{"id":25030,"date":"2022-07-21T10:01:22","date_gmt":"2022-07-21T10:01:22","guid":{"rendered":"https:\/\/savanta.com\/copy-of-customer-experience-research\/"},"modified":"2023-03-03T16:06:24","modified_gmt":"2023-03-03T16:06:24","slug":"stakeholders","status":"publish","type":"page","link":"https:\/\/savanta.com\/eu\/research-consulting\/stakeholders\/","title":{"rendered":"Understanding stakeholders"},"content":{"rendered":"<div id=\"pl-25030\"  class=\"panel-layout\" ><div id=\"pg-25030-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-25030-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-25030-0-0-0\" class=\"so-panel widget widget_one-page-navigation-widget panel-first-child\" data-index=\"0\" ><div id=\"Benefits\" class=\"panel-widget-style panel-widget-style-for-25030-0-0-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-one-page-navigation-widget so-widget-one-page-navigation-widget-default-d75171398898-25030\"\n\t\t\t\n\t\t>\r\n  <div class=\"wrapper-vid-img  sec-space-bottom\">\r\n                    <div class=\"banner-video-img \">\r\n            \r\n            <figure class=\"bg-cover\">\r\n                <div class=\"bg slide-image-up slide-image-up-half\"\r\n                    style=\"background-image: url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/09\/Understanding-stakeholders-employees.jpg.webp);\">\r\n                    <img decoding=\"async\" width=\"1000\" height=\"313\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/09\/Understanding-stakeholders-employees.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" \/>                <\/div>\r\n                <div class=\"bg-ani\"><\/div>\r\n            <\/figure>\r\n             <button class=\"button-down-arrow\" >\r\n                <span class=\"txt-down\">Scroll<\/span>\r\n                <span class=\"txt-arrow\"><\/span>\r\n            <\/button>\r\n        <\/div>\r\n                \r\n           \r\n               <div class=\"cb-nav-bar-wrap\">\r\n        <nav class=\"cb-nav-bar\">\r\n            <div class=\"container\">\r\n                <ul>\r\n                                            \r\n\r\n                    <li class=\"active \" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#our-approach\">Our approach<\/a>\r\n                        \r\n                    <\/li>\r\n                                             \r\n\r\n                    <li class=\"\" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#benefits\">Benefits<\/a>\r\n                        \r\n                    <\/li>\r\n                                             \r\n\r\n                    <li class=\"\" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#how-it-works\">How it works<\/a>\r\n                        \r\n                    <\/li>\r\n                                             \r\n\r\n                    <li class=\"\" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#research-methods\">Research methods<\/a>\r\n                        \r\n                    <\/li>\r\n                                             \r\n\r\n                    <li class=\"\" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#reports\">Reports<\/a>\r\n                        \r\n                    <\/li>\r\n                                         \r\n                <\/ul>\r\n            <\/div>\r\n        <\/nav>\r\n        <\/div>\r\n    \r\n \r\n    <\/div>\r\n<\/div><\/div><\/div><div id=\"panel-25030-0-0-1\" class=\"so-panel widget widget_overview-second-widget\" data-index=\"1\" ><div id=\"our-approach\" class=\"panel-widget-style panel-widget-style-for-25030-0-0-1\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-overview-second-widget so-widget-overview-second-widget-default-d75171398898-25030\"\n\t\t\t\n\t\t>   <section class=\"make-better-wrap make-better-wrap-inner-page  sec-space-90 space-col\">\n            <div class=\"container\">\n\n                <div class=\"row\">\n                    <div class=\"col-lg-4\">\n                        <h2 data-aos=\"fade-up\"  >Our approach<\/h2>\n                    <\/div>\n                    <div class=\"col-lg-7 offset-lg-1\">\n                        <div class=\"common-content\" data-aos=\"fade-up\">\n                           <p>The pace of change is faster than ever. It\u2019s disrupting and challenging the way markets, businesses, and people operate. It\u2019s critical for your business to understand its reputation and stakeholder perceptions. These insights should inform your strategy.<\/p>\n<p>We have a wealth of experience designing stakeholder engagement analysis research programmes to meet your needs. There is no one-size-fits-all approach to understanding stakeholder views and business reputation. Therefore, every research project we run is bespoke. Our research has helped FTSE 100 companies develop their stakeholder engagement strategy.<\/p>\n<p>We create reputational baselines for measuring stakeholder engagement over time. We uncover the attitudes of investors and the wider stakeholder world, using insights and data to determine how to navigate or respond to a crisis.<\/p>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/section>\n<\/div><\/div><\/div><div id=\"panel-25030-0-0-2\" class=\"so-panel widget widget_research-benefits-widget\" data-index=\"2\" ><div id=\"benefits\" class=\"panel-widget-style panel-widget-style-for-25030-0-0-2\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-research-benefits-widget so-widget-research-benefits-widget-default-d75171398898-25030\"\n\t\t\t\n\t\t><section class=\"research-benefits sec-space-90\">\r\n\t<div class=\"container\">\r\n\t\t<div class=\"row heading-row\">\r\n\t\t\t<div class=\"col-lg-6\">\r\n\t\t\t\t<h2 data-aos=\"fade-up\">Research benefits<\/h2>\r\n\t\t\t\t<p data-aos=\"fade-up\"><\/p>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t<div class=\"row benefits-row\">\r\n\t\t                \t\t\t<div class=\"col-lg-4 benefit-item\" data-aos=\"fade-up\">\r\n\t\t\t\t<div class=\"benefit-icon\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/06\/clock.png\" alt=\"\" \/>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<h3 class=\"h5\">Generating stakeholder buy-in<\/h3>\r\n\t\t\t    \t\t\t    \t\t\t\t<p>When you integrate stakeholder views into your organisational strategy, it creates an opportunity to build more buy-in about your direction of travel \u2013 the research process itself is an engagement exercise.