\/a>\n                  <\/h3>\n                  <div class=\"meta\">\n                                        <em> 24 October 2025 <\/em>  - by <a href=\"https:\/\/savanta.com\/eu\/author\/caroline-hawkings\">Caroline Hawkings<\/a>                   <\/div>\n                <\/div>\n              <\/article>\n                      <!-- Single item -->\n              <article class=\"single-card\">\n                \n                                    <figure class=\"bg-cover\">\n                    <div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2025\/10\/pexels-stefanstefancik-91216.jpg.webp);\">\n                      <img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2025\/10\/pexels-stefanstefancik-91216.jpg\" class=\"attachment-big size-big\" alt=\"\" \/>                    <\/div>\n                    <div class=\"bg-ani\"><\/div>\n                  <\/figure>\n                                <div class=\"card-body\">\n                                      <span class=\"small\">Consumer Brands<em class='pink-ln'> |<\/em> Luxury<em class='pink-ln'> |<\/em> Wealth Management<\/span>\n\n                  \n                  <h3 class=\"h5\"><a href=\"https:\/\/savanta.com\/eu\/knowledge-centre\/view\/new-trends-driving-luxury-travel-for-uk-millionaires\/\">Beyond possessions: the new trends driving luxury travel for UK millionaires<\/a>\n                  <\/h3>\n                  <div class=\"meta\">\n                                        <em> 2 October 2025 <\/em>                   <\/div>\n                <\/div>\n              <\/article>\n        \n            <\/div>\n          <\/div>\n        <\/div>\n\n              <\/div>\n    <\/section>\n\n\n  <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Scroll Our approach How we help Benefits Our products Case studies Reports Josephine Hansom VP, Youth Get in touch Depending on the challenge, we use qualitative and quantitative approaches, drawing on a tailored blend of innovative and classic techniques. Focus groups, in-depth interviews, ethnographic approaches, surveys (with or without advanced analytics), co-creation workshops, social media monitoring, immersion sessions, online communities, and video insights. We do it all! Fusing extensive Gen Z trend data, with bespoke research and innovative techniques means your project never starts from zero. How we help Let\u2019s remove the guesswork. Our culturally and commercially driven youth market research team (formerly YouthSight) will steer your brand to maximise your relationship with younger generations.\u00a0Give us your toughest Gen Z marketing challenges and we\u2019ll future proof your brand for youth-centered audiences. 01 Youth focused We\u2019re focused on understanding the needs of Gen Z to offer a clarity that enables you to make better marketing decisions. 02 Fused research methods Depending on the challenge, we use qualitative and quantitative approaches, drawing on a tailored blend of innovative and classic techniques. 03 Research expertise Focus groups, in-depth interviews, ethnographic approaches, surveys (with or without advanced analytics), co-creation workshops, social media monitoring, immersion sessions, online communities, and video insights. We do it all! 04 Tracking data Fusing extensive Gen Z trend data, with bespoke research and innovative techniques means your project never starts from zero. Play Video View transcript Generation Z Breaking the mould Learn how to maximise your success with Gen Z audiences by putting their values at the centre of your marketing. Build smarter strategies that meet the demands of the future. Young people different from other generations &#8211; they are proud to be part of a generation who are not afraid to stand up for what they believe in. Watch the SnapMe to hear what&#8217;s driving their ambitions to change the world. Video Transcript 00:00 Proud to be Gen Z Gen Z are resilient, strong and not afraid to break the mould\u2026 00:10 Person A: What makes me proud to be a young adult today is the fact that our generation is not scared of anything and we don\u2019t really follow the rules and we don\u2019t really listen to anybody saying how we\u2019re supposed to live our lives. 00:25 Person B: It\u2019s the resilience that my generation shows to be brought up in a world that\u2019s growing but at the same time we\u2019re seeing all this nihilism in the world and yet we as a generation are still going, still pushing to make ourselves better people and to make the world a much better place for everyone in it. 00:48 Person C: We adapt to situations, we\u2019re very versatile, we\u2019ve come through a pandemic and we\u2019re resilient because of it. 00:57 This generation are using their voices to drive change 01:01 Person D: We live in a world where especially us the younger generation have an incredible amount of power that we can use to make social changes. 