{"id":25321,"date":"2022-07-21T21:33:28","date_gmt":"2022-07-21T21:33:28","guid":{"rendered":"https:\/\/savanta.com\/copy-of-shopper-behaviour\/"},"modified":"2023-03-03T16:03:02","modified_gmt":"2023-03-03T16:03:02","slug":"retail-strategy","status":"publish","type":"page","link":"https:\/\/savanta.com\/eu\/research-consulting\/retail-strategy\/","title":{"rendered":"Retail Strategy"},"content":{"rendered":"<div id=\"pl-25321\"  class=\"panel-layout\" ><div id=\"pg-25321-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-25321-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-25321-0-0-0\" class=\"so-panel widget widget_one-page-navigation-widget panel-first-child\" data-index=\"0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-one-page-navigation-widget so-widget-one-page-navigation-widget-default-d75171398898-25321\"\n\t\t\t\n\t\t>\r\n  <div class=\"wrapper-vid-img  sec-space-bottom\">\r\n                    <div class=\"banner-video-img \">\r\n            \r\n            <figure class=\"bg-cover\">\r\n                <div class=\"bg slide-image-up slide-image-up-half\"\r\n                    style=\"background-image: url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/09\/Retail-Strategy.jpg.webp);\">\r\n                    <img decoding=\"async\" width=\"1000\" height=\"313\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/09\/Retail-Strategy.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" \/>                <\/div>\r\n                <div class=\"bg-ani\"><\/div>\r\n            <\/figure>\r\n             <button class=\"button-down-arrow\" >\r\n                <span class=\"txt-down\">Scroll<\/span>\r\n                <span class=\"txt-arrow\"><\/span>\r\n            <\/button>\r\n        <\/div>\r\n                \r\n           \r\n               <div class=\"cb-nav-bar-wrap\">\r\n        <nav class=\"cb-nav-bar\">\r\n            <div class=\"container\">\r\n                <ul>\r\n                                            \r\n\r\n                    <li class=\"active \" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#our-approach\">Our approach<\/a>\r\n                        \r\n                    <\/li>\r\n                                             \r\n\r\n                    <li class=\"\" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#benefits\">Benefits<\/a>\r\n                        \r\n                    <\/li>\r\n                                             \r\n\r\n                    <li class=\"\" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#how-it-works\">How it works<\/a>\r\n                        \r\n                    <\/li>\r\n                                             \r\n\r\n                    <li class=\"\" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#research-methods\">Research methods<\/a>\r\n                        \r\n                    <\/li>\r\n                                             \r\n\r\n                    <li class=\"\" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#case-studies\">Case studies<\/a>\r\n                        \r\n                    <\/li>\r\n                                             \r\n\r\n                    <li class=\"\" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#reports\">Reports<\/a>\r\n                        \r\n                    <\/li>\r\n                                         \r\n                <\/ul>\r\n            <\/div>\r\n        <\/nav>\r\n        <\/div>\r\n    \r\n \r\n    <\/div>\r\n<\/div><\/div><div id=\"panel-25321-0-0-1\" class=\"so-panel widget widget_overview-second-widget\" data-index=\"1\" ><div id=\"our-approach\" class=\"panel-widget-style panel-widget-style-for-25321-0-0-1\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-overview-second-widget so-widget-overview-second-widget-default-d75171398898-25321\"\n\t\t\t\n\t\t>   <section class=\"make-better-wrap make-better-wrap-inner-page  sec-space-90 space-col\">\n            <div class=\"container\">\n\n                <div class=\"row\">\n                    <div class=\"col-lg-4\">\n                        <h2 data-aos=\"fade-up\"  >Our approach<\/h2>\n                    <\/div>\n                    <div class=\"col-lg-7 offset-lg-1\">\n                        <div class=\"common-content\" data-aos=\"fade-up\">\n                           <p>Whether you\u2019re a manufacturer or retailer, there\u2019s a common challenge; how do you align your retail strategy with shoppers\u2019 ever-evolving needs and preferences?\u00a0A data-driven retail marketing strategy is crucial to improving sales. Whether it\u2019s trade marketing, shopper marketing or anything else involving shopper behaviour, there\u2019s no room for one-size-fits-all research. You need a flexible, tailored and consultative approach.<\/p>\n<p>We believe in retail strategy consulting with business outcomes at its core. Everything we do is bespoke and tailored to each client, context and challenge. It\u2019s underpinned by extensive experience in retail research across categories, channels, and markets.\u00a0We inform and inspire our clients through excellence in market research design, insightful analysis, and compelling storytelling.<\/p>\n<p>We provide the evidence you need to move forward. Not only that, but we also help you engage stakeholders to drive action and change.<\/p>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/section>\n<\/div><\/div><\/div><div id=\"panel-25321-0-0-2\" class=\"so-panel widget widget_research-benefits-widget\" data-index=\"2\" ><div id=\"benefits\" class=\"panel-widget-style panel-widget-style-for-25321-0-0-2\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-research-benefits-widget so-widget-research-benefits-widget-default-d75171398898-25321\"\n\t\t\t\n\t\t><section class=\"research-benefits sec-space-90\">\r\n\t<div class=\"container\">\r\n\t\t<div class=\"row heading-row\">\r\n\t\t\t<div class=\"col-lg-6\">\r\n\t\t\t\t<h2 data-aos=\"fade-up\">Research benefits<\/h2>\r\n\t\t\t\t<p data-aos=\"fade-up\"><\/p>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t<div class=\"row benefits-row\">\r\n\t\t                \t\t\t<div class=\"col-lg-4 benefit-item\" data-aos=\"fade-up\">\r\n\t\t\t\t<div class=\"benefit-icon\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/08\/Retail-Strategy.svg\" alt=\"\" \/>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<h3 class=\"h5\">Inspiring change and driving impact<\/h3>\r\n\t\t\t    \t\t\t    \t\t\t\t<p>Together we can craft a retail marketing strategy that creates value and drives impact \u2013 from the boardroom to the shop floor. Ensure all stakeholders, including retail partners and sales consultants, are inspired to work together. Create sustainable growth that\u2019s rooted in actionable insights.