{"id":24991,"date":"2022-07-20T19:42:56","date_gmt":"2022-07-20T19:42:56","guid":{"rendered":"https:\/\/savanta.com\/copy-of-consumer-brands-2\/"},"modified":"2024-08-20T10:29:36","modified_gmt":"2024-08-20T09:29:36","slug":"agencies-consultancies","status":"publish","type":"page","link":"https:\/\/savanta.com\/eu\/agencies-consultancies\/","title":{"rendered":"How we help: Agencies &#038; Consultancies"},"content":{"rendered":"<div id=\"pl-24991\"  class=\"panel-layout\" ><div id=\"pg-24991-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-24991-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-24991-0-0-0\" class=\"so-panel widget widget_one-page-navigation-widget panel-first-child\" data-index=\"0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-one-page-navigation-widget so-widget-one-page-navigation-widget-default-d75171398898-24991\"\n\t\t\t\n\t\t>\r\n  <div class=\"wrapper-vid-img  sec-space-bottom\">\r\n                    <div class=\"banner-video-img \">\r\n            \r\n            <figure class=\"bg-cover\">\r\n                <div class=\"bg slide-image-up slide-image-up-half\"\r\n                    style=\"background-image: url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/09\/Agencies-1920x1183.jpg.webp);\">\r\n                    <img decoding=\"async\" width=\"1920\" height=\"1183\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/09\/Agencies-1920x1183.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" \/>                <\/div>\r\n                <div class=\"bg-ani\"><\/div>\r\n            <\/figure>\r\n             <button class=\"button-down-arrow\" >\r\n                <span class=\"txt-down\">Scroll<\/span>\r\n                <span class=\"txt-arrow\"><\/span>\r\n            <\/button>\r\n        <\/div>\r\n                \r\n           \r\n               <div class=\"cb-nav-bar-wrap\">\r\n        <nav class=\"cb-nav-bar\">\r\n            <div class=\"container\">\r\n                <ul>\r\n                                            \r\n\r\n                    <li class=\"active \" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#our-approach\">Our approach<\/a>\r\n                        \r\n                    <\/li>\r\n                                             \r\n\r\n                    <li class=\"\" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#services\">Services<\/a>\r\n                        \r\n                    <\/li>\r\n                                             \r\n\r\n                    <li class=\"\" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#audience-expertise\">Audience expertise<\/a>\r\n                        \r\n                    <\/li>\r\n                                             \r\n\r\n                    <li class=\"\" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#case-studies\">Case studies<\/a>\r\n                        \r\n                    <\/li>\r\n                                             \r\n\r\n                    <li class=\"\" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#reports\">Reports<\/a>\r\n                        \r\n                    <\/li>\r\n                                         \r\n                <\/ul>\r\n            <\/div>\r\n        <\/nav>\r\n        <\/div>\r\n    \r\n \r\n    <\/div>\r\n<\/div><\/div><div id=\"panel-24991-0-0-1\" class=\"so-panel widget widget_top-image-with-right-content-widget\" data-index=\"1\" ><div id=\"our-approach\" class=\"panel-widget-style panel-widget-style-for-24991-0-0-1\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-top-image-with-right-content-widget so-widget-top-image-with-right-content-widget-default-d75171398898-24991\"\n\t\t\t\n\t\t><section class=\"overview sec-space-90\">\n            <div class=\"container\">\n                <div class=\"row\">\n                    <div class=\"col-lg-4 offset-lg-1 col-md-4\">\n                        <div class=\"overview-avtar\" data-aos=\"fade-up\">\n                            <figure class=\"bg-cover\">\n                                <div class=\"bg\"                                     style=\"background-image: url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/09\/Shaun-768x768.png);\"  >\n                                    <img decoding=\"async\" src=\"https:\/\/savanta.com\/eu\/wp-content\/themes\/savanta\/resources\/images\/dot-black.svg\" alt=\"Shaun Austin Head of Media & Agencies\">\n                                <\/div>\n                            <\/figure>\n                        <\/div>\n                                                <div class=\"auhor-wrap\" data-aos=\"fade-up\">\n                                                        <strong>Shaun Austin<\/strong>\n                                                                                     <span>Head of Media &amp; Agencies<\/span>\n                                                                                    <a href=\"\/contact-us\/ \" class=\"btn-simple-arrow\">Get in touch<\/a>\n                                                <\/div>\n                                        <\/div>\n                                        <div class=\"col-lg-7 col-md-8 overview-details\">\n                        <p>If you\u2019re looking for a research partner to support you across the full scope of your agency or consultancy to enhance your position in the market and win more pitches\u2026 look no further!<\/p>\n<p>Creative and concept development and testing. Proposition development. Audience understanding. Ongoing tracking to demonstrate your ROI. Without these insights, it\u2019s all just guesswork. And that just won\u2019t cut it with your clients.<\/p>\n<p>Our specialist team delivers insight and data services to agencies and consultancies using a combination of proprietary survey technology, deep sector expertise, global access to audiences and intelligent products. All designed to make running your research projects as easy and pain free as possible. While giving you that illusive edge in a crowded market.<\/p>\n                    <\/div>\n                                <\/div>\n            <\/div>\n        <\/section>\n        \n<\/div><\/div><\/div><div id=\"panel-24991-0-0-2\" class=\"so-panel widget widget_consumer-services-widget\" data-index=\"2\" ><div id=\"services\" class=\"panel-widget-style panel-widget-style-for-24991-0-0-2\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-consumer-services-widget so-widget-consumer-services-widget-default-d75171398898-24991\"\n\t\t\t\n\t\t>     \r\n<div class=\"tabs-cb sec-space-90\" id=\"services-offered\">\r\n            <div class=\"container \">\r\n               \r\n                <div class=\"dflex\">\r\n                    <!-- Posts top \/\/-->\r\n                    <ul class=\"tabs-left\" role=\"tablist\" data-aos=\"fade-up\">\r\n                                                <li class=\"tab-b408827b-ff04-4c40-a424-60ef8e3996800 active \" rel=\"tab-b408827b-ff04-4c40-a424-60ef8e3996800\" tabindex=\"0\">Win new business<\/li>\r\n                                            <li class=\"tab-b408827b-ff04-4c40-a424-60ef8e3996801 \" rel=\"tab-b408827b-ff04-4c40-a424-60ef8e3996801\" tabindex=\"0\">Drive engagement and lead generation<\/li>\r\n                                            <li class=\"tab-b408827b-ff04-4c40-a424-60ef8e3996802 \" rel=\"tab-b408827b-ff04-4c40-a424-60ef8e3996802\" tabindex=\"0\">Develop and measure campaigns<\/li>\r\n                                            <li class=\"tab-b408827b-ff04-4c40-a424-60ef8e3996803 \" rel=\"tab-b408827b-ff04-4c40-a424-60ef8e3996803\" tabindex=\"0\">Develop compelling products and services<\/li>\r\n                                            <li class=\"tab-b408827b-ff04-4c40-a424-60ef8e3996804 \" rel=\"tab-b408827b-ff04-4c40-a424-60ef8e3996804\" tabindex=\"0\">Access your target audience<\/li>\r\n                                            <li class=\"tab-b408827b-ff04-4c40-a424-60ef8e3996805 \" rel=\"tab-b408827b-ff04-4c40-a424-60ef8e3996805\" tabindex=\"0\">Understand your target market<\/li>\r\n                                           \r\n                    <\/ul>\r\n                    <div class=\"tab-container\">\r\n                                                <button class=\"d_active  accordion-btn\" role=\"button\" aria-expanded=\"true\" rel=\"tab-b408827b-ff04-4c40-a424-60ef8e3996800\">Win new business<\/button>\r\n                        <div class=\"tab_content tab-b408827b-ff04-4c40-a424-60ef8e3996800\" data-aos=\"fade-up\"    >\r\n                            <p>Adding new logos to your creds deck is crucial for continuing commercial success. When it comes to a new business pitch, there\u2019s no doubt that having data and insights that support your proposition will help you stand out. Our agency research will help you win new business!<\/p>\n                                <div class=\"accordion-section-cst\">\r\n                                    <!-- single items  -->\r\n\r\n                                                                       \r\n                                    <div class=\"single-acco\">\r\n                                        \r\n                                        <button class=\"btn-acco\" role=\"button\">Essentials pitch winner<\/button>\r\n                                        \r\n                                        <div class=\"accodion-body\">\r\n                                           <p>This is a low-cost solution that\u2019s fast and flexible. With data and insights at the ready to enhance your proposal, we\u2019ll help you maintain a winning streak.