<\/p>\r\n\t\t\t                       \t\t\t<\/div>\r\n\t\t   \t\t\t<div class=\"col-lg-4 benefit-item\" data-aos=\"fade-up\">\r\n\t\t\t\t<div class=\"benefit-icon\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/06\/clock.png\" alt=\"\" \/>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<h3 class=\"h5\">Understanding stakeholders<\/h3>\r\n\t\t\t    \t\t\t    \t\t\t\t<p>Improve engagement and organisational performance by understanding stakeholders' perceptions. Explore the views, needs, and behaviours of this influential audience.<\/p>\r\n\t\t\t                       \t\t\t<\/div>\r\n\t\t   \t\t\t<div class=\"col-lg-4 benefit-item\" data-aos=\"fade-up\">\r\n\t\t\t\t<div class=\"benefit-icon\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/06\/clock.png\" alt=\"\" \/>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<h3 class=\"h5\">Informing decision-making<\/h3>\r\n\t\t\t    \t\t\t    \t\t\t\t<p><p>Know what\u2019s important to your key stakeholders. Learn how they may respond to organisational shifts or actions. Then, proceed with confidence in your strategy.<\/p>\n<\/p>\r\n\t\t\t                       \t\t\t<\/div>\r\n\t\t   \t\t\t<div class=\"col-lg-4 benefit-item\" data-aos=\"fade-up\">\r\n\t\t\t\t<div class=\"benefit-icon\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/05\/note.svg\" alt=\"\" \/>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<h3 class=\"h5\">Identifying issues <\/h3>\r\n\t\t\t    \t\t\t    \t\t\t\t<p><p>Our research helps you scan the horizon for future issues before they escalate. Be alert to threats and mitigate them or their impact.<\/p>\n<\/p>\r\n\t\t\t                       \t\t\t<\/div>\r\n\t\t   \t\t<\/div>\r\n\t<\/div>\r\n<\/section>\r\n        \r\n<\/div><\/div><\/div><div id=\"panel-25030-0-0-3\" class=\"so-panel widget widget_our-products-widget\" data-index=\"3\" ><div id=\"how-it-works\" class=\"panel-widget-style panel-widget-style-for-25030-0-0-3\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-our-products-widget so-widget-our-products-widget-default-d75171398898-25030\"\n\t\t\t\n\t\t>            <section class=\"our-products sec-space-90\" id=\"how-it-works\">\r\n                <div class=\"container dflex\">\r\n                    <div class=\"sidebar\">\r\n                                                            <h2 data-aos=\"fade-up\">How it works<\/h2>\r\n                                                        \r\n                        <div class=\"c-text\" data-aos=\"fade-up\" ><p>While our approach to reputation and stakeholder engagement in research is tailored to your goals and needs, there are typically four key components. <\/p>\n<p>Step-by-step, here\u2019s how we do it:<\/p>\n \r\n                                                    <\/div>\r\n                            \r\n                    <\/div>\r\n                    \r\n                                                    <div class=\"common-content\">\r\n                                    <script src=\"https:\/\/unpkg.com\/@lottiefiles\/lottie-player@latest\/dist\/lottie-player.js\"><\/script> \r\n                                    \r\n                                    <!-- Single item -->\r\n                                                                                    <article class=\"card\">\r\n\r\n                                                                                                                        <div class=\"number\">01<\/div> \r\n                                                                                                                                <div class=\"card-body\">\r\n                                                                                                                                                    <h3 class=\"h4\" data-aos=\"fade-up\">Understanding your world<\/h3>\r\n                                                                                                                                                \r\n                                                                    <div class=\"c-text\" data-aos=\"fade-up\">\r\n                                                                        <p>We immerse ourselves to explore your business\u2019 existing knowledge, key hypotheses, and target audience profiles. We work with you to map out the stakeholder universe.<\/p>\n   \r\n                                                                        \r\n                                                                                                                                            <\/div>\r\n                                     \r\n                                                                <\/div>\r\n                                                                                                            <\/article>\r\n                                                                                            <article class=\"card\">\r\n\r\n                                                                                                                        <div class=\"number\">02<\/div> \r\n                                                                                                                                <div class=\"card-body\">\r\n                                                                                                                                                    <h3 class=\"h4\" data-aos=\"fade-up\">Designing a programme that\u2019s fit for purpose<\/h3>\r\n                                                                                                                                                \r\n                                                                    <div class=\"c-text\" data-aos=\"fade-up\">\r\n                                                                        <p>Rest assured that our objective-led research design will answer your key questions, while using the most appropriate approach for the audience. Our stakeholder engagement market research uses the utmost professionalism. <\/p>\n   \r\n                                                                        \r\n                                                                                                                                            <\/div>\r\n                                     \r\n                                                                <\/div>\r\n                                                                                                            <\/article>\r\n                                                                                            <article class=\"card\">\r\n\r\n                                                                                                                        <div class=\"number\">03<\/div> \r\n                                                                                                                                <div class=\"card-body\">\r\n                                                                                                                                                    <h3 class=\"h4\" data-aos=\"fade-up\">Delivering impactful results<\/h3>\r\n                                                                                                                                                \r\n                                                                    <div class=\"c-text\" data-aos=\"fade-up\">\r\n                                                                        <p>Put the findings into action. Research programmes are only valuable when the findings can inform change. Our reports clearly articulate the insights and implications.<\/p>\n   \r\n                                                                        \r\n                                                                                                                                            <\/div>\r\n                                     \r\n                                                                <\/div>\r\n                                                                                                            <\/article>\r\n                                                                                            <article class=\"card\">\r\n\r\n                                                                                                                        <div class=\"number\">04<\/div> \r\n                                                                                                                                <div class=\"card-body\">\r\n                                                                                                                                                    <h3 class=\"h4\" data-aos=\"fade-up\">Future-proofing your organisation<\/h3>\r\n                                                                                                                                                \r\n                                                                    <div class=\"c-text\" data-aos=\"fade-up\">\r\n                                                                        <p>Track stakeholder engagement and reputation progress over time. Monitoring is a continuous process \u2013 any research we design delivers against current objectives, but is also reusable in future years.<\/p>\n   \r\n                                                                        \r\n                                                                                                                                            <\/div>\r\n                                     \r\n                                                                <\/div>\r\n                                                                                                            <\/article>\r\n                                                                            <\/div>\r\n                                            <\/div>\r\n            <\/section>\r\n        <\/div><\/div><\/div><div id=\"panel-25030-0-0-4\" class=\"so-panel widget widget_research-methods-widget\" data-index=\"4\" ><div id=\"research-methods\" class=\"panel-widget-style panel-widget-style-for-25030-0-0-4\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-research-methods-widget so-widget-research-methods-widget-default-d75171398898-25030\"\n\t\t\t\n\t\t>\t<section class=\"research-methods sec-space-90\">\r\n            <div class=\"container\">\r\n                      <div class=\"row heading-row\">\r\n                                        <div class=\"col-lg-6 col-md-9 col-sm-9\">\r\n                        <h2 data-aos=\"fade-up\">Research methods<\/h2>\r\n                    <\/div>\r\n                                                 <\/div>\r\n                            <div class=\"row research-item-row\">\r\n\t\t\t\t \r\n                                    <div class=\"col-lg-6 col-md-12 research-item\">\r\n                        <div class=\"research-item-inner\" data-aos=\"fade-up\">\r\n                           \r\n                            <div class=\"research-image\"   style=\"background-image: url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/09\/Employee-research-768x600.jpg)\"  >\r\n                                                               <img decoding=\"async\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/09\/Employee-research-768x600.jpg\"\r\n                                    alt=\"\" \/>\r\n                                                            <\/div>\r\n                       \r\n                                                        <div class=\"research-name\">\r\n                                                                 <h3 class=\"h5\">Employee research <\/h3>\r\n                                                                                                  <a href=\"\/stakeholders\/employee\" class=\"btn-simple-arrow\" aria-label=\"Employee research \"><\/a>\r\n                                                            <\/div>\r\n                                                <\/div>\r\n                    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 <a href=\"\/knowledge-centre\/\" class=\"btn btn-arrow btn-white\" data-aos=\"fade-up\">View all <\/a>\n                      <\/div>\n        \n        <div class=\"knowledge-centre-inner\">\n          <div class=\"left-col\">\n            <div class=\"kc-cursor\">\n              Explore\n            <\/div>\n                            <!-- Single item -->\n                <article class=\"single-card\">\n                  \n                                        <figure class=\"bg-cover\">\n                      <div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(.webp);\">\n                                              <\/div>\n                      <div class=\"bg-ani\"><\/div>\n                    <\/figure>\n                                    <div class=\"card-body\">\n                                        \n                      <span class=\"small\"><\/span>\n\n                    \n                    <h3 class=\"h4\"><a href=\"https:\/\/savanta.com\/eu\/knowledge-centre\/view\/the-world-cup-effect-turning-sporting-moments-into-brand-connections\/\">The World Cup effect: Turning sporting moments into brand connections<\/a>\n                    <\/h3>\n                    <div class=\"meta\">\n                                            <em> 15 July 2026 <\/em>                     <\/div>\n                  <\/div>\n                <\/article>\n                <!-- Single item -->\n                      <\/div>\n          <div class=\"right-col\">\n            <div class=\"right-row\">\n              \n                      <!-- Single item -->\n              <article class=\"single-card\">\n                \n                                    <figure class=\"bg-cover\">\n                    <div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2026\/07\/barney-goodman-s7vnN_sQiHw-unsplash-1.jpg.webp);\">\n                      <img decoding=\"async\" width=\"686\" height=\"1024\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2026\/07\/barney-goodman-s7vnN_sQiHw-unsplash-1.jpg\" class=\"attachment-big size-big\" alt=\"\" \/>                    <\/div>\n                    <div class=\"bg-ani\"><\/div>\n                  <\/figure>\n                                <div class=\"card-body\">\n                                      <span class=\"small\"><\/span>\n\n                  \n                  <h3 class=\"h5\"><a href=\"https:\/\/savanta.com\/eu\/knowledge-centre\/view\/wimbledon-is-more-than-tennis-and-that-matters-for-brands\/\">Wimbledon is more than tennis \u2013 and that matters for brands<\/a>\n                  <\/h3>\n                  <div class=\"meta\">\n                                        <em> 9 July 2026 <\/em>                   <\/div>\n                <\/div>\n              <\/article>\n                      <!-- Single item -->\n              <article class=\"single-card\">\n                \n                                    <figure class=\"bg-cover\">\n                    <div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2026\/07\/conny-schneider-xuTJZ7uD7PI-unsplash-1-1.jpg.webp);\">\n                      <img decoding=\"async\" width=\"1024\" height=\"543\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2026\/07\/conny-schneider-xuTJZ7uD7PI-unsplash-1-1.jpg\" class=\"attachment-big size-big\" alt=\"\" \/>                    <\/div>\n                    <div class=\"bg-ani\"><\/div>\n                  <\/figure>\n                                <div class=\"card-body\">\n                                      <span class=\"small\"><\/span>\n\n                  \n                  <h3 class=\"h5\"><a href=\"https:\/\/savanta.com\/eu\/knowledge-centre\/view\/synthetic-research-is-scaling-faster-than-we-can-evaluate-it\/\">Synthetic research is scaling faster than we can evaluate it<\/a>\n                  <\/h3>\n                  <div class=\"meta\">\n                                        <em> 2 July 2026 <\/em>  - by <a href=\"https:\/\/savanta.com\/eu\/author\/nick-baker\">Nick Baker<\/a>                   <\/div>\n                <\/div>\n              <\/article>\n                      <!-- Single item -->\n              <article class=\"single-card\">\n                \n                                    <figure class=\"bg-cover\">\n                    <div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(.webp);\">\n                                          <\/div>\n                    <div class=\"bg-ani\"><\/div>\n                  <\/figure>\n                                <div class=\"card-body\">\n                                      <span class=\"small\"><\/span>\n\n                  \n                  <h3 class=\"h5\"><a href=\"https:\/\/savanta.com\/eu\/knowledge-centre\/view\/digital-twins-vs-synthetic-personas-how-are-they-different\/\">Digital twins vs synthetic personas: How are they different?<\/a>\n                  <\/h3>\n                  <div class=\"meta\">\n                                        <em> 18 June 2026 <\/em>  - by <a href=\"https:\/\/savanta.com\/eu\/author\/nick-baker\">Nick Baker<\/a>                   <\/div>\n                <\/div>\n              <\/article>\n                      <!