01:10 Person E: We aren\u2019t afraid to stand up for what we believe in. I think that\u2019s become quite apparent over the last couple of years. 01:18 Person F: When you think of issues like the environment, for example, or things like mental health, I think young people nowadays have a good ability to make their voices heard. 01:28 They want to make the world a better place 01:30 Person G: We\u2019re the ones who\u2019ve since we\u2019ve had buying power in the marketplace have said to supermarkets we\u2019re not going to put up with wasteful packaging and wasteful approaches to selling produce and food. 01:43 Person H: What makes me proud to be a young adult today is being part of and seeing the positive changes that could be made by young people who want to move forward and have an impact on the world. 01:55 \u2026and they are breaking barriers by challenging societal norms. 02:00 Person I: A lot of the younger generation are becoming more and more accepting of different people. 02:17 Person J: As a young generation we\u2019ve kind of broken some barriers and perhaps some societal norms and so the fact that we\u2019re kind of shaping and changing people\u2019s perceptions of you know that people are different and people can be unique and like each individual is more respected and accepted for who they are essentially I think that makes me proud that I\u2019m part of that change. 02:32 Find out what this means for the future of your business. Talk to our youth researchers. Research benefits Audience segmentation Gen Z is a diverse group that identifies in many ways. Tap into different cultural groups, demographics, and behavioural segments using our sophisticated profiling. Ensure you deliver tailored campaigns, products or services. And reach any type of audience; from niche groups such as students studying a specific course at a particular university, to specific sectors, or the audiences across different social media channels. Brand positioning, strategy and tracking Gain more than a snapshot. We look at performance and opinions over time and help create strategies that will futureproof your brand. Campaign effectiveness and development Turn insights into actions to make sure your campaigns hit the right notes. What messages resonate with Gen Z? We test and monitor performance to help you deliver the creative campaigns young people love. Competitor analysis We\u2019re all after a little bit more brand love! We can compare performance against a competitive benchmark to discover the truth about what Gen Z values about your brand, your competitor\u2019s brand and where you can improve your commercial impact. Course and prospectus development Course suitability is the key factor influencing prospective undergraduates\u2019 choices, as well as applicant communication. Our higher education market research has driven over 100 UK universities to optimise their course and prospectus offer and boost conversion goals, whilst also delivering on course needs, and understanding the motivations and barriers for higher education decision-making. Customer experience and satisfaction Unlock growth and drive success \u2013 find out how to deliver a brand experience that excites and inspires the next generation of consumers. Product and pricing research Make confident decisions based on real evidence. Find out how young people perceive value, what benefits they rate, and uncover what they\u2019re willing to pay for them. Trends and cultural insights We empower brands so that you can immerse yourself in youth culture. All our Gen Z market research and trends insights are supported by years of tracking data; delving into what young people care about, where they\u2019re headed and their digital worlds. Our products State of the Youth Nation Savanta&#8217;s leading Gen Z insight tracker. A State of the Youth Nation subscription helps brands make better youth market decisions. Find out more HE Success Suite Improve student attraction and conversion with our subscription trackers and insight. Find out more Youth-centred omnibuses If you&#8217;ve got just a few quick questions to ask, our youth omnibuses are a fast and cost-effective way to get your answers. Find out more Youth research tools Download the brochure to discover the market research tools we have that will elevate your youth marketing strategy. Download brochure Case studies View all Transform SocietyTackling social injustice Learn More PumaCelebrity brand ambassadors Learn More University of OxfordGauging alumni perceptions Learn More University of ManchesterInforming open day strategy Learn More Art FundShaping promotion models Learn More \u201cThe YouthSight (now Savanta) team are great to work with &#8211; flexible, responsive and knowledgeable. Their clear and authoritative approach is supported by a willingness to answer our questions and address any concerns. Our work together over the last two years has been a real partnership.