{"id":24289,"date":"2022-07-19T12:23:18","date_gmt":"2022-07-19T12:23:18","guid":{"rendered":"https:\/\/savanta.com\/copy-of-business-to-business-brands-3\/"},"modified":"2024-08-20T10:42:32","modified_gmt":"2024-08-20T09:42:32","slug":"consumer-brands","status":"publish","type":"page","link":"https:\/\/savanta.com\/eu\/consumer-brands\/","title":{"rendered":"How we help: Consumer brands"},"content":{"rendered":"<div id=\"pl-24289\"  class=\"panel-layout\" ><div id=\"pg-24289-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-24289-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-24289-0-0-0\" class=\"so-panel widget widget_one-page-navigation-widget panel-first-child\" data-index=\"0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-one-page-navigation-widget so-widget-one-page-navigation-widget-default-d75171398898-24289\"\n\t\t\t\n\t\t>\r\n  <div class=\"wrapper-vid-img  sec-space-bottom\">\r\n                    <div class=\"banner-video-img \">\r\n            \r\n            <figure class=\"bg-cover\">\r\n                <div class=\"bg slide-image-up slide-image-up-half\"\r\n                    style=\"background-image: url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/09\/Consumer-Brands-1920x1183.jpg.webp);\">\r\n                    <img decoding=\"async\" width=\"1920\" height=\"1183\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/09\/Consumer-Brands-1920x1183.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" \/>                <\/div>\r\n                <div class=\"bg-ani\"><\/div>\r\n            <\/figure>\r\n             <button class=\"button-down-arrow\" >\r\n                <span class=\"txt-down\">Scroll<\/span>\r\n                <span class=\"txt-arrow\"><\/span>\r\n            <\/button>\r\n        <\/div>\r\n                \r\n           \r\n               <div class=\"cb-nav-bar-wrap\">\r\n        <nav class=\"cb-nav-bar\">\r\n            <div class=\"container\">\r\n                <ul>\r\n                                            \r\n\r\n                    <li class=\"active \" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#our-approach\">Our approach<\/a>\r\n                        \r\n                    <\/li>\r\n                                             \r\n\r\n                    <li class=\"\" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#services\">Services<\/a>\r\n                        \r\n                    <\/li>\r\n                                             \r\n\r\n                    <li class=\"\" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#audience-expertise\">Audience expertise<\/a>\r\n                        \r\n                    <\/li>\r\n                                             \r\n\r\n                    <li class=\"\" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#featured-case-studies\">Case studies<\/a>\r\n                        \r\n                    <\/li>\r\n                                             \r\n\r\n                    <li class=\"\" role=\"tab\" aria-selected=\"false\">\r\n                           \r\n                        <a href=\"#featured-reports\">Reports<\/a>\r\n                        \r\n                    <\/li>\r\n                                         \r\n                <\/ul>\r\n            <\/div>\r\n        <\/nav>\r\n        <\/div>\r\n    \r\n \r\n    <\/div>\r\n<\/div><\/div><div id=\"panel-24289-0-0-1\" class=\"so-panel widget widget_top-image-with-right-content-widget\" data-index=\"1\" ><div id=\"our-approach\" class=\"panel-widget-style panel-widget-style-for-24289-0-0-1\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-top-image-with-right-content-widget so-widget-top-image-with-right-content-widget-default-d75171398898-24289\"\n\t\t\t\n\t\t><section class=\"overview sec-space-90\">\n            <div class=\"container\">\n                <div class=\"row\">\n                    <div class=\"col-lg-4 offset-lg-1 col-md-4\">\n                        <div class=\"overview-avtar\" data-aos=\"fade-up\">\n                            <figure class=\"bg-cover\">\n                                <div class=\"bg\"                                     style=\"background-image: url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2023\/06\/Steve-Brown-768x768-2-2.png);\"  >\n                                    <img decoding=\"async\" src=\"https:\/\/savanta.com\/eu\/wp-content\/themes\/savanta\/resources\/images\/dot-black.svg\" alt=\"\">\n                                <\/div>\n                            <\/figure>\n                        <\/div>\n                                                <div class=\"auhor-wrap\" data-aos=\"fade-up\">\n                                                        <strong>Steven Brown<\/strong>\n                                                                                     <span>Head of Brands<\/span>\n                                                                                    <a href=\"\/contact\/us\" class=\"btn-simple-arrow\">Get in touch<\/a>\n                                                <\/div>\n                                        <\/div>\n                                        <div class=\"col-lg-7 col-md-8 overview-details\">\n                        <p>Get closer to your customer. Understand what people think, feel and do. Develop products and services to meet their needs. Craft messages that resonate.<\/p>\n<p>Our retail research and consumer packaged goods (CPG) research experts can cherry pick from an array of tried-and-tested research solutions. We\u2019re mixed-method practitioners and we\u2019ve honed the skill of crafting bespoke consumer research solutions based on complex business challenges.<\/p>\n                    <\/div>\n                                <\/div>\n            <\/div>\n        <\/section>\n        \n<\/div><\/div><\/div><div id=\"panel-24289-0-0-2\" class=\"so-panel widget widget_consumer-services-widget\" data-index=\"2\" ><div id=\"services\" class=\"panel-widget-style panel-widget-style-for-24289-0-0-2\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-consumer-services-widget so-widget-consumer-services-widget-default-d75171398898-24289\"\n\t\t\t\n\t\t>     \r\n<div class=\"tabs-cb sec-space-90\" id=\"services-offered\">\r\n            <div class=\"container \">\r\n               \r\n                <div class=\"dflex\">\r\n                    <!-- Posts top \/\/-->\r\n                    <ul class=\"tabs-left\" role=\"tablist\" data-aos=\"fade-up\">\r\n                                                <li class=\"tab-b408827b-ff04-4c40-a424-60ef8e3996800 active \" rel=\"tab-b408827b-ff04-4c40-a424-60ef8e3996800\" tabindex=\"0\">Customer and shopper strategy<\/li>\r\n                                            <li class=\"tab-b408827b-ff04-4c40-a424-60ef8e3996801 \" rel=\"tab-b408827b-ff04-4c40-a424-60ef8e3996801\" tabindex=\"0\">Brand and communications<\/li>\r\n                                            <li class=\"tab-b408827b-ff04-4c40-a424-60ef8e3996802 \" rel=\"tab-b408827b-ff04-4c40-a424-60ef8e3996802\" tabindex=\"0\">Innovation<\/li>\r\n                                           \r\n                    <\/ul>\r\n                    <div class=\"tab-container\">\r\n                                                <button class=\"d_active  accordion-btn\" role=\"button\" aria-expanded=\"true\" rel=\"tab-b408827b-ff04-4c40-a424-60ef8e3996800\">Customer and shopper strategy<\/button>\r\n                        <div class=\"tab_content tab-b408827b-ff04-4c40-a424-60ef8e3996800\" data-aos=\"fade-up\"    >\r\n                            <p>The customer context is increasingly challenging, competition is intense, and the market is complex. Consumer brands have less time to respond and zero room for oversights. Strategy remains critical. To leverage a customer-centric approach, you need a solid understanding of customer needs and behaviours, instore and online. It\u2019s time to understand your business through the eyes, voice and behaviours of your consumers.<\/p>\n                                <div class=\"accordion-section-cst\">\r\n                                    <!-- single items  -->\r\n\r\n                                                                       \r\n                                    <div class=\"single-acco\">\r\n                                        \r\n                                        <button class=\"btn-acco\" role=\"button\">Shopper behaviour<\/button>\r\n                                        \r\n                                        <div class=\"accodion-body\">\r\n                                           <p>Shopper behaviour research helps you understand your customers\u2019 habits and how to influence them. Whether your core challenges are around in-store activation or understanding online shopping behaviour, we\u2019ll help you engage better with customers and achieve sustainable growth, through actionable insights.<\/p>\n                                        <\/div>\r\n                                    <\/div>\r\n\r\n                                                                      <!-- single items  -->\r\n                                   \r\n    \r\n                                <\/div>\r\n                        <\/div>\r\n                        <!