<\/p>\r\n\t\t\t                       \t\t\t<\/div>\r\n\t\t   \t\t\t<div class=\"col-lg-4 benefit-item\" data-aos=\"fade-up\">\r\n\t\t\t\t<div class=\"benefit-icon\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/08\/Retail-Strategy.svg\" alt=\"\" \/>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<h3 class=\"h5\">Informing merchandising and retail design<\/h3>\r\n\t\t\t    \t\t\t    \t\t\t\t<p>Improve the shopping experience at every stage on the path to purchase. Inspire change, armed with insights to create striking window displays or smarter use of in-store space. Optimise your retail design, planograms, and customer navigation.<\/p>\r\n\t\t\t                       \t\t\t<\/div>\r\n\t\t   \t\t\t<div class=\"col-lg-4 benefit-item\" data-aos=\"fade-up\">\r\n\t\t\t\t<div class=\"benefit-icon\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/08\/Retail-Strategy.svg\" alt=\"\" \/>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<h3 class=\"h5\">Improving category planning and conversions<\/h3>\r\n\t\t\t    \t\t\t    \t\t\t\t<p><p>Ensure the right products are always in front of the right shoppers, with insight-led sharper ranging and improved relevance. The result? Increased conversions across all markets, channels, or formats.<\/p>\n<\/p>\r\n\t\t\t                       \t\t\t<\/div>\r\n\t\t   \t\t\t<div class=\"col-lg-4 benefit-item\" data-aos=\"fade-up\">\r\n\t\t\t\t<div class=\"benefit-icon\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/08\/Retail-Strategy.svg\" alt=\"\" \/>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<h3 class=\"h5\">Optimising touchpoints<\/h3>\r\n\t\t\t    \t\t\t    \t\t\t\t<p><p>Be top of mind, relevant and attractive wherever shoppers are. Use more informed, effective branding or messaging throughout the path to purchase, including the all-important point of sale.<\/p>\n<\/p>\r\n\t\t\t                       \t\t\t<\/div>\r\n\t\t   \t\t<\/div>\r\n\t<\/div>\r\n<\/section>\r\n        \r\n<\/div><\/div><\/div><div id=\"panel-25321-0-0-3\" class=\"so-panel widget widget_our-products-widget\" data-index=\"3\" ><div id=\"how-it-works\" class=\"panel-widget-style panel-widget-style-for-25321-0-0-3\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-our-products-widget so-widget-our-products-widget-default-d75171398898-25321\"\n\t\t\t\n\t\t>            <section class=\"our-products sec-space-90\" id=\"how-it-works\">\r\n                <div class=\"container dflex\">\r\n                    <div class=\"sidebar\">\r\n                                                            <h2 data-aos=\"fade-up\">How it works<\/h2>\r\n                                                        \r\n                        <div class=\"c-text\" data-aos=\"fade-up\" ><p>It\u2019s time to truly learn about how your customers shop. Every category, every market, and every organisation have different contexts \u2013 these will define our approach. <\/p>\n<p>Step-by-step, here\u2019s how we do it:<\/p>\n \r\n                                                    <\/div>\r\n                            \r\n                    <\/div>\r\n                    \r\n                                                    <div class=\"common-content\">\r\n                                    <script src=\"https:\/\/unpkg.com\/@lottiefiles\/lottie-player@latest\/dist\/lottie-player.js\"><\/script> \r\n                                    \r\n                                    <!-- Single item -->\r\n                                                                                    <article class=\"card\">\r\n\r\n                                                                                                                        <div class=\"number\">01<\/div> \r\n                                                                                                                                <div class=\"card-body\">\r\n                                                                                                                                                    <h3 class=\"h4\" data-aos=\"fade-up\">Addressing your challenges<\/h3>\r\n                                                                                                                                                \r\n                                                                    <div class=\"c-text\" data-aos=\"fade-up\">\r\n                                                                        <p>We\u2019ll help secure buy-in from key stakeholders. We\u2019ll work with them to understand their challenges, via internal workshops or interviews. We can also fill in any contextual gaps, via desk research or expert interviews.<\/p>\n   \r\n                                                                        \r\n                                                                                                                                            <\/div>\r\n                                     \r\n                                                                <\/div>\r\n                                                                                                            <\/article>\r\n                                                                                            <article class=\"card\">\r\n\r\n                                                                                                                        <div class=\"number\">02<\/div> \r\n                                                                                                                                <div class=\"card-body\">\r\n                                                                                                                                                    <h3 class=\"h4\" data-aos=\"fade-up\">Understanding your customers <\/h3>\r\n                                                                                                                                                \r\n                                                                    <div class=\"c-text\" data-aos=\"fade-up\">\r\n                                                                        <p>Receive their feedback in-the-moment. From live observations to shop-along exercises or exit interviews, we\u2019ll get up close and personal. Explore in detail how they interact with products, across different retail markets and environments.