<\/p>\n                                        <\/div>\r\n                                    <\/div>\r\n\r\n                                   \r\n                                    <div class=\"single-acco\">\r\n                                        \r\n                                        <button class=\"btn-acco\" role=\"button\">BrandVue Essentials <\/button>\r\n                                        \r\n                                        <div class=\"accodion-body\">\r\n                                           <p>Responding to a tender? Outbound prospecting? Supporting an existing client? BrandVue Essentials incorporates market intelligence trend data on over 2,500 UK brands across 14 sectors. See how brands are performing across hundreds of metrics over multiple years. <\/p>\n                                        <\/div>\r\n                                    <\/div>\r\n\r\n                                   \r\n                                    <div class=\"single-acco\">\r\n                                        \r\n                                        <button class=\"btn-acco\" role=\"button\">Omnibus surveys<\/button>\r\n                                        \r\n                                        <div class=\"accodion-body\">\r\n                                           <p>An easy and effective way to test an idea or understand a broad audience. We have multiple omnibus surveys covering a range of audiences \u2013 from students to sole traders, millionaires to MPs. Of course, we also have a UK nationally representative omnibus for good measure. <\/p>\n                                        <\/div>\r\n                                    <\/div>\r\n\r\n                                                                      <!-- single items  -->\r\n                                   \r\n    \r\n                                <\/div>\r\n                        <\/div>\r\n                        <!-- #tab1 -->\r\n                                              <button class=\" accordion-btn\" role=\"button\"  rel=\"tab-b408827b-ff04-4c40-a424-60ef8e3996801\">Drive engagement and lead generation<\/button>\r\n                        <div class=\"tab_content tab-b408827b-ff04-4c40-a424-60ef8e3996801\" data-aos=\"fade-up\" >\r\n                            <p>Being top of mind amongst your existing and potential clients may be the difference between receiving a brief and not. Outbound sales can be hard. Create a lead generation strategy that\u2019s content-led and works smarter, not harder, to drive new business sales.<\/p>\n                                <div class=\"accordion-section-cst\">\r\n                                    <!-- single items  -->\r\n\r\n                                                                       \r\n                                    <div class=\"single-acco\">\r\n                                        \r\n                                        <button class=\"btn-acco\" role=\"button\">Thought leadership<\/button>\r\n                                        \r\n                                        <div class=\"accodion-body\">\r\n                                           <p>Sharing your approach, forecasts and advice is a powerful way to increase the profile of your brand. Craft compelling thought leadership material that prompts deep thinking by following Savanta\u2019s Seven Rs.<\/p>\n                                        <\/div>\r\n                                    <\/div>\r\n\r\n                                   \r\n                                    <div class=\"single-acco\">\r\n                                        \r\n                                        <button class=\"btn-acco\" role=\"button\">Short-form content for PR<\/button>\r\n                                        \r\n                                        <div class=\"accodion-body\">\r\n                                           <p>Create an ongoing stream of content about your agency touches on industry or seasonal trends. A great way to keep clients and prospects updated with valuable stats and insights. Our quick quantitative or qualitative offering is a cost-effective way of producing content without breaking the bank. <\/p>\n                                        <\/div>\r\n                                    <\/div>\r\n\r\n                                   \r\n                                    <div class=\"single-acco\">\r\n                                        \r\n                                        <button class=\"btn-acco\" role=\"button\">Omnibus surveys<\/button>\r\n                                        \r\n                                        <div class=\"accodion-body\">\r\n                                           <p>An easy and effective way to test an idea or understand a broad audience. We have multiple omnibus surveys covering a range of audiences \u2013 from students and sole traders to millionaires and MPs. Of course, we also have a UK nationally representative omnibus for good measure.  <\/p>\n                                        <\/div>\r\n                                    <\/div>\r\n\r\n                                                                      <!-- single items  -->\r\n                                   \r\n    \r\n                                <\/div>\r\n                        <\/div>\r\n                        <!-- #tab1 -->\r\n                                              <button class=\" accordion-btn\" role=\"button\"  rel=\"tab-b408827b-ff04-4c40-a424-60ef8e3996802\">Develop and measure campaigns<\/button>\r\n                        <div class=\"tab_content tab-b408827b-ff04-4c40-a424-60ef8e3996802\" data-aos=\"fade-up\" >\r\n                            <p>From creation and development of campaigns to optimisation and testing, through to ongoing measurement. We have a suite of solutions to support agencies throughout the project lifecycle, enabling better decision making and helping them to prove ROI.<\/p>\n                                <div class=\"accordion-section-cst\">\r\n                                    <!-- single items  -->\r\n\r\n                                                                       \r\n                                    <div class=\"single-acco\">\r\n                                        \r\n                                        <button class=\"btn-acco\" role=\"button\">Brand tracking<\/button>\r\n                                        \r\n                                        <div class=\"accodion-body\">\r\n                                           <p>To stay one step ahead, it\u2019s vital to measure and monitor marketing strategy effectiveness and whether shifting brand perceptions align to long-term goals. It\u2019s all about improving targeting and cut-through. Brand tracking allows you to benchmark your brand\u2019s strength in a competitive context and set targets for brand growth.<\/p>\n                                        <\/div>\r\n                                    <\/div>\r\n\r\n                                   \r\n                                    <div class=\"single-acco\">\r\n                                        \r\n                                        <button class=\"btn-acco\" role=\"button\">Campaign evaluation<\/button>\r\n                                        \r\n                                        <div class=\"accodion-body\">\r\n                                           <p>Test and refine your marketing campaign in terms of saliency, stand-out, message take-out, impact on brand perceptions and KPIs. Measure the impact your campaigns have had on your overall brand health. <\/p>\n                                        <\/div>\r\n                                    <\/div>\r\n\r\n                                   \r\n                                    <div class=\"single-acco\">\r\n                                        \r\n                                        <button class=\"btn-acco\" role=\"button\">Creative development<\/button>\r\n                                        \r\n                                        <div class=\"accodion-body\">\r\n                                           <p>Sometimes you just need a few extra brains to work through a creative concept you\u2019re developing for a client. Data-backed insight can help you refine and adapt your proposed creative and messaging. <\/p>\n                                        <\/div>\r\n                                    <\/div>\r\n\r\n                                   \r\n                                    <div class=\"single-acco\">\r\n                                        \r\n                                        <button class=\"btn-acco\" role=\"button\">Message and campaign development<\/button>\r\n                                        \r\n                                        <div class=\"accodion-body\">\r\n                                           <p>Influence attitudes and behaviours with messages and campaigns that perfectly to resonate with target audiences. Gaining emotional engagement is hard. We advise on the messages, formats and channels that will help your clients stand out. We also conduct campaign performance analysis by looking at the cut-through and measuring the impact on brand awareness and desired consumer behaviour. <\/p>\n                                        <\/div>\r\n                                    <\/div>\r\n\r\n                                                                      <!-- single items  -->\r\n                                   \r\n    \r\n                                <\/div>\r\n                        <\/div>\r\n                        <!-- #tab1 -->\r\n                                              <button class=\" accordion-btn\" role=\"button\"  rel=\"tab-b408827b-ff04-4c40-a424-60ef8e3996803\">Develop compelling products and services<\/button>\r\n                        <div class=\"tab_content tab-b408827b-ff04-4c40-a424-60ef8e3996803\" data-aos=\"fade-up\" >\r\n                            <p>Want to ensure your next product or service flies? No problem. We can help you by identifying unmet needs, co-creating new solutions, and testing and refining existing late-stage concepts.<\/p>\n                                <div class=\"accordion-section-cst\">\r\n                                    <!