-- #tab1 -->\r\n                                              <button class=\" accordion-btn\" role=\"button\"  rel=\"tab-b408827b-ff04-4c40-a424-60ef8e3996801\">Brand and communications<\/button>\r\n                        <div class=\"tab_content tab-b408827b-ff04-4c40-a424-60ef8e3996801\" data-aos=\"fade-up\" >\r\n                            <p>Ensuring your brand remains relevant, credible and distinctive is key. The marketplace is noisy. But you need to be an attractor. Allowing your brand to command desired pricing. While scaling for competitive advantage and offering consistency across local and global markets. Combining smart research and analysis techniques, with a deep knowledge of branding and communication, we\u2019ll help you develop perfect brand positioning, while optimising and tracking brand communications.<\/p>\n                                <div class=\"accordion-section-cst\">\r\n                                    <!-- single items  -->\r\n\r\n                                                                       \r\n                                    <div class=\"single-acco\">\r\n                                        \r\n                                        <button class=\"btn-acco\" role=\"button\">Enhance your brand<\/button>\r\n                                        \r\n                                        <div class=\"accodion-body\">\r\n                                           <p>From brand positioning and brand portfolio management to brand health and brand tracking, we can help you enhance your brand for maximum awareness, voice and stand-out.<\/p>\n                                        <\/div>\r\n                                    <\/div>\r\n\r\n                                   \r\n                                    <div class=\"single-acco\">\r\n                                        \r\n                                        <button class=\"btn-acco\" role=\"button\">Optimise the marketing mix<\/button>\r\n                                        \r\n                                        <div class=\"accodion-body\">\r\n                                           <p>For the perfect blend across your marketing mix, select from our menu of tools, including our campaign optimiser, campaign tracking, pre-launch testing, campaign development, price sensitivity and packaging testing.<\/p>\n                                        <\/div>\r\n                                    <\/div>\r\n\r\n                                   \r\n                                    <div class=\"single-acco\">\r\n                                        \r\n                                        <button class=\"btn-acco\" role=\"button\">Better position your offer<\/button>\r\n                                        \r\n                                        <div class=\"accodion-body\">\r\n                                           <p>Where do you fit? Are you maximising your position? Within our consumer research team, we can provide a wealth of range architecture, usage and attitude and trend analysis tools.<\/p>\n                                        <\/div>\r\n                                    <\/div>\r\n\r\n                                                                      <!-- single items  -->\r\n                                   \r\n    \r\n                                <\/div>\r\n                        <\/div>\r\n                        <!-- #tab1 -->\r\n                                              <button class=\" accordion-btn\" role=\"button\"  rel=\"tab-b408827b-ff04-4c40-a424-60ef8e3996802\">Innovation<\/button>\r\n                        <div class=\"tab_content tab-b408827b-ff04-4c40-a424-60ef8e3996802\" data-aos=\"fade-up\" >\r\n                            <p>In times of high inflation, successful brands must continue to invest in new product development (NPD) to reach new category buyers, steal share and grow incremental value. But between 60-80% of innovations fail due to poor performance around development, implementation or marketing. We have a range of solutions that allow our clients to move through the NPD funnel with confidence. It\u2019s time to launch innovations and succeed in the marketplace!<\/p>\n                                <div class=\"accordion-section-cst\">\r\n                                    <!-- single items  -->\r\n\r\n                                                                       \r\n                                    <div class=\"single-acco\">\r\n                                        \r\n                                        <button class=\"btn-acco\" role=\"button\">Generate ideas<\/button>\r\n                                        \r\n                                        <div class=\"accodion-body\">\r\n                                           <p>We\u2019ll help you develop new ideas with our consumer and expert immersions. Test and validate the needs and wants of your key audiences and understand the size of the market you want to target.<\/p>\n                                        <\/div>\r\n                                    <\/div>\r\n\r\n                                   \r\n                                    <div class=\"single-acco\">\r\n                                        \r\n                                        <button class=\"btn-acco\" role=\"button\">Concept testing<\/button>\r\n                                        \r\n                                        <div class=\"accodion-body\">\r\n                                           <p>Validate your concepts to maximise opportunities for in-market success in a complex and ever-changing world. We screen early-stage concepts, as well as conducting total unduplicated reach and frequency analysis (TURF), price and pack optimisation. <\/p>\n                                        <\/div>\r\n                                    <\/div>\r\n\r\n                                   \r\n                                    <div class=\"single-acco\">\r\n                                        \r\n                                        <button class=\"btn-acco\" role=\"button\">Product testing <\/button>\r\n                                        \r\n                                        <div class=\"accodion-body\">\r\n                                           <p>Around 80% of new products fail because organisations don\u2019t apply a rigorous framework to their development and implementation. Once you have identified your concept, we can test the product both in the home and out of home environment.<\/p>\n                                        <\/div>\r\n                                    <\/div>\r\n\r\n                                   \r\n                                    <div class=\"single-acco\">\r\n                                        \r\n                                        <button class=\"btn-acco\" role=\"button\">Consumer and commercial validation<\/button>\r\n                                        \r\n                                        <div class=\"accodion-body\">\r\n                                           <p>Conduct a final mix test with volumetric forecasting to validate your new product concept.<\/p>\n                                        <\/div>\r\n                                    <\/div>\r\n\r\n                                   \r\n                                    <div class=\"single-acco\">\r\n                                        \r\n                                        <button class=\"btn-acco\" role=\"button\">Pre-launch planning<\/button>\r\n                                        \r\n                                        <div class=\"accodion-body\">\r\n                                           <p>To maximise the effectiveness of any new product innovation, you must look at the whole picture; test, evolve and adapt. This includes testing the impact of your packaging and your marketing campaign on target audiences. <\/p>\n                                        <\/div>\r\n                                    <\/div>\r\n\r\n                                   \r\n                                    <div class=\"single-acco\">\r\n                                        \r\n                                        <button class=\"btn-acco\" role=\"button\">Post launch validation<\/button>\r\n                                        \r\n                                        <div class=\"accodion-body\">\r\n                                           <p>Monitor early launch performance and conduct final mix validation testing.<\/p>\n                                        <\/div>\r\n                                    <\/div>\r\n\r\n                                                                      <!-- single items  -->\r\n                                   \r\n    \r\n                                <\/div>\r\n                        <\/div>\r\n                        <!