<\/p>\n   \r\n                                                                        \r\n                                                                                                                                            <\/div>\r\n                                     \r\n                                                                <\/div>\r\n                                                                                                            <\/article>\r\n                                                                                            <article class=\"card\">\r\n\r\n                                                                                                                        <div class=\"number\">03<\/div> \r\n                                                                                                                                <div class=\"card-body\">\r\n                                                                                                                                                    <h3 class=\"h4\" data-aos=\"fade-up\">Investigating the insights<\/h3>\r\n                                                                                                                                                \r\n                                                                    <div class=\"c-text\" data-aos=\"fade-up\">\r\n                                                                        <p>We work collaboratively with our clients to analyse what we\u2019ve seen and turn the findings into actionable insights. These can then be stress-tested by key stakeholders to make sure they\u2019ll help you move forward.<\/p>\n   \r\n                                                                        \r\n                                                                                                                                            <\/div>\r\n                                     \r\n                                                                <\/div>\r\n                                                                                                            <\/article>\r\n                                                                            <\/div>\r\n                                            <\/div>\r\n            <\/section>\r\n        <\/div><\/div><\/div><div id=\"panel-25321-0-0-4\" class=\"so-panel widget widget_research-methods-widget\" data-index=\"4\" ><div id=\"research-methods\" class=\"panel-widget-style panel-widget-style-for-25321-0-0-4\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-research-methods-widget so-widget-research-methods-widget-default-d75171398898-25321\"\n\t\t\t\n\t\t>\t<section class=\"research-methods sec-space-90\">\r\n            <div class=\"container\">\r\n                      <div class=\"row heading-row\">\r\n                                        <div class=\"col-lg-6 col-md-9 col-sm-9\">\r\n                        <h2 data-aos=\"fade-up\">Research methods<\/h2>\r\n                    <\/div>\r\n                                                 <\/div>\r\n                            <div class=\"row research-item-row\">\r\n\t\t\t\t \r\n                                    <div class=\"col-lg-6 col-md-12 research-item\">\r\n                        <div class=\"research-item-inner\" data-aos=\"fade-up\">\r\n                           \r\n                            <div class=\"research-image\"   style=\"background-image: url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/09\/Shopper-Behaviour-768x600.jpg)\"  >\r\n                                                               <img decoding=\"async\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/09\/Shopper-Behaviour-768x600.jpg\"\r\n                                    alt=\"\" \/>\r\n                                                            <\/div>\r\n                       \r\n                                                        <div class=\"research-name\">\r\n                                                                 <h3 class=\"h5\">Shopper behaviour<\/h3>\r\n                                                                                                  <a href=\"\/research-consulting\/retail-strategy\/shopper-behaviour\" class=\"btn-simple-arrow\" aria-label=\"Shopper behaviour\"><\/a>\r\n                                                            <\/div>\r\n                                                <\/div>\r\n                    <\/div>\r\n                                        <div class=\"col-lg-6 col-md-12 research-item\">\r\n                        <div class=\"research-item-inner\" data-aos=\"fade-up\">\r\n                           \r\n                            <div class=\"research-image\"   style=\"background-image: url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/09\/Retail-environmental-design-research-768x600.jpg)\"  >\r\n                                                               <img decoding=\"async\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/09\/Retail-environmental-design-research-768x600.jpg\"\r\n                                    alt=\"\" \/>\r\n                                                            <\/div>\r\n                       \r\n                                                        <div class=\"research-name\">\r\n                                                                 <h3 class=\"h5\">Retail environmental design<\/h3>\r\n                                                                                                  <a href=\"\/retail-strategy\/retail-environmental-design\" class=\"btn-simple-arrow\" aria-label=\"Retail environmental design\"><\/a>\r\n                                                            <\/div>\r\n                                                <\/div>\r\n                    <\/div>\r\n                                    <\/div>\r\n                        <\/div>\r\n        <\/section>\r\n        \r\n<\/div><\/div><\/div><div id=\"panel-25321-0-0-5\" class=\"so-panel widget widget_get-in-touch-widget\" data-index=\"5\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-get-in-touch-widget so-widget-get-in-touch-widget-default-d75171398898-25321\"\n\t\t\t\n\t\t><section class=\"subscribe-wrap sec-space-90\" id=\"want-to-discover-how-we-can-help-your-brand\">\r\n              <div class=\"container\">\r\n                <div class=\"subscribe-in\"  >\r\n                                      <div class=\"common-content\" data-aos=\"fade-up\"   >\r\n                                               <h2 class=\"h3\">Want to discover how we can help your brand?