-- Single item -->\n              <article class=\"single-card\">\n                \n                                    <figure class=\"bg-cover\">\n                    <div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(.webp);\">\n                                          <\/div>\n                    <div class=\"bg-ani\"><\/div>\n                  <\/figure>\n                                <div class=\"card-body\">\n                                      <span class=\"small\"><\/span>\n\n                  \n                  <h3 class=\"h5\"><a href=\"https:\/\/savanta.com\/eu\/knowledge-centre\/view\/everyones-talking-about-synthetic-research-but-nobody-agrees-on-what-it-means\/\">Everyone&#8217;s talking about synthetic research \u2013 but nobody agrees on what it means<\/a>\n                  <\/h3>\n                  <div class=\"meta\">\n                                        <em> 26 May 2026 <\/em>  - by <a href=\"https:\/\/savanta.com\/eu\/author\/nick-baker\">Nick Baker<\/a>                   <\/div>\n                <\/div>\n              <\/article>\n        \n            <\/div>\n          <\/div>\n        <\/div>\n\n              <\/div>\n    <\/section>\n\n\n  <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Scroll Our approach Benefits How it works Research methods Reports Our approach The pace of change is faster than ever. It\u2019s disrupting and challenging the way markets, businesses, and people operate. It\u2019s critical for your business to understand its reputation and stakeholder perceptions. These insights should inform your strategy. We have a wealth of experience designing stakeholder engagement analysis research programmes to meet your needs. There is no one-size-fits-all approach to understanding stakeholder views and business reputation. Therefore, every research project we run is bespoke. Our research has helped FTSE 100 companies develop their stakeholder engagement strategy. We create reputational baselines for measuring stakeholder engagement over time. We uncover the attitudes of investors and the wider stakeholder world, using insights and data to determine how to navigate or respond to a crisis. Research benefits Generating stakeholder buy-in When you integrate stakeholder views into your organisational strategy, it creates an opportunity to build more buy-in about your direction of travel \u2013 the research process itself is an engagement exercise. Understanding stakeholders Improve engagement and organisational performance by understanding stakeholders&#8217; perceptions. Explore the views, needs, and behaviours of this influential audience. Informing decision-making Know what\u2019s important to your key stakeholders. Learn how they may respond to organisational shifts or actions. Then, proceed with confidence in your strategy. Identifying issues Our research helps you scan the horizon for future issues before they escalate. Be alert to threats and mitigate them or their impact. How it works While our approach to reputation and stakeholder engagement in research is tailored to your goals and needs, there are typically four key components. Step-by-step, here\u2019s how we do it: 01 Understanding your world We immerse ourselves to explore your business\u2019 existing knowledge, key hypotheses, and target audience profiles. We work with you to map out the stakeholder universe. 02 Designing a programme that\u2019s fit for purpose Rest assured that our objective-led research design will answer your key questions, while using the most appropriate approach for the audience. Our stakeholder engagement market research uses the utmost professionalism. 03 Delivering impactful results Put the findings into action. Research programmes are only valuable when the findings can inform change. Our reports clearly articulate the insights and implications. 04 Future-proofing your organisation Track stakeholder engagement and reputation progress over time. Monitoring is a continuous process \u2013 any research we design delivers against current objectives, but is also reusable in future years. Research methods Employee research Thought leadership Featured report Black Lives Matter Everywhere UK 2021 The truth about what consumers and employees from ethnic minorities expect from the brands they support and the institutions that they work for. Download the report below. Learn More Delivering Successful Thought Leadership Programmes (UK) In an increasingly crowded marketplace, a successful thought leadership programme is a powerful tool to increase the profile of your brand. Download our report now. Learn More Stakeholder research: Covid-19 and Brexit Our guide to managing stakeholder relationships during times of transition to shape the environment in which organisations operate, from influencing regulation, reputation and government support, to addressing key sector issues in the media. Download it free below. Learn More Want to discover how we can help your brand? Contact us Knowledge centre View all Explore The World Cup effect: Turning sporting moments into brand connections 15 July 2026 Wimbledon is more than tennis \u2013 and that matters for brands 9 July 2026 Synthetic research is scaling faster than we can evaluate it 2 July 2026 &#8211; by Nick Baker Digital twins vs synthetic personas: How are they different? 18 June 2026 &#8211; by Nick Baker Everyone&#8217;s talking about synthetic research \u2013 but nobody agrees on what it means 26 May 2026 &#8211; by Nick Baker<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":22805,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-25030","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Savanta have a wealth of experience designing stakeholder engagement analysis 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