-- #tab1 -->\r\n                      \r\n                        \r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n\r\n\r\n\r\n  \r\n<\/div><\/div><\/div><div id=\"panel-24289-0-0-3\" class=\"so-panel widget widget_audience-expertise-widget\" data-index=\"3\" ><div id=\"audience-expertise\" class=\"panel-widget-style panel-widget-style-for-24289-0-0-3\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-audience-expertise-widget so-widget-audience-expertise-widget-default-d75171398898-24289\"\n\t\t\t\n\t\t><section class=\"four-column-text sec-space-90\" id=\"audience-expertise\">\r\n            <div class=\"container\">\r\n                <div class=\"dflex\">\r\n                                      <div class=\"col-left\" data-aos=\"fade-up\">\r\n                        <h2>Audience expertise<\/h2>\r\n                    <\/div>\r\n                                                        <div class=\"col-right\">\r\n                        <!-- Single Item -->\r\n                                                <div class=\"col-three-one\" data-aos=\"fade-up\">\r\n                                                                                  <h3 class=\"h5\"><a href=\"\/audience-panels\/consumer\">Consumer<\/a><\/h3>\r\n                                                                                <p>High quality data is at the heart of great decision making. We ensure you\u2019re researching the consumer market in a way that\u2019s on-brand and engaging.<\/p>\n                            \r\n                        <\/div>\r\n                                              <div class=\"col-three-one\" data-aos=\"fade-up\">\r\n                                                                                  <h3 class=\"h5\"><a href=\"\/audience-panels\/b2b\/\">B2B<\/a><\/h3>\r\n                                                                                <p>Engage with decision makers. Key to the success of business to business (B2B) engagement is high quality target audience research.<\/p>\n                            \r\n                        <\/div>\r\n                                              <div class=\"col-three-one\" data-aos=\"fade-up\">\r\n                                                                                  <h3 class=\"h5\"><a href=\"\/audience-panels\/high-net-worth-individuals\/\">HNWIs<\/a><\/h3>\r\n                                                                                <p>Considering their spend and potential, the High-net-worth individuals (HNWIs) audience is vital to understand for luxury, high-end brands. Access precious insights into this small but diverse group<\/p>\n                            \r\n                        <\/div>\r\n                                              <div class=\"col-three-one\" data-aos=\"fade-up\">\r\n                                                                                  <h3 class=\"h5\"><a href=\"\/audience-panels\/mps\/\">MPs<\/a><\/h3>\r\n                                                                                <p>From Westminster to Brussels understanding the ever-evolving political landscape is key to your reputation, policy positioning and engagement activities.<\/p>\n                            \r\n                        <\/div>\r\n                                              <div class=\"col-three-one\" data-aos=\"fade-up\">\r\n                                                                                  <h3 class=\"h5\"><a href=\"\/audience-panels\/students\/\">Students<\/a><\/h3>\r\n                                                                                <p>From applicants to students and graduates and an unsurpassed youth and student research panel, we provide target audience research for further and higher education specialist audiences.<\/p>\n                            \r\n                        <\/div>\r\n                                              <div class=\"col-three-one\" data-aos=\"fade-up\">\r\n                                                                                  <h3 class=\"h5\"><a href=\"\/audience-panels\/youth\/\">Youth<\/a><\/h3>\r\n                                                                                <p>It\u2019s easy to homogenise the youth of today. Diverse, culturally aware and tech savvy, we help you expose the diverse interests and opinions of the younger generation.<\/p>\n                            \r\n                        <\/div>\r\n                                              <!-- Single Item -->\r\n                        \r\n                    <\/div>\r\n                                  <\/div>\r\n            <\/div>\r\n        <\/section>\r\n        <\/div><\/div><\/div>           \n         \n        <section class=\"case-study-widget sec-space-90 is-visible\" id=\"featured-case-studies\">\n            <div class=\"container\">\n                            <div class=\"title-wrap\">\n                    <h2 data-aos=\"fade-up\">Case studies<\/h2>\n                                        <a href=\"\/case-studies\/\" class=\"btn btn-arrow btn-white\" data-aos=\"fade-up\">View all <\/a>\n                                  <\/div>\n              \n                                <div class=\"case-study-slider\"  >\n                    <div class=\"swiper-wrapper\">\n                             <!-- single slide -->\n                         <div class=\"swiper-slide\">\n\n                            <div class=\"single-item\">\n                                <div class=\"item-left\">\n                                    <div class=\"item-wrap\">\n\n                                        <h2 data-swiper-parallax-y=\"-50\" data-swiper-parallax-duration=\"500\"\n                                        data-swiper-parallax-opacity=\"0\"> Nuffield Health<strong>Award-winning brand strategy<\/strong> <\/h2>\n                                    <p data-swiper-parallax-y=\"-20\" data-swiper-parallax-duration=\"700\"\n                                        data-swiper-parallax-opacity=\"0\"><\/p>\n                                    <a href=\"https:\/\/savanta.com\/eu\/case-studies\/nuffield-health\/\" class=\"btn btn-arrow btn-white\" data-swiper-parallax-y=\"-30\"\n                                        data-swiper-parallax-duration=\"1000\" data-swiper-parallax-opacity=\"0\">\n                                        Learn More <\/a>\n                                    <\/div>\n                                <\/div>\n                                                                <div class=\"item-right\">\n                                    <figure data-swiper-parallax-x=\"-150\" data-swiper-parallax-duration=\"1000\">\n                                                                               \n                                        <img decoding=\"async\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/07\/Healthcare-Provider-e1664270073357.png.webp\" alt=\"\" >\n                                    <\/figure>\n\n                                    <div class=\"animate-img\">\n                                    <svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n                                            xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" width=\"180px\"\n                                            height=\"180px\" viewBox=\"0 0 90 90\" xml:space=\"preserve\">\n                                            <circle class=\"circle\" cx=\"45\" cy=\"45\" r=\"36\" fill=\"transparent\"\n                                                stroke=\"black\" stroke-width=\"9\"><\/circle>\n                                            <circle class=\"another-circle\" transform=\"rotate(-90 45 45)\" cx=\"45\" cy=\"45\"\n                                                r=\"36\" fill=\"transparent\" stroke=\"black\" stroke-width=\"9\"><\/circle>\n\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n                           \n                            <\/div>\n                        <\/div>\n                        <!-- single slide -->\n                         <!-- single slide -->\n                         <div class=\"swiper-slide\">\n\n                            <div class=\"single-item\">\n                                <div class=\"item-left\">\n                                    <div class=\"item-wrap\">\n\n                                        <h2 data-swiper-parallax-y=\"-50\" data-swiper-parallax-duration=\"500\"\n                                        data-swiper-parallax-opacity=\"0\"> Vodafone<strong>Sales with the power of thought<\/strong> <\/h2>\n                                    <p data-swiper-parallax-y=\"-20\" data-swiper-parallax-duration=\"700\"\n                                        data-swiper-parallax-opacity=\"0\"><\/p>\n                                    <a href=\"https:\/\/savanta.com\/eu\/case-studies\/vodafone-uk\/\" class=\"btn btn-arrow btn-white\" data-swiper-parallax-y=\"-30\"\n                                        data-swiper-parallax-duration=\"1000\" data-swiper-parallax-opacity=\"0\">\n                                        Learn More <\/a>\n                                    <\/div>\n                                <\/div>\n                                                                <div class=\"item-right\">\n                                    <figure data-swiper-parallax-x=\"-150\" data-swiper-parallax-duration=\"1000\">\n                                                                               \n                                        <img decoding=\"async\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/07\/Vodafone-thought-leader-isolate-1.0-e1664266627116.png.webp\" alt=\"\" >\n                                    <\/figure>\n\n                                    <div class=\"animate-img\">\n                                    <svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n                                            xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" width=\"180px\"\n                                            height=\"180px\" viewBox=\"0 0 90 90\" xml:space=\"preserve\">\n                                            <circle class=\"circle\" cx=\"45\" cy=\"45\" r=\"36\" fill=\"transparent\"\n                                                stroke=\"black\" stroke-width=\"9\"><\/circle>\n                                            <circle class=\"another-circle\" transform=\"rotate(-90 45 45)\" cx=\"45\" cy=\"45\"\n                                                r=\"36\" fill=\"transparent\" stroke=\"black\" stroke-width=\"9\"><\/circle>\n\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n                           \n                            <\/div>\n                        <\/div>\n                        <!