<\/h2>\r\n                                                                      <\/div>\r\n                                     \r\n                    <a href=\"\/contact-us\/ \" class=\"btn btn-black btn-arrow hover-dark\" data-aos=\"fade-up\"    data-aos-delay=\"200\">Contact us<\/a>\r\n                                  <\/div>\r\n            <\/div>\r\n                     <\/section>\r\n<\/div><\/div>           \n                    \n                  <section class=\"feature-report is-rotating\" id=\"reports\">\n            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 40 40\" class=\"loader-progress\">\n            <circle class=\"fill-round\"   fill=\"none\" stroke-linecap=\"round\" cx=\"20\" cy=\"20\" r=\"15.915494309\" \/>\n            <circle class=\"progress\" fill=\"none\" stroke-linecap=\"round\" cx=\"20\" cy=\"20\" r=\"15.915494309\" \/>\n            <\/svg>\n            <div class=\"subheading\" >\n                <span data-aos=\"fade-up\">Featured Report<\/span>\n            <\/div>\n            <div class=\"fr-cursor\"><\/div>\n            <div class=\"fr-cursor2\"><\/div> \n            <div class=\"swiper-container feature-report-slider\"  >\n                <div class=\"swiper-wrapper\">\n\n\n                                 <!-- Single item -->\n                    <div class=\"swiper-slide\">\n                      <figure class=\"slide-bgimg\"\n                            style=\"background-image:url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/07\/element5-digital-MEzqoN8p6C0-unsplash-768x768.jpg.webp)\"\n                            data-swiper-parallax-x=\"50%\">\n                            <img decoding=\"async\" width=\"1920\" height=\"1920\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/07\/element5-digital-MEzqoN8p6C0-unsplash-1920x1920.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" \/>                        <\/figure>\n                                                <div class=\"content\">\n                            <div class=\"h2\" data-swiper-parallax-x=\"-80%\" data-swiper-parallax-opacity=\"0%\">The UK's Top 100 Most Loved Brands 2022 <\/div>\n                            <div class=\"caption\" data-swiper-parallax-x=\"-70%\" data-swiper-parallax-opacity=\"50%\">We've canvassed more than 200,000 UK adults, asking them about over 2,500 brands. We've used the results to bring together comprehensive a list of the top 100 brands they love with rankings across age, gender, and region.\r\n<br \/> \r\n<br \/> \r\nDownload the report below.<\/div>\n                            <a href=\"https:\/\/savanta.com\/eu\/knowledge-centre\/report\/the-uks-top-100-most-loved-brands-2022\/\" class=\"btn btn-white btn-arrow\" data-swiper-parallax-x=\"-280%\"\n                                data-swiper-parallax-opacity=\"20%\">Learn More<\/a>\n                        <\/div>\n                      \n                    <\/div>\n                    <!-- Single item -->\n                                 <!-- Single item -->\n                    <div class=\"swiper-slide\">\n                      <figure class=\"slide-bgimg\"\n                            style=\"background-image:url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/07\/BV-RETAIL-2022-768x768.jpg.webp)\"\n                            data-swiper-parallax-x=\"50%\">\n                            <img decoding=\"async\" width=\"1920\" height=\"1920\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/07\/BV-RETAIL-2022-1920x1920.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" \/>                        <\/figure>\n                                                <div class=\"content\">\n                            <div class=\"h2\" data-swiper-parallax-x=\"-80%\" data-swiper-parallax-opacity=\"0%\">BrandVue's Most Loved Retail Brands 2022 <\/div>\n                            <div class=\"caption\" data-swiper-parallax-x=\"-70%\" data-swiper-parallax-opacity=\"50%\">Savanta's latest BrandVue Retail report reveals the UK\u2019s most loved retail brands of 2022 - with performance rankings from across all major categories.\r\n<br \/> \r\n<br \/> \r\nDownload the report below.<\/div>\n                            <a href=\"https:\/\/savanta.com\/eu\/knowledge-centre\/report\/brandvues-most-loved-retail-brands-2022\/\" class=\"btn btn-white btn-arrow\" data-swiper-parallax-x=\"-280%\"\n                                data-swiper-parallax-opacity=\"20%\">Learn More<\/a>\n                        <\/div>\n                      \n                    <\/div>\n                    <!-- Single item -->\n                                 <!-- Single item -->\n                    <div class=\"swiper-slide\">\n                      <figure class=\"slide-bgimg\"\n                            style=\"background-image:url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/07\/Eco-index-UK-USA-768x768.jpg.webp)\"\n                            data-swiper-parallax-x=\"50%\">\n                            <img decoding=\"async\" width=\"1366\" height=\"768\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/07\/Eco-index-UK-USA.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" \/>                        <\/figure>\n                                                <div class=\"content\">\n                            <div class=\"h2\" data-swiper-parallax-x=\"-80%\" data-swiper-parallax-opacity=\"0%\">Eco Index 2021:  Will the Covid-19 recovery be green? <\/div>\n                            <div class=\"caption\" data-swiper-parallax-x=\"-70%\" data-swiper-parallax-opacity=\"50%\">Following on from last year\u2019s inaugural survey, Savanta\u2019s latest Eco Index report reveals where people stand on key environmental issues and what action they want to see.\r\n<br \/> \r\n<br \/> \r\nDownload the report below.\r\n\r\n<\/div>\n                            <a href=\"https:\/\/savanta.com\/eu\/knowledge-centre\/report\/copy-of-eco-index-2021-will-the-covid-19-recovery-be-green\/\" class=\"btn btn-white btn-arrow\" data-swiper-parallax-x=\"-280%\"\n                                data-swiper-parallax-opacity=\"20%\">Learn More<\/a>\n                        <\/div>\n                      \n                    <\/div>\n                    <!