-- single items  -->\r\n\r\n                                                                       \r\n                                    <div class=\"single-acco\">\r\n                                        \r\n                                        <button class=\"btn-acco\" role=\"button\">Ideation and concept development<\/button>\r\n                                        \r\n                                        <div class=\"accodion-body\">\r\n                                           <p>Enhance your current portfolio. Successfully bring new ideas to market. Put customer insight at the heart of your product and concept development. By identifying unmet needs in the market or your product portfolio, we can help guide your product roadmap or facilitate co-creation for customers and prospects.   <\/p>\n                                        <\/div>\r\n                                    <\/div>\r\n\r\n                                   \r\n                                    <div class=\"single-acco\">\r\n                                        \r\n                                        <button class=\"btn-acco\" role=\"button\">Concept testing <\/button>\r\n                                        \r\n                                        <div class=\"accodion-body\">\r\n                                           <p>What\u2019s the most important thing to do before you launch a big campaign for a client? Test your target! Doing this before launch helps optimise and refine creative and messaging for accelerated impact.<\/p>\n<p>What\u2019s the most important thing to do after a launch? Evaluate your client\u2019s end-user! We can help you understand campaign impact ROI and the performance of every element against KPIs. Tools include digital ad-pretesting, campaign optimiser and biometrics to understand emotional impact.<\/p>\n                                        <\/div>\r\n                                    <\/div>\r\n\r\n                                   \r\n                                    <div class=\"single-acco\">\r\n                                        \r\n                                        <button class=\"btn-acco\" role=\"button\">Pricing strategy<\/button>\r\n                                        \r\n                                        <div class=\"accodion-body\">\r\n                                           <p>Identify the optimal pricing model for your customers and prospects, the level of price sensitivity, and how adoption will change in response to pricing shifts. Pin-point the specific price-point to maximise returns from client work. <\/p>\n                                        <\/div>\r\n                                    <\/div>\r\n\r\n                                                                      <!-- single items  -->\r\n                                   \r\n    \r\n                                <\/div>\r\n                        <\/div>\r\n                        <!-- #tab1 -->\r\n                                              <button class=\" accordion-btn\" role=\"button\"  rel=\"tab-b408827b-ff04-4c40-a424-60ef8e3996804\">Access your target audience<\/button>\r\n                        <div class=\"tab_content tab-b408827b-ff04-4c40-a424-60ef8e3996804\" data-aos=\"fade-up\" >\r\n                            <p>Having a deep understanding of your clients target customer will better inform your work; our agency research can inform creative development and media planning to market and product understanding. We will reach a variety of relevant audiences, using a range of digital and offline methods .<\/p>\n                                <div class=\"accordion-section-cst\">\r\n                                    <!-- single items  -->\r\n\r\n                                                                       \r\n                                    <div class=\"single-acco\">\r\n                                        \r\n                                        <button class=\"btn-acco\" role=\"button\">Global consumers<\/button>\r\n                                        \r\n                                        <div class=\"accodion-body\">\r\n                                           <p>Looking to access global online consumer research panels? Through a combination of owned panels and relationships with market specialists, we can access representative consumers in over 55 markets online, with over 300 profiling data points. <\/p>\n                                        <\/div>\r\n                                    <\/div>\r\n\r\n                                   \r\n                                    <div class=\"single-acco\">\r\n                                        \r\n                                        <button class=\"btn-acco\" role=\"button\">Business professionals<\/button>\r\n                                        \r\n                                        <div class=\"accodion-body\">\r\n                                           <p>A traditionally tough audience to reach, we use a combination of online panels and bespoke recruitment, alongside old school telephone methodology to reach business professionals who aren\u2019t online. <\/p>\n                                        <\/div>\r\n                                    <\/div>\r\n\r\n                                   \r\n                                    <div class=\"single-acco\">\r\n                                        \r\n                                        <button class=\"btn-acco\" role=\"button\">High net worth individuals <\/button>\r\n                                        \r\n                                        <div class=\"accodion-body\">\r\n                                           <p>Access, engage, and understand your clients and prospects through our high-net-worth specialist team. Gain a deeper understanding of how wealthy, high-income earners and affluent audiences act, feel, think, and prioritise. <\/p>\n                                        <\/div>\r\n                                    <\/div>\r\n\r\n                                   \r\n                                    <div class=\"single-acco\">\r\n                                        \r\n                                        <button class=\"btn-acco\" role=\"button\">Members of Parliament <\/button>\r\n                                        \r\n                                        <div class=\"accodion-body\">\r\n                                           <p>Trusted to deliver public sector research and advise on policy development, we work across a range of issues and audiences, including vulnerable and minority groups. Our approach is considered and sympathetic to the sensitivities of challenges faced.<\/p>\n                                        <\/div>\r\n                                    <\/div>\r\n\r\n                                   \r\n                                    <div class=\"single-acco\">\r\n                                        \r\n                                        <button class=\"btn-acco\" role=\"button\">Gen Z<\/button>\r\n                                        \r\n                                        <div class=\"accodion-body\">\r\n                                           <p>Access Generation Z with our engaged panel of over 150,000 members. We offer a range of services, including: focus groups, in-depth interviews, ethnographic approaches, surveys, co-creation workshops, social media monitoring, immersion sessions, online communities, and video insights. <\/p>\n                                        <\/div>\r\n                                    <\/div>\r\n\r\n                                                                      <!-- single items  -->\r\n                                   \r\n    \r\n                                <\/div>\r\n                        <\/div>\r\n                        <!-- #tab1 -->\r\n                                              <button class=\" accordion-btn\" role=\"button\"  rel=\"tab-b408827b-ff04-4c40-a424-60ef8e3996805\">Understand your target market<\/button>\r\n                        <div class=\"tab_content tab-b408827b-ff04-4c40-a424-60ef8e3996805\" data-aos=\"fade-up\" >\r\n                            <p>Map out how and why consumers and business professionals buy solutions. What triggers the need? Who\u2019s involved? What matters to them? Where do they look? And who do they trust?<\/p>\n                                <div class=\"accordion-section-cst\">\r\n                                    <!-- single items  -->\r\n\r\n                                                                       \r\n                                    <div class=\"single-acco\">\r\n                                        \r\n                                        <button class=\"btn-acco\" role=\"button\">Market sizing and trends<\/button>\r\n                                        \r\n                                        <div class=\"accodion-body\">\r\n                                           <p>Building an accurate and comprehensive picture of the market in which you operate means you can harness big opportunities. We profile key buyers, identify market size \u2013 including key segments and growth patterns \u2013 and calculate your market share relative to competitors.<\/p>\n                                        <\/div>\r\n                                    <\/div>\r\n\r\n                                   \r\n                                    <div class=\"single-acco\">\r\n                                        \r\n                                        <button class=\"btn-acco\" role=\"button\">Audience and market segmentation<\/button>\r\n                                        \r\n                                        <div class=\"accodion-body\">\r\n                                           <p>Who is your target market, what segments best fit your offer, and how can you access and market to them? We help you reveal the ideal go-to-market propositions for each segment. Find out how best to reach new clients and how to talk to them. <\/p>\n                                        <\/div>\r\n                                    <\/div>\r\n\r\n                                                                      <!-- single items  -->\r\n                                   \r\n    \r\n                                <\/div>\r\n                        <\/div>\r\n                        <!