-- single slide -->\n                         <!-- single slide -->\n                         <div class=\"swiper-slide\">\n\n                            <div class=\"single-item\">\n                                <div class=\"item-left\">\n                                    <div class=\"item-wrap\">\n\n                                        <h2 data-swiper-parallax-y=\"-50\" data-swiper-parallax-duration=\"500\"\n                                        data-swiper-parallax-opacity=\"0\"> Fitness First<strong>Rebranding<\/strong> <\/h2>\n                                    <p data-swiper-parallax-y=\"-20\" data-swiper-parallax-duration=\"700\"\n                                        data-swiper-parallax-opacity=\"0\"><\/p>\n                                    <a href=\"https:\/\/savanta.com\/eu\/case-studies\/fitness-first-uk\/\" class=\"btn btn-arrow btn-white\" data-swiper-parallax-y=\"-30\"\n                                        data-swiper-parallax-duration=\"1000\" data-swiper-parallax-opacity=\"0\">\n                                        Learn More <\/a>\n                                    <\/div>\n                                <\/div>\n                                                                <div class=\"item-right\">\n                                    <figure data-swiper-parallax-x=\"-150\" data-swiper-parallax-duration=\"1000\">\n                                                                               \n                                        <img decoding=\"async\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/02\/Fitness-First-1.0-1.png.webp\" alt=\"\" >\n                                    <\/figure>\n\n                                    <div class=\"animate-img\">\n                                    <svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n                                            xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" width=\"180px\"\n                                            height=\"180px\" viewBox=\"0 0 90 90\" xml:space=\"preserve\">\n                                            <circle class=\"circle\" cx=\"45\" cy=\"45\" r=\"36\" fill=\"transparent\"\n                                                stroke=\"black\" stroke-width=\"9\"><\/circle>\n                                            <circle class=\"another-circle\" transform=\"rotate(-90 45 45)\" cx=\"45\" cy=\"45\"\n                                                r=\"36\" fill=\"transparent\" stroke=\"black\" stroke-width=\"9\"><\/circle>\n\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n                           \n                            <\/div>\n                        <\/div>\n                        <!-- single slide -->\n                         <!-- single slide -->\n                         <div class=\"swiper-slide\">\n\n                            <div class=\"single-item\">\n                                <div class=\"item-left\">\n                                    <div class=\"item-wrap\">\n\n                                        <h2 data-swiper-parallax-y=\"-50\" data-swiper-parallax-duration=\"500\"\n                                        data-swiper-parallax-opacity=\"0\"> Canada Life<strong>Proposition development<\/strong> <\/h2>\n                                    <p data-swiper-parallax-y=\"-20\" data-swiper-parallax-duration=\"700\"\n                                        data-swiper-parallax-opacity=\"0\"><\/p>\n                                    <a href=\"https:\/\/savanta.com\/eu\/case-studies\/canada-life\/\" class=\"btn btn-arrow btn-white\" data-swiper-parallax-y=\"-30\"\n                                        data-swiper-parallax-duration=\"1000\" data-swiper-parallax-opacity=\"0\">\n                                        Learn More <\/a>\n                                    <\/div>\n                                <\/div>\n                                                                <div class=\"item-right\">\n                                    <figure data-swiper-parallax-x=\"-150\" data-swiper-parallax-duration=\"1000\">\n                                                                               \n                                        <img decoding=\"async\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/07\/Canada-life-isolate-1.0-e1664266543932.png.webp\" alt=\"\" >\n                                    <\/figure>\n\n                                    <div class=\"animate-img\">\n                                    <svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n                                            xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" width=\"180px\"\n                                            height=\"180px\" viewBox=\"0 0 90 90\" xml:space=\"preserve\">\n                                            <circle class=\"circle\" cx=\"45\" cy=\"45\" r=\"36\" fill=\"transparent\"\n                                                stroke=\"black\" stroke-width=\"9\"><\/circle>\n                                            <circle class=\"another-circle\" transform=\"rotate(-90 45 45)\" cx=\"45\" cy=\"45\"\n                                                r=\"36\" fill=\"transparent\" stroke=\"black\" stroke-width=\"9\"><\/circle>\n\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n                           \n                            <\/div>\n                        <\/div>\n                        <!-- single slide -->\n                         <!-- single slide -->\n                         <div class=\"swiper-slide\">\n\n                            <div class=\"single-item\">\n                                <div class=\"item-left\">\n                                    <div class=\"item-wrap\">\n\n                                        <h2 data-swiper-parallax-y=\"-50\" data-swiper-parallax-duration=\"500\"\n                                        data-swiper-parallax-opacity=\"0\"> Wagamama<strong>Customer experience tracking<\/strong> <\/h2>\n                                    <p data-swiper-parallax-y=\"-20\" data-swiper-parallax-duration=\"700\"\n                                        data-swiper-parallax-opacity=\"0\"><\/p>\n                                    <a href=\"https:\/\/savanta.com\/eu\/case-studies\/wagamama-2\/\" class=\"btn btn-arrow btn-white\" data-swiper-parallax-y=\"-30\"\n                                        data-swiper-parallax-duration=\"1000\" data-swiper-parallax-opacity=\"0\">\n                                        Learn More <\/a>\n                                    <\/div>\n                                <\/div>\n                                                                <div class=\"item-right\">\n                                    <figure data-swiper-parallax-x=\"-150\" data-swiper-parallax-duration=\"1000\">\n                                                                               \n                                        <img decoding=\"async\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2018\/12\/WAGAMAMA-isolated.png.webp\" alt=\"\" >\n                                    <\/figure>\n\n                                    <div class=\"animate-img\">\n                                    <svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n                                            xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" width=\"180px\"\n                                            height=\"180px\" viewBox=\"0 0 90 90\" xml:space=\"preserve\">\n                                            <circle class=\"circle\" cx=\"45\" cy=\"45\" r=\"36\" fill=\"transparent\"\n                                                stroke=\"black\" stroke-width=\"9\"><\/circle>\n                                            <circle class=\"another-circle\" transform=\"rotate(-90 45 45)\" cx=\"45\" cy=\"45\"\n                                                r=\"36\" fill=\"transparent\" stroke=\"black\" stroke-width=\"9\"><\/circle>\n\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n                           \n                            <\/div>\n                        <\/div>\n                        <!