-- Single item -->\n                                 <!-- Single item -->\n                    <div class=\"swiper-slide\">\n                      <figure class=\"slide-bgimg\"\n                            style=\"background-image:url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/08\/planning-for-in-season-success-768x768.jpg.webp)\"\n                            data-swiper-parallax-x=\"50%\">\n                            <img decoding=\"async\" width=\"1920\" height=\"1333\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/08\/planning-for-in-season-success-1920x1333.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" \/>                        <\/figure>\n                                                <div class=\"content\">\n                            <div class=\"h2\" data-swiper-parallax-x=\"-80%\" data-swiper-parallax-opacity=\"0%\">Planning for In-Season Success <\/div>\n                            <div class=\"caption\" data-swiper-parallax-x=\"-70%\" data-swiper-parallax-opacity=\"50%\">It\u2019s never too early to think about Christmas! But for marketers, understanding when the tipping point occurs is critical to a successful in-season campaign.\r\n<br \/> \r\n<br \/>\r\nDownload our free guide below to discover tips for successful in season planning and learn more about how we can help.<\/div>\n                            <a href=\"https:\/\/savanta.com\/eu\/knowledge-centre\/report\/planning-for-in-season-success\/\" class=\"btn btn-white btn-arrow\" data-swiper-parallax-x=\"-280%\"\n                                data-swiper-parallax-opacity=\"20%\">Learn More<\/a>\n                        <\/div>\n                      \n                    <\/div>\n                    <!-- Single item -->\n                   \n                <\/div>\n                                <!-- If we need navigation buttons -->\n                <div class=\"swiper-button-prev  \"><\/div>\n                <div class=\"swiper-button-next  \"><\/div>\n            <\/div>\n        <\/section>\n   \n              \n    \n    <section class=\"knowledge-centre sec-space-90\" id=\"\">\n      <div class=\"container\">\n                  <div class=\"title-wrap\">\n            <h2 data-aos=\"fade-up\">Knowledge centre <\/h2>\n                          <a href=\"\/knowledge-centre\/\" class=\"btn btn-arrow btn-white\" data-aos=\"fade-up\">View all <\/a>\n                      <\/div>\n        \n        <div class=\"knowledge-centre-inner\">\n          <div class=\"left-col\">\n            <div class=\"kc-cursor\">\n              Explore\n            <\/div>\n                            <!-- Single item -->\n                <article class=\"single-card\">\n                  \n                                        <figure class=\"bg-cover\">\n                      <div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2026\/05\/nrd-D6Tu_L3chLE-unsplash-2.jpg.webp);\">\n                        <img decoding=\"async\" width=\"1920\" height=\"1440\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2026\/05\/nrd-D6Tu_L3chLE-unsplash-2.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" \/>                      <\/div>\n                      <div class=\"bg-ani\"><\/div>\n                    <\/figure>\n                                    <div class=\"card-body\">\n                                        \n                      <span class=\"small\"><\/span>\n\n                    \n                    <h3 class=\"h4\"><a href=\"https:\/\/savanta.com\/eu\/knowledge-centre\/report\/grocery-eye-q1-2026\/\">Grocery Eye: Q1 2026<\/a>\n                    <\/h3>\n                    <div class=\"meta\">\n                                            <em> 18 May 2026 <\/em>  - by <a href=\"https:\/\/savanta.com\/eu\/author\/julie-vigne\">Julie Vigne<\/a>                     <\/div>\n                  <\/div>\n                <\/article>\n                <!-- Single item -->\n                      <\/div>\n          <div class=\"right-col\">\n            <div class=\"right-row\">\n              \n                      <!-- Single item -->\n              <article class=\"single-card\">\n                \n                                    <figure class=\"bg-cover\">\n                    <div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2024\/10\/GE-Q3-2024.jpg.webp);\">\n                      <img decoding=\"async\" width=\"1024\" height=\"405\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2024\/10\/GE-Q3-2024.jpg\" class=\"attachment-big size-big\" alt=\"\" \/>                    <\/div>\n                    <div class=\"bg-ani\"><\/div>\n                  <\/figure>\n                                <div class=\"card-body\">\n                                      <span class=\"small\">Consumer Brands<em class='pink-ln'> |<\/em> FMCG<em class='pink-ln'> |<\/em> Grocery Eye<\/span>\n\n                  \n                  <h3 class=\"h5\"><a href=\"https:\/\/savanta.com\/eu\/knowledge-centre\/report\/grocery-eye-q4-2025\/\">Grocery Eye Q4 2025<\/a>\n                  <\/h3>\n                  <div class=\"meta\">\n                                        <em> 28 January 2026 <\/em>  - by <a href=\"https:\/\/savanta.com\/eu\/author\/julie-vigne\">Julie Vigne<\/a>                   <\/div>\n                <\/div>\n              <\/article>\n                      <!