-- #tab1 -->\r\n                      \r\n                        \r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n\r\n\r\n\r\n  \r\n<\/div><\/div><\/div><div id=\"panel-24991-0-0-3\" class=\"so-panel widget widget_audience-expertise-widget\" data-index=\"3\" ><div id=\"audience-expertise\" class=\"panel-widget-style panel-widget-style-for-24991-0-0-3\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-audience-expertise-widget so-widget-audience-expertise-widget-default-d75171398898-24991\"\n\t\t\t\n\t\t><section class=\"four-column-text sec-space-90\" id=\"audience-expertise\">\r\n            <div class=\"container\">\r\n                <div class=\"dflex\">\r\n                                      <div class=\"col-left\" data-aos=\"fade-up\">\r\n                        <h2>Audience expertise<\/h2>\r\n                    <\/div>\r\n                                                        <div class=\"col-right\">\r\n                        <!-- Single Item -->\r\n                                                <div class=\"col-three-one\" data-aos=\"fade-up\">\r\n                                                                                  <h3 class=\"h5\"><a href=\"\/audience-panels\/consumer\">Consumer<\/a><\/h3>\r\n                                                                                <p>High quality data is at the heart of great decision making. We ensure you\u2019re researching the consumer market in a way that\u2019s on-brand and engaging.<\/p>\n                            \r\n                        <\/div>\r\n                                              <div class=\"col-three-one\" data-aos=\"fade-up\">\r\n                                                                                  <h3 class=\"h5\"><a href=\"\/audience-panels\/b2b\/\">B2B<\/a><\/h3>\r\n                                                                                <p>Engage with decision makers. Key to the success of business to business (B2B) engagement is high quality target audience research.<\/p>\n                            \r\n                        <\/div>\r\n                                              <div class=\"col-three-one\" data-aos=\"fade-up\">\r\n                                                                                  <h3 class=\"h5\"><a href=\"\/audience-panels\/high-net-worth-individuals\/\">HNWIs<\/a><\/h3>\r\n                                                                                <p>Considering their spend and potential, the High-net-worth individuals (HNWIs) audience is vital to understand for luxury, high-end brands. Access precious insights into this small but diverse group.<\/p>\n                            \r\n                        <\/div>\r\n                                              <div class=\"col-three-one\" data-aos=\"fade-up\">\r\n                                                                                  <h3 class=\"h5\"><a href=\"\/audience-panels\/mps\/\">MPs<\/a><\/h3>\r\n                                                                                <p>From Westminster to Brussels understanding the ever-evolving political landscape is key to your reputation, policy positioning and engagement activities.<\/p>\n                            \r\n                        <\/div>\r\n                                              <div class=\"col-three-one\" data-aos=\"fade-up\">\r\n                                                                                  <h3 class=\"h5\"><a href=\"\/audience-panels\/students\/\">Students<\/a><\/h3>\r\n                                                                                <p>From applicants to students and graduates and an unsurpassed youth and student research panel, we provide target audience research for further and higher education specialist audiences.<\/p>\n                            \r\n                        <\/div>\r\n                                              <div class=\"col-three-one\" data-aos=\"fade-up\">\r\n                                                                                  <h3 class=\"h5\"><a href=\"\/audience-panels\/youth\/\">Youth<\/a><\/h3>\r\n                                                                                <p>It\u2019s easy to homogenise the youth of today. Diverse, culturally aware and tech savvy, we help you expose the diverse interests and opinions of the younger generation.<\/p>\n                            \r\n                        <\/div>\r\n                                              <!-- Single Item -->\r\n                        \r\n                    <\/div>\r\n                                  <\/div>\r\n            <\/div>\r\n        <\/section>\r\n        <\/div><\/div><\/div>           \n         \n        <section class=\"case-study-widget sec-space-90 is-visible\" id=\"case-studies\">\n            <div class=\"container\">\n                            <div class=\"title-wrap\">\n                    <h2 data-aos=\"fade-up\">Case studies<\/h2>\n                                    <\/div>\n              \n                                <div class=\"case-study-slider\"  >\n                    <div class=\"swiper-wrapper\">\n                             <!-- single slide -->\n                         <div class=\"swiper-slide\">\n\n                            <div class=\"single-item\">\n                                <div class=\"item-left\">\n                                    <div class=\"item-wrap\">\n\n                                        <h2 data-swiper-parallax-y=\"-50\" data-swiper-parallax-duration=\"500\"\n                                        data-swiper-parallax-opacity=\"0\"> International accounting firm<strong>Thought leadership <\/strong> <\/h2>\n                                    <p data-swiper-parallax-y=\"-20\" data-swiper-parallax-duration=\"700\"\n                                        data-swiper-parallax-opacity=\"0\"><\/p>\n                                    <a href=\"https:\/\/savanta.com\/eu\/case-studies\/international-accounting-firm\/\" class=\"btn btn-arrow btn-white\" data-swiper-parallax-y=\"-30\"\n                                        data-swiper-parallax-duration=\"1000\" data-swiper-parallax-opacity=\"0\">\n                                        Learn More <\/a>\n                                    <\/div>\n                                <\/div>\n                                                                <div class=\"item-right\">\n                                    <figure data-swiper-parallax-x=\"-150\" data-swiper-parallax-duration=\"1000\">\n                                                                               \n                                        <img decoding=\"async\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/11\/EY-transparent-e1675425385302.png.webp\" alt=\"\" >\n                                    <\/figure>\n\n                                    <div class=\"animate-img\">\n                                    <svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n                                            xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" width=\"180px\"\n                                            height=\"180px\" viewBox=\"0 0 90 90\" xml:space=\"preserve\">\n                                            <circle class=\"circle\" cx=\"45\" cy=\"45\" r=\"36\" fill=\"transparent\"\n                                                stroke=\"black\" stroke-width=\"9\"><\/circle>\n                                            <circle class=\"another-circle\" transform=\"rotate(-90 45 45)\" cx=\"45\" cy=\"45\"\n                                                r=\"36\" fill=\"transparent\" stroke=\"black\" stroke-width=\"9\"><\/circle>\n\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n                           \n                            <\/div>\n                        <\/div>\n                        <!-- single slide -->\n                         <!-- single slide -->\n                         <div class=\"swiper-slide\">\n\n                            <div class=\"single-item\">\n                                <div class=\"item-left\">\n                                    <div class=\"item-wrap\">\n\n                                        <h2 data-swiper-parallax-y=\"-50\" data-swiper-parallax-duration=\"500\"\n                                        data-swiper-parallax-opacity=\"0\"> Strategy consulting firm<strong>Scripting around the clock<\/strong> <\/h2>\n                                    <p data-swiper-parallax-y=\"-20\" data-swiper-parallax-duration=\"700\"\n                                        data-swiper-parallax-opacity=\"0\"><\/p>\n                                    <a href=\"https:\/\/savanta.com\/eu\/case-studies\/strategy-consulting-firm\/\" class=\"btn btn-arrow btn-white\" data-swiper-parallax-y=\"-30\"\n                                        data-swiper-parallax-duration=\"1000\" data-swiper-parallax-opacity=\"0\">\n                                        Learn More <\/a>\n                                    <\/div>\n                                <\/div>\n              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cx=\"45\" cy=\"45\" r=\"36\" fill=\"transparent\"\n                                                stroke=\"black\" stroke-width=\"9\"><\/circle>\n                                            <circle class=\"another-circle\" transform=\"rotate(-90 45 45)\" cx=\"45\" cy=\"45\"\n                                                r=\"36\" fill=\"transparent\" stroke=\"black\" stroke-width=\"9\"><\/circle>\n\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n                           \n                            <\/div>\n                        <\/div>\n                        <!-- single slide -->\n                         <!