-- single slide -->\n                      \n                    <\/div>\n\n                <\/div>\n                            <div class=\"arrow-custom\">\n                    <div class=\"swiper-button-prev\"><\/div>\n                    <div class=\"swiper-button-next\"><\/div>\n                <\/div>\n            <\/div>\n        <\/section>\n  \n\n         <div id=\"panel-24289-0-0-5\" class=\"so-panel widget widget_quotes-widget\" data-index=\"5\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-quotes-widget so-widget-quotes-widget-default-d75171398898-24289\"\n\t\t\t\n\t\t>\r\n<div class=\"testimonial-quote sec-space-90\" id=\"3\" data-aos=\"fade-up\">\r\n            <div class=\"container\">\r\n                <div class=\"testimonial-slider swiper\"  >\r\n                    <div class=\"swiper-wrapper\">\r\n                                                 <!-- Single item -->\r\n                        <div class=\"swiper-slide\">\r\n                            <div class=\"single-item\" >\r\n                                                                <div class=\"h4\">\r\n                                   <p>\"The findings from the research that Savanta has delivered at every stage have been invaluable and we have truly benefited from them being on the NPD journey with us.\u201d<\/p>\n                                <\/div>\r\n                                                                                         <div class=\"single-meta\">\r\n                                                                        <strong> Market Research and Insight Manager<\/strong>\r\n                                                                                                          <em>Canada Life<\/em>\r\n                                                                     <\/div>\r\n                                                        <\/div>\r\n                        <\/div>\r\n                                                <!-- Single item -->\r\n                        <div class=\"swiper-slide\">\r\n                            <div class=\"single-item\" >\r\n                                                                <div class=\"h4\">\r\n                                   <p>\"Any business needs to outpace its competitors and accelerate delivery of insights which can be used to grow performance and value. Virtually all customer-facing initiatives have been formed using this unique approach to customer tracking and subsequent performance analysis. The member trackers have given us an invaluable tool for assessing what our customers actually want, not what we think they want.\u201d<\/p>\n                                <\/div>\r\n                                                                                         <div class=\"single-meta\">\r\n                                                                                                           <em>Fitness First<\/em>\r\n                                                                     <\/div>\r\n                                                        <\/div>\r\n                        <\/div>\r\n                                                <!-- Single item -->\r\n                        <div class=\"swiper-slide\">\r\n                            <div class=\"single-item\" >\r\n                                                                <div class=\"h4\">\r\n                                   <p>\"Any business needs to outpace its competitors and accelerate delivery of insights which can be used to grow performance and value. Virtually all customer-facing initiatives have been formed using this unique approach to customer tracking and subsequent performance analysis. The member trackers have given us an invaluable tool for assessing what our customers actually want, not what we think they want.\u201d<\/p>\n                                <\/div>\r\n                                                                                         <div class=\"single-meta\">\r\n                                                                                                           <em>Nuffield Health<\/em>\r\n                                                                     <\/div>\r\n                                                        <\/div>\r\n                        <\/div>\r\n                                                <!-- Single item -->\r\n                        <div class=\"swiper-slide\">\r\n                            <div class=\"single-item\" >\r\n                                                                <div class=\"h4\">\r\n                                   <p>\"Local managers are empowered to use restaurant-level feedback to guide their teams in improving the guest experience and directly drive revenue.\u201d<\/p>\n                                <\/div>\r\n                                                                                         <div class=\"single-meta\">\r\n                                                                                                           <em>Wagamama<\/em>\r\n                                                                     <\/div>\r\n                                                        <\/div>\r\n                        <\/div>\r\n                                                <!-- Single item -->\r\n                        <div class=\"swiper-slide\">\r\n                            <div class=\"single-item\" >\r\n                                                                <div class=\"h4\">\r\n                                   <p>\"There is direct evidence that the campaign created several million pounds in incremental revenue \u2013 and internally the feedback from our Senior Leadership Team and sales organisation has been overwhelmingly positive.\u201d<\/p>\n                                <\/div>\r\n                                                                                         <div class=\"single-meta\">\r\n                                                                                                           <em>Vodafone<\/em>\r\n                                                                     <\/div>\r\n                                                        <\/div>\r\n                        <\/div>\r\n                                                <!-- Single item -->\r\n                        \r\n                    <\/div>\r\n                    <div class=\"testimonial-arrows\">\r\n                        <div class=\"swiper-button-prev\"><\/div>\r\n                        <div class=\"swiper-button-next\"><\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n\r\n  \r\n<\/div><\/div>           \n                  <section class=\"feature-report is-rotating\" id=\"featured-reports\">\n            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 40 40\" class=\"loader-progress\">\n            <circle class=\"fill-round\"   fill=\"none\" stroke-linecap=\"round\" cx=\"20\" cy=\"20\" r=\"15.915494309\" \/>\n            <circle class=\"progress\" fill=\"none\" stroke-linecap=\"round\" cx=\"20\" cy=\"20\" r=\"15.915494309\" \/>\n            <\/svg>\n            <div class=\"subheading\" >\n                <span data-aos=\"fade-up\">Featured reports<\/span>\n            <\/div>\n            <div class=\"fr-cursor\"><\/div>\n            <div class=\"fr-cursor2\"><\/div> \n            <div class=\"swiper-container feature-report-slider\"  >\n                <div class=\"swiper-wrapper\">\n\n\n                                 <!-- Single item -->\n                    <div class=\"swiper-slide\">\n                      <figure class=\"slide-bgimg\"\n                            style=\"background-image:url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/07\/Eco-index-UK-USA-768x768.jpg.webp)\"\n                            data-swiper-parallax-x=\"50%\">\n                            <img decoding=\"async\" width=\"1366\" height=\"768\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/07\/Eco-index-UK-USA.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" \/>                        <\/figure>\n                                                <div class=\"content\">\n                            <div class=\"h2\" data-swiper-parallax-x=\"-80%\" data-swiper-parallax-opacity=\"0%\">Eco Index 2021:  Will the Covid-19 recovery be green? <\/div>\n                            <div class=\"caption\" data-swiper-parallax-x=\"-70%\" data-swiper-parallax-opacity=\"50%\">Following on from last year\u2019s inaugural survey, Savanta\u2019s latest Eco Index report reveals where people stand on key environmental issues and what action they want to see.\r\n<br \/> \r\n<br \/> \r\nDownload the report below.\r\n\r\n<\/div>\n                            <a href=\"https:\/\/savanta.com\/eu\/knowledge-centre\/report\/eco-index-2021-will-the-covid-19-recovery-be-green\/\" class=\"btn btn-white btn-arrow\" data-swiper-parallax-x=\"-280%\"\n                                data-swiper-parallax-opacity=\"20%\">Learn More<\/a>\n                        <\/div>\n                      \n                    <\/div>\n                    <!-- Single item -->\n                                 <!-- Single item -->\n                    <div class=\"swiper-slide\">\n                      <figure class=\"slide-bgimg\"\n                            style=\"background-image:url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/07\/BV-FMCG-2022-768x768.jpg.webp)\"\n                            data-swiper-parallax-x=\"50%\">\n                            <img decoding=\"async\" width=\"1920\" height=\"1920\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/07\/BV-FMCG-2022-1920x1920.