-- Single item -->\n              <article class=\"single-card\">\n                \n                                    <figure class=\"bg-cover\">\n                    <div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2024\/10\/Coco-website-image.jpg.webp);\">\n                      <img decoding=\"async\" width=\"1024\" height=\"405\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2024\/10\/Coco-website-image.jpg\" class=\"attachment-big size-big\" alt=\"\" \/>                    <\/div>\n                    <div class=\"bg-ani\"><\/div>\n                  <\/figure>\n                                <div class=\"card-body\">\n                                      <span class=\"small\">Agencies &amp; Consultancies<em class='pink-ln'> |<\/em> Automotive<em class='pink-ln'> |<\/em> Consumer<em class='pink-ln'> |<\/em> Consumer Brands<em class='pink-ln'> |<\/em> Consumer Sentiment Tracker<em class='pink-ln'> |<\/em> Eating &amp; Drinking<em class='pink-ln'> |<\/em> Energy, Water &amp; Utilities<em class='pink-ln'> |<\/em> Fashion &amp; Beauty<em class='pink-ln'> |<\/em> Financial Services<em class='pink-ln'> |<\/em> FMCG<em class='pink-ln'> |<\/em> Health &amp; Wellbeing<em class='pink-ln'> |<\/em> Industries<em class='pink-ln'> |<\/em> Luxury<em class='pink-ln'> |<\/em> Media<em class='pink-ln'> |<\/em> Pharma<em class='pink-ln'> |<\/em> Public &amp; Social<em class='pink-ln'> |<\/em> Retail<em class='pink-ln'> |<\/em> Sport &amp; Leisure<em class='pink-ln'> |<\/em> Technology &amp; Telecoms<em class='pink-ln'> |<\/em> Transport<em class='pink-ln'> |<\/em> Travel<em class='pink-ln'> |<\/em> Youth<\/span>\n\n                  \n                  <h3 class=\"h5\"><a href=\"https:\/\/savanta.com\/eu\/knowledge-centre\/report\/consumer-compass-europe-q4-2025\/\">Consumer Compass Europe: Q4 2025<\/a>\n                  <\/h3>\n                  <div class=\"meta\">\n                                        <em> 27 January 2026 <\/em>  - by <a href=\"https:\/\/savanta.com\/eu\/author\/alex-ward-booth\">Alex Ward-Booth<\/a>                   <\/div>\n                <\/div>\n              <\/article>\n                      <!-- Single item -->\n              <article class=\"single-card\">\n                \n                                    <figure class=\"bg-cover\">\n                    <div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2025\/12\/Web-Banner.jpg.webp);\">\n                      <img decoding=\"async\" width=\"1024\" height=\"256\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2025\/12\/Web-Banner.jpg\" class=\"attachment-big size-big\" alt=\"\" \/>                    <\/div>\n                    <div class=\"bg-ani\"><\/div>\n                  <\/figure>\n                                <div class=\"card-body\">\n                                      <span class=\"small\">Agencies &amp; Consultancies<em class='pink-ln'> |<\/em> Automotive<em class='pink-ln'> |<\/em> Consumer<em class='pink-ln'> |<\/em> Consumer Brands<em class='pink-ln'> |<\/em> Consumer Sentiment Tracker<em class='pink-ln'> |<\/em> Eating &amp; Drinking<em class='pink-ln'> |<\/em> Energy, Water &amp; Utilities<em class='pink-ln'> |<\/em> Fashion &amp; Beauty<em class='pink-ln'> |<\/em> Financial Services<em class='pink-ln'> |<\/em> FMCG<em class='pink-ln'> |<\/em> Health &amp; Wellbeing<em class='pink-ln'> |<\/em> Industries<em class='pink-ln'> |<\/em> Luxury<em class='pink-ln'> |<\/em> Media<em class='pink-ln'> |<\/em> Pharma<em class='pink-ln'> |<\/em> Public &amp; Social<em class='pink-ln'> |<\/em> Retail<em class='pink-ln'> |<\/em> Sport &amp; Leisure<em class='pink-ln'> |<\/em> Technology &amp; Telecoms<em class='pink-ln'> |<\/em> Transport<em class='pink-ln'> |<\/em> Travel<em class='pink-ln'> |<\/em> Youth<\/span>\n\n                  \n                  <h3 class=\"h5\"><a href=\"https:\/\/savanta.com\/eu\/knowledge-centre\/report\/ai-impact-report-2025\/\">AI Impact Report 2025<\/a>\n                  <\/h3>\n                  <div class=\"meta\">\n                                        <em> 16 December 2025 <\/em>  - by <a href=\"https:\/\/savanta.com\/eu\/author\/shaun-austin\">Shaun Austin<\/a>                   <\/div>\n                <\/div>\n              <\/article>\n                      <!-- Single item -->\n              <article class=\"single-card\">\n                \n                                    <figure class=\"bg-cover\">\n                    <div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2024\/10\/Coco-website-image.jpg.webp);\">\n                      <img decoding=\"async\" width=\"1024\" height=\"405\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2024\/10\/Coco-website-image.jpg\" class=\"attachment-big size-big\" alt=\"\" \/>                    <\/div>\n                    <div class=\"bg-ani\"><\/div>\n                  <\/figure>\n                                <div class=\"card-body\">\n                                      <span class=\"small\">Agencies &amp; Consultancies<em class='pink-ln'> |<\/em> Automotive<em class='pink-ln'> |<\/em> Consumer<em class='pink-ln'> |<\/em> Consumer Brands<em class='pink-ln'> |<\/em> Consumer Sentiment Tracker<em class='pink-ln'> |<\/em> Eating &amp; Drinking<em class='pink-ln'> |<\/em> Energy, Water &amp; Utilities<em class='pink-ln'> |<\/em> Fashion &amp; Beauty<em class='pink-ln'> |<\/em> Financial Services<em class='pink-ln'> |<\/em> FMCG<em class='pink-ln'> |<\/em> Health &amp; Wellbeing<em class='pink-ln'> |<\/em> HNWI<em class='pink-ln'> |<\/em> Industries<em class='pink-ln'> |<\/em> Luxury<em class='pink-ln'> |<\/em> Media<em class='pink-ln'> |<\/em> Pharma<em class='pink-ln'> |<\/em> Public &amp; Social<em class='pink-ln'> |<\/em> Retail<em class='pink-ln'> |<\/em> Sport &amp; Leisure<em class='pink-ln'> |<\/em> Technology &amp; Telecoms<em class='pink-ln'> |<\/em> Transport<em class='pink-ln'> |<\/em> Travel<em class='pink-ln'> |<\/em> Youth<\/span>\n\n                  \n                  <h3 class=\"h5\"><a href=\"https:\/\/savanta.com\/eu\/knowledge-centre\/report\/consumer-compass-europe-q2-2025\/\">Consumer Compass Europe: Q2 2025<\/a>\n                  <\/h3>\n                  <div class=\"meta\">\n                                        <em> 1 May 2025 <\/em>  - by <a href=\"https:\/\/savanta.com\/eu\/author\/alex-ward-booth\">Alex Ward-Booth<\/a>                   <\/div>\n                <\/div>\n              <\/article>\n        \n            <\/div>\n          <\/div>\n        <\/div>\n\n              <\/div>\n    <\/section>\n\n\n  <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Scroll Our approach Benefits How it works Research methods Case studies Reports Our approach Whether you\u2019re a manufacturer or retailer, there\u2019s a common challenge; how do you align your retail strategy with shoppers\u2019 ever-evolving needs and preferences?\u00a0A data-driven retail marketing strategy is crucial to improving sales. Whether it\u2019s trade marketing, shopper marketing or anything else involving shopper behaviour, there\u2019s no room for one-size-fits-all research. You need a flexible, tailored and consultative approach. We believe in retail strategy consulting with business outcomes at its core. Everything we do is bespoke and tailored to each client, context and challenge. It\u2019s underpinned by extensive experience in retail research across categories, channels, and markets.