\u201d Sport England Business Analyst \u201cThe real USP was being able to use a combination of the data from the primary research and YouthSight&#8217;s (now Savanta) knowledge of young people generally, and their attitudes and behaviour.\u201d Co-op Customer Researcher \u201cWe chose YouthSight (now Savanta) not only because they&#8217;re the UK&#8217;s leading youth research agency, they also have an excellent team of researchers who collaborated with our journalists to ask the questions that we needed answering.\u201d The Guardian Head of Youth \u201cYouthSight (now Savanta) are always brilliant to work with: helpful, responsive and efficient. They just get on with it. Global projects can be quite challenging and they really helped to make the project to run more smoothly.\u201d Sodexo \u201cThe rigour, professionalism, creativity and support from YouthSight (now Savanta) was incredible and the openness to work with other partners in the sector ensured the results were so positive they were presented to senior advisers in No.10, OfS, numerous government departments and gave confidence to four leading UK universities to fun Transform Society for two years.\u201d Transform Society Transform Society Founder \u201cYouthSight\u2019s (now Savanta) research was crucial to the development of our nationwide Student Art Pass. We were delighted with their work and are now delighted with the outcome: a fast-growing scheme helping more and more students discover culture, save money and engage with the arts.\u201d Art Fund Senior Marketing Manager Featured report Grocery Eye Q4 2025 The Grocery Eye is a quarterly report produced by Savanta to track attitudes and behaviours in the grocery sector, helping our clients to better understand their market and audiences. Learn More Consumer Compass Europe: Q4 2025 Brands\u2019 success during periods of economic instability depends on their understanding of today\u2019s consumers \u2013 and how they\u2019ll behave tomorrow. Savanta\u2019s Consumer Compass Report, based on a study of 3,500 European consumers across seven countries, explores how consumers feel about the world around them and their spending habits. Learn More AI Impact Report 2025 Discover the real state of AI in 2025 &#8211; who\u2019s using it, who\u2019s trusting it, and what it means for your brand. Learn More Consumer Compass Europe: Q2 2025 The Consumer Compass is a quarterly European report produced by Savanta to track consumer confidence. The report provides you not only a snapshot of today\u2019s consumers behaviours, habits, knowledge and awareness \u2013 but also to help you to understand how they\u2019ll behave tomorrow. Learn More The UX Digital Divide Discover how digital-first strategies may be excluding key consumer groups, particularly in the financial sector. Explore the barriers to digital adoption and understand how businesses can create more inclusive, accessible services. Download the full report here, today. Learn More Consumer Compass Europe Q2 2024 Consumer confidence across Europe in Q2: Delicately poised Our latest quarterly report explores how the events of early 2024 across Europe have impacted on consumer confidence. There are three broad themes we think are especially relevant to brand owners from our Q2 report: Learn More Business Confidence Index Q3 2023 The\u00a0Savanta Business Confidence Index\u00a0saw a decline this quarter, from 39 in Q2 2023 to 37 in Q3 2023. For detailed insights, download the infographic below. Learn More The financial services chatbot user experience In the second quarter of 2023, Savanta asked over 2000 businesses, from start-ups to established businesses, to gather more insights on their recent usage of chatbots in financial services. Within our new report, we reveal the latest data from MarketVue Business Banking to uncover what business customers really think of chatbots. The full report is available for free download below. Learn More Global Beauty Path to Purchase 2025 In our latest report we navigate the beauty path-to-purchase from a generational and global perspective drawing insights from adults across four core markets; Canada, Netherlands, UK, and USA. Learn More Consumer Compass Europe: Q4 2024 Our Q4 2024 report is now available to download. The consumer insight is drawn from the responses of over 3,500 consumers in the UK, Netherlands, Germany, France, Spain, Italy, and the Nordics. 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