-- single slide -->\n                         <div class=\"swiper-slide\">\n\n                            <div class=\"single-item\">\n                                <div class=\"item-left\">\n                                    <div class=\"item-wrap\">\n\n                                        <h2 data-swiper-parallax-y=\"-50\" data-swiper-parallax-duration=\"500\"\n                                        data-swiper-parallax-opacity=\"0\"> Brand Finance<strong>Global Soft Power Index<\/strong> <\/h2>\n                                    <p data-swiper-parallax-y=\"-20\" data-swiper-parallax-duration=\"700\"\n                                        data-swiper-parallax-opacity=\"0\"><\/p>\n                                    <a href=\"https:\/\/savanta.com\/eu\/case-studies\/brand-finance\/\" class=\"btn btn-arrow btn-white\" data-swiper-parallax-y=\"-30\"\n                                        data-swiper-parallax-duration=\"1000\" data-swiper-parallax-opacity=\"0\">\n                                        Learn More <\/a>\n                                    <\/div>\n                                <\/div>\n                                                                <div class=\"item-right\">\n                                    <figure data-swiper-parallax-x=\"-150\" data-swiper-parallax-duration=\"1000\">\n                                                                               \n                                        <img decoding=\"async\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/11\/Brand-Finance-Relocation-isolate-1.0-e1675426769371.png.webp\" alt=\"\" >\n                                    <\/figure>\n\n                                    <div class=\"animate-img\">\n                                    <svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n                                            xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" width=\"180px\"\n                                            height=\"180px\" viewBox=\"0 0 90 90\" xml:space=\"preserve\">\n                                            <circle class=\"circle\" cx=\"45\" cy=\"45\" r=\"36\" fill=\"transparent\"\n                                                stroke=\"black\" stroke-width=\"9\"><\/circle>\n                                            <circle class=\"another-circle\" transform=\"rotate(-90 45 45)\" cx=\"45\" cy=\"45\"\n                                                r=\"36\" fill=\"transparent\" stroke=\"black\" stroke-width=\"9\"><\/circle>\n\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n                           \n                            <\/div>\n                        <\/div>\n                        <!-- single slide -->\n                         <!-- single slide -->\n                         <div class=\"swiper-slide\">\n\n                            <div class=\"single-item\">\n                                <div class=\"item-left\">\n                                    <div class=\"item-wrap\">\n\n                                        <h2 data-swiper-parallax-y=\"-50\" data-swiper-parallax-duration=\"500\"\n                                        data-swiper-parallax-opacity=\"0\"> Elvis Communications<strong>Global activation<\/strong> <\/h2>\n                                    <p data-swiper-parallax-y=\"-20\" data-swiper-parallax-duration=\"700\"\n                                        data-swiper-parallax-opacity=\"0\"><\/p>\n                                    <a href=\"https:\/\/savanta.com\/eu\/case-studies\/elvis-communications\/\" class=\"btn btn-arrow btn-white\" data-swiper-parallax-y=\"-30\"\n                                        data-swiper-parallax-duration=\"1000\" data-swiper-parallax-opacity=\"0\">\n                                        Learn More <\/a>\n                                    <\/div>\n                                <\/div>\n                                                                <div class=\"item-right\">\n                                    <figure data-swiper-parallax-x=\"-150\" data-swiper-parallax-duration=\"1000\">\n                                                      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45)\" cx=\"45\" cy=\"45\"\n                                                r=\"36\" fill=\"transparent\" stroke=\"black\" stroke-width=\"9\"><\/circle>\n\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n                           \n                            <\/div>\n                        <\/div>\n                        <!-- single slide -->\n                         <!-- single slide -->\n                         <div class=\"swiper-slide\">\n\n                            <div class=\"single-item\">\n                                <div class=\"item-left\">\n                                    <div class=\"item-wrap\">\n\n                                        <h2 data-swiper-parallax-y=\"-50\" data-swiper-parallax-duration=\"500\"\n                                        data-swiper-parallax-opacity=\"0\"> Toyota \u2013 The&amp;Partnership<strong>Model development <\/strong> <\/h2>\n                                    <p data-swiper-parallax-y=\"-20\" data-swiper-parallax-duration=\"700\"\n                                        data-swiper-parallax-opacity=\"0\"><\/p>\n                                    <a href=\"https:\/\/savanta.com\/eu\/case-studies\/toyota-thepartnership\/\" class=\"btn btn-arrow btn-white\" data-swiper-parallax-y=\"-30\"\n                                        data-swiper-parallax-duration=\"1000\" data-swiper-parallax-opacity=\"0\">\n                                        Learn More <\/a>\n                                    <\/div>\n                                <\/div>\n                                                                <div class=\"item-right\">\n                                    <figure data-swiper-parallax-x=\"-150\" data-swiper-parallax-duration=\"1000\">\n                                                                               \n                                        <img decoding=\"async\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/07\/Toyota-Case-study-template-e1664266679695.png.webp\" alt=\"\" >\n                                    <\/figure>\n\n                                    <div class=\"animate-img\">\n                                    <svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n                                            xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" width=\"180px\"\n                                            height=\"180px\" viewBox=\"0 0 90 90\" xml:space=\"preserve\">\n                                            <circle class=\"circle\" cx=\"45\" cy=\"45\" r=\"36\" fill=\"transparent\"\n                                                stroke=\"black\" stroke-width=\"9\"><\/circle>\n                                            <circle class=\"another-circle\" transform=\"rotate(-90 45 45)\" cx=\"45\" cy=\"45\"\n                                                r=\"36\" fill=\"transparent\" stroke=\"black\" stroke-width=\"9\"><\/circle>\n\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n                           \n                            <\/div>\n                        <\/div>\n                        <!-- single slide -->\n                      \n                    <\/div>\n\n                <\/div>\n                            <div class=\"arrow-custom\">\n                    <div class=\"swiper-button-prev\"><\/div>\n                    <div class=\"swiper-button-next\"><\/div>\n                <\/div>\n            <\/div>\n        <\/section>\n  \n\n         <div id=\"panel-24991-0-0-5\" class=\"so-panel widget widget_quotes-widget\" data-index=\"5\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-quotes-widget so-widget-quotes-widget-default-d75171398898-24991\"\n\t\t\t\n\t\t>\r\n<div class=\"testimonial-quote sec-space-90\" id=\"3\" data-aos=\"fade-up\">\r\n            <div class=\"container\">\r\n                <div class=\"testimonial-slider swiper\"  >\r\n                    <div class=\"swiper-wrapper\">\r\n                                                 <!-- Single item -->\r\n                        <div class=\"swiper-slide\">\r\n                            <div class=\"single-item\" >\r\n                                                                <div class=\"h4\">\r\n                                   <p>\"We were really pleased with the bespoke solution which was turned around in a very tight timeframe yet produced genuine insights across a broad number of markets. We were able to get a genuine sense of people\u2019s attitudes and behaviours around key topics as well as important feedback on our creative development. It felt like Savanta were a part of our team rather than supplier.\u201d<\/p>\n                                <\/div>\r\n                                                                                         <div class=\"single-meta\">\r\n                                                                        <strong> Planning Team <\/strong>\r\n                                                                                                          <em>The&amp;Partnership<\/em>\r\n                                                                     <\/div>\r\n                                                        <\/div>\r\n                        <\/div>\r\n                                                <!-- Single item -->\r\n                        \r\n                    <\/div>\r\n                    <div class=\"testimonial-arrows\">\r\n                        <div class=\"swiper-button-prev\"><\/div>\r\n                        <div class=\"swiper-button-next\"><\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n\r\n  \r\n<\/div><\/div><div id=\"panel-24991-0-0-6\" class=\"so-panel widget widget_book-demo-widget\" data-index=\"6\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-book-demo-widget so-widget-book-demo-widget-default-d75171398898-24991\"\n\t\t\t\n\t\t>\n   <section class=\"book-demo sec-space-90\">\n            <div class=\"container\">\n                <h2 data-aos=\"fade-up\">Agencies &amp; Consultancies Newsletter<\/h2>\n                <p data-aos=\"fade-up\">Click below to stay up to date with the latest industry trends and insights and to receive news on our latest product launches and work.<\/p>\n                <a href=\"\/agencies-consultancies\/agencies-consultancies-newsletter-sign-up\" class=\"btn btn-arrow btn-white\"  data-aos=\"fade-up\">Sign up<\/a>\n            <\/div>\n        <\/section>\n<\/div><\/div>           \n                  <section class=\"feature-report is-rotating\" id=\"reports\">\n            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 40 40\" class=\"loader-progress\">\n            <circle class=\"fill-round\"   fill=\"none\" stroke-linecap=\"round\" cx=\"20\" cy=\"20\" r=\"15.915494309\" \/>\n            <circle class=\"progress\" fill=\"none\" stroke-linecap=\"round\" cx=\"20\" cy=\"20\" r=\"15.915494309\" \/>\n            <\/svg>\n            <div class=\"subheading\" >\n                <span data-aos=\"fade-up\">Featured reports<\/span>\n            <\/div>\n            <div class=\"fr-cursor\"><\/div>\n            <div class=\"fr-cursor2\"><\/div> \n            <div class=\"swiper-container feature-report-slider\"  >\n                <div class=\"swiper-wrapper\">\n\n\n                                 <!-- Single item -->\n                    <div class=\"swiper-slide\">\n                      <figure class=\"slide-bgimg\"\n                            style=\"background-image:url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/07\/Eco-index-UK-USA-768x768.jpg.webp)\"\n                            data-swiper-parallax-x=\"50%\">\n                            <img decoding=\"async\" width=\"1366\" height=\"768\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/07\/Eco-index-UK-USA.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" \/>                        <\/figure>\n                                                <div class=\"content\">\n                            <div class=\"h2\" data-swiper-parallax-x=\"-80%\" data-swiper-parallax-opacity=\"0%\">Eco Index 2021:  Will the Covid-19 recovery be green? <\/div>\n                            <div class=\"caption\" data-swiper-parallax-x=\"-70%\" data-swiper-parallax-opacity=\"50%\">Following on from last year\u2019s inaugural survey, Savanta\u2019s latest Eco Index report reveals where people stand on key environmental issues and what action they want to see.\r\n<br \/> \r\n<br \/> \r\nDownload the report below.\r\n\r\n<\/div>\n                            <a href=\"https:\/\/savanta.com\/eu\/knowledge-centre\/report\/eco-index-2021-will-the-covid-19-recovery-be-green\/\" class=\"btn btn-white btn-arrow\" data-swiper-parallax-x=\"-280%\"\n                                data-swiper-parallax-opacity=\"20%\">Learn More<\/a>\n                        <\/div>\n                      \n                    <\/div>\n                    <!-- Single item -->\n                                 <!-- Single item -->\n                    <div class=\"swiper-slide\">\n                      <figure class=\"slide-bgimg\"\n                            style=\"background-image:url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/07\/element5-digital-MEzqoN8p6C0-unsplash-768x768.jpg.webp)\"\n                            data-swiper-parallax-x=\"50%\">\n                            <img decoding=\"async\" width=\"1920\" height=\"1920\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/07\/element5-digital-MEzqoN8p6C0-unsplash-1920x1920.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" \/>                        <\/figure>\n                                                <div class=\"content\">\n                            <div class=\"h2\" data-swiper-parallax-x=\"-80%\" data-swiper-parallax-opacity=\"0%\">The UK's Top 100 Most Loved Brands 2022 <\/div>\n                            <div class=\"caption\" data-swiper-parallax-x=\"-70%\" data-swiper-parallax-opacity=\"50%\">We've canvassed more than 200,000 UK adults, asking them about over 2,500 brands. We've used the results to bring together comprehensive a list of the top 100 brands they love with rankings across age, gender, and region.\r\n<br \/> \r\n<br \/> \r\nDownload the report below.<\/div>\n                            <a href=\"https:\/\/savanta.com\/eu\/knowledge-centre\/report\/the-uks-top-100-most-loved-brands-2022\/\" class=\"btn btn-white btn-arrow\" data-swiper-parallax-x=\"-280%\"\n                                data-swiper-parallax-opacity=\"20%\">Learn More<\/a>\n                        <\/div>\n                      \n                    <\/div>\n                    <!-- Single item -->\n                                 <!-- Single item -->\n                    <div class=\"swiper-slide\">\n                      <figure class=\"slide-bgimg\"\n                            style=\"background-image:url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/07\/Thought-Leadership-UK-US-768x768.jpg.webp)\"\n                            data-swiper-parallax-x=\"50%\">\n                            <img decoding=\"async\" width=\"1000\" height=\"562\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/07\/Thought-Leadership-UK-US.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" \/>                        <\/figure>\n                                                <div class=\"content\">\n                            <div class=\"h2\" data-swiper-parallax-x=\"-80%\" data-swiper-parallax-opacity=\"0%\">Delivering Successful Thought Leadership Programmes (UK) <\/div>\n                            <div class=\"caption\" data-swiper-parallax-x=\"-70%\" data-swiper-parallax-opacity=\"50%\">In an increasingly crowded marketplace, a successful thought leadership programme is a powerful tool to increase the profile of your brand.\r\n<br \/> \r\n<br \/> \r\nDownload our report now.<\/div>\n                            <a href=\"https:\/\/savanta.com\/eu\/knowledge-centre\/report\/delivering-successful-thought-leadership-programmes\/\" class=\"btn 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<div class=\"knowledge-centre-inner\">\n          <div class=\"left-col\">\n            <div class=\"kc-cursor\">\n              Explore\n            <\/div>\n                            <!-- Single item -->\n                <article class=\"single-card\">\n                  \n                                        <figure class=\"bg-cover\">\n                      <div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2026\/03\/VP-Web-banner-1.jpg.webp);\">\n                        <img decoding=\"async\" width=\"1920\" height=\"1005\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2026\/03\/VP-Web-banner-1.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" \/>                      <\/div>\n                      <div class=\"bg-ani\"><\/div>\n                    <\/figure>\n                                    <div class=\"card-body\">\n                                        \n                      <span class=\"small\">Agencies &amp; Consultancies<em class='pink-ln'> |<\/em> Automotive<em class='pink-ln'> |<\/em> B2B Brands<em class='pink-ln'> |<\/em> Business &amp; Professional Services (B2B)<em class='pink-ln'> |<\/em> Charities &amp; Not-For-Profit<em class='pink-ln'> |<\/em> Consumer Brands<em class='pink-ln'> |<\/em> Eating &amp; Drinking<em class='pink-ln'> |<\/em> Education<em class='pink-ln'> |<\/em> Education<em class='pink-ln'> |<\/em> Energy, Water &amp; Utilities<em class='pink-ln'> |<\/em> Fashion &amp; Beauty<em class='pink-ln'> |<\/em> Financial Services<em class='pink-ln'> |<\/em> FMCG<em class='pink-ln'> |<\/em> Health &amp; Wellbeing<em class='pink-ln'> |<\/em> HNWI<em class='pink-ln'> |<\/em> Luxury<em class='pink-ln'> |<\/em> Media<em class='pink-ln'> |<\/em> MPs<em class='pink-ln'> |<\/em> Pharma<em class='pink-ln'> |<\/em> Politics<em class='pink-ln'> |<\/em> Property &amp; Construction<em class='pink-ln'> |<\/em> Public &amp; Social<em class='pink-ln'> |<\/em> Public Sector<em class='pink-ln'> |<\/em> Retail<em class='pink-ln'> |<\/em> Sport &amp; Leisure<em class='pink-ln'> |<\/em> Technology &amp; Telecoms<em class='pink-ln'> |<\/em> Transport<em class='pink-ln'> |<\/em> Travel<em class='pink-ln'> |<\/em> Wealth Management<em class='pink-ln'> |<\/em> Youth<em class='pink-ln'> |<\/em> Youth<\/span>\n\n                    \n                    <h3 class=\"h4\"><a href=\"https:\/\/savanta.com\/eu\/knowledge-centre\/view\/virtual-personas-savanta-new-product\/\">Virtual Personas by Savanta<\/a>\n                    <\/h3>\n                    <div class=\"meta\">\n                                            <em> 26 March 2026 <\/em>  - by <a href=\"https:\/\/savanta.com\/eu\/author\/nick-baker\">Nick Baker<\/a>                     <\/div>\n                  <\/div>\n                <\/article>\n                <!-- Single item -->\n                      <\/div>\n          <div class=\"right-col\">\n            <div class=\"right-row\">\n              \n                      <!-- Single item -->\n              <article class=\"single-card\">\n                \n                                    <figure class=\"bg-cover\">\n                    <div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2025\/11\/Budget-Blog-3.jpg.webp);\">\n                      <img decoding=\"async\" width=\"1024\" height=\"324\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2025\/11\/Budget-Blog-3.jpg\" class=\"attachment-big size-big\" alt=\"\" \/>                    <\/div>\n                    <div class=\"bg-ani\"><\/div>\n                  <\/figure>\n                                <div class=\"card-body\">\n                                      <span class=\"small\">Agencies &amp; Consultancies<em class='pink-ln'> |<\/em> Automotive<em class='pink-ln'> |<\/em> B2B Brands<em class='pink-ln'> |<\/em> Business &amp; Professional Services (B2B)<em class='pink-ln'> |<\/em> Charities &amp; Not-For-Profit<em class='pink-ln'> |<\/em> Consumer Brands<em class='pink-ln'> |<\/em> Eating &amp; Drinking<em class='pink-ln'> |<\/em> Education<em class='pink-ln'> |<\/em> Education<em class='pink-ln'> |<\/em> Energy, Water &amp; Utilities<em class='pink-ln'> |<\/em> Fashion &amp; Beauty<em class='pink-ln'> |<\/em> Financial Services<em class='pink-ln'> |<\/em> FMCG<em class='pink-ln'> |<\/em> Health &amp; Wellbeing<em class='pink-ln'> |<\/em> HNWI<em class='pink-ln'> |<\/em> Luxury<em class='pink-ln'> |<\/em> Media<em class='pink-ln'> |<\/em> MPs<em class='pink-ln'> |<\/em> Pharma<em class='pink-ln'> |<\/em> Politics<em class='pink-ln'> |<\/em> Property &amp; Construction<em class='pink-ln'> |<\/em> Public &amp; Social<em class='pink-ln'> |<\/em> Public Sector<em class='pink-ln'> |<\/em> Retail<em class='pink-ln'> |<\/em> Sport &amp; Leisure<em class='pink-ln'> |<\/em> Technology &amp; Telecoms<em class='pink-ln'> |<\/em> Transport<em class='pink-ln'> |<\/em> Travel<em class='pink-ln'> |<\/em> Wealth Management<em class='pink-ln'> |<\/em> Youth<em class='pink-ln'> |<\/em> Youth<\/span>\n\n                  \n                  <h3 class=\"h5\"><a href=\"https:\/\/savanta.com\/eu\/knowledge-centre\/view\/4-shifts-shaping-research-and-marketing-in-2026\/\">The 4 shifts shaping research and marketing in 2026<\/a>\n                  <\/h3>\n                  <div class=\"meta\">\n                                        <em> 11 November 2025 <\/em>  - by <a href=\"https:\/\/savanta.com\/eu\/author\/caroline-hawkings\">Caroline Hawkings<\/a>                   <\/div>\n                <\/div>\n              <\/article>\n                      <!-- Single item -->\n              <article class=\"single-card\">\n                \n                                    <figure class=\"bg-cover\">\n                    <div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2025\/11\/Piggy-Bank.jpg.webp);\">\n                      <img decoding=\"async\" width=\"1024\" height=\"373\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2025\/11\/Piggy-Bank.jpg\" class=\"attachment-big size-big\" alt=\"\" \/>                    <\/div>\n                    <div class=\"bg-ani\"><\/div>\n                  <\/figure>\n                                <div class=\"card-body\">\n                                      <span class=\"small\">Agencies &amp; Consultancies<em class='pink-ln'> |<\/em> Automotive<em class='pink-ln'> |<\/em> B2B Brands<em class='pink-ln'> |<\/em> Business &amp; Professional Services (B2B)<em class='pink-ln'> |<\/em> Charities &amp; Not-For-Profit<em class='pink-ln'> |<\/em> Consumer Brands<em class='pink-ln'> |<\/em> Eating &amp; Drinking<em class='pink-ln'> |<\/em> Education<em class='pink-ln'> |<\/em> Education<em class='pink-ln'> |<\/em> Energy, Water &amp; Utilities<em class='pink-ln'> |<\/em> Fashion &amp; Beauty<em class='pink-ln'> |<\/em> Financial Services<em class='pink-ln'> |<\/em> FMCG<em class='pink-ln'> |<\/em> Health &amp; Wellbeing<em class='pink-ln'> |<\/em> HNWI<em class='pink-ln'> |<\/em> Luxury<em class='pink-ln'> |<\/em> Media<em class='pink-ln'> |<\/em> MPs<em class='pink-ln'> |<\/em> Pharma<em class='pink-ln'> |<\/em> Politics<em class='pink-ln'> |<\/em> Property &amp; Construction<em class='pink-ln'> |<\/em> Public &amp; Social<em class='pink-ln'> |<\/em> Public Sector<em class='pink-ln'> |<\/em> Retail<em class='pink-ln'> |<\/em> Sport &amp; Leisure<em class='pink-ln'> |<\/em> Technology &amp; Telecoms<em class='pink-ln'> |<\/em> Transport<em class='pink-ln'> |<\/em> Travel<em class='pink-ln'> |<\/em> Wealth Management<em class='pink-ln'> |<\/em> Youth<em class='pink-ln'> |<\/em> Youth<\/span>\n\n                  \n                  <h3 class=\"h5\"><a href=\"https:\/\/savanta.com\/eu\/knowledge-centre\/view\/4-quick-turn-research-ideas-to-spend-leftover-budget\/\">4 quick-turn research ideas to spend your leftover budget wisely<\/a>\n                  <\/h3>\n                  <div class=\"meta\">\n                                        <em> 4 November 2025 <\/em>  - by <a href=\"https:\/\/savanta.com\/eu\/author\/caroline-hawkings\">Caroline Hawkings<\/a>                   <\/div>\n                <\/div>\n              <\/article>\n                      <!-- Single item -->\n              <article class=\"single-card\">\n                \n                                    <figure class=\"bg-cover\">\n                    <div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2024\/08\/Economic-Money.jpg.webp);\">\n                      <img decoding=\"async\" width=\"1024\" height=\"404\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2024\/08\/Economic-Money.jpg\" class=\"attachment-big size-big\" alt=\"\" \/>                    <\/div>\n                    <div class=\"bg-ani\"><\/div>\n                  <\/figure>\n                                <div class=\"card-body\">\n                                      <span class=\"small\">Agencies &amp; Consultancies<em class='pink-ln'> |<\/em> Automotive<em class='pink-ln'> |<\/em> B2B Brands<em class='pink-ln'> |<\/em> Business &amp; Professional Services (B2B)<em class='pink-ln'> |<\/em> Charities &amp; Not-For-Profit<em class='pink-ln'> |<\/em> Consumer Brands<em class='pink-ln'> |<\/em> Eating &amp; Drinking<em class='pink-ln'> |<\/em> Education<em class='pink-ln'> |<\/em> Education<em class='pink-ln'> |<\/em> Energy, Water &amp; Utilities<em class='pink-ln'> |<\/em> Fashion &amp; Beauty<em class='pink-ln'> |<\/em> Financial Services<em class='pink-ln'> |<\/em> FMCG<em class='pink-ln'> |<\/em> Health &amp; Wellbeing<em class='pink-ln'> |<\/em> HNWI<em class='pink-ln'> |<\/em> Luxury<em class='pink-ln'> |<\/em> Media<em class='pink-ln'> |<\/em> MPs<em class='pink-ln'> |<\/em> Pharma<em class='pink-ln'> |<\/em> Politics<em class='pink-ln'> |<\/em> Property &amp; Construction<em class='pink-ln'> |<\/em> Public &amp; Social<em class='pink-ln'> |<\/em> Public Sector<em class='pink-ln'> |<\/em> Retail<em class='pink-ln'> |<\/em> Sport &amp; Leisure<em class='pink-ln'> |<\/em> Technology &amp; Telecoms<em class='pink-ln'> |<\/em> Transport<em class='pink-ln'> |<\/em> Travel<em class='pink-ln'> |<\/em> Wealth Management<em class='pink-ln'> |<\/em> Youth<em class='pink-ln'> |<\/em> Youth<\/span>\n\n                  \n                  <h3 class=\"h5\"><a href=\"https:\/\/savanta.com\/eu\/knowledge-centre\/view\/remaining-budget-2025\/\">Get set for 2026: make your remaining budget work harder<\/a>\n                  <\/h3>\n                  <div class=\"meta\">\n                                        <em> 24 October 2025 <\/em>  - by <a href=\"https:\/\/savanta.com\/eu\/author\/caroline-hawkings\">Caroline Hawkings<\/a>                   <\/div>\n                <\/div>\n              <\/article>\n                      <!-- Single item -->\n              <article class=\"single-card\">\n                \n                                    <figure class=\"bg-cover\">\n                    <div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2025\/10\/pexels-stefanstefancik-91216.jpg.webp);\">\n                      <img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2025\/10\/pexels-stefanstefancik-91216.jpg\" class=\"attachment-big size-big\" alt=\"\" \/>                    <\/div>\n                    <div class=\"bg-ani\"><\/div>\n                  <\/figure>\n                                <div class=\"card-body\">\n                                      <span class=\"small\">Consumer Brands<em class='pink-ln'> |<\/em> Luxury<em class='pink-ln'> |<\/em> Wealth Management<\/span>\n\n                  \n                  <h3 class=\"h5\"><a href=\"https:\/\/savanta.com\/eu\/knowledge-centre\/view\/new-trends-driving-luxury-travel-for-uk-millionaires\/\">Beyond possessions: the new trends driving luxury travel for UK millionaires<\/a>\n                  <\/h3>\n                  <div class=\"meta\">\n                                        <em> 2 October 2025 <\/em>                   <\/div>\n                <\/div>\n              <\/article>\n        \n            <\/div>\n          <\/div>\n        <\/div>\n\n              <\/div>\n    <\/section>\n\n\n  <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Scroll Our approach Services Audience expertise Case studies Reports Shaun Austin Head of Media &amp; Agencies Get in touch If you\u2019re looking for a research partner to support you across the full scope of your agency or consultancy to enhance your position in the market and win more pitches\u2026 look no further! Creative and concept development and testing. Proposition development. Audience understanding. Ongoing tracking to demonstrate your ROI. Without these insights, it\u2019s all just guesswork. And that just won\u2019t cut it with your clients. Our specialist team delivers insight and data services to agencies and consultancies using a combination of proprietary survey technology, deep sector expertise, global access to audiences and intelligent products. All designed to make running your research projects as easy and pain free as possible. While giving you that illusive edge in a crowded market. Win new business Drive engagement and lead generation Develop and measure campaigns Develop compelling products and services Access your target audience Understand your target market Win new business Adding new logos to your creds deck is crucial for continuing commercial success. When it comes to a new business pitch, there\u2019s no doubt that having data and insights that support your proposition will help you stand out. Our agency research will help you win new business! Essentials pitch winner This is a low-cost solution that\u2019s fast and flexible. With data and insights at the ready to enhance your proposal, we\u2019ll help you maintain a winning streak. BrandVue Essentials Responding to a tender? Outbound prospecting? Supporting an existing client? BrandVue Essentials incorporates market intelligence trend data on over 2,500 UK brands across 14 sectors. See how brands are performing across hundreds of metrics over multiple years. Omnibus surveys An easy and effective way to test an idea or understand a broad audience. We have multiple omnibus surveys covering a range of audiences \u2013 from students to sole traders, millionaires to MPs. Of course, we also have a UK nationally representative omnibus for good measure. Drive engagement and lead generation Being top of mind amongst your existing and potential clients may be the difference between receiving a brief and not. Outbound sales can be hard. Create a lead generation strategy that\u2019s content-led and works smarter, not harder, to drive new business sales. Thought leadership Sharing