\u00a0We inform and inspire our clients through excellence in market research design, insightful analysis, and compelling storytelling. We provide the evidence you need to move forward. Not only that, but we also help you engage stakeholders to drive action and change. Research benefits Inspiring change and driving impact Together we can craft a retail marketing strategy that creates value and drives impact \u2013 from the boardroom to the shop floor. Ensure all stakeholders, including retail partners and sales consultants, are inspired to work together. Create sustainable growth that\u2019s rooted in actionable insights. Informing merchandising and retail design Improve the shopping experience at every stage on the path to purchase. Inspire change, armed with insights to create striking window displays or smarter use of in-store space. Optimise your retail design, planograms, and customer navigation. Improving category planning and conversions Ensure the right products are always in front of the right shoppers, with insight-led sharper ranging and improved relevance. The result? Increased conversions across all markets, channels, or formats. Optimising touchpoints Be top of mind, relevant and attractive wherever shoppers are. Use more informed, effective branding or messaging throughout the path to purchase, including the all-important point of sale. How it works It\u2019s time to truly learn about how your customers shop. Every category, every market, and every organisation have different contexts \u2013 these will define our approach. Step-by-step, here\u2019s how we do it: 01 Addressing your challenges We\u2019ll help secure buy-in from key stakeholders. We\u2019ll work with them to understand their challenges, via internal workshops or interviews. We can also fill in any contextual gaps, via desk research or expert interviews. 02 Understanding your customers Receive their feedback in-the-moment. From live observations to shop-along exercises or exit interviews, we\u2019ll get up close and personal. Explore in detail how they interact with products, across different retail markets and environments. 03 Investigating the insights We work collaboratively with our clients to analyse what we\u2019ve seen and turn the findings into actionable insights. These can then be stress-tested by key stakeholders to make sure they\u2019ll help you move forward. Research methods Shopper behaviour Retail environmental design Want to discover how we can help your brand? Contact us Featured Report The UK&#8217;s Top 100 Most Loved Brands 2022 We&#8217;ve canvassed more than 200,000 UK adults, asking them about over 2,500 brands. We&#8217;ve used the results to bring together comprehensive a list of the top 100 brands they love with rankings across age, gender, and region. Download the report below. Learn More BrandVue&#8217;s Most Loved Retail Brands 2022 Savanta&#8217;s latest BrandVue Retail report reveals the UK\u2019s most loved retail brands of 2022 &#8211; with performance rankings from across all major categories. Download the report below. Learn More Eco Index 2021: Will the Covid-19 recovery be green? Following on from last year\u2019s inaugural survey, Savanta\u2019s latest Eco Index report reveals where people stand on key environmental issues and what action they want to see. Download the report below. Learn More Planning for In-Season Success It\u2019s never too early to think about Christmas! But for marketers, understanding when the tipping point occurs is critical to a successful in-season campaign. Download our free guide below to discover tips for successful in season planning and learn more about how we can help. Learn More Knowledge centre View all Explore Grocery Eye: Q1 2026 18 May 2026 &#8211; by Julie Vigne | Grocery Eye Q4 2025 28 January 2026 &#8211; by Julie Vigne | Consumer Compass Europe: Q4 2025 27 January 2026 &#8211; by Alex Ward-Booth | AI Impact Report 2025 16 December 2025 &#8211; by Shaun Austin | Consumer Compass Europe: Q2 2025 1 May 2025 &#8211; by Alex Ward-Booth<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":22805,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-25321","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"Our Retail Strategy Experts deliver customer insights to help align your retail strategy with shoppers\u2019 ever-evolving needs and preferences.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.8\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_GB\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Savanta Europe -\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Savanta Retail Strategy Market Research Services\" \/>\n\t\t<meta property=\"og:description\" content=\"Our Retail Strategy Experts deliver customer insights to help align your retail strategy with shoppers\u2019 ever-evolving needs and preferences.\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2022-07-21T21:33:28+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2023-03-03T16:03:02+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Savanta Retail Strategy Market Research Services\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Our Retail Strategy Experts deliver customer insights to help align your retail strategy with shoppers\u2019 ever-evolving needs and preferences.\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/savanta.com\\\/eu\\\/research-consulting\\\/retail-strategy\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/savanta.com\\\/eu#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/savanta.com\\\/eu\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/savanta.com\\\/eu\\\/research-consulting\\\/#listItem\",\"name\":\"Research and Consulting\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/savanta.com\\\/eu\\\/research-consulting\\\/#listItem\",\"position\":2,\"name\":\"Research and Consulting\",\"item\":\"https:\\\/\\\/savanta.com\\\/eu\\\/research-consulting\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/savanta.com\\\/eu\\\/research-consulting\\\/retail-strategy\\\/#listItem\",\"name\":\"Retail Strategy\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/savanta.com\\\/eu#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/savanta.com\\\/eu\\\/research-consulting\\\/retail-strategy\\\/#listItem\",\"position\":3,\"name\":\"Retail Strategy\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/savanta.com\\\/eu\\\/research-consulting\\\/#listItem\",\"name\":\"Research and Consulting\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/savanta.com\\\/eu\\\/#organization\",\"name\":\"Savanta\",\"url\":\"https:\\\/\\\/savanta.com\\\/eu\\\/\",\"telephone\":\"+442076323434\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/savanta.com\\\/eu\\\/research-consulting\\\/retail-strategy\\\/#webpage\",\"url\":\"https:\\\/\\\/savanta.com\\\/eu\\\/research-consulting\\\/retail-strategy\\\/\",\"name\":\"Savanta Retail Strategy Market Research Services\",\"description\":\"Our Retail Strategy Experts deliver customer insights to help align your retail strategy with shoppers\\u2019 ever-evolving needs and preferences.