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" \/>                        <\/figure>\n                                                <div class=\"content\">\n                            <div class=\"h2\" data-swiper-parallax-x=\"-80%\" data-swiper-parallax-opacity=\"0%\">BrandVue\u2019s Most Loved FMCG Brands 2022 <\/div>\n                            <div class=\"caption\" data-swiper-parallax-x=\"-70%\" data-swiper-parallax-opacity=\"50%\">Savanta's latest report reveals the UK\u2019s most loved FMCG brands of 2022 - with performance rankings from across all major categories.\r\n<br \/> \r\n<br \/> \r\nDownload the report below.<\/div>\n                            <a href=\"https:\/\/savanta.com\/eu\/knowledge-centre\/report\/brandvues-most-loved-fmcg-brands-2022\/\" class=\"btn btn-white btn-arrow\" data-swiper-parallax-x=\"-280%\"\n                                data-swiper-parallax-opacity=\"20%\">Learn More<\/a>\n                        <\/div>\n                      \n                    <\/div>\n                    <!-- Single item -->\n                                 <!-- Single item -->\n                    <div class=\"swiper-slide\">\n                      <figure class=\"slide-bgimg\"\n                            style=\"background-image:url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/07\/element5-digital-MEzqoN8p6C0-unsplash-768x768.jpg.webp)\"\n                            data-swiper-parallax-x=\"50%\">\n                            <img decoding=\"async\" width=\"1920\" height=\"1920\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/07\/element5-digital-MEzqoN8p6C0-unsplash-1920x1920.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" \/>                        <\/figure>\n                                                <div class=\"content\">\n                            <div class=\"h2\" data-swiper-parallax-x=\"-80%\" data-swiper-parallax-opacity=\"0%\">The UK's Top 100 Most Loved Brands 2022 <\/div>\n                            <div class=\"caption\" data-swiper-parallax-x=\"-70%\" data-swiper-parallax-opacity=\"50%\">We've canvassed more than 200,000 UK adults, asking them about over 2,500 brands. We've used the results to bring together comprehensive a list of the top 100 brands they love with rankings across age, gender, and region.\r\n<br \/> \r\n<br \/> \r\nDownload the report below.<\/div>\n                            <a href=\"https:\/\/savanta.com\/eu\/knowledge-centre\/report\/the-uks-top-100-most-loved-brands-2022\/\" class=\"btn btn-white btn-arrow\" data-swiper-parallax-x=\"-280%\"\n                                data-swiper-parallax-opacity=\"20%\">Learn More<\/a>\n                        <\/div>\n                      \n                    <\/div>\n                    <!-- Single item -->\n                                 <!-- Single item -->\n                    <div class=\"swiper-slide\">\n                      <figure class=\"slide-bgimg\"\n                            style=\"background-image:url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/08\/BCM-report-768x768.jpg.webp)\"\n                            data-swiper-parallax-x=\"50%\">\n                            <img decoding=\"async\" width=\"1920\" height=\"1920\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2022\/08\/BCM-report-1920x1920.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" \/>                        <\/figure>\n                                                <div class=\"content\">\n                            <div class=\"h2\" data-swiper-parallax-x=\"-80%\" data-swiper-parallax-opacity=\"0%\">Better understand your consumer through Behaviour Change Modelling (BCM) <\/div>\n                            <div class=\"caption\" data-swiper-parallax-x=\"-70%\" data-swiper-parallax-opacity=\"50%\">What if we could understand what consumers might be about to do, to help build strategies which respond to future opportunities?\r\n<br \/> \r\n<br \/> \r\nDownload our guide to Behavior Change Modelling that can give you that direction.<\/div>\n                            <a href=\"https:\/\/savanta.com\/eu\/knowledge-centre\/report\/better-understand-your-consumer-through-behaviour-change-modelling-bcm\/\" class=\"btn btn-white btn-arrow\" data-swiper-parallax-x=\"-280%\"\n                                data-swiper-parallax-opacity=\"20%\">Learn More<\/a>\n                        <\/div>\n                      \n                    <\/div>\n                    <!-- Single item -->\n                   \n                <\/div>\n                                <!-- If we need navigation buttons -->\n                <div class=\"swiper-button-prev  \"><\/div>\n                <div class=\"swiper-button-next  \"><\/div>\n            <\/div>\n        <\/section>\n   \n          <div id=\"panel-24289-0-0-7\" class=\"so-panel widget widget_get-in-touch-widget\" data-index=\"7\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-get-in-touch-widget so-widget-get-in-touch-widget-default-d75171398898-24289\"\n\t\t\t\n\t\t><section class=\"subscribe-wrap sec-space-90\" id=\"want-to-discover-how-we-can-help-your-brand\">\r\n              <div class=\"container\">\r\n                <div class=\"subscribe-in\"  >\r\n                                      <div class=\"common-content\" data-aos=\"fade-up\"   >\r\n                                               <h2 class=\"h3\">Want to discover how we can help your brand?<\/h2>\r\n                                                                      <\/div>\r\n                                     \r\n                    <a href=\"\/contact-us\" class=\"btn btn-black btn-arrow hover-dark\" data-aos=\"fade-up\"    data-aos-delay=\"200\">Contact us<\/a>\r\n                                  <\/div>\r\n            <\/div>\r\n                     <\/section>\r\n<\/div><\/div>    \n    \n    <section class=\"knowledge-centre sec-space-90\" id=\"\">\n      <div class=\"container\">\n                  <div class=\"title-wrap\">\n            <h2 data-aos=\"fade-up\">Knowledge Centre <\/h2>\n                          <a href=\"\/knowledge-centre\/\" class=\"btn btn-arrow btn-white\" data-aos=\"fade-up\">View all <\/a>\n                      <\/div>\n        \n        <div class=\"knowledge-centre-inner\">\n          <div class=\"left-col\">\n            <div class=\"kc-cursor\">\n              Explore\n            <\/div>\n                            <!-- Single item -->\n                <article class=\"single-card\">\n                  \n                                        <figure class=\"bg-cover\">\n                      <div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2026\/03\/VP-Web-banner-1.jpg.webp);\">\n                        <img decoding=\"async\" width=\"1920\" height=\"1005\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2026\/03\/VP-Web-banner-1.jpg\" class=\"attachment-bigsize size-bigsize\" alt=\"\" \/>                      <\/div>\n                      <div class=\"bg-ani\"><\/div>\n                    <\/figure>\n                                    <div class=\"card-body\">\n                                        \n                      <span class=\"small\">Agencies &amp; Consultancies<em class='pink-ln'> |<\/em> Automotive<em class='pink-ln'> |<\/em> B2B Brands<em class='pink-ln'> |<\/em> Business &amp; Professional Services (B2B)<em class='pink-ln'> |<\/em> Charities &amp; Not-For-Profit<em class='pink-ln'> |<\/em> Consumer Brands<em class='pink-ln'> |<\/em> Eating &amp; Drinking<em class='pink-ln'> |<\/em> Education<em class='pink-ln'> |<\/em> Education<em class='pink-ln'> |<\/em> Energy, Water &amp; Utilities<em class='pink-ln'> |<\/em> Fashion &amp; Beauty<em class='pink-ln'> |<\/em> Financial Services<em class='pink-ln'> |<\/em> FMCG<em class='pink-ln'> |<\/em> Health &amp; Wellbeing<em class='pink-ln'> |<\/em> HNWI<em class='pink-ln'> |<\/em> Luxury<em class='pink-ln'> |<\/em> Media<em class='pink-ln'> |<\/em> MPs<em class='pink-ln'> |<\/em> Pharma<em class='pink-ln'> |<\/em> Politics<em class='pink-ln'> |<\/em> Property &amp; Construction<em class='pink-ln'> |<\/em> Public &amp; Social<em class='pink-ln'> |<\/em> Public Sector<em class='pink-ln'> |<\/em> Retail<em class='pink-ln'> |<\/em> Sport &amp; Leisure<em class='pink-ln'> |<\/em> Technology &amp; Telecoms<em class='pink-ln'> |<\/em> Transport<em class='pink-ln'> |<\/em> Travel<em class='pink-ln'> |<\/em> Wealth Management<em class='pink-ln'> |<\/em> Youth<em class='pink-ln'> |<\/em> Youth<\/span>\n\n                    \n                    <h3 class=\"h4\"><a href=\"https:\/\/savanta.com\/eu\/knowledge-centre\/view\/virtual-personas-savanta-new-product\/\">Virtual Personas by Savanta<\/a>\n                    <\/h3>\n                    <div class=\"meta\">\n                                            <em> 26 March 2026 <\/em>  - by <a href=\"https:\/\/savanta.com\/eu\/author\/nick-baker\">Nick Baker<\/a>                     <\/div>\n                  <\/div>\n                <\/article>\n                <!-- Single item -->\n                      <\/div>\n          <div class=\"right-col\">\n            <div class=\"right-row\">\n              \n                      <!