your approach, forecasts and advice is a powerful way to increase the profile of your brand. Craft compelling thought leadership material that prompts deep thinking by following Savanta\u2019s Seven Rs. Short-form content for PR Create an ongoing stream of content about your agency touches on industry or seasonal trends. A great way to keep clients and prospects updated with valuable stats and insights. Our quick quantitative or qualitative offering is a cost-effective way of producing content without breaking the bank. Omnibus surveys An easy and effective way to test an idea or understand a broad audience. We have multiple omnibus surveys covering a range of audiences \u2013 from students and sole traders to millionaires and MPs. Of course, we also have a UK nationally representative omnibus for good measure. Develop and measure campaigns From creation and development of campaigns to optimisation and testing, through to ongoing measurement. We have a suite of solutions to support agencies throughout the project lifecycle, enabling better decision making and helping them to prove ROI. Brand tracking To stay one step ahead, it\u2019s vital to measure and monitor marketing strategy effectiveness and whether shifting brand perceptions align to long-term goals. It\u2019s all about improving targeting and cut-through. Brand tracking allows you to benchmark your brand\u2019s strength in a competitive context and set targets for brand growth. Campaign evaluation Test and refine your marketing campaign in terms of saliency, stand-out, message take-out, impact on brand perceptions and KPIs. Measure the impact your campaigns have had on your overall brand health. Creative development Sometimes you just need a few extra brains to work through a creative concept you\u2019re developing for a client. Data-backed insight can help you refine and adapt your proposed creative and messaging. Message and campaign development Influence attitudes and behaviours with messages and campaigns that perfectly to resonate with target audiences. Gaining emotional engagement is hard. We advise on the messages, formats and channels that will help your clients stand out. We also conduct campaign performance analysis by looking at the cut-through and measuring the impact on brand awareness and desired consumer behaviour. Develop compelling products and services Want to ensure your next product or service flies? No problem. We can help you by identifying unmet needs, co-creating new solutions, and testing and refining existing late-stage concepts. Ideation and concept development Enhance your current portfolio. Successfully bring new ideas to market. Put customer insight at the heart of your product and concept development. By identifying unmet needs in the market or your product portfolio, we can help guide your product roadmap or facilitate co-creation for customers and prospects. Concept testing What\u2019s the most important thing to do before you launch a big campaign for a client? Test your target! Doing this before launch helps optimise and refine creative and messaging for accelerated impact. What\u2019s the most important thing to do after a launch? Evaluate your client\u2019s end-user! We can help you understand campaign impact ROI and the performance of every element against KPIs. Tools include digital ad-pretesting, campaign optimiser and biometrics to understand emotional impact. Pricing strategy Identify the optimal pricing model for your customers and prospects, the level of price sensitivity, and how adoption will change in response to pricing shifts. Pin-point the specific price-point to maximise returns from client work. Access your target audience Having a deep understanding of your clients target customer will better inform your work; our agency research can inform creative development and media planning to market and product understanding. We will reach a variety of relevant audiences, using a range of digital and offline methods . Global consumers Looking to access global online consumer research panels? Through a combination of owned panels and relationships with market specialists, we can access representative consumers in over 55 markets online, with over 300 profiling data points. Business professionals A traditionally tough audience to reach, we use a combination of online panels and bespoke recruitment, alongside old school telephone methodology to reach business professionals who aren\u2019t online. High net worth individuals Access, engage, and understand your clients and prospects through our high-net-worth specialist team. Gain a deeper understanding of how wealthy, high-income earners and affluent audiences act, feel, think, and prioritise. Members of Parliament Trusted to deliver public sector research and advise on policy development, we work across a range of issues and audiences, including vulnerable and minority groups. Our approach is considered and sympathetic to the sensitivities of challenges faced. Gen Z Access Generation Z with our engaged panel of over 150,000 members. We offer a range of services, including: focus groups, in-depth interviews, ethnographic approaches, surveys, co-creation workshops, social media monitoring, immersion sessions, online communities, and video insights. Understand your target market Map out how and why consumers and business professionals buy solutions. What triggers the need? Who\u2019s involved? What matters to them? Where do they look? And who do they trust? Market sizing and trends Building an accurate and comprehensive picture of the market in which you operate means you can harness big opportunities. We profile key buyers, identify market size \u2013 including key segments and growth patterns \u2013 and calculate your market share relative to competitors. Audience and market segmentation Who is your target market, what segments best fit your offer, and how can you access and market to them? We help you reveal the ideal go-to-market propositions for each segment. Find out how best to reach new clients and how to talk to them. Audience expertise Consumer High quality data is at the heart of great decision making. We ensure you\u2019re researching the consumer market in a way that\u2019s on-brand and engaging. B2B Engage with decision makers. Key to the success of business to business (B2B) engagement is high quality target audience research. HNWIs Considering their spend and potential, the High-net-worth individuals (HNWIs) audience is vital to understand for luxury, high-end brands. Access precious insights into this small but diverse group. MPs From Westminster to Brussels understanding the ever-evolving political landscape is key to your reputation, policy positioning and engagement activities. Students From applicants to students and graduates and an unsurpassed youth and student research panel, we provide target audience research for further and higher education specialist audiences. Youth It\u2019s easy to homogenise the youth of today. Diverse, culturally aware and tech savvy, we help you expose the diverse interests and opinions of the younger generation. Case studies International accounting firmThought leadership Learn More Strategy consulting firmScripting around the clock Learn More Brand FinanceGlobal Soft Power Index Learn More Elvis CommunicationsGlobal activation Learn More Toyota \u2013 The&amp;PartnershipModel development Learn More &#8220;We were really pleased with the bespoke solution which was turned around in a very tight timeframe yet produced genuine insights across a broad number of markets. We were able to get a genuine sense of people\u2019s attitudes and behaviours around key topics as well as important feedback on our creative development. It felt like Savanta were a part of our team rather than supplier.\u201d Planning Team The&amp;Partnership Agencies &amp; Consultancies Newsletter Click below to stay up to date with the latest industry trends and insights and to receive news on our latest product launches and work. Sign up Featured reports Eco Index 2021: Will the Covid-19 recovery be green? Following on from last year\u2019s inaugural survey, Savanta\u2019s latest Eco Index report reveals where people stand on key environmental issues and what action they want to see. Download the report below. Learn More The UK&#8217;s Top 100 Most Loved Brands 2022 We&#8217;ve canvassed more than 200,000 UK adults, asking them about over 2,500 brands. We&#8217;ve used the results to bring together comprehensive a list of the top 100 brands they love with rankings across age, gender, and region. Download the report below. Learn More Delivering Successful Thought Leadership Programmes (UK) In an increasingly crowded marketplace, a successful thought leadership programme is a powerful tool to increase the profile of your brand. Download our report now. Learn More Want to discover how we can help your brand? Contact us Knowledge Centre View all Explore | Virtual Personas by Savanta 26 March 2026 &#8211; by Nick Baker | The 4 shifts shaping research and marketing in 2026 11 November 2025 &#8211; by Caroline Hawkings | 4 quick-turn research ideas to spend your leftover budget wisely 4 November 2025 &#8211; by Caroline Hawkings | Get set for 2026: make your remaining budget work harder 24 October 2025 &#8211; by Caroline Hawkings | Beyond possessions: the new trends driving luxury travel for UK millionaires 2 October 2025<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-24991","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/savanta.com\/eu\/wp-json\/wp\/v2\/pages\/24991","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/savanta.com\/eu\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/savanta.com\/eu\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/savanta.com\/eu\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/savanta.com\/eu\/wp-json\/wp\/v2\/comments?post=24991"}],"version-history":[{"count":0,"href":"https:\/\/savanta.com\/eu\/wp-json\/wp\/v2\/pages\/24991\/revisions"}],"wp:attachment":[{"href":"https:\/\/savanta.com\/eu\/wp-json\/wp\/v2\/media?parent=24991"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}