\",\"inLanguage\":\"en-GB\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/savanta.com\\\/eu\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/savanta.com\\\/eu\\\/research-consulting\\\/retail-strategy\\\/#breadcrumblist\"},\"datePublished\":\"2022-07-21T21:33:28+01:00\",\"dateModified\":\"2023-03-03T16:03:02+00:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/savanta.com\\\/eu\\\/#website\",\"url\":\"https:\\\/\\\/savanta.com\\\/eu\\\/\",\"name\":\"Savanta\",\"inLanguage\":\"en-GB\",\"publisher\":{\"@id\":\"https:\\\/\\\/savanta.com\\\/eu\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"Savanta Retail Strategy Market Research Services","description":"Our Retail Strategy Experts deliver customer insights to help align your retail strategy with shoppers\u2019 ever-evolving needs and preferences.","canonical_url":false,"robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BreadcrumbList","@id":"https:\/\/savanta.com\/eu\/research-consulting\/retail-strategy\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/savanta.com\/eu#listItem","position":1,"name":"Home","item":"https:\/\/savanta.com\/eu","nextItem":{"@type":"ListItem","@id":"https:\/\/savanta.com\/eu\/research-consulting\/#listItem","name":"Research and Consulting"}},{"@type":"ListItem","@id":"https:\/\/savanta.com\/eu\/research-consulting\/#listItem","position":2,"name":"Research and Consulting","item":"https:\/\/savanta.com\/eu\/research-consulting\/","nextItem":{"@type":"ListItem","@id":"https:\/\/savanta.com\/eu\/research-consulting\/retail-strategy\/#listItem","name":"Retail Strategy"},"previousItem":{"@type":"ListItem","@id":"https:\/\/savanta.com\/eu#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/savanta.com\/eu\/research-consulting\/retail-strategy\/#listItem","position":3,"name":"Retail Strategy","previousItem":{"@type":"ListItem","@id":"https:\/\/savanta.com\/eu\/research-consulting\/#listItem","name":"Research and Consulting"}}]},{"@type":"Organization","@id":"https:\/\/savanta.com\/eu\/#organization","name":"Savanta","url":"https:\/\/savanta.com\/eu\/","telephone":"+442076323434"},{"@type":"WebPage","@id":"https:\/\/savanta.com\/eu\/research-consulting\/retail-strategy\/#webpage","url":"https:\/\/savanta.com\/eu\/research-consulting\/retail-strategy\/","name":"Savanta Retail Strategy Market Research Services","description":"Our Retail Strategy Experts deliver customer insights to help align your retail strategy with shoppers\u2019 ever-evolving needs and preferences.","inLanguage":"en-GB","isPartOf":{"@id":"https:\/\/savanta.com\/eu\/#website"},"breadcrumb":{"@id":"https:\/\/savanta.com\/eu\/research-consulting\/retail-strategy\/#breadcrumblist"},"datePublished":"2022-07-21T21:33:28+01:00","dateModified":"2023-03-03T16:03:02+00:00"},{"@type":"WebSite","@id":"https:\/\/savanta.com\/eu\/#website","url":"https:\/\/savanta.com\/eu\/","name":"Savanta","inLanguage":"en-GB","publisher":{"@id":"https:\/\/savanta.com\/eu\/#organization"}}]},"og:locale":"en_GB","og:site_name":"Savanta Europe -","og:type":"article","og:title":"Savanta Retail Strategy Market Research Services","og:description":"Our Retail Strategy Experts deliver customer insights to help align your retail strategy with shoppers\u2019 ever-evolving needs and preferences.","article:published_time":"2022-07-21T21:33:28+00:00","article:modified_time":"2023-03-03T16:03:02+00:00","twitter:card":"summary","twitter:title":"Savanta Retail Strategy Market Research Services","twitter:description":"Our Retail Strategy Experts deliver customer insights to help align your retail strategy with shoppers\u2019 ever-evolving needs and preferences."},"aioseo_meta_data":{"post_id":"25321","title":"Savanta Retail Strategy Market Research Services","description":"Our Retail Strategy Experts deliver customer insights to help align your retail strategy with shoppers\u2019 ever-evolving needs and preferences.","keywords":[],"keyphrases":{"focus":[],"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":[],"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":"{\"article\":{\"articleType\":\"BlogPosting\"},\"course\":{\"name\":\"\",\"description\":\"\",\"provider\":\"\"},\"faq\":{\"pages\":[]},\"product\":{\"reviews\":[]},\"recipe\":{\"ingredients\":[],\"instructions\":[],\"keywords\":[]},\"software\":{\"reviews\":[],\"operatingSystems\":[]},\"webPage\":{\"webPageType\":\"WebPage\"}}","pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"created":"2023-03-03 11:17:59","updated":"2025-06-15 04:41:01","ai":null,"seo_analyzer_scan_date":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/savanta.com\/eu\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/savanta.com\/eu\/research-consulting\/\" title=\"Research and Consulting\">Research and Consulting<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tRetail Strategy\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/savanta.com\/eu"},{"label":"Research and Consulting","link":"https:\/\/savanta.com\/eu\/research-consulting\/"},{"label":"Retail Strategy","link":"https:\/\/savanta.com\/eu\/research-consulting\/retail-strategy\/"}],"_links":{"self":[{"href":"https:\/\/savanta.com\/eu\/wp-json\/wp\/v2\/pages\/25321","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/savanta.com\/eu\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/savanta.com\/eu\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/savanta.com\/eu\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/savanta.com\/eu\/wp-json\/wp\/v2\/comments?post=25321"}],"version-history":[{"count":0,"href":"https:\/\/savanta.com\/eu\/wp-json\/wp\/v2\/pages\/25321\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/savanta.com\/eu\/wp-json\/wp\/v2\/pages\/22805"}],"wp:attachment":[{"href":"https:\/\/savanta.com\/eu\/wp-json\/wp\/v2\/media?parent=25321"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}