-- Single item -->\n              <article class=\"single-card\">\n                \n                                    <figure class=\"bg-cover\">\n                    <div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2025\/11\/Budget-Blog-3.jpg.webp);\">\n                      <img decoding=\"async\" width=\"1024\" height=\"324\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2025\/11\/Budget-Blog-3.jpg\" class=\"attachment-big size-big\" alt=\"\" \/>                    <\/div>\n                    <div class=\"bg-ani\"><\/div>\n                  <\/figure>\n                                <div class=\"card-body\">\n                                      <span class=\"small\">Agencies &amp; Consultancies<em class='pink-ln'> |<\/em> Automotive<em class='pink-ln'> |<\/em> B2B Brands<em class='pink-ln'> |<\/em> Business &amp; Professional Services (B2B)<em class='pink-ln'> |<\/em> Charities &amp; Not-For-Profit<em class='pink-ln'> |<\/em> Consumer Brands<em class='pink-ln'> |<\/em> Eating &amp; Drinking<em class='pink-ln'> |<\/em> Education<em class='pink-ln'> |<\/em> Education<em class='pink-ln'> |<\/em> Energy, Water &amp; Utilities<em class='pink-ln'> |<\/em> Fashion &amp; Beauty<em class='pink-ln'> |<\/em> Financial Services<em class='pink-ln'> |<\/em> FMCG<em class='pink-ln'> |<\/em> Health &amp; Wellbeing<em class='pink-ln'> |<\/em> HNWI<em class='pink-ln'> |<\/em> Luxury<em class='pink-ln'> |<\/em> Media<em class='pink-ln'> |<\/em> MPs<em class='pink-ln'> |<\/em> Pharma<em class='pink-ln'> |<\/em> Politics<em class='pink-ln'> |<\/em> Property &amp; Construction<em class='pink-ln'> |<\/em> Public &amp; Social<em class='pink-ln'> |<\/em> Public Sector<em class='pink-ln'> |<\/em> Retail<em class='pink-ln'> |<\/em> Sport &amp; Leisure<em class='pink-ln'> |<\/em> Technology &amp; Telecoms<em class='pink-ln'> |<\/em> Transport<em class='pink-ln'> |<\/em> Travel<em class='pink-ln'> |<\/em> Wealth Management<em class='pink-ln'> |<\/em> Youth<em class='pink-ln'> |<\/em> Youth<\/span>\n\n                  \n                  <h3 class=\"h5\"><a href=\"https:\/\/savanta.com\/eu\/knowledge-centre\/view\/4-shifts-shaping-research-and-marketing-in-2026\/\">The 4 shifts shaping research and marketing in 2026<\/a>\n                  <\/h3>\n                  <div class=\"meta\">\n                                        <em> 11 November 2025 <\/em>  - by <a href=\"https:\/\/savanta.com\/eu\/author\/caroline-hawkings\">Caroline Hawkings<\/a>                   <\/div>\n                <\/div>\n              <\/article>\n                      <!-- Single item -->\n              <article class=\"single-card\">\n                \n                                    <figure class=\"bg-cover\">\n                    <div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2025\/11\/Piggy-Bank.jpg.webp);\">\n                      <img decoding=\"async\" width=\"1024\" height=\"373\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2025\/11\/Piggy-Bank.jpg\" class=\"attachment-big size-big\" alt=\"\" \/>                    <\/div>\n                    <div class=\"bg-ani\"><\/div>\n                  <\/figure>\n                                <div class=\"card-body\">\n                                      <span class=\"small\">Agencies &amp; Consultancies<em class='pink-ln'> |<\/em> Automotive<em class='pink-ln'> |<\/em> B2B Brands<em class='pink-ln'> |<\/em> Business &amp; Professional Services (B2B)<em class='pink-ln'> |<\/em> Charities &amp; Not-For-Profit<em class='pink-ln'> |<\/em> Consumer Brands<em class='pink-ln'> |<\/em> Eating &amp; Drinking<em class='pink-ln'> |<\/em> Education<em class='pink-ln'> |<\/em> Education<em class='pink-ln'> |<\/em> Energy, Water &amp; Utilities<em class='pink-ln'> |<\/em> Fashion &amp; Beauty<em class='pink-ln'> |<\/em> Financial Services<em class='pink-ln'> |<\/em> FMCG<em class='pink-ln'> |<\/em> Health &amp; Wellbeing<em class='pink-ln'> |<\/em> HNWI<em class='pink-ln'> |<\/em> Luxury<em class='pink-ln'> |<\/em> Media<em class='pink-ln'> |<\/em> MPs<em class='pink-ln'> |<\/em> Pharma<em class='pink-ln'> |<\/em> Politics<em class='pink-ln'> |<\/em> Property &amp; Construction<em class='pink-ln'> |<\/em> Public &amp; Social<em class='pink-ln'> |<\/em> Public Sector<em class='pink-ln'> |<\/em> Retail<em class='pink-ln'> |<\/em> Sport &amp; Leisure<em class='pink-ln'> |<\/em> Technology &amp; Telecoms<em class='pink-ln'> |<\/em> Transport<em class='pink-ln'> |<\/em> Travel<em class='pink-ln'> |<\/em> Wealth Management<em class='pink-ln'> |<\/em> Youth<em class='pink-ln'> |<\/em> Youth<\/span>\n\n                  \n                  <h3 class=\"h5\"><a href=\"https:\/\/savanta.com\/eu\/knowledge-centre\/view\/4-quick-turn-research-ideas-to-spend-leftover-budget\/\">4 quick-turn research ideas to spend your leftover budget wisely<\/a>\n                  <\/h3>\n                  <div class=\"meta\">\n                                        <em> 4 November 2025 <\/em>  - by <a href=\"https:\/\/savanta.com\/eu\/author\/caroline-hawkings\">Caroline Hawkings<\/a>                   <\/div>\n                <\/div>\n              <\/article>\n                      <!-- Single item -->\n              <article class=\"single-card\">\n                \n                                    <figure class=\"bg-cover\">\n                    <div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2024\/08\/Economic-Money.jpg.webp);\">\n                      <img decoding=\"async\" width=\"1024\" height=\"404\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2024\/08\/Economic-Money.jpg\" class=\"attachment-big size-big\" alt=\"\" \/>                    <\/div>\n                    <div class=\"bg-ani\"><\/div>\n                  <\/figure>\n                                <div class=\"card-body\">\n                                      <span class=\"small\">Agencies &amp; Consultancies<em class='pink-ln'> |<\/em> Automotive<em class='pink-ln'> |<\/em> B2B Brands<em class='pink-ln'> |<\/em> Business &amp; Professional Services (B2B)<em class='pink-ln'> |<\/em> Charities &amp; Not-For-Profit<em class='pink-ln'> |<\/em> Consumer Brands<em class='pink-ln'> |<\/em> Eating &amp; Drinking<em class='pink-ln'> |<\/em> Education<em class='pink-ln'> |<\/em> Education<em class='pink-ln'> |<\/em> Energy, Water &amp; Utilities<em class='pink-ln'> |<\/em> Fashion &amp; Beauty<em class='pink-ln'> |<\/em> Financial Services<em class='pink-ln'> |<\/em> FMCG<em class='pink-ln'> |<\/em> Health &amp; Wellbeing<em class='pink-ln'> |<\/em> HNWI<em class='pink-ln'> |<\/em> Luxury<em class='pink-ln'> |<\/em> Media<em class='pink-ln'> |<\/em> MPs<em class='pink-ln'> |<\/em> Pharma<em class='pink-ln'> |<\/em> Politics<em class='pink-ln'> |<\/em> Property &amp; Construction<em class='pink-ln'> |<\/em> Public &amp; Social<em class='pink-ln'> |<\/em> Public Sector<em class='pink-ln'> |<\/em> Retail<em class='pink-ln'> |<\/em> Sport &amp; Leisure<em class='pink-ln'> |<\/em> Technology &amp; Telecoms<em class='pink-ln'> |<\/em> Transport<em class='pink-ln'> |<\/em> Travel<em class='pink-ln'> |<\/em> Wealth Management<em class='pink-ln'> |<\/em> Youth<em class='pink-ln'> |<\/em> Youth<\/span>\n\n                  \n                  <h3 class=\"h5\"><a href=\"https:\/\/savanta.com\/eu\/knowledge-centre\/view\/remaining-budget-2025\/\">Get set for 2026: make your remaining budget work harder<\/a>\n                  <\/h3>\n                  <div class=\"meta\">\n                                        <em> 24 October 2025 <\/em>  - by <a href=\"https:\/\/savanta.com\/eu\/author\/caroline-hawkings\">Caroline Hawkings<\/a>                   <\/div>\n                <\/div>\n              <\/article>\n                      <!-- Single item -->\n              <article class=\"single-card\">\n                \n                                    <figure class=\"bg-cover\">\n                    <div class=\"bg slide-image-up slide-image-up-half\" style=\"background-image: url(https:\/\/savanta.com\/eu\/wp-content\/uploads\/2025\/10\/pexels-stefanstefancik-91216.jpg.webp);\">\n                      <img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/savanta.com\/eu\/wp-content\/uploads\/2025\/10\/pexels-stefanstefancik-91216.jpg\" class=\"attachment-big size-big\" alt=\"\" \/>                    <\/div>\n                    <div class=\"bg-ani\"><\/div>\n                  <\/figure>\n                                <div class=\"card-body\">\n                                      <span class=\"small\">Consumer Brands<em class='pink-ln'> |<\/em> Luxury<em class='pink-ln'> |<\/em> Wealth Management<\/span>\n\n                  \n                  <h3 class=\"h5\"><a href=\"https:\/\/savanta.com\/eu\/knowledge-centre\/view\/new-trends-driving-luxury-travel-for-uk-millionaires\/\">Beyond possessions: the new trends driving luxury travel for UK millionaires<\/a>\n                  <\/h3>\n                  <div class=\"meta\">\n                                        <em> 2 October 2025 <\/em>                   <\/div>\n                <\/div>\n              <\/article>\n        \n            <\/div>\n          <\/div>\n        <\/div>\n\n              <\/div>\n    <\/section>\n\n\n  <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Scroll Our approach Services Audience expertise Case studies Reports Steven Brown Head of Brands Get in touch Get closer to your customer. Understand what people think, feel and do. Develop products and services to meet their needs. Craft messages that resonate. Our retail research and consumer packaged goods (CPG) research experts can cherry pick from an array of tried-and-tested research solutions. We\u2019re mixed-method practitioners and we\u2019ve honed the skill of crafting bespoke consumer research solutions based on complex business challenges. Customer and shopper strategy Brand and communications Innovation Customer and shopper strategy The customer context is increasingly challenging, competition is intense, and the market is complex. Consumer brands have less time to respond and zero room for oversights. Strategy remains critical. To leverage a customer-centric approach, you need a solid understanding of customer needs and behaviours, instore and online. It\u2019s time to understand your business through the eyes, voice and behaviours of your consumers. Shopper behaviour Shopper behaviour research helps you understand your customers\u2019 habits and how to influence them. Whether your core challenges are around in-store activation or understanding online shopping behaviour, we\u2019ll help you engage better with customers and achieve sustainable growth, through actionable insights. Brand and communications Ensuring your brand remains relevant, credible and distinctive is key. The marketplace is noisy. But you need to be an attractor. Allowing your brand to command desired pricing. While scaling for competitive advantage and offering consistency across local and global markets. Combining smart research and analysis techniques, with a deep knowledge of branding and communication, we\u2019ll help you develop perfect brand positioning, while optimising and tracking brand communications. Enhance your brand From brand positioning and brand portfolio management to brand health and brand tracking, we can help you enhance your brand for maximum awareness, voice and stand-out. Optimise the marketing mix For the perfect blend across your marketing mix, select from our menu of tools, including our campaign optimiser, campaign tracking, pre-launch testing, campaign development, price sensitivity and packaging testing. Better position your offer Where do you fit? Are you maximising your position? Within our consumer research team, we can provide a wealth of range architecture, usage and attitude and trend analysis tools. Innovation In times of high inflation, successful brands must continue to invest in new product development (NPD) to reach new category buyers, steal share and grow incremental value. But between 60-80% of innovations fail due to poor performance around development, implementation or marketing. We have a range of solutions that allow our clients to move through the NPD funnel with confidence. It\u2019s time to launch innovations and succeed in the marketplace! Generate ideas We\u2019ll help you develop new ideas with our consumer and expert immersions. Test and validate the needs and wants of your key audiences and understand the size of the market you want to target. Concept testing Validate your concepts to maximise opportunities for in-market success in a complex and ever-changing world. We screen early-stage concepts, as well as conducting total unduplicated reach and frequency analysis (TURF), price and pack optimisation. Product testing Around 80% of new products fail because organisations don\u2019t apply a rigorous framework to their development and implementation. Once you have identified your concept, we can test the product both in the home and out of home environment. Consumer and commercial validation Conduct a final mix test with volumetric forecasting to validate your new product concept. Pre-launch planning To maximise the effectiveness of any new product innovation, you must look at the whole picture; test, evolve and adapt. This includes testing the impact of your packaging and your marketing campaign on target audiences. Post launch validation Monitor early launch performance and conduct final mix validation testing. Audience expertise Consumer High quality data is at the heart of great decision making. We ensure you\u2019re researching the consumer market in a way that\u2019s on-brand and engaging. B2B Engage with decision makers. Key to the success of business to business (B2B) engagement is high quality target audience research. HNWIs Considering their spend and potential, the High-net-worth individuals (HNWIs) audience is vital to understand for luxury, high-end brands. Access precious insights into this small but diverse group MPs From Westminster to Brussels understanding the ever-evolving political landscape is key to your reputation, policy positioning and engagement activities. Students From applicants to students and graduates and an unsurpassed youth and student research panel, we provide target audience research for further and higher education specialist audiences. Youth It\u2019s easy to homogenise the youth of today. Diverse, culturally aware and tech savvy, we help you expose the diverse interests and opinions of the younger generation. Case studies View all Nuffield HealthAward-winning brand strategy Learn More VodafoneSales with the power of thought Learn More Fitness FirstRebranding Learn More Canada LifeProposition development Learn More WagamamaCustomer experience tracking Learn More &#8220;The findings from the research that Savanta has delivered at every stage have been invaluable and we have truly benefited from them being on the NPD journey with us.\u201d Market Research and Insight Manager Canada Life &#8220;Any business needs to outpace its competitors and accelerate delivery of insights which can be used to grow performance and value. Virtually all customer-facing initiatives have been formed using this unique approach to customer tracking and subsequent performance analysis. The member trackers have given us an invaluable tool for assessing what our customers actually want, not what we think they want.\u201d Fitness First &#8220;Any business needs to outpace its competitors and accelerate delivery of insights which can be used to grow performance and value. Virtually all customer-facing initiatives have been formed using this unique approach to customer tracking and subsequent performance analysis. The member trackers have given us an invaluable tool for assessing what our customers actually want, not what we think they want.\u201d Nuffield Health &#8220;Local managers are empowered to use restaurant-level feedback to guide their teams in improving the guest experience and directly drive revenue.\u201d Wagamama &#8220;There is direct evidence that the campaign created several million pounds in incremental revenue \u2013 and internally the feedback from our Senior Leadership Team and sales organisation has been overwhelmingly positive.\u201d Vodafone Featured reports Eco Index 2021: Will the Covid-19 recovery be green? Following on from last year\u2019s inaugural survey, Savanta\u2019s latest Eco Index report reveals where people stand on key environmental issues and what action they want to see. Download the report below. Learn More BrandVue\u2019s Most Loved FMCG Brands 2022 Savanta&#8217;s latest report reveals the UK\u2019s most loved FMCG brands of 2022 &#8211; with performance rankings from across all major categories. Download the report below. Learn More The UK&#8217;s Top 100 Most Loved Brands 2022 We&#8217;ve canvassed more than 200,000 UK adults, asking them about over 2,500 brands. We&#8217;ve used the results to bring together comprehensive a list of the top 100 brands they love with rankings across age, gender, and region. Download the report below. Learn More Better understand your consumer through Behaviour Change Modelling (BCM) What if we could understand what consumers might be about to do, to help build strategies which respond to future opportunities? Download our guide to Behavior Change Modelling that can give you that direction. Learn More Want to discover how we can help your brand? Contact us Knowledge Centre View all Explore | Virtual Personas by Savanta 26 March 2026 &#8211; by Nick Baker | The 4 shifts shaping research and marketing in 2026 11 November 2025 &#8211; by Caroline Hawkings | 4 quick-turn research ideas to spend your leftover budget wisely 4 November 2025 &#8211; by Caroline Hawkings | Get set for 2026: make your remaining budget work harder 24 October 2025 &#8211; by Caroline Hawkings | Beyond possessions: the new trends driving luxury travel for UK millionaires 2 October 2025<\/p>\n","protected":false},"author":1,"featured_media":26407,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-24289","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/savanta.com\/eu\/wp-json\/wp\/v2\/pages\/24289","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/savanta.com\/eu\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/savanta.com\/eu\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/savanta.com\/eu\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/savanta.com\/eu\/wp-json\/wp\/v2\/comments?post=24289"}],"version-history":[{"count":0,"href":"https:\/\/savanta.com\/eu\/wp-json\/wp\/v2\/pages\/24289\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/savanta.com\/eu\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/savanta.com\/eu\/wp